Tata Motors Launches ‘Take the Curvv’ Campaign Featuring Vicky Kaushal
- By MT Bureau
- March 21, 2025
Tata Motors, India’s leading automotive manufacturer, has announced its partnership with Bollywood actor Vicky Kaushal for its passenger and electric Vehicle range. The collaboration will kick off this IPL season with a campaign titled ‘Take the Curvv’.
Kaushal takes centre position in a series of 20-second IPL advertisements, capturing the essence of the Curvv with his unorthodox professional decisions and his quest for greatness. The ad demonstrates how the Curvv is more than simply a vehicle; it's a declaration of audacity, confidence and pursuing your passion. It's about accepting the curveballs of life. In addition, Kaushal will contribute significantly to a number of brand projects. Kaushal's collaboration highlights Tata Motors' common dedication to defying expectations as the company pushes the limits of automotive performance, design and technology.
Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd, said, “At Tata Motors, we are constantly pushing boundaries and setting new standards of excellence. As we lead the transformation of the passenger and electric vehicle landscape, we are proud to welcome Vicky Kaushal, whose values align with ours – authenticity and positive disruption. Both Vicky and Tata Motors share an unwavering pride in India. As one of the largest automobile manufacturers in the country, Tata Motors is committed to the ‘Make in India’ initiative, creating world-class vehicles designed and engineered for Indian consumers, just as Vicky Kaushal takes immense pride in representing Indian cinema and culture globally. With innovation at the core of our brand, the ‘Take the Curvv’ campaign celebrates individuals who choose to carve their own path. We are confident that this one-of-a-kind association will be loved by our customers and his fans alike.”
Kaushal said, “I am thrilled to make my foray into the world of cars with Tata Motors – a homegrown brand that has redefined how India travels. Tata Motors’ unwavering legacy, coupled with its relentless commitment to innovation and disruption, perfectly reflects my own passion, making this partnership a natural choice. The ‘Take the Curvv’ campaign is the perfect launchpad for this association as it embodies the spirit of breaking barriers by following your heart, taking the road less travelled and coming out even stronger. I look forward to collaborating on ground-breaking projects with the Tata Motors family and share our story with the world.”
Skoda Auto India Introduces Dual-Tone Colours For Slavia Monte Carlo
- By MT Bureau
- July 21, 2026
Czech automaker Skoda Auto India has added two dual-tone colour options, Shimla Green and Steel Grey, to the Slavia Monte Carlo range. The limited edition is restricted to 200 units and will be available in the 1.0 AT and 1.5 DSG variants.
The Monte Carlo version features blacked-out exterior styling elements and a black and red interior theme. Customers can select between a 1.0-litre TSI engine paired with a 6-speed torque converter automatic transmission and a 1.5-litre TSI engine paired with a 7-speed DSG. The 1.5-litre unit includes Active Cylinder Technology and Plasma-Coated Cylinder Liners.
Ashish Gupta, Brand Director, Skoda Auto India, said, “The Slavia Monte Carlo has been well received by customers for its distinctive design, premium appeal, engaging driving dynamics and strong connection to our motorsport heritage. We are further enhancing the individuality and desirability of the Monte Carlo range, offering customers greater choice and exclusivity. The Slavia Monte Carlo continues to embody the perfect blend of style, performance, and modernity. We will continue to strengthen our sedan portfolio, in line with the evolving aspirations of our customers.”
The Monte Carlo trim pays homage to Skoda's involvement in the Rallye Monte Carlo.
Citroen India Launches Basalt X Comfort Edition At INR 875,000
- By MT Bureau
- July 21, 2026
Stellantis-owned French automotive brand Citroen India has announced the launch of the Basalt X Comfort Edition, priced from INR 875,000.
The new edition is introduced as part of the brand's 108th anniversary celebrations and marks the extension of Citroen’s Comfort philosophy to the Basalt lineup.
The Basalt X Comfort Edition features Metropolitan Beige Leatherette Seats as standard and introduces curated Comfort AXS Packs. These packages include equipment such as JBL Audio, dash cameras, a reverse parking camera, a wireless charger and a 10-inch Android touchscreen.
Kumar Priyesh, Business Head & Director – Automotive Brands, Stellantis India, said, "At Citroen, comfort has always been at the heart of everything we do. As we celebrate Citroen's 108th anniversary globally, the introduction of the Basalt X Comfort Edition further reinforces our commitment to bringing comfort-led innovation to Indian customers. Following the encouraging response to the Aircross Comfort Edition, we are extending this philosophy to the Basalt, making premium comfort features more accessible across our portfolio. The Basalt X Comfort Edition combines premium factory-fitted interiors with thoughtfully curated Comfort AXS Packs that enhance convenience, technology and personalisation – delivering greater value and an ownership experience that truly reflects Citroen's Advanced Comfort philosophy."
Hyundai Motor India Expands EV Charging Network To Over 30,000 Points On myHyundai App
- By MT Bureau
- July 20, 2026
Hyundai Motor India (HMIL), one of the leading passenger vehicle manufacturers, has announced that its myHyundai app provides access to over 30,000 EV charging points across India through partnerships with Charge Point Operators (CPOs).
The platform offers charging facilities within an average radius of 25 km across highways and cities. In addition to the partner network, Hyundai Motor India operates 183 DC fast-charging stations across 105 cities, with plans to expand to 600 stations by 2030. The company's charging stations are open to electric vehicles of all brands and offer capacities ranging from 60 kW to 240 kW.
Tarun Garg, MD & CEO, HMIL, said, “With charging infrastructure being a key catalyst for EV adoption in India, Hyundai Motor India is committed to creating an ecosystem that makes electric mobility practical, convenient and accessible to all. Through the integration of over 30,000 charging points on the myHyundai app, we are empowering EV users with one of India's largest charging networks accessible through a single platform. Importantly, the platform is open to EV owners across brands, reinforcing HMIL’s commitment to developing India's broader EV ecosystem. HMIL will more than triple its proprietary DC fast public charging network from 183 stations today to 600 stations by 2030, bringing India's charging infrastructure closer to global benchmarks.”
The myHyundai app provides features for location discovery, navigation, advance booking, and digital payment. Since January 2023, HMIL-owned charging services have supported over 300,000 EV users, delivered more than 5 million kWh of energy, and contributed to saving 3.5 million kg of CO2 emissions.
Hyundai Motor India plans to enter the mass-market electric vehicle segment with the introduction of an e-SUV within the current financial year.
Ferrari Launches Amalfi Spider In India
- By MT Bureau
- July 18, 2026
Italian supercar maker Ferrari has introduced the Amalfi Spider in India through a series of showcase events in Mumbai, New Delhi and Bengaluru.
The vehicle, a 2+ spider powered by a front-mid-mounted twin-turbo V8 engine, is being presented to customers and enthusiasts as part of its regional launch. The first event took place in Mumbai, hosted by official distributor Navnit Motors. Subsequent events in Bengaluru and New Delhi were hosted by Select Cars.
The Amalfi Spider features a soft-top roof that opens in 13.5 seconds and can be operated at speeds of up to 60 kmph. When folded, the roof occupies 220 mm of space, leaving luggage capacity of 255 litres with the roof closed and 172 litres with the roof open. The roof is constructed from five layers of fabric to provide insulation.
The Amalfi Spider is powered by a 640 hp turbocharged V8 engine. The interior layout features a dual-cockpit design, a steering wheel with buttons, a start button and a central display. The 2+ configuration includes rear seats and it is equipped with an integrated wind deflector. The design includes an active spoiler, forged wheels and carbon fibre elements.

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