Tata Technologies Launches #EngineeringASoftwareDefinedFuture Campaign

Tata Technologies Launches #EngineeringASoftwareDefinedFuture Campaign

Tata Technologies, a global leader in engineering and digital services, has launched its new brand campaign, #EngineeringASoftwareDefinedFuture, aimed at empowering manufacturing companies accelerate their journey toward software-led intelligent products.

With the introduction of this new campaign, the company is also reaffirming its dedication to advancing the transformation of the automotive, industrial heavy machines (IHM) and aerospace industries via the use of software and digital technologies. With software and digital-led mechatronics solutions that cover the whole product value chain, from turnkey Software-Defined Vehicles (SDVs) to AI-powered smart manufacturing and intelligent software-defined enterprises, Tata Technologies is enabling industries to transition to software-differentiated products.

This new brand strategy, which was unveiled at ELIV 2024 in Bonn, Germany, highlights Tata Technologies' commitment to providing clients with software-led mobility solutions throughout the entire value chain. The company is assisting in modernising operations, increasing efficiency and delivering competitive, sustainable products that transform customer experiences from concept to service. Its leadership in turnkey product development and more than 30 years of manufacturing domain knowledge are combined with digital technologies. Over the next few years, Tata Technologies plans to dramatically increase its software and embedded work revenue as part of its growth strategy. This will demonstrate the company's dedication to providing cutting-edge, software- and digital engineering-led solutions that satisfy the changing demands of the market.

Warren Harris, CEO, Tata Technologies, said: “The #EngineeringASoftwareDefinedFuture campaign reflects the evolution of Tata Technologies as a leader in the software-driven transformation of industries in the AI era. We are empowering our clients with intelligent, connected solutions that redefine mobility and manufacturing IT systems needed by software-defined enterprises. Our strategic joint venture with BMW that we announced recently is a testament to this commitment, as we collaborate to develop next-generation Software-Defined Vehicles (SDVs) and Business IT solutions that push the boundaries of innovation and sustainability. Together, we are not just engineering better products – we are engineering a smarter, more sustainable future.”

Santosh Singh, EVP & Global Head – Marketing and Business Excellence, Tata Technologies, said, “Our new campaign, #EngineeringASoftwareDefinedFuture, represents our commitment to driving the future of smart, connected and sustainable products. By blending software-led digital engineering with our turnkey product development capabilities, we’re empowering the next generation of engineers to develop intelligent products and systems that redefine industries and make them future-ready. Together, we’re shaping a world where engineering solves humanity’s greatest challenges and transforms the way we move and connect.”

Delta Partners NVIDIA To Develop Level 4 Autonomous Driving Systems

Delta - NVIDIA

Taiwan-headquartered Delta Electronics has announced a collaboration with NVIDIA aimed at developing autonomous driving systems for next-generation vehicles.

The partnership combines Delta’s automotive energy management, electric powertrain systems and in-vehicle high-performance computing system integration with the NVIDIA Hyperion reference platform and NVIDIA Halos safety system.

NVIDIA Hyperion serves as a sensor and compute architecture for Level 4 autonomous vehicles and robotaxis, utilising dual NVIDIA DRIVE AGX Thor processors to enable production-ready vehicle autonomy.

James Tang, Executive Vice-President of Mobility Business Category, Delta, said, "Autonomous driving requires years of technology development, continuous innovation, and strong system integration. Our commitment to the EV sector began several years ago, developing strong expertise in power electronics and key automotive technologies, and accumulating extensive development experience with world-class automakers. We are honoured that NVIDIA recognises Delta’s automotive expertise and strategic direction. Through this joint endeavour, we will further integrate AI and HPC capabilities into the enhancement of advanced autonomous driving functions, turning next-generation smart vehicles into real-world applications while pursuing new opportunities in the fast-growing smart mobility market."

Rishi Dhall, Vice-President of Automotive, NVIDIA, said, "Level 4 autonomous driving requires powerful in-vehicle computing, a comprehensive sensor architecture and close collaboration across the automotive ecosystem. By combining Delta’s automotive and system integration expertise with NVIDIA Hyperion, we can accelerate the development of safe, intelligent and scalable autonomous driving systems for the next generation of mobility."

Under the agreement, Delta will work alongside NVIDIA’s engineering teams to integrate its system technology into the Hyperion architecture, while leveraging NVIDIA's international network to broaden commercial engagement with global automotive manufacturers.

Stellantis - Wavye

Stellantis and Wayve will participate in the Wave by Vento event in Turin from 7 to 9 October 2026, featuring executive sessions, technical presentations and demonstration rides focused on artificial intelligence in mobility.

A keynote session titled ‘Technology Made for Humans’ will feature Stellantis CEO Antonio Filosa and Wayve Co-Founder and CEO Alex Kendall on 9 October. Moderated by Adam Jonas, global embodied AI and robotics strategist at Morgan Stanley, the discussion will focus on AI-powered mobility and strategic partnerships for technology deployment at scale.

During the event, Stellantis and Wayve will conduct demonstration rides in Fiat 500e and Maserati Grecale development vehicles equipped with the STLA AutoDrive platform powered by Wayve.

The system integrates the Wayve AI Driver to demonstrate hands-free, door-to-door supervised automated driving, categorised as Level 2++, in real-world driving conditions. The integration follows the Jeep Grand Cherokee development vehicle displayed at Stellantis' Investor Day in May, applying the same core AI driving software across three vehicle architectures without model-specific software re-engineering.

Announced in May 2026, the strategic partnership between Stellantis and Wayve focuses on supervised automated driving software for highway and urban environments. Stellantis targets its first commercial product launch using the technology in North America in 2028.

Energy In Motion Inaugurates EV Battery Swapping And Charging Infrastructure For CVs Along NH-48 Corridor

EIM - Battery Swap

Energy In Motion (EIM Ltd) has inaugurated a heavy-duty battery swapping-cum-charging station at Rewari, Haryana, expanding its energy infrastructure along the NH-48 Delhi-Mumbai freight corridor.

The facility was inaugurated by Dr. Hanif Qureshi, IPS, Additional Secretary, Ministry of Heavy Industries, Government of India. The event was attended by representatives from cement and logistics companies, fleet operators, financial institutions, and transport providers, including Mahendra Singhi, Board Member and Advisor at Dalmia Cement, Arun Kumar Khurana, Joint President and Head of Operations Logistics at UltraTech Cement, Manav Bansal, Co-Founder and CEO at Drivn and Narendra Murkumbi, Managing Director at Energy In Motion.

The Rewari station joins existing EIM facilities at Palwal and Kotputli along the NH-48 corridor. Each station operates with a connected load of 2.5 MW to supply power directly along key transit routes. The infrastructure utilises a battery-swapping model designed to replace depleted heavy-vehicle batteries with charged units, reducing vehicle idle time compared to stationary plug-in charging methods.

Narendra Murkumbi, MD, EIM, said, “The Rewari station is dedicated to support Green logistics more economically. The facility can swap a discharged battery of an Electric Heavy commercial vehicle (e-HCV) typically in 7 minutes, against 55-60 minutes of charging time through a conventional charger, there by yielding a significantly higher fleet availability and better economics for any fleet owner or transporter. The station has the capacity to serve over 150 vehicles a day. EIM’s Battery Swapping, together with its larger capacity battery of 350 kWh, can result into a 10 percent increment in the No. of monthly return trips on any corridor for any Logistics Service Provider (LSP). We plan to set-up 40 such stations across India in the current financial year, of which 8 are already operational and 7 more in various stages of installation. EIM, in its pursuit of creating value for its customers through innovative solutions, has already gained large traction across India through its ‘Maitryi’ model (Battery as a Service or BaaS) where a customer’s upfront capital deployment stands reduced by 40 percent while buying a heavy-duty electric truck, a capital-intensive item.”

EIM offers its infrastructure under a Battery as a Service (BaaS) commercial structure, designated as the 'Maitryi' model. The arrangement separates the vehicle purchase price from the battery unit, lowering initial capital expenditure for logistics providers purchasing heavy-duty electric trucks. The company plans to deploy 40 heavy-duty swapping-cum-charging stations across India during the current financial year, with eight facilities currently in operation and seven in development.

Toyoda Gosei - CATARC

Japanese tier 1 supplier Toyoda Gosei Co’s regional headquarters in China, Toyoda Gosei (China) Investment Co., has inked a partnership agreement for safety standards and technical innovations with CATARC Component Technology (Tianjin) Co., a group company of the China Automotive Technology & Research Center (CATARC).

The agreement focuses on safety standards and technical developments as China Automotive Technology & Research Center formulates vehicle safety regulations and industry standards in China.

As per the understanding, Toyoda Gosei (China) Investment Co., aims to accelerate product development by increasing the deployment of computer-aided engineering technology and creating safety products tailored to local requirements.

The partnership comes amid market shifts in China driven by the adoption of electric vehicles and the entry of new automotive manufacturers. Toyoda Gosei plans to leverage its engineering resources to supply safety components to carmakers operating within the Chinese automotive sector.