Tata Technologies, a global leader in engineering and digital services, has launched its new brand campaign, #EngineeringASoftwareDefinedFuture, aimed at empowering manufacturing companies accelerate their journey toward software-led intelligent products.

With the introduction of this new campaign, the company is also reaffirming its dedication to advancing the transformation of the automotive, industrial heavy machines (IHM) and aerospace industries via the use of software and digital technologies. With software and digital-led mechatronics solutions that cover the whole product value chain, from turnkey Software-Defined Vehicles (SDVs) to AI-powered smart manufacturing and intelligent software-defined enterprises, Tata Technologies is enabling industries to transition to software-differentiated products.

This new brand strategy, which was unveiled at ELIV 2024 in Bonn, Germany, highlights Tata Technologies' commitment to providing clients with software-led mobility solutions throughout the entire value chain. The company is assisting in modernising operations, increasing efficiency and delivering competitive, sustainable products that transform customer experiences from concept to service. Its leadership in turnkey product development and more than 30 years of manufacturing domain knowledge are combined with digital technologies. Over the next few years, Tata Technologies plans to dramatically increase its software and embedded work revenue as part of its growth strategy. This will demonstrate the company's dedication to providing cutting-edge, software- and digital engineering-led solutions that satisfy the changing demands of the market.

Warren Harris, CEO, Tata Technologies, said: “The #EngineeringASoftwareDefinedFuture campaign reflects the evolution of Tata Technologies as a leader in the software-driven transformation of industries in the AI era. We are empowering our clients with intelligent, connected solutions that redefine mobility and manufacturing IT systems needed by software-defined enterprises. Our strategic joint venture with BMW that we announced recently is a testament to this commitment, as we collaborate to develop next-generation Software-Defined Vehicles (SDVs) and Business IT solutions that push the boundaries of innovation and sustainability. Together, we are not just engineering better products – we are engineering a smarter, more sustainable future.”

Santosh Singh, EVP & Global Head – Marketing and Business Excellence, Tata Technologies, said, “Our new campaign, #EngineeringASoftwareDefinedFuture, represents our commitment to driving the future of smart, connected and sustainable products. By blending software-led digital engineering with our turnkey product development capabilities, we’re empowering the next generation of engineers to develop intelligent products and systems that redefine industries and make them future-ready. Together, we’re shaping a world where engineering solves humanity’s greatest challenges and transforms the way we move and connect.”

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Einride AB, a technology company specialising in electric and autonomous freight, has appointed Gary Hicok to its Board of Directors. He joins the company following a 25-year career at Nvidia, where he held several leadership roles in autonomous technology and automotive hardware.

The appointment comes as Einride prepares for a public listing on the New York Stock Exchange through a business combination with Legato Merger Corp. III.

During his tenure at Nvidia, Hicok served as Senior Vice-President of the Mobile Business Unit and led Automotive Hardware and Systems. He oversaw the development of the Nvidia DRIVE platform and the Tegra processor, which are used in safety-critical automotive AI and in-vehicle computing.

His experience spans engineering and executive leadership within AI-driven markets and global organisations. At Einride, he will focus on scaling autonomous platforms and managing industry partnerships.

Einride operates in seven countries with more than 25 enterprise customers. The company reports approximately USD 65 million in expected annual recurring revenue (ARR) from signed contracts, with a potential long-term ARR exceeding USD 800 million through joint business plans.

The company has secured regulatory permits for autonomous vehicle operations in the United States and Europe. Its platform uses proprietary AI technology to manage electric and autonomous fleets, targeting the global road freight market.

Gary Hicok said, “Einride is solving an industry-scale problem the right way. Its platform approach unlocks partnerships, accelerates innovation, and makes electrified and autonomous freight real. I’ve watched many smart companies struggle with doing everything in house. It doesn’t scale or leverage the expertise of the industry, whereas Einride’s approach does. I believe its approach is built to win.”

Robert Falck, Founder and Executive Chairman, Einride, said, “Gary brings deep, hands-on experience scaling autonomous technology through critical partnerships across the automotive and technological ecosystem. Working alongside the Einride team, his perspective on building and scaling safety-critical platforms with industry partners will strengthen our ability to deploy autonomy globally. We’re pleased to welcome him to the Board.”

Roozbeh Charli, Chief Executive, Einride, added, “Gary's expertise and experience in building high-performing teams tackling the most advanced technology development will be instrumental for us as we continue to scale and cement our leadership position within autonomous freight technology. I’m incredibly proud of what we’ve built so far, and I’m excited for what we’ll achieve together with Gary’s unique experience.”

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American powertrain major BorgWarner has been awarded a contract by a European original equipment manufacturer (OEM) to supply an 800V Integrated Drive Module (iDM). The system will support a Range Extended Electric Vehicle (REEV), with mass production scheduled to commence in 2029.

The iDM is a system incorporating a single-electric-machine design that provides both generator and drive functionality. The module operates alongside an inverter, two clutches and a dual-mass flywheel. It is paired with the customer's internal combustion engine.

The system includes energy-efficient generator functionality and an all-wheel-drive mode. By combining two REEV functions into one product, the module aims to optimise vehicle architecture.

The integrated inverter utilises Viper power switches and dual-side cooled power module technology. This platform is designed for high-performance electric drive applications to manage high-voltage and high-current requirements.

Dr. Stefan Demmerle, Vice-President, BorgWarner Inc. and President and General Manager, PowerDrive Systems, said, “Securing this program award underlines BorgWarner’s strength in electric drive technology and system integration. With the China team taking the lead and collaborating with a global team, we have created a highly integrated solution that balances performance, efficiency, and packaging. We are proud to support our customer with innovative technology for its next-generation range extended vehicles.”

BorgWarner maintains in-house capabilities across electric motors, drivelines, power electronics and software. The company intends to use its manufacturing footprint to support the development of the global energy vehicle market.

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Vadodara-based Electronics System Design and Manufacturing (ESDM) company Aimtron Electronics has secured its first order from a European Original Equipment Manufacturer (OEM). The contract, valued at approximately INR 38 million, involves providing box-build solutions for a client headquartered in Europe with manufacturing operations in Spain.

The order marks the company's entry into the European market, serving automotive and industrial sectors. Aimtron anticipates that revenues from this engagement could scale to four times the current size during the 2027 financial year.

The development follows the announcement of the India–Europe Free Trade Agreement (FTA), which aims to improve the competitiveness of Indian manufacturers. Aimtron intends to leverage its manufacturing operations in India and the United States to diversify supply chains for European customers.

This European foray follows the company’s recent acquisition of a US-based electronics system design and manufacturing (ESDM) firm to strengthen its engineering capabilities for global OEMs.

Sneh Shah, Whole-time Director, Aimtron Electronics, said, “Meeting European automotive requirements demands a high level of process discipline, quality governance, and execution consistency. Aimtron has invested steadily in building these capabilities across box-build, traceability, and program management. This engagement reflects that readiness and provides a clear pathway to scale programs across European end-markets.”

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MAHLE has introduced an advanced heat recovery system that enhances the efficiency of cabin heating in electric vehicles, directly addressing the challenge of reduced range in cold weather. This innovation, the MAHLE HeatX Range+, reclaims thermal energy from the vehicle's exhaust air. As interior air is expelled, it passes through the air conditioning evaporator, where its heat is transferred to the refrigerant. This captured energy is then used to preheat incoming fresh air before it enters the cabin.

This process reduces the total energy demand for the vehicle's climate control system by approximately 20 percent compared to conventional methods. In practical testing with a mid-size electric vehicle at an outside temperature of -7°C and a cabin target of 20°C, the system extended the driving range by nearly 10 kilometres. Beyond range extension, the continuous influx of fresh air maintains high interior air quality and minimises window fogging.

Engineered for seamless integration, the system has no adverse effect on airflow or acoustics. Its modular design allows manufacturers to incorporate it into existing vehicle architectures easily and cost-effectively. MAHLE developed the technology drawing on its extensive expertise in thermal management, and the current configuration for refrigerant R1234yf can be readily adapted for use with future alternative refrigerants.

Martin Wellhoeffer, Member of the MAHLE Group Management Board, responsible for the business unit Thermal and Fluid Systems, said, "Our HeatX Range+ heat recovery concept maximises the everyday practicality of electric vehicles in winter and makes a decisive contribution to further increasing the attractiveness of electric mobility.”

Dr Uli Christian Blessing, Vice President – R&D Thermal and Fluid Systems, MAHLE, said, "As early as the 1990s, MAHLE introduced the '’Economizer'’, the first cabin heat recovery system concept for passenger and commercial vehicles, thereby pioneering today’s trend towards efficient cabin climate control.”

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