New Logo and Global Brand Slogan to Ignite Kia’s Bold Future Transformation
- By MT Bureau
- January 06, 2021
Kia unveiled a new corporate logo and slogan declaring the company’s bold future transformation. The new logo also depicts the company’s ambition to be a leader in the future mobility industry by revamping nearly all its business aspects.
The new logo features ‘symmetry’, ‘rhythm’ and ‘rising’ elements conveying confidence, commitment to bringing moments of inspiration and rising ambitions for the brand. The logo also symbolises the brand’s purpose and value: it promises to offer customers through products, services and experiences.
The event sets new Guinness World Record for ‘Most unmanned aerial vehicles (UAVs) launching fireworks simultaneously’. Three hundred three pyrodrones launched hundreds of fireworks in a synchronised artistic display, igniting and celebrating the company’s new beginning. You can see the spectacular display of fireworks on the company’s YouTube channel.
Alongside the logo, Kia also unveiled its new global brand slogan ‘Movement that inspires’. More details about new brand strategy, including the brand purpose, philosophy and application to Kia’s future product line-up, will be shared through the digital ‘New Kia Brand Showcase’ event to be held at 09:00 Korean Standard Time on Friday, January 15, 2021.
The logo unveil follows the announcement of ‘Plan S’ the company’s long term business strategy. It has the ambition to take a leading position in the global car market. Talking at the event, Ho Sung Song, Kia’s President and CEO said, “The automotive industry is experiencing a period of rapid transformation, and Kia is proactively shaping and adapting to these changes. Our new logo represents our desire to inspire customers as their mobility needs evolve, and for our employees to rise to the challenges we face in a fast-changing industry.” (MT)
Renault Launches New Kiger SUV At INR 629,000
- By MT Bureau
- August 24, 2025
Renault India has released the new Kiger, an updated version of its sub-four-meter SUV at prices starting INR 629,000 with prices going upto INR 1.12 million (ex-showroom).
The SUV is an evolution of the previous model, features over 35 updates. It was developed to align with the ‘rethink performance’ philosophy.
The new Kiger has a refreshed exterior and an updated interior. It now includes a multi-view camera system, rain-sensing wipers and automatic headlamps. The Kiger is also equipped with a 20.32 cm touchscreen and a sound system.
The Kiger is available with two engine options: a 100 PS turbocharged engine and a 72 PS naturally aspirated engine. For safety, the new Kiger offers 21 standard safety features across all versions, including six airbags, ESP and Hill Start Assist.
Venkatram Mamillapalle, MD and CEO, Renault India, said, “We are excited to launch the New Kiger in a segment which is growing fastest and contributes 50% to the SUV sales and 31% to the TIV of the country. Kiger has been a unique product in its segment, and with this latest evolution, we are reaffirming our commitment to making expressive design, intelligent engineering, and real-world performance accessible to Indian customers. This marks a pivotal moment in Renault’s India centric transformation journey renault. rethink.”
Francisco Hidalgo, Vice-President, Sales and Marketing, Renault India, said, “Renault Kiger has shaped expectations in the compact SUV segment with its aesthetic design, modern details, and bold stance combined with the lightweight CMFA+ platform. The New Kiger remains highly agile and responsive, giving customers the confidence of SUV DNA with the ease of everyday driving on city roads and highways- ticking all that is required for perfect performance.”
Hyundai Exter Gets New Pro Pack, New Colour Options & Features
- By MT Bureau
- August 22, 2025
Hyundai Motor India (HMIL), one of the leading passenger vehicle manufacturers, has introduced ‘PRO’ Pack in its popular compact SUV the Hyundai Exter at starting price of INR 798,390 (ex-showroom).
The new Pro pack features wheel arch cladding, side sill garnish, all-new Titan Grey Matte colour and a Dashcam to make the SUV more safer.
Tarun Garg, Whole-Time Director and Chief Operating Officer, Hyundai Motor India, said, "At HMIL, we are continuously evolving our product offerings to resonate with the aspirations of today's young and progressive customers. The introduction of PRO Pack in Hyundai EXTER is a step further in this direction, combining bold styling, advanced technology and strong safety to create a truly distinctive value proposition. With its refreshed appeal, the PRO Pack in Hyundai EXTER strengthens our commitment to redefining customer delight and making every drive a PRO experience."
MOL, Suzuki Motor Corporation And TradeWaltz Join Forces To Decarbonise Automobile Trade Between India & Africa
- By MT Bureau
- August 22, 2025
MOL, Suzuki Motor Corporation and TradeWaltz have announced a new partnership to streamline and decarbonise the automobile trade between India and Africa. The three companies signed a memorandum of understanding (MoU) at the 9th Tokyo International Conference on African Development (TICAD 9) in Yokohama.
This collaboration aims to address current challenges in the trade by leveraging digital solutions and enhancing efficiency. The companies will focus on identifying problems in the supply chain and developing solutions for smoother transportation. A key part of the initiative is also promoting decarbonisation efforts within the logistics process.
The partnership aligns with the ‘Japan-India Cooperation Initiative for Sustainable Economic Development in Africa,’ launched in February 2025. By combining their individual strengths, MOL, Suzuki and TradeWaltz hope to contribute to the economic development of both India and Africa. The companies stated that this MU is the first step toward building a more robust and interconnected automobile supply chain between these two rapidly growing markets.
Mahindra To Increase Production Of BE 6 Batman Limited Edition To 999 On Back Of High Demand
- By MT Bureau
- August 21, 2025
Mumbai-based automotive major Mahindra & Mahindra has announced a significant increase in the production of its highly anticipated its limited BE 6 Batman Edition, raising the total number of units available from 300 to 999. The decision comes in response to what the company described as an ‘extraordinary outpouring of enthusiasm’ from fans and collectors.
Initially envisioned as a small, limited run, the BE 6 Batman Edition has generated immense excitement, particularly among younger fans of the iconic superhero. The company stated that the overwhelming demand made it clear that fans wanted more, and the production increase aims to meet this desire while still maintaining the vehicle's exclusive nature.
Bookings for the special edition SUV will open on 23 August 2025, at 11 am, with deliveries slated to begin on 20 September 2025, which is International Batman Day. Customers interested in securing a vehicle can pre-register starting 21 August at 5 pm, by visiting the official Mahindra website. This pre-booking process allows for a faster checkout once reservations officially begin.
Each of the 999 vehicles will feature a unique ‘badge number’ from 001 to 999, which customers can select after their booking is confirmed. Mahindra highlighted that this approach focuses on celebrating the individual's connection to the brand and the hero, rather than just the vehicle's exclusivity.
The company hinted at a potential collaboration with other limited-edition models in 2026, building on the success of this partnership.
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