Tata Motors, India’s leading automotive manufacturer, has announced its partnership with Bollywood actor Vicky Kaushal for its passenger and electric Vehicle range. The collaboration will kick off this IPL season with a campaign titled ‘Take the Curvv’.

Kaushal takes centre position in a series of 20-second IPL advertisements, capturing the essence of the Curvv with his unorthodox professional decisions and his quest for greatness. The ad demonstrates how the Curvv is more than simply a vehicle; it's a declaration of audacity, confidence and pursuing your passion. It's about accepting the curveballs of life. In addition, Kaushal will contribute significantly to a number of brand projects. Kaushal's collaboration highlights Tata Motors' common dedication to defying expectations as the company pushes the limits of automotive performance, design and technology.

Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd, said, “At Tata Motors, we are constantly pushing boundaries and setting new standards of excellence. As we lead the transformation of the passenger and electric vehicle landscape, we are proud to welcome Vicky Kaushal, whose values align with ours – authenticity and positive disruption. Both Vicky and Tata Motors share an unwavering pride in India. As one of the largest automobile manufacturers in the country, Tata Motors is committed to the ‘Make in India’ initiative, creating world-class vehicles designed and engineered for Indian consumers, just as Vicky Kaushal takes immense pride in representing Indian cinema and culture globally. With innovation at the core of our brand, the ‘Take the Curvv’ campaign celebrates individuals who choose to carve their own path. We are confident that this one-of-a-kind association will be loved by our customers and his fans alike.”

Kaushal said, “I am thrilled to make my foray into the world of cars with Tata Motors – a homegrown brand that has redefined how India travels. Tata Motors’ unwavering legacy, coupled with its relentless commitment to innovation and disruption, perfectly reflects my own passion, making this partnership a natural choice. The ‘Take the Curvv’ campaign is the perfect launchpad for this association as it embodies the spirit of breaking barriers by following your heart, taking the road less travelled and coming out even stronger. I look forward to collaborating on ground-breaking projects with the Tata Motors family and share our story with the world.”

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Tata Motors Passenger Vehicles, one of the leading automakers in the country, has announced its wholesales for July 2026.

The company reported total sales of 63,760 units, up 59 percent YoY, which includes a robust 62,611 units in the domestic market, a growth of 58 percent, as against 39,521 units sold last year.

The exports came at 1,149 units, up 76 percent YoY, albeit a low-year-ago base of 654 units.

In July 2026, Tata Motors Passenger Vehicles sold 15,217 electric vehicles, which was 114 percent higher YoY, as against 7,124 EVs sold last year.

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JSW MG Motor India, one of the leading passenger vehicle manufacturers, has announced that it has achieved its highest-ever monthly wholesale sales for the second consecutive month.

The company reported wholesale figures of 8,158 units last month, which marks a 22 percent YoY growth.

Interestingly, sales of electric vehicles now contribute to more than 80 percent to the company’s total sales.

Anurag Mehrotra, MD, JSW MG Motor India, said, "Our performance in July is a reflection of the growing confidence that customers have placed in our brand. This strong performance, coupled with another month of robust retail sales, demonstrates the strength of our diverse portfolio and our ability to meet evolving customer aspirations. As we build on this momentum, we remain focused on expanding our portfolio, strengthening the customer experience, and introducing innovative ownership solutions such as MG ADAPT, while accelerating the adoption of sustainable mobility in India." 

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Nissan Motor India has announced its wholesale figures for July 2027, selling a total of 9,339 units, up 66.5 percent YoY, as compared to 5,608 units sold last year.  

In the domestic market, the company sold 4,518 units, as compared to 1,420 units sold last year, while exports came at 4,821 units.

With the recent introduction of the Tekton SUV, the Japanese automaker has expanded its product offering to three models with the Magnite and Gravite.

Saurabh Vatsa, Managing Director, Nissan Motor India, said, “The 218 percent YoY growth in domestic wholesales in July is a strong reflection of the momentum Nissan is building in India, and the confidence customers continue to place in our brand. The commencement of customer deliveries for the all-new Nissan Tekton is another significant milestone, further strengthening our SUV portfolio and marking an important step in Nissan’s growth journey.”

“Celebrating 75 years of Nissan SUV excellence, the TEKTON embodies our rich SUV heritage while introducing a premium SUV experience tailored for Indian customers. Design inspired by the legendary Nissan Patrol, the TEKTON combines striking design, benchmark in dynamics, advanced safety technologies and exceptional comfort to deliver a compelling ownership proposition. Backed by the Nissan Care package and a continued focus on enhancing the overall customer experience, we are committed to creating sustainable long-term value for our customers and further strengthening Nissan’s presence across India,” he added.

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Hyundai Motor India, one of the leading passenger vehicle manufacturers, has announced attaining its highest-ever monthly wholesales of 75,360 units in July 2026, up 25.4 percent YoY.

In the domestic market, the company sold 54,210 units, up 23.3 percent YoY, while exports came at 21,150 units its highest-ever in the last 100-months, up 31.4 percent YoY.

Last month, the company’s popular offering, the Hyundai Creta, also saw its highest-ever monthly sales at 18,088 units, while Hyundai i20 saw a similar record performance of 6,738 in CY2026.

Tarun Garg, MD & CEO, Hyundai Motor India, said, “We have kicked off the new quarter on a strong note. Achieving 75,360 total sales (domestic + exports; up 25.4 percent YoY), our highest-ever monthly volume since inception, underscores the immense trust consumers place in brand Hyundai. Furthermore, delivering 21,150 export units (up 31.4 percent YoY), our highest in more than 100 months, reinforces our relentless commitment to Make-in-India, Made-for-the-World.”

Also read: Production & Export Disruption Impact Hyundai Motor India Q1 Profit

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