Tata Technologies, a global leader in engineering and digital services, has launched its new brand campaign, #EngineeringASoftwareDefinedFuture, aimed at empowering manufacturing companies accelerate their journey toward software-led intelligent products.

With the introduction of this new campaign, the company is also reaffirming its dedication to advancing the transformation of the automotive, industrial heavy machines (IHM) and aerospace industries via the use of software and digital technologies. With software and digital-led mechatronics solutions that cover the whole product value chain, from turnkey Software-Defined Vehicles (SDVs) to AI-powered smart manufacturing and intelligent software-defined enterprises, Tata Technologies is enabling industries to transition to software-differentiated products.

This new brand strategy, which was unveiled at ELIV 2024 in Bonn, Germany, highlights Tata Technologies' commitment to providing clients with software-led mobility solutions throughout the entire value chain. The company is assisting in modernising operations, increasing efficiency and delivering competitive, sustainable products that transform customer experiences from concept to service. Its leadership in turnkey product development and more than 30 years of manufacturing domain knowledge are combined with digital technologies. Over the next few years, Tata Technologies plans to dramatically increase its software and embedded work revenue as part of its growth strategy. This will demonstrate the company's dedication to providing cutting-edge, software- and digital engineering-led solutions that satisfy the changing demands of the market.

Warren Harris, CEO, Tata Technologies, said: “The #EngineeringASoftwareDefinedFuture campaign reflects the evolution of Tata Technologies as a leader in the software-driven transformation of industries in the AI era. We are empowering our clients with intelligent, connected solutions that redefine mobility and manufacturing IT systems needed by software-defined enterprises. Our strategic joint venture with BMW that we announced recently is a testament to this commitment, as we collaborate to develop next-generation Software-Defined Vehicles (SDVs) and Business IT solutions that push the boundaries of innovation and sustainability. Together, we are not just engineering better products – we are engineering a smarter, more sustainable future.”

Santosh Singh, EVP & Global Head – Marketing and Business Excellence, Tata Technologies, said, “Our new campaign, #EngineeringASoftwareDefinedFuture, represents our commitment to driving the future of smart, connected and sustainable products. By blending software-led digital engineering with our turnkey product development capabilities, we’re empowering the next generation of engineers to develop intelligent products and systems that redefine industries and make them future-ready. Together, we’re shaping a world where engineering solves humanity’s greatest challenges and transforms the way we move and connect.”

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Tata Motors and PETRONAS Lubricants India have inked a Memorandum of Understanding (MoU) to establish a collection and recycling program for used automotive lubricants.

The two companies will launch the pilot project simultaneously across Maharashtra and Tamil Nadu to evaluate a scalable model for lubricant waste management.

The initiative creates a traceable system for collecting, storing and processing used lubricants through registered recycling channels, with the goal of converting collected waste into re-refined base oil.

Tata Motors will utilise its authorised service centre network to facilitate collection, while PETRONAS Lubricants India will oversee the logistics and transfer of used oil to certified re-refiners. The collaboration aligns with India's Extended Producer Responsibility regulations governing hazardous waste disposal.

Binu Chandy, India Managing Director at PETRONAS Lubricants India, said, "Achieving true circularity in used oil begins when re-refined base oil is reintegrated into finished lubricants. Our collaboration with Tata Motors marks an important step toward building a scalable model for used oil circularity and reflects the strength of our channel network as we work to significantly reduce our carbon footprint across operations."

Vikram Agrawal, Head of Spares and Non-Vehicle Business, Tata Motors, said, "At Tata Motors, practices and partnerships promoting sustainability are integral to advancing circular economy principles and creating meaningful environmental impact across the automotive value chain. Through our collaboration with PETRONAS Lubricants India, we are taking a significant step towards establishing a structured framework for the collection, recovery, and recycling of used automotive lubricants. This pilot initiative aligns closely with our commitment to responsible resource stewardship and supports India's broader sustainability ambitions. By bringing together the complementary strengths and expertise of our two organisations, we aim to assess the viability of a scalable used-oil recycling model that can drive long-term value and contribute to industry-wide progress."

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Sensata Technologies has introduced OmniNode, a power distribution system designed to consolidate high-voltage components for commercial electric vehicles. The platform integrates switching, circuit protection, current sensing, diagnostics, communications and DC charging capabilities into a single unit.

The modular platform targets Class 5 and above battery electric trucks and buses, as well as off-road commercial machinery. By combining contactors, fuses and sensors into a single system, OmniNode claims it replaces setups reliant on multiple discrete components.

The standardised architecture is engineered to reduce integration complexity, shorten OEM development cycles and streamline validation across multiple vehicle platforms.

Brian Wilkie, Executive Vice-President and President of Aerospace, Defense and Commercial Equipment, Sensata Technologies, said, "Commercial vehicle manufacturers are under pressure to scale electrification programs while managing increasing system complexity. With the OmniNode, we are delivering an integrated, off-the-shelf approach that helps engineers simplify power distribution architecture, accelerate development timelines and bring greater consistency and efficiency to vehicle platform design."

The system allows automakers to standardise power distribution hardware across diverse commercial vehicle fleets while maintaining application-specific configurations. The approach aims to reduce engineering overhead and simplify component sourcing for high-voltage commercial vehicle architectures.

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Japanese automakers Nissan Motor Co and Honda Motor Co have entered into a joint development agreement to standardise electronic control units (ECUs) alongside the in-vehicle operating system, middleware and vehicle control software for next-generation software-defined vehicles (SDVs).

The electrical and electronic architecture incorporating the standardised components is scheduled for deployment in next-generation SDVs produced by both companies from fiscal year 2029 onward. The initiative forms part of a strategic partnership between the two automakers targeting carbon neutrality and traffic safety goals.

As per the agreement, Nissan and Honda will establish common technical specifications for multiple core ECUs within the vehicle architecture. The joint development program encompasses the in-vehicle operating system layer along with key elements of the middleware and vehicle control software.

The collaboration is designed to combine engineering resources to increase development speed and achieve investment efficiencies. The partners to reduce individual research and development costs while generating economies of scale across their vehicle lineups by standardising foundational software and hardware layers.

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LG Innotek has expanded its partnership with Zoox to supply camera modules for the serial production of its purpose-built robotaxis. The agreement marks an extension of the multi-year relationship between the two companies as Zoox scales up its autonomous vehicle manufacturing.

It was last year, Zoox opened a serial production facility in Hayward, California, to manufacture its robotaxis and launched a ride-hailing service in Las Vegas.

As per the agreement, LG Innotek will supply high-resolution automotive cameras as part of the robotaxi's sensor suite, which provides 360-degree coverage through overlapping fields of view.

The camera modules feature five fields of view depending on their mounting positions across the vehicle. Built with optical design technology adapted from mobile camera modules, the units are waterproofed to operate under varied environmental conditions. The components are currently being fitted to Zoox robotaxis as part of the vehicle's core perception hardware system.

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