Tata Motors Launches ‘Take the Curvv’ Campaign Featuring Vicky Kaushal
- By MT Bureau
- March 21, 2025
Tata Motors, India’s leading automotive manufacturer, has announced its partnership with Bollywood actor Vicky Kaushal for its passenger and electric Vehicle range. The collaboration will kick off this IPL season with a campaign titled ‘Take the Curvv’.
Kaushal takes centre position in a series of 20-second IPL advertisements, capturing the essence of the Curvv with his unorthodox professional decisions and his quest for greatness. The ad demonstrates how the Curvv is more than simply a vehicle; it's a declaration of audacity, confidence and pursuing your passion. It's about accepting the curveballs of life. In addition, Kaushal will contribute significantly to a number of brand projects. Kaushal's collaboration highlights Tata Motors' common dedication to defying expectations as the company pushes the limits of automotive performance, design and technology.
Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd, said, “At Tata Motors, we are constantly pushing boundaries and setting new standards of excellence. As we lead the transformation of the passenger and electric vehicle landscape, we are proud to welcome Vicky Kaushal, whose values align with ours – authenticity and positive disruption. Both Vicky and Tata Motors share an unwavering pride in India. As one of the largest automobile manufacturers in the country, Tata Motors is committed to the ‘Make in India’ initiative, creating world-class vehicles designed and engineered for Indian consumers, just as Vicky Kaushal takes immense pride in representing Indian cinema and culture globally. With innovation at the core of our brand, the ‘Take the Curvv’ campaign celebrates individuals who choose to carve their own path. We are confident that this one-of-a-kind association will be loved by our customers and his fans alike.”
Kaushal said, “I am thrilled to make my foray into the world of cars with Tata Motors – a homegrown brand that has redefined how India travels. Tata Motors’ unwavering legacy, coupled with its relentless commitment to innovation and disruption, perfectly reflects my own passion, making this partnership a natural choice. The ‘Take the Curvv’ campaign is the perfect launchpad for this association as it embodies the spirit of breaking barriers by following your heart, taking the road less travelled and coming out even stronger. I look forward to collaborating on ground-breaking projects with the Tata Motors family and share our story with the world.”
Stellantis-owned French auto brand Citroen India and Milo Drive have signed an MoU to deploy 500 units of the Citroen e-C3 electric car.
Milo Drive operates ‘Fleet OS’, a platform that supports driver entrepreneurs and local fleet operators in managing cars across ride-hailing, travel and corporate mobility platforms.
The collaboration combines Citroen’s engineering with Milo Drive’s technology, which includes demand routing, utilisation analytics and driver performance tech. This is designed to create a scalable ecosystem.
Shishir Mishra, Business Head & Director - Strategic Partnerships & Institutional Business, Stellantis India, said, “Scaling electric mobility in India requires strong, future-ready partnerships, and our collaboration with Milo Drive reflects exactly that. The Citroen e-C3 offers the ideal balance of range, comfort and operating efficiency making it a proven performer for shared mobility. Together, we are enabling EV access at scale and contributing meaningfully to India’s transition toward a low-carbon mobility ecosystem.”
Monil Jayeshkumar Khatri, Co-Founder, Milo Drive, said, “With Citroen, we’re blending affordability with intelligence. Their support extends beyond vehicles to real-time battery insights and performance data; helping us further enable hundreds of entrepreneurs to build and run their own mobility businesses through Milo Drive’s tech platform. This collaboration is a significant milestone in our journey to electrify India’s urban mobility landscapes.”
Spinny Expands North India Footprint with New Car Parks
- By MT Bureau
- November 20, 2025
Spinny, a used car retail platform, has opened new car parks in Sonipat, Karnal and Ambala, increasing its presence in North India. The expansion gives customers in these cities and surrounding regions access to the company’s collection of inspected used cars.
The new car parks are located along the GT Road corridor, improving regional accessibility for customers across the North region.
The new parks function as single destinations where customers can explore, test drive, buy, or sell cars. The expansion aims to serve growing demand for pre-owned vehicles along this corridor, complementing Spinny’s customer base in Delhi NCR and Chandigarh.
Hanish Yadav, Senior Vice-President, Spinny, said, “With our new parks in Sonipat, Karnal and Amabala, we’re excited to bring Spinny’s trusted car experience closer to our customers. These parks not only expand our reach but also make it easier for customers to explore our 200-point inspected cars in person. At Spinny, we’re committed to making every step of buying or selling a car transparent, comfortable, and filled with joy.”
Toyota Kirloskar Motor Launches Winter Carnival Service Campaign In North India
- By MT Bureau
- November 20, 2025
Toyota Kirloskar Motor, one of the leading passenger vehicle manufacturers, has launched its ‘Winter Carnival – Service Campaign’ across all authorised Toyota dealerships in Northern India. The campaign runs from November to December 2025.
The initiative aims to enhance customer satisfaction by offering value on services, treatments and genuine accessories during the winter period.
Under the service campaign, the automaker is providing a complimentary 20-point vehicle safety and health check-up, which includes inspection of tyres, batteries, rubber components, lights and fog lamps to ensure performance during winter. Special value packages and offers on essential service parts replacement. Deals on accessories and gifts with the purchase of TGLOSS treatments to keep customer vehicles looking new.
The campaign covers the NCR (National Capital Region), Uttar Pradesh, Uttarakhand, Rajasthan, Haryana, Punjab, Jammu & Kashmir and Himachal Pradesh.
Sabari Manohar, Vice-President & Chief Representative – North Region, Toyota Kirloskar Motor, said, “With our Customer-First philosophy, we remain committed to delivering best-in-class service experiences to our valued customers. Drawing from customer insights, we have curated the Awesome Winter Carnival Campaign, featuring customized service value packages designed to keep our customers’ vehicles winter-ready. We are confident that this initiative will further enhance ownership satisfaction and strengthen the joy of driving a Toyota vehicle.”
Maruti Suzuki India Opens 1,500th Parts & Accessories Distributorship In Mumbai
- By MT Bureau
- November 20, 2025
Maruti Suzuki India, the country’s largest passenger vehicle manufacturer, has inaugurated its 1,500th Parts and Accessories distributor touchpoint in Mumbai, Maharashtra.
The new facility was inaugurated by S D Chhabra, Executive Officer, Maruti Suzuki India and Kohsuke Hattori, Executive Vice-President - Parts, Accessories and Logistics, Maruti Suzuki India.
Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki India, said, “Nothing gives customers greater peace of mind than the confidence that they can easily access company-tested and certified parts and accessories nearby. These genuine parts and accessories help maintain performance, safety, and longevity of the vehicle, one of the key reasons why customers continue to choose Maruti Suzuki. To further strengthen this trust, we are expanding our parts and accessories distribution network beyond our already widespread sales and service footprint.”
The automaker’s genuine parts and accessories network plays an important role in the company’s customer-focused ecosystem, complementing its extensive sales and service footprint across India.
It’s network is operated by authorised distributors, comprising warehouses and retail outlets, which are strategically located to provide easy access to genuine, high-quality parts and accessories across the Maruti Suzuki vehicle range.
These touchpoints primarily cater to smaller independent workshops and mechanics.
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