Tata Motors, India’s leading automotive manufacturer, has announced its partnership with Bollywood actor Vicky Kaushal for its passenger and electric Vehicle range. The collaboration will kick off this IPL season with a campaign titled ‘Take the Curvv’.

Kaushal takes centre position in a series of 20-second IPL advertisements, capturing the essence of the Curvv with his unorthodox professional decisions and his quest for greatness. The ad demonstrates how the Curvv is more than simply a vehicle; it's a declaration of audacity, confidence and pursuing your passion. It's about accepting the curveballs of life. In addition, Kaushal will contribute significantly to a number of brand projects. Kaushal's collaboration highlights Tata Motors' common dedication to defying expectations as the company pushes the limits of automotive performance, design and technology.

Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd, said, “At Tata Motors, we are constantly pushing boundaries and setting new standards of excellence. As we lead the transformation of the passenger and electric vehicle landscape, we are proud to welcome Vicky Kaushal, whose values align with ours – authenticity and positive disruption. Both Vicky and Tata Motors share an unwavering pride in India. As one of the largest automobile manufacturers in the country, Tata Motors is committed to the ‘Make in India’ initiative, creating world-class vehicles designed and engineered for Indian consumers, just as Vicky Kaushal takes immense pride in representing Indian cinema and culture globally. With innovation at the core of our brand, the ‘Take the Curvv’ campaign celebrates individuals who choose to carve their own path. We are confident that this one-of-a-kind association will be loved by our customers and his fans alike.”

Kaushal said, “I am thrilled to make my foray into the world of cars with Tata Motors – a homegrown brand that has redefined how India travels. Tata Motors’ unwavering legacy, coupled with its relentless commitment to innovation and disruption, perfectly reflects my own passion, making this partnership a natural choice. The ‘Take the Curvv’ campaign is the perfect launchpad for this association as it embodies the spirit of breaking barriers by following your heart, taking the road less travelled and coming out even stronger. I look forward to collaborating on ground-breaking projects with the Tata Motors family and share our story with the world.”

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Maruti Suzuki India, the country’s largest passenger vehicle manufacturer, has signed a Memorandum of Understanding (MoU) with Kerala Grameena Bank to establish a vehicle financing partnership.

The agreement is designed to provide retail finance for new cars, pre-owned vehicles and commercial models. This collaboration aims to offer credit options to a wider customer base across Kerala, specifically targeting rural and semi-urban demographics.

The partnership integrates Maruti Suzuki’s dealership network with the bank's regional presence to provide finance solutions across the manufacturer's entire model range. The agreement seeks to assist first-time buyers and entrepreneurs by offering loan products for personal and commercial mobility.

Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India, said, “Our tie-up with Kerala Grameena Bank is an alliance which underscores our dedication to making car ownership simpler and more affordable for Indian customers. The Kerala market has a strong affection towards Maruti Suzuki vehicles and this strategic partnership will provide our customers with competitive, customer friendly financing options that improve the overall car buying experience. We stay committed to always delivering a wider range of customised finance solutions with a seamless customer journey.”

Vimala Vijaybhaskar, Chairperson, Kerala Grameena Bank, said, “We are pleased to partner with Maruti Suzuki India Limited to expand our retail car financing network across Kerala. By combining Maruti Suzuki’s strong dealership network with Kerala Grameena Bank’s deep grassroots presence, we will offer convenient, affordable, and digitally enabled car loan solutions to customers, especially in rural and semi-urban areas. This collaboration will help us reach first-time car buyers and small entrepreneurs, improve access to personal mobility, and support economic activity across the state, while reaffirming our commitment to inclusive and customer-centric banking.”

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Hyundai Motor India (HMIL), one of the leading passenger vehicle manufacturers, has launched its dedicated commercial mobility range – the Prime HB (hatchback) and Prime SD (sedan).

These models, the company said, are designed for fleet operators and taxi entrepreneurs, focusing on maintenance costs and fuel efficiency. Bookings have opened at Hyundai dealerships across India for a fee of INR 5,000.

The Prime range is powered by a 1.2L Kappa 4-cylinder engine available in petrol and CNG variants. The Prime SD delivers a claimed fuel efficiency of 28.40 km/kg, while the Prime HB achieves 27.32 km/kg. To comply with commercial regulations, the vehicles include a factory-fitted speed limiting function set to 80 kmph. Safety features provided as standard include six airbags, three-point seatbelts and rear parking sensors.

Interior specifications for the range include rear AC vents, steering wheel mounted audio controls and power windows. Hyundai Motor India is also offering an optional 9-inch infotainment system with a rear camera and a vehicle location tracking device equipped with four panic buttons. The Prime HB is priced from INR 599,900 and the Prime SD starts at INR 689,900.

Tarun Garg, Managing Director & CEO designate, Hyundai Motor India, said, “With the introduction of Prime HB and Prime SD, HMIL is proud to enter the commercial mobility space with products that are engineered for trust, reliability and good earning potential. Fleet operators and taxi drivers look for vehicles that deliver maximum uptime, predictable maintenance and low operating costs, and the Hyundai Prime range has been developed precisely with these priorities in mind. Backed by Hyundai’s extensive service network, attractive warranty, maintenance packages, low cost of ownership and flexible finance solutions, Prime HB and Prime SD will enable our commercial customers to enhance earnings while offering safe and comfortable mobility to passengers. This marks an important step in extending Hyundai’s promise of hassle-free ownership to the commercial segment as well.”

To support commercial ownership, Hyundai has introduced an extended warranty covering the fourth and fifth years or 180,000 km. The company estimates maintenance costs at INR 0.47 per kilometre. Finance options are available with repayment tenures extending up to 72 months to assist fleet expansion and first-time buyers.

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JSW MG Motor India, one of the leading passenger vehicle manufacturers, has launched an initiative extending its assured buy-back programme for electric vehicles (EVs) from three years to up to five years. This makes JSW MG Motor India to becomethe first OEM in the country to offer a guaranteed resale value for this duration in the mass EV segment.

The programme operates independently of any finance or loan schemes, allowing owners to choose a tenure of three, four, or five years. Under the existing three-year plan, the company guarantees a 60 percent buy-back value. For the first time in India, commercial MG ZS EV owners are also eligible for resale benefits on vehicles up to three years old or with an annual mileage of up to 60,000 km.

The MG Value Promise Program is facilitated by Lockton India Insurance Broking and Advisory in partnership with Zuno General Insurance. The initiative is designed to reduce depreciation risk and provide financial predictability for customers. At the end of the selected term, owners have the option to retain, return, or exchange their vehicle for a newer model.

Anurag Mehrotra, Managing Director, JSW MG Motor India, said, “As a customer-centric brand, MG has always introduced initiatives like B-a-a-S (Battery-as-a-service), lifetime warranty on EV batteries that make EV ownership a delightful mobility experience. Resale value has been a key consideration for many customers who are considering buying an EV. With our industry-first MG Value Promise Program (Assured Buyback), facilitated by Lockton India Insurance Broking and Advisory Ltd in partnership with Zuno General Insurance, we want to give MG EV owners complete peace of mind as we now offer a Assured resale value where a customer has option to choose the tenure from 3 to 5 years. We believe this initiative will play a key role in expanding India’s EV market by eliminating a major concern for buyers and building stronger trust in electric mobility.”

Shanai Ghosh, MD & CEO, Zuno General Insurance, said, “As a digital insurer, this partnership strengthens our vision of building a strong, future-ready EV insurance portfolio. Electric mobility is reshaping how India moves, and we’re excited to support that shift with solutions that stay true to Zuno’s promise of easy, friendly, and transparent. Our collaboration with JSW MG Motor India reinforces our commitment to making EV ownership simpler and more secure for customers.”

Dr Sandeep Dadia, CEO & Country Head, Lockton India, said, “As EV adoption accelerates, customers increasingly seek clarity and confidence around long-term ownership. MG EVs are known for its true-to-range offerings with highest resale value and through our participation in MG’s extended Assured Buy Back Program, we’ve focused on shaping a solution that provides predictable value in a simple and transparent way. Initiatives like this empower customers to plan their EV journey with greater certainty and strengthen overall trust in India’s rapidly evolving electric mobility ecosystem."

The expansion of buy-back solutions aims to address consumer concerns regarding the residual value of battery-powered vehicles. By providing a fixed exit price, the company intends to lower adoption barriers and support the transition to electric mobility as infrastructure and technology continue to evolve.

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Auto Hangar, a Mercedes-Benz India retail partner, has expanded its network in Mumbai with the opening of a showroom in Kandivali and a service centre in Charkop. The expansion targets the western corridor of the city, including Borivali, Malad and Andheri.

The Kandivali showroom follows the Mercedes-Benz ‘MAR 2020’ global retail design framework. The facility integrates digital tools with physical displays to facilitate vehicle customisation.

Key features of the showroom include:

• Digital Car Configurator: Allows customers to select paint finishes, alloy designs, and interior trims virtually.
• Model Range: On-site display of vehicles including the GLC, A-Class Limousine, and the Mercedes-Maybach S-Class.
• Finance Integration: Access to STAR Agility+ programmes for vehicle financing.

The Charkop facility provides maintenance and repair services using Mercedes-Benz diagnostic systems. The centre is designed to meet the manufacturer's ‘Ambition 2039’ sustainability targets.

The service centre includes:

• Quick-Service Bays: Staffed by certified technicians for routine maintenance and electronic calibrations.
• Logistics: Pick-up and drop-off services for residents in the surrounding suburbs.
• Environmental Systems: Integration of solar-powered systems, waste segregation, and water recycling technologies.

“This expansion is about more than new locations, it’s about redefining the Mercedes-Benz experience for Mumbai’s west. With state-of-the-art infrastructure, sustainable practices and a customer-first approach, we are ready to serve a new generation of luxury car buyers,” said the company in a statement.

The company maintains an existing network across Mumbai, with locations in Hughes Road, Prabhadevi, Lokhandwala Circle, Lower Parel and Sakivihar.

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