Tata Motors Launches ‘Take the Curvv’ Campaign Featuring Vicky Kaushal
- By MT Bureau
- March 21, 2025
Tata Motors, India’s leading automotive manufacturer, has announced its partnership with Bollywood actor Vicky Kaushal for its passenger and electric Vehicle range. The collaboration will kick off this IPL season with a campaign titled ‘Take the Curvv’.
Kaushal takes centre position in a series of 20-second IPL advertisements, capturing the essence of the Curvv with his unorthodox professional decisions and his quest for greatness. The ad demonstrates how the Curvv is more than simply a vehicle; it's a declaration of audacity, confidence and pursuing your passion. It's about accepting the curveballs of life. In addition, Kaushal will contribute significantly to a number of brand projects. Kaushal's collaboration highlights Tata Motors' common dedication to defying expectations as the company pushes the limits of automotive performance, design and technology.
Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd, said, “At Tata Motors, we are constantly pushing boundaries and setting new standards of excellence. As we lead the transformation of the passenger and electric vehicle landscape, we are proud to welcome Vicky Kaushal, whose values align with ours – authenticity and positive disruption. Both Vicky and Tata Motors share an unwavering pride in India. As one of the largest automobile manufacturers in the country, Tata Motors is committed to the ‘Make in India’ initiative, creating world-class vehicles designed and engineered for Indian consumers, just as Vicky Kaushal takes immense pride in representing Indian cinema and culture globally. With innovation at the core of our brand, the ‘Take the Curvv’ campaign celebrates individuals who choose to carve their own path. We are confident that this one-of-a-kind association will be loved by our customers and his fans alike.”
Kaushal said, “I am thrilled to make my foray into the world of cars with Tata Motors – a homegrown brand that has redefined how India travels. Tata Motors’ unwavering legacy, coupled with its relentless commitment to innovation and disruption, perfectly reflects my own passion, making this partnership a natural choice. The ‘Take the Curvv’ campaign is the perfect launchpad for this association as it embodies the spirit of breaking barriers by following your heart, taking the road less travelled and coming out even stronger. I look forward to collaborating on ground-breaking projects with the Tata Motors family and share our story with the world.”
Jeep India Introduces Confidence 7 Ownership Programme For Compass And Meridian
- By MT Bureau
- January 16, 2026
Jeep India has launched Jeep Confidence 7, a long-term ownership and care package for its Compass and Meridian models with prices starting at INR 41,926 and INR 47,024, respectively.
The programme provides coverage for up to seven years, incorporating warranty, maintenance and roadside assistance to manage ownership costs and vehicle value.
The scheme includes an Assured Buyback (ABB) option, offered through authorised dealers, which guarantees a resale value of up to 60 percent of the ex-showroom price, depending on the vehicle's age and mileage. To manage service expenses, the programme offers an Annual Maintenance Contract (AMC) with costs starting from approximately INR 38 per day. According to the company, this can result in savings of up to 33 percent on scheduled service parts and labour.
The package features several service-oriented benefits, including Priority Ownership and an Express Service designed to complete specific tasks within 90 minutes. A Courtesy Edge provision ensures that if general repairs or services exceed two days, customers are provided with a loaner vehicle or taxi support to maintain mobility.
Additional components of the programme include Roadside Assistance (RSA) for the full seven-year duration and a INR 2,000 voucher for Jeep lifestyle merchandise. The extended warranty is transferable to subsequent owners, which is intended to support the vehicle's resale market value.
Kumar Priyesh, Business Head and Director – Automotive Brands, Stellantis India, said, “Jeep Confidence 7 reflects our unwavering promise to our customers—an elevated, dependable ownership experience that stands true to the Jeep brand’s heritage of trust. Customers today seek transparency, long-term value, and effortless service engagement. With Jeep Confidence 7, we are amplifying assurance, convenience, and peace of mind, ensuring that every Jeep customer feels supported throughout their entire journey.”
Maruti Suzuki India Begins Exports Of Victoris SUV
- By MT Bureau
- January 16, 2026
Maruti Suzuki India, the country’s largest passenger vehicle manufacturer, has started exports of its premium made-in-India Victoris SUV.
Launched in September 2025, the Victoris SUV is available in multiple powertrain options, including petrol with strong hybrid, Allgrip Select (4x4) and factory-fitted S-CNG with an underbody tank design. The SUV can be had with a 1.5-litre hybrid powertrain with EV mode and e-CVT transmission, a multi-terrain 4x4 system with four drive modes and a CNG variant with dual ECUs.
To begin with, the company has earmarked over 450 vehicles to ship from Mundra and Pipavav ports for global markets.
Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki India, said, “Maruti Suzuki’s export journey is guided by the vision of Make in India, Make for the World. In calendar year 2025, with exports of over 3.9 lakh vehicles, we emerged as India’s number one passenger vehicle exporter for the fifth year in a row. The year also marked our re-entry into Europe with the start of exports of our first battery electric vehicle, e Vitara.”
He added, “If we look at growth of India’s passenger vehicle exports in the past five years from CY2020 to CY2025, while the rest of industry grew by 1.43 times, Maruti Suzuki exports grew by 4.67 times. The addition of Victoris will further support our export ambitions, and we are hopeful it will be well received in international markets.”
Kia India Expands Syros Range With New HTK(EX) Trim At Prices Starting INR 989,000
- By MT Bureau
- January 16, 2026
Kia India has expanded its Syros SUV range with the addition of the HTK (EX) variant at prices starting INR 989,000 (ex-showroom) for the petrol version, while the diesel model can be had for INR 1.06 million. With this the Kia Syros now has seven variants.
The HTK(EX) is based on the HTK(O) trim and includes LED daytime running lights, headlamps and tail-lamps. It features R16 alloy wheels and an electric sunroof. Technology updates include a 12.3-inch touchscreen infotainment system, electrically adjustable and foldable outside rearview mirrors and a rear parking camera with sensors.
The Syros is built on the K1 platform and holds a 5-star BNCAP safety rating. The HTK(EX) trim includes a safety suite consisting of six airbags, Electronic Stability Control (ESC), Vehicle Stability Management (VSM) and Hill Start Assist. The SUV also features ABS with EBD as part of its standard safety package, which contains over 20 functions.
Atul Sood, Sr. VP and National Head, Sales and Marketing, Kia India, said, “At Kia, customer insights guide every product decision we make. The introduction of the HTK(EX) trim for Syros reflects our constant focus on responding to customer feedback and delivering meaningful value. By expanding the lineup at an attractive price point, we aim to make our SUV more accessible while continuing to offer the features and quality that customers expect from Kia.”
Kia India Introduces New HTE(EX) Trim For Carens Clavis At INR 1.25 Million
- By MT Bureau
- January 15, 2026
Kia India, one of the leading passenger vehicle manufacturers, has announced the addition of the HTE(EX) trim to its Carens Clavis (ICE) range at prices starting INR 1.25 million for the G1.5 petrol, INR 1.34 million for the G1.5 turbo-petrol and INR 1.45 million for the D1.5 diesel model (all ex-showroom). This introduction aims to provide features across various powertrains while maintaining affordability.
The variant is available exclusively in a 7-seater configuration across all internal combustion engine options. Notably, the HTE(EX) trim introduces a sunroof to the G1.5 petrol powertrain of the Carens Clavis for the first time.
Positioned above the HTE(O) trim, the HTE(EX) includes several comfort and convenience updates. These features comprise a skylight electric sunroof, fully automatic temperature control (FATC) and LED daytime running lights (DRLs) with position lamps. Interior updates include LED cabin lamps and an auto up/down function for the driver-side power window. These additions are intended to increase the accessibility of such features to a broader customer base.
Atul Sood, Senior Vice-President – Marketing & Sales, Kia India, said, “The introduction of the HTE (EX) trim for Carens Clavis (ICE) range is a direct outcome of listening closely to our customers and understanding what they value most. By incorporating comfort and convenience features that they have actively want, including the first-ever skylight sunroof in the G1.5 powertrain of Carens Clavis – and offering them across all powertrains, we are making our Carens Clavis lineup an even more compelling choice for families. This move underlines our strong customer-centric approach and our commitment to strengthening Kia’s presence in the highly competitive Indian automotive market.”

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