The year was 2000. The first two Completely Built Units (CBU) of Skoda Octavia landed in India and rushed to Aurangabad where the Volkswagen Group company would eventually set up a modern manufacturing facility. A confident Imran Hassan, as the head of the Czech company in India, looked keen to drill the fact that his Octavia was a car with a Czech badge but actually German in its quality – build and almost all of that it had to offer. A precursor of a segment that would pull buyers big time, the Octavia was official launched a year later in 2001. It was the same year that the Honda Accord was launched, albeit at a higher price point. The Hyundai Sonata too hit the market soon. The Honda Civic arrived in 2005, whereas the Toyota Corolla in 2003. The Hyundai Elantra arrived at round the same time. With SUVs yet to be the rage, these aspirational ‘executive’ sedans soon defined a new standard in the Indian auto industry. They came to occupy what would be termed as the C+ or D-segment. Forming an upper crest of sedans that were status and lifestyle-oriented, the two segment cars drew large sales volumes. The Octavia sold an estimated 8,000 units in 2005. A year before, in 2004, Honda Siel Cars sold 2,977 Accords. It cornered an enviable market share of 40 percent in its segment, an increase of 69 percent over 2003.

Between 2001 and 2010, the ‘executive’ sedan segment continued to be the ‘force’ with good sales. The introduction of new models like the Toyota Corolla and Honda Civic helped. The launch of large SUVs like the Hyundai Terracan, Ford Endeavour and Honda CR-V in the same time span did not create much ruffle as these were priced higher and were out of reach of many. It was with the launch of the Toyota Fortuner in 2009 that the SUV segment began gaining some serious muscle. By then, the D-segment had seen a good amount of shake and tumble. New additions included the Volkswagen Jetta and Passat. By 2011, the segment comprised the Toyota Corolla, Skoda Octavia, Honda Civic, Volkswagen Jetta, Hyundai Sonata Embera, Chevrolet Cruze and a few others. Crowded it became, and with an amount of fanfare to boast of. It turned out to be a segment that every manufacturer wanted a pie of. This, despite the SUV rage catching on since 2012 as the Ford EcoSport and Renault Duster arrived on the scene.

Vehicle buyers in India were suddenly exposed to a wider scheme of things; they were in fact torn between choosing an aspirational sedan or an SUV. The D-segment cars soldiered on with fair numbers to talk home about, albeit the likes of Civic and Octavia and not the Accord and the Sonata. On muted sales volumes, Honda discontinued the Accord in 2013. In May 2013, only 24 units of the ‘executive’ sedan were sold as compared to the sale of 68 CR-Vs. The Toyota Corolla sold 368 units in May 2013 as compared to the sale of 353 numbers in the month before. The Volkswagen Jetta sold 266 numbers in May 2013, and the Passat, 141 numbers. The Octavia, renamed as the Laura, sold 305 units in May 2013 as compared to the sale of 126 units in April 2013.

The near six-car D-segment has shrunk to a lone warrior in 2021. With the latest generation Honda Civic launched and quietly discontinued, the only car that seems to make up the segment today is the new Skoda Octavia. In the absence of Toyota Corolla, the only other car in the segment to give company to the Octavia is the Hyundai Elantra. Its numbers are anything to write home about today. The new Octavia has been priced uncomfortably close to the Superb with a starting price of INR 26 lakh. When it was first introduced in 2001, it was priced at no more than INR 10 lakh.

The executive sedan dilemma

If the Renault Duster should be credited to create some serious pull towards SUVs in India starting from 2012, today, it is the segments containing SUVs that are the most crowded. The clues of how the D-segment has shrunk to include just the Elantra or the Octavia (the new Octavia actually looks to have moved up and beyond the reach of this segment ironically) may be found in the proliferation of the SUVs at various levels – right from the Ford EcoSport level to the Toyota Fortuner level (where SUVs assume a serious form and function, complete with a 4WD system). A segment that did an estimated 10,000 units in 2005 has come down to a few hundred units in 2021. In January 2021, 32 units of the Elantra were sold. Eight units of the Octavia were sold. The Superb sold 239 units in the same month! Comprising cars that measure over 4.5m in length and are powered by engines with a displacement capacity of between 1800 cc and 2000 cc, the D-segment contenders have been priced between INR 15 lakh and INR 25 lakh.

Sitting above the C-segment, which consists of cars like the Maruti Ciaz and the Hyundai Verna, the D-segment cars have always been about status, comfort, features and performance. They are therefore about lower sales volumes and high production costs, making them difficult to pursue by many automakers. Proving to be a segment that has been tough to crack for many OEMs, the ones to taste immense success have been Skoda and Toyota with their Octavia and Corolla, respectively. With sales shrinking to become a fraction of that of the SUVs, and even not being as strong during their peak, the D-segment is a study that should reveal the time travel of the Indian passenger vehicle space. Affected extensively by the proliferation of SUVs at various price points, the D-segment is all but gone. The recent figures by SIAM indicating that SUV acceptance has increased steadily, and has grown to be more than the total sales of sedans and hatchbacks combined in the April-June quarter of 2021, the D-segment, it is clear, has shrunk drastically. With the B-SUVs (like Maruti Suzuki Brezza, Hyundai Venue, Tata Nexon) eating into the C-sedan segment and the larger C-SUVs (like KIA Seltos, Tata Harrier, Hyundai Creta) taking a pie out of the D-sedan segment, what was once considered as the most coveted has now been relegated to soldier on with much difficulty.

With India refusing to shift from being a price sensitive market, and with a certain purchasing power equation always present, the growth in SUVs that come at desirable price points with an aspirational value to talk about, the D-segment, it may be an exaggeration to say is on its last legs. Undercutting sedans when it comes to pricing, SUVs are proving to be the ruthless D-segment killers. Presenting a strong perception regarding ‘value for money’, it is they that are providing no chance for even the existing D-segment contenders to have much leeway. They may be world-class and highly regarded the world over, but the D-segment cars like the Skoda Octavia and Hyundai Elantra look like they are up against a wall. Made from Completely Knocked Down (CKD) kits that are weighed by the cost versus volume considerations, the D-segment cars that exist suffer from a significant cost disadvantage. Add low demand, and it is not surprising for Skoda to position the new Octavia within rubbing distance of the Superb in terms of price and features. Such is it that those looking for ventilated seats could go for the Superb and those not needing them could for the Octavia!

With such fine differentiation defining the current crop of vehicles that make up the D-segment, a big shake down does not seem far away. It could be driven by regulations and market requirements for certain. Already dissuading many OEMs to drop their D-segment offering, regulations like BS VI have indeed been a big factor. The other has been the availability of SUVs at price points that correspond with D-segment sedans. A big plus concerning SUVs is the status and lifestyle image they present. The other is their ability to travel over rough terrain and provide good visibility due to the high seating position. Providing a sense of invincibility, SUVs seem to offer more than a D-segment sedan could, today. At the top, it has increasingly come under pressure from luxury sedans and other offerings from brands like Audi, Mercedes-Benz and BMW. Some of the entry-level products from these OEMs don’t cost a premium. Owning used luxury cars has also become easy as their volumes have risen. This too has put pressure on the existence of the D-segment without any doubt. W ith the Octavia taking a position within close proximity to the Superb, the future of D-segment, at best, looks tough. This, even with the talk of the new Elantra being introduced gaining force with every passing day. Unless Hyundai unleashes the Elantra with some novel trick up its sleeve, there’s not much left to talk about the once glorious D-segment. (MT)

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AU Small Finance Bank has partnered with Maruti Suzuki India, the country’s largest passenger vehicle manufacturer, to introduce 'Suhana Safar', a scheme that links Recurring Deposits (RD) to auto loans. The initiative is aimed at first-time car buyers and applies to the Alto K10, S-Presso, Celerio and WagonR models.

Under the programme, customers open an RD account with AU Small Finance Bank and deposit a monthly amount equivalent to the future car EMI for 3 to 6 months. Upon maturity, the accumulated funds, which have earned interest, are used as the down payment for the vehicle, after which the bank provides the auto loan.

The scheme allows customers to save and earn interest while demonstrating repayment capacity before committing to a loan. The bank also uses this process to evaluate creditworthiness.

AU Small Finance Bank offers RD interest rates of 4.75 percent to 7.40 percent per annum for the general public, and 5.25 percent to 7.90 percent per annum for senior citizens.

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Czech automaker Skoda Auto India has introduced the new Kodiaq RS, the first SUV to carry the performance-focused RS badge in the Indian market at INR 6.69 million (ex-showroom).

The company limited the initial release to 50 units, which were sold out within six minutes of launch. This release aligns with the 50th anniversary of the RS badge and the 125th year of the brand’s motorsport history.

Ashish Gupta, Brand Director, Skoda Auto India, said, “The RS badge represents an iconic performance legacy. Bringing it to our flagship 4x4, all-terrain, 7-seater SUV combines luxury, capability and motorsport DNA in one offering. The overwhelming response, with all units sold out in minutes, reflects the strong enthusiasm among customers.”

The Kodiaq RS features a 2.0-litre TSI engine producing 195 kW (265 PS) and 400 Nm of torque, paired with a 7-speed DSG transmission and all-wheel drive. The vehicle accelerates from zero to 100 kmph in 6.3 seconds, with a top speed of 231 kmph.

The vehicle is equipped with progressive steering and the latest-generation Dynamic Chassis Control (DCC) Plus, which allows drivers to adjust damping characteristics. The Driving Mode Select offers multiple settings, including Eco, Comfort, Normal, Sport, Individual, Snow and a dedicated Off-Road mode.

The exterior includes black accents on the grille frame, mirrors, window frames, roof rails, and the D-pillar. The front features a bumper with black elements and a horizontal light strip in the grille. The rear includes a full-width reflector, blacked-out lettering, and stainless-steel exhaust tips. The SUV is fitted with 20-inch Elias alloy wheels and is available in Moon White, Magic Black, Velvet Red and Steel Grey.

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Honda Cars India (HCIL), a leading passenger vehicle manufacturer, has announced wholesales of 8,788 units in June 2026.

In the domestic market, the company sold 5,243 units and 3,545 units for export, which marks 71.5 percent YoY, when the company sold 4,618 units domestically and exported 506 units.

Kunal Behl, Vice-President, Marketing & Sales, Honda Cars India, said, "The launch of new City and India Premiere of global SUV Honda ZR-V has generated strong momentum for our overall sales including Amaze and Elevate during June, driven by healthy customer demand and a positive market response. With Monsoon conditions expected to improve during July, we hope to sustain this positive momentum in the months ahead.

“The deliveries of ZR-V are also scheduled to begin from July. It will draw discerning new customers and prospects into Honda showrooms, enhancing our premium brand appeal and unlocking new growth opportunities,” he added.

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French automotive company Renault India has recorded 4,063 domestic wholesale units in June 2026, a 55 percent YoY increase compared to the previous year. This also marks the 10^th consecutive month of double-digit growth for the company.

Interestingly, for H1 CY2026, the company reported sales of 25,844 units, representing 61 percent YoY growth.

During June, Renault India began exports of the Duster, dispatching 750 units to South Africa. The company stated that this performance reflects customer response to its product strategy and demand across its portfolio.

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