- Bentley Motors
- Front of House
- Dr. Frank-Steffen Walliser
- Queen Elizabeth II
- Andreas Lehe
- design studio
Bentley Motors Unveils New Design Studio
- By MT Bureau
- July 08, 2025

British marquee luxury brand Bentley Motors has unveiled its new Design Studio, converting one of its most historic buildings on site – the famous ‘Front of House’, in Crewe, England.
The facility conceptualised by Bentely’s own design team sports a fresh look and architecture, which was officially opened by Bentley’s Chairman and CEO, Dr. Frank-Steffen Walliser, fellow board members and Bentley’s 4,000-strong workforce in a special event.
Bentley Motors’ expanded Design Studio in Crewe is deeply rooted in the company's history since 1939. This newly revitalised space, which once hosted distinguished visitors including Late Majesty Queen Elizabeth II, nearly doubles the size of the previous studio and now includes a new third floor.
The expansion is a blend of new construction and renovation, aligning with Bentley's commitment to on-site sustainability and its carbon-neutral factory goals. While preserving the building's historic character, the studio aims to inspire approximately 50 designers to shape the future of Bentley's exterior and interior aesthetics.
For the first time, the new studio brings together various design disciplines under one roof, fostering enhanced collaboration. This includes specialists in colour and trim, Bentley's bespoke Mulliner division and the increasingly crucial user experience (UX) and user interface (UI) teams. This integrated approach is set to redefine how drivers interact with their vehicles, ensuring a seamless and innovative future for Bentley's iconic designs.
Dr. Frank-Steffen Walliser, CEO, Bentley Motors, said, “We are currently steering the biggest Bentley design revolution in our history and so to inspire our designers and wider team with an innovative and creative environment that enables the ability to drive the creation of Bentley’s future BEV models, is a necessary positive next step to create the next great chapter for Bentley Motors. Having the ability to form a truly collaborative group within one space will offer a step change in how we work together and that holistic team will enable us to truly achieve success by design.”
Andreas Lehe, Board Member for Manufacturing, Bentley Motors, said, “The modernisation of our site, while at the same time respecting our origins, is something I am particularly proud of in this building, and it gives me great delight to say that our talented design team have a new home they can be proud of. This is just the next step in our state-of-the-art site transformation as we continue to revolutionise our headquarters into benchmark truly digital, innovative, highly-flexible facilities.”
Adient And Autoliv Co-Develop Safety Solution For Reclined Seating
- By MT Bureau
- October 14, 2025

Adient, a global leader in car seating and Autoliv, a global supplier of car safety systems, have co-developed safety solutions to enhance occupant protection in deeply reclined or ‘zero-gravity’ seating positions. The solution, which is ready for mass production, combines Adient’s new seating concept ‘Z-Guard’ with Autoliv’s safety technology.
The partners stated that zero-gravity seating is seeing an increasing demand in mid-end to high-end vehicles. However, the reclined posture can reduce the effectiveness of safety systems designed for standard upright seating.
Adient’s Z-Guard is based on the principle of Multi-Dimensional Collaborative Protection and integrates constraint and energy-absorbing technologies into a dynamic safety system. Key innovations include:
- Active Cushion Collapse Mechanism: This feature rapidly collapses the seat frame in a crash to absorb energy and adjust posture, reducing spinal impact.
- Adjustable Seat Belt Outlet: This feature adapts to passenger posture and body type, enhancing restraint and minimising risks like shoulder slippage.
Autoliv’s technology complements this with an Integrated Seatbelt System, Dynamic Lumbar Retractor, Pelvic Cushion Airbag and Head Side Airbag. These systems work to protect the head, neck, chest and pelvis.
The Z-Guard concept also allows integration with vehicle driver assistance systems. Using predictive signals, it employs motor-driven seat repositioning to adjust the occupant’s posture before a collision to reduce injury risk. If a crash cannot be detected in time, Z-Guard provides protection through dual pretensioners, cushion buffering and a collapse mechanism to prevent forward movement.
Adient is leading the commercialisation of the Z-Guard, which is scheduled for production in a high-volume model from a major global OEM.
Alumobility To Present Lightweighting Innovation At EuroCarBody 2025
- By MT Bureau
- October 14, 2025

Alumobility, the association that supports the car industry with lightweighting, will attend the Automotive Circle’s EuroCarBody 2025 conference in Bad Nauheim, Germany, from 14th October to 16th October.
The conference will focus on production developments in car design and technology, with emphasis on sustainability and lightweighting.
Alumobility will present a new theoretical technical case study, conducted with a North American OEM. The study shows that converting key vehicle systems from steel to aluminium can reduce the total weight of a crossover battery electric vehicle by 20 percent without increasing vehicle cost or manufacturing complexity.
The results will be shared during a technical presentation led by Alumobility Technical Director Professor Mark White, Vice-President Mario Greco and CAE Lead Vincent Laurent. The session will highlight how aluminium-intensive designs can enable:
- Weight reduction (20 percent of total vehicle weight)
- Same or slightly lower overall cost to manufacture a vehicle
- Lower manufacturing complexity with fewer parts and joints
- Enhanced vehicle performance with fewer resources
The project findings support previous Alumobility studies on the potential of aluminium to support vehicle architectures.
OPEN Alliance And AUTOSAR Partner On Automotive Ethernet Standards
- By MT Bureau
- October 13, 2025

OPEN Alliance and AUTOSAR have formed a partnership to drive the adoption of Ethernet-based communication in vehicles. The collaboration aims to provide users with higher bandwidth, lower latency, and enhanced scalability between vehicle technologies.
The move seeks to address functional safety and cybersecurity requirements while avoiding duplicated work. The groups will deliver open specifications for Ethernet communication for the global automotive industry, covering areas such as the Physical Layer Specification, Switch configuration and Media Access Control Security (MACsec).
Tobias Belitz, OPEN Alliance Secretary and Renesas Networking Specialist, said, “We are delighted to announce this new collaboration with AUTOSAR. Much like OPEN Alliance, it is a global organisation encompassing leading companies within the automotive and software industry, with a unified mission to develop and establish an optimal networking strategy for modern vehicles. We look forward to working with AUTOSAR to enable greater wide scale adoption of Ethernet-based connectivity.”
Ethernet is becoming the backbone of next-generation vehicles, supporting technologies such as Advanced Driver Assistance Systems (ADAS) and the autonomous vehicle. The partnership will ensure coordination and alignment between the groups’ activities in automotive Ethernet.
Thomas Ruping, Chairperson, AUTOSAR, said, “AUTOSAR warmly welcomes the opportunity to collaborate with OPEN Alliance as an AUTOSAR Attendee. This collaboration strengthens our joint effort to advance Automotive Ethernet and Automotive Ethernet-based technologies, with a particular focus on cybersecurity and safety use cases. In consequence the collaboration will further support the global automotive industry and foster the advancement of automotive software development worldwide.”
Key areas of collaboration include the use of MACsec, which offers a low-latency and high-performance solution for vehicles. The groups will standardise OPEN Alliance specifications within the AUTOSAR framework to ensure the interoperability of Ethernet communication. Features such as Scalable Service-Oriented Middleware over Internet Protocol (SOME/IP), Diagnostics over Internet Protocol (DoIP) and Time Sensitive Networking (TSN) will be mapped.
The collaboration will see joint development of TC11, TC17, TC18 and TC19, which cover Ethernet Switch requirements, MACsec, the Remote Control Protocol and Software for Switch Management.
- Ministry of Heavy Industries
- MHI
- Automotive Research Association of India
- ARAI
- Micelio
- IIT Guwahati Tech Park
- electric vehicles
- testing
- Dr Reji Mathai
- Micelio Discover Studio
- Shreyas Shibulal
ARAI And Micelio Open Digital Twin Lab For EV Testing
- By MT Bureau
- October 10, 2025

The Digital Twin Lab, established by the Automotive Research Association of India (ARAI) with Micelio and IIT Guwahati Tech Park, has now become completely operational.
The lab, supported by the Ministry of Heavy Industries (MHI), enables simulation-led development for electric vehicles (EVs) to help startups, MSMEs and car manufacturers accelerate design, validation and deployment. Its capabilities will be showcased at Micelio’s Global Clean Mobility Summit 2025.
The facility uses a ‘Hub-and-Spoke' model, with the hub at ARAI in Pune and two spokes: one at Micelio Discovery Studio in Bengaluru and the other at the Indian Institute of Technology (IIT) Guwahati. It became fully operational in June 2025.
Dr Reji Mathai, Director, ARAI, said, “ARAI is proud to announce the strategic expansion of its Digital Twinning services across India, extending from the western region to the eastern and southern parts of the country. As India advances towards a future of intelligent and sustainable mobility, ARAI remains committed to empowering OEMs, startups, and automotive innovators with cutting-edge mobility solutions. We are grateful to the Ministry of Industries for their continued support in driving technology-led green mobility initiatives. We also deeply value our collaboration with Micelio, our trusted partner in this endeavour and look forward to a successful journey in broadening ARAI’s national footprint.”
The lab offers digital twin modelling for EV components, including battery packs, motors and drivetrains. It provides virtual validation environments that can simulate conditions such as wear-and-tear and energy consumption. This is supported by Hardware-in-Loop testing systems and AI/ML-based simulation tools.
Shreyas Shibulal, Founder & Director, Micelio Mobility, said, "This lab represents a fundamental shift in how India approaches EV innovation. By providing access to advanced digital twin infrastructure, we are reducing time-to-market and development costs, while also enabling a new generation of Indian EV innovators to compete globally while developing solutions specifically tailored to Indian conditions and requirements."
The facility allows startups and MSMEs to validate their concepts and refine designs without large capital investments.
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