Tata Motors Launches ‘Take the Curvv’ Campaign Featuring Vicky Kaushal
- By MT Bureau
- March 21, 2025
Tata Motors, India’s leading automotive manufacturer, has announced its partnership with Bollywood actor Vicky Kaushal for its passenger and electric Vehicle range. The collaboration will kick off this IPL season with a campaign titled ‘Take the Curvv’.
Kaushal takes centre position in a series of 20-second IPL advertisements, capturing the essence of the Curvv with his unorthodox professional decisions and his quest for greatness. The ad demonstrates how the Curvv is more than simply a vehicle; it's a declaration of audacity, confidence and pursuing your passion. It's about accepting the curveballs of life. In addition, Kaushal will contribute significantly to a number of brand projects. Kaushal's collaboration highlights Tata Motors' common dedication to defying expectations as the company pushes the limits of automotive performance, design and technology.
Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd, said, “At Tata Motors, we are constantly pushing boundaries and setting new standards of excellence. As we lead the transformation of the passenger and electric vehicle landscape, we are proud to welcome Vicky Kaushal, whose values align with ours – authenticity and positive disruption. Both Vicky and Tata Motors share an unwavering pride in India. As one of the largest automobile manufacturers in the country, Tata Motors is committed to the ‘Make in India’ initiative, creating world-class vehicles designed and engineered for Indian consumers, just as Vicky Kaushal takes immense pride in representing Indian cinema and culture globally. With innovation at the core of our brand, the ‘Take the Curvv’ campaign celebrates individuals who choose to carve their own path. We are confident that this one-of-a-kind association will be loved by our customers and his fans alike.”
Kaushal said, “I am thrilled to make my foray into the world of cars with Tata Motors – a homegrown brand that has redefined how India travels. Tata Motors’ unwavering legacy, coupled with its relentless commitment to innovation and disruption, perfectly reflects my own passion, making this partnership a natural choice. The ‘Take the Curvv’ campaign is the perfect launchpad for this association as it embodies the spirit of breaking barriers by following your heart, taking the road less travelled and coming out even stronger. I look forward to collaborating on ground-breaking projects with the Tata Motors family and share our story with the world.”
JSW MG Motor India has reported its wholesales for April 2026, selling 6,018 passenger vehicles (PVs), up 3 percent YoY.
The company said despite the supply chain disruptions due to the West Asia crisis, it witnessed growth across its internal combustion engine (ICE) and new energy vehicle portfolios.
JSW MG Motor India stated that market demand has softened as the crisis dampened consumer sentiment.
Kia India Records Highest-Ever April Sales Of 27,286 Units In 2026
- By MT Bureau
- May 01, 2026
Kia India, one of the leading passenger vehicle manufacturers, has reported its strongest April performance since beginning operations in the country.
The automaker achieved wholesale volumes of 27,286 units, witnessing a 16 percent YoY growth compared to the 23,623 units sold in April 2025.
For CY2026, the company states it has recorded 111,611 unit wholesales YTD, a 13 percent increase over the 99,199 units sold during the same period the previous year.
Kia India also reached a cumulative 1.5 million domestic sales milestone within seven years of operating in the Indian market.
The company attributed the robust performance to the Seltos SUV, which remains the primary volume driver, accounting for over 41 percent of total sales. The Sonet follows with a 36 percent share, whilst the Carens line-up contributes 20 percent.
In April 2026, Seltos and Sonet SUVs surpassed the 10,000-unit mark.
Atul Sood, Senior Vice-President – Sales & Marketing, at Kia India, said, “Our highest-ever April performance builds on the steady growth we have seen over the past several months. This momentum is being led by the new Kia Seltos, with Sonet and Carens along with Clavis continuing to strengthen our presence across key segments through ongoing enhancements. The expansion of our service network further reflects our focus on improving accessibility and delivering seamless ownership experience to customers.”
Mahindra Auto Sells 56,331 SUVs In April 2026
- By MT Bureau
- May 01, 2026
Mumbai-headquartered SUV major Mahindra & Mahindra has announced wholesales of 56,331 units in April 2026, up 8 percent as against 52,330 units sold last year, while exports came at 1,502 units last month.
On the other hand, domestic commercial vehicle wholesales stood at 23,427, which was 7 percent higher YoY. This includes 20,443 LCV in the 2-tonne to 3.5-tonne range, up 7 percent YoY, and 2,984 LCV in the less than 2-tonne category, up 13 percent YoY.
Nalinikanth Gollagunta, CEO, Automotive Division, Mahindra & Mahindra, said, “The year 2027 has begun on a positive note in April by achieving SUV sales of 56,331 units, a growth of 8 percent and total vehicle sales of 94,627 units, a 14 percent growth over the same month last year.”
Hyundai Motor India Reports Record 51,902 Unit Wholesales In April 2026
- By MT Bureau
- May 01, 2026
Hyundai Motor India (HMIL), one of the leading passenger vehicle manufacturers, has announced its highest-ever domestic sales for the month of April, reaching 51,902 units, which marks a 17 percent YoY growth over April 2025.
Last month, the company sold 51,902 units in the domestic market and exported 13,708 units. Interestingly, the popular Hyundai Venue C-SUV achieved its highest-ever monthly domestic sales of 12,420 units in April 2026.
Tarun Garg, MD & CEO, Hyundai Motor India, said, “We have opened the new financial year on a strong note, carrying forward the momentum built in recent months into April 2026. With monthly domestic sales of 51,902 units, Hyundai Motor India has achieved its highest-ever April domestic sales, registering a robust 17 percent YoY growth. The encouraging response to our recent product interventions, including the new Exter, Verna, Ioniq 5 and Creta Summer Edition, Grand i10 NIOS Vibe Edition and Venue Knight Edition – has reinforced the competitiveness of our line-up. The 5‑Star Bharat NCAP rating for Venue and Venue N Line further exemplifies our steadfast commitment to safety, contributing to the model’s highest-ever monthly domestic sales of 12,420 units. As we move ahead, we remain dedicated to delivering future-ready innovation, benchmark safety and a delightful ownership experience for customers across India.”
Comments (0)
ADD COMMENT