Tata Technologies, a global leader in engineering and digital services, has launched its new brand campaign, #EngineeringASoftwareDefinedFuture, aimed at empowering manufacturing companies accelerate their journey toward software-led intelligent products.

With the introduction of this new campaign, the company is also reaffirming its dedication to advancing the transformation of the automotive, industrial heavy machines (IHM) and aerospace industries via the use of software and digital technologies. With software and digital-led mechatronics solutions that cover the whole product value chain, from turnkey Software-Defined Vehicles (SDVs) to AI-powered smart manufacturing and intelligent software-defined enterprises, Tata Technologies is enabling industries to transition to software-differentiated products.

This new brand strategy, which was unveiled at ELIV 2024 in Bonn, Germany, highlights Tata Technologies' commitment to providing clients with software-led mobility solutions throughout the entire value chain. The company is assisting in modernising operations, increasing efficiency and delivering competitive, sustainable products that transform customer experiences from concept to service. Its leadership in turnkey product development and more than 30 years of manufacturing domain knowledge are combined with digital technologies. Over the next few years, Tata Technologies plans to dramatically increase its software and embedded work revenue as part of its growth strategy. This will demonstrate the company's dedication to providing cutting-edge, software- and digital engineering-led solutions that satisfy the changing demands of the market.

Warren Harris, CEO, Tata Technologies, said: “The #EngineeringASoftwareDefinedFuture campaign reflects the evolution of Tata Technologies as a leader in the software-driven transformation of industries in the AI era. We are empowering our clients with intelligent, connected solutions that redefine mobility and manufacturing IT systems needed by software-defined enterprises. Our strategic joint venture with BMW that we announced recently is a testament to this commitment, as we collaborate to develop next-generation Software-Defined Vehicles (SDVs) and Business IT solutions that push the boundaries of innovation and sustainability. Together, we are not just engineering better products – we are engineering a smarter, more sustainable future.”

Santosh Singh, EVP & Global Head – Marketing and Business Excellence, Tata Technologies, said, “Our new campaign, #EngineeringASoftwareDefinedFuture, represents our commitment to driving the future of smart, connected and sustainable products. By blending software-led digital engineering with our turnkey product development capabilities, we’re empowering the next generation of engineers to develop intelligent products and systems that redefine industries and make them future-ready. Together, we’re shaping a world where engineering solves humanity’s greatest challenges and transforms the way we move and connect.”

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The BMW Group has entered into a cooperation with Croatia’s Rimac Technology to equip the new all‑electric BMW i7 with advanced battery systems. This collaboration focuses on integrating BMW’s in‑house developed Gen6 technology into the flagship electric sedan, aiming to deliver superior range and faster charging capabilities.

At the heart of this project is the Gen6 lithium‑ion cylindrical cell, specifically the 4695 format, which offers a 20 percent higher volumetric energy density than the prismatic cells used in the previous Gen5 system. By combining the Gen6 cell technology with the established Gen5 module design, the high‑voltage battery enables a significantly increased driving range for the BMW i7. Additionally, the new setup boosts charging capacity and cuts charging time, greatly benefiting customers. The world premiere of this model is scheduled for 22 April at Auto China 2026 in Beijing.

Rimac Technology, a Tier 1 supplier within the Rimac Group, produces these high‑voltage batteries using state‑of‑the‑art equipment at its Croatian facility. The batteries are then delivered ready for assembly to the BMW Group Plant Dingolfing, the sole production site for the BMW 7 Series. Known for its in‑house development of battery systems, e‑axles, electronics and software, Rimac offers highly customisable electrification solutions. This long‑term partnership with BMW marks Rimac’s evolution from a niche supercar supplier to a Tier 1 provider for high‑volume vehicle projects.

Dr Thomas Engelhardt, Senior VP Development High-Voltage Storage and Charging, BMW Group, said, "We are quickly rolling out the technologies of the Neue Klasse across our entire model portfolio – including, of course, in our all-electric luxury sedan. The teams of both companies have developed a tailor-made solution for the new BMW i7. The excellent collaboration with Rimac Technology is a good example of European innovative strength."

Mate Rimac, Founder and President, Rimac Group, CEO and CTO Bugatti Rimac, said, “BMW has always been known for pushing engineering to the highest level, which made this collaboration especially exciting for us. Together, we developed a high-voltage battery system that unlocks the full potential of the new cylindrical cells in record time, delivering significant improvements in energy, range and charging performance. We are proud to now see this system being produced at scale at our new Rimac Campus.”

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AUMOVIO has received a series production order from a European automotive manufacturer for its OLED display unit featuring an integrated under-display camera. The technology, which was recognised as a CES Innovation Award Honoree, will be implemented in a high-volume premium vehicle model.

The system integrates the camera module behind the active area of the OLED display, removing the requirement for visible camera hardware within the vehicle cabin. This architecture utilises a specific pixel design and OLED technology to maintain a seamless visual interface while allowing the camera to function through the display surface.

The technology supports several vehicle functions, including monitoring for driver attention and drowsiness detection. Enabling cabin-based assistance features and facilitating minimalist cockpit layouts by eliminating bulky external modules.

Internal studies conducted by AUMOVIO indicated that drivers prefer discreetly integrated sensors over visible camera modules. The company has positioned this solution to mirror the transition seen in the smartphone industry, where under-display facial recognition has gained high user acceptance.

By localising the camera under the display, the system maintains an optimal angle for driver monitoring without disrupting the aesthetic of the digital cockpit. The OLED technology used provides high contrast and colour accuracy, meeting the standards required for the premium automotive segment.

Pavel Prouza, Head of the User Experience (UX) business area at AUMOVIO, said, "We are very pleased about the customer order, which was placed shortly after the initial innovation presentation. The order is a strong market signal and confirms that we and our strategy are on the right track. We focus on developing state‑of‑the‑art technologies and transitioning them to series production - to increase safety and comfort in mobility with exciting new cockpit designs."

“With the camera invisibly integrated under the active area of the driver display, we have opened the door to the next generation of exciting and minimalistic cockpit designs – while making a major contribution to advancing safety‑relevant assistance features through wider user acceptance," he further added.

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French tier 1 supplier Valeo has commenced production of high-definition (HD) surround-view cameras at its facility in Sanand, Gujarat. The new production line was inaugurated on 3 April 2026 by Marc Vrecko, CEO of Valeo’s Brain Division, marking an expansion of the company’s vision system manufacturing in India.

The Sanand facility will focus on the high-volume manufacturing of vision camera systems for original equipment manufacturers (OEMs) in India. These components are engineered to support autonomous and semi-autonomous driving functions through Advanced Driver Assistance Systems (ADAS) and Advanced Rider Assistance Systems (ARAS).

While hardware manufacturing is centred in Sanand, the software and intelligence for these sensors are developed at Valeo’s research and development hub in Chennai. The facility is also scheduled to expand into the production of automotive displays and telematics control units to provide solutions for digital cockpits and connected vehicles.

The expansion is part of Valeo’s ‘Elevate 2028’ strategic plan, which identifies India as a priority market. By localising the production of vision systems, the company aims to streamline its supply chain and increase the delivery speed of safety technologies to regional partners. The investment is intended to transition the Sanand site into a multi-technology hub for automotive electronics.

Marc Vrecko, CEO, Valeo’s Brain Division, said, “The inauguration of this new camera line at our Sanand facility is a proud moment for our team and a proof to our dedication to the Indian market. By localising the production of these highly complex, advanced vision systems, we are not only streamlining our supply chain but also accelerating the delivery of world-class safety technologies to our partners."

Jayakumar G, Group President & Managing Director, Valeo India, added, “We are scaling our product portfolio in Sanand, India. This investment in a state-of-the-art surround-view camera line underscores our commitment to localizing high-tech solutions. It strengthens our ADAS manufacturing capabilities and R&D and ensures we continue to meet our customers’ evolving needs.”

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Belgian technology firm Magnax, which is working on yokeless axial flux electric motors, has secured around EUR 35.5 million investment from Pan-International Industrial Corp, in collaboration with Foxconn Group and members of an incoming management team.

The capital increase, conducted in two stages, has received foreign direct investment (FDI) approval and will result in Pan-International becoming the largest shareholder in Magnax.

Founded in 2015, Magnax develops yokeless axial flux electric motors for sectors including robotics, aerospace and electric vehicles. It also operates Traxial, a subsidiary focused on e-mobility.

The new CAPEX will be used towards industrialising the axial flux motor portfolio for high-volume deployment. Leveraging Foxconn Group’s manufacturing infrastructure and global supply chain. Research and development will remain in Belgium, while mass production will be located in China.

Axial flux motors differ from conventional radial flux machines by offering higher torque density and efficiency. These characteristics allow for reductions in vehicle weight and material usage. The architecture is intended for use in direct-drive industrial drives, machine automation and AI infrastructure, such as data centre thermal management.

As part of the transaction, Magnax has appointed a new CEO with experience in global industrial technology. The incoming management team is also co-investing in the company.

Kester Goh, Co-Founder, Magnax, said, “The capital will primarily be used to industrialise Magnax’s axial flux motor portfolio and support high-volume production. This partnership bridges European motor innovation with Asia’s largest advanced manufacturing ecosystem.”

Peter Leijnen, Co-Founder, Magnax, added, “Axial flux motors have a fundamentally better value proposition in several high-performance use cases. Their high torque density and efficiency enable customers to reduce weight and size of their end products. Lower material usage and higher efficiency translate directly into lower system cost and reduced carbon emissions.”

Daan Moreels, Co-Founder, Magnax, stated, “This is a new and important phase for Magnax. With Foxconn’s manufacturing scale and industrial ecosystem, Magnax gains the operational foundation required to deploy axial flux motor technology across global markets. The partnership accelerates the company’s transition from engineering innovation to large-scale industrial deployment.”

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