Tata Motors, India’s leading automotive manufacturer, has announced its partnership with Bollywood actor Vicky Kaushal for its passenger and electric Vehicle range. The collaboration will kick off this IPL season with a campaign titled ‘Take the Curvv’.

Kaushal takes centre position in a series of 20-second IPL advertisements, capturing the essence of the Curvv with his unorthodox professional decisions and his quest for greatness. The ad demonstrates how the Curvv is more than simply a vehicle; it's a declaration of audacity, confidence and pursuing your passion. It's about accepting the curveballs of life. In addition, Kaushal will contribute significantly to a number of brand projects. Kaushal's collaboration highlights Tata Motors' common dedication to defying expectations as the company pushes the limits of automotive performance, design and technology.

Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd, said, “At Tata Motors, we are constantly pushing boundaries and setting new standards of excellence. As we lead the transformation of the passenger and electric vehicle landscape, we are proud to welcome Vicky Kaushal, whose values align with ours – authenticity and positive disruption. Both Vicky and Tata Motors share an unwavering pride in India. As one of the largest automobile manufacturers in the country, Tata Motors is committed to the ‘Make in India’ initiative, creating world-class vehicles designed and engineered for Indian consumers, just as Vicky Kaushal takes immense pride in representing Indian cinema and culture globally. With innovation at the core of our brand, the ‘Take the Curvv’ campaign celebrates individuals who choose to carve their own path. We are confident that this one-of-a-kind association will be loved by our customers and his fans alike.”

Kaushal said, “I am thrilled to make my foray into the world of cars with Tata Motors – a homegrown brand that has redefined how India travels. Tata Motors’ unwavering legacy, coupled with its relentless commitment to innovation and disruption, perfectly reflects my own passion, making this partnership a natural choice. The ‘Take the Curvv’ campaign is the perfect launchpad for this association as it embodies the spirit of breaking barriers by following your heart, taking the road less travelled and coming out even stronger. I look forward to collaborating on ground-breaking projects with the Tata Motors family and share our story with the world.”

Comments (0)

ADD COMMENT

Link Copied!

Stellantis-owned Citroen India has introduced the Aircross Comfort Edition, a limited-run series starting at INR 909,000 (ex-showroom). The launch coincides with the brand’s 108th-anniversary celebrations and aims to provide premium features and comfort-oriented upgrades across all trim levels.

A standout inclusion in this edition is the standardisation of premium leatherette interiors across all Comfort Edition trims, a move the company describes as a segment-first. Other ergonomic improvements include adjustable headrests for both front and rear seats, as well as refined interior finishes with soft-touch materials.

Citroen has introduced a structured accessory pack strategy to allow customers to personalise their vehicles.

YOU Pack (INR 36,600): Includes soft-touch IP, fog lamps, a 10-inch infotainment system with wireless Apple CarPlay and Android Auto, a reverse camera with guidelines and door cladding with chrome inserts.

PLUS Pack (INR 8,460): Adds a reverse camera with guidelines, a wireless charger, and door cladding with chrome inserts.

MAX Pack (INR 40,000): Focuses on technology and audio, featuring a JBL speaker system with an amplifier and an advanced front, cabin and rear dashcam with predictive safety alerts (e.g., front collision, lane change and pedestrian detection).

Kumar Priyesh, Business Head & Director – Automotive Brands, Stellantis India, said, “At Citroen, comfort is at the heart of our product philosophy. We have been closely listening to our customers, who are increasingly seeking more features, enhanced comfort, and a premium in-cabin experience at value-driven price points. The Aircross Comfort Edition is a direct response to this evolving demand.”

Comments (0)

ADD COMMENT

Link Copied!

Czech automaker Skoda Auto India has announced that its new Kodiaq RS SUV has sold out within six minutes of its release. The limited run of 50 units was offered as part of the brand’s ‘Surrender’ campaign, marking 125 years of Skoda in motorsport and the 51st anniversary of the RS badge.

This achievement follows the performance of the Octavia RS, which sold out in 20 minutes in 2025.

Ashish Gupta, Brand Director, Skoda Auto India, said: “The RS has stood as a global icon for over half a century, with a passionate following in India for more than two decades. With the ‘Surrender’ campaign, we brought to customers a unique combination of performance and versatility in the Kodiaq RS. We are delighted—though not surprised – to see customers truly ‘surrender’ to its motorsport heritage, 4x4 capability, 7-seat luxury, and its standing as the quickest Skoda in India.”

The Skoda Kodiaq RS is powered by a 2.0 TSI engine producing 195 kW (265 PS) and 400 Nm of torque. It features a 7-speed DSG transmission with all-wheel drive, it can accelerate from zero to 100 kmph in a claimed 6.3 seconds and a top speed of 231 kmph. The vehicles is equipped with a dynamic sound boost, progressive steering and Dynamic Chassis Control Plus (DCC Plus).

The exterior features black accents on the grille, ORVMs, window trims, roof rails and D-pillars. The interior includes black leather upholstery with red stitching. The model is available in four colours: Moon White, Magic Black, Velvet Red and Steel Grey.

Comments (0)

ADD COMMENT

Link Copied!

Hyundai Motor India Limited (HMIL) has launched the nationwide ‘Hyundai Smart Care Clinic’, a service initiative designed to deliver comprehensive vehicle health assessments and special benefits to its customers. This programme underscores the company’s dedication to service excellence, drawing upon its three-decade legacy in the country and its foundational principles of trust, progress and pride.

Scheduled to run from 24 June to 8 July 2026, the clinic will be available at all Hyundai service centres. The offering includes a complimentary 30-point check-up for critical systems like brakes and suspension, alongside significant savings on extended warranty, mechanical labour, parts, car care, roadside assistance and Bluelink subscriptions, with discounts reaching up to 30 percent.

Timed ahead of the anticipated monsoon season, the initiative aims to ensure vehicles are prepared for wet conditions. By promoting timely maintenance and essential repairs, the programme is positioned to enhance vehicle longevity, safety and the overall driving experience for Hyundai owners.

Nilesh Shah, National Service Head, Hyundai Motor India Limited, said, “As Hyundai celebrates 30 years of its journey in India, we remain committed to placing our customers at the heart of everything we do. The Hyundai Smart Care Clinic reflects our customer-first philosophy, offering proactive vehicle care and a holistic service experience. Through this initiative, we aim to strengthen customer trust by ensuring their vehicles remain in optimal condition while delivering enhanced convenience, transparency and a truly rewarding ownership journey.”

Comments (0)

ADD COMMENT

Link Copied!

Renault India, one of the leading passenger vehicle manufacturers, has initiated exports of the new Duster SUV, with an initial shipment of 750 vehicles departing from Chennai to South Africa.

This development follows Renault Group's strategy to position India as a hub for manufacturing, engineering, and exports. The company has set an objective to reach EUR 2 billion in annual exports from India by 2030.

Stephane Deblaise, CEO, Renault Group India, said, "The start of exports of the all-new Duster is an important moment for Renault India and a strong validation of the quality, capabilities, and competitiveness of our operations in Chennai. It reflects the progress we have made in building India into an integral part of Renault’s global industrial footprint.”

"India possesses all the fundamentals required to emerge as a leading automotive export hub: world-class manufacturing capabilities, engineering talent, scale, and a rapidly evolving logistics ecosystem. As Renault continues to expand its international footprint, India will play an increasingly strategic role in our future plans. We remain committed to contributing to the country’s manufacturing ambitions and are working towards our objective of generating EUR 2 billion in annual exports from India by 2030,” he added.

The new Duster is the first vehicle in India built on the Renault Group Modular Platform (RGMP), which supports multiple powertrain technologies. All variants have achieved a 5-star Bharat NCAP safety rating.

Comments (0)

ADD COMMENT

Link Copied!