Mercedes-Benz India, one of the largest luxury car manufacturers in India, has begun a new campaign for its Indian customers that aims at connecting with the customer sentiments and inspiring them to unlock themselves, explore new journeys, new experiences and recreate the moments of the excitement of owning a new Mercedes-Benz. The new marketing campaign will last through the festive period.

Martin Schwenk, MD & CEO, Mercedes-Benz India said, “Customers are at the centre of all our activities and it remains our endeavor to listen to their wishes and aspirations and keep them excited with our products and brand offerings. The essence of the ‘Unlock with Mercedes-Benz’ campaign is to revive the customer sentiment by inspiring them to unlock their desires, aspirations and their dreams; enabling them to undertake new journeys, new roads and discover new adventures with a Mercedes. We introduce this campaign with the aim of unlocking these aspects of a customers’ aspiration, which they have been missing out. This campaign will assist customers with financial and ownership solutions as well, which have been curated specifically to ‘Unlock’ the desires and aspirations. We are confident the campaign has compelling choices for aspiring customers to drive home a select range of Mercedes-Benz models this festive season.”

Schwenk further adds, “As markets gradually unlock with the onset of the festive season, this is also the time when customers want to celebrate and we are optimistic this in-turn will drive market sentiments. At Mercedes-Benz India, we are unlocking across markets, following all the social distancing protocols and adhering to all safety and sanitization measures. We are confident ‘Unlock with Mercedes-Benz’ will enable the aspirants to pursue their aspirations and unlock their dream of owning a Mercedes; which remains the most luxurious, safe, laden with intuitive and connected technology. With ‘Unlock with Mercedes-Benz’ a Mercedes remains the next best place away from home.”

The benefits for the new customers in the campaign are listed below:
C-Class: EMI starting 39,999 | ROI @ 7.99% | New Star in 3 years | Complimentary first year insurance
E-Class: EMI starting 49,999 | ROI @ 7.99% | New Star in 3 years | Complimentary first year insurance
GLC: EMI starting 44,444 | ROI @ 7.99% | New Star in 3 years | Complimentary first year insurance 

Mercedes-Benz India has extended some of its key connected safety features for 24x7 availability:

Breakdown Management: If a driver has a vehicle issue mid-trip, a button on the overhead control unit will connect him/her to a Roadside Assistance agent. The vehicle's exact location and status will be transmitted to the agent, who will then dispatch Roadside Assistance. Information from the driver and from the vehicle's diagnostics technology will allow the service agent(s) to arrive at the correct location fully prepared to either repair or tow the vehicle.

Emergency Call Services: The Mercedes-Benz Emergency Response Centre, operated by Bosch, can be reached either (1) by pressing the "SOS" button in the vehicle, or (2) automatically, when the vehicle's collision sensors have detected a serious accident. In both cases, vehicle data – e.g. location, direction of travel and number of passengers, etc. – is transferred to Bosch, allowing Response Centre agents to quickly and efficiently help the customer. Rescue measures are initiated immediately after an accident to expedite the deployment of Roadside Assistance and to allow injured drivers/passengers to be treated as quickly as possible.

Information Call and me Call Services: With the touch of a button in the vehicle, any general or Mercedes me connect-related inquiries may be directed to the Mercedes-Benz Customer Assistance Centre. Mercedes me connect-capable vehicles will be equipped with either a ‘me call’ button or an iCall and Wrench button. These call buttons will route the driver to the appropriate call centre, whether it's Roadside Assistance or Mmc (Mercedes Me Call) Support.

Comments (0)

ADD COMMENT

Link Copied!

Stellantis India has started exporting the Citroen Basalt from its Chennai plant to South Africa. This shipment brings the total number of Citroen vehicles exported from India to South Africa to 10,000 units.

The Basalt is built on a platform developed in India by local teams for domestic and international markets featuring a 95 percent localisation level. This export programme is part of a strategy to use India as a hub for manufacturing and sourcing within the global Stellantis network.

The company stated that the increase in export volumes reflects the quality and cost competitiveness of its Indian operations. The growth in exports supports employment and the development of the local automotive sector.

Shailesh Hazela, CEO and Managing Director, Stellantis India, said, “Commencing Citroen Basalt exports to South Africa strengthens Stellantis India’s position as a competitive manufacturing, quality‑driven and sourcing base. As our export volumes grow, our focus remains on building a resilient and integrated ecosystem, from vehicles to components, delivered through a consistent and high‑quality supply cadence. This milestone reinforces India’s expanding contribution to our global operations.”

Comments (0)

ADD COMMENT

Link Copied!

SAIC Motor-owned British marquee brand Morris Garages (MG) presented its developments in electric mobility and driving systems at the Beijing Auto Show 2026. The OEM showcased the 2026 MG4, the MG 4X and the MG 07 as part of its transition to new energy vehicles.

Interestingly, MG Motor launched the 2026 MG4 with six variants. The model includes exterior colours such as Ice Crystal Blue and Almond Beige, a black roof and 17-inch alloy wheels. MG worked with artist Jacky Tsai and the Lu Xun Academy of Fine Arts to provide customisation options.

On the inside, MG4 features front seats with heating, ventilation, massage and memory functions. The technology suite consists of an 8-inch driver display and a 15.6-inch touchscreen with wireless CarPlay. Driver assistance systems were updated to include nose-in, custom, and dead-end parking functions. The MG4 utilises cell-to-body integration and a semi-solid battery.

Furthermore, the MG 4X SUV is scheduled for a debut in May, which will feature a semi-solid battery and rear-wheel drive with five-link suspension as standard.

MG also displayed the MG 07, a coupe built on a new energy platform. It will be available as a battery electric vehicle or a plug-in hybrid. Through a partnership with Momenta, the MG 07 will use the R7 solution and the XHEART X7 chip to provide urban Navigate on Autopilot. This system uses a world model to understand scenes and predict risks.

Comments (0)

ADD COMMENT

Link Copied!

French automotive major Renault Group India has approached the National Company Law Tribunal (NCLT) to approve a structural realignment of its domestic operations.

The proposal aims to create more focused operating units by separating specific industrial activities. Under this plan, powertrain manufacturing will be organised as a dedicated entity, while vehicle manufacturing and sales operations will be consolidated into an integrated structure.

The realignment is designed to address the unique industrial requirements of Renault's various business arms and support long-term growth in the Indian market.

The move supports Renault’s goal of establishing India as a major manufacturing and export hub, with a target of reaching EUR 2 billion in annual exports by 2030.

By separating powertrain and vehicle manufacturing, the company intends to create clearer, more specialised management structures.

Renault Group India has reaffirmed its commitment to India as a key strategic market. The company has emphasised that the proposed changes are structural and will not affect day-to-day business or cause disruption to existing operations and business continues as usual. Employment terms, service continuity and existing relationships with dealers, suppliers and partners remain unchanged.

Comments (0)

ADD COMMENT

Link Copied!

Skoda Auto India, one of the leading passenger vehicle manufacturers, has announced a strategic partnership with CSC (Common Services Centre) Grameen eStore to extend its sales network into India's semi-urban and rural markets.

Through this collaboration, Skoda's current portfolio – including the Kylaq, Kushaq and Slavia – will be accessible via the CSC digital-first platform. This move makes Skoda one of the few premium automotive brands to leverage the vast network of local Village Level Entrepreneurs (VLEs) to bridge the accessibility gap in non-metropolitan regions.

The partnership utilises a hybrid model that combines digital discovery with physical fulfilment. Customers in remote areas can explore and initiate inquiries for Skoda vehicles through the Grameen eStore platform. Local entrepreneurs at CSC centres will assist customers with product details and purchase journeys. Once a purchase is initiated via the CSC network, the final delivery and subsequent vehicle servicing will be handled by Skoda Auto India’s existing dealership infrastructure.

Ashish Gupta, Brand Director, Skoda Auto India, said, “At Skoda Auto India, our growth journey is anchored in improving accessibility and building relevance across newer markets. Our partnership with CSC Grameen eStore allows us to bridge access gaps by combining the strength of a trusted local network with our diverse product portfolio that democratises technology for Indian customers. This initiative will bring Skoda Auto closer to customers, enabling them to experience our products and services more conveniently, regardless of their location, creating a more inclusive and accessible mobility ecosystem.”

The CSC Grameen eStore has become a vital channel for automotive manufacturers looking to tap into India's ‘Bharat’ market. For Skoda, this partnership scales its reach significantly without the immediate need for capital-intensive physical showroom expansions in lower-tier cities, while still maintaining the premium service standards provided by its authorized dealers.

Comments (0)

ADD COMMENT

Link Copied!