Growing to clock 54,850 units in February 2021 as against the sale of 27,273 units in the corresponding month last year, the compact SUV segment has come to include the participation of almost all the manufacturers in the country today. The Kushaq marks the latest entry, and clearly the most exciting in terms of what it has to offer. A part of the segment that arguably is the most trending as far as passenger vehicles are concerned, the Kushaq is indicative of the direction in which the segment of compact SUVs is heading in. It is was until recently led by Maruti Brezza, a compact SUV segment that shares its platform as well as the assembly line with the Toyota Urban Cruiser. Said to have grown at the expense of mid-size sedans (including compact sedans) and premium hatchbacks, the compact SUV segment consists of no less than 11 offerings today. They are proof of the fact that they are not missed by any manufacturer. Overtaking the Maruti Brezza as the most selling compact SUV in April 2021, the Hyundai Venue has demonstrated how manufacturers like Hyundai, which began by selling high-end SUVs like Terracan and Santa Fe in India, are warming up to the trend of compact SUVs that is unique to India. Clearly so, when one understands that the Renault Duster was born out of the highly popular Renault Clio as a cost-effective crossover in Europe. It soon challenged more premium offerings there like the Skoda Yeti. Highlighting Indian automobile buyers’ psyche of cost consciousness, the compact SUVs like Kushaq are highlighting new growth prospects, technologies and features.

Tech and price trends

Considering the starting price of Brezza and Venue at INR 7.39 lakh and INR 6.92 lakh approximately, the Kushaq, at a starting price of Rs.10.5 lakh is certain to appear costly. Zac Hollis, Skoda’s director of Sales, Service & Marketing, has informed through a tweet that even the basic ‘Active’ variant carries a significant additional equipment over its competitors (see the comparison chart). The Kushaq is being offered with a TSI technology engine right at the basic level, he has added. Being offered with a cylinder deactivation technology that shuts two out of the four cylinders by sensing the load (via the accelerator pedal input) to ensure superior fuel efficiency and lower carbon footprint, the Kushaq reflects a technology trend that is taking shape among compact SUVs as new products join the fray. So, if the Renault Duster and one or two other vehicles in the compact SUV segment offer a turbo-petrol engine like the Kushaq does, right at the basic level, a majority offer a MPI engine. The technology trend concerning compact SUVs ironically also highlights a stress on petrol engines. The BSVI emission norms and decreasing price gap between petrol and diesel are said to be the reasons. Presenting the superior drive-ability and fuel efficiency of diesel are the turbo-petrol (also termed as Gasoline Direct Injection) models and variants. In the Kushaq, Skoda has termed the technology coinage as TSI.

If the compact SUV offerings like the Kushaq, Brezza, Toyota Urban Cruiser, Duster and many others highlight a rising trend of petrol only variants in-line with the reasons mentioned above, an amount of technological exploration is on in the area of transmissions. As urban buyers warm up to compact SUVs and make a shift over from sedans and hatchbacks, almost every model being offered on the market is available with an option of an automatic gearbox. The highlight of this trend is the mushrooming of dual-clutch automated transmissions that support sporty and agile driving experience. As the first product to spring from Volkswagen Group’s India 2.0 project (see box), the Kushaq, is available with a choice of the much acclaimed DSG automated transmission. Apart from just one or two vehicles in its segment offering a CVT ‘auto’ transmission, and what could be termed as conventional ‘torque convertor’-based auto-box, many compact SUVs are offering their version of DSG automated transmission by calling them as DCT (Dual-Clutch Transmission). Most basic trims in the segment are offered with a 5- or 6-speed manual transmission.

Feature trends

Almost all the compact SUVs being offered in India are front-wheel drive with the engine and trans-axle located transversely at the front. The only four-wheel drive compact SUV, Duster, has already lost its arrangement to power both the axles. A look at the powertrain arrangement of the compact SUVs and their monocoque body construction, and it will be clear that they could be described as front-wheel hatchbacks with ‘lift-up’ suspension, an appropriate body style, and bigger dia. wheels and higher ground clearance. Most compact SUVs are equipped with McPherson strut suspension at the front and a twist beam axle at the rear. The Kushaq is no exception. It is keen to set itself apart from the Korean, Japanese and homegrown offerings like the Mahindra XUV300 with safety, quality, design and technology, according to Hollis. Offering TSI engines and DSG transmission, which were until now found on more premium offerings, the Kushaq, reflects its technological composition and the fact that it is the first vehicle to roll-out of the India-centric project set up with an investment of Euro-one billion, in its price positioning. The compact SUV with the lowest starting price – the Hyundai Venue at Rs.6.92 lakh approximately, offers a 1.2-litre MPI petrol engine at the basic level. It is mated to a 5-speed manual gearbox.

When it comes to features, none of the compact SUVs on offer, including the Kushaq, is immune to the fact there is a direct bearing of price. The basic variants get what could be termed as ‘essential’ features whereas the top-end variants get a variety of ‘bells and whistles. Put together all the them and they include voice command, LED headlamps and tail lamps, rear view monitor, airbags, ABS and EBD, electronic parking brake, air purifier, start/stop, telematics, sunroof, TPMS, ESC, rear parking sensors, VSM, hill-start assist, cruise control, keyless entry, rear parking camera, touchscreen infotainment system and others. A look at the features offered by the compact SUVs, and a clear trend is evident in terms of technology. This technology pertains to an ability to stay connected with an increasingly smarter use of telematics. Many compact SUVs offer satellite navigation, tracking and connectivity features that are unique to their manufacturers. Ford, for example, offers the SYNC connectivity technology on the EcoSport. What makes it interesting is that a lot of software work relating to the connectivity features and various other functions of these compact SUVs has happened in India. If the Brezza’s local content amounts to 98 percent, that of the Kushaq is 93 percent.

Summing up

Emerging as a hot-bed of style and technology (the Tata Nexon is also available as an electric compact SUV and the MG Hector as a hybrid compact SUV), the trend pertaining to compact SUVs is getting clearer and clearer with every new product introduction. It is underlying quality, safety, comfort, localisation (read as Atmanirbhar Bharat) and an ability to control costs. 

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Stellantis-owned Jeep India has launched the Jeep Compass 85th Anniversary Edition, limited to 85 units at prices starting at INR 2.67 million (ex-showroom).

The anniversary edition incorporates visual updates to the exterior and interior of the vehicle platform. External changes include 18-inch alloy wheels finished in gloss black alongside anniversary badging. The interior cabin features a black colour scheme paired with gold accents and contrast trim detailing.

Kumar Priyesh, Business Head and Director of Automotive Brands, Stellantis India, said, "The Jeep Compass has always been central to the Jeep story in India, bringing the brand's legendary capability, design and authenticity to customers who expect more from their SUV. As Jeep celebrates 85 years globally, the Compass 85th Anniversary Edition gives this iconic nameplate a distinctive new expression. With exclusive anniversary-inspired styling, curated accessories and safety technologies, this special edition has been crafted for customers who seek a Compass that feels even more personal, intelligent and exclusive."

The vehicle is offered with optional accessory packages under the brand's personalisation options. These packages add functional and cabin features, including sunroof illumination, ambient lighting, a digital inner rear-view mirror and integrated front and rear dashcams. Bookings for the limited-run vehicle have opened across the company's dealership network and online sales platform.

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German luxury car brand Mercedes-Benz India has opened its new sales facility in Lucknow in partnership with dealership operator T&T Motors. The outlet expands the company's network in Uttar Pradesh to 10 touchpoints across cities including Lucknow, Noida, Ghaziabad, Agra, Kanpur and Varanasi, contributing to a national presence of over 150 locations across more than 60 cities.

The new facility occupies 9,000 square feet, including over 5,000 square feet of carpet area and was completed in five months. The showroom accommodates four vehicle display bays, private and semi-private consultation zones, a lounge section for vehicle lines and a dedicated delivery bay. To support battery electric vehicles, the location incorporates a 180 kW DC fast charger with two charging bays, backed by a staff of 88 employees.

Brendon Sissing, Vice-President of Sales and Marketing, Mercedes-Benz India, said, “Mercedes-Benz continues to strengthen its luxury retail footprint across India, reflecting our ‘Go to Customer’ strategy. The inauguration of T&T Motors’ new facility in Lucknow marks yet another important milestone in bringing world-class luxury products, services and experiences closer to our customers. Uttar Pradesh remains an important emerging market for Mercedes-Benz, and the growing aspiration for luxury mobility in Lucknow presents strong growth potential for Mercedes-Benz. Through modern luxury infrastructure, personalised consultations, digital capabilities and EV readiness, we are elevating luxury retail experience for our discerning customers in the city.”

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Mumbai-headquartered automotive major Mahindra & Mahindra has unveiled its first global pick up christened Lifestyler, which will be launched in India as the Mahindra Scorpio Lifestyler. The vehicle will go on sale by April 2027 with prices starting below INR 1.97 million ex-showroom. 

First shown as a concept in Cape Town, South Africa, in August 2023, the pickup was designed at the Mahindra India Design Studio in Mumbai and developed at Mahindra Research Valley in Chennai. It is built on Mahindra’s next-generation body-on-frame architecture and is intended for both payload and lifestyle use. The company claims to have around 267 patents in terms of innovation for the Lifestyler.

Dr Velusamy R, President, Automotive Business, Mahindra & Mahindra, said, “From the outset, our vision was to create a world-class global pickup that raises the bar for the segment while remaining true to Mahindra's strengths in authentic capability and value. The Scorpio Lifestyler is a testament to the strong product development capabilities at Mahindra Research Valley (MRV). Built on our advanced next-generation body-on-frame architecture, it has been engineered to deliver the capability, durability, safety and refinement demanded by customers around the world.”

Pratap Bose, Chief Design and Creative Officer, Mahindra & Mahindra, said, “The Scorpio Lifestyler is inspired by how our customers work, play and explore. Combining bold exterior design, plush interiors and SUV-like comfort with unmistakable Mahindra toughness, it brings style and refinement to every journey. This philosophy is reflected in the three editions showcased today: Valley celebrates purposeful refinement, Reef embodies freedom and exploration, and Trail captures the spirit of boundless adventure. Together, they express our vision of a pickup that celebrates individuality while remaining rooted in capability, authenticity and the freedom to explore without limits.”

Nalinikanth Gollagunta, CEO, Automotive Division, Mahindra & Mahindra, said, “The Scorpio Lifestyler represents the convergence of global engineering and evolving customer aspirations. As we prepare for its India launch, we see a growing appetite among customers for a vehicle that delivers authentic capability without compromising on technology, safety, comfort or everyday usability. We are investing in building awareness, strengthening our network and creating the right ownership experience for this category. We believe the Scorpio Lifestyler has the potential to redefine expectations and shape the future of the pickup segment in India.”

While the technical details are still under the wraps, the company showcased three editions - the Valley Edition finished in Artemis Grey, the Reef Edition uses an Aquareef finish and the Trail Edition finished in Sahara Beige.

The Mahindra Lifestyler is aimed at the midsize lifestyle pickup segment in Australia and New Zealand, South Africa, Africa, the Middle East and Latin America. It has been developed to meet requirements for capability, durability, safety, technology and everyday use across those markets.

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Tata Motors Passenger Vehicles, one of the leading automakers in the country, is charting a confident course for FY2027. The company is sees its multi-powertrain leadership, capacity flexibility and industry-outperformance ambitions to drive a strong H2 for fiscal 2027.

Shailesh Chandra, Managing Director and CEO, of Tata Motors Passenger Vehicles, struck a distinctly forward-looking tone in the company’s Q1 FY27 virtual conference, outlining a strategy built on sustained demand for alternative-energy vehicles, flexible manufacturing, product intensity and disciplined capital allocation even as the broader industry navigates inflationary and commodity headwinds.

He characterised the remainder of FY2027 as a period of continued outperformance relative to the passenger-vehicle industry. Tata Motors at 14.1 percent had already delivered growth roughly twice the industry average of 7.9 percent in FY2026 and a robust 45 percent in Q1 FY2027 as against the industry average of 25.9 percent.

The management expects this momentum to persist. Industry volumes are projected in the mid-double-digit range of 15-20 percent for the remainder of the year in some scenarios.

Tata Motors, on the other hand, is targeting sustained growth even if overall industry expansion moderates to single digits in the second half because of a high base effect from strong H2 FY2026 demand.

Inventory levels are meaningfully lower than a year earlier, creating scope for healthier retail offtake. Q2 is expected to be more challenging for the industry as a whole due to cost pressures, with the second half potentially tighter still for conventional passenger vehicles.

Chandra, however, intends to defend and expand market share through timely product refreshes, facelifts and new nameplates across both ICE and electric portfolios, while prioritising supply-side capacity increases. Waiting periods across the Tata Motors range currently stand at 4-6 weeks, reflecting healthy demand.

Hatchbacks continue to contribute around 15-20 percent of the mix, while SUVs remain the structural growth engine. Export plans include opening a significant new market next year, with a dual focus on ICE and EV products; recent export growth has been driven primarily by South Africa.

Alternative Energy Mix

The shift toward alternative powertrains is central to Chandra’s vision. Industry EV penetration has reached approximately 8 percent – the highest among passenger-vehicle markets – and is expected to climb toward 10 percent by end-FY2027.

Tata Motors’ own EV share of its portfolio has risen from around 38 percent and is targeted at upwards of 40 percent (for the remainder of the year), supported by strong customer acceptance. EV demand has jumped sharply (management noted a 3-4 times increase relative to February levels for the company), but supply remains the binding constraint rather than underlying demand. Chandra revealed that the strong demand for EVs versus supply-side constraints has led to waiting periods for EVs of around 4-6 weeks.

CNG demand is robust: industry CNG share stands near 22 percent, while Tata Motors’ mix is higher at around 27 percent. The outlook remains positive as the CNG station network expands from roughly 8,500 to 15,000-16,000 stations in the coming year. CAFÉ norms (particularly CAFÉ 3 and CAFÉ 4) will further accelerate the push toward alternative-energy vehicles; for OEMs with credible EV offerings, electrification is the most powerful compliance lever.

Sharing his perspective on hybrid technology, Chandra stated that its share in the overall PV segment has stabilised at a modest 2-2.5 percent share. Tata Motors remains ready to introduce hybrids if market conditions warrant, but current emphasis is clearly on CNG and pure electric.

In Q1 the combined CNG-plus-electric mix rose from 19-21 percent to 24 percent. Management is optimistic that EV volumes for the company could grow 70 percent in FY2027, even allowing for some high-base effects in the second half, with overall company growth of 10-15 percent still feasible.

Capacity, Cost Pressures and Capital Plans

For Tata Motors internal EV capacity is not a bottleneck since production systems are fungible and flexible; capacity has already been stepped up from 9,000 to 13,000-14,000 units and reached more than 15,000 units last month, with further increases planned.

Responding to lower-than-anticipated sales for the popular Sierra SUV, the company attributed the temporary production impact to constraints from casting and sheet-metal suppliers plus a five-day production loss at the Sanand plant due to heavy rains, but corrective actions are under way.

Profitability in the recent period was pressured primarily by commodity-price inflation (approximately 4-4.5 percent impact) plus roughly 1 percent from other factors. Cost-reduction initiatives have partially offset these headwinds; in a normalised quarter, margins would have expanded more significantly. Certain PLI benefits were deferred because of new-product launches but will be reapplied in due course.

However, it is important to note that Chandra has emphasised that CAPEX plans remain unchanged at around 6-8 percent of revenue, which will continue to be directed toward new products, technologies and capacity expansion. Management sees no need to revise the programme despite margin pressure.

On the E20 contamination issue raised in the market, Tata Motors has not experienced customer reports and was not among the OEMs that submitted data on the matter.

Jaguar Land Rover Perspective

Richard Molyneux, CFO of JLR, noted that the luxury brand is a truly global business with only a small percentage of sales in India. China remains challenging, production of legacy products (including Jaguar) has been wound down, and a fire plus broader global slowdown affected Range Rover output. Q1 is seasonally soft for JLR, but the team is optimistic about sequential improvement. India is viewed as a significant growth market going forward, supported by existing domestic assembly and imports, with plans to expand the brand’s presence rapidly.

Chandra’s message is one of controlled confidence. Tata Motors Passenger Vehicles enters the balance of FY2027 with lower inventories, a flexible multi-powertrain portfolio that is already capturing rising CNG and EV demand, fungible capacity that can scale with the market, and an intact investment programme focused on product and technology. While the industry faces near-term cost and base-effect challenges, the company’s leadership in alternative energy, combined with ongoing product intensity and supply-side focus, positions it to continue outgrowing the market and to deepen its role in India’s evolving mobility landscape.

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