The year was 2000. The first two Completely Built Units (CBU) of Skoda Octavia landed in India and rushed to Aurangabad where the Volkswagen Group company would eventually set up a modern manufacturing facility. A confident Imran Hassan, as the head of the Czech company in India, looked keen to drill the fact that his Octavia was a car with a Czech badge but actually German in its quality – build and almost all of that it had to offer. A precursor of a segment that would pull buyers big time, the Octavia was official launched a year later in 2001. It was the same year that the Honda Accord was launched, albeit at a higher price point. The Hyundai Sonata too hit the market soon. The Honda Civic arrived in 2005, whereas the Toyota Corolla in 2003. The Hyundai Elantra arrived at round the same time. With SUVs yet to be the rage, these aspirational ‘executive’ sedans soon defined a new standard in the Indian auto industry. They came to occupy what would be termed as the C+ or D-segment. Forming an upper crest of sedans that were status and lifestyle-oriented, the two segment cars drew large sales volumes. The Octavia sold an estimated 8,000 units in 2005. A year before, in 2004, Honda Siel Cars sold 2,977 Accords. It cornered an enviable market share of 40 percent in its segment, an increase of 69 percent over 2003.

Between 2001 and 2010, the ‘executive’ sedan segment continued to be the ‘force’ with good sales. The introduction of new models like the Toyota Corolla and Honda Civic helped. The launch of large SUVs like the Hyundai Terracan, Ford Endeavour and Honda CR-V in the same time span did not create much ruffle as these were priced higher and were out of reach of many. It was with the launch of the Toyota Fortuner in 2009 that the SUV segment began gaining some serious muscle. By then, the D-segment had seen a good amount of shake and tumble. New additions included the Volkswagen Jetta and Passat. By 2011, the segment comprised the Toyota Corolla, Skoda Octavia, Honda Civic, Volkswagen Jetta, Hyundai Sonata Embera, Chevrolet Cruze and a few others. Crowded it became, and with an amount of fanfare to boast of. It turned out to be a segment that every manufacturer wanted a pie of. This, despite the SUV rage catching on since 2012 as the Ford EcoSport and Renault Duster arrived on the scene.

Vehicle buyers in India were suddenly exposed to a wider scheme of things; they were in fact torn between choosing an aspirational sedan or an SUV. The D-segment cars soldiered on with fair numbers to talk home about, albeit the likes of Civic and Octavia and not the Accord and the Sonata. On muted sales volumes, Honda discontinued the Accord in 2013. In May 2013, only 24 units of the ‘executive’ sedan were sold as compared to the sale of 68 CR-Vs. The Toyota Corolla sold 368 units in May 2013 as compared to the sale of 353 numbers in the month before. The Volkswagen Jetta sold 266 numbers in May 2013, and the Passat, 141 numbers. The Octavia, renamed as the Laura, sold 305 units in May 2013 as compared to the sale of 126 units in April 2013.

The near six-car D-segment has shrunk to a lone warrior in 2021. With the latest generation Honda Civic launched and quietly discontinued, the only car that seems to make up the segment today is the new Skoda Octavia. In the absence of Toyota Corolla, the only other car in the segment to give company to the Octavia is the Hyundai Elantra. Its numbers are anything to write home about today. The new Octavia has been priced uncomfortably close to the Superb with a starting price of INR 26 lakh. When it was first introduced in 2001, it was priced at no more than INR 10 lakh.

The executive sedan dilemma

If the Renault Duster should be credited to create some serious pull towards SUVs in India starting from 2012, today, it is the segments containing SUVs that are the most crowded. The clues of how the D-segment has shrunk to include just the Elantra or the Octavia (the new Octavia actually looks to have moved up and beyond the reach of this segment ironically) may be found in the proliferation of the SUVs at various levels – right from the Ford EcoSport level to the Toyota Fortuner level (where SUVs assume a serious form and function, complete with a 4WD system). A segment that did an estimated 10,000 units in 2005 has come down to a few hundred units in 2021. In January 2021, 32 units of the Elantra were sold. Eight units of the Octavia were sold. The Superb sold 239 units in the same month! Comprising cars that measure over 4.5m in length and are powered by engines with a displacement capacity of between 1800 cc and 2000 cc, the D-segment contenders have been priced between INR 15 lakh and INR 25 lakh.

Sitting above the C-segment, which consists of cars like the Maruti Ciaz and the Hyundai Verna, the D-segment cars have always been about status, comfort, features and performance. They are therefore about lower sales volumes and high production costs, making them difficult to pursue by many automakers. Proving to be a segment that has been tough to crack for many OEMs, the ones to taste immense success have been Skoda and Toyota with their Octavia and Corolla, respectively. With sales shrinking to become a fraction of that of the SUVs, and even not being as strong during their peak, the D-segment is a study that should reveal the time travel of the Indian passenger vehicle space. Affected extensively by the proliferation of SUVs at various price points, the D-segment is all but gone. The recent figures by SIAM indicating that SUV acceptance has increased steadily, and has grown to be more than the total sales of sedans and hatchbacks combined in the April-June quarter of 2021, the D-segment, it is clear, has shrunk drastically. With the B-SUVs (like Maruti Suzuki Brezza, Hyundai Venue, Tata Nexon) eating into the C-sedan segment and the larger C-SUVs (like KIA Seltos, Tata Harrier, Hyundai Creta) taking a pie out of the D-sedan segment, what was once considered as the most coveted has now been relegated to soldier on with much difficulty.

With India refusing to shift from being a price sensitive market, and with a certain purchasing power equation always present, the growth in SUVs that come at desirable price points with an aspirational value to talk about, the D-segment, it may be an exaggeration to say is on its last legs. Undercutting sedans when it comes to pricing, SUVs are proving to be the ruthless D-segment killers. Presenting a strong perception regarding ‘value for money’, it is they that are providing no chance for even the existing D-segment contenders to have much leeway. They may be world-class and highly regarded the world over, but the D-segment cars like the Skoda Octavia and Hyundai Elantra look like they are up against a wall. Made from Completely Knocked Down (CKD) kits that are weighed by the cost versus volume considerations, the D-segment cars that exist suffer from a significant cost disadvantage. Add low demand, and it is not surprising for Skoda to position the new Octavia within rubbing distance of the Superb in terms of price and features. Such is it that those looking for ventilated seats could go for the Superb and those not needing them could for the Octavia!

With such fine differentiation defining the current crop of vehicles that make up the D-segment, a big shake down does not seem far away. It could be driven by regulations and market requirements for certain. Already dissuading many OEMs to drop their D-segment offering, regulations like BS VI have indeed been a big factor. The other has been the availability of SUVs at price points that correspond with D-segment sedans. A big plus concerning SUVs is the status and lifestyle image they present. The other is their ability to travel over rough terrain and provide good visibility due to the high seating position. Providing a sense of invincibility, SUVs seem to offer more than a D-segment sedan could, today. At the top, it has increasingly come under pressure from luxury sedans and other offerings from brands like Audi, Mercedes-Benz and BMW. Some of the entry-level products from these OEMs don’t cost a premium. Owning used luxury cars has also become easy as their volumes have risen. This too has put pressure on the existence of the D-segment without any doubt. W ith the Octavia taking a position within close proximity to the Superb, the future of D-segment, at best, looks tough. This, even with the talk of the new Elantra being introduced gaining force with every passing day. Unless Hyundai unleashes the Elantra with some novel trick up its sleeve, there’s not much left to talk about the once glorious D-segment. (MT)

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Vietnamese automotive company VinFast has announced the signing of Memoranda of Understanding (MOUs) with 29 aftersales partners during its Global Business Conference held between 4 May and 10 May 2026.

The event gathered over 200 investors and partners from North America, Europe, the Middle East, India, Indonesia, the Philippines and Kazakhstan to discuss the company’s international service expansion.

The MoUs outline plans for international partners to establish electric vehicle (EV) service workshops that adhere to VinFast’s global standards. To maintain service quality, VinFast intends to provide standardised technician training, certification programmes and operating procedures. The company is also developing a parts supply network with a target of delivering common spare parts within 24 hours in major markets.

The automaker is building on its domestic aftersales foundation in Vietnam, where it operated nearly 400 workshops by the end of 2025. This contributed to a total global network of nearly 800 facilities at that time.

For 2026, the company aims to expand its global reach to more than 1,100 service workshops. This network will be implemented through several models, including – dealerships for retail customers, services for fleet and transportation business clients and partnerships with third-party local service workshops.

The expansion strategy includes specific support policies such as repair time commitments in Vietnam and the provision of replacement vehicles in international markets. VinFast also provides ongoing technical support, battery inspections and software updates for its customers.

Bui Viet Hung, Deputy CEO of Global Aftersales at VinFast, said, “Our goal is not simply to expand the network, but to build a customer-centric aftersales ecosystem that delivers an outstanding experience on a global scale. Through partnerships with experienced local operators and the application of VinFast’s global standards, we aim to provide aftersales services that are exceptional, responsive, and reliable”.

In addition to maintenance services, VinFast is collaborating with partners like V-Green to develop a global charging system. The company aims to establish more than 1.5 million charging ports worldwide to provide a comprehensive ownership experience for international EV users.

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Mumbai-headquartered automotive major Tata Motors is upbeat on FY2027. The company reported revenue of INR 3,355 billion, down 9 percent YoY in FY2026, as compared to INR 3,660 billion a year ago. The profit before tax saw a decline of 13 percent at INR 2,333 billion, as against INR 3,142 billion last year.

The impact was primarily on the back of several headwinds at Jaguar Land Rover, including cyber incidents, tariffs, China's luxury tax, VME pressures and adverse commodities. The Consolidated Net Debt stood at INR 307 billion, on account of adverse free cash flows primarily owing to production stoppages at JLR.

However, Tata Motors management is quite optimistic about transitioning into the new fiscal year. Shailesh Chandra, Managing Director & CEO, Tata Motors Passenger Vehicles, outlined a ‘stay the course’ philosophy backed by aggressive technological pivots. Despite macroeconomic volatility, the company is doubling down on its multi-powertrain strategy to insulate itself from global commodity shocks.

While FY2026 was a year of ‘outperformance’ (15 percent growth), Chandra has set a realistic yet ambitious floor for the mid-term.

"We are confident growth can be over 10 percent for FY2027. There is no question about changing the long-term plan. Unless there is a significant geopolitical impact on petrol and diesel prices that may have a 1-2 percent plus or minus effect on new car sales, we remain on track," Chandra stated.

Perhaps the most significant outlook provided was the expected reversal of the traditional cost structure. Chandra views the rising cost of Internal Combustion Engines (ICE) as an inevitability that will eventually make EVs the more profitable segment.

Interestingly, for Tata Motors’ alternative energy fuel mix (electric and CNG) now already accounts for 43 percent of passenger vehicle sales.

"ICE is going to be inflationary in the future," Chandra predicted. "Cost on the EV side has been disinflationary. If not equal, it will be better than ICE. We are not that concerned on profitability being impacted badly; there can be some pressure in the short-term, but it maybe for completely different reasons," he responded on the demand in the upcoming few months.

The automaker is also ramping up production to meet demand and expects to build on the strong momentum of H2 FY2026, and continue to deliver profitable and industry-beating growth in FY2027, supported by a robust demand pipeline, planned pipeline of new products and established multi-powertrain strategy.

By December 2026 or early CY2027, Tata Motors plans to enter the Flex-Fuel arena with at least one product to align with evolving government mandates.

"As far as Tata Motors is concerned, we are comfortable in terms of technology readiness," Chandra noted. "By end-December 2026 or early next year, we expect our first Flex-Fuel vehicle to be introduced. We are currently in discussion with the government through SIAM for E25 readiness."

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Maruti Suzuki India Limited has crossed a new threshold in its environmental logistics strategy, having now sent more than three million vehicles across the country by rail. The carmaker views this cumulative figure as proof of its deepening commitment to reducing emissions through supply chain innovation.

The share of trains in the company’s outbound vehicle movement has grown from just five percent in the 2014-15 fiscal year to 26.5 percent in 2025-26. The journey from two million to three million rail dispatches took only 21 months, setting a company record for the fastest addition of one million units moved by train.

Two of Maruti Suzuki’s manufacturing hubs, at Hansalpur and Manesar, are equipped with in-plant railway sidings, a distinction held by no other passenger vehicle maker in India. These facilities were built under the national PM GatiShakti master plan. The Hansalpur siding became operational in March 2023 and received a virtual inauguration from Prime Minister Narendra Modi a year later. In February 2026, it earned global recognition as the first modal shift transport project registered under Verra’s carbon standards. The Manesar siding, the largest of its kind in the country, saw its first train flagged off in June 2025 by Union Minister Ashwini Vaishnaw and Haryana Chief Minister Nayab Singh Saini.

With a combined annual capacity of 750,000 vehicles, the two sidings feed a hub and spoke network covering more than 600 cities from 22 hubs. Popular models like the Swift, Brezza, Baleno, Grand Vitara and Ertiga, produced in Gurugram, Manesar and Gujarat, are moved through this system. Rail connectivity also extends to the ports of Mundra and Pipavav, supporting the company’s export shipments.

Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki, said, “Achieving three million cumulative vehicle dispatches through railways marks a significant milestone in Maruti Suzuki’s green logistics journey. Since 2014, our rail-based vehicle dispatches have increased ninefold in volume, now contributing 26.5 percent of the Company’s total vehicle dispatches. Maruti Suzuki has committed over INR 13,720 million towards dedicated green logistics infrastructure. This includes development of in-plant railway sidings at our Hansalpur and Manesar manufacturing facilities, rail yards setup at key logistics hubs, procurement of specialised automotive rakes and supporting multiple infrastructure upgrades.

 “We thank the Government of India for the visionary PM GatiShakti National Master Plan, which has created a strong enabling framework for integrated, multimodal logistics and has supported the industry’s transition towards efficient, rail-led and sustainable freight movement. Going forward, we aim to increase the share of rail-based vehicle dispatches to 35 percent by FY2030-31 and plan to establish an in-plant siding at our new Kharkhoda facility. This would further help reduce carbon footprint, lower fuel consumption and ease overall road congestion.”

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The 110th birthday of Ferruccio Lamborghini Cavaliere di Gran Croce OMRI, the famous Italian automobile designer and industrialist who created Lamborghini Trattori in 1948 and Automobili Lamborghini in 1963 was on 28 April 2026. The force behind the conceptualisation, design and development of some of the most iconic supercar models ever to come out of Italy, such as the Miura and Countach, Lamborghini was driven by an unceasing desire to improve and innovate. 
Born in Renazzo, a hamlet in the municipality of Cento (province of Ferrara), on 28 April 1916, Lamborghini – the eldest son of farmers Antonio and Evelina Lamborghini – was attracted to mechanics than to the land that his father harvested. At the very young age, he spent his afternoons in the farmstead workshop. 
Managing to get hired by the best mechanical workshop in Bologna, where he discovered the secrets of mechanics, Lamborghini was drafted and assigned to the 50th Mixed Maneuver Motor Fleet stationed in Rhodes at the outbreak of World War II.
He successfully repaired (and broke) vehicles belonging to the Italians, German and British. Founding his first company in Rhodes, a small mechanical repair shop, Lamborghini returned to Italy in 1946 and, taking advantage of incentives put in place to support the economic recovery, opened a machine shop in Cento to repair motor vehicles and build small utility vehicles. 
Observing the crisis suffered by local agriculture, he built inexpensive agricultural tractors within reach of small landowners, using the components of old military vehicles. The first was made from a Morris truck where he applied a fuel vaporiser of his own invention. He sold some eleven such machines, establishing himself as an entrepreneur.
Counted among the most important industrialists in Italy by 1963, Lamborghini decided to build the best grand touring cars in the world. An incident often told is that he complained to Enzo Ferrari about a broken clutch in his personal Ferrari. Ferrari reportedly told him: “Stick to making tractors and leave the sports cars to me.”
Determined to build a better car than his Ferrari 250GT, Lamborghini hired top talent, including former Ferrari engineer Giotto Bizzarrini, to design a new V12 engine, and Gian Paolo Dallara as technical director. The first prototype – the 350 GTV – was built in Sant’Agata Bolognese and shown at the 1963 Turin Motor Show. 
The refined production version – the 350 GT – debuted at the 1964 Geneva Motor Show. The Muira, launched in 1966, redefined the supercar segment like no other, establishing firmly Lamborghini and his car venture into the domain that Ferrari ruled. 
The emblem found on the bonnet of the Muira was a result of an exercise where Lamborghini contacted a well-known local graphic designer, Paolo Rambaldi, who asked him what personal characteristics he felt he possessed. “I’m tamugno (which translated from dialect means hard, strong, stubborn) like a bull,” was the reply. An emblem was born thus with a raging bull in it, popularly referred to as the world-famous logo of Automobili Lamborghini.
Retaining his spirit after he left this world on 20 February 1993, Automobili Lamborghini continues to make among the best and most desirable supercars today. They are made with his conviction that the best can still be improved and new avenues can be explored.
 

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