Stratasys, a global leader in additive manufacturing or 3D printing technology, helps Indian aerospace, automotive, healthcare and consumer products industries design and make prototypes, manufacturing tools, and production parts faster and cost effectively.

Several OEMs and Tier-1 companies in these industry segments are its customers who want high value products at very reasonable prices. In an interaction with T Murrali of this publication, Rajiv Bajaj, Managing Director, Stratasys India and South East Asia, said, “We are changing the game by giving industrial production-grade machines at affordable prices. We have a lot of takers for them across industries in the Tier-2& 3 cities also.” Edited excerpts:

Q: In India, is additive manufacturing still confined to R&D for making prototypes? What is the next step in the automotive sector?

Bajaj: The car companies we have in India are globally competitive, keeping pace with what is happening around the world. The differentiation we see as a technology provider is the level of technology adoption by the local OEMs. Similar-sized OEMs elsewhere in the world will have a series of our machines whereas in India they are just 1 or 2 each, most of them with the auto OEMs. It also has to do with the technology adoption rate and the trend of product development and differentiation which came in rather late.

 Secondly, prototyping is a well documented area; people use it day in and day out. Companies like Honda, that do only manufacturing in India, are adopting it for their jigs and fixtures. The third stage we look at is personalisation where one can use the 3D printed part in a portion of the vehicle, which has been done with BMW MINI, and Daihatsu in Japan. We don’t have any use case in India as yet. We are looking at possibilities here.

Q: Are there some applications where it can be used?

Bajaj: Now we are talking about not just back-end or R&D use but actual customer experience. There we are giving tooled-up parts with multiple finishes. There are finite possibilities with the new numbers and quality of parts being manufactured. 3D is also used as a marketing tool. Typically, people look at it as a device to save money or time as this is a revenue generation tool.

Q: So even if you make 10,000 parts, each one can be customised?  

Bajaj: Yes, absolutely; it’s mass customisation.

Q: Do you see opportunity globally and in India to replace traditional manufacturing by 3D, and to what extent?

Bajaj: There is no simple yes or no answer to this. It involves a deep understanding of how the two processes work. If volumes are a few thousands, yes; but if it is in lakhs, then maybe not. The most intelligent organisations would be the ones who would use a mix-and-match of this technology. Additive doesn’t mean it should remove subtractive. Intelligence lies in knowing when to use additive and where to leverage subtractive, and vice-versa. Combining these two will make for a very efficient organisation.

Q: Will this find a key role in low volume parts? 

Bajaj: Yes, as well as complicated parts and in the aftermarket for different models. Even enthusiasts like Jay Leno will find a use for this. In fact Leno has bought a 3D printer from Stratasys to make parts for his collection of vintage cars. It’s a useful tool for motor enthusiasts to make parts that are not available in the market.

Q: Do you see additive manufacturing for lightweighting?

Bajaj: Parts consolidation is a very direct outcome of 3D printing because, for example, it can print a chain with interlock whereas in the traditional process each part would be a separate entity. In an aerospace part we consolidated some 100 plus parts into one unit. In automotive, now many areas for this are emerging for limited production; mass production would take some more time but it will come. When we talk of lightweighting, making prototypes earlier was quite difficult but today with this technology we can make very complex prototypes and validate the design. Once it is validated it can use any method: for low volume additive, for high volume something else. That’s the advantage. Also, in assembly, we can check minute gaps in the line very accurately. Changes in tooling can be done immediately instead of waiting for a long period as customisation has to be done in the shortest period possible.

Q: Would this help reduce the number of iterations?

Bajaj: Actually I can do more iteration by trying out newer ideas. This will help enhance the quality level at the design stage itself. We have to find a balance between the additive and the subtractive.

Q:  Would the customer complaints reduce when you make a product faster?

Bajaj: Obviously, as I am designing quality into the process and product from day one; it helps me take informed decisions. Basically, what the customer wants is a good, tangible product.

Q: What is the response you get from customers who have not taken up this technology as yet?

Bajaj: In today’s scenario there would be very few customers in the automotive supply chain who have not experimented with 3D printing. If they are not using it directly they are getting services done outside. The expectations from customers is different; some want better quality, some want it faster, some cheaper and so on. Most of them are experimenting so that this should become a part of their process.

Q: Are there other concerns than cost?

Bajaj: In India, cost is a big concern; customers want high value at the most reasonable price; they are not looking just for low cost. So there is pressure; that’s why a lot of innovation helps. A company cannot just copy paste; it has to innovate. In 2015 our lowest cost of the printer in FDM series was around INR 60 lakh. Today, we have given the same technology on a different platform for INR 15 lakh. That’s how we are changing the game, giving the same class of industrial production grade machines at an affordable price. This has found a lot of takers for us in the Tier-2&3 cities, not just automotive but across industries.

Q: There might be apprehension among your potential customers that if they buy a machine from you they would have to be wedded forever to your company to get the material. Is that true or will they be free to choose their own material from the market for use?

Bajaj: For most of our technologies it is true but we are working on a new technology called SLA which is our only platform where the consumer can buy material elsewhere. The problems with 3D printing are many. Let us say if you make your material open and then the customer comes and says the parts are not printing correctly; then where do you fix the blame? That becomes a big problem. The reason why we keep it to us is not because we want to charge customers more, but because we want to give them 100 percent accurate results all the time. Predictability and repeatability are problems that 3D printers at entry level are facing every day. By controlling the oven temperature and the material properties we are able to achieve 100 percent accuracy. When companies like Maruti tell us there are some challenges, we work with them to sort it out.

It is like when the customer buys a car and goes to the spurious market to get parts. When the vehicle fails they come and complain to us. We check the car and tell them the company is not responsible for whatever parts the customer fits in. Even insurance companies do not entertain such claims. If you want consistent quality and most desirable product performance you will have to stick to some standards.

Q: Do you see Stratasys to become even a supplier to vehicle manufacturers or Tier-1s?

Bajaj: It is not done in India as yet but globally we do run Service Bureaus. The BMW MINI project is all done by our Bureaus.

Q: Is this like software as a service where they can use your facility?

Bajaj: Yes, they have to just give us the software data and we will be able to print it. But that is not the real intelligence of the service bureau. The services we provide are very high-end; redesigning the entire thing, adding more colour variants, giving a new look to the car. These are the kind of services we provide where 3D printing is a part of the process. We take into account all the special requirements the customer wants. We have done complex projects in India and our overseas offices as a service.

Q: Which are the markets that are very attractive, where you have more inroads as of now? Going forward, how will it be?

Bajaj: Automotive is our sweet spot, globally (around 25 percent) and in India (30 percent). I see it as a major place for expansion because compared to global standards the technology adoption with these companies is very low. I believe if they have to compete in testing times like this there is no other way than to come out with products faster and cheaper. Technologies like Stratasys 3D printing are tailor-made for this. Despite the slowdown we are very bullish about the automotive market because of the lack of penetration in it. It’s a technology life cycle, similar to the software industry where the cycle came from the US and went on to Europe and to Asia before coming to India.

Q: How do you compare with aviation as you are the only one certified by the aviation industry?

Bajaj: For aviation, we are limited to plastics at this point in time so the parts made by us are more suitable for the cabin interior. India is more about defence aviation where the aircraft interior is not that critical. While HAL, DRDL, etc are all using our technology, mass proliferation would occur when companies like Boeing and Airbus have their complete setup in India. We need civil aircraft to be manufactured in India to see that kind of growth; there are none at present.

Q: For automotive, what are the key drivers of growth globally and in India?

Bajaj: One is the quest for innovation through rapid prototyping. Two, the product development cycle time has reduced by 50 percent in the last four years. If a new platform time was 3 years earlier, today it is under 18 months. In the past two years, any automotive company that has not come up with newer models at a faster pace has not survived. To keep the momentum going in the market they have to come up with new products. If they have the right product at the right price in India their business will certainly grow. (MT)

 

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User Forum

The 3rd edition of Stratasys India User Forum in Bengaluru recently had participation from over 620 industry leaders and end-users. Organised by Stratasys, a global leader in 3D printing and Additive Manufacturing (AM), the Forum was a platform for professionals to exchange views on the latest 3D printing trends, applications, and the best practices across key sectors in India.

Michael Agam, President, South Asia, Stratasys, said the User Forum brought together several leading brands such as Maruti Suzuki, Ashok Leyland and Honda Cars in the Indian ecosystem, that have used Stratasys’ products to innovate. This reiterates why India is a key market for the company.

Saurabh Singh, Head of Design Studio at Maruti Suzuki India Ltd, highlighted how the brand has been able to leverage 3D printing to provide high quality, ergonomically suited and distinctly personalized offerings, thereby enhancing the overall customer experience.

Sundaresan, Vice-President, Electric Vehicles and eMobility Solutions, Ashok Leyland, said that AM helped the company save about 14,138 days of hour-utilization and nearly INR 74 lakh in manufacturing costs. He said Ashok Leyland made clutch housing using AM to carry out fitment checks and it helped to contain the time to three days against close to 60 days in the conventional method. AM helped also to keep the time schedules for the development of blower cover and meet the CMVR regulations. The company made prototypes and parts for the initial production lot. The whole exercise was completed in a couple of days as compared to 90 days in the conventional method. Similarly, the three-axis intake pipe was made in a day as opposed to the usual three months. It also made a scaled concept of the seven-speed gearbox having geometric complexity. For electric vehicles the company made traction motor stator sector in AM, which helped in physically measuring the slot-fill, evaluate ease of winding and measure external portions of end-winding. “For smaller volumes also AM is economical. For advanced mobility it plays a key role in the combustion chamber”, Sundaresan added.

Bhushan Chandna, Manager, Business Excellence, Honda Cars, explained how the brand has spearheaded the use of additive manufacturing in the auto sector, especially with the use of 3D-printed jigs and fixtures. (MT)

OPEN Alliance and AUTOSAR have formed a partnership to drive the adoption of Ethernet-based communication in vehicles. The collaboration aims to provide users with higher bandwidth, lower latency, and enhanced scalability between vehicle technologies.

The move seeks to address functional safety and cybersecurity requirements while avoiding duplicated work. The groups will deliver open specifications for Ethernet communication for the global automotive industry, covering areas such as the Physical Layer Specification, Switch configuration and Media Access Control Security (MACsec).

Tobias Belitz, OPEN Alliance Secretary and Renesas Networking Specialist, said, “We are delighted to announce this new collaboration with AUTOSAR. Much like OPEN Alliance, it is a global organisation encompassing leading companies within the automotive and software industry, with a unified mission to develop and establish an optimal networking strategy for modern vehicles. We look forward to working with AUTOSAR to enable greater wide scale adoption of Ethernet-based connectivity.”

Ethernet is becoming the backbone of next-generation vehicles, supporting technologies such as Advanced Driver Assistance Systems (ADAS) and the autonomous vehicle. The partnership will ensure coordination and alignment between the groups’ activities in automotive Ethernet.

Thomas Ruping, Chairperson, AUTOSAR, said, “AUTOSAR warmly welcomes the opportunity to collaborate with OPEN Alliance as an AUTOSAR Attendee. This collaboration strengthens our joint effort to advance Automotive Ethernet and Automotive Ethernet-based technologies, with a particular focus on cybersecurity and safety use cases. In consequence the collaboration will further support the global automotive industry and foster the advancement of automotive software development worldwide.”

Key areas of collaboration include the use of MACsec, which offers a low-latency and high-performance solution for vehicles. The groups will standardise OPEN Alliance specifications within the AUTOSAR framework to ensure the interoperability of Ethernet communication. Features such as Scalable Service-Oriented Middleware over Internet Protocol (SOME/IP), Diagnostics over Internet Protocol (DoIP) and Time Sensitive Networking (TSN) will be mapped.

The collaboration will see joint development of TC11, TC17, TC18 and TC19, which cover Ethernet Switch requirements, MACsec, the Remote Control Protocol and Software for Switch Management.

The Digital Twin Lab, established by the Automotive Research Association of India (ARAI) with Micelio and IIT Guwahati Tech Park, has now become completely operational.

The lab, supported by the Ministry of Heavy Industries (MHI), enables simulation-led development for electric vehicles (EVs) to help startups, MSMEs and car manufacturers accelerate design, validation and deployment. Its capabilities will be showcased at Micelio’s Global Clean Mobility Summit 2025.

The facility uses a ‘Hub-and-Spoke' model, with the hub at ARAI in Pune and two spokes: one at Micelio Discovery Studio in Bengaluru and the other at the Indian Institute of Technology (IIT) Guwahati. It became fully operational in June 2025.

Dr Reji Mathai, Director, ARAI, said, “ARAI is proud to announce the strategic expansion of its Digital Twinning services across India, extending from the western region to the eastern and southern parts of the country. As India advances towards a future of intelligent and sustainable mobility, ARAI remains committed to empowering OEMs, startups, and automotive innovators with cutting-edge mobility solutions. We are grateful to the Ministry of Industries for their continued support in driving technology-led green mobility initiatives. We also deeply value our collaboration with Micelio, our trusted partner in this endeavour and look forward to a successful journey in broadening ARAI’s national footprint.”

The lab offers digital twin modelling for EV components, including battery packs, motors and drivetrains. It provides virtual validation environments that can simulate conditions such as wear-and-tear and energy consumption. This is supported by Hardware-in-Loop testing systems and AI/ML-based simulation tools.

Shreyas Shibulal, Founder & Director, Micelio Mobility, said, "This lab represents a fundamental shift in how India approaches EV innovation. By providing access to advanced digital twin infrastructure, we are reducing time-to-market and development costs, while also enabling a new generation of Indian EV innovators to compete globally while developing solutions specifically tailored to Indian conditions and requirements."

The facility allows startups and MSMEs to validate their concepts and refine designs without large capital investments.

Tier 1 supplier Sona BLW Precision Forgings (Sona Comstar) has signed a memorandum of understanding (MoU) with NEURA Robotics, Germany to jointly develop technologies, components and sub-assemblies.

The partnership will also focus on the industrialisation of robots and humanoids for the Indian and other agreed markets. The tie-up comes as intelligent automation sees growth in industrial and humanoid robots, driven by developments in artificial intelligence (AI) and falling computing costs. Sona Comstar, which focuses on electric powertrains, will work with NEURA Robotics to provide automation solutions across industries and create products manufactured in India.

Vivek Vikram Singh, MD & Group CEO, Sona Comstar, said, “We are excited to partner with NEURA Robotics to drive the next wave of innovation in industrial and humanoid robotics. This collaboration aligns with our vision to expand beyond the automotive domain, into a broader mobility space, supporting the future of intelligent manufacturing and service industries. By combining Sona Comstar’s engineering and manufacturing expertise with NEURA’s pioneering cognitive robotics technologies, we are well-positioned to deliver world-class solutions for the global market.”

David Reger, CEO and Founder, NEURA Robotics, said, "At NEURA Robotics, we believe true progress in robotics comes from strong partnerships that unite technology, engineering, and purpose. The collaboration with Sona Comstar represents the convergence of two innovation leaders: one redefining mobility, the other reimagining intelligent robotics. Together, we will set new standards for innovation and scalability in one of the world’s most dynamic markets.”

AJAX Engineering, a leading manufacturer in the construction equipment sector, has begun trialling a new method of connecting digital sales leads with its dealer network using personalised video messages. The project uses the IMPACT platform from AiVANTA to automate the process.

The initiative addresses the challenge dealers face in converting online inquiries, which often lack context. AJAX now sends each incoming lead a short, automated video containing the customer's name, the product they are interested in and contact details for the closest dealer, including a Google Maps link. The videos are available in regional languages and offer quick actions such as calling the dealer, booking a demonstration, or requesting details.

Delivered immediately via WhatsApp and email, the videos allow dealers to respond to customers with context. Early results indicate the communication can improve conversion rates from leads and increase visits to dealerships.

Karan Ahuja, Co-founder and CEO, AiVANTA, said, "Our collaboration with AJAX Engineering demonstrates how personalized, tailored video communication can transform dealer ecosystems. By bringing personalisation and regional accessibility into the lead journey, we are helping OEMs and dealers work in closer alignment to serve customers better."

The move by AJAX reflects a growing trend in dealer-led industries to use digital engagement tools to support physical interactions. By linking online inquiries and dealership visits, AJAX intends to improve customer experience and help dealers achieve sales outcomes.