Tata Motors Launches ‘Take the Curvv’ Campaign Featuring Vicky Kaushal

Tata Motors Launches ‘Take the Curvv’ Campaign Featuring Vicky Kaushal

Tata Motors, India’s leading automotive manufacturer, has announced its partnership with Bollywood actor Vicky Kaushal for its passenger and electric Vehicle range. The collaboration will kick off this IPL season with a campaign titled ‘Take the Curvv’.

Kaushal takes centre position in a series of 20-second IPL advertisements, capturing the essence of the Curvv with his unorthodox professional decisions and his quest for greatness. The ad demonstrates how the Curvv is more than simply a vehicle; it's a declaration of audacity, confidence and pursuing your passion. It's about accepting the curveballs of life. In addition, Kaushal will contribute significantly to a number of brand projects. Kaushal's collaboration highlights Tata Motors' common dedication to defying expectations as the company pushes the limits of automotive performance, design and technology.

Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd, said, “At Tata Motors, we are constantly pushing boundaries and setting new standards of excellence. As we lead the transformation of the passenger and electric vehicle landscape, we are proud to welcome Vicky Kaushal, whose values align with ours – authenticity and positive disruption. Both Vicky and Tata Motors share an unwavering pride in India. As one of the largest automobile manufacturers in the country, Tata Motors is committed to the ‘Make in India’ initiative, creating world-class vehicles designed and engineered for Indian consumers, just as Vicky Kaushal takes immense pride in representing Indian cinema and culture globally. With innovation at the core of our brand, the ‘Take the Curvv’ campaign celebrates individuals who choose to carve their own path. We are confident that this one-of-a-kind association will be loved by our customers and his fans alike.”

Kaushal said, “I am thrilled to make my foray into the world of cars with Tata Motors – a homegrown brand that has redefined how India travels. Tata Motors’ unwavering legacy, coupled with its relentless commitment to innovation and disruption, perfectly reflects my own passion, making this partnership a natural choice. The ‘Take the Curvv’ campaign is the perfect launchpad for this association as it embodies the spirit of breaking barriers by following your heart, taking the road less travelled and coming out even stronger. I look forward to collaborating on ground-breaking projects with the Tata Motors family and share our story with the world.”

Hyundai Motor Group Announces Executive Appointments For 2026

Hyundai Motor Group

South Korean auto major Hyundai Motor Group has announced executive appointments effective from 1st January 2026. The changes focus on the transition to software-defined vehicles (SDV) and the development of manufacturing technology.

In total, 219 executives have been promoted across the Group, comprising four Presidents, 14 Executive Vice Presidents, 25 Senior Vice-Presidents and 176 Vice Presidents. Approximately 30 percent of these promotions are within R&D and technology sectors.

Manfred Harrer has been promoted to President and Head of the R&D Division. Since joining in 2024, Harrer has managed vehicle development. His new role focuses on SDV competitiveness and development projects.

Juncheul Jung is promoted to President. Jung currently manages the Manufacturing Solutions and Procurement Divisions. His remit involves the Group's Software-Defined Factory (SDF) approach and the integration of robotics into production systems.

Yeong Il Choi becomes Executive Vice President and Head of Domestic Production. Choi also takes the role of Chief Safety Officer (CSO) for production facilities in South Korea.

The company also announced revamping leadership positions in its regional business, where it has appointed Seung Kyu Yoon as President of Kia North America Operations, Bo-Ryong Lee as President and CEO of Hyundai Steel Operations, Gang Hyun Seo as Head of Corporate Planning, Affiliate Business Optimisation, Sungwon Jee as Executive Vice-President, Hyundai Brand Marketing and Yongseok Shin as Executive Vice-President of HMG Business Intelligence Institute.

Hyundai Motor Group has internalised technologies including the 'Pleos Connect' infotainment system and 'Atria AI' for autonomous driving. Appointments in engineering include Jeonghun Seo in Battery Engineering and Duckhwan Kim in Hydrogen and Fuel Cell Engineering.

Jaehoon Chang, Vice Chair, continues to oversee the direction for mobility, hydrogen energy and robotics. Within the financial sector, Chang Hyun Cho (Hyundai Card) and Si Woo Jeon (Hyundai Commercial) have been promoted to Executive Vice-President.

"The appointments are intended to strengthen organisational resilience and expand the leadership pipeline across functions. In addition, the appointments reflect the Group’s commitment to turning global uncertainties into opportunities for renewal and growth. It will continue to advance bold leadership transformation and secure strong competitiveness in the SDV era," the company said.

Maruti Suzuki India’s WagonR Surpasses 3.5 Million Units Production Milestone

WagonR

Maruti Suzuki India has attained a production milestone of 3.5 million units for the popular hatchback the WagonR.

The model, which spans three generations, was first launched in India in December 1999 and is currently manufactured at the company's facilities in Gurgaon and Manesar, Haryana.

The WagonR joins the Alto and Swift as models within the Maruti Suzuki portfolio to reach this volume. Globally, the Suzuki WagonR was first introduced in Japan in September 1993 and is now sold in over 75 countries. In August 2025, the model reached 100 million units in cumulative global sales.

The current WagonR is built on the fifth-generation Heartect platform. Standard safety features include six airbags, Anti-lock Braking System (ABS) with Electronic Brakeforce Distribution (EBD) and Electronic Stability Program (ESP).

On the inside, it comes with a 7-inch touchscreen infotainment system. Connectivity via Apple CarPlay and Android Auto. Bluetooth and voice command functionality.

The vehicle has been the highest-selling car in India for the previous four financial years.

Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki India, said, “This achievement is not just a production milestone, but reflects the enduring love and confidence that generations of customers have shown towards brand WagonR. It is rare for a vehicle to receive such acceptance even after 25 years since its launch. The WagonR kept evolving with the introduction of new technology and features over time, while retaining its original DNA. The WagonR has been highly appreciated for aspects like its iconic tall-boy design, spacious interiors and fuel efficiency, which aptly reflect our customers’ needs and expectations. We are deeply grateful for their continued support and remain committed to providing ‘Joy of Mobility’ for generations to come.”

Nissan’s New 7-Seater MPV For India To Be Called Gravite, Launch In January 2026

Nissan Gravite

Nissan Motor India, one of the leading passenger vehicle manufacturers in the country, has announced that its upcoming seven-seater B-MPV will be named Gravite. The vehicle is scheduled for launch in January 2026 and is the first in a series of products for the Indian market.

The Gravite was announced in July 2024 as the second model in the company's current release plan. The timeline for upcoming vehicle launches includes: Gravite (B-MPV) 7-seater early 2026, Tekton SUV mid-2026 and the 7-seater C-SUV in early 2027.

The new Gravite’s design incorporates a C-shaped front grille and horizontal proportions. It is the only vehicle in its segment to feature hood branding and rear-door badging. The rear design utilises a C-shaped interlock theme.

Inside, the vehicle contains modular seating to accommodate passengers and cargo, alongside storage innovations.

Nissan is also expanding its dealership network in India.

Massimiliano Messina, Chairperson, Nissan AMIEO (Africa, Middle East, India, Europe & Oceania), said, “India continues to be a strong contributor to AMIEO’s performance, and Nissan Motor India plays a pivotal role in our strategy. Over FY25, we have strengthened our business operations, expanded our portfolio, and delivered on every promise made under our 2024 product offensive. The upcoming line-up—shaped by global insights yet deeply attuned to the needs of Indian customers—reflects our commitment to this dynamic market. With new models developed in and for India, and exports to several international markets, India remains both a growth driver and a strategic hub for Nissan Alliance. The reveal of the Gravite demonstrates our continued momentum and reinforces our confidence in the road ahead.”

Saurabh Vatsa, Managing Director, Nissan Motor India, said, “The all-new Gravite is a testament to Nissan Motor India’s renewed focus on the evolving Indian market. Deeply rooted in the fabric of the country, it is designed to be the perfect companion for the diverse needs of our customers. As the second model in our all-new product line-up, the Gravite marks a pivotal step in our transformation journey and reinforces our commitment to delivering vehicles that resonate with the aspirations of Indian consumers.”

Maruti Suzuki Launches WagonR Swivel Seat For Inclusive Mobility

Maruti WagonR Swivel Seat

Maruti Suzuki India has introduced a swivel seat option for the popular WagonR hatchback. The feature is designed to assist senior citizens and persons with disabilities by providing easier access to the vehicle.

The initiative aligns with the Suzuki Group slogan 'By Your Side' and the United Nations’ Sustainable Development Goal 10 regarding the reduction of inequality.

The solution was developed in collaboration with TRUEAssist Technology, a Bengaluru-based startup, under Maruti Suzuki’s incubation programme with NSRCEL-IIM Bangalore.

The swivel seat is available as a retrofitment kit at Maruti Suzuki Arena dealerships. It can be installed in new WagonR models or retrofitted into existing vehicles. The project will initially launch at 200 dealerships across 11 cities, with plans to scale based on customer response.

Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki India, said, “Swivel seat will make daily travel more convenient for senior citizens and persons with disabilities. WagonR is among the top 10 selling models* in India and is ideal to offer this accessibility feature to a wider audience. This initiative reflects our vision of inclusive mobility and reinforces our commitment to customer-focused solutions that empower people with dignity, independence, and confidence in their everyday journeys. It fully aligns with our motto to deliver ‘Joy of Mobility’ to as many people as possible.”

Naina Padaki, Founder of TRUEAssist Technology, stated, “We are truly pleased to collaborate with India’s leading passenger vehicle manufacturer, Maruti Suzuki, to bring our assistive mobility solution to a wider audience. Working with the R&D engineers of Maruti Suzuki has been a delightful experience, and it is inspiring how deeply they think of the customers in every aspect. By integrating our innovation into a model loved by the masses, we can ensure that inclusive mobility becomes a mainstream reality and reaches more families across India.”

The WagonR swivel seat kit has been tested by the Automotive Research Association of India (ARAI). The installation does not require modifications to the car’s structure or core functions. The swivel seat is supplied with a three-year warranty.