Tata Motors, India’s leading automotive manufacturer, has announced its partnership with Bollywood actor Vicky Kaushal for its passenger and electric Vehicle range. The collaboration will kick off this IPL season with a campaign titled ‘Take the Curvv’.

Kaushal takes centre position in a series of 20-second IPL advertisements, capturing the essence of the Curvv with his unorthodox professional decisions and his quest for greatness. The ad demonstrates how the Curvv is more than simply a vehicle; it's a declaration of audacity, confidence and pursuing your passion. It's about accepting the curveballs of life. In addition, Kaushal will contribute significantly to a number of brand projects. Kaushal's collaboration highlights Tata Motors' common dedication to defying expectations as the company pushes the limits of automotive performance, design and technology.

Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd, said, “At Tata Motors, we are constantly pushing boundaries and setting new standards of excellence. As we lead the transformation of the passenger and electric vehicle landscape, we are proud to welcome Vicky Kaushal, whose values align with ours – authenticity and positive disruption. Both Vicky and Tata Motors share an unwavering pride in India. As one of the largest automobile manufacturers in the country, Tata Motors is committed to the ‘Make in India’ initiative, creating world-class vehicles designed and engineered for Indian consumers, just as Vicky Kaushal takes immense pride in representing Indian cinema and culture globally. With innovation at the core of our brand, the ‘Take the Curvv’ campaign celebrates individuals who choose to carve their own path. We are confident that this one-of-a-kind association will be loved by our customers and his fans alike.”

Kaushal said, “I am thrilled to make my foray into the world of cars with Tata Motors – a homegrown brand that has redefined how India travels. Tata Motors’ unwavering legacy, coupled with its relentless commitment to innovation and disruption, perfectly reflects my own passion, making this partnership a natural choice. The ‘Take the Curvv’ campaign is the perfect launchpad for this association as it embodies the spirit of breaking barriers by following your heart, taking the road less travelled and coming out even stronger. I look forward to collaborating on ground-breaking projects with the Tata Motors family and share our story with the world.”

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Kia India, one of the leading passenger vehicle manufacturers, has released a teaser of its first hybrid vehicle launch in the country the Sorento SUV, which serves as the manufacturer's global flagship SUV.

Originally introduced in 2002, the Sorento nameplate has recorded global sales of 4.8 million units across four product generations in 132 countries. The vehicle ranked among the brand's top three best-selling models globally in 2024 and 2025, receiving industry safety classifications including the IIHS Top Safety Pick+ and a 5-Star NHTSA rating.

Teaser images issued by the company show an upright vehicle profile featuring a distinct shoulder line and a two-tier front lighting design with an illuminated upper graphic across the bonnet area. The India-spec configuration incorporates Kia's hybrid powertrain technology.

The company has opened advance reservations for the model through its dealership network and official website, with full specifications and launch timelines to be announced prior to the official commercial release.

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MG Select, the luxury division of JSW MG Motor India has introduced the Couture Edition of the MG M9 at INR 8.49 million, while the Cyberster Couture Edition is priced at INR 8.74 million.

The vehicles were created through a design partnership with fashion designer Gaurav Gupta. The collaboration began at the opening of Gupta's menswear flagship store in New Delhi, followed by an official vehicle integration during his 'Light Song' couture showcase in Mumbai on 17 July 2026.

Both models incorporate Gupta's Serpent Infinity design motif across interior and exterior surfaces, using hand embroidery, tonal layering and surface detailing techniques derived from garment construction.

Milind Shah, Head – MG Select, JSW MG Motor India, said, “The Cyberster and M9 have quickly become the most sought-after luxury EVs in their segment. By introducing a couture layer, we are building on that popularity with an offering that is both rare and collectible. It strengthens MG SELECT’s business proposition by uniting proven demand with exclusivity, ensuring our luxury channel continues to establish itself as a curator of distinct experiences for discerning customers.”

Gaurav Gupta said, “I’ve always believed that great design transcends categories. This collaboration with MG demonstrates how the principles of couture, craftsmanship, precision and emotional storytelling can transform the way we experience luxury mobility. Together, we’ve created something that is as expressive as it is functional.”

Production of the Couture Edition specification is limited to 50 units per vehicle model. Sales will be handled exclusively through MG SELECT Experience Centres across 14 cities, with orders opening on the official brand website ahead of customer deliveries scheduled to begin on 10 August 2026.

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Porsche India has launched an Assured Buy-Back Programme in partnership with a financial services provider, establishing guaranteed future valuation parameters for its vehicle range at the point of sale.

As per the terms, buyers can secure a guaranteed buy-back valuation of up to 70 percent after a 36-month tenure.

The scheme is available to private owners purchasing eligible Porsche models, including the Cayenne SUV alongside the Macan Electric and Taycan electric vehicle lines. The financial structure bridges the difference between the pre-agreed guaranteed value and the market resale value realised at the conclusion of the coverage term, subject to program conditions.

Ashutosh Dixit, Head of Porsche India, said, “The introduction of the Assured Buy-Back Program provides our customers with greater peace of mind while offering the flexibility to continue their journey with the Porsche brand. As we continue to enhance the ownership experience, this initiative reflects our commitment to delivering solutions that support our customers during their ownership journey.”

The agreement duration spans 36 months from the initial vehicle invoice date. At the end of the term, vehicle owners can exercise the buy-back option or transition into subsequent models within the brand's portfolio.

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French automaker Renault India, a wholly owned subsidiary of Renault Group, has reported its wholesales for July 2026.

The company sold 3,293 units last month, up 27.9 percent YoY, as compared to 2,575 units for the same period last year.

With this, Renault India has now registered double-digit YoY growth for the 11^th consecutive month. The company attributed the growth to the demand witnessed across its product portfolio and broadly aligned with the overall industry.

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