Tata Technologies, a global leader in engineering and digital services, has launched its new brand campaign, #EngineeringASoftwareDefinedFuture, aimed at empowering manufacturing companies accelerate their journey toward software-led intelligent products.

With the introduction of this new campaign, the company is also reaffirming its dedication to advancing the transformation of the automotive, industrial heavy machines (IHM) and aerospace industries via the use of software and digital technologies. With software and digital-led mechatronics solutions that cover the whole product value chain, from turnkey Software-Defined Vehicles (SDVs) to AI-powered smart manufacturing and intelligent software-defined enterprises, Tata Technologies is enabling industries to transition to software-differentiated products.

This new brand strategy, which was unveiled at ELIV 2024 in Bonn, Germany, highlights Tata Technologies' commitment to providing clients with software-led mobility solutions throughout the entire value chain. The company is assisting in modernising operations, increasing efficiency and delivering competitive, sustainable products that transform customer experiences from concept to service. Its leadership in turnkey product development and more than 30 years of manufacturing domain knowledge are combined with digital technologies. Over the next few years, Tata Technologies plans to dramatically increase its software and embedded work revenue as part of its growth strategy. This will demonstrate the company's dedication to providing cutting-edge, software- and digital engineering-led solutions that satisfy the changing demands of the market.

Warren Harris, CEO, Tata Technologies, said: “The #EngineeringASoftwareDefinedFuture campaign reflects the evolution of Tata Technologies as a leader in the software-driven transformation of industries in the AI era. We are empowering our clients with intelligent, connected solutions that redefine mobility and manufacturing IT systems needed by software-defined enterprises. Our strategic joint venture with BMW that we announced recently is a testament to this commitment, as we collaborate to develop next-generation Software-Defined Vehicles (SDVs) and Business IT solutions that push the boundaries of innovation and sustainability. Together, we are not just engineering better products – we are engineering a smarter, more sustainable future.”

Santosh Singh, EVP & Global Head – Marketing and Business Excellence, Tata Technologies, said, “Our new campaign, #EngineeringASoftwareDefinedFuture, represents our commitment to driving the future of smart, connected and sustainable products. By blending software-led digital engineering with our turnkey product development capabilities, we’re empowering the next generation of engineers to develop intelligent products and systems that redefine industries and make them future-ready. Together, we’re shaping a world where engineering solves humanity’s greatest challenges and transforms the way we move and connect.”

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Tata Technologies Ltd has announced its strategic acquisition of German automotive engineering firm, ES-Tec Group, for EUR 75 million. The deal, which will be paid over two years and includes performance-based earn-outs, is set to significantly bolster Tata Technologies’ capabilities in next-generation mobility solutions and expand its European footprint.  

The move is expected to accelerate the company’s engineering research and development (ER&D) growth, specifically in high-demand areas like Advanced Driver Assistance Systems (ADAS), Connected Driving and Digital Engineering. The acquisition also adds a substantial talent pool of over 300 skilled engineers with deep expertise in systems engineering.  

The acquisition aligns with Tata Technologies’ global growth strategy, placing it in a stronger position within Germany, a key hub for automotive innovation. The company's management believes the deal will unlock significant commercial synergies, allowing for cross-selling opportunities and broader access to original equipment manufacturer (OEM) accounts. The transaction is projected to be EPS accretive from the first full year of operations. The automotive industry is in a state of flux, with European OEMs increasing investments in electrification and software-defined vehicle platforms. Tata Technologies is positioning itself to capitalise on this trend, with the market for Engineering Service Providers (ESPs) in Europe projected to grow from EUR 4.5 billion in 2020 to EUR 11.7 billion by 2030.  

Warren Harris, MD & CEO, Tata Technologies, said, “The acquisition of ES-Tec Group is a strategic leap that enhances our ability to deliver end-to-end product engineering solutions across the automotive value chain and represents our commitment to expand our global footprint in accessing innovative engineering capabilities. Technical depth, customer centricity and regional strength align perfectly with our strategic vision to be the first partner choice for global OEMs navigating the shift towards intelligent, connected, and sustainable mobility.”  

Marc Wille, MD & CEO of ES-Tec, said, “Joining forces with Tata Technologies is a key step for the ES-Tec Group to extend the breadth and depth of capabilities and expand our international presence. Together, we are ready to take on the future challenges of the automotive industry – delivering real value for our customers through competitive pricing, outstanding quality, and faster development cycles.”

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Renesas Electronics, a global supplier of advanced semiconductor solutions, is set to showcase its comprehensive portfolio at electronica India 2025. The event will take place from 17 to 19 September at the Bengaluru International Exhibition Centre, with Renesas located in Hall 2 at Booth H2.C01.

The company's exhibition will highlight its latest innovations for industrial, automotive and consumer applications. The featured product lines encompass High Performance Computing, Embedded Processing, Analog & Connectivity and Power solutions, all engineered to simplify and enhance modern technology. Key demonstrations will include scalable automotive MCUs and SoCs for next-generation vehicle systems, power innovations utilising GaN HEMT technology for efficient energy conversion and a wide array of Analog & Connectivity solutions for diverse markets. A significant focus will be on Renesas 365, a pioneering industry platform powered by Altium, which is designed to streamline the development of software-defined products by unifying silicon and software on a collaborative cloud platform. The booth will also display innovative university projects developed with Renesas design kits.

In a collaborative effort with partner Quest Global, Renesas will present live demonstrations of autonomous driving and ADAS technology. These demonstrations, powered by the Renesas R-Car V4H SoC, will offer attendees a hands-on experience by allowing them to sit in a demo car on site.

Furthermore, Renesas leadership will be active participants in the conference agenda. On the first day, Malini Narayanamoorthi, Country Manager and VP, MID Engineering, Analog & Connectivity Group, Renesas India, will deliver a keynote at the CEO Forum. This will be followed by appearances from other senior directors in a Fireside Chat and the e-Mobility Conference. The second day will feature additional Renesas directors speaking at the e-Future Conference and the Innovation Forum, underscoring the company's commitment to industry dialogue.

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Technology group MAHLE is demonstrating its commitment to a multi-faceted approach for sustainable transportation at the 2025 IAA Mobility exhibition (being held from 9 to 14 September 2025) in Munich, Germany. The company is showcasing (in Hall A1) a portfolio of production-ready innovations designed to accelerate the decarbonisation of road traffic, emphasising that its solutions address immediate customer challenges rather than being distant concepts.

A central theme of MAHLE's strategy, encapsulated under the ‘Efficiency³’ banner, is technological diversity. The group is advancing solutions across three core areas: electrification, thermal management and sustainable internal combustion engines. This broad approach is presented as vital for effective climate protection, enhancing European competitiveness and safeguarding employment, positioning it as a necessary alternative to a single-technology pathway.

A key innovation for electrification is a new range extender system. This compact unit acts as an onboard generator, dramatically alleviating range anxiety by enabling electric vehicles to achieve up to 1,350 kilometres on a single charge. The system's 800-volt high-voltage generator boasts a peak efficiency of over 97 percent and is designed for cost-effective integration into existing vehicle platforms. By allowing for a smaller, right-sized battery, it also contributes to reducing both material costs and charging times on long journeys.

Complementing this is a novel thermal management module, which directly tackles the issue of battery range loss in cold weather. Acting as the central interface for the vehicle's cooling and refrigerant cycles, the module integrates a high-efficiency heat pump. This elegant solution eliminates the need for additional energy-draining heaters, maintaining optimal temperatures for the drivetrain and passenger comfort while increasing overall range by up to 20 percent. Its compact, future-proof design is compatible with current and next-generation refrigerants.

For the existing global vehicle fleet, MAHLE is presenting a pragmatic solution for immediate carbon reduction with its ethanol-powered Power Cell Unit. This package of specially developed engine components, including wear-resistant pistons and adapted valves, allows internal combustion engines to run on pure bioethanol (E100). Lifecycle analyses indicate this technology can reduce CO2 emissions by up to 70 percent, offering a viable and immediate path to decarbonise millions of vehicles without compromising performance.

Beyond powertrains, MAHLE is leveraging biomimicry and artificial intelligence to enhance component efficiency. A revolutionary bionic radial blower, its blades inspired by the aerodynamic efficiency of penguin flippers, was developed using an AI-assisted process termed ‘superhuman engineering’. The result is a component that is significantly quieter and 15 percent more energy-efficient than conventional blowers.

The company's exhibit also features its smart charging infrastructure solutions. The established chargeBIG system offers a scalable, cable-based charging network, now including a compact wallbox and a mobile unit for temporary sites. Furthermore, MAHLE is advancing inductive charging with a convenient positioning system, recently recognised as a global standard by SAE International, which ensures optimal vehicle alignment for energy transfer efficiency exceeding 92 percent.

Additional highlights include diagnostic tools like the E-HEALTH Charge unit, which can assess a high-voltage battery's health in just 15 minutes, and an intelligent cabin climate control system that uses AI to personalise the environment for each occupant. Through this comprehensive array of products, MAHLE is positioning itself as a pivotal force in shaping a efficient and sustainable mobility landscape.

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The Automotive Research Association of India (ARAI), an autonomous body under the Ministry of Heavy Industries, Government of India, has announced the readiness of its ambitious and pioneering project, the ‘ADAS Test City’.

The new facility spread across 20 acres in Takwe near Talegaon, Pune, is designed as a pseudo city to replicate the diverse road conditions in India, which will be instrumental to test and validate Advanced Driver Assistance Systems (ADAS) in a safe, secure, repeatable and controlled environment. The idea is to support the development of ADAS solutions to meet the real-world scenarios in India. The ADAS Test City is also the first-of-its-kind such dedicated facility in the country.

Furthermore, ARAI also announced that it will host ‘The ADAS Show’ in association with Aayera, at the new facility on 12 December 2025, where it expects automakers, tier 1 suppliers and technology companies to showcase their innovation and test vehicles.

Dr. Reji Mathai, Director, ARAI said, “ADAS are pivotal in enhancing road safety, and ARAI remains committed to driving the adoption of safe, smart, and sustainable mobility solutions across industry. Our upcoming ADAS Smart City Track represents a landmark initiative – India’s first dedicated proving ground designed to enable automotive and auto-tech manufacturers to rigorously test and validate their technologies in real-world conditions. We thank the Ministry of Heavy Industries for their gracious support under their Capital Goods Scheme which has enabled us to install the modular infrastructure for Verification and Validation of ADAS at the Test City. This facility will play a crucial role in advancing ADAS capabilities by empowering manufacturers to deliver best-in-class safety solutions to consumers. Moreover, this ADAS Smart City Track will not only facilitate but will boost indigenous ADAS/AV technology development from the budding start-up ecosystem. Hence, events such as The Adas Show, organised in collaboration with Aayera, are instrumental in fostering open dialogue and collaborative innovation in the realm of intelligent mobility. We look forward to insightful deliberations and a successful event on 12th December 2025.”

Syed Fareed Ahmed, Director, Aayera, added, “THE ADAS SHOW is India’s definitive platform where automotive leaders, technologists, and innovators converge to showcase and discuss the most advanced driver-assistance and safety technologies. The previous editions were inaugurated by Dr. Hanif Qureshi, IPS, Additional Secretary (Automobiles), Ministry of Heavy Industries, Government of India at ICAT, and witnessed participation from leading OEMs such as Honda, JSW MG Motors, BMW, Volvo, Mahindra & Mahindra, Tata Motors, Maruti Suzuki India, alongside global technology leaders including Bosch, ZF, Valeo, Harman, Starkenn, Rosmerta, Dassault Systemes, NXP, Uno Minda and many more. The Adas Show is a dynamic and engaging event that unites vehicle manufacturers, ADAS technology companies and testing equipment providers to present cutting-edge innovations in real-world scenarios.”

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