Tata Technologies, a global leader in engineering and digital services, has launched its new brand campaign, #EngineeringASoftwareDefinedFuture, aimed at empowering manufacturing companies accelerate their journey toward software-led intelligent products.

With the introduction of this new campaign, the company is also reaffirming its dedication to advancing the transformation of the automotive, industrial heavy machines (IHM) and aerospace industries via the use of software and digital technologies. With software and digital-led mechatronics solutions that cover the whole product value chain, from turnkey Software-Defined Vehicles (SDVs) to AI-powered smart manufacturing and intelligent software-defined enterprises, Tata Technologies is enabling industries to transition to software-differentiated products.

This new brand strategy, which was unveiled at ELIV 2024 in Bonn, Germany, highlights Tata Technologies' commitment to providing clients with software-led mobility solutions throughout the entire value chain. The company is assisting in modernising operations, increasing efficiency and delivering competitive, sustainable products that transform customer experiences from concept to service. Its leadership in turnkey product development and more than 30 years of manufacturing domain knowledge are combined with digital technologies. Over the next few years, Tata Technologies plans to dramatically increase its software and embedded work revenue as part of its growth strategy. This will demonstrate the company's dedication to providing cutting-edge, software- and digital engineering-led solutions that satisfy the changing demands of the market.

Warren Harris, CEO, Tata Technologies, said: “The #EngineeringASoftwareDefinedFuture campaign reflects the evolution of Tata Technologies as a leader in the software-driven transformation of industries in the AI era. We are empowering our clients with intelligent, connected solutions that redefine mobility and manufacturing IT systems needed by software-defined enterprises. Our strategic joint venture with BMW that we announced recently is a testament to this commitment, as we collaborate to develop next-generation Software-Defined Vehicles (SDVs) and Business IT solutions that push the boundaries of innovation and sustainability. Together, we are not just engineering better products – we are engineering a smarter, more sustainable future.”

Santosh Singh, EVP & Global Head – Marketing and Business Excellence, Tata Technologies, said, “Our new campaign, #EngineeringASoftwareDefinedFuture, represents our commitment to driving the future of smart, connected and sustainable products. By blending software-led digital engineering with our turnkey product development capabilities, we’re empowering the next generation of engineers to develop intelligent products and systems that redefine industries and make them future-ready. Together, we’re shaping a world where engineering solves humanity’s greatest challenges and transforms the way we move and connect.”

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Bengaluru-based electric powertrain start-up Entuple E-Mobility has raised INR 130 million in a funding round led by Varanium Capital, which also participation from existing investors Blue Ashva Capital, alongside high-net-worth individuals and family offices, including Mohit Oswal, founder of Roop Automotives.

The start-up operates a 25,000 sqft manufacturing plant in Bengaluru, where it produces hub and mid-motor powertrains for two- and three-wheelers. Entuple develops its motors, controllers and firmware in-house without external licensing.

The funding will be used to advance the company's technology stack and expand into new vehicle segments. Key areas of focus include:

• High-Voltage Systems: Development of motors for four-wheelers, buses and trucks.
• Power Electronics: Research and development into new-generation intelligent motor controllers.
• Commercial Vehicles: Engineering powertrains specifically for the heavy-duty commercial segment.

By deepening its indigenous technology, Entuple aims to provide powertrain solutions for original equipment manufacturers (OEMs) in India and international markets.

Rakesh Mishra, Founder and CEO, Entuple E-Mobility, said, “This round enables us to double down on high-voltage powertrain platforms for four-wheelers, passenger vehicles, and commercial vehicles while continuing to strengthen our core IP in motors, power electronics, and controls. We are excited to partner with Varanium Capital and our existing investors as we scale from proven 2W/3W solutions to becoming a key technology enabler for the next generation of EV programs in India and beyond.”

Satya Bansal, Founder & CEO, Blue Ashva Capital, said, “We reinforce our confidence by further participating in the current fund raise. In a market often relying on assembled solutions, Entuple differentiates itself by engineering superior technology fully designed and developed in India. This is one of the best design and engineering teams in the motor and controller space in the country, which was largely dominated by imported or assembled components in India so far.”

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Gujarat-headquartered AI automotive safety solutions company drivebuddyAI has announced its first participation at CES 2026. The company, appearing alongside its parent firm Roadzen Inc., will showcase its Advanced Driver Assistance Systems (ADAS) and Driver Monitoring Systems (DMS) at the Las Vegas Convention Centre.

The company’s technology has recently achieved validation under India’s AIS-184 driver monitoring standard. It also meets the requirements of the European Union’s General Safety Regulation (GSR) 2144 and the EURO NCAP 2026 protocols regarding driver engagement.

The platform utilises a vision-first, closed-loop learning architecture. According to company data, the AI has been trained on 3.5 billion kilometres of driving data. In previous commercial fleet deployments, the system has been credited with reducing accidents by more than 70 percent.

The system functions by:

• Monitoring: Real-time tracking of driver behaviour and engagement.
• Risk Intelligence: Identifying potential hazards and providing alerts.
• Continuous Learning: Updating the AI model as it encounters new driving environments and edge cases.

drivebuddyAI aims to provide safety solutions to automakers and mobility operators as international regulations for vehicle safety become more stringent. By integrating real-time monitoring with risk intelligence, drivebuddyAI seeks to improve safety outcomes for large-scale fleets.

Nisarg Pandya, Founder and CEO, drivebuddyAI, said, “Participating in CES 2026 is a tremendous opportunity for us, and we are excited to be part of the world’s leading technology showcase. CES is where the future of innovation takes shape, and drivebuddyAI is proud to be among the innovators driving that future.”

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TIER IV, a developer of open-source autonomous driving software, has been selected by Japan’s New Energy and Industrial Technology Development Organization (NEDO) to lead an initiative focused on industrial competitiveness.

The project involves the creation of an AI data platform and ecosystem to support the development of autonomous vehicle technology.

The initiative addresses the requirements of end-to-end AI, which relies on large volumes of diverse data. As real-world collection of rare driving scenarios is often restricted by cost and time, TIER IV will utilise multimodal AI to generate synthetic datasets.

The project is structured around three core technical areas:

• Data Collection and Processing: Gathering driving data across various vehicle models and developing automated labelling technologies to improve efficiency.
• Generative AI for Synthetic Data: Developing a multimodal generative AI model compatible with multiple sensors. This system will simulate rare scenarios, such as the moments preceding an accident, across various weather and lighting conditions.
• Infrastructure Development: Building an AI data infrastructure that allows Japanese developers to access high-quality datasets, reducing the development requirements for individual firms.

The platform is intended to standardise data access within the Japanese autonomous driving sector. By combining real-world data with synthetic environments, TIER IV aims to produce training sets that improve the safety and efficiency of autonomous systems.

TIER IV is a founding member of the Autoware Foundation and maintains the world’s first open-source software for autonomous driving. This NEDO-backed project is expected to accelerate the deployment of intelligent vehicles by providing the foundational data required for advanced AI training.

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Taiwan-based XING Mobility has announced it will showcase its immersion-cooled battery technology across three sectors – Electric Vehicles (EV), Energy Storage Systems (ESS) and AI data centres – at CES 2026.

XING Mobility’s technology is featured in Project V, an all-electric sports car from the British brand Caterham. The vehicle uses module-free, cell-to-pack (CTP) immersion cooling to manage thermal loads while maintaining a lightweight profile. A production prototype is scheduled for a global debut at the Tokyo Auto Salon 2026.

Royce YC Hong, Founder and CEO, XING Mobility, said, "When we began building these solutions, the world had not yet fully recognised the problems ahead. As voltage levels and power density continue to rise, the challenge is no longer just about cooled batteries, it is about solving safety, efficiency and system architecture together. XING Mobility’s immersion cooling enables every critical component of the battery system to operate within the same controlled environment, with thermal management fully integrated into the system design. At CES 2026, what we are presenting is a high-voltage power platform centred on ultra-high safety and ultra-high efficiency, capable of simultaneously supporting EV, ESS and AI data centre BBU.”

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