Tata Technologies, a global leader in engineering and digital services, has launched its new brand campaign, #EngineeringASoftwareDefinedFuture, aimed at empowering manufacturing companies accelerate their journey toward software-led intelligent products.

With the introduction of this new campaign, the company is also reaffirming its dedication to advancing the transformation of the automotive, industrial heavy machines (IHM) and aerospace industries via the use of software and digital technologies. With software and digital-led mechatronics solutions that cover the whole product value chain, from turnkey Software-Defined Vehicles (SDVs) to AI-powered smart manufacturing and intelligent software-defined enterprises, Tata Technologies is enabling industries to transition to software-differentiated products.

This new brand strategy, which was unveiled at ELIV 2024 in Bonn, Germany, highlights Tata Technologies' commitment to providing clients with software-led mobility solutions throughout the entire value chain. The company is assisting in modernising operations, increasing efficiency and delivering competitive, sustainable products that transform customer experiences from concept to service. Its leadership in turnkey product development and more than 30 years of manufacturing domain knowledge are combined with digital technologies. Over the next few years, Tata Technologies plans to dramatically increase its software and embedded work revenue as part of its growth strategy. This will demonstrate the company's dedication to providing cutting-edge, software- and digital engineering-led solutions that satisfy the changing demands of the market.

Warren Harris, CEO, Tata Technologies, said: “The #EngineeringASoftwareDefinedFuture campaign reflects the evolution of Tata Technologies as a leader in the software-driven transformation of industries in the AI era. We are empowering our clients with intelligent, connected solutions that redefine mobility and manufacturing IT systems needed by software-defined enterprises. Our strategic joint venture with BMW that we announced recently is a testament to this commitment, as we collaborate to develop next-generation Software-Defined Vehicles (SDVs) and Business IT solutions that push the boundaries of innovation and sustainability. Together, we are not just engineering better products – we are engineering a smarter, more sustainable future.”

Santosh Singh, EVP & Global Head – Marketing and Business Excellence, Tata Technologies, said, “Our new campaign, #EngineeringASoftwareDefinedFuture, represents our commitment to driving the future of smart, connected and sustainable products. By blending software-led digital engineering with our turnkey product development capabilities, we’re empowering the next generation of engineers to develop intelligent products and systems that redefine industries and make them future-ready. Together, we’re shaping a world where engineering solves humanity’s greatest challenges and transforms the way we move and connect.”

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Bengaluru-based ride-hailing company Ola Consumer has launched its non-AC ride category across India, becoming the only player in the country to offer this option at scale.

The company stated that the goal is to offer customers maximum choice across various price points to meet their travel needs. The new category will also enable cab drivers to have lower fuel consumption and improve their earnings.  

Ola Consumer spokesperson said: “With the non-AC category, we’re pushing the boundaries of how affordable and accessible urban mobility can be in India. Millions of people rely on daily, value-driven transport, and this offering is built entirely around their needs. The early response has been incredible and shows how strongly India wants more transparent, flexible, and fairly priced mobility. This move marks a step ahead in our mission to rethink mobility in India, and make it truly inclusive for every consumer.”

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Synopsys, in association with 3D Engineering (an Ansys Elite Channel Partner), has inaugurated a new Design Center for Engineering Simulation at the MCCIA Electronic Cluster Foundation (MECF) in Pune.

The facility aims to accelerate access to advanced simulation technologies for MSMEs and be a catalyst for industrial R&D in Tier 2 and Tier 3 cities, industry-academia collaboration and student training.

The Design Center will enhance simulation-led innovation and adoption in electronic product design engineering for MSMEs in automotive, aerospace and defence, electronics and healthcare.

The facility will provide hands-on access to engineering tools in structural analysis, thermal modelling, electromagnetics and digital twin technologies. It is equipped with licensed Ansys (now part of Synopsys) simulation platforms and a high-performance computing (HPC) infrastructure.

The MECF facility is one of the Common Facility Centers (CFCs) approved by the Ministry of Electronics and Information Technology (MeitY), valued at INR 710 million. MECF is promoted by the Mahratta Chamber of Commerce, Industries and Agriculture (MCCIA).

This initiative aligns with India's goals under 'Make in India' and 'Skill India' by enabling simulation-led R&D, accelerating time-to-market for local manufacturing innovations and building a talent pipeline trained in engineering challenges.

It will serve as a dual-purpose hub for skill development and industry consultancy, offering design, simulation services and hands-on training. It will also bridge the cost and resource gap for smaller enterprises by offering discounted access to design tools and expert support.

Mike Yeager, Area Vice-President, Synopsys, said, “Simulation is a foundation of modern engineering, and we believe in making these powerful tools accessible everywhere in India. Our collaboration with 3D Engineering and MECF, supported by the Ministry of Electronics and Information Technology (MeitY), will empower students, startups, and SMEs to leapfrog into next-generation design and innovation.”

Murali Pullela, Area Sales Director, Synopsys, said, “Our collaboration with MECF reflects the company's commitment to empower innovation from silicon-to-systems. By equipping the design center with advanced engineering tools, India’s electronics ecosystem can be strengthened, accelerating product development aligned with global standards.”

Shrikrishna Gadgil, CEO, MECF, said, “MECF helps the industry in their product development cycle from design to certification, which will support the electronics ecosystem in the region. Our vision is to make the region vibrant with innovation, fostering new products and technologies, and establishing it as a hub for futuristic products and a center of technology excellence. We’re committed to bringing world-class technology and infrastructure closer to grassroots engineering talent. For us, this Design Center by 3D Engineering with Synopsys, as the principal partner is not just an investment in infrastructure, but also an investment in people, capability-building, and future innovation.”

Ajay Deshkar, Managing Partner, 3D Engineering, said, “As a long-standing Ansys Channel Partner, we at 3D Engineering are proud to enable this ecosystem where cutting-edge simulation technology meets local ingenuity. This Design Center is a model for how industry partnerships can meaningfully drive regional innovation and contribute to India’s technological self-reliance.”

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Nvidia and Synopsys, Inc. have announced an expanded, strategic partnership to revolutionise design and engineering across industries. The collaboration aims to integrate Nvidia's AI and accelerated computing with Synopsys' engineering solutions to help research and development teams design, simulate and verify intelligent products with greater precision and speed.

Furthermore, Nvidia invested USD 2 billion in Synopsys common stock at a purchase price of USD 414.79 per share as part of the multi-year collaboration. The partnership is targeted at R&D teams across the semiconductor, aerospace, automotive and industrial sectors that face challenges including workflow complexity, development costs and time-to-market pressure.

Jensen Huang, Founder and CEO, Nvidia, said, “CUDA GPU-accelerated computing is revolutionising design – enabling simulation at unprecedented speed and scale, from atoms to transistors, from chips to complete systems, creating fully functional digital twins inside the computer. Our partnership with Synopsys harnesses the power of Nvidia accelerated computing and AI to reimagine engineering and design – empowering engineers to invent the extraordinary products that will shape our future.”

Sassine Ghazi, President and CEO, Synopsys, said, “The complexity and cost of developing next-generation intelligent systems demands engineering solutions with a deeper integration of electronics and physics, accelerated by AI capabilities and compute. No two companies are better positioned to deliver AI-powered, holistic system design solutions than Synopsys and Nvidia. Together we will re-engineer engineering and empower innovators everywhere to more efficiently realise their innovations.”

The multi-year partnership builds on existing collaborations and includes the following initiatives:

• Broad Application Acceleration: Synopsys will accelerate and optimise its portfolio of compute-intensive applications, spanning chip design, physical verification, molecular simulations, electromagnetic analysis and optical simulation, using Nvidia CUDA-X libraries and AI-Physics technologies.
• Agentic AI Engineering: The companies are integrating Synopsys AgentEngineer technology with the Nvidia Agentic AI technology stack – including Nvidia NIM microservices, Nvidia NeMo Agent Toolkit software, and Nvidia Nemotron models – to enable autonomous design capabilities for EDA and simulation and analysis workflows.
• Digital Twins: Collaboration will enable virtual design, testing and validation through the use of accurate digital twins for industries such as semiconductor, robotics, aerospace, and automotive. These solutions will utilise Nvidia Omniverse, Nvidia Cosmos and other technologies.
• Cloud-Ready Solutions: Synopsys and Nvidia plan to enable cloud access for GPU-accelerated engineering solutions.
• Go-to-Market Initiatives: The companies have agreed to develop joint go-to-market initiatives to reach engineering teams across multiple industries with both on-premise and cloud-ready solutions. This effort will utilise Synopsys' global network of sellers and channel partners.

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TrinamiX and Aumovio will demonstrate a non-invasive blood alcohol measurement solution for private and commercial vehicles at CES 2026 in Las Vegas. The technology is designed to enhance road safety and address regulatory demand for driver-monitoring systems. The system enables real-time measurement of blood alcohol concentration by touching a sensor with a fingertip.

The technology uses invisible near-infrared light that interacts with ethanol molecules present in the tissue under the skin. By analysing the reflection of this light, the system’s algorithms based on AI can derive the alcohol content in a person’s blood. The functionality and performance of this technology have been scientifically validated through a clinical study.

TrinamiX provides expertise in spectroscopy and optical sensing, while Aumovio offers know-how in vehicle system design and integration. The system can be configured to meet different market requirements and threshold levels.

The miniaturised NIR spectroscopy sensor offers convenience and features:

• Non-Invasive Convenience: Touch-based, eliminating the need for users to blow into a device.
• Real-Time Readings: Results are delivered in seconds to ensure operational efficiency.
• Seamless Integration in Vehicles: Compact and adaptable for various vehicle positions to encourage user acceptance.
• Automotive System Design and Integration: Provided through partnership with Aumovio.

Wilfried Hermes, Director Consumer Electronics & Automotive EU & NA, TrinamiX, said, “Our NIR spectroscopy technology offers a reliable, user-friendly way to measure blood alcohol levels, redefining driver safety standards. By providing OEMs with a vital tool to meet emerging safety regulations, we’re empowering a safer and more convenient future for all road users.”

Ulrich Luders, Director Strategy & Portfolio, User Experience business unit at Aumovio, said, "The integration of TrinamiX's NIR spectroscopy, for example into vehicle displays, enables innovative safety and health features directly in the car. With this we create new standards for comfort and safety and demonstrate how such technologies can be seamlessly integrated into existing systems."

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