Tata Technologies, a global leader in engineering and digital services, has launched its new brand campaign, #EngineeringASoftwareDefinedFuture, aimed at empowering manufacturing companies accelerate their journey toward software-led intelligent products.

With the introduction of this new campaign, the company is also reaffirming its dedication to advancing the transformation of the automotive, industrial heavy machines (IHM) and aerospace industries via the use of software and digital technologies. With software and digital-led mechatronics solutions that cover the whole product value chain, from turnkey Software-Defined Vehicles (SDVs) to AI-powered smart manufacturing and intelligent software-defined enterprises, Tata Technologies is enabling industries to transition to software-differentiated products.

This new brand strategy, which was unveiled at ELIV 2024 in Bonn, Germany, highlights Tata Technologies' commitment to providing clients with software-led mobility solutions throughout the entire value chain. The company is assisting in modernising operations, increasing efficiency and delivering competitive, sustainable products that transform customer experiences from concept to service. Its leadership in turnkey product development and more than 30 years of manufacturing domain knowledge are combined with digital technologies. Over the next few years, Tata Technologies plans to dramatically increase its software and embedded work revenue as part of its growth strategy. This will demonstrate the company's dedication to providing cutting-edge, software- and digital engineering-led solutions that satisfy the changing demands of the market.

Warren Harris, CEO, Tata Technologies, said: “The #EngineeringASoftwareDefinedFuture campaign reflects the evolution of Tata Technologies as a leader in the software-driven transformation of industries in the AI era. We are empowering our clients with intelligent, connected solutions that redefine mobility and manufacturing IT systems needed by software-defined enterprises. Our strategic joint venture with BMW that we announced recently is a testament to this commitment, as we collaborate to develop next-generation Software-Defined Vehicles (SDVs) and Business IT solutions that push the boundaries of innovation and sustainability. Together, we are not just engineering better products – we are engineering a smarter, more sustainable future.”

Santosh Singh, EVP & Global Head – Marketing and Business Excellence, Tata Technologies, said, “Our new campaign, #EngineeringASoftwareDefinedFuture, represents our commitment to driving the future of smart, connected and sustainable products. By blending software-led digital engineering with our turnkey product development capabilities, we’re empowering the next generation of engineers to develop intelligent products and systems that redefine industries and make them future-ready. Together, we’re shaping a world where engineering solves humanity’s greatest challenges and transforms the way we move and connect.”

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Ashok Leyland has announced plans to invest over INR 50 billion in the development and manufacturing of next-generation batteries. The move is part of the company's strategy to become a key player in India's electric vehicle (EV) ecosystem and support the government's vision for a sustainable, green economy.

The investment, to be rolled out over the next seven to 10 years, will enable the company to produce batteries for its own electric vehicle portfolio, as well as for the broader automotive and energy storage sectors.

To facilitate this, Ashok Leyland has entered into a long-term, exclusive partnership with CALB Group, a leading Chinese battery technology firm. The agreement was signed by Ashok Leyland’s Managing Director & CEO, Shenu Agarwal, and CALB’s CEO, Jacky Liu.

Dheeraj Hinduja, Chairman, Ashok Leyland said, “Ashok Leyland is deeply committed to shaping the future of sustainable mobility in India in full alignment with Government’s vision. Our strategic partnership with CALB is a significant step towards creating a localised battery supply chain in India to accelerate adoption of electric vehicles in India and reduce our dependence on fossil fuels.”

Shenu Agarwal, Managing Director & CEO, Ashok Leyland, said, “In the initial phase, the new battery business shall focus on automotive sector, and then move to non-automotive areas as well, including energy storage systems. A Global Centre of Excellence will be created to serve as a hub for research and development, fostering innovation in battery materials, recycling, battery management systems, and advanced manufacturing processes.”

This partnership is the latest in a series of investments by the Hinduja Group in electrification, which also includes electric vehicles, mobility-as-a-service, charging equipment, and vehicle financing.

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Affordable Robotic and Automation (ARAPL) has appointed Meru Cabs Founder Neeraj Gupta as its Strategy and Growth Advisory Director.

Gupta brings over two decades of experience as an entrepreneur and leadership experience. He built Meru Cabs into a mobility brand with a customer base of over 15 million users and a fleet of over 20,000 vehicles. Meru operated at major airports and offered both inter- and intra-city services. He sold his stake in Meru in June 2021 to the Mahindra Group. Before Meru, in 2000, he founded V-Link Tours & Travels, which grew to be one of the largest enterprise mobility companies in India.

Milind Padole, MD, ARAPL, said, "We are delighted to welcome Neeraj on board. I found in Neeraj the same madness and passion to build a robotic company as mine – one that can be scaled on the world map. His proven expertise in building scalable business models and navigating disruptive industries will strengthen our strategic vision. We are undergoing a transformative stage that requires the right partners to take the ARAPL journey to the next level. Having an advisor with such rich experience as Neeraj will further enrich the company’s growth plans ahead."

Gupta's understanding of scaling businesses, customer-centric innovation and partnerships will provide direction as ARAPL accelerates its growth.

"I am excited to join ARAPL at this crucial juncture in its growth journey. With its strong foundation in robotics, proprietary technologies and international presence, led by Milind and team’s vision, ARAPL is well-positioned to capture emerging opportunities in automation across industries. I look forward to working with the leadership team to unlock new growth avenues and create long-term value."

ARAPL has demonstrated innovation in robotic welding, multi-level car parking, warehouse automation and AI-based robots. With Gupta’s insights, the company aims to expand its footprint in Europe, the Middle East and the US. It also plans to increase its presence in sectors like autonomous logistics and port automation.

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Porsche is set to bring a new level of entertainment to its vehicles through a collaboration with AirConsole, a leading in-car gaming platform. The new Porsche Macan, arriving later this year, will be the first model to feature a curated library of multiplayer games, transforming car rides into a shared entertainment experience.

The integration allows passengers to use their smartphones as controllers to play a variety of games on the vehicle’s infotainment screen. When the car is parked, all passengers, including the driver, can participate. While on the move, gaming is restricted to the front passenger display, ensuring the driver remains focused on the road. The system uses Porsche’s integrated screen privacy features to keep the display safe and distraction-free.

Anthony Cliquot, CEO, AirConsole, said, “Our collaboration with Porsche is a powerful signal of how quickly AirConsole is scaling in the automotive industry. In just two years since launching our in-car platform, we’ve partnered with some of the world’s most respected car brands, now including Porsche. This momentum confirms that gaming has a meaningful place in the future of mobility, and we’re proud to be leading that evolution.”

To access AirConsole, users can simply download the app from the Porsche App Centre. Passengers then connect their smartphones by scanning a QR code on the screen, with no need for additional hardware. The platform supports up to five players, allowing for both collaborative and competitive sessions.

AirConsole specialises in casual, short-session games that are optimised for the in-car environment. The growing catalogue includes popular titles like Who Wants to Be a Millionaire?, Overcooked, and UNO Car Party!, ensuring a wide range of options for passengers.

The AirConsole platform will be available in the new Macan starting at the end of this year, rolling out in all markets where Porsche Connect is offered, with the exception of China.

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Japanese automotive major Honda Motor Co, has announced that it will present a wide range of mobility products and technologies at the Japan Mobility Show 2025, scheduled from 29 October to 9 November at Tokyo Big Sight.

The company said it will display automobiles, motorcycles, power products, aircraft and concept models under its theme of ‘The Power of Dreams.’ Among the highlights will be the Honda 0 Series EV models, due for global market introduction in 2026, as well as the full-size interior mock-up of the HondaJet Elite II, which allows visitors to experience its spacious cabin.

Key exhibits will include the Honda 0 Saloon Prototype and Honda 0 SUV Prototype, both making their Japan debut. Honda will also present production models such as the CUV e:, a Class-2 electric commuter powered by swappable batteries and the Rebel 1100 S Edition cruiser with dual clutch transmission.

Beyond land-based vehicles, Honda will showcase the Honda BF350 outboard motor and the HondaJet Elite II business jet interior. The brand will also participate in programmes organised by the Japan Automobile Manufacturers Association (JAMA), including the Tokyo Future Tour 2035 and the Mobility Culture Programme.

Honda said: “The Honda booth is designed to enable the visitors to experience dream-inspiring mobility products Honda created with its original technologies and ideas while being driven by its own dreams.”

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