Tata Motors Launches ‘Take the Curvv’ Campaign Featuring Vicky Kaushal
- By MT Bureau
- March 21, 2025
Tata Motors, India’s leading automotive manufacturer, has announced its partnership with Bollywood actor Vicky Kaushal for its passenger and electric Vehicle range. The collaboration will kick off this IPL season with a campaign titled ‘Take the Curvv’.
Kaushal takes centre position in a series of 20-second IPL advertisements, capturing the essence of the Curvv with his unorthodox professional decisions and his quest for greatness. The ad demonstrates how the Curvv is more than simply a vehicle; it's a declaration of audacity, confidence and pursuing your passion. It's about accepting the curveballs of life. In addition, Kaushal will contribute significantly to a number of brand projects. Kaushal's collaboration highlights Tata Motors' common dedication to defying expectations as the company pushes the limits of automotive performance, design and technology.
Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd, said, “At Tata Motors, we are constantly pushing boundaries and setting new standards of excellence. As we lead the transformation of the passenger and electric vehicle landscape, we are proud to welcome Vicky Kaushal, whose values align with ours – authenticity and positive disruption. Both Vicky and Tata Motors share an unwavering pride in India. As one of the largest automobile manufacturers in the country, Tata Motors is committed to the ‘Make in India’ initiative, creating world-class vehicles designed and engineered for Indian consumers, just as Vicky Kaushal takes immense pride in representing Indian cinema and culture globally. With innovation at the core of our brand, the ‘Take the Curvv’ campaign celebrates individuals who choose to carve their own path. We are confident that this one-of-a-kind association will be loved by our customers and his fans alike.”
Kaushal said, “I am thrilled to make my foray into the world of cars with Tata Motors – a homegrown brand that has redefined how India travels. Tata Motors’ unwavering legacy, coupled with its relentless commitment to innovation and disruption, perfectly reflects my own passion, making this partnership a natural choice. The ‘Take the Curvv’ campaign is the perfect launchpad for this association as it embodies the spirit of breaking barriers by following your heart, taking the road less travelled and coming out even stronger. I look forward to collaborating on ground-breaking projects with the Tata Motors family and share our story with the world.”
HMIL Launches Nationwide ‘Hyundai Smart Care Clinic' For Vehicle Health Checks
- By MT Bureau
- June 22, 2026
Hyundai Motor India Limited (HMIL) has launched the nationwide ‘Hyundai Smart Care Clinic’, a service initiative designed to deliver comprehensive vehicle health assessments and special benefits to its customers. This programme underscores the company’s dedication to service excellence, drawing upon its three-decade legacy in the country and its foundational principles of trust, progress and pride.
Scheduled to run from 24 June to 8 July 2026, the clinic will be available at all Hyundai service centres. The offering includes a complimentary 30-point check-up for critical systems like brakes and suspension, alongside significant savings on extended warranty, mechanical labour, parts, car care, roadside assistance and Bluelink subscriptions, with discounts reaching up to 30 percent.
Timed ahead of the anticipated monsoon season, the initiative aims to ensure vehicles are prepared for wet conditions. By promoting timely maintenance and essential repairs, the programme is positioned to enhance vehicle longevity, safety and the overall driving experience for Hyundai owners.
Nilesh Shah, National Service Head, Hyundai Motor India Limited, said, “As Hyundai celebrates 30 years of its journey in India, we remain committed to placing our customers at the heart of everything we do. The Hyundai Smart Care Clinic reflects our customer-first philosophy, offering proactive vehicle care and a holistic service experience. Through this initiative, we aim to strengthen customer trust by ensuring their vehicles remain in optimal condition while delivering enhanced convenience, transparency and a truly rewarding ownership journey.”
Renault India Commences Global Exports Of New Duster SUV
- By MT Bureau
- June 22, 2026
Renault India, one of the leading passenger vehicle manufacturers, has initiated exports of the new Duster SUV, with an initial shipment of 750 vehicles departing from Chennai to South Africa.
This development follows Renault Group's strategy to position India as a hub for manufacturing, engineering, and exports. The company has set an objective to reach EUR 2 billion in annual exports from India by 2030.
Stephane Deblaise, CEO, Renault Group India, said, "The start of exports of the all-new Duster is an important moment for Renault India and a strong validation of the quality, capabilities, and competitiveness of our operations in Chennai. It reflects the progress we have made in building India into an integral part of Renault’s global industrial footprint.”
"India possesses all the fundamentals required to emerge as a leading automotive export hub: world-class manufacturing capabilities, engineering talent, scale, and a rapidly evolving logistics ecosystem. As Renault continues to expand its international footprint, India will play an increasingly strategic role in our future plans. We remain committed to contributing to the country’s manufacturing ambitions and are working towards our objective of generating EUR 2 billion in annual exports from India by 2030,” he added.
The new Duster is the first vehicle in India built on the Renault Group Modular Platform (RGMP), which supports multiple powertrain technologies. All variants have achieved a 5-star Bharat NCAP safety rating.
Leapmotor Crosses 1.5 Million Cumulative Global Vehicle Deliveries
- By MT Bureau
- June 20, 2026
Stellantis-owned Chinese electric vehicle manufacturer Leapmotor has announced a significant operational milestone, reaching 1.5 million cumulative vehicle deliveries worldwide.
This delivery landmark comes eight months after the company surpassed the 1-million-unit threshold, signalling an upward shift in its global production and sales trajectory.
Since commencing its initial vehicle deliveries in China in June 2019, Leapmotor has maintained a consistent growth trajectory, which has experienced a notable surge over the last two years. It was in June 2019, the company delivered its electric vehicle in China. It reached 500,000 cumulative deliveries in October 2024 and 1 million in October in 2025.
The compression of the timeline between the 1 million and 1.5 million delivery marks was significantly accelerated by the company's formalised global export strategies executed through the Leapmotor International joint venture.
Leapmotor's product strategy relies on a diversified vehicle lineup designed to target distinct global consumer segments. The brand’s portfolio ranges from compact, agile city cars optimised for urban demographics to larger, versatile, family-oriented SUVs and sedans.
By scaling its manufacturing output, the company aims to sustain this momentum across key international markets by focusing on integrated software innovation, engineering efficiency and user-centric design principles to provide accessible electric mobility solutions.
Passenger Vehicle Wholesales In India To Grow Upto 6% In FY2027 Says ICRA
- By MT Bureau
- June 20, 2026
The Indian passenger vehicle industry is projected to achieve wholesale volume growth of 4–6 percent in FY2027, according to a sector update by credit rating agency ICRA.
Whilst the sector enters the upcoming financial year with demand momentum, the growth rate reflects a moderation compared to previous near-term spikes. The industry's baseline expansion continues to be supported by consumer demand, tax-driven affordability improvements, and a structural shift towards utility vehicles.
Data from May 2026 highlights near-term performance across manufacturing, wholesale allocations and retail customer handovers. Domestic wholesale volumes recorded a 27 percent YoY growth, reaching 440,000 units during the month.
Retail sales volumes outpaced wholesales by expanding 33 percent YoY. This retail growth was driven by consumer fundamentals, the commercial introduction of newly launched models, and an extended summer wedding season. Export volumes rose 13 percent YoY in May 2026, reflecting a supply push by Indian automakers looking to expand market shares across global markets.
The product mix in the Indian automotive market continues to skew towards larger body styles, though policy changes have sparked a recovery in entry-level segments. Utility vehicles continued to command the largest market share, contributing approximately 68% of overall passenger vehicle sales in FY2026. Demand recovery became visible across the mini and compact car categories, which was aided by improving affordability following recent GST rate cuts. The adoption of electric vehicles strengthened further, with EV penetration in the broader passenger vehicle segment rising to nearly 6 percent in early FY2027.
Despite underlying demand fundamentals, ICRA pointed out several headwind factors that could restrict growth or affect consumer sentiment in FY2027. Rising commodity prices threaten manufacturer margins, whilst increasing fuel prices could affect the total cost of vehicle ownership. Furthermore, concerns surrounding a potentially weak or uneven monsoon season remain a risk factor, as agricultural output impacts rural purchasing power and entry-level vehicle sentiment.

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