British marquee luxury brand Bentley Motors has unveiled its new Design Studio, converting one of its most historic buildings on site – the famous ‘Front of House’, in Crewe, England.

The facility conceptualised by Bentely’s own design team sports a fresh look and architecture, which was officially opened by Bentley’s Chairman and CEO, Dr. Frank-Steffen Walliser, fellow board members and Bentley’s 4,000-strong workforce in a special event.

Bentley Motors’ expanded Design Studio in Crewe is deeply rooted in the company's history since 1939. This newly revitalised space, which once hosted distinguished visitors including Late Majesty Queen Elizabeth II, nearly doubles the size of the previous studio and now includes a new third floor.

The expansion is a blend of new construction and renovation, aligning with Bentley's commitment to on-site sustainability and its carbon-neutral factory goals. While preserving the building's historic character, the studio aims to inspire approximately 50 designers to shape the future of Bentley's exterior and interior aesthetics.

For the first time, the new studio brings together various design disciplines under one roof, fostering enhanced collaboration. This includes specialists in colour and trim, Bentley's bespoke Mulliner division and the increasingly crucial user experience (UX) and user interface (UI) teams. This integrated approach is set to redefine how drivers interact with their vehicles, ensuring a seamless and innovative future for Bentley's iconic designs.

Dr. Frank-Steffen Walliser, CEO, Bentley Motors, said, “We are currently steering the biggest Bentley design revolution in our history and so to inspire our designers and wider team with an innovative and creative environment that enables the ability to drive the creation of Bentley’s future BEV models, is a necessary positive next step to create the next great chapter for Bentley Motors. Having the ability to form a truly collaborative group within one space will offer a step change in how we work together and that holistic team will enable us to truly achieve success by design.”

Andreas Lehe, Board Member for Manufacturing, Bentley Motors, said, “The modernisation of our site, while at the same time respecting our origins, is something I am particularly proud of in this building, and it gives me great delight to say that our talented design team have a new home they can be proud of. This is just the next step in our state-of-the-art site transformation as we continue to revolutionise our headquarters into benchmark truly digital, innovative, highly-flexible facilities.”

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Bengaluru-based design and technology services major Tata Elxsi and Japanese auto major Suzuki Motor Corporation have inaugurated the Suzuki–Tata Elxsi Cloud HIL Centre in Trivandrum, India.

The new centre is Suzuki’s first full-vehicle cloud-enabled Hardware-in-the-Loop (HIL) validation facility and represents the second engineering centre established under the Tata Elxsi–Suzuki partnership, following the Offshore Development Centre (ODC) in Pune.

The new facility is engineered for early-stage, full-vehicle simulation and validation through a cloud-native infrastructure. It will allow the Japanese automaker’s development and test teams to remotely access HIL infrastructure integrated with Electronic Control Units (ECUs) – reducing reliance on physical prototypes and accelerating validation cycles across R&D centres worldwide. This aligns with Suzuki’s roadmap for Software-Defined Vehicles (SDVs), reinforcing a shift toward software-led, scalable development.

Being purpose-built, the facility integrates Tata Elxsi’s domain expertise in automotive Verification and Validation (V&V), test automation and simulation, which it claims enables transformative advancements in development speed, quality and future readiness.

The Cloud HIL Centre is part of Suzuki’s global ‘SDV Right’ strategy for Electrical and Electronic (E/E) Virtual Development, which is set to play a foundational role in delivering continuous integration, faster release cycles and system reliability.

Katsuhiro Kato, Director and Executive Vice-President, Suzuki Motor Corporation, said, “The Suzuki-Tata Elxsi Cloud HIL Centre is a new base that leverages Tata Elxsi's expertise and deep experience to build an advanced and efficient development system. We hope that Suzuki will promote virtualisation to realise minimisation of energy and contribute to the development of next-generation mobility significantly."

Manoj Raghavan, CEO and Managing Director, Tata Elxsi, said, “We thank Kato-san and Suzuki Motor Corporation for their continued trust. This new Cloud HIL Centre builds on the strong foundation of our Pune ODC and marks a forward leap in our SDV-focused collaboration. It reflects our shared vision for sustainable and smarter mobility.”

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L&T Technology Services (LTTS) has launched PLxAI, a new proprietary generative AI (GenAI) framework designed to accelerate and optimise the product development life cycle for its global clients. The framework, developed by the company's in-house experts, aims to streamline the process from initial concept to post-launch support.

PLxAI leverages both generative and conventional AI to offer a comprehensive solution for developing scalable and reusable solutions across the entire product development process. It is built with a versatile architecture that makes it adaptable for both embedded systems and software development.

A key feature of PLxAI is its ability to capture and utilise existing knowledge, including an organisation's internal or 'tribal' knowledge. This helps it provide context-aware insights that enhance product engineering. The framework also integrates smart prompting and contextual intelligence to improve every stage of the process, from initial design to final validation and aftermarket support.

LTTS has already deployed over 36 use cases of PLxAI, with an additional 35 in the design phase. These applications span various stages of product development, including:

• Concept Design: Assisting with competitive analysis and technology scouting.
• Component Design: Generating specifications, diagrams and calculations.
• Validation Planning: Automatically creating Design Validation Plans and DFMEA templates.
• Failure Mode Analysis: Generating customisable FMEA documents using organisational templates.
• Digital Twin Integration: Supporting both physical and virtual testing workflows.
• Agentic Workflows: Using proactive agents to automate multi-step engineering tasks.

Alind Saxena, President & Executive Director - Mobility & Tech, L&T Technology Services, said,“This is a proud milestone for Team LTTS. The development of PLxAI by our in-house AI experts is a testimony to LTTS’ engineering and technology capabilities. It reaffirms our deep commitment toward driving global client success across Mobility, Sustainability and Tech leveraging the power of AI and Gen-AI based offerings. The enthusiasm from our global clients has been remarkable, with deployments already underway across multiple domains.”

By accelerating innovation and optimising costs, LTTS believes that PLxAI will redefine how businesses approach product development, unlocking new avenues for growth and efficiency.

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Mahindra & Mahindra, one of the leading SUV manufacturers in the country, has announced that extended its partnership with Dolby Laboratories to equip Dolby Atmos audio, to its new XUV 3XO SUV.

This move will make XUV 3X0 REVX A variant, the most affordable SUV globally at INR 1.2 million, to feature the immersive audio technology.

For the unversed, Dolby Atmos was originally developed for cinemas, which features a multidimensional sound experience that places listeners directly within the audio, revealing details with unparalleled clarity and depth.

The Dolby Atmos system is now available in the REVX A, AX5L, AX7 and AX7L variants of the XUV 3XO. Each of these models will come equipped with a six-speaker audio layout that has been meticulously tuned to the vehicle’s unique cabin architecture. The top-tier AX7L variant will further enhance the experience with an additional subwoofer for deeper bass and a truly cinematic soundscape.

R Velusamy, President of Automotive Business (Designate), Mahindra & Mahindra, stated that the introduction of Dolby Atmos in the XUV 3XO, particularly at a sub-INR 1,2 million price point, ‘redefines in-cabin audio with immersive sound for a larger group of general consumers.’

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Helm.ai, an autonomous driving AI software company, has signed a multi-year joint development agreement with Japanese auto major Honda Motor Co., to accelerate development of Honda’s next-generation self-driving capabilities, including its Navigate on Autopilot (NOA) platform.

The partnership will leverage Helm.ai’s full stack real-time AI software and large-scale autlabeling & generative simulation foundation models for development and validation. Honda will utilise it on Advanced Driver Assistance Systems (ADAS) for production consumer cars.

Helm.ai on its part will provide its full suite of products geared toward highway and urban autonomy, including its perception stack (Helm.ai Vision), vision-based real-time path prediction AI (Helm.ai Driver) and generative simulation models (VidGen-2, GenSim-1, GenSim-2 and WorldGen-1). The solution is powered by Helm.ai’s Deep Teaching technology, enabling real-time AI systems and offline foundation models pre-trained on large-scale, diverse, multi-modal datasets. This the company shared, can be further adapted to meet Honda’s specifications for safe, reliable and scalable deployment.

Honda’s NOA system utilises an end-to-end (E2E) AI architecture that controls everything from environmental perception to decision-making and vehicle actuation. It is designed as a partially automated system, which currently requires constant driver attention, supporting both highway and complex urban driving.

The Japanese automaker aims to scale this E2E technology across a broader vehicle lineup and is developing a system that highly assists in operating the accelerator and steering throughout the entire route to the destination, without distinction between regular roads and highways, with mass production targeted after 2027.

Mahito Shikama, Vice-President of Software Defined Vehicle Business Supervisory Unit at Honda Motor Co, said, “This joint development supports Honda’s goal of realising safe and affordable automated driving technologies for our global customers. Through our collaboration with Helm.ai, we are advancing the development of AI technologies that enhance the real-world applicability of autonomous driving systems, bringing us closer to a future with zero traffic collision fatalities.”

Vladislav Voroninski, CEO and Founder, Helm.ai, said, “We look forward to entering the next phase of production development with Honda, as they expand their in-house efforts to deploy cutting edge autonomous driving technologies in mass market vehicles. This joint development highlights our shared vision of enabling AI-powered mobility at scale.”

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