Growing to clock 54,850 units in February 2021 as against the sale of 27,273 units in the corresponding month last year, the compact SUV segment has come to include the participation of almost all the manufacturers in the country today. The Kushaq marks the latest entry, and clearly the most exciting in terms of what it has to offer. A part of the segment that arguably is the most trending as far as passenger vehicles are concerned, the Kushaq is indicative of the direction in which the segment of compact SUVs is heading in. It is was until recently led by Maruti Brezza, a compact SUV segment that shares its platform as well as the assembly line with the Toyota Urban Cruiser. Said to have grown at the expense of mid-size sedans (including compact sedans) and premium hatchbacks, the compact SUV segment consists of no less than 11 offerings today. They are proof of the fact that they are not missed by any manufacturer. Overtaking the Maruti Brezza as the most selling compact SUV in April 2021, the Hyundai Venue has demonstrated how manufacturers like Hyundai, which began by selling high-end SUVs like Terracan and Santa Fe in India, are warming up to the trend of compact SUVs that is unique to India. Clearly so, when one understands that the Renault Duster was born out of the highly popular Renault Clio as a cost-effective crossover in Europe. It soon challenged more premium offerings there like the Skoda Yeti. Highlighting Indian automobile buyers’ psyche of cost consciousness, the compact SUVs like Kushaq are highlighting new growth prospects, technologies and features.

Tech and price trends

Considering the starting price of Brezza and Venue at INR 7.39 lakh and INR 6.92 lakh approximately, the Kushaq, at a starting price of Rs.10.5 lakh is certain to appear costly. Zac Hollis, Skoda’s director of Sales, Service & Marketing, has informed through a tweet that even the basic ‘Active’ variant carries a significant additional equipment over its competitors (see the comparison chart). The Kushaq is being offered with a TSI technology engine right at the basic level, he has added. Being offered with a cylinder deactivation technology that shuts two out of the four cylinders by sensing the load (via the accelerator pedal input) to ensure superior fuel efficiency and lower carbon footprint, the Kushaq reflects a technology trend that is taking shape among compact SUVs as new products join the fray. So, if the Renault Duster and one or two other vehicles in the compact SUV segment offer a turbo-petrol engine like the Kushaq does, right at the basic level, a majority offer a MPI engine. The technology trend concerning compact SUVs ironically also highlights a stress on petrol engines. The BSVI emission norms and decreasing price gap between petrol and diesel are said to be the reasons. Presenting the superior drive-ability and fuel efficiency of diesel are the turbo-petrol (also termed as Gasoline Direct Injection) models and variants. In the Kushaq, Skoda has termed the technology coinage as TSI.

If the compact SUV offerings like the Kushaq, Brezza, Toyota Urban Cruiser, Duster and many others highlight a rising trend of petrol only variants in-line with the reasons mentioned above, an amount of technological exploration is on in the area of transmissions. As urban buyers warm up to compact SUVs and make a shift over from sedans and hatchbacks, almost every model being offered on the market is available with an option of an automatic gearbox. The highlight of this trend is the mushrooming of dual-clutch automated transmissions that support sporty and agile driving experience. As the first product to spring from Volkswagen Group’s India 2.0 project (see box), the Kushaq, is available with a choice of the much acclaimed DSG automated transmission. Apart from just one or two vehicles in its segment offering a CVT ‘auto’ transmission, and what could be termed as conventional ‘torque convertor’-based auto-box, many compact SUVs are offering their version of DSG automated transmission by calling them as DCT (Dual-Clutch Transmission). Most basic trims in the segment are offered with a 5- or 6-speed manual transmission.

Feature trends

Almost all the compact SUVs being offered in India are front-wheel drive with the engine and trans-axle located transversely at the front. The only four-wheel drive compact SUV, Duster, has already lost its arrangement to power both the axles. A look at the powertrain arrangement of the compact SUVs and their monocoque body construction, and it will be clear that they could be described as front-wheel hatchbacks with ‘lift-up’ suspension, an appropriate body style, and bigger dia. wheels and higher ground clearance. Most compact SUVs are equipped with McPherson strut suspension at the front and a twist beam axle at the rear. The Kushaq is no exception. It is keen to set itself apart from the Korean, Japanese and homegrown offerings like the Mahindra XUV300 with safety, quality, design and technology, according to Hollis. Offering TSI engines and DSG transmission, which were until now found on more premium offerings, the Kushaq, reflects its technological composition and the fact that it is the first vehicle to roll-out of the India-centric project set up with an investment of Euro-one billion, in its price positioning. The compact SUV with the lowest starting price – the Hyundai Venue at Rs.6.92 lakh approximately, offers a 1.2-litre MPI petrol engine at the basic level. It is mated to a 5-speed manual gearbox.

When it comes to features, none of the compact SUVs on offer, including the Kushaq, is immune to the fact there is a direct bearing of price. The basic variants get what could be termed as ‘essential’ features whereas the top-end variants get a variety of ‘bells and whistles. Put together all the them and they include voice command, LED headlamps and tail lamps, rear view monitor, airbags, ABS and EBD, electronic parking brake, air purifier, start/stop, telematics, sunroof, TPMS, ESC, rear parking sensors, VSM, hill-start assist, cruise control, keyless entry, rear parking camera, touchscreen infotainment system and others. A look at the features offered by the compact SUVs, and a clear trend is evident in terms of technology. This technology pertains to an ability to stay connected with an increasingly smarter use of telematics. Many compact SUVs offer satellite navigation, tracking and connectivity features that are unique to their manufacturers. Ford, for example, offers the SYNC connectivity technology on the EcoSport. What makes it interesting is that a lot of software work relating to the connectivity features and various other functions of these compact SUVs has happened in India. If the Brezza’s local content amounts to 98 percent, that of the Kushaq is 93 percent.

Summing up

Emerging as a hot-bed of style and technology (the Tata Nexon is also available as an electric compact SUV and the MG Hector as a hybrid compact SUV), the trend pertaining to compact SUVs is getting clearer and clearer with every new product introduction. It is underlying quality, safety, comfort, localisation (read as Atmanirbhar Bharat) and an ability to control costs. 

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Automotive major Stellantis has announced the formation of the Europe Supplier Advisory Council, a forum intended to increase collaboration between the carmaker and its supply chain. The council brings together senior Stellantis leadership and 26 supplier partners representing various automotive technologies and commodities.

The council will convene for three sessions during 2026, with each meeting lasting 1.5 days. The initiative includes participation from major European supplier associations, ANFIA and FIEV, to provide a collective voice for the regional supply base.

The Council's primary functions include:

• Operational Efficiency: Identifying bottlenecks and improvement opportunities across the value chain.
• Strategic Workstreams: Establishing joint Stellantis-supplier groups focused on production planning, cost competitiveness and operational excellence.
• Innovation Readiness: Accelerating the deployment of new technologies and ensuring launch readiness for future vehicle programmes.
• Regulatory Alignment: Addressing European Union regulatory requirements and geopolitical instability.

The council is designed to modernise supplier partnerships amid technological shifts and market volatility. By co-leading workstreams, Stellantis and its partners aim to align performance expectations and enhance the resilience of the European manufacturing and R&D platforms.

Emanuele Cappellano, COO, Stellantis Europe, said, “The launch of the Europe Supplier Advisory Council represents an important milestone in our journey to strengthen the region’s industrial performance. Today, more than ever, our success depends on deep collaboration with our supplier partners. By creating a shared forum where we openly discuss challenges and opportunities, we are building the foundation for faster execution, stronger competitiveness, and sustainable growth across Europe.”

Stephane Dubs, SVP of Purchasing and Supplier Quality for Stellantis Europe, added, “Our suppliers are essential contributors to Stellantis’ transformation. This new Council allows us to work side-by-side, with transparency and respect, to co-create solutions that benefit both sides. Together, we will address the critical issues shaping our industry—whether in quality, launch readiness, cost competitiveness, innovation, or supply chain resilience—and turn them into strategic advantages for our entire ecosystem.”

Jean-Louis Pech, President, FIEV, commented, “FIEV welcomes the opportunity to join Stellantis Supplier Advisory Council, which represents a valuable opportunity to strengthen our relationship and enrich the dialogue with suppliers. This participation will enable us to represent, with ANFIA, the collective voice of suppliers and actively contribute to the Council’s work.”

Marco Stella, President, ANFIA Components Group and Vice-President of ANFIA, stated, “Now more than ever, it is essential to invest in a fruitful partnership between Stellantis and the supply chain ecosystem, caught between European market weakness, geopolitical instability and fierceful competition, also to face united and together EU regulatory challenges and support EU manufacturing and R&D platforms.”

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Spinny, an Indian full-stack used car platform, has announced that it recorded a threefold increase in vehicle deliveries on Gudi Padwa compared to standard operating days. The surge indicates a trend of consumers aligning automotive purchases with festive milestones.

The festive period saw a 50 percent increase in footfall across Spinny Car Hubs in the days leading up to the holiday. Its data suggests that 86 percent of customers experienced a standard delivery process despite the heightened activity.

Regional demand was concentrated in western and southern India:

• Maharashtra: Pune and Mumbai recorded over six times their average daily delivery volumes, with each city serving more than 100 customers in a single day.
• Geographic Contribution: Maharashtra, Andhra Pradesh, Telangana and Karnataka collectively accounted for 70 percent of total deliveries on the day.

In terms of demand trends, Hyundai Motor India and Maruti Suzuki India were the most preferred auto brands, while Hyundai Grand i10 was the most purchased vehicle. White remained the most popular exterior colour across all markets. It saw 53 percent of buyers utilised credit solutions to fund their purchases, reflecting a shift towards structured ownership.

Hanish Yadav, Senior Vice-President, Spinny, said, “Gudi Padwa holds deep cultural significance as a time of renewal and new beginnings. We are witnessing more customers align their car-buying journeys with such meaningful occasions. The strong surge in deliveries and increased engagement across our hubs reflects both evolving consumer intent and the trust placed in Spinny. Our focus remains on ensuring a transparent, reliable, and high-quality experience - regardless of demand cycles.”

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Renault India has officially released the ARAI-certified fuel efficiency figures for the newly launched Duster, which is now powered by the Turbo TCe 160 engine. This latest iteration of the SUV delivers a fuel economy rating of 18.45 kmpl when paired with the DCT automatic gearbox, while the version equipped with the six-speed manual transmission achieves a rating of 17.75 kmpl.

Developed specifically to suit Indian driving conditions, the vehicle combines robust performance with what Renault describes as best-in-class ride and handling characteristics. At the heart of the Duster is a turbo-petrol unit that generates 163 PS of power along with 280 Nm of torque, securing its position as the most powerful engine in its category.

Through intelligent engineering and a carefully optimised powertrain, Renault has managed to create a compelling balance that merges high output with segment-leading fuel efficiency, ensuring drivers do not have to compromise between spirited performance and economical running.

Dr V Vikraman, Chief of Renault Engineering, Renault Group India, said, “The ARAI-certified figures highlight the strength of our technology and our commitment to delivering superior all-round value. New Renault Duster’s Turbo 160 engine integrates advanced solutions such as low-friction coatings and high-pressure fuel injection to optimise combustion and efficiency. Paired with Renault’s latest DCT automatic transmission, which ensures fast and seamless gear shifts, the powertrain delivers an excellent balance of performance and fuel efficiency while remaining strong and responsive on the road.”

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South Korean automotive major Hyundai Motor Company has named Bradley J. Arnold as Chief Designer and Head of Hyundai Design North America (HDNA) in Irvine, California.

He will oversee vehicle and concept design for the North American market, focusing on the company’s design-led strategy.

Arnold rejoined Hyundai in 2016 and has held various leadership roles within the California studio. Since 2021, he led the exterior design team, contributing to the 2023 Hyundai Palisade facelift and the 2022 Hyundai Santa Cruz. His previous experience includes:

• Hyundai (2008–2011): Contributions to the Hyundai Genesis Coupe exterior and Hyundai Curb Concept interior.
• General Motors Design (2011–2016): Work on the Cadillac Elmiraj Concept, Chevrolet Tru 140S, and mobility concepts.
• Academic: Graduate of and former instructor at the ArtCenter College of Design.

In 2025, Arnold served as interim design head at HDNA, where he managed the development of production and concept vehicles. He directed the global XRT off-road strategy within 'The Sandbox,' a design hub at the California studio.

Under his guidance, this facility has produced the 2026 Palisade XRT PRO, the CRATER Concept, and upcoming XRT models scheduled for production.

Luc Donckerwolke, Executive Vice-President and Chief Creative Officer, Hyundai Motor Group, said, “Design is the clearest expression of our ambition as a brand. Brad brings clarity, courage, and a strong connection to North American customers. His leadership will be instrumental as Hyundai Design North America shapes vehicles that are both emotionally engaging and globally relevant.”

SangYup Lee, Executive Vice-President and Head of Hyundai and Genesis Global Design, commented, “With more than 18 years of experience working with highly respected global automotive brands, Brad brings an exceptional level of creative leadership and vision. We are excited to have him lead Hyundai Design North America and build on the strong momentum of our vehicle design direction.”

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