Tata Motors, India’s leading automotive manufacturer, has announced its partnership with Bollywood actor Vicky Kaushal for its passenger and electric Vehicle range. The collaboration will kick off this IPL season with a campaign titled ‘Take the Curvv’.

Kaushal takes centre position in a series of 20-second IPL advertisements, capturing the essence of the Curvv with his unorthodox professional decisions and his quest for greatness. The ad demonstrates how the Curvv is more than simply a vehicle; it's a declaration of audacity, confidence and pursuing your passion. It's about accepting the curveballs of life. In addition, Kaushal will contribute significantly to a number of brand projects. Kaushal's collaboration highlights Tata Motors' common dedication to defying expectations as the company pushes the limits of automotive performance, design and technology.

Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd, said, “At Tata Motors, we are constantly pushing boundaries and setting new standards of excellence. As we lead the transformation of the passenger and electric vehicle landscape, we are proud to welcome Vicky Kaushal, whose values align with ours – authenticity and positive disruption. Both Vicky and Tata Motors share an unwavering pride in India. As one of the largest automobile manufacturers in the country, Tata Motors is committed to the ‘Make in India’ initiative, creating world-class vehicles designed and engineered for Indian consumers, just as Vicky Kaushal takes immense pride in representing Indian cinema and culture globally. With innovation at the core of our brand, the ‘Take the Curvv’ campaign celebrates individuals who choose to carve their own path. We are confident that this one-of-a-kind association will be loved by our customers and his fans alike.”

Kaushal said, “I am thrilled to make my foray into the world of cars with Tata Motors – a homegrown brand that has redefined how India travels. Tata Motors’ unwavering legacy, coupled with its relentless commitment to innovation and disruption, perfectly reflects my own passion, making this partnership a natural choice. The ‘Take the Curvv’ campaign is the perfect launchpad for this association as it embodies the spirit of breaking barriers by following your heart, taking the road less travelled and coming out even stronger. I look forward to collaborating on ground-breaking projects with the Tata Motors family and share our story with the world.”

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The Tata Sierra has entered the India Book of Records for maximum fuel efficiency in 12 hours. In a certified run at NATRAX Indore, the Sierra delivered an exceptional 29.9 kmpl mileage, surpassing the previous national benchmark. The feat was executed by the Pixel Motion team, that drove the 1.5-lire Hyperion-engine powered Sierra continuously from 7:00 am to 7:00 pm on 30 November 2025 with brief halts for driver swaps. The record was officially validated the same day.
The new 1.5-litre Hyperion petrol engine, engineered to deliver high efficiency without compromising refinement, performance or drivability, has an advanced combustion system, torque-rich performance band and friction-optimised architecture. 
The compact SUV also achieved a top speed of 222 kmpg at the track under specified test conditions. 
“Setting a national efficiency record so early in the Sierra’s journey is a proud moment for us. The Hyperion engine platform was built to push the boundaries of what petrol powertrains can achieve, and this milestone validates that effort. It strengthens the Sierra’s value proposition for customers and underlines TMPV’s commitment to bringing advanced, efficient and future-ready technologies to the market," said Mohan Savarkar, Chief Product Officer, Tata Motors Passenger Vehicles. 

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Matthew Bowden is concluding a successful four-year tenure as Director of Škoda UK, departing to assume the role of Head of International Sales for Škoda Auto. Under his leadership, the UK market achieved significant growth, rising to become the brand's third largest global market and consistently exceeding performance records while maintaining a market share beyond four percent.

His successor, Eric Boutin, will join the Volkswagen Group UK board of management as Director of Škoda UK in the first quarter of 2026. Boutin brings extensive international experience from pivotal markets including Canada, China and United States. He is currently responsible for Škoda Auto's global customer experience programme, with direct oversight of the worldwide retail network and omnichannel integration, and is spearheading the brand's overarching customer centricity transformation.

This strategic leadership transition aims to leverage Bowden's commercial acumen on a global scale while injecting Boutin's specialised customer-focused expertise into the UK operations.

Damien O’Sullivan, Managing Director, Volkswagen Group UK, said, “Matthew has made a significant contribution towards Škoda’s evolution and growth over the past four years. I’m grateful for all he’s done for the brand and the Group and wish him well in his new role. I’m looking forward to welcoming Eric to the UK board of management and am sure his global experience and customer focus will support the brand’s future ambitions and Human Touch proposition.”

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Mahindra & Mahindra Ltd has revealed that it will launch the XUV 7XO, which is based on the XUV 700, on 05 January 2026. A premium SUV segment vehicle, the XUV 7XO, the company claims, will be a gamechanger. Said to have been crafted to inspire and engineered to excite, combining the proven strengths of the XUV700 with superior design, technology, comfort and performance, the XUV 7XO is expected to be a feature a fascia with the new signature grille design and '7'-shape sleeker LED head lamps. 
Claimed to draw an amount of design and styling details from the new seven-seater electric SUV the company introduced recently, the XUV 7XO is expected to built on the technologies that made the XUV 700 a competitively priced tech savvy SUV with monocoque construction and an option of an AWD. As an ICE vehicle the 7XO is expected to further the gamut of features found on the XUV 700, including the ADAS Level 2 suite. 

The XUV 7XO is expected to replace the XUV 700 over a period of time if not immediately. 

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BMW India has enhanced its top-selling premium electric vehicle, the locally produced iX1 Long Wheelbase, with a new exterior colour and expanded upholstery selections, available for booking nationwide. The model now presents a fresh Night Dusk Blue metallic paint, deepening its sophisticated and commanding aesthetic alongside existing shades like Carbon Black and Mineral White. Inside, the cabin gains two new sustainably sourced vegan leather options: Veganza Smoke White + Atlas Grey dual tone and Veganza Castanea. These are distinguished by a premium 3D stitching pattern, emphasising both craftsmanship and modern, eco-conscious luxury.

A defining interior design philosophy, the 'Cocooning Effect’, extends the chosen upholstery colour cohesively across the cabin. This approach envelops the door panels, dashboard and speaker mesh, creating a harmonious and immersive environment that is both plush and visually continuous. The iX1 LWB’s interior is characterised by a spacious, modern design that merges innovative functionality with superior materials.

As the brand’s highest-selling electric model, the iX1 has been pivotal to BMW’s leadership in India’s luxury EV segment. The company has consistently adapted the vehicle to market preferences, introducing features like the Surround View Camera and now refreshing its colour and trim options. In under a year, it has become the best-selling electric vehicle in its premium category.

The vehicle combines practicality with sustainability, boasting segment-leading dimensions that make it one of the longest five-seater SUVs in India. Its bold exterior stance is matched by advanced fifth-generation BMW eDrive technology. This integrated drive unit delivers 204 horsepower and 250 Nm of torque, powered by a 66.4 kWh battery capable of up to 531 kilometres on a single charge. Features like adaptive recuperation and one-pedal driving further enhance efficiency and convenience, solidifying its position as a comprehensive premium electric package.

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