Tata Motors Launches ‘Take the Curvv’ Campaign Featuring Vicky Kaushal

Tata Motors Launches ‘Take the Curvv’ Campaign Featuring Vicky Kaushal

Tata Motors, India’s leading automotive manufacturer, has announced its partnership with Bollywood actor Vicky Kaushal for its passenger and electric Vehicle range. The collaboration will kick off this IPL season with a campaign titled ‘Take the Curvv’.

Kaushal takes centre position in a series of 20-second IPL advertisements, capturing the essence of the Curvv with his unorthodox professional decisions and his quest for greatness. The ad demonstrates how the Curvv is more than simply a vehicle; it's a declaration of audacity, confidence and pursuing your passion. It's about accepting the curveballs of life. In addition, Kaushal will contribute significantly to a number of brand projects. Kaushal's collaboration highlights Tata Motors' common dedication to defying expectations as the company pushes the limits of automotive performance, design and technology.

Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd, said, “At Tata Motors, we are constantly pushing boundaries and setting new standards of excellence. As we lead the transformation of the passenger and electric vehicle landscape, we are proud to welcome Vicky Kaushal, whose values align with ours – authenticity and positive disruption. Both Vicky and Tata Motors share an unwavering pride in India. As one of the largest automobile manufacturers in the country, Tata Motors is committed to the ‘Make in India’ initiative, creating world-class vehicles designed and engineered for Indian consumers, just as Vicky Kaushal takes immense pride in representing Indian cinema and culture globally. With innovation at the core of our brand, the ‘Take the Curvv’ campaign celebrates individuals who choose to carve their own path. We are confident that this one-of-a-kind association will be loved by our customers and his fans alike.”

Kaushal said, “I am thrilled to make my foray into the world of cars with Tata Motors – a homegrown brand that has redefined how India travels. Tata Motors’ unwavering legacy, coupled with its relentless commitment to innovation and disruption, perfectly reflects my own passion, making this partnership a natural choice. The ‘Take the Curvv’ campaign is the perfect launchpad for this association as it embodies the spirit of breaking barriers by following your heart, taking the road less travelled and coming out even stronger. I look forward to collaborating on ground-breaking projects with the Tata Motors family and share our story with the world.”

Skoda Auto India Partners With CSC Grameen eStore To Expand Rural Reach

Skoda - CSC Grameen eStore

Skoda Auto India, one of the leading passenger vehicle manufacturers, has announced a strategic partnership with CSC (Common Services Centre) Grameen eStore to extend its sales network into India's semi-urban and rural markets.

Through this collaboration, Skoda's current portfolio – including the Kylaq, Kushaq and Slavia – will be accessible via the CSC digital-first platform. This move makes Skoda one of the few premium automotive brands to leverage the vast network of local Village Level Entrepreneurs (VLEs) to bridge the accessibility gap in non-metropolitan regions.

The partnership utilises a hybrid model that combines digital discovery with physical fulfilment. Customers in remote areas can explore and initiate inquiries for Skoda vehicles through the Grameen eStore platform. Local entrepreneurs at CSC centres will assist customers with product details and purchase journeys. Once a purchase is initiated via the CSC network, the final delivery and subsequent vehicle servicing will be handled by Skoda Auto India’s existing dealership infrastructure.

Ashish Gupta, Brand Director, Skoda Auto India, said, “At Skoda Auto India, our growth journey is anchored in improving accessibility and building relevance across newer markets. Our partnership with CSC Grameen eStore allows us to bridge access gaps by combining the strength of a trusted local network with our diverse product portfolio that democratises technology for Indian customers. This initiative will bring Skoda Auto closer to customers, enabling them to experience our products and services more conveniently, regardless of their location, creating a more inclusive and accessible mobility ecosystem.”

The CSC Grameen eStore has become a vital channel for automotive manufacturers looking to tap into India's ‘Bharat’ market. For Skoda, this partnership scales its reach significantly without the immediate need for capital-intensive physical showroom expansions in lower-tier cities, while still maintaining the premium service standards provided by its authorized dealers.

Renault India Intros Upgraded 2026 Triber With Segment-First Features

Renault Triber

Renault India has officially launched the updated 2026 Triber, introducing several segment-first comfort and convenience features aimed at strengthening its position in the compact multi-purpose vehicle (MPV) market.

The upgraded model priced between INR 580,875 and INR 800,350 (ex-showroom) focuses on making premium features more accessible across the variant lineup, specifically targeting family buyers who require modularity and enhanced cabin technology.

The 2026 Triber introduces features typically found in higher-segment vehicles to improve the ‘value-driven premium’ experience, which includes Automatic Climate Control in the top-end Emotion variant. New 2nd-row full-fold seats increase the total boot capacity to a segment-best 1,065 litres.  The standard one-touch tumble function remains for easy access to the third row.

It also gets a new dual-tone dashboard featuring a 20.32 cm (8-inch) floating touchscreen with wireless Apple CarPlay and Android Auto.

The 2026 Triber is available in four distinct trims, with upgrades distributed across the mid and top-tier variants:

Variant

Starting Price (Ex-Showroom)

Key Feature Additions

Authentic

INR 580,875

Entry-level value with 21 standard safety features.

Evolution

INR 669,605

Steering-mounted controls, day/night IRVM, rear room lamp.

Techno

INR 739,120

Height-adjustable driver seat, armrest, electric foldable ORVMs, rear defogger.

Emotion

INR 800,350

Automatic AC (Climate Control), dual-tone exterior options (+INR 21,000).

Mechanically, the Renault Triber continues to come with the 1.0-litre petrol engine delivering 72 PS and 96 Nm of torque, mated to either a 5-speed manual or a 5-speed Easy-R AMT (available in the Emotion trim for INR 847,950).

In terms of safety, Renault has standardised 21 features across all variants, including 6 airbags, Electronic Stability Control (ESC), ABS with EBD and a Tyre Pressure Monitoring System (TPMS).

Francisco Hidalgo Marques, Vice-President – Sales & Marketing, Renault India, said, "The Second-Generation Renault Triber has been celebrated as the ultimate family car in the segment, and with this thoughtful upgrade we’ve taken practicality and comfort to the next level. By introducing segment-first features like automatic air conditioning, full-fold second-row seats with best-in-class boot space, and the standard one-touch tumble function for easy third-row access, we are reaffirming our commitment to delivering unmatched value to our customers. We are confident that these enhancements will strengthen Triber’s position as the first choice for families across India."

To boost ownership confidence, the 2026 Triber comes with a 3-year standard warranty, which can be extended up to 7 years with unlimited kilometres under the Renault Secure programme.

Renault Group UK Names Gary Pearson As Head Of Sales For Renault And Dacia

Renault Group UK Names Gary Pearson As Head Of Sales For Renault And Dacia

Renault Group UK has appointed Gary Pearson as Head of Sales for Renault and Dacia. The move strengthens the company’s commercial leadership at a time when both marques are gaining traction in the British market. Pearson brings over 25 years of industry experience, having worked for established global automakers as well as agile challenger brands.

His career began with a 16-year tenure at Audi, where he held senior roles in sales, marketing and network development. He later moved into global and start up environments, including positions at McLaren and INEOS Automotive. Most recently, Pearson held senior commercial posts at Andersen EV and Morgan Motor Company, focusing on growth, brand positioning and commercial performance. His work with retailer networks and international corporate operations has given him a broad perspective on the current automotive landscape.

A key early priority for Pearson will be collaborating with the sales operations team to build momentum and ensure strong internal alignment, supporting further growth for both brands. He joined Renault Group UK on 28 April and will be based at the company’s headquarters in Maple Cross.

Ben Fish, Sales & Network Operations Director, Renault Group UK, said, “Gary understands how to drive performance in complex environments, whether that’s within large OEM structures or newer, more agile businesses. That combination is particularly valuable as we continue to evolve our sales operations and strengthen how we support our retailers. His experience and approach make him a strong fit for the team, and I’m looking forward to seeing the impact he will have across Renault and Dacia’s portfolios.”

Pearson said, “The UK market is at a really interesting point, with rapid change in both customer expectations and the broader shift to electrification. Renault and Dacia are both well positioned, with clear identities and strong product line-ups across their car and LCV ranges that speak directly to those changes. I’m looking forward to working closely with the retailer network and the wider team to build on that momentum and ensure we continue to deliver for customers in a very competitive environment.”

Lexus India Introduces Industry-First 8-Year Or 200,000km Warranty

Lexus - Warranty

Japanese automotive luxury brand Lexus India has announced a standard 8-year/200,000 km warranty for all new vehicles sold from 1 April 2026.

This makes it the first luxury manufacturer in India to offer such extensive coverage. This enhancement significantly upgrades the brand's previous 8-year/160,000 km programme (introduced in 2024), specifically increasing the mileage cap to accommodate high-usage owners.

The initiative is rooted in the Japanese philosophy of Omotenashi – anticipating customer needs – and aims to bolster resale value while providing long-term security.

The updated policy is designed to be comprehensive and ‘guest-centric,’ requiring no additional premium from the buyer.

As per the company, all new Lexus models sold in India starting 1 April 2026 will now get 8 years or 200,000km (whichever comes first) warranty from the date of delivery. The warranty is part of a broader ‘Lexus Life’ ecosystem that includes tailored finance plans, insurance and 24x7 roadside assistance.