Tata Motors Launches ‘Take the Curvv’ Campaign Featuring Vicky Kaushal
- By MT Bureau
- March 21, 2025
Tata Motors, India’s leading automotive manufacturer, has announced its partnership with Bollywood actor Vicky Kaushal for its passenger and electric Vehicle range. The collaboration will kick off this IPL season with a campaign titled ‘Take the Curvv’.
Kaushal takes centre position in a series of 20-second IPL advertisements, capturing the essence of the Curvv with his unorthodox professional decisions and his quest for greatness. The ad demonstrates how the Curvv is more than simply a vehicle; it's a declaration of audacity, confidence and pursuing your passion. It's about accepting the curveballs of life. In addition, Kaushal will contribute significantly to a number of brand projects. Kaushal's collaboration highlights Tata Motors' common dedication to defying expectations as the company pushes the limits of automotive performance, design and technology.
Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd, said, “At Tata Motors, we are constantly pushing boundaries and setting new standards of excellence. As we lead the transformation of the passenger and electric vehicle landscape, we are proud to welcome Vicky Kaushal, whose values align with ours – authenticity and positive disruption. Both Vicky and Tata Motors share an unwavering pride in India. As one of the largest automobile manufacturers in the country, Tata Motors is committed to the ‘Make in India’ initiative, creating world-class vehicles designed and engineered for Indian consumers, just as Vicky Kaushal takes immense pride in representing Indian cinema and culture globally. With innovation at the core of our brand, the ‘Take the Curvv’ campaign celebrates individuals who choose to carve their own path. We are confident that this one-of-a-kind association will be loved by our customers and his fans alike.”
Kaushal said, “I am thrilled to make my foray into the world of cars with Tata Motors – a homegrown brand that has redefined how India travels. Tata Motors’ unwavering legacy, coupled with its relentless commitment to innovation and disruption, perfectly reflects my own passion, making this partnership a natural choice. The ‘Take the Curvv’ campaign is the perfect launchpad for this association as it embodies the spirit of breaking barriers by following your heart, taking the road less travelled and coming out even stronger. I look forward to collaborating on ground-breaking projects with the Tata Motors family and share our story with the world.”
Hyundai Venue HX5+ Variant Launched At INR 999,900
- By MT Bureau
- January 02, 2026
Hyundai Motor India has introduced a new HX5+ variant for its recently launched all-new Hyundai Venue compact SUV at INR 999,900 (ex-showroom).
Equipped with the Kappa 1.2-litre petrol engine – MT, the HX5+ variant gets roof rails, Quad Beam LED Headlamps, rear window sunshade, smartphone wireless charger, driver console armrest with storage, rear wiper & washer and driver power window with auto up-down & safety. It also gets driver seat height adjustment.
Tarun Garg, Managing Director & CEO, Hyundai Motor India, said, “The all-new Hyundai Venue has witnessed an overwhelming response from customers, with more than 50,000 bookings already received. The introduction of the new HX5+ variant enhances all-new Venue’s value proposition with added comfort and convenience features that align with evolving customer expectations.”
“HMIL continues to stand for trust, quality and long-term value, delivering products that resonate with the aspirations of millions across our country. We are deeply committed to India and Indian customers and the introduction of the Hyundai Venue HX 5+ variant marks another milestone in our journey to delight customers with products that truly reflect their aspirations,” he said.
Kia India, one of the leading passenger vehicle manufacturers, has announced the prices for its popular SUV the all-new Kia Seltos, starting at INR 1.09 million (ex-showroom).
In its second generation, the Seltos is manufactured at the company’s Anantapur facility and is intended to compete in the mid-SUV segment through a range of updates to its dimensions, technology and safety features.
The vehicle is built on Kia’s K3 platform, which is making its debut in India. The SUV has a length of 4,460 mm, a width of 1,830 mm and a wheelbase of 2,690 mm. Exterior features include a digital grille design, automatic door handles and LED projection headlamps. The model is available in 10 monotone colours and features alloy wheels up to 18 inches.
Inside, the cabin features a 30-inch display panel and a leatherette-wrapped steering wheel. Technical specifications include a Bose 8-speaker audio system, wireless smartphone integration and a proximity unlock function. Comfort is managed through a 10-way power-adjustable driver’s seat with memory settings, ventilated front seats, and a dual-pane sunroof.
Safety systems consist of a standard pack of 24 features, including six airbags, an anti-lock brake system and hill-start assist. The vehicle also incorporates Level-2 Advanced Driver Assistance Systems (ADAS) with 21 autonomous functions. The powertrain options include 1.5-litre petrol, 1.5-litre turbo petrol and 1.5-litre diesel engines. These are paired with six transmission options, including manual, iMT, IVT, DCT and automatic gearboxes.
Gwanggu Lee, Managing Director & CEO, Kia India, said, “The all-new Kia Seltos marks a strong evolution of a nameplate that has shaped Kia’s journey in India. With this new generation, our intent is clear – to redefine the mid-SUV segment by raising standards across space, safety, technology and overall ownership experience, while delivering exceptional value to our customers. This strategic approach strengthens our competitiveness, reinforces customer confidence in the brand, and positions Kia strongly to regain momentum and market share in one of India’s most important SUV segments. True to its BADASS legacy, the all-new Seltos reflects our long-term commitment to offering well-balanced, future-ready SUVs designed for modern Indian families.”
Ownership support includes service bookings via the MyKia app and extended warranty options for up to seven years. At present, Kia has established a network of 821 touchpoints across 369 cities in India.
Honda Cars India Sells 5,807 Units In December 2025
- By MT Bureau
- January 01, 2026
Honda Cars India (HCIL) has announced its domestic wholesales of 5,807 units in December 2025, which was 3.6 percent YoY, as compared to 5,603 units sold last year.
Furthermore, the company exported 2,352 units last month, as compared to 3,857 units a year ago.
Kunal Behl, Vice-President, Marketing & Sales, Honda Cars India, said, “We closed December with good sales growth, carrying forward the positive momentum achieved since GST 2.0 implementation. Demand remained robust across all models Honda Amaze, City and Elevate, with each contributing strongly to overall performance. The new year 2026 is expected to unlock new opportunities, with multiple product launches scheduled during the year.”
Renault India Sells 3,845 Units In December 2025
- By MT Bureau
- January 01, 2026
European automaker Renault India has reported its wholesales for December 2025 with 33.4 percent YoY growth at 3,845 units.
For second half of 2025, the company saw 18.2 per cent growth. Renault India stated that sales in Q4 CY2025 rose by 27.3 percent on the back of the recent launch of the Triber in July and the Kiger in August.
During 2025, Renault India implemented several measures:
- Opening of ‘R’ stores.
- Establishment of the Renault Design Centre in India.
- Introduction of a 3-year warranty.
- Acquisition of 100 percent ownership of its manufacturing facility.
The company has scheduled the unveiling of the Duster for 26 January 2026.
Stephane Deblaise, CEO, Renault Group India, said, “The H2 performance of CY2025 clearly reflects the direction we have taken for Renault in India. After a phase of portfolio transition, the consistent recovery from Q3 onwards – culminating in a strong Q4 and our best monthly performance in December, confirms that the course correction we initiated is delivering tangible results. The momentum we are seeing today is a direct outcome of that approach. With the right building blocks now in place, we are entering the next phase with confidence, and the return of the iconic Duster will mark a significant step forward in Renault’s renewed journey in India.”
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