Tata Technologies Launches #EngineeringASoftwareDefinedFuture Campaign

Tata Technologies Launches #EngineeringASoftwareDefinedFuture Campaign

Tata Technologies, a global leader in engineering and digital services, has launched its new brand campaign, #EngineeringASoftwareDefinedFuture, aimed at empowering manufacturing companies accelerate their journey toward software-led intelligent products.

With the introduction of this new campaign, the company is also reaffirming its dedication to advancing the transformation of the automotive, industrial heavy machines (IHM) and aerospace industries via the use of software and digital technologies. With software and digital-led mechatronics solutions that cover the whole product value chain, from turnkey Software-Defined Vehicles (SDVs) to AI-powered smart manufacturing and intelligent software-defined enterprises, Tata Technologies is enabling industries to transition to software-differentiated products.

This new brand strategy, which was unveiled at ELIV 2024 in Bonn, Germany, highlights Tata Technologies' commitment to providing clients with software-led mobility solutions throughout the entire value chain. The company is assisting in modernising operations, increasing efficiency and delivering competitive, sustainable products that transform customer experiences from concept to service. Its leadership in turnkey product development and more than 30 years of manufacturing domain knowledge are combined with digital technologies. Over the next few years, Tata Technologies plans to dramatically increase its software and embedded work revenue as part of its growth strategy. This will demonstrate the company's dedication to providing cutting-edge, software- and digital engineering-led solutions that satisfy the changing demands of the market.

Warren Harris, CEO, Tata Technologies, said: “The #EngineeringASoftwareDefinedFuture campaign reflects the evolution of Tata Technologies as a leader in the software-driven transformation of industries in the AI era. We are empowering our clients with intelligent, connected solutions that redefine mobility and manufacturing IT systems needed by software-defined enterprises. Our strategic joint venture with BMW that we announced recently is a testament to this commitment, as we collaborate to develop next-generation Software-Defined Vehicles (SDVs) and Business IT solutions that push the boundaries of innovation and sustainability. Together, we are not just engineering better products – we are engineering a smarter, more sustainable future.”

Santosh Singh, EVP & Global Head – Marketing and Business Excellence, Tata Technologies, said, “Our new campaign, #EngineeringASoftwareDefinedFuture, represents our commitment to driving the future of smart, connected and sustainable products. By blending software-led digital engineering with our turnkey product development capabilities, we’re empowering the next generation of engineers to develop intelligent products and systems that redefine industries and make them future-ready. Together, we’re shaping a world where engineering solves humanity’s greatest challenges and transforms the way we move and connect.”

IndiGo Ventures Invests INR 100 Million In Sarla Aviation For Air Taxi Development

Sarla Aviation - Indigo

IndiGo Ventures has completed a INR 100 million strategic equity investment in Sarla Aviation, marking a formal entry into the Indian electric vertical take-off and landing (eVTOL) sector.

The funding was part of a recent round led by Accel and Nikhil Kamath. The partnership is intended to establish an infrastructure for air taxi operations across India, specifically targeting transport corridors between zero and 300 kilometres.

Sarla Aviation is a startup focusing on the development of hybrid-electric aircraft platforms. The firm operates a private eVTOL demonstrator and employs an engineering team with previous experience at international firms including Lilium, Joby and Volocopter.

By utilising electric flight technology, the company aims to provide transport services for airport transfers, inter-city commutes and emergency medical runs at lower costs than traditional helicopter services.

The collaboration pairs Sarla's hardware development with the operational infrastructure of IndiGo, India's largest airline. At present, IndiGo operates over 2,000 daily flights across 85 airports and maintains a national network of maintenance, repair and overhaul (MRO) facilities. This investment aligns with global trends where major carriers, such as United Airlines and Delta Air Lines, have backed eVTOL manufacturers to secure future urban air mobility solutions.

Beyond passenger transport, the investment is expected to influence the domestic aerospace supply chain, including the production of composites, avionics and battery systems. Potential routes identified for future operations include Bengaluru Airport to Electronic City and Gurugram to Noida, which could see transit times reduced from over 90 minutes to approximately 15 minutes.

Adrian Schmidt, Co-Founder & CEO, Sarla Aviation, said, “IndiGo’s investment marks a turning point — not just for Sarla, but for the future of how India moves. For decades, Indians have accepted that distance means delay, that geography is a constraint you live with. We believe that era is ending. Having IndiGo — the airline that made flying accessible to hundreds of millions of Indians — stand behind this vision gives it a weight and credibility that we could not have built alone. India has always dreamed big. Now we have the partners to match the dream.”

Bosch Focuses On Innovation And Structural Reforms For 2026 Growth

Stefan Hartung - Robert Bosch

German technology company Robert Bosch has announced its 2030 strategy, prioritising technological leadership in automation, electrification and artificial intelligence (AI) to navigate a challenging global economic environment.

Despite geopolitical tensions, the group reported 2025 sales revenue of EUR 91 billion, a slight increase from the previous year. For 2026, the company expects sales growth of 2–5 percent and an improved EBIT margin from operations between 4–6 percent.

The 2025 financial results were impacted by structural and personnel adjustments, resulting in provisions of EUR 2.7 billion. These measures reduced the EBIT margin from operations to 2 percent, down from 3.5 percent in 2024. However, the group maintained a high level of investment, dedicating EUR 12 billion to research, development and capital expenditure. Bosch remains a prolific patent applicant, registering approximately 6,300 patents in 2025.

A primary focus for the company is the advancement of sensor technology and automotive software. The global market for sensors is projected to exceed USD 440 billion by 2031, and Bosch is positioning its BMI5 sensor platform for applications in robotics and automated driving.

In the mobility sector, the firm secured orders worth EUR 10 billion in 2025 for driver assistance solutions and central vehicle computers. The group also expects to deliver more than 7 million components for electric vehicles this year.

The company is diversifying its reach through regional partnerships, including a joint venture with Tata AutoComp Systems in India to manufacture electric motors and axles. In the consumer goods sector, artificial intelligence is being integrated into products such as home appliances and professional power tools to drive sales.

To support future investments and improve capital market access, Bosch will begin publishing interim consolidated financial statements. The group's equity ratio remains high at 41.6 percent, with a positive free cash flow of EUR 300 million recorded in 2025. Total headcount saw a slight reduction of 1 percent during the year, ending with 412,774 associates worldwide.

Stefan Hartung, Chairman of the Board of Management of Robert Bosch, said, “Bosch can deliver the future – even under unfavourable conditions. 2026 will be a year of progress. As a global technology leader, we are committed to shaping the trends of automation, digitalization, electrification, and artificial intelligence, as this also paves the way for profitable growth in our business. An important prerequisite for this are the cost-cutting effects of the structural measures we have already initiated and innovations in all business areas.”

Markus Forschner, Member of the Board of Management and Chief Financial Officer, Robert Bosch, said, “Competitiveness is the foundation for profitable growth – it secures our investments for the future. This strengthens our resilience in the face of upcoming challenges and at the same time boosts our investment capacity for the future.”

Toyoda Gosei Achieves Automotive SPICE Level 2 For Software Development Quality

Toyoda Gosei Achieves Automotive SPICE Level 2 For Software Development Quality

Toyoda Gosei Co., Ltd. recently received independent verification from third-party certification body SGS Japan Inc. confirming that it has reached capability Level 2 under the Automotive SPICE international standards, which evaluate the quality of automotive software development. This achievement reflects a major step forward in the company’s software engineering practices.

As next-generation software-defined vehicles become more common, where performance increasingly depends on digital systems, developing software that enhances product value has grown essential. Toyoda Gosei has responded by integrating electronic components with its traditional rubber and plastic products. The company has therefore established structured processes and strengthened its software development systems, which serve as the foundation for creating advanced products.

Specifically, within an interior lighting project, the company has achieved capability Level 2 in Automotive SPICE international assessment standards, confirmed by a third-party organisation that the company’s software development processes demonstrate systematic execution and proper management, achieving a uniform level of maturity. Moving forward, Toyoda Gosei aims to continue producing higher value products that contribute to more comfortable mobility spaces.

Geely Auto Launches i-HEV Intelligent Hybrid Technology

Geely i-HEV

Chinese automotive major Geely Auto has officially launched its i-HEV Intelligent Hybrid technology, which enters mass production immediately with the system slated for deployment across several models this year, including the Preface, Monjaro, Starray, and the fifth-generation Emgrand.

The technology utilises an artificial intelligence system and a dedicated hybrid powertrain to address historical gaps in fuel efficiency and smart feature integration.

The i-HEV system is built upon the i-CMA architecture, a hybrid-optimised version of the CMA platform that centralises the control of driving, cockpit and chassis functions.

A primary feature is the AI Cloud Power management system, which monitors exterior data such as temperature, humidity and altitude to optimise petrol-electric energy distribution. The company reports that this self-optimising strategy improves energy efficiency by more than 10 percent, while the engine achieves a thermal efficiency of 48.41 percent.

By decoupling the internal combustion engine (ICE) from the electric motor, the i-HEV adopts a motor-led layout designed to provide an electric-drive experience without external charging. The electric motor delivers up to 230kW, allowing the vehicle to operate on electricity for approximately 80 percent of the time. Performance data indicates a claimed zero to 30 kmph acceleration time of 1.84 seconds and a top speed of 66 kmph in electric mode.

The i-CMA architecture incorporates physical separation between oil and electric systems to enhance safety. Battery protection is managed through the Geely Battery Safety System, which includes a liquid-cooled battery with an IP68 resistance rating. The system is capable of real-time prediction for over 50 fault types.

Jerry Gan, CEO, Geely Auto Group, said, “Energy diversification is a strategic foresight for Geely Auto. A company’s true strategic focus is ensuring every path leads to the future, which tests the technological depth and powerful energy resilience of our entire system. The new i-HEV perfectly embodies this resilience, serving as a powerful testament to how artificial intelligence can elevate hybrid efficiency and performance to new industry standards.”