SEAT S.A. is accelerating its transition to electric mobility, hitting key milestones at its Martorell facility that signal growing momentum in the company’s EV strategy. In a critical year for its electrification push, the Volkswagen Group unit has begun pre-series assembly of battery systems and produced its first body panels for the CUPRA Raval using a next-generation press line.

The Spanish automaker, tasked with leading the development and production of the Volkswagen Group’s Electric Urban Car family under the Brand Group Core umbrella, is laying the groundwork for full-scale production of two compact EVs set to roll off the Martorell line starting in 2026.

“The assembly of the first battery systems in our new plant and the production of body parts on the new PXL press for the future electric models we will manufacture in Martorell is a key milestone in our electrification process,” highlights Markus Haupt, Interim CEO of SEAT and CUPRA and Executive Vice-President for Production and Logistics at SEAT S. A. “This is a decisive year, as we continue to prepare for the start of series production of the Brand Group Core’s Electric Urban Car family in 2026, starting with the CUPRA Raval, with the vision of leading electromobility in the Iberian Peninsula.”

Battery Assembly Line Powers Up

SEAT has initiated pre-series battery assembly at its newly constructed plant in Martorell, less than 18 months after breaking ground. The facility marks a Euro 300 million investment spanning 64,000 square meters and is poised to deliver up to 300,000 battery systems annually once fully operational.

Initially combining manual labour with automated systems, the battery line will transition to fully robotised production supported by a 500-strong workforce. A 600-meter conveyor bridge is under construction to link the battery facility to the main assembly line, enabling real-time, automated battery transfers and streamlining logistics.

The plant will supply energy storage units exclusively for the CUPRA Raval and the production version of the Volkswagen ID.2all, both built on VW’s MEB platform and slated for assembly at Martorell. SEAT expects the local battery production to enhance cost-efficiency and reduce carbon emissions across the supply chain.

Advanced Stamping Ushers in New Era of Production

Alongside battery progress, SEAT has launched pre-series production of body parts for the CUPRA Raval using its new PXL press, a high-speed stamping line capable of 15 strokes per minute and up to 4 million components annually. The press, operational since 2024, underscores SEAT’s drive to modernise Martorell as it evolves into a smart, connected and sustainable EV manufacturing hub.

The PXL press line is central to SEAT’s broader industrial transformation, enabling faster, more precise production of large metal components and bolstering the facility’s readiness for volume EV production starting in 2026.

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Japanese automaker Nissan has announced senior management changes within its Africa, Middle East, India, Europe and Oceania (AMIEO) region to support its ‘Re:Nissan’ transformation plan.

Effective 1 January 2026, Thierry Sabbagh has assumed the role of Divisional Vice-President and President for the Middle East, KSA, CIS and India for both Nissan and Infiniti.

The expansion of Sabbagh’s remit marks India as a priority for the manufacturer. The company plans to launch three models in the Indian market over the next 14 to 16 months. These include the Gravite, the Tekton and a seven-seater C-SUV. To support these launches, Nissan is expanding its retail presence to 250 touchpoints across the country.

Massimiliano Messina, Chairperson AMIEO, Nissan, said, “The Re:Nissan plan is about transformation and customer-centricity. By empowering regional leadership, we are creating a more agile organization that can respond quickly to market dynamics and deliver competitive, compelling products. I am confident these changes will strengthen our performance and supercharge our progress in 2026 and I wish Thierry every success in his new role.”

Sabbagh added, “I am honoured to take on this expanded role at a pivotal time for Nissan. The Middle East and India are dynamic, fast-growing and continuously evolving markets, with significant opportunities ahead. I look forward to working closely with our talented teams and partners across the region to build on our strong foundations, accelerate growth and deliver meaningful value for our customers.”

Saurabh Vatsa, Managing Director, Nissan Motor India, said, “This is a significant moment for Nissan in India as we enter a new phase of growth. Having Thierry on board reinforces our confidence in the path ahead, and his experience and leadership will be instrumental in strengthening our market presence and delivering even greater value to our customers. This appointment further strengthens our leadership as we move from transformation to execution, with a clear focus on products, customers and sustainable growth.”

The restructure also follows the departure of Leon Dorssers, Senior Vice-President and Chief of Commercial Operations for Nissan AMIEO, who had been with the company since 1992. The new leadership team will oversee the rollout of new technologies and products, with the Gravite and Tekton scheduled for release in early 2026.

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Kia India, one of the leading passenger vehicle manufacturers, has announced that it has exceeded 500,000 connected cars in the Indian market.

The OEM said its connected car variants now account for approximately 40 percent of the company’s domestic wholesale volumes. This growth is supported by the Kia Connect 2.0 platform and the Connected Car Navigation Cockpit (ccNC).

The Kia Seltos is the main contributor to this total, representing about 70 percent of the connected vehicle sales, followed by the Sonet and Carens models. Data from the company indicates a trend of customers renewing their connectivity subscriptions after the initial complimentary period.

Technical features within the Kia ecosystem include:

• OTA Software Updates: Remote vehicle diagnostics and software installations to reduce dealership visits.
• Digital Key 2.0: Vehicle access and operation via smartphone or smartwatch using Ultra-Wideband (UWB) or NFC technology.
• Surround View Monitor (SVM): A 360-degree camera feed accessible through the Kia Connect app.
• Voice Recognition: Multilingual support for vehicle functions in English, Hindi, Tamil and Bengali.

Atul Sood, Senior Vice-President, Sales & Marketing, Kia India, said, "Kia India has consistently differentiated itself through its vehicle design excellence and technology leadership. Our continued focus on enhancing connected features and customer engagement initiatives such as Kia Drive Green has strengthened adoption and interaction across our connected ecosystem. The strong customer retention beyond the complimentary subscription period underscores the sustained relevance and long-term value of Kia Connect.”

The company also utilises Plant Over-The-Air (P-OTA) updates, a system that ensures vehicles are programmed with the most recent software versions before they leave the manufacturing facility.

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The Sriperumbudur facility of Hyundai Motor India Limited has been honoured with the Tamil Nadu State Level Safety Award for 2022 by the state’s Directorate of Industrial Safety and Health (DISH). The prestigious award was presented by Minister for Labour Welfare & Skill Development C V Ganesan and DISH Director Anand to senior company executives Mukundan M S and Senthil Kumar R M. This accolade, granted in the Large-Scale Industry category, acknowledges Hyundai’s ongoing dedication to exceptional safety performance, marked by a notable decline in incident rates and a systematic focus on risk mitigation.

Operating in India for over 30 years, the plant has consistently fostered a robust safety culture through comprehensive initiatives. This includes implementing widespread safety campaigns, establishing diligent monitoring protocols and driving continuous improvement programmes. The company’s approach integrates rigorous processes, proactive assessments and regular training aligned with international benchmarks, all underpinned by strong safety governance. Hyundai Motor India reiterates that the well-being of its employees is a primary concern, and it remains steadfast in its mission to advance its safety systems and sustain an environment where a culture of excellence is paramount.

Gopalakrishnan C S, Whole-time Director & Chief Manufacturing Officer, Hyundai Motor India Limited, said, “Safety at Hyundai is not a standalone initiative – it is a deeply embedded culture practiced at every level of our operations. Our goal is simple: a safe, secure working environment for every employee, every day. This award affirms the collective commitment of our teams and motivates us to strengthen our safety excellence even further.”

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Volkswagen India has confirmed that its new flagship SUV, the Tayron R-Line, will launch in the first quarter of 2026. The vehicle is aimed at the seven-seater SUV segment and will be locally assembled at the company’s plant in Chhatrapati Sambhajinagar to ensure market competitiveness.

The Tayron R-Line occupies the top position in the brand’s SUV range in India. It features the 'R-Line' trim, which includes specific design enhancements to its silhouette. The model is intended for customers requiring a seven-seat capacity alongside a focus on road presence and lifestyle versatility.

Nitin Kohli, Brand Director, Volkswagen India, said: “As we build a premium portfolio of products, we continue catering to the evolving aspirations of Indian car buyers. The all-new Tayron R-Line is the authentic flag-bearer that will drive this vision for Indian consumers. Ensuring competitiveness, we will be locally assembling this SUV at our plant in Chhatrapati Sambhajinagar.”

The introduction of the Tayron R-Line follows Volkswagen's strategy to expand its portfolio in the Indian market with vehicles that offer higher passenger capacity and updated design aesthetics.

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