Tata Motors, India’s leading automotive manufacturer, has announced its partnership with Bollywood actor Vicky Kaushal for its passenger and electric Vehicle range. The collaboration will kick off this IPL season with a campaign titled ‘Take the Curvv’.

Kaushal takes centre position in a series of 20-second IPL advertisements, capturing the essence of the Curvv with his unorthodox professional decisions and his quest for greatness. The ad demonstrates how the Curvv is more than simply a vehicle; it's a declaration of audacity, confidence and pursuing your passion. It's about accepting the curveballs of life. In addition, Kaushal will contribute significantly to a number of brand projects. Kaushal's collaboration highlights Tata Motors' common dedication to defying expectations as the company pushes the limits of automotive performance, design and technology.

Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd, said, “At Tata Motors, we are constantly pushing boundaries and setting new standards of excellence. As we lead the transformation of the passenger and electric vehicle landscape, we are proud to welcome Vicky Kaushal, whose values align with ours – authenticity and positive disruption. Both Vicky and Tata Motors share an unwavering pride in India. As one of the largest automobile manufacturers in the country, Tata Motors is committed to the ‘Make in India’ initiative, creating world-class vehicles designed and engineered for Indian consumers, just as Vicky Kaushal takes immense pride in representing Indian cinema and culture globally. With innovation at the core of our brand, the ‘Take the Curvv’ campaign celebrates individuals who choose to carve their own path. We are confident that this one-of-a-kind association will be loved by our customers and his fans alike.”

Kaushal said, “I am thrilled to make my foray into the world of cars with Tata Motors – a homegrown brand that has redefined how India travels. Tata Motors’ unwavering legacy, coupled with its relentless commitment to innovation and disruption, perfectly reflects my own passion, making this partnership a natural choice. The ‘Take the Curvv’ campaign is the perfect launchpad for this association as it embodies the spirit of breaking barriers by following your heart, taking the road less travelled and coming out even stronger. I look forward to collaborating on ground-breaking projects with the Tata Motors family and share our story with the world.”

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Skoda Auto India has launched a campaign titled ‘Greatest On A Track’, which redefines the acronym G.O.A.T to highlight the performance capabilities of its vehicle range. The initiative aims to showcase the motorsport heritage and engineering focus of the brand.

The campaign began with a record for the ‘Fastest Multi-Car Relay of a Single Manufacturer on a Circuit’. Supervised by the India Book of Records and the Asia Book of Records, a fleet of five Skoda vehicles completed a relay at the Coimbatore Automotive Sports and Technical Training (CoASTT) track in a total time of 12:30:97.

The fleet included the Kylaq, Kushaq, Slavia, Kodiaq and Octavia RS. Each vehicle was driven in a relay format to demonstrate the performance across the portfolio.

Ashish Gupta, Brand Director, Skoda Auto India, said, “Every Skoda is engineered to deliver precision, control, and dynamism at the very edge of performance. For us, motorsport DNA isn’t a halo; it is inherent, and it comes standard across our entire range. This belief anchors our newest campaign, where we redefine ‘Greatest On A Track’ to mean, quite simply, a Skoda on a track. This campaign is a natural extension of our strategy of democratizing performance, ensuring that every Skoda, across segments, offers uncompromising dynamic capability, safety, and confidence that translates seamlessly into the real world. At its core, G.O.A.T celebrates the intangibles that truly define the Skoda driving experience: steering precision, chassis balance, braking assurance, and the deep connection between driver and machine. These are qualities that will never be captured on a spec sheet but are unmistakable the moment you get behind the wheel.”

The campaign draws on the history of Skoda, including its motorsport involvement since 1901 and the introduction of the RS badge in 1975. The brand states that this performance-focused engineering is present across its current Indian lineup, from the Kylaq to the Octavia RS.

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Toyota Kirloskar Motor, one of the leading passenger vehicle manufacturers, has announced that its cumulative sales of self-charging hybrid electric vehicles (SHEVs) in India have surpassed 300,000 units.

The milestone marks a major point in the automaker's ‘multi-pathway’ strategy for cleaner mobility in the Indian automotive market.

The company’s domestic hybrid vehicle portfolio includes the Urban Cruiser Hyryder, Innova HyCross, Camry Hybrid and Vellfire. Toyota Kirloskar Motor attributes the growing consumer acceptance of its hybrid lineup to strong real-world fuel efficiency, lower tailpipe emissions and the convenience of driving an electrified vehicle without relying on external charging infrastructure.

Toyota’s self-charging hybrid architecture integrates an internal combustion petrol engine with an electric motor and a battery pack that automatically charges via regenerative braking and engine power. To assure customers of the long-term dependability of this dual powertrain setup, Toyota provides an eight-year warranty on its hybrid battery packs.

Sabari Manohar, Executive Vice President, Sales-Service-Used Car Business, Toyota Kirloskar Motor, said, “We are immensely proud to achieve the milestone of 3 lakh hybrid vehicle sales in India, reflecting the strong and growing customer trust in Toyota’s Self-charging Hybrid Electric technology. At Toyota, our philosophy of ‘Mass Electrification’ is rooted in offering practical, scalable, and inclusive mobility solutions. Hybrid technology serves as a critical bridge towards a cleaner future, enabling customers to embrace electrification seamlessly without compromising on performance, convenience, or reliability."

Globally, Toyota has sold more than 38 million electrified vehicles over the past three decades. Moving forward under its global vision of ‘Mass Happiness to All,’ Toyota Kirloskar Motor intends to expand its clean-energy offerings in India beyond traditional hybrids to include Plug-in Hybrid Electric Vehicles (PHEVs), Battery Electric Vehicles (BEVs), Fuel Cell Electric Vehicles (FCEVs) and Flex-Fuel Vehicles (FFVs).

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Aston Martin has appointed Andrea Baldi as its new Chief Commercial Officer, a strategic move aimed at reinforcing the brand’s standing in the ultra-luxury performance automotive sector. Baldi will join the Executive Committee of Aston Martin Lagonda Limited, where he will take charge of the company’s global commercial operations.

Bringing over 25 years of automotive industry experience, Baldi previously spent a decade at Ducati followed by 15 years at Lamborghini. During his time at Lamborghini, he held senior international leadership roles spanning Europe, the Asia Pacific region, and the United States. In his new capacity at Aston Martin, Baldi is entrusted with shaping the company’s commercial strategy, strengthening its presence across key markets, and driving long term sustainable growth worldwide.

Adrian Hallmark, CEO, Aston Martin Lagonda, said, “Andrea is a highly accomplished international leader with deep luxury automotive expertise and a proven track record of building demand and driving performance. His perspective and experience will be invaluable as we continue to grow our global presence and deliver sustainable results.”

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A new Ferrari from the One-Off series – a part of the Special Projects programme – was unveiled recently at the Ferrari Racing Days in the Circuit of the Americas. It is called the HC25 and designed by the Ferrari Centro Stile under the direction of Flavio Manzoni. 
A mid-rear internal combustion engine V8 model that has been derived from the F8 Spider, the HC25 is part of the most exclusive segment of the range – a collection of unique cars – that are sketched and then built according to the wishes of a single client, who reaches the pinnacle of personalisation offered by the Prancing Horse. 
The main distinguishing feature of the HC25 lies in its ambition to reinterpret the forms and aesthetic codes of Ferrari’s mid‑rear‑engine spiders with a bold, forward-looking perspective. 
Developed on the F8 Spider platform – the last open‑top Prancing Horse model to feature the non‑hybrid turbo V8 in a mid‑rear position – it stands markedly apart from it. The styling of the HC25 remains voluptuous and sensual, expressing around the wheels the muscularity typical of Ferrari models, almost echoing the aesthetic language of the F80. 
This One-Off supercar can be seen as an ideal bridge, concluding on one hand the story of the iconic mid‑rear‑engine V8 platform and projecting itself into the futuristic path Ferrari has taken with its flagship models on the other hand. The futuristic path includes models like the Ferrari 12Cilindri and F80. 
The forms of such machines are pure and simple. They are defined by vertical flanks bordered by sharp crests, cleanly carved lines and geometric rhythms that harmonise with the natural sensuality created by Ferrari’s signature surface transitions across the car’s volumes. 
The HC25 is characterised by a strong graphic identity: the dual-volume structure creates an interplay in which the front and rear appear as two distinct bodies, joined by a wrapping, highly three‑dimensional central band. This element appears as a functional black ribbon incorporating essential thermal-management components, including air intakes for the radiators and heat extraction for the powertrain – the true heart of the car.
The design of the HC25 is powerful and assertive. The side view gains momentum from the arrow-shaped movement of the band, which runs from the base of the rear wheels towards the front, then curves vertically over the door up to the sculpted handle, before sweeping back and merging into the rear screen. 
This movement is designed to emphasise the rear muscles, almost pushing visually towards the front and shifting the cabin volume dynamically forward. The door handle is not immediately recognisable as such, as it is integrated into a long blade milled from solid aluminium, which stretches like a bridge between the two sides of the bodyshell, themselves separated by the central black ribbon.

The proportions of the HC25 have been refined to minimise the visual impact of the glazing and to lower the perceived shoulder line that shapes the car’s silhouette. The lighting units blend seamlessly into the design. 
At the front, the headlamp has been created specifically for this car, using modules never before featured on any Ferrari, so as to achieve a very slim lens with a central indentation that perfectly mirrors the split design of the rear lights. The DRLs (Daytime Running Lights) here adopt for the first time a vertical arrangement, exploiting the leading edge of the front wings to create a distinctive boomerang shape. 
By contrasting glossy and matt surfaces, an ideal interplay has been created between the car body – finished in matt Moonlight Grey to give solidity and fullness to the forms – and the glossy black band running through it, generating a bold, decisive contrast. 
The yellow accents of the Ferrari logos and the brake callipers are echoed in the cabin, where the same dialogue appears between the sophisticated grey of the technical fabric and the yellow graphics that recall the boomerang shapes seen both on the flanks and in the DRLs. 
The wheels feature a distinctive and daring design: the five‑spoke configuration highlights the diamond-finished outer rim, with a double recessed groove on the outer channel that visually enlarges the wheel itself. The spokes, slender and dynamic, are finished in dark tones to emphasise the diameter. 
 

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