Tata Motors, India’s leading automotive manufacturer, has announced its partnership with Bollywood actor Vicky Kaushal for its passenger and electric Vehicle range. The collaboration will kick off this IPL season with a campaign titled ‘Take the Curvv’.

Kaushal takes centre position in a series of 20-second IPL advertisements, capturing the essence of the Curvv with his unorthodox professional decisions and his quest for greatness. The ad demonstrates how the Curvv is more than simply a vehicle; it's a declaration of audacity, confidence and pursuing your passion. It's about accepting the curveballs of life. In addition, Kaushal will contribute significantly to a number of brand projects. Kaushal's collaboration highlights Tata Motors' common dedication to defying expectations as the company pushes the limits of automotive performance, design and technology.

Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd, said, “At Tata Motors, we are constantly pushing boundaries and setting new standards of excellence. As we lead the transformation of the passenger and electric vehicle landscape, we are proud to welcome Vicky Kaushal, whose values align with ours – authenticity and positive disruption. Both Vicky and Tata Motors share an unwavering pride in India. As one of the largest automobile manufacturers in the country, Tata Motors is committed to the ‘Make in India’ initiative, creating world-class vehicles designed and engineered for Indian consumers, just as Vicky Kaushal takes immense pride in representing Indian cinema and culture globally. With innovation at the core of our brand, the ‘Take the Curvv’ campaign celebrates individuals who choose to carve their own path. We are confident that this one-of-a-kind association will be loved by our customers and his fans alike.”

Kaushal said, “I am thrilled to make my foray into the world of cars with Tata Motors – a homegrown brand that has redefined how India travels. Tata Motors’ unwavering legacy, coupled with its relentless commitment to innovation and disruption, perfectly reflects my own passion, making this partnership a natural choice. The ‘Take the Curvv’ campaign is the perfect launchpad for this association as it embodies the spirit of breaking barriers by following your heart, taking the road less travelled and coming out even stronger. I look forward to collaborating on ground-breaking projects with the Tata Motors family and share our story with the world.”

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Kia India recorded wholesale dispatches of 28,200 units in July 2026, marking a 27.4 percent increase compared to 22,135 units sold last year.

Interestingly, last month the automaker clocked its highest July wholesale volume since commencing operations in India.

The company attributed the sales performance to the Seltos and Sonet SUVs. The Seltos has maintained monthly dispatch averages above 10,000 units since January, with year-to-date growth standing at 75.7 percent. On the other hand, Sonet saw its sales rise 34.5 percent for YTD CY2026.

Atul Sood, Senior Vice-President – Sales & Marketing, Kia India, said, “Our best-ever July wholesale performance reflects the continued trust of our customers and the strong acceptance of Kia's diverse product portfolio. Building on our record H1 performance, we have maintained healthy momentum across key segments. Led by the strong performance of the Seltos and Sonet, we have seen healthy demand across Carens Clavis and MY26 Syros. Meanwhile, the Carens Clavis EV continues to strengthen our presence in the electric mobility space. We are delighted by the customer response to the newly launched Syros EV. Its segment-leading range, advanced technology, industry-leading ownership benefits and expanding EV ecosystem reflect our commitment to delivering practical and future-ready mobility solutions for Indian customers. We remain focused on strengthening our product portfolio and enhancing the ownership experience as we continue our growth journey.”

In the electric vehicle segment, Kia India recently introduced the Syros EV, featuring an ARAI-certified range of 526 km, 171 PS power output, Level 2 autonomous driver assistance systems with 16 functions and a 39-minute fast-charging capability from 10 to 80 percent. The model joins the Carens Clavis EV in Kia's electric lineup.

At present, the company operates a retail and service network comprising 905 touchpoints across 412 cities in India, supported by 135 Certified Pre-Owned vehicle outlets.

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Honda Cars India (HCIL), a leading passenger vehicle manufacturer, has announced its wholesale sales of 8,284 units for July 2026, up 10 percent YoY, as compared to 7,524 units sold last year.

In the domestic market, the company sold 6,014 units, up 48 percent YoY, as compared to 4,050 units last year. Exports came at 2,270 units, a decline of 35 percent YoY, as compared to 3,473 units.

Kunal Behl, Vice-President, Marketing & Sales, Honda Cars India, said, “Our sales performance with over 48 percent growth in domestic sales in July’ 26 reflects the positive momentum we are building across our portfolio. The encouraging response to the recently introduced new City and the launch of the Honda ZR-V has further strengthened customer interest in the brand, while Honda Elevate and Honda Amaze continue to deliver robust sales backed by their strong value proposition and customer trust. With the onset of the festive season, we are confident that our strengthened portfolio and customer-focused initiatives will help us sustain this momentum in the months ahead.”

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Maruti Suzuki India, the country’s largest passenger vehicle manufacturer, has reported its wholesales for July 2026, selling 241,421 units, marking a 34 percent YoY growth, as compared to 180,526 units sold last year.

In the domestic market, the company sold 196,203 passenger vehicles, up 42 percent YoY, as compared to 137,776 units last year. Commercial vehicle sales came at 3,920 units, as compared to 2,794 units.

Sales to other OEMs (Toyota Kirloskar Motor) came at 11,242 units, up 37 percent YoY, as compared to 8,211 units.

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Toyota Kirloskar Motor (TKM), one of the leading passenger vehicle manufacturers, has announced its wholesale sales for July 2026.

The company sold 29,159 units in the domestic market, marking a 5 percent YoY growth, as compared to 29,159 units sold last year.

Sabari Manohar, Executive Vice-President, Sales-Service-Used Car Business, Toyota Kirloskar Motor, said, “We registered a steady performance in July, reflecting sustained customer confidence in the Toyota brand. The result underscores our continued focus on delivering reliable, innovative and customer-centric mobility solutions. A key highlight during the month was the launch of the all-new Toyota Hilux, which further strengthens our SUV portfolio in India and reflects our commitment to offering aspirational, future-ready mobility solutions that cater to evolving customer needs. We remain focused on creating greater value for our customers and stakeholders.”

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