Tata Technologies, a global leader in engineering and digital services, has launched its new brand campaign, #EngineeringASoftwareDefinedFuture, aimed at empowering manufacturing companies accelerate their journey toward software-led intelligent products.

With the introduction of this new campaign, the company is also reaffirming its dedication to advancing the transformation of the automotive, industrial heavy machines (IHM) and aerospace industries via the use of software and digital technologies. With software and digital-led mechatronics solutions that cover the whole product value chain, from turnkey Software-Defined Vehicles (SDVs) to AI-powered smart manufacturing and intelligent software-defined enterprises, Tata Technologies is enabling industries to transition to software-differentiated products.

This new brand strategy, which was unveiled at ELIV 2024 in Bonn, Germany, highlights Tata Technologies' commitment to providing clients with software-led mobility solutions throughout the entire value chain. The company is assisting in modernising operations, increasing efficiency and delivering competitive, sustainable products that transform customer experiences from concept to service. Its leadership in turnkey product development and more than 30 years of manufacturing domain knowledge are combined with digital technologies. Over the next few years, Tata Technologies plans to dramatically increase its software and embedded work revenue as part of its growth strategy. This will demonstrate the company's dedication to providing cutting-edge, software- and digital engineering-led solutions that satisfy the changing demands of the market.

Warren Harris, CEO, Tata Technologies, said: “The #EngineeringASoftwareDefinedFuture campaign reflects the evolution of Tata Technologies as a leader in the software-driven transformation of industries in the AI era. We are empowering our clients with intelligent, connected solutions that redefine mobility and manufacturing IT systems needed by software-defined enterprises. Our strategic joint venture with BMW that we announced recently is a testament to this commitment, as we collaborate to develop next-generation Software-Defined Vehicles (SDVs) and Business IT solutions that push the boundaries of innovation and sustainability. Together, we are not just engineering better products – we are engineering a smarter, more sustainable future.”

Santosh Singh, EVP & Global Head – Marketing and Business Excellence, Tata Technologies, said, “Our new campaign, #EngineeringASoftwareDefinedFuture, represents our commitment to driving the future of smart, connected and sustainable products. By blending software-led digital engineering with our turnkey product development capabilities, we’re empowering the next generation of engineers to develop intelligent products and systems that redefine industries and make them future-ready. Together, we’re shaping a world where engineering solves humanity’s greatest challenges and transforms the way we move and connect.”

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Dover India, part of USD 7 billion Dover Corporation, has joined with RV College of Engineering (RVCE), Bengaluru, to set up a laboratory in Materials and Component Reliability Testing under the Centre for Hydrogen and Green Technology, a Centre of Excellence at RVCE.

The facility will focus on research in the area of hydrogen technologies and advanced material reliability under extreme environments. The idea is to explore emerging areas in hydrogen technology such as sustainable materials, Internet of Things (IoT) and Industry 4.0 solutions. The lab will be housed within the RVCE campus.

The partners state such facilities, designed according to global standards, are first-of-their-kind in India and are available only in a handful of countries globally. It will bring over 20 technologists from Dover and RVCE to work on next-generation research focusing on generation, storage, transportation, handling, safety and end-applications for hydrogen.

Established in 2021, Dover India’s R&D arm in Bengaluru, is claimed to have emerged as a leading Innovation Centre focusing on prognostics, tribology, corrosion and coatings, polymer synthesis and material characterisation.

Vivek Srivastava, R&D Head, Dover India, said, “Collaborating with RVCE enables us to foster a strong academia-industry partnership that will fuel the next wave of clean energy innovation and cover the entire spectrum of basic and applied research in this area.”

The Memorandum of Understanding (MoU) formally signed between the two organisations saw participation from Dover India’s Tushar Banerjee, Vice President & Managing Director and Prashanth Santhanam, Senior Director – Finance. Dr M P Shyam, President – Rashtreeya Sikshana Samithi Trust (RSST), Dr K N Subramanya, Principal – RV College of Engineering and Dr Geetha K S, Vice Principal – Strategic Higher Education Leader, Expert in STEM Curriculum Development, Research & Innovation and Dr Ujwal Shreenag Meda, Coordinator, Centre for Hydrogen and Green Technology represented RVCE. 

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The Ministry of Road Transport & Highways (MoRTH) has introduced the Motor Vehicles Aggregator Guidelines, 2025, a revamped policy aimed at modernising the ride-hailing sector with a focus on safety, driver welfare and transparent operations. Under the new guidelines, a structured fare system and clear cancellation penalties are now in place.

The policy states that the State Government's notified fare will serve as the base fare, wherein aggregators can charge a minimum of 50 percent below during non-peak hours and a maximum of two times the base fare during peak demand (as compared to 1.5x). A base fare for a minimum of 3km is chargeable to compensate for dead mileage.

Drivers are guaranteed at least 80 percent of the fare, with daily, weekly or fortnightly settlements. For aggregator-owned vehicles, drivers receive at least 60 percent of the fare.

A penalty of 10 percent of the fare (up to INR 100) may be imposed for unvalidated cancellations by either the driver or the passenger. No charge for dead mileage will apply unless the ride distance is less than 3km, the fare will only be charged from origin to destination.

The new policy introduces important provisions for aggregators:

Passenger Insurance: A minimum insurance cover of INR 500,000 for passengers is now mandatory.

Aggregators cannot prevent drivers from working with multiple platforms. A mandatory in-app rating system for both drivers and passengers is required to ensure quality service.

Furthermore, a comprehensive mandatory 40-hour Induction Training Programme is now compulsory for drivers, covering app usage, legal provisions, first responder training, safe driving and sensitivity towards gender and Divyangjans.

Drivers must undergo mandatory medical examinations, psychological analyses and police verification. Aggregators will also need to provide a Health insurance (minimum INR 500,000) and term insurance (minimum INR 1 million) for each driver, with annual increases.

Annual refresher training is now mandated, with quarterly training for drivers with low ratings. Aggregators are not allowed to onboard vehicles older than 8 years from their initial registration. The app and website (aggregator) must disclose the proportion of fare and incentives provided to drivers.

To ensure accessibility, the aggregator apps must now include special features for Divyangjans, which also provides for divyangjan-friendly vehicles mandated by State governments.

Aggregators must maintain a 24x7 control room and call centre with the vehicles requiring functional tracking devices linked to government control centres, with in-app mechanisms to detect route deviations and alert authorities.

The aggregators are responsible for the safety of all passengers, particularly children, women and Divyangjans.

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Bengaluru-headquartered engineering R&D services company L&T Technology Services (LTTS) has been selected by the Traton Group, one of the world’s leading manufacturers of commercial vehicles housing iconic brands such as Scania, MAN, International and Volkswagen Truck & Bus, as a strategic engineering partner.

As per the understanding, Traton Group will leverage LTTS’ Mobility segment to build a unified, future-ready product-development platform that delivers scale, speed and sustainable mobility solutions.

The automotive major recently consolidated its global R&D ecosystem to unlock cross-brand synergies while expanding the share of battery-electric vehicles in line with its 2029 profitability and sustainability targets.

On the other hand, LTTS’ will provide engineering support, from mechanical and software engineering to digital systems integration - across key development hubs in Sweden, Germany, the United States, Poland and India.

The collaboration will focus on software-defined vehicle architectures, electrified powertrains, autonomous & ADAS feature development and advanced digital engineering toolchains.

Alind Saxena, Executive Director & President - Mobility & Tech, L&T Technology Services, said, “Being selected by Traton Group is a testament to LTTS’ leadership in next-generation Mobility engineering. This collaboration underscores our commitment to delivering cutting-edge solutions that align with Traton’s vision of sustainable and intelligent transportation. With our proven track record in engineering transformation, we are excited to help Traton achieve its ambitious goals of electrification, autonomy, and digital innovation while redefining the future of commercial mobility.”

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SRM Institute of Science and Technology’s (SRMIST) Centre for Electrical Mobility (CEM) has partnered with European automotive major Stellantis to support an advanced research environment that will drive innovation, skill development and support bringing concepts to real-world technologies.

Ashwin Kaundinya, AGM e-mobility propulsion systems, Stellantis, said, “We applaud SRMIST’s visionary approach to EV research. Their focus on real-world innovation and academic excellence complements Stellantis’ mission to drive sustainable mobility forward.” 

Dr Bharatiraja Chokkalingam, Centre Head - SRM Centre for Electric Mobility, added, “Our DST-PURSE grant underscores SRMIST’s commitment to advancing electric and autonomous mobility. At the Centre for Electric Mobility, we’re creating a national platform that unites innovation, skill development, and industry-focused education, equipping students, entrepreneurs, and researchers to drive India’s sustainable mobility transition.”

As part of the collaboration, Stellantis India has provided 2 Citroen e-C3 EVs to the centre to provide real-world hands-on experience on system testing, diagnostics and performance optimisation. In addition, Stellantis will closely work with the institute in terms of technical engagement and facility visits from its leadership team.

Dr C Muthamizhchelvan, Vice-Chancellor, SRM Institute of Science and Technology, said, “At SRM IST, we are deeply committed to building an ecosystem of innovation that advances the frontiers of electric mobility, sustainability, and automobile engineering. Through strategic collaborations with industry leaders and focused investment in cutting-edge research infrastructure, we are shaping the next generation of engineers and thought leaders. Our Centre for Electrical Mobility is not just a research hub, it is a platform for excellence, real-world learning, and nation-building in the era of green transportation.”

Sriram Venkataramanan, Head IAP, Propulsion Controls, Electric Drive Systems and Battery, Stellantis India, said, “At Stellantis, we believe that the future of sustainable mobility lies in forging strong, innovation-led partnerships with academic institutions that combine deep research capabilities with real-world engineering insight. 

SRM IST’s Centre for Electrical Mobility exemplifies this ideal. Their ability to translate advanced simulations into modular, production-ready EV systems validated through rigorous testing makes them a perfect partner for us. Together, we are not only co-developing next-generation electric vehicle technologies but also nurturing the talent and thinking that will drive tomorrow’s mobility solutions.”

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