HERE Technologies Survey Reveals Strong Demand For ADAS In India
- By MT Bureau
- November 13, 2024
HERE Technologies, the leading location data and technology platform, has revealed in its latest survey titled ‘Safer cars, safer roads’ that the concern over road safety is increasing in India, leading to a growing demand for Advanced Driver Assistance Systems (ADAS). The survey was conducted in September 2024 with an aim to gather comprehensive insights into road users' perceptions and experiences regarding road safety and determine the standing of ADAS in India.
According to the survey, which involved a representative sample of 1,300 road users across India, safety remains the primary reason for ADAS adoption, influencing 78 of respondents, while technological reliability (58 percent) and ease of use (56 percent) are the other factors at play. The survey also reveals widespread acceptance of automated driving technologies in India, with 87 percent of the respondents voting in favour of ADAS to enhance road safety and 79 percent putting trust in these technologies as far as making safe decisions on the road is concerned. Government involvement was also praised by the respondents, with 87 percent wanting the government to consider ADAS as a point when drafting road safety standards.
The survey further highlights that 91 percent of respondents believe ADAS is crucial for enhancing both road and driver safety but also points out that nearly half of the respondents (49 percent) currently do not have ADAS-equipped vehicles. The positive part is that 82 percent of respondents indicated their willingness to purchase ADAS-equipped vehicles.
According to the survey, 54 percent of the respondents have been involved in a road traffic accident in the past two years. Alarmingly, out of the 91 percent of respondents who drive two-wheelers, 80 percent reported feeling unsafe on India’s roads. Further, 49 percent of respondents felt Indian roads to be relatively safe, whereas 98 percent acknowledged the risk of accidents, signalling a huge contrast between the perception and reality of road safety concerns. The top three causes of accidents are reckless driving, poor road conditions and distracted driving, according to the survey.
Abhijit Sengupta, Senior Director & Head of Business for Southeast Asia and India, HERE Technologies, said, “Our survey highlights growing road safety concerns in India at a critical time when both automakers and policymakers are recognising the urgency of enhancing road infrastructure and technology to improve safety standards. Government initiatives aimed at boosting road safety, alongside the need to support the efficient movement of goods on the logistics front, have made this a crucial time for change. While there is an overwhelming desire for Advanced Driver Assistance Systems (ADAS) for safer driving, many road users are still not driving ADAS-equipped vehicles, revealing a significant gap between awareness and adoption. HERE Technologies is committed to bridge this gap with location intelligence, including real-time traffic, alternative route features and more, to tackle challenges like wrong-side driving and traffic congestion for both everyday drivers and commercial transporters. Our efforts align with government initiatives and aim to shape effective safety standards in partnership with policymakers and automotive OEMs.”
drivebuddyAI Secures Patent For Real-Time Road Quality Assessment System
- By MT Bureau
- April 06, 2026
drivebuddyAI has been granted a patent for its Integrated Dynamic Road Quality Assessment System and Method. The technology autonomously detects and maps road surface deterioration, including potholes and hazardous conditions, by combining sensor data with deep learning-based computer vision.
The system utilises two data streams to evaluate road conditions. A GNSS sensor logs vehicle speed and geo-location, while an Inertial Measurement Unit (IMU) accelerometer captures changes across the X, Y and Z axes.
In real-time it detects anomalies, which are flagged when the Z-axis acceleration indicates a road defect. To prevent false detections, the system processes video data through a deep learning model to visually confirm the defect. Verified data is geo-tagged to create a dynamic road quality map that updates as fresh data is collected from active fleets.
The patented technology aims to provide a road quality intelligence layer for navigation, moving beyond standard metrics of distance and traffic. For fleet operators, poor road surfaces affect Turnaround Time (TAT) by increasing braking frequency, vehicle wear and the risk of cargo damage.
By integrating road quality data into route planning, dispatchers can select paths based on vehicle and cargo safety rather than just the shortest distance. The system is designed to operate without human intervention, building a dataset as vehicles traverse their routes.
This grant expands drivebuddyAI’s portfolio to over 15 patents covering ADAS, DMS, and AI perception systems. These include technologies for driver recognition, drowsiness detection, and risk assessment. The systems are validated under AIS184, EU2144/2019 & 2023, and EURO NCAP 2026 standards.
Nisarg Pandya, Founder & CEO, drivebuddyAI, said, “We are building AI that solves multiple problems at once. Road quality is not a standalone problem; it sits at the intersection of driver safety, cargo protection, and fleet efficiency. This patent is our answer to a gap that the industry has long ignored: knowing not just where you are going, but what the road ahead will do to your vehicle and your cargo and its impact on TAT.”
Marquardt, E Ink & Covestro Develop Integrated Display Technology For Automotive Interiors
- By MT Bureau
- April 04, 2026
Marquardt, a supplier of mechatronic systems, has launched a concept vehicle, ‘The Centum’, to demonstrate the integration of functional controls into automotive surfaces. The project involved a collaboration with E Ink and Covestro to develop a door interior panel that embeds a responsive display within synthetic materials.
The project aimed to maintain the tactile properties of polyurethane (PU)-coated textiles while enabling a colour-changing display to remain invisible until activated. This supports industry trends toward backlit surfaces and integrated control elements.
The display technology uses E Ink, which provides a low-energy, durable electronic paper display designed for automotive environments. For coating, Covestro has developed a transparent film using INSQIN waterborne PU technology. The coating uses Impranil DLC-F, a waterborne polyurethane dispersion used in automotive topcoats.
The resulting material retains the texture of standard automotive textiles while allowing the underlying display colors to remain visible through the coating.
Felix Hake, Head of Innovation, Marquardt, said, “With The Centum, we wanted to demonstrate how intelligent functions can be integrated into interior surfaces without compromising design or quality. Working with E Ink and Covestro allowed us to create a material solution that combines a premium tactile experience with responsive visual effects.”
Dr Torsten Pohl, Global Head of Textile Coatings, Covestro, added, “This project highlights the versatility of INSQIN PU technology and Impranil DLC-F. By developing a transparent, automotive-grade PU coated synthetic compatible with E Ink displays, we were able to support Marquardt in integrating dynamic functionality into familiar surface materials.”
Pete Valianatos, Senior Director, E Ink, said, “Our e-paper display technology is designed to deliver dynamic visual experiences with low power consumption, while maintaining the robustness required for demanding applications. Collaborating with Marquardt and Covestro has enabled us to demonstrate how E Ink displays can be integrated behind coated interior surfaces, allowing automotive designers to introduce adaptive colour features without changing the established look and feel of premium materials.
Yazaki Innovations Appoints Manish Mehta As New CEO And President
- By Nilesh Wadhwa
- April 04, 2026
Yazaki Innovations Inc (YII), the technology subsidiary of Yazaki Corporation, has announced the appointment of Manish Mehta as its new CEO and President.
Mehta has been a long-time associate of Yazaki Corporation and has spent over two and half decades with the organisation. He had joined the company as an Engineer Manager in 2001, and grew to the ranks of Vice-President Corporate Planning and Strategy in 2021.
He joined the company’s board of directors in 2023, and is now responsible for leading YII, which focusses on the integration of the parent company’s global product portfolio, manufacturing assets and product development with an approach to innovation.
The subsidiary is tasked with developing technologies across several industrial and transport segments. Its remit includes the engineering and development of solutions for the following areas:
- Mobility: Electric vehicles, autonomous vehicles, and Electric Vertical Take-off & Landing (eVTOL) aircraft.
- Industrial & Infrastructure: Aerospace, construction and agriculture equipment and PreFab Home Wiring.
- Specialised Engineering: Off-road and specialty vehicles, alongside advanced manufacturing processes.
The organisation aims to combine Yazaki Corporation’s business assets with a methodology designed to address trending technologies in these sectors.
"I am pleased to announce my new role as CEO & President of Yazaki Innovations Inc (YII). Yazaki Innovations is the disruptive technology subsidiary of Yazaki Corporation, integrating the best attributes and strengths of the company’s global product portfolio, product development, manufacturing, and business assets with a quick, agile approach to innovation. This is an exciting opportunity, and I look forward to collaborating with internal and external partners to contribute to the future growth of Yazaki," said Mehta.
Tsuyo Appoints Naveen Kumar Amar As Senior Vice President Of Finance
- By MT Bureau
- April 02, 2026
TSUYO Manufacturing Pvt Ltd has appointed Naveen Kumar Amar as Senior Vice President of Finance, effective 1 April 2026. Recognised as a global finance power leader, Amar brings over 20 years of expertise in financial strategy, corporate governance and operational efficiency within capital-intensive industries. His arrival marks a strategic move as the company accelerates growth in the EV powertrain sector.
Before joining TSUYO, Amar was CFO at SpiceXpress, where he led financial restructuring, cost optimisation and drove digitisation projects. He also managed international and domestic fundraising across equity and debt. At TSUYO, he will oversee financial planning, capital allocation, and governance as the company scales manufacturing and deepens EV powertrain investments.
The company recently secured Single Window Clearance from Karnataka Government for a proposed 20-acre EV Powertrain Campus in the Dharwad–Hubli region, a hub for design, testing and production. Last month, TSUYO launched next generation electric motor technologies for India’s light commercial vehicle market, emphasising modular design, deep engineering and Make in India innovation.
The leadership team welcomed Amar, stating his appointment strengthens alignment of capital strategy with long term objectives. TSUYO is also investing in advanced manufacturing infrastructure and localisation of key EV components to reduce import reliance and bolster the domestic EV ecosystem.
Amar said, “I am excited to join Tsuyo at a crucial moment in its growth journey, as the company scales its manufacturing capabilities and strengthens its position in India’s evolving electric mobility ecosystem. With experience across diverse, capital-intensive sectors, I see immense opportunity in building a financially disciplined, execution-focused organisation that can sustain high growth over the long term. The company’s focus on the convergence of deep technology, localisation and large-scale manufacturing presents a unique platform for creating enduring value. I look forward to partnering with the leadership team to enable Tsuyo’s ambition of becoming a globally acclaimed EV powertrain company."

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