Tata Motors, India’s leading automotive manufacturer, has announced its partnership with Bollywood actor Vicky Kaushal for its passenger and electric Vehicle range. The collaboration will kick off this IPL season with a campaign titled ‘Take the Curvv’.

Kaushal takes centre position in a series of 20-second IPL advertisements, capturing the essence of the Curvv with his unorthodox professional decisions and his quest for greatness. The ad demonstrates how the Curvv is more than simply a vehicle; it's a declaration of audacity, confidence and pursuing your passion. It's about accepting the curveballs of life. In addition, Kaushal will contribute significantly to a number of brand projects. Kaushal's collaboration highlights Tata Motors' common dedication to defying expectations as the company pushes the limits of automotive performance, design and technology.

Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd, said, “At Tata Motors, we are constantly pushing boundaries and setting new standards of excellence. As we lead the transformation of the passenger and electric vehicle landscape, we are proud to welcome Vicky Kaushal, whose values align with ours – authenticity and positive disruption. Both Vicky and Tata Motors share an unwavering pride in India. As one of the largest automobile manufacturers in the country, Tata Motors is committed to the ‘Make in India’ initiative, creating world-class vehicles designed and engineered for Indian consumers, just as Vicky Kaushal takes immense pride in representing Indian cinema and culture globally. With innovation at the core of our brand, the ‘Take the Curvv’ campaign celebrates individuals who choose to carve their own path. We are confident that this one-of-a-kind association will be loved by our customers and his fans alike.”

Kaushal said, “I am thrilled to make my foray into the world of cars with Tata Motors – a homegrown brand that has redefined how India travels. Tata Motors’ unwavering legacy, coupled with its relentless commitment to innovation and disruption, perfectly reflects my own passion, making this partnership a natural choice. The ‘Take the Curvv’ campaign is the perfect launchpad for this association as it embodies the spirit of breaking barriers by following your heart, taking the road less travelled and coming out even stronger. I look forward to collaborating on ground-breaking projects with the Tata Motors family and share our story with the world.”

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JSW MG Motor India, one of the leading passenger vehicle manufacturers, has announced its wholesales for August.

The company marked a 52 percent growth YoY last month when it sold 6,578 units, as against 4,323 units a year ago.

The OEM attributed the healthy performance to the start of the festive season, which marked the highest deliveries for the automaker this year. The MG Windsor EV and the MG Comet EV saw a 5 percent 21 percent growth over July.

Furthermore, the company has been expanding its dealer network with three new facilities being inaugurated last month. With this the company now has over 543 sales and aftersales touchpoints across 270 cities, which enables to cover 90 percent of India’s geographical footprint.

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BMW India has released the new BMW X5 at prices starting INR 10.03 million (ex-showroom). The cars are produced at the BMW Group Plant in Chennai and come with petrol and diesel engine options.

The ex-showroom prices for the new variants are as follows:

• BMW X5 xDrive30d: INR 10.23 million
• BMW X5 xDrive30d M Sport Pro: 11.5 million
• BMW X5 xDrive40i: INR 10.03 million
• BMW X5 xDrive40i M Sport Pro: INR 11.3 million

The new X5 models include a BMW Widescreen Curved Display, which combines a 12.3-inch information display and a 14.9-inch control display. The cars also feature Comfort Seats with electric adjustments and lumbar support. Standard equipment includes a Harman Kardon Surround Sound System and a 4-zone automatic climate control system.

Both the petrol and diesel engines are equipped with BMW TwinPower Turbo technology. The 3-litre 6-cylinder in-line petrol engine of the X5 xDrive40i produces 381 hp and 520 Nm of torque, accelerating from 0 to 100 kmph in 5.4 seconds. The 3-litre 6-cylinder in-line diesel engine of the X5 xDrive30d produces 286 hp and 650 Nm of torque, with a 0-100 km/h time of 6.1 seconds. Both engines also feature a 48V electrical motor.

The xOffroad package is now available for the X5, providing four driving modes: xSand, xRocks, xGravel and xSnow. The package also includes reinforced underbody protection.

Safety systems on the new X5 include Parking Assistant Professional with Surround View Camera, Reversing Assistant and Drive Recorder. The cars are also equipped with airbags, Dynamic Stability Control (DSC) and an electronic immobiliser.

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Maruti Suzuki True Value (MSTV), India's leading pre-owned car retail network, has attained a new sales milestone of selling over 6 million cars since its launch in 2001, which includes 492,697 vehicles in FY2024–25 alone.

The milestone, the company shared, highlights the channel's sustained growth and its status as a preferred choice for consumers seeking quality pre-owned vehicles.

Partho Banerjee, Senior Executive Officer of Marketing & Sales, Maruti Suzuki India, said, "As we celebrate the 6 million sales milestone, we are deeply grateful to all our valued customers for their trust in True Value cars," he said. "Established over two decades ago, Maruti Suzuki True Value has consistently been a top consideration for a diverse demography of customers as a reliable and safe pre-owned car channel."

Banerjee also noted that MSTV is especially popular with younger buyers, with an average customer age of 31. Eighty-five per cent of True Value customers are first-time car owners. The company's focus on "industry-leading services" is designed to provide customers with "complete peace of mind."

All Maruti Suzuki True Value-certified vehicles undergo a rigorous 376-point quality check and are refurbished with genuine Maruti Suzuki parts. The company stated it verifies each car's service history and documentation before it is offered for sale. To further build customer confidence, certified cars come with a warranty of up to one year and three free services.

At present, the company’s network includes 606 showrooms across 305 cities in India.

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Skoda has released a teaser video offering the first look inside its upcoming Vision O concept car, revealing a new interior design language. The car will be officially unveiled on 8th September in Munich.

The interior showcases the next evolution of the brand’s Modern Solid design philosophy, focusing on a customer-centric and sustainable approach. The design emphasises a spacious layout with clean lines for a harmonious feel.

Oliver Stefani, Head of Skoda Design, said, “The interior design concept of the Vision O showcases our commitment to combining simplicity and sustainability with enhanced comfort. The combination of clean lines and intuitive functionality reflect our efforts to create a harmonious and functional interior. It features materials and design elements that are not only aesthetically an evolution of our Modern Solid design language but also emphasise environmental responsibility.”

The interior features a minimalist, ergonomic design that prioritises practicality and intuitive functionality. It includes unique 3D-printed headrests for a comfortable and airy feel. Following circular economy principles, the materials used throughout the cabin are sustainable, with a focus on plant-based and compostable components to reduce the car’s environmental impact.

The Vision O will be a look at the future of Skoda’s estate segment.

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