Tata Technologies, a global leader in engineering and digital services, has launched its new brand campaign, #EngineeringASoftwareDefinedFuture, aimed at empowering manufacturing companies accelerate their journey toward software-led intelligent products.

With the introduction of this new campaign, the company is also reaffirming its dedication to advancing the transformation of the automotive, industrial heavy machines (IHM) and aerospace industries via the use of software and digital technologies. With software and digital-led mechatronics solutions that cover the whole product value chain, from turnkey Software-Defined Vehicles (SDVs) to AI-powered smart manufacturing and intelligent software-defined enterprises, Tata Technologies is enabling industries to transition to software-differentiated products.

This new brand strategy, which was unveiled at ELIV 2024 in Bonn, Germany, highlights Tata Technologies' commitment to providing clients with software-led mobility solutions throughout the entire value chain. The company is assisting in modernising operations, increasing efficiency and delivering competitive, sustainable products that transform customer experiences from concept to service. Its leadership in turnkey product development and more than 30 years of manufacturing domain knowledge are combined with digital technologies. Over the next few years, Tata Technologies plans to dramatically increase its software and embedded work revenue as part of its growth strategy. This will demonstrate the company's dedication to providing cutting-edge, software- and digital engineering-led solutions that satisfy the changing demands of the market.

Warren Harris, CEO, Tata Technologies, said: “The #EngineeringASoftwareDefinedFuture campaign reflects the evolution of Tata Technologies as a leader in the software-driven transformation of industries in the AI era. We are empowering our clients with intelligent, connected solutions that redefine mobility and manufacturing IT systems needed by software-defined enterprises. Our strategic joint venture with BMW that we announced recently is a testament to this commitment, as we collaborate to develop next-generation Software-Defined Vehicles (SDVs) and Business IT solutions that push the boundaries of innovation and sustainability. Together, we are not just engineering better products – we are engineering a smarter, more sustainable future.”

Santosh Singh, EVP & Global Head – Marketing and Business Excellence, Tata Technologies, said, “Our new campaign, #EngineeringASoftwareDefinedFuture, represents our commitment to driving the future of smart, connected and sustainable products. By blending software-led digital engineering with our turnkey product development capabilities, we’re empowering the next generation of engineers to develop intelligent products and systems that redefine industries and make them future-ready. Together, we’re shaping a world where engineering solves humanity’s greatest challenges and transforms the way we move and connect.”

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Detroit Engineered Products (DEP) has introduced DEP AIWorks, an engineering platform designed to integrate machine learning with physics-based simulation. The launch follows the conclusion of a five-city industry conclave held across Bengaluru, Delhi NCR, Hyderabad, Pune and Chennai.

DEP AIWorks is built as a physics-agnostic and tool-agnostic environment, allowing it to function across various datasets and engineering domains. The platform combines neural networks and physics-informed models with computer-aided engineering (CAE) solvers to provide predictive and generative capabilities within the product development lifecycle.

Core features of the platform include modular architecture, operational speed and ecosystem compatibility.

The platform is intended for use in the automotive, aerospace, energy, manufacturing and telecommunications sectors. It supports various stages of development, from early design exploration to manufacturing validation. By utilising data-driven learning alongside physics-based validation, the system aims to improve engineering productivity and accelerate decision-making cycles.

Radha Krishnan, President & Founder, DEP, said, “DEP AIWorks reflects the next step in how engineering organisations will adopt AI, not as a standalone tool, but as an integrated part of the product development lifecycle. By combining decades of simulation expertise with advances in AI, we are enabling teams to move faster while maintaining engineering rigor and reliability.”

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German tier 1 supplier ZF has introduced SolarBoost, a retrofittable solar panel system designed to support the 24-volt on-board electrical systems of city buses and coaches. The technology generates electricity during vehicle operation to recharge batteries, intended to reduce fuel consumption and maintenance requirements for fleet operators.

The system reduces the load on the drive engine by providing an alternative power source for on-board systems, which are traditionally supplied by the alternator. According to ZF, the additional energy can reduce fuel consumption by up to 3.5 percent, depending on weather conditions and application profiles.

The company states that key benefits for operators include battery longevity, as continuous recharging extends battery life. ZF reports potential savings equivalent to one battery per vehicle per year.

Furthermore, it enhances uptime by reduced requirement for stationary battery recharges and lower maintenance frequency. The system includes Bluetooth connectivity, allowing operators to track energy generation in real-time via a mobile application.

SolarBoost utilises a plug-and-play architecture designed for installation in an operator's own workshop using standard tools. The process does not require drilling into the vehicle structure or extensive rewiring, allowing for fleet-wide scaling with minimal disruption to service.

The hardware is engineered to withstand vibrations and weather conditions associated with heavy-duty transit. ZF provides a 5-year warranty and repair kits to support the long-term durability of the flexible panels.

The product is positioned as a scalable solution for bus operators to meet environmental targets. By utilizing renewable energy for electrical loads, the system assists in reducing the carbon footprint of intercity and urban transport fleets. It aligns with ZF’s broader strategy to deliver innovations that improve vehicle efficiency while supporting climate-friendly mobility.

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Recyclekaro, an e-waste and lithium-ion battery recycling firm, has been cleared for eligibility under the Incentive Scheme for Promotion of Critical Mineral Recycling. The scheme is administered by the Ministry of Mines under the National Critical Minerals Mission.

The company has committed an investment of approximately INR 3 billion to expand its operations. This brownfield expansion aims to increase total processing capacity to 50,000 metric tonnes.

Its targeted waste streams for mineral recovery include spent lithium-ion batteries, electronic circuit e-waste, rare earth magnets and spent catalytic converters.

The project is designed to increase the domestic recovery of lithium and rare earth elements, reducing reliance on mineral imports for the electric mobility and renewable energy sectors.

Recyclekaro plans to invest over INR 5 billion over the next five years into a research and development facility. This centre will focus on technologies for the recovery of rare earth and critical minerals. The objective of the expansion is to align with national resource security and circular economy targets.

Rajesh Gupta, Founder and Managing Director, Recyclekaro, said, “We are proud to have secured eligibility under the Government of India’s Critical Mineral Recycling Incentive Scheme and sincerely commend the Ministry of Mines for instituting a visionary and robust framework under the National Critical Minerals Mission. This marks a decisive step toward strengthening India’s energy security that relies on securing critical minerals domestically. This will support India’s net zero goals. Over the past 15 years, we have built world-class in-house technologies, conducted thousands of pilot-scale experiments, and are now investing over INR 5 billion next 5 years in our newly developed R&D facility. It is going to be amongst the biggest privately owned facilities in India dedicated to rare earth and critical mineral recovery. At Recyclekaro, we remain deeply committed to this national movement and invite researchers, innovators, and technology partners to collaborate in accelerating India’s clean energy and circular economy transition.”

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Kochi-headquartered deep-tech company RoshAi has raised INR 220 million in funding, which was led by IAN Alpha Fund, part of the IAN Group.

The capital is designated for product development, expansion of deployments and scaling operations across international industrial markets.

RoshAi develops autonomy solutions that can be retrofitted to existing heavy vehicles in sectors such as ports, mining and logistics. This approach allows operators to implement driverless operations without the requirement for new fleet investments.

The technology stack comprises three primary components:

Retrofit Hardware: Physical kits to enable autonomous control of conventional vehicles.

In-Vehicle Autonomy System: AI-powered software and sensors for navigation and obstacle detection.

Cloud-Based Fleet Management: A platform for remote monitoring and operational coordination.

The company reports that its systems have completed over 100,000 km of testing with no safety incidents.

The global industrial autonomous vehicle market is projected to reach USD 162.8 billion by 2030, up from USD 47.6 billion in 2024. RoshAi aims to capture this growth by targeting the United States, Australia and Southeast Asia. It currently collaborates with Tier 1 original equipment manufacturers (OEMs) and industrial operators on pilot projects.

Sarika Saxena, Managing Partner, IAN Alpha Fund, said, “RoshAi is solving industrial autonomy through a retrofit-first approach, enabling operators to upgrade existing fleets rather than invest in new infrastructure. With strong early validation, repeat customer engagement, and a scalable autonomy platform, the company is well-positioned to build a globally relevant deep-tech business from India.”

Roshy John, Founder & CEO, RoshAi, added, “Our focus is to make industrial operations safer and more efficient by enabling existing fleets to operate autonomously. This investment allows us to accelerate product development, scale deployments across global markets, and continue building a robust autonomy platform for industrial use cases. We are glad to have IAN’s support as we move into this next phase.”

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