Tata Motors, India’s leading automotive manufacturer, has announced its partnership with Bollywood actor Vicky Kaushal for its passenger and electric Vehicle range. The collaboration will kick off this IPL season with a campaign titled ‘Take the Curvv’.

Kaushal takes centre position in a series of 20-second IPL advertisements, capturing the essence of the Curvv with his unorthodox professional decisions and his quest for greatness. The ad demonstrates how the Curvv is more than simply a vehicle; it's a declaration of audacity, confidence and pursuing your passion. It's about accepting the curveballs of life. In addition, Kaushal will contribute significantly to a number of brand projects. Kaushal's collaboration highlights Tata Motors' common dedication to defying expectations as the company pushes the limits of automotive performance, design and technology.

Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd, said, “At Tata Motors, we are constantly pushing boundaries and setting new standards of excellence. As we lead the transformation of the passenger and electric vehicle landscape, we are proud to welcome Vicky Kaushal, whose values align with ours – authenticity and positive disruption. Both Vicky and Tata Motors share an unwavering pride in India. As one of the largest automobile manufacturers in the country, Tata Motors is committed to the ‘Make in India’ initiative, creating world-class vehicles designed and engineered for Indian consumers, just as Vicky Kaushal takes immense pride in representing Indian cinema and culture globally. With innovation at the core of our brand, the ‘Take the Curvv’ campaign celebrates individuals who choose to carve their own path. We are confident that this one-of-a-kind association will be loved by our customers and his fans alike.”

Kaushal said, “I am thrilled to make my foray into the world of cars with Tata Motors – a homegrown brand that has redefined how India travels. Tata Motors’ unwavering legacy, coupled with its relentless commitment to innovation and disruption, perfectly reflects my own passion, making this partnership a natural choice. The ‘Take the Curvv’ campaign is the perfect launchpad for this association as it embodies the spirit of breaking barriers by following your heart, taking the road less travelled and coming out even stronger. I look forward to collaborating on ground-breaking projects with the Tata Motors family and share our story with the world.”

German luxury car brand Mercedes-Benz India has expanded its footprint in the southern market with the inauguration of three new state-of-the-art facilities across Bengaluru and Hyderabad, reinforcing its customer-centric ‘Go to Customer’ strategy.

In Bengaluru, the luxury carmaker opened a sprawling 2S (Sales & Service) facility with a Delivery Bay by long-standing partner Sundaram Motors on International Airport Road. The 47,000 sqft facility, built to Mercedes-Benz’s global MAR20X luxury retail standards, features 10 dedicated service bays, a Premium Aero Hub and a Mercedes Cafe. It also offers fast EV charging and quick repair zones, enhancing convenience and sustainability.

Hyderabad saw the addition of two new 2S facilities. Mahavir Motors inaugurated a 39,000 sqft outlet in a high-net-worth residential area near the city’s growing IT corridor. The facility, equipped with 19 service bays, combines digital interfaces with personalised service zones and eco-friendly features.

Landmark Cars also launched a new 12,000 sqft service centre in Hyderabad with six service bays. The facility offers specialised vehicle servicing, body paint work and Premier Express service for priority customers.

These openings mark a significant investment in customer engagement and service infrastructure in key southern metros, aligning with rising aspirations and demand for luxury vehicles in India.

Santosh Iyer, MD & CEO, Mercedes-Benz India, said, “We are delighted to inaugurate 3 state-of-the-art luxury facilities in Bengaluru and Hyderabad, reaffirming our commitment to delivering the best customer experience and deepening our presence in these key markets. These modern facilities reflect Mercedes-Benz’s vision of offering a world-class luxury retail experience, backed by digital innovation, modern luxury design and personalised customer consultation. We continue to invest in our luxury retail experience, with sharp focus on elevating customer experiences by creating new standards in luxury automotive retail. We are creating desire for the brand not only in emerging markets, but also in key metropolises like Bengaluru and Hyderabad, where Mercedes-Benz has a strong brand presence.”

Czech automaker Skoda Auto India, which completes its silver jubilee in India, has launched its all-new Kodiaq premium SUV at prices starting INR 4.68 million.

Powered by a 2.0 TSI engine, the Kodiaq produces 150kW and 320Nm of torque, which is distributed to both axles through a seven-speed dual-clutch DSG automatic. Based on the MQB37 platform, the Kodiaq SUV is available in the Sportline and Selection L&K in seven-seat configurations. The company shared that the SUV is being assembled in India at the brand’s facility in Chhatrapati Sambhaji Nagar. The Kodiaq comes with a claimed fuel efficiency of 14.86 kmpl by ARAI.

The all-new Skoda Kodiaq grows 59mm longer than its predecessor, now measuring 4,758mm in length, 1,864mm in width and 1,679mm in height, with a wheelbase of 2,791mm. Its ground clearance increases to 155mm when fully laden. It continues to retain its three-row layout yet manages to offer 281 litres of cargo space with all seats upright, 786 litres with the third row folded, and 1,976 litres with both rear rows stowed. Externally, the SUV boasts a bold redesign, featuring LED Beam Crystallinium headlamps with a Welcome Effect and a front grille integrated with a horizontal light strip.

A red strip connecting the tail lamps accentuates its width, and six exterior colour options are available, including Moon White and Velvet Red, with exclusive Bronx Gold for the L&K and Steel Grey for the Sportline.

On the inside, the Kodiaq elevates luxury with two distinct themes: a sporty all-black interior for the Sportline and premium Cognac leather upholstery for the L&K trim. A 32.77-cm infotainment system and Smart Dials with tactile controls streamline access to HVAC, audio and drive modes. Ergonomic upgrades include a steering wheel-mounted gear selector and a rear tablet holder. The Ergo front seats feature advanced pneumatic massage, while an acoustic package and noise-reducing windows ensure a tranquil cabin.

The Kodiaq is equipped with nine airbags, complemented by a sliding panoramic sunroof and a 725W Canton sound system with 13 speakers.

Skoda Auto India is also offering a standard warranty of five-year/125,000km (whichever earlier), along with a 10-year complimentary Road-Side Assistance on offer.

Petr Janeba, Brand Director, Skoda Auto India, said, “In March, we recorded our biggest ever monthly sales in India, driven by the Kylaq launch, and supported by the Kushaq and Slavia. This is one of many new records we aim to set this year. In line with our product offensive strategy, the launch of the all-new Kodiaq showcases the other end of our product spectrum with Škoda’s luxury and technology prowess. The Kodiaq has now grown to be an important legacy name for us like the Octavia and Superb. The Kodiaq offers the ultimate luxury and handling for city roads and also packs in versatile all-terrain capabilities.”

German luxury automotive brand BMW Group India has launched the BMW M Drift Academy, an exclusive performance training platform that brings the thrill of drifting to India like never before.

The two-day event will take place at Raymonds Compound in Thane West, Maharashtra on 26 April 2025.

The BMW M Drift Academy will allow enthusiasts to experience vehicle drifting in a safe environment. The event will feature the BMW M2 and BMW M4 with the course having a mix of theory and hands-on track time. Experienced BMW certified instructors will familiarise participants with the features of BMW M cars and train them on various aspects of the vehicles like controlling a drift, throttle control, maintaining a drift, exiting a drift, half circle drift, exiting a half circle drift with style, full circle drift, maintaining a full circle drift (clockwise and anticlockwise) and transition drifting on a figure 8. 

Vikram Pawah, President and CEO, BMW Group India, said, “The BMW M Drift Academy is first-of-its-kind experience for car enthusiasts in India. Designed to unlock pure driving exhilaration, the academy offers an unforgettable journey packed with mastering various drifting techniques with utmost safety. Conducted under the watchful eyes of BMW certified instructors, each session promises edge-of-the-seat excitement and skill enhancement behind the wheel of BMW M cars. It’s a perfect place where adrenaline meets precision, and every drift is a symphony of skill, speed and sound.”

Volkswagen India has launched the new Tiguan R-Line at INR 4.89 million (ex-showroom), expanding its SUV portfolio for the Indian market.

Based on the MQB EVO platform, the Tiguan R-Line introduces a new chassis generation focused on driving dynamics and on-road performance.

The Tiguan R-Line is powered by a 2.0-litre TSI EVO petrol engine that produces 204 PS and 320 Nm of torque. The engine is paired with a 7-speed DSG transmission and features 4MOTION all-wheel drive. The SUV also includes Dynamic Chassis Control (DCC Pro) and Vehicle Dynamics Manager, which allows wheel-specific braking and damper adjustment.

In terms of safety, the Tiguan R-Line is equipped with 21 Level 2 Advanced Driver Assistance System (ADAS) features. These include adaptive cruise control, lane assist, park assist, and emergency braking, among others. The model carries a 5-star EURO NCAP safety rating and includes 9 airbags, tyre pressure monitoring, hill start assist, hill descent control and disc brakes at both front and rear.

Inside the cabin, the vehicle includes a 26.04 cm digital cockpit and a 38.1 cm infotainment system. A head-up display and multifunction control dial with an integrated TFT display allow for driver interaction with various settings and modes. The voice assistant (IDA) provides access to multiple infotainment features.

Convenience features include wireless charging, Wireless App-Connect and a sound system with eight speakers. The infotainment system integrates navigation data with the digital cockpit display.

Ashish Gupta, Brand Director, Volkswagen India, said, “With the launch of the all-new Tiguan R-Line today, we are entering an exciting phase for Volkswagen in India, a phase that embodies the future of premium mobility from Volkswagen. This iconic SUV along with being bold and dynamic is also modern, fully equipped and highly capable to handle all terrains. Developed with German–engineered DNA, 5-star safety and fun-to-drive dynamics, the all-new Tiguan R-Line is here to thrill.”

The Tiguan R-Line also comes with a support programme called 4EVER Care, which includes a four-year warranty, four-year roadside assistance, and three free services.

Bookings for the Tiguan R-Line are now open across all Volkswagen dealerships in India, as well as through the company's official website. Deliveries are scheduled to begin on 23 April 2025. The SUV will be offered in six colour variants: Persimmon Red Metallic, Cipressino Green Metallic, Nightshade Blue Metallic, Grenadilla Black Metallic, Oryx White Pearl, and Oyster Silver Metallic.