By T Murrali:

Freudenberg Performance Materials India (FPMI), part of Freudenberg Performance Materials (FPM), a global manufacturer of technical textiles, nonwovens and fibre, has been operational in India with a production site in Chennai since 1998. It has plans also to cater to the modern commercial vehicles by expanding its product portfolio.

Globally, FPM manufactures high-performance technical textiles and nonwovens for a wide range of applications including automotive, building materials, clothing, hygiene, wearables and healthcare. The FPM products / materials for automotive industry customers include mechanically bonded nonwovens for car headliners, trunk and rear seat coverings that are characterized by abrasion resistance. Besides, it caters to the OEMs with tuft backing for carpets and moulded under-body panels and wheel liners. FPM products make driving more efficient, climate friendly and comfortable. Nonwovens are lighter than woven variants and, therefore, support a more economic driving style. They help absorb sound, ensure pleasant climate inside the vehicle and help save fuel and reduce CO2 emissions.

For some of the products FPMI is an extended arm of the manufacturing locations of FPM outside India. The global company has manufacturing facilities in Germany, Korea, China, Japan, and the US; these are the locations where it has automotive manufacturing hubs.

Speaking to this publication, G Sivasailam, Managing Director, FPMI, said, “Essentially our R&D is in Germany, Korea, China, Japan, and the US which we carry to all other consuming countries. We see the Indian market as very promising in the near future. We want to warm up the market with the services and supplies from other locations, which we are currently doing. Supplies are coming in on a duty-free basis which is used in vehicles for exports. For example, many companies are exporting quite a lot to Latin America; we cater to that by supplying headliners. We also do the sun-roof for many Japanese & Korean based car manufacturers for their export models. Currently the domestic market is catered to by a few suppliers in Mumbai and Gurugram.”

There is substantial value addition for the OEMs and end-customers with the application of non-woven products in which case cost is not a criterion. Still what is preventing the OEMs here from getting them from the global companies like Freudenberg? Sivasailam said, “We use a three-denier fibre which is very fine compared with the six-denier used in the market. So the starting point itself is totally different. Secondly, the kind of binders and latex that we use are all CFC-free and they are also bio-decomposable. At the end of the day a consumer for an entry level car will look at the price. But for the premium cars, the price may not matter much.

Speaking on the advantages he said the NVH values of this product are superior to what is available in the market but the end-consumer finds it a little isometric to the value he is getting. For instance, sound absorption by the headliner is much higher than that of one made out of six-denier but the percentage difference is not necessarily the reason for making this a premium product, the consumer is unable to comprehend the difference. With the evolution of vehicles from ICE to Electric, there are enough opportunities for companies like FPM because the noise created by the IC engine nullifies the other noises while in the EV operation is silent. Therefore, “we see a big opportunity there. That is one particular area where innovation has been directed to by Freudenberg. Not only on headliners but also on back trays, hood liners, floor mats etc. We are coming up with composites which are lighter with longer life for a carpet, offering Lutraflor (Freudenberg technology) floor mats that are lighter and stronger. They have high abrasion resistance that remains despite perpetual usage. The weight here is reduced substantially and the back trays are super absorbent of noise. The hood liners take care of the temperature as well as the noise. These are the areas where we have come up with lighter material, meeting the requirements,” he said.

These products reduce the weight of the four big mats that weigh about 3.5 to 4kg by 25 percent. Overall, there is about 10-15 percent reduction over the conventional products. That’s the reason why today a lot of patronage is shown to these products; as of now they are used only in the C or D segment cars. In India it will take a little more time to reach these segments. Customer awareness level is still not high in India. However, when it comes up, the company would be able to offer a competitive product, considering the economies of scale, which would match the market trends, he said.

UV Rays Impact

Normally, UV rays raise temperature. When they are absorbed by the seats or any component temperature builds up and the a/c in the car is made to work more to maintain the temperature. There is also fuel loss. To cut it down it is necessary to reduce the amount of UV light that goes into the car which would enhance the mileage of the vehicle; passengers also will be benefited as UV rays are not good for the skin.

FPM has developed a composite material for the under-body shield to which patent is pending. “In most countries the under-body shield is metal; we are trying to replace it with a non-woven backed composite that would have the tenacity to take stones and everything hitting it at high speed. Straightaway, the weight proposition will change,” he said. Would that not affect the safety of the vehicle since, for stability, lower centre of gravity is key and this can be achieved by placing heavier stuff under body of the car? Sivasailam said the solution is to support only on the engine side; under-body shield is normally on the engine side so that stones don’t fly into the engine and hit the other parts. When there is lighter material on the front of the vehicle it actually enhances mobility. What is unique is the way the composite is made, the technology and construction; and the amount of tenacity it brings to the product to increase longevity. It’s a 100% recyclable material as well with weight saving up to 40%.

Business Opportunities

On the new opportunities for FPM, Sivasailam said, “We are also having battery separators; they are undergoing development as high storage batteries. It avoids catching fire which mitigates the risk to a great extent because of the ceramic coating. That is where e-mobility will make big commercial success. The other possibilities for the company to explore in India are the commercial vehicles, which are now getting smarter and better as vehicle makers give importance to the interiors; so there is an opportunity for them to get into this business. Even today most accidents take place due to driver fatigue. If that can be minimised it would help. The touch on the headliner or on the seat-back, everything is important. Haptic feeling is not given importance in India as of now. That is something that will be very good with a three-denier head liner. “We are also working on better acoustic properties on the trims. We have a product called Evolon which is a fine fibre technology, spun drawn with very good NVH property. We are working with Evolon in some automotive companies where we feel it can give much superior noise control,” Sivasailam said. (MT)

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OPEN Alliance and AUTOSAR have formed a partnership to drive the adoption of Ethernet-based communication in vehicles. The collaboration aims to provide users with higher bandwidth, lower latency, and enhanced scalability between vehicle technologies.

The move seeks to address functional safety and cybersecurity requirements while avoiding duplicated work. The groups will deliver open specifications for Ethernet communication for the global automotive industry, covering areas such as the Physical Layer Specification, Switch configuration and Media Access Control Security (MACsec).

Tobias Belitz, OPEN Alliance Secretary and Renesas Networking Specialist, said, “We are delighted to announce this new collaboration with AUTOSAR. Much like OPEN Alliance, it is a global organisation encompassing leading companies within the automotive and software industry, with a unified mission to develop and establish an optimal networking strategy for modern vehicles. We look forward to working with AUTOSAR to enable greater wide scale adoption of Ethernet-based connectivity.”

Ethernet is becoming the backbone of next-generation vehicles, supporting technologies such as Advanced Driver Assistance Systems (ADAS) and the autonomous vehicle. The partnership will ensure coordination and alignment between the groups’ activities in automotive Ethernet.

Thomas Ruping, Chairperson, AUTOSAR, said, “AUTOSAR warmly welcomes the opportunity to collaborate with OPEN Alliance as an AUTOSAR Attendee. This collaboration strengthens our joint effort to advance Automotive Ethernet and Automotive Ethernet-based technologies, with a particular focus on cybersecurity and safety use cases. In consequence the collaboration will further support the global automotive industry and foster the advancement of automotive software development worldwide.”

Key areas of collaboration include the use of MACsec, which offers a low-latency and high-performance solution for vehicles. The groups will standardise OPEN Alliance specifications within the AUTOSAR framework to ensure the interoperability of Ethernet communication. Features such as Scalable Service-Oriented Middleware over Internet Protocol (SOME/IP), Diagnostics over Internet Protocol (DoIP) and Time Sensitive Networking (TSN) will be mapped.

The collaboration will see joint development of TC11, TC17, TC18 and TC19, which cover Ethernet Switch requirements, MACsec, the Remote Control Protocol and Software for Switch Management.

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The Digital Twin Lab, established by the Automotive Research Association of India (ARAI) with Micelio and IIT Guwahati Tech Park, has now become completely operational.

The lab, supported by the Ministry of Heavy Industries (MHI), enables simulation-led development for electric vehicles (EVs) to help startups, MSMEs and car manufacturers accelerate design, validation and deployment. Its capabilities will be showcased at Micelio’s Global Clean Mobility Summit 2025.

The facility uses a ‘Hub-and-Spoke' model, with the hub at ARAI in Pune and two spokes: one at Micelio Discovery Studio in Bengaluru and the other at the Indian Institute of Technology (IIT) Guwahati. It became fully operational in June 2025.

Dr Reji Mathai, Director, ARAI, said, “ARAI is proud to announce the strategic expansion of its Digital Twinning services across India, extending from the western region to the eastern and southern parts of the country. As India advances towards a future of intelligent and sustainable mobility, ARAI remains committed to empowering OEMs, startups, and automotive innovators with cutting-edge mobility solutions. We are grateful to the Ministry of Industries for their continued support in driving technology-led green mobility initiatives. We also deeply value our collaboration with Micelio, our trusted partner in this endeavour and look forward to a successful journey in broadening ARAI’s national footprint.”

The lab offers digital twin modelling for EV components, including battery packs, motors and drivetrains. It provides virtual validation environments that can simulate conditions such as wear-and-tear and energy consumption. This is supported by Hardware-in-Loop testing systems and AI/ML-based simulation tools.

Shreyas Shibulal, Founder & Director, Micelio Mobility, said, "This lab represents a fundamental shift in how India approaches EV innovation. By providing access to advanced digital twin infrastructure, we are reducing time-to-market and development costs, while also enabling a new generation of Indian EV innovators to compete globally while developing solutions specifically tailored to Indian conditions and requirements."

The facility allows startups and MSMEs to validate their concepts and refine designs without large capital investments.

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Tier 1 supplier Sona BLW Precision Forgings (Sona Comstar) has signed a memorandum of understanding (MoU) with NEURA Robotics, Germany to jointly develop technologies, components and sub-assemblies.

The partnership will also focus on the industrialisation of robots and humanoids for the Indian and other agreed markets. The tie-up comes as intelligent automation sees growth in industrial and humanoid robots, driven by developments in artificial intelligence (AI) and falling computing costs. Sona Comstar, which focuses on electric powertrains, will work with NEURA Robotics to provide automation solutions across industries and create products manufactured in India.

Vivek Vikram Singh, MD & Group CEO, Sona Comstar, said, “We are excited to partner with NEURA Robotics to drive the next wave of innovation in industrial and humanoid robotics. This collaboration aligns with our vision to expand beyond the automotive domain, into a broader mobility space, supporting the future of intelligent manufacturing and service industries. By combining Sona Comstar’s engineering and manufacturing expertise with NEURA’s pioneering cognitive robotics technologies, we are well-positioned to deliver world-class solutions for the global market.”

David Reger, CEO and Founder, NEURA Robotics, said, "At NEURA Robotics, we believe true progress in robotics comes from strong partnerships that unite technology, engineering, and purpose. The collaboration with Sona Comstar represents the convergence of two innovation leaders: one redefining mobility, the other reimagining intelligent robotics. Together, we will set new standards for innovation and scalability in one of the world’s most dynamic markets.”

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AJAX Engineering, a leading manufacturer in the construction equipment sector, has begun trialling a new method of connecting digital sales leads with its dealer network using personalised video messages. The project uses the IMPACT platform from AiVANTA to automate the process.

The initiative addresses the challenge dealers face in converting online inquiries, which often lack context. AJAX now sends each incoming lead a short, automated video containing the customer's name, the product they are interested in and contact details for the closest dealer, including a Google Maps link. The videos are available in regional languages and offer quick actions such as calling the dealer, booking a demonstration, or requesting details.

Delivered immediately via WhatsApp and email, the videos allow dealers to respond to customers with context. Early results indicate the communication can improve conversion rates from leads and increase visits to dealerships.

Karan Ahuja, Co-founder and CEO, AiVANTA, said, "Our collaboration with AJAX Engineering demonstrates how personalized, tailored video communication can transform dealer ecosystems. By bringing personalisation and regional accessibility into the lead journey, we are helping OEMs and dealers work in closer alignment to serve customers better."

The move by AJAX reflects a growing trend in dealer-led industries to use digital engagement tools to support physical interactions. By linking online inquiries and dealership visits, AJAX intends to improve customer experience and help dealers achieve sales outcomes.

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