The iconic Italian automotive brand Lancia is in the news with a new strategic plan called as ‘Dare Forward’. As per the Stellantis Group, which owns the Lancia brand, the aim of carving out the strategic plan has been to turn Lancia into a desirable, respected and credible brand, properties that it possessed but may need some rehoning.
The strategic plan includes the introduction of three new exciting Lancia automobiles – one every two years – starting from 2024 and a new distribution model. Presents the Pu+Ra Zero and Pu+Ra HPE concept, the company has also unveiled a new corporate identity beginning with its Milan showroom. The new corporate identity will be implemented to present a new brand experience and the opening of Casa Lancia.
A premium distribution network has been created in Italy by the company that includes 160 showrooms and 240 dedicated salesmen. The development is taking place on the eve of the arrival of Lancia in 6 European countries (France, Germany, Spain, Portugal, Belgium, and the Netherlands). It will be available at over 70 dealerships in 70 European cities and with over 90 percent of the Letters of Intent already signed.
“I am very proud of the results achieved by the Lancia brand in 2022, in terms of performance, quality and customer satisfaction, and of the acceleration of our renaissance plan, which will make of Lancia a desirable, respected and credible brand in the European Premium market,” said Luca Napolitano, CEO of the Lancia brand. “A journey that continued even further, in rapid steps includes the brand having written many significant chapters in its history in the last two years,” he added.
With almost 117 years of history, Lancia represents timeless Italian Elegance, a symbol of the culture of ‘art of beauty well done’. Having brought to life dream icons and inspired countless enthusiasts around the world, thanks to its iconic cars such as the elegant Flaminia and Aurelia B24 Spider, the spirited Delta, Stratos, and 037, the eclectic Fulvia, Beta HPE and others, Lancia is in addition to Lancia's glorious past, highlighting the commercial success of the Lancia Ypsilon across four generations and 38 years of history. More than four million units of it were sold. confirm it as the fashionable city car most beloved by Italian women.
The 10-year renaissance plan of Lancia is based on three pillars of sustainability, customer centricity and responsibility. It includes a clear electrification strategy such that the brand will from 2026 launch 100 percent electric models and from 2028 sell 100 percent electric cars.
The Italian automaker is already paying great attention to the electrification process, extensive use of innovative materials which will help use the highest percentage of recycled materials to help build a better world for future generations.
Lancia’s ten-year plan will begin in 2024 with the new Lancia Ypsilon. In 2026, it will continue with the new flagship, which will enable the brand to enter the largest segment in Europe. In 2028, it will launch the new ‘Delta’, which is expected to make the hearts of enthusiasts throughout Europe flutter. Three new models that will cover 50 percent of the market will be tasked with helping to improve the performance of the Stellantis premium cluster.
The next fundamental step in the Renaissance journey is Lancia’s arrival in Europe, made official in May 2022 with the appointment of five teams dedicated to the countries (France, Germany, Spain, Belgium, Luxembourg, Portugal and the Netherlands) where the brand will take root. The second is the volume of online sales, with the Netherlands and Germany in pole position. The third is the size of the premium B-segment, in which all the selected countries cover the top five positions.
Tata Motors To Gift Sierra SUVs To Women's World Cup Winning Team
- By MT Bureau
- November 05, 2025
Tata Motors Passenger Vehicles has announced it will present the Indian Women’s Cricket Team with the first lot of the soon-to-be-launched Tata Sierra SUV following their victory at the ICC Women's World Cup. The Tata Sierra is slated to be launched on 25th November.
The company will gift the top-end model of the Sierra to each team member as part of its salute to the team’s journey and contribution to the country.
Shailesh Chandra, MD and CEO, Tata Motors Passenger Vehicles, said, “The Indian Women’s Cricket Team has made the entire nation proud with their extraordinary performance and remarkable win. Their journey stands as a true testament to determination and the power of belief, qualities that inspire every Indian. At Tata Motors Passenger Vehicles, we are privileged to present these legends with another legend, The Tata Sierra. This is our salute to their spirit and the pride they have brought to the nation – Two legends, One spirit, Infinite inspiration.”
Maruti Suzuki India Crosses 30 Million Unit Sales Milestone
- By MT Bureau
- November 05, 2025
Maruti Suzuki India, the country’s leading passenger vehicle manufacturer, has attained a new milestone by crossing the 30-million-unit sales milestone in the domestic market.
The new benchmark was attained by the company over a course of 42 years, with the first 10 million unit sales taking 28 years and 2 months to achieve.
The 20 million unit sales took 7 years and 5 months, while the recent milestone took just 6 years and 4 months.
Interestingly, the entry-level hatchback Alto was the most preferred model in the country, with over 4.7 million units sold, followed by Wagon R with 3.4 million units and the sporty Swift with 3.2 million units.
The Brezza and Fronx SUVs also played an instrumental role in contributing to the sales milestone, being featured among the top 10 models sold in the country.
It was on 14th December 1983, Maruti Suzuki India delivered its first model, the iconic Maruti 800, to its first customer.
Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki India, said, “When I look at the length and breadth of India and think that 3 crore customers have placed their trust in Maruti Suzuki to realise their dream of mobility, it fills me with humility and gratitude. Yet, with car penetration at approximately 33 vehicles per 1,000 people, we know our journey is far from over. We will continue to make every possible effort to bring the joy of mobility to as many people as we can, while also be an asset to both the economy and the environment at the same time.”
Sharad Agarwal Is Tesla India’s First Business Head
- By MT Bureau
- November 04, 2025
American electric vehicle maker Tesla has appointed Sharad Agarwal, former Chief Business Officer of Classic Legends, as its new business head, according to a report by Bloomberg.
The report further stated that Agarwal joined the EV maker a week ago and is tasked to drive sales for Tesla in India, which as per industry observers, has not performed as per the company’s expectations.
Agarwal, an automotive industry veteran, had begun his career with TVS Motor Co as Area Sales Manager in December 2002, before joining Mahindra First Choice Wheels as its Business Head for North and Eastern region in March 2007.
It was in January 2013, he moved to Audi India as the head of Sales, before taking over as the head of Lamborghini India in April 2016, where he spent almost 9 years, before joining Classic Legends.
During his tenure at Lamborghini, the Italian super luxury car maker saw its dealerships across India achieved a Return on Sales (RoS) of more than 10 percent, setting a new benchmark for the automotive business in the country. He also grew India’s ranking for the automaker as the third market globally in terms of PR visibility in 2021.
He also expanded Lamborghini India’s reach to over 60 cities, with sales volumes from Tier 2 and Tier 3 cities contributing more than 25 percent of the total.
Tesla, which formally started deliveries in September 2025 with its first dealership in Mumbai and the second facility in Delhi, has till date delivered 114 vehicles, of the estimated 600-plus bookings.
File photo for representational purposes only.
Mahindra & Mahindra Reports INR 36 Billion Net Profit For Q2 FY2026
- By MT Bureau
- November 04, 2025
Mumbai-headquartered business conglomerate Mahindra & Mahindra has announced its financial results for Q2 FY2026 with consolidated Revenue reaching INR 461 billion, marking a 22 percent YoY growth.
The consolidated Profit After Tax (PAT) stood at INR 36 billion, a 16 percent increase YoY. The company stated that, excluding specific one-time impacts, PAT growth was 28 percent YoY.
Mahindra’s Auto business reported sales of 262,000 vehicles, up 13 percent, which includes around 146,000 SUV sales. This translated to a revenue of INR 271 billion, up 25 percent YoY, while net profit came at INR 15 billion, up 8 percent YoY.
On the other hand, the farm sector reported its highest ever Q2 market share at 43 percent with sales of 123,000 units, up 32 percent YoY. The revenue came at INR 102 billion, up 25 percent, while consolidated net profit came at INR 11 billion, up 45 percent YoY.
Dr. Anish Shah, Group CEO & Managing Director, Mahindra & Mahindra, said, “We are pleased with the strong execution and solid performance delivered across the group in Q2 FY2026. Auto and Farm sustained their leadership with consistent gains in market share and profitability. TechM is progressing well on its transformation journey. MMFSL achieved a 45 percent PAT growth and remains committed to quality growth and digital transformation. Our Growth Gems are steadily advancing towards their ambitious goals, reinforcing our long-term value creation potential.”
Rajesh Jejurikar, Executive Director & CEO (Auto and Farm Sector), Mahindra & Mahindra, said, “Strong performance of our Auto and Farm businesses continues in Q2 FY2026 reinforcing our leadership position, with a gain of 390 bps YoY in SUV revenue share, and 100 bps YoY in LCV (< 3.5T) market share. In Tractors, we gained 50 bps YoY to reach 43 percent market share. Our Auto Standalone PBIT margin (excl. e-SUV Contract Mfg.) improved by 80 bps to 10.3 percent and core Tractor PBIT margins improved by 190 bps to 20.6 percent.”
Amarjyoti Barua, Group Chief Financial Officer, Mahindra & Mahindra, “Our solid Q2 consolidated results reflects the strength of our diversified portfolio. We continue to deliver on our strategic priorities. We had strong cash generation in the first half, delivering over INR 100 billion of operating cash flow. We remain committed to sustainable growth and value creation.”
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