Tata Technologies, a global leader in engineering and digital services, has launched its new brand campaign, #EngineeringASoftwareDefinedFuture, aimed at empowering manufacturing companies accelerate their journey toward software-led intelligent products.

With the introduction of this new campaign, the company is also reaffirming its dedication to advancing the transformation of the automotive, industrial heavy machines (IHM) and aerospace industries via the use of software and digital technologies. With software and digital-led mechatronics solutions that cover the whole product value chain, from turnkey Software-Defined Vehicles (SDVs) to AI-powered smart manufacturing and intelligent software-defined enterprises, Tata Technologies is enabling industries to transition to software-differentiated products.

This new brand strategy, which was unveiled at ELIV 2024 in Bonn, Germany, highlights Tata Technologies' commitment to providing clients with software-led mobility solutions throughout the entire value chain. The company is assisting in modernising operations, increasing efficiency and delivering competitive, sustainable products that transform customer experiences from concept to service. Its leadership in turnkey product development and more than 30 years of manufacturing domain knowledge are combined with digital technologies. Over the next few years, Tata Technologies plans to dramatically increase its software and embedded work revenue as part of its growth strategy. This will demonstrate the company's dedication to providing cutting-edge, software- and digital engineering-led solutions that satisfy the changing demands of the market.

Warren Harris, CEO, Tata Technologies, said: “The #EngineeringASoftwareDefinedFuture campaign reflects the evolution of Tata Technologies as a leader in the software-driven transformation of industries in the AI era. We are empowering our clients with intelligent, connected solutions that redefine mobility and manufacturing IT systems needed by software-defined enterprises. Our strategic joint venture with BMW that we announced recently is a testament to this commitment, as we collaborate to develop next-generation Software-Defined Vehicles (SDVs) and Business IT solutions that push the boundaries of innovation and sustainability. Together, we are not just engineering better products – we are engineering a smarter, more sustainable future.”

Santosh Singh, EVP & Global Head – Marketing and Business Excellence, Tata Technologies, said, “Our new campaign, #EngineeringASoftwareDefinedFuture, represents our commitment to driving the future of smart, connected and sustainable products. By blending software-led digital engineering with our turnkey product development capabilities, we’re empowering the next generation of engineers to develop intelligent products and systems that redefine industries and make them future-ready. Together, we’re shaping a world where engineering solves humanity’s greatest challenges and transforms the way we move and connect.”

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Bengaluru-based deeptech start-up Vimag Labs has been granted a patent in India for its Virtual Magnet Synchronous Motor (VMSM) platform titled ‘A Robust Rotating Transformer Excited Synchronous Motor and Its Control’, which protects the architecture of the motor that does not require magnets.

The VMSM platform uses power electronics and algorithms to control its magnetic field. Vimag Labs claims that the motor functions without the rare-earth magnets typically found in permanent magnet motors. This is the 5^th patent granted to the company, which also has ten patents pending and 15 trademarks filed.

The company is conducting pilot programmes with manufacturers of two-wheelers and passenger cars. Future expansion plans include light commercial vehicles, commercial vehicles and industrial systems.

Manish Seth, Co-Founder and CEO, Vimag Labs, said, “This patent is the outcome of over 87,600 engineering hours. It strengthens every dimension of our commercial roadmap- OEM partnerships, licensing, manufacturing scale-up, and future growth. Our long-term vision is to build scalable, software-driven, magnet-free motor systems for global electrification. This innovation strengthens India’s deep-tech base across electric mobility, power electronics, robotics, defence, and clean-energy systems.”

Vimag Labs recently raised USD 5 million in a Series A funding round led by Accel, with participation from Chakra Growth Fund and Thinkuvate. The company has also signed a manufacturing memorandum of understanding with Jendamark.

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Tier 1 automotive supplier Autoliv and Chinese automotive major XPENG have signed a strategic cooperation framework agreement to develop mobility solutions for global markets. The partnership aims to facilitate collaboration across technology development, digitalisation, supply chain coordination and sustainability.

As per the agreement, Autoliv will use its global presence and expertise in automotive safety systems to support XPENG’s product development and international expansion. The collaboration is designed to combine Autoliv’s safety standards with XPENG’s work in electric vehicles, AI, autonomous driving and robotics.

Mikael Bratt, President and CEO, Autoliv, said, "XPENG is striving to explore the future of mobility, and Autoliv is proud to support that journey. As vehicles become smarter, safety must be integrated from the very beginning. This agreement reflects our shared commitment to innovation and safety, combining XPENG's innovation in smart mobility with Autoliv's global safety expertise to help make the next generation of mobility safer."

The companies intend for the agreement to improve innovation efficiency in response to changes in the automotive industry, including electrification, connectivity and globalisation.

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Krafton India, the studio behind the popular mobile game – Battlegrounds Mobile India (BGMI), has announced that Italian supercar brand Ferrari will be added to BGMI as part of the 4.5 update, starting from 16 July 2026.

The collaboration brings four models to the game: the Roma, Purosangue, LaFerrari and SF90 XX Spider. These vehicles will be available for over 260 million players to collect through in-app purchases. The update will also introduce a Ferrari-themed photo zone where players can interact with the vehicles and installations. This space will include animations for players to use with teammates.

Players will be able to drive the vehicles from 16 July to 7 September 2026. Further information will be provided on BGMI’s social media channels regarding event dates and trailers. The partnership between Krafton and Scuderia Ferrari HP was established in December 2025.

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Coretura, a 50:50 joint venture between Daimler Truck and Volvo Group, has entered into an engineering agreement with Accenture to accelerate the development of a software platform for commercial vehicles.

The company, headquartered in Gothenburg, Sweden, currently employs over 100 engineers. It continues to recruit specialists in system architecture, high-performance computing and cloud infrastructure to support its roadmap, which targets the delivery of its first commercialised products towards the end of the decade.

Coretura intends to create a single software platform, language and standard for trucks, buses and other heavy-duty transport vehicles. The platform is designed to support vehicle lifecycles of more than 15 years, moving the industry away from projects that require custom software development for each new vehicle.

As the engineering partner, Accenture will support development across several areas, including:

• Electrical and Electronic (E/E) architecture
• Software abstraction and hardware integration
• Embedded software, middleware, and cybersecurity
• Functional safety and cloud infrastructure

The platform aims to provide a reusable software stack to lower costs and standardise time-to-market for global manufacturers. For fleet operators, the system is designed to allow for continuous software updates and performance upgrades delivered over the air.

Johan Lunden, CEO, Coretura, said, “Our purpose is to advance mobility at the speed of ideas, and that takes depth. Building a full-stack SDV platform demands expertise across embedded software, middleware, cybersecurity, and functional safety, all designed for vehicles with lifecycles measured in decades. Accenture’s reinvention capabilities let us move faster without compromising the standards our customers depend on. This is acceleration, not course correction.”

Rainer Oder, SDV Embedded Software Lead, Accenture, added, “Helping the industry advance software-defined vehicles is a priority for Accenture. Our landmark collaboration with Coretura is designed to change embedded software engineering for automotive platforms. Together, we are looking to solve the challenges of a fully software-defined architecture – addressing critical areas such as hardware abstraction, API management and AI-based engineering optimisations.”

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