- 110th birthday
- Ferruccio Lamborghini Cavaliere di Gran Croce OMRI
- Italian automobile designer
- industrialist
- Lamborghini Trattori
- Automobili Lamborghini
- Italy
- Miura
- Countach
Remembering Ferruccio Lamborghini
- By Bhushan Mhapralkar
- May 13, 2026
The 110th birthday of Ferruccio Lamborghini Cavaliere di Gran Croce OMRI, the famous Italian automobile designer and industrialist who created Lamborghini Trattori in 1948 and Automobili Lamborghini in 1963 was on 28 April 2026. The force behind the conceptualisation, design and development of some of the most iconic supercar models ever to come out of Italy, such as the Miura and Countach, Lamborghini was driven by an unceasing desire to improve and innovate.
Born in Renazzo, a hamlet in the municipality of Cento (province of Ferrara), on 28 April 1916, Lamborghini – the eldest son of farmers Antonio and Evelina Lamborghini – was attracted to mechanics than to the land that his father harvested. At the very young age, he spent his afternoons in the farmstead workshop.
Managing to get hired by the best mechanical workshop in Bologna, where he discovered the secrets of mechanics, Lamborghini was drafted and assigned to the 50th Mixed Maneuver Motor Fleet stationed in Rhodes at the outbreak of World War II.
He successfully repaired (and broke) vehicles belonging to the Italians, German and British. Founding his first company in Rhodes, a small mechanical repair shop, Lamborghini returned to Italy in 1946 and, taking advantage of incentives put in place to support the economic recovery, opened a machine shop in Cento to repair motor vehicles and build small utility vehicles.
Observing the crisis suffered by local agriculture, he built inexpensive agricultural tractors within reach of small landowners, using the components of old military vehicles. The first was made from a Morris truck where he applied a fuel vaporiser of his own invention. He sold some eleven such machines, establishing himself as an entrepreneur.
Counted among the most important industrialists in Italy by 1963, Lamborghini decided to build the best grand touring cars in the world. An incident often told is that he complained to Enzo Ferrari about a broken clutch in his personal Ferrari. Ferrari reportedly told him: “Stick to making tractors and leave the sports cars to me.”
Determined to build a better car than his Ferrari 250GT, Lamborghini hired top talent, including former Ferrari engineer Giotto Bizzarrini, to design a new V12 engine, and Gian Paolo Dallara as technical director. The first prototype – the 350 GTV – was built in Sant’Agata Bolognese and shown at the 1963 Turin Motor Show.
The refined production version – the 350 GT – debuted at the 1964 Geneva Motor Show. The Muira, launched in 1966, redefined the supercar segment like no other, establishing firmly Lamborghini and his car venture into the domain that Ferrari ruled.
The emblem found on the bonnet of the Muira was a result of an exercise where Lamborghini contacted a well-known local graphic designer, Paolo Rambaldi, who asked him what personal characteristics he felt he possessed. “I’m tamugno (which translated from dialect means hard, strong, stubborn) like a bull,” was the reply. An emblem was born thus with a raging bull in it, popularly referred to as the world-famous logo of Automobili Lamborghini.
Retaining his spirit after he left this world on 20 February 1993, Automobili Lamborghini continues to make among the best and most desirable supercars today. They are made with his conviction that the best can still be improved and new avenues can be explored.
Hyundai Bayon To Feature 69% High-Strength Steel Grade For Enhanced Safety
- By MT Bureau
- October 21, 2026
Hyundai Motor India, one of the leading passenger vehicle manufacturers, has detailed the safety specifications and platform architecture for its upcoming Bayon SUV model ahead of its official launch in India on 26 October 2026.
Built on the Global K Enhanced Platform, the Bayon utilises a body structure comprising of 69 percent high-strength steel grades, integrating hot-stamped components across the front apron, dashboard, rear floor and side reinforcements.
The vehicle incorporates Hyundai SmartSense Level 2 Pro ADAS, providing 23 driver assistance features supported by three radar units and 12 parking sensors. Over 35 safety features are fitted as standard across all variants, including six airbags, electronic stability control, hill-start assist control, a tyre pressure monitoring system (TPMS) and ISOFIX child seat anchors.
The Bayon will be powered by a 1.5-litre MPi four-cylinder petrol engine producing 84.4 kW (115 PS) and 143.8 Nm of torque, paired with a six-speed manual or an Intelligent Variable Transmission. Exterior options will span 10 colour configurations across monotone, dual-tone, and matte finishes.
Tarun Garg, Managing Director and Chief Executive Officer of Hyundai Motor India, said, "At Hyundai, we believe that true innovation is meaningful only when it enhances the everyday experiences of our customers. With the Hyundai BAYON, we have combined a robust body structure, advanced safety technologies, and intelligent driver assistance systems to deliver a comprehensive safety experience. From its reinforced chassis and high-strength steel construction to Hyundai SmartSense Level 2 Pro ADAS, the BAYON is engineered to inspire confidence not only in challenging situations, but throughout every journey. This reflects our commitment to delivering intelligent mobility solutions that are safe, connected, and progressive for modern India."
Mitsubishi Motors Launches All-New Pajero In Thailand Ahead Of Global Rollout
- By MT Bureau
- October 21, 2026
Japanese automotive major Mitsubishi Motors has commenced sales of the Pajero cross-country SUV in Thailand, serving as the initial market for the model’s international release.
The Pajero’s production takes place at the Laem Chabang facility operated by Mitsubishi Motors in Chonburi Province, which functions as a manufacturing hub for export operations.
Shipments to Australia and Japan are scheduled ahead of market releases in mid-December, followed by sequential introductions across approximately 100 countries and regions in the Middle East and Latin America starting in fiscal 2027.
The Pajero integrates four-wheel-drive capability with passenger car handling characteristics and positioning as a flagship offering.
Keisuke Kishiura, President and Chief Operating Officer, Mitsubishi Motors, said, "We are delighted to begin sales of the all-new Pajero in Thailand as the first market for its global rollout. Thailand is not only an important market for Mitsubishi Motors, but also a key hub for our production and exports. The all-new Pajero is a flagship model that embodies Mitsubishi Motors and is positioned among the top-tier cross-country SUVs in the Thai market. We will continue to deliver appealing products from Thailand to customers around the world and provide value that exceeds expectations."
Param Automotive Inaugurates Upgraded Mahindra Showroom In Ahmedabad
- By MT Bureau
- October 20, 2026
Param Automotive Group has inaugurated an upgraded dealership facility in Ahmedabad to mark its silver jubilee year.
Located at the site established in 2002, the facility spans 40,000 square feet and features display space for 18 vehicles.
The showroom includes customer lounges, delivery zones, accessory bays, test-drive areas and hospitality spaces to support vehicle sales and customer service operations.
BMW Group Expands Lucknow Facility To House MINI Brand Operations
- By MT Bureau
- October 19, 2026
BMW Group India has integrated the MINI brand into its Speed Motorwagen dealership in Lucknow, creating a multi-brand retail facility representing BMW, MINI and BMW Motorrad under one roof.
The Retail.NEXT facility is spread across a 12,142-square-foot showroom for BMW and MINI alongside a 2,088-square-foot pre-owned vehicle display area. The showroom accommodates eight BMW vehicles, three certified pre-owned units and two MINI vehicles.
The site also includes a 2,100-square-foot BMW Motorrad display area featuring 11 motorcycles, supported by dedicated service workshops comprising mechanical, electrical and programming bays. MINI's introduction in Uttar Pradesh aligns with the brand's national retail footprint, which spans 18 sales touchpoints across 17 cities.
Hardeep Singh Brar, President and CEO, BMW Group India, said, "Lucknow is an important luxury market, with customers increasingly seeking brands that reflect their individuality and aspirations. Since 2012, BMW has shaped this market through a compelling portfolio, exceptional experiences and a strong local presence. We lead the luxury electric vehicle segment in Uttar Pradesh, reflecting the growing preference for progressive, sustainable mobility and the strength of our electric portfolio. MINI with its unmistakable style, spirited performance and distinctive character, is a natural fit for Lucknow’s refined taste and appreciation for self-expression. Together with Speed Motorwagen, we are strengthening the power of choice by bringing BMW, MINI and BMW Motorrad under one roof, supported by personalised attention and seamless ownership support."
Divij Narain, Dealer Principal of Speed Motorwagen, said, "The arrival of MINI marks a significant milestone for Speed Motorwagen and discerning automotive enthusiasts in Lucknow. Alongside BMW’s progressive luxury and BMW Motorrad’s spirit of freedom and adventure, MINI adds a distinctive new dimension to our portfolio. Our team is committed to bringing each brand to life through thoughtfully curated product discovery, expert consultation and comprehensive aftersales care. We look forward to nurturing passionate communities across all three brands and ensuring every customer interaction is as memorable and individual as the mobility experience they choose."

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