Tata Technologies, a global leader in engineering and digital services, has launched its new brand campaign, #EngineeringASoftwareDefinedFuture, aimed at empowering manufacturing companies accelerate their journey toward software-led intelligent products.

With the introduction of this new campaign, the company is also reaffirming its dedication to advancing the transformation of the automotive, industrial heavy machines (IHM) and aerospace industries via the use of software and digital technologies. With software and digital-led mechatronics solutions that cover the whole product value chain, from turnkey Software-Defined Vehicles (SDVs) to AI-powered smart manufacturing and intelligent software-defined enterprises, Tata Technologies is enabling industries to transition to software-differentiated products.

This new brand strategy, which was unveiled at ELIV 2024 in Bonn, Germany, highlights Tata Technologies' commitment to providing clients with software-led mobility solutions throughout the entire value chain. The company is assisting in modernising operations, increasing efficiency and delivering competitive, sustainable products that transform customer experiences from concept to service. Its leadership in turnkey product development and more than 30 years of manufacturing domain knowledge are combined with digital technologies. Over the next few years, Tata Technologies plans to dramatically increase its software and embedded work revenue as part of its growth strategy. This will demonstrate the company's dedication to providing cutting-edge, software- and digital engineering-led solutions that satisfy the changing demands of the market.

Warren Harris, CEO, Tata Technologies, said: “The #EngineeringASoftwareDefinedFuture campaign reflects the evolution of Tata Technologies as a leader in the software-driven transformation of industries in the AI era. We are empowering our clients with intelligent, connected solutions that redefine mobility and manufacturing IT systems needed by software-defined enterprises. Our strategic joint venture with BMW that we announced recently is a testament to this commitment, as we collaborate to develop next-generation Software-Defined Vehicles (SDVs) and Business IT solutions that push the boundaries of innovation and sustainability. Together, we are not just engineering better products – we are engineering a smarter, more sustainable future.”

Santosh Singh, EVP & Global Head – Marketing and Business Excellence, Tata Technologies, said, “Our new campaign, #EngineeringASoftwareDefinedFuture, represents our commitment to driving the future of smart, connected and sustainable products. By blending software-led digital engineering with our turnkey product development capabilities, we’re empowering the next generation of engineers to develop intelligent products and systems that redefine industries and make them future-ready. Together, we’re shaping a world where engineering solves humanity’s greatest challenges and transforms the way we move and connect.”

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Chinese automotive major BYD Group showcased eight model debuts at the 2026 Goodwood Festival of Speed, where it occupied a 2,016 square metre stand. The display featured vehicles from the BYD, DENZA and YANGWANG brands, with several models participating in the hillclimb event.

At the event, BYD introduced the DOLPHIN G DM-i, a supermini featuring Dual Mode Super Hybrid technology that pairs an electric motor with a 1.5-litre petrol engine. The manufacturer also presented the SHARK pickup, which produces 436PS and accelerates from 0-62mph (0-100 kmph) in 5.7 seconds.

DENZA unveiled the Z sports car, a coupe with 1604PS and a top speed of 217mph (350 kmph), which was presented by Stella Li and 2009 Formula 1 World Champion Jenson Button. The brand also displayed the BAO 5 SUV, which incorporates DMO (Dual Mode Off-road) technology. Additionally, DENZA demonstrated charging speeds of up to 1,500kW, allowing vehicles to charge from 10-70 percent in five minutes.

YANGWANG exhibited the U9 Xtreme, a production car with a top speed of 308.3mph (496 kmph) and a 1200V powertrain. The brand also displayed the U8L SUV and the U7 saloon.

Stella Li, Executive Vice President, BYD, said, "It's been an exciting privilege to play such a central role at this year's Goodwood Festival of Speed. Our stand has been the focal point for thousands of visitors, who've been able to explore a host of new models – our incredible DENZA Z and DENZA BAO 5, as well as the BYD SHARK and, for the first time in the UK, the DOLPHIN G DM-i. We've really enjoyed meeting car enthusiasts from around the world, and it's been a particular thrill to see our cars, such as the YANGWANG U9X, going up the iconic hillclimb. Goodwood really is a global centrepiece for car culture, and we're delighted to have been able to show how our new-energy technologies are creating advances in sustainable mobility around the world."

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European commercial vehicle major IVECO and PETRONAS Lubricants International (PLI) have renewed their strategic partnership for five years, extending the agreement through 2032.

The collaboration continues the supply and joint engineering of lubricants for IVECO’s vehicle portfolio in Europe, including engine oils, transmission fluids, brake fluids and coolants.

The partnership focuses on the development of IVECO URANIA engine oils and IVECO TUTELA technical fluids. These products are recommended by IVECO and result from joint research and development. Recent innovations include the launch of Urania Next 0W-16, a lubricant formulated for heavy-duty applications.

Domenico Nucera, Chief Quality & Operations Officer, Iveco Group, said, "The renewal of the agreement with PETRONAS Lubricants International confirms the strength of a long-standing collaboration built on shared technical expertise and a common ambition to continuously improve performance, efficiency, and sustainability across our vehicle and powertrain portfolio. Through the co-engineering of our IVECO URANIA and IVECO TUTELA ranges, we are able to deliver solutions that maximise vehicle uptime, optimise total cost of ownership, and support our customers and dealer network with the highest standards of quality and reliability."

Domenico Ciaglia, Group Chief Strategy & Transformation Officer, PETRONAS Lubricants International (PLI), said, "This partnership renewal demonstrates what can be achieved through a long-term forward-thinking collaboration, with consistency, and a shared commitment to excellence. Through continuous product innovation, we have been able to co-develop market-leading solutions such as the Urania Next 0W-16 engine oil formulation, seamlessly integrated into IVECO's ecosystem. This collaboration enables us to deliver greater value to the industry by combining our expertise and driving innovation together. Looking ahead, PETRONAS Lubricants International remains fully committed to supporting the IVECO Group with forward integrated reliable, high-performance products and solutions that create lasting value for its network and customers. This renewed collaboration further reinforces the foundation of PLI's broader strategic roadmap, demonstrating how technical excellence and trusted partnerships can drive sustainable, long-term value internationally."

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L&T Technology Services (LTTS), a leading engineering research & development (ER&D) company, has concluded its Engineering Intelligence (EI) OpenHack 2026, an innovation challenge held simultaneously across nine locations in India, the US and Europe. The event involved nearly 4,000 engineers across 770 teams.

Participants worked on over 500 challenge statements related to software-defined mobility, plant modernisation, energy, automation and AI infrastructure. The solutions developed during the 24-hour event focused on areas such as industrial automation, cybersecurity, autonomous systems and healthcare.

A jury evaluated the entries based on innovation, technical execution, scalability and relevance. The winning teams received prizes totalling over INR 3 million. Promising projects were selected for further development through the company’s Project Equinox platform and patent-worthy concepts were identified for intellectual property recognition.

Mritunjay Kumar Singh, Chief Operating Officer, L&T Technology Services, said, “The EI OpenHack 2026 reflects LTTS’ vision of Engineering Intelligence, where engineering expertise and AI come together to solve real-world industry challenges. What stood out was not only the scale of participation, but the ability of our engineers to apply contextual understanding, domain knowledge and AI prowess to develop solutions with tangible business relevance. Initiatives like OpenHack create opportunities for our talent to experiment, collaborate and develop solutions that will shape the future of engineering.”

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Renault India has entered a partnership with the Indian Institute of Technology (IIT) Kanpur to conduct vehicle research and development. The collaboration will see Renault India use the National Wind Tunnel Facility (NWTF) at the institute for aerodynamic and wind-noise testing of its vehicles.

The NWTF is equipped with a test section measuring 3.0 m x 2.25 m, capable of speeds between 80 kmph and 280 kmph. It is currently being upgraded to support speeds above 400 kmph.

Dr. Vikraman V, Chief of Engineering, Renault Group India, said, "This partnership marks an important step in strengthening Renault's engineering capabilities in India. By collaborating with IIT Kanpur and leveraging the National Wind Tunnel Facility, we are bringing together world-class research infrastructure and Renault's global engineering expertise to develop futuREady vehicles. This collaboration also reflects India's growing importance within Renault's global innovation and engineering ecosystem."

Prof. Dr. Alakesh Chandra Mandal, Department of Aerospace Engineering & Co-Ordinator, NWTF, said, "We are pleased to partner with Renault India in advancing automotive research and development. This collaboration highlights the versatility of the National Wind Tunnel Facility and represents an important opportunity to extend our expertise beyond aerospace applications to support innovation in the automotive sector."

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