Tata Motors Launches ‘Take the Curvv’ Campaign Featuring Vicky Kaushal
- By MT Bureau
- March 21, 2025
Tata Motors, India’s leading automotive manufacturer, has announced its partnership with Bollywood actor Vicky Kaushal for its passenger and electric Vehicle range. The collaboration will kick off this IPL season with a campaign titled ‘Take the Curvv’.
Kaushal takes centre position in a series of 20-second IPL advertisements, capturing the essence of the Curvv with his unorthodox professional decisions and his quest for greatness. The ad demonstrates how the Curvv is more than simply a vehicle; it's a declaration of audacity, confidence and pursuing your passion. It's about accepting the curveballs of life. In addition, Kaushal will contribute significantly to a number of brand projects. Kaushal's collaboration highlights Tata Motors' common dedication to defying expectations as the company pushes the limits of automotive performance, design and technology.
Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd, said, “At Tata Motors, we are constantly pushing boundaries and setting new standards of excellence. As we lead the transformation of the passenger and electric vehicle landscape, we are proud to welcome Vicky Kaushal, whose values align with ours – authenticity and positive disruption. Both Vicky and Tata Motors share an unwavering pride in India. As one of the largest automobile manufacturers in the country, Tata Motors is committed to the ‘Make in India’ initiative, creating world-class vehicles designed and engineered for Indian consumers, just as Vicky Kaushal takes immense pride in representing Indian cinema and culture globally. With innovation at the core of our brand, the ‘Take the Curvv’ campaign celebrates individuals who choose to carve their own path. We are confident that this one-of-a-kind association will be loved by our customers and his fans alike.”
Kaushal said, “I am thrilled to make my foray into the world of cars with Tata Motors – a homegrown brand that has redefined how India travels. Tata Motors’ unwavering legacy, coupled with its relentless commitment to innovation and disruption, perfectly reflects my own passion, making this partnership a natural choice. The ‘Take the Curvv’ campaign is the perfect launchpad for this association as it embodies the spirit of breaking barriers by following your heart, taking the road less travelled and coming out even stronger. I look forward to collaborating on ground-breaking projects with the Tata Motors family and share our story with the world.”
Range Rover Confirms New Range Rover GT As 5th Model Lineup
- By MT Bureau
- July 23, 2026
Tata Motors-owned British luxury marque Range Rover has announced a fifth addition to its vehicle line-up: the Range Rover GT. It is the first all-electric Range Rover built on the EMA platform, manufactured in Halewood, UK.
The Range Rover GT will be available initially as a battery electric vehicle, with a hybrid electric vehicle option planned for later in the lifecycle. Prototype vehicles are undergoing on-road testing with a camouflage wrap.
The interior features a single screen design paired with a driver display, a concealed air vent running across the width of the cabin and a woven textile wrapping the dashboard.
Martin Limpert, Managing Director, Range Rover, stated, "The Range Rover GT will redefine the grand-touring segment with the ability to deliver beautiful and engaging GT poise, proportions and long-distance refinement while offering capabilities no conventional GT can match. We have spent the last few years working obsessively on the fundamentals of the GT formula, reinterpreted in a sophisticated, uniquely Range Rover way. The result is the most car-like, yet unmistakably capable, Range Rover ever created, now possible on our electrified EMA architecture – complementing our existing powertrain portfolio to deliver a complete set of options for every customer need. Its blend of effortless EV performance, first-class long-haul refinement and all-terrain capability is pure Range Rover; while its calming interior previews our vision of a modern grand tourer."
Further details will be released later in the year.
Honda India Foundation Hands Over Vehicles To Mumbai Police
- By MT Bureau
- July 22, 2026
The Honda India Foundation handed over 101 Emergency Response Vehicles to the Mumbai Police at a ceremony held in Worli, Mumbai. The deployment includes 100 Honda CB350 motorcycles and one Honda Elevate vehicle modified for police use to support patrolling and field response capabilities in Mumbai.
The flag-off ceremony took place in the presence of Mohd. Suvez Haque, IPS, Joint Commissioner of Police (Administration), Mumbai; Piyush Mittal, Vice-President & Operating Head, General Affairs & Corporate Affairs, Honda Cars India; Rajeev Taneja, Operating Officer, Honda India Foundation and representatives from the police and the foundation.
The motorcycles are equipped with sirens, public-address systems, LED emergency lights, front display boards, windscreens and storage boxes. The Honda Elevate has also been customised for police duties.
This deployment forms part of the Honda India Foundation programme, ‘Sadak Sahayak – Surakshit Marg, Surakshit Jeevan.’
With this handover, the foundation has deployed a cumulative 613 motorcycles to support police mobility and field operations across India.
Hyundai Motor India Announces India Couture Week 2026
- By MT Bureau
- July 22, 2026
Hyundai Motor India, one of the leading passenger vehicle manufacturers, has announced the 19th edition of the India Couture Week.
The event, in its fourth consecutive year in partnership with the Fashion Design Council of India will run from 23rd to 29th July 2026.
For the first time, the event commences with a showcase by designer Anamika Khanna at the Taj Falaknuma Palace in Hyderabad on 23rd July 2026. Subsequent showcases take place at the Taj Palace in New Delhi from 24th to 29th July 2026, featuring designers including Falguni Shane Peacock, Rohit Bal, House of Masaba, JJ Valaya, Tarun Tahiliani, Roseroom by Isha Jajodia, Rimzim Dadu, Arpita Mehta, Kunal Rawal, Dolly J, Jayanti Reddy, Aisha Rao and Rahul Mishra. The event will also include a display of the IONIQ 5.
Tarun Garg, MD & CEO, Hyundai Motor India, said, “As we celebrate 30 remarkable years of driving progress in India, we are delighted to continue our partnership with the Fashion Design Council of India for the fourth consecutive year at Hyundai India Couture Week 2026. This enduring association reflects our shared belief that exceptional design, innovation and craftsmanship have the power to inspire and create meaningful experiences. At Hyundai, design goes beyond aesthetics, it is at the heart of how we shape future mobility. Through platforms like India Couture Week, we are proud to celebrate India’s vibrant creative talent while strengthening our connection with discerning customers who value innovation, style and excellence. As we look ahead, we remain committed to enriching lives through smart mobility solutions and meaningful collaborations that reflect the aspirations of a new India.”
Sunil Sethi, Chairman, FDCI, said, "Our partnership with Hyundai Motor India enters its fourth successful year, reflecting a shared commitment to design excellence, innovation and craftsmanship. Hyundai India Couture Week has evolved into India's most prestigious and awaited couture platform, championing the artistry of our designers and artisans while setting new benchmarks for creativity season after season. We are proud to once again present the 19th edition that celebrates the richness of Indian couture, while shaping the future of global luxury fashion."
Skoda Auto India Introduces Dual-Tone Colours For Slavia Monte Carlo
- By MT Bureau
- July 21, 2026
Czech automaker Skoda Auto India has added two dual-tone colour options, Shimla Green and Steel Grey, to the Slavia Monte Carlo range. The limited edition is restricted to 200 units and will be available in the 1.0 AT and 1.5 DSG variants.
The Monte Carlo version features blacked-out exterior styling elements and a black and red interior theme. Customers can select between a 1.0-litre TSI engine paired with a 6-speed torque converter automatic transmission and a 1.5-litre TSI engine paired with a 7-speed DSG. The 1.5-litre unit includes Active Cylinder Technology and Plasma-Coated Cylinder Liners.
Ashish Gupta, Brand Director, Skoda Auto India, said, “The Slavia Monte Carlo has been well received by customers for its distinctive design, premium appeal, engaging driving dynamics and strong connection to our motorsport heritage. We are further enhancing the individuality and desirability of the Monte Carlo range, offering customers greater choice and exclusivity. The Slavia Monte Carlo continues to embody the perfect blend of style, performance, and modernity. We will continue to strengthen our sedan portfolio, in line with the evolving aspirations of our customers.”
The Monte Carlo trim pays homage to Skoda's involvement in the Rallye Monte Carlo.
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