The iconic Italian automotive brand Lancia is in the news with a new strategic plan called as ‘Dare Forward’. As per the Stellantis Group, which owns the Lancia brand, the aim of carving out the strategic plan has been to turn Lancia into a desirable, respected and credible brand, properties that it possessed but may need some rehoning. 

The strategic plan includes the introduction of three new exciting Lancia automobiles – one every two years – starting from 2024 and a new distribution model. Presents the Pu+Ra Zero and Pu+Ra HPE concept, the company has also unveiled a new corporate identity beginning with its Milan showroom. The new corporate identity will be implemented to present a new brand experience and the opening of Casa Lancia.

A premium distribution network has been created in Italy by the company that includes 160 showrooms and 240 dedicated salesmen. The development is taking place on the eve of the arrival of Lancia in 6 European countries (France, Germany, Spain, Portugal, Belgium, and the Netherlands). It will be available at over 70 dealerships in 70 European cities and with over 90 percent of the Letters of Intent already signed.

“I am very proud of the results achieved by the Lancia brand in 2022, in terms of performance, quality and customer satisfaction, and of the acceleration of our renaissance plan, which will make of Lancia a desirable, respected and credible brand in the European Premium market,” said Luca Napolitano, CEO of the Lancia brand. “A journey that continued even further, in rapid steps includes the brand having written many significant chapters in its history in the last two years,” he added. 

With almost 117 years of history, Lancia represents timeless Italian Elegance, a symbol of the culture of ‘art of beauty well done’. Having brought to life dream icons and inspired countless enthusiasts around the world, thanks to its iconic cars such as the elegant Flaminia and Aurelia B24 Spider, the spirited Delta, Stratos, and 037, the eclectic Fulvia, Beta HPE and others, Lancia is in addition to Lancia's glorious past, highlighting the commercial success of the Lancia Ypsilon across four generations and 38 years of history. More than four million units of it were sold.  confirm it as the fashionable city car most beloved by Italian women.

The 10-year renaissance plan of Lancia is based on three pillars of sustainability, customer centricity and responsibility. It includes a clear electrification strategy such that the brand will from 2026 launch 100 percent electric models and from 2028 sell 100 percent electric cars. 

The Italian automaker is already paying great attention to the electrification process, extensive use of innovative materials which will help use the highest percentage of recycled materials to help build a better world for future generations.

Lancia’s ten-year plan will begin in 2024 with the new Lancia Ypsilon. In 2026, it will continue with the new flagship, which will enable the brand to enter the largest segment in Europe. In 2028, it will launch the new ‘Delta’, which is expected to make the hearts of enthusiasts throughout Europe flutter. Three new models that will cover 50 percent of the market will be tasked with helping to improve the performance of the Stellantis premium cluster. 

The next fundamental step in the Renaissance journey is Lancia’s arrival in Europe, made official in May 2022 with the appointment of five teams dedicated to the countries (France, Germany, Spain, Belgium, Luxembourg, Portugal and the Netherlands) where the brand will take root. The second is the volume of online sales, with the Netherlands and Germany in pole position. The third is the size of the premium B-segment, in which all the selected countries cover the top five positions.

Mumbai-based automotive major Mahindra & Mahindra has announced its wholesales for April 2025 at 84,170 vehicles, a growth of 19 percent, including exports.

The auto major sold a total of 52,330 SUVs in the domestic market, which was 28 percent higher than 41,008 SUVs sold for the same period last year. Commercial vehicle sales in the domestic market came at 22,989 units, which was 4 percent YoY. 

Veejay Nakra, President, Automotive Division, Mahindra & Mahindra, said, “Building on the strong momentum of last year's performance, we began the year on a strong note in April by achieving SUV sales of 52,330 units, a growth of 28 percent and total vehicle sales of 84,170 units, a 19 percent growth over the same month last year. These numbers indicate the strength of our portfolio and customer offerings.”

JSW MG Motor India, a leading passenger vehicles manufacturer, has announced its wholesales for April 2025.

The company reported sales of 5,829 units, which was 23 percent higher over April 2024, when it sold 4,725 vehicles.

Interestingly, the automaker's popular offering, the Windsor EV, has continued to be the top-selling electric passenger vehicle for the seventh month in a row.

JSW MG Motor India's Windsor EV has now gone home to over 20,000 customers.

Maruti Suzuki India, the country’s largest carmaker, has reported its wholesales of 179,791 units in April 2025, marking a 7 percent increase compared to 168,089 units sold in April 2024. The growth was primarily propelled by strong performance in utility vehicles and a sharp rise in export volumes.

Domestic sales, including passenger and light commercial vehicles, remained flat with 142,053 units, as compared to 140,448 units in April 2024. Within this, light commercial vehicles (LCVs) like the Super Carry saw a significant jump of 34.2 percent, with sales rising to 3,349 units from 2,496 units last year.

In the passenger vehicle segment, SUVs such as the Brezza, Ertiga, Grand Vitara and others recorded a 4.4 percent increase, selling 59,022 units compared to 56,553 in the previous year. However, sales for Eeco declined by 5.2 percent, while the mini segment (Alto, S-Presso) saw a sharp 45 percent drop, falling to 6,332 units from 11,519 units. The compact segment, which includes high-volume models like the Baleno and Swift, grew by 8.1 percent, reaching 61,591 units.

Sales to Toyota Kirloskar Motor rose sharply by 79.2 percent, from 5,481 units to 9,827 units, indicating a growing demand for cross-badged products.

The standout performer was the export segment, which surged 26 percent to 27,911 units from 22,160 units in April 2024. This strong export growth helped bolster the company’s overall numbers despite weaknesses in domestic sub-segments.

While some product lines such as the mid-size sedan Ciaz (-63 percent) continue to struggle.

Tata Motors reported total wholesales of 72,753 units for April 2025, reflecting a 6 percent year-on-year decline from 77,521 units in April 2024.

The passenger vehicle (PV) segment, including electric vehicles, accounted for 45,532 units, down 5 percent from 47,983 units in the same month last year. Within this, domestic PV sales dropped 6 percent to 45,199 units, while international business (IB) sales rose significantly to 333 units, up from 100 units. Electric vehicle sales (domestic + IB) declined 16 percent year-on-year to 5,318 units.

Commercial vehicle (CV) sales stood at 27,221 units, marking an 8 percent YoY drop from 29,538 units in April 2024. Domestic CV sales contracted 10 percent to 25,764 units, while CV exports (IB) grew 43 percent to 1,457 units. Key sub-segments like Small Commercial Vehicles (SCV) and pickups saw a steep 23 percent decline.

Despite growth in certain categories like ILMCV trucks and passenger carriers, overall sales momentum was tempered across both PV and CV segments.