Tata Motors, India’s leading automotive manufacturer, has announced its partnership with Bollywood actor Vicky Kaushal for its passenger and electric Vehicle range. The collaboration will kick off this IPL season with a campaign titled ‘Take the Curvv’.

Kaushal takes centre position in a series of 20-second IPL advertisements, capturing the essence of the Curvv with his unorthodox professional decisions and his quest for greatness. The ad demonstrates how the Curvv is more than simply a vehicle; it's a declaration of audacity, confidence and pursuing your passion. It's about accepting the curveballs of life. In addition, Kaushal will contribute significantly to a number of brand projects. Kaushal's collaboration highlights Tata Motors' common dedication to defying expectations as the company pushes the limits of automotive performance, design and technology.

Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd, said, “At Tata Motors, we are constantly pushing boundaries and setting new standards of excellence. As we lead the transformation of the passenger and electric vehicle landscape, we are proud to welcome Vicky Kaushal, whose values align with ours – authenticity and positive disruption. Both Vicky and Tata Motors share an unwavering pride in India. As one of the largest automobile manufacturers in the country, Tata Motors is committed to the ‘Make in India’ initiative, creating world-class vehicles designed and engineered for Indian consumers, just as Vicky Kaushal takes immense pride in representing Indian cinema and culture globally. With innovation at the core of our brand, the ‘Take the Curvv’ campaign celebrates individuals who choose to carve their own path. We are confident that this one-of-a-kind association will be loved by our customers and his fans alike.”

Kaushal said, “I am thrilled to make my foray into the world of cars with Tata Motors – a homegrown brand that has redefined how India travels. Tata Motors’ unwavering legacy, coupled with its relentless commitment to innovation and disruption, perfectly reflects my own passion, making this partnership a natural choice. The ‘Take the Curvv’ campaign is the perfect launchpad for this association as it embodies the spirit of breaking barriers by following your heart, taking the road less travelled and coming out even stronger. I look forward to collaborating on ground-breaking projects with the Tata Motors family and share our story with the world.”

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Universo Ferrari India has concluded its two-week exhibition at Yashobhoomi in New Delhi, recording more than 22,000 visitors. The event showcased the automaker's heritage, motorsport involvement, engineering and future product strategy to clients, industry partners and students.

The display featured a range of road cars, including the Ferrari F80, 849 Testarossa Spider, 12Cilindri Spider, Amalfi Spider, Daytona SP3, and F50. Motorsport exhibits included the Scuderia Ferrari SF-26 Formula 1 car, the 499P hypercar, the 296 GT3, and the 296 Challenge. The exhibition also featured Ferrari Luce, the brand's first electric car, alongside heritage models such as the 365 GTB4 and the 612 Scaglietti from the 2008 Magic India Discovery tour, while the Ferrari Hypersail made its debut in Asia. During the event, Ferrari conducted seminars for approximately 1,000 students and held a charity auction supporting Bal Raksha Bharat to assist educational programs.

The event was preceded by a drive featuring 25 Ferraris travelling 1,800 kilometres from Mumbai to New Delhi via Vadodara, Udaipur, Jaipur and Agra.

Ferrari also announced Avelon Luxe as its India-based partner for the Ferrari Hypercar and Ferrari Challenge Middle East series. To support its growth in the market, Ferrari plans to expand its retail footprint in India by opening two new dealerships in Chennai and Ahmedabad by the end of 2026.

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Volkswagen is gearing up to launch the New Virtus, a refreshed take on a sedan that has won over discerning buyers since its June 2022 debut. The model earned its standing as the segment's most loved premium sedan through distinctive styling, German engineering credentials, engaging driving dynamics, a premium experience and a strong safety focus. The new version carries those traits forward while introducing a fresh visual identity.

Beyond transportation, the Virtus holds meaning for Volkswagen customers as a symbol of pride, aspiration and individuality, blending premium ownership with driving thrill. Its road presence, performance and German engineering have made it a source of owner satisfaction. The refreshed styling, drawing on triangular geometry, sharpens the sedan's already distinctive look with greater definition and a contemporary edge.

The New Virtus keeps celebrating the joy of driving while remaining faithful to the attributes that built its following. By extending that legacy, Volkswagen aims to preserve what made the sedan a segment favourite while adding a new dimension to its established character.

Nitin Kohli, Brand Director, Volkswagen India, said, “We are excited to introduce the New Virtus to the Indian market. The Virtus has built a strong connect with its discerning set of customers and has clearly established a leading position in its segment as a stylish, sophisticated and performance-oriented sedan offering great driving pleasure. With this facelift, we are building on a much-loved product, bringing a fresh and contemporary character while retaining the qualities that make the Virtus special. We look forward to continuing to bring the joy of driving to our customers with the New Virtus.”

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Renault India has commenced customer deliveries of the Duster Strong Hybrid E-Tech 160, with the initial key handover taking place at its newly inaugurated new'R store in HITEC City, Hyderabad.

The delivery of the first unit was completed by Francisco Hidalgo, Vice President of Sales and Marketing at Renault Group India, to T Krishna Gopal, Chief Executive Officer of Eduzi Academy.

The new'R store in HITEC City covers 7,000 square feet with space to display eight vehicles, making it Renault’s largest showroom facility in Hyderabad and its 30th upgraded new'R store nationwide.

The facility is operated in partnership with the VVC Group, which manages three Renault showrooms and two service workshops in the region.

Renault India plans to transition all 73 of its showrooms across 24 major Indian cities to the new'R format by July 2027, with 30 locations converted to date. The Duster Strong Hybrid E-Tech 160 was launched in India on 17 October 2026, at a starting price of ₹16.99 lakh (ex-showroom).

Francisco Hidalgo, Vice-President of Sales and Marketing, Renault Group India, said, "During our planning phase, we set ourselves an ambitious target: to bring the Duster Hybrid to customers in less than a year, in time for the festive season. We are proud to have delivered on that promise, and we begin handing over the Duster Strong Hybrid E-Tech 160 to our customers around Diwali. The strong response since launch reflects growing acceptance of hybrid technology in India. Our commitment, however, goes beyond the product. Hyderabad is an important market for us, and with the new'R store we are building a best-in-class buying and ownership journey, so that every customer enjoys the same standard of experience at the showroom and in service as they do behind the wheel."

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Maruti Suzuki India has signed a Memorandum of Agreement (MoA) with the Transport Department, Government of Telangana, to set up 12 Automated Driving Test Tracks across six locations under its corporate social responsibility initiative. The tracks will be established at Ibrahimpatnam, Karimnagar, Kondapur, Medchal, Nagole and Uppal.

The facilities will evaluate applicants for two-wheeler, light motor vehicle and heavy motor vehicle driving licences, with heavy motor vehicle testing available at the Nagole and Karimnagar locations.

The tracks will feature high-definition cameras, RFID sensors, analytics software and an integrated IT system to automate testing in accordance with Central Motor Vehicle Rules.

With this agreement, Maruti Suzuki India's operational network of automated test tracks expands to 98 locations across nine states and two union territories. The company has also established eight Institutes of Driving and Traffic Research and 19 Road Safety Knowledge Centres in collaboration with state governments, evaluating over 5.5 million individuals.

K Ilambarithi, Transport Commissioner for the Government, Telangana, said, "Road safety remains a key priority for Telangana. Through technology, stronger enforcement, and improved driver testing, we are working to build safer roads. We welcome car market leader Maruti Suzuki’s partnership in establishing 12 Automated Driving Test Tracks across 6 locations in the state. These tracks will make driving tests more transparent and efficient, while ensuring that only competent and qualified applicants are awarded driving licenses."

Rahul Bharti, Senior Executive Officer of Corporate Affairs at Maruti Suzuki India, said, "Driver skill is key to ensuring road safety. ADTTs bring fairness and transparency, to the licensing process by eliminating human bias. ADTTs will ensure rigorous driver evaluation and promote disciplined driving practices, vital to enhance road safety. Our partnership with the Government of Telangana to deploy Automated Driving Test Tracks is an important step in this direction. We are pleased to contribute to Telangana’s road-safety journey and look forward to deepening this collaboration in the future."

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