Tata Motors, India’s leading automotive manufacturer, has announced its partnership with Bollywood actor Vicky Kaushal for its passenger and electric Vehicle range. The collaboration will kick off this IPL season with a campaign titled ‘Take the Curvv’.

Kaushal takes centre position in a series of 20-second IPL advertisements, capturing the essence of the Curvv with his unorthodox professional decisions and his quest for greatness. The ad demonstrates how the Curvv is more than simply a vehicle; it's a declaration of audacity, confidence and pursuing your passion. It's about accepting the curveballs of life. In addition, Kaushal will contribute significantly to a number of brand projects. Kaushal's collaboration highlights Tata Motors' common dedication to defying expectations as the company pushes the limits of automotive performance, design and technology.

Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd, said, “At Tata Motors, we are constantly pushing boundaries and setting new standards of excellence. As we lead the transformation of the passenger and electric vehicle landscape, we are proud to welcome Vicky Kaushal, whose values align with ours – authenticity and positive disruption. Both Vicky and Tata Motors share an unwavering pride in India. As one of the largest automobile manufacturers in the country, Tata Motors is committed to the ‘Make in India’ initiative, creating world-class vehicles designed and engineered for Indian consumers, just as Vicky Kaushal takes immense pride in representing Indian cinema and culture globally. With innovation at the core of our brand, the ‘Take the Curvv’ campaign celebrates individuals who choose to carve their own path. We are confident that this one-of-a-kind association will be loved by our customers and his fans alike.”

Kaushal said, “I am thrilled to make my foray into the world of cars with Tata Motors – a homegrown brand that has redefined how India travels. Tata Motors’ unwavering legacy, coupled with its relentless commitment to innovation and disruption, perfectly reflects my own passion, making this partnership a natural choice. The ‘Take the Curvv’ campaign is the perfect launchpad for this association as it embodies the spirit of breaking barriers by following your heart, taking the road less travelled and coming out even stronger. I look forward to collaborating on ground-breaking projects with the Tata Motors family and share our story with the world.”

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Toyota Kirloskar Motor, one of the leading passenger vehicle manufacturers, has announced the introduction of the Innova Crysta LIMO Edition, a brand offering created for commercial fleet mobility operators. The new model is available exclusively in the GX-SLF grade across 7-seater and 8-seater seating configurations.

The Innova Crysta LIMO is powered by Toyota's 2.4-litre diesel engine paired with a manual transmission, delivering a certified fuel efficiency of up to 15 kmpl. It features captain seats, multi-row air-conditioning, touchscreen infotainment with smartphone connectivity and safety equipment including up to seven airbags, Anti-lock Braking System, Vehicle Stability Control, Hill Start Assist Control and Electronic Brake-force Distribution.

Standard ownership terms include a warranty of three years or 100,000 km, with extension options available up to five years or 220,000 km. Ex-showroom pricing remains unchanged, starting at INR 1.99 million for the seven-seater variant and eight-seater layout.

Sabari Manohar, Executive Vice-President of Sales, Service and Used Car Business at Toyota Kirloskar Motor, said, "For over two decades, the Innova has earned the trust of customers by consistently delivering on reliability, comfort and confidence of ownership making it a preferred mobility across generations. Professional mobility customers have also been an integral part of this journey. With the Innova Crysta LIMO, we are building on this strong legacy with a distinct identity while continuing to deliver the quality and dependability they expect from brand Toyota."

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Hyundai Motor India, one of the leading passenger vehicle manufacturers, has announced the introduction of a Usage-Based Insurance (UBI) program for customers owning vehicles equipped with Bluelink connected-car technology.

The initiative allows eligible vehicle owners to access potential savings on the own-damage portion of their insurance premiums based on recorded driving behaviour.

The program evaluates vehicle usage and driving metrics captured over a three-month period through the Bluelink platform, assessing parameters such as rapid acceleration, rapid deceleration, rapid braking, speed management and engine idling duration.

Drivers with an insurance renewal due within 90 days and a driving score of 70 or above out of 100 may qualify for savings of up to 15 percent on own-damage premiums, subject to the underwriting criteria of participating insurance partners.

Hyundai India Insurance Broking acts as the intermediary facilitating consent-based score sharing between vehicle owners and insurance companies. The initial phase of the program includes Cholamandalam MS General Insurance, Go Digit General Insurance and ICICI Lombard General Insurance as participating partners. Customers can track their driving score and view eligibility directly within the Hyundai Bluelink mobile application.

Tarun Garg, Managing Director and Chief Executive Officer of Hyundai Motor India, said, "Hyundai Motor India’s connected car ecosystem continues to witness strong growth, with over 0.8 million connected cars already on Indian roads, a target of 1 million cumulative connected car sales by 2027 and an ambition to reach 2 million connected car sales by 2030 through its Bluelink platform. Leveraging this expanding connected-car ecosystem, the Usage-Based Insurance (UBI) program extends the value of connected mobility beyond convenience and safety by rewarding responsible driving with personalised insurance benefits. In certain cases, customers may save up to 15 percent (basis insurers underwriting rules) on the own-damage component of their insurance premium, making vehicle ownership safer, smarter and more rewarding."

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Honda Cars India, one of the leading passenger vehicle manufacturers, has announced 'Honda Alpha' as the official name of its upcoming electric SUV, which is scheduled to make its global debut on 2 December 2026.

The model marks the company's first manufactured electric SUV in India, with the country serving as the global production base for the model.

The e-SUV was previously shown as a concept prototype at the Japan Mobility Show 2025 with India to serve as the initial market for the model's rollout. The announcement also marks the debut of Honda's new H mark in the company's official communication in India, reflecting the corporate brand transformation. The revised badge will be applied to the Honda Alpha as its first model in the country.

Toshiyuki Yanagisawa, President and CEO, Honda Cars India, said, "We are delighted to announce Honda Alpha as the official name of our upcoming electric SUV. Honda Alpha represents our ambition to bring advanced electric mobility to our customers in India while delivering the quality, reliability and joy of driving that Honda is known for. With India serving as the global production base for this model in future, it is an important step in Honda’s electrification journey and reflects our strong commitment to the Indian market. We look forward to ushering in a new chapter for Honda in India with this exciting new offering."

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Skoda Auto India has expanded its retail and service footprint to over 350 customer touchpoints across 193 cities, following the inauguration of its 350th outlet in Imphal on 30 October 2026, which marked the brand's entry into Manipur.

The company claims its network has grown by nearly 85 percent over a five-year period, increasing from 191 touchpoints in 2021 to 325 outlets in 2025 and exceeding 350 touchpoints across 29 States and Union Territories by October 2026.

Supported by 79 dealer partners, the current infrastructure comprises 270 sales touchpoints and 203 aftersales touchpoints. Between January 2025 and October 2026, the carmaker added 58 showrooms across 38 new cities and 45 workshops across 34 new cities.

Outlets established during the expansion period generated over 25 percent of the brand's total sales volume between January and October 2026. In 2026 alone, Skoda entered 11 new cities, including Balasore, Baramati, Bathinda, Bikaner, Guna, Imphal, Jorhat, Kaithal, Khammam, Sri Ganganagar and Vasai.

The brand's dealer partner in Bengaluru secured the top position for dealership customer experience in the CarPhD survey, which evaluated 16 cities, 18 automotive brands, and 88,000 customer reviews. Ownership propositions are further supported by Skoda Super Care, providing a four-year standard warranty, roadside assistance, and complimentary service labour, alongside Skoda Express Care for expedited service turnaround times.

Ashish Gupta, Brand Director, Skoda Auto India, said, "Surpassing 350 Customer Touchpoints across 193 cities demonstrates our commitment to bringing Skoda closer to customers across India. Our dealer partners, both existing and new, are central to this journey, and I thank them for sharing our vision of building a stronger Skoda brand in India. As we enter new markets, our priority is clear - to deliver a consistent, enriching customer experience across sales and aftersales. Together with our expanding product portfolio and customer-first initiatives, this growing network will help us strengthen customer trust and deepen our relevance across the country."

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