Tata Technologies, a global leader in engineering and digital services, has launched its new brand campaign, #EngineeringASoftwareDefinedFuture, aimed at empowering manufacturing companies accelerate their journey toward software-led intelligent products.

With the introduction of this new campaign, the company is also reaffirming its dedication to advancing the transformation of the automotive, industrial heavy machines (IHM) and aerospace industries via the use of software and digital technologies. With software and digital-led mechatronics solutions that cover the whole product value chain, from turnkey Software-Defined Vehicles (SDVs) to AI-powered smart manufacturing and intelligent software-defined enterprises, Tata Technologies is enabling industries to transition to software-differentiated products.

This new brand strategy, which was unveiled at ELIV 2024 in Bonn, Germany, highlights Tata Technologies' commitment to providing clients with software-led mobility solutions throughout the entire value chain. The company is assisting in modernising operations, increasing efficiency and delivering competitive, sustainable products that transform customer experiences from concept to service. Its leadership in turnkey product development and more than 30 years of manufacturing domain knowledge are combined with digital technologies. Over the next few years, Tata Technologies plans to dramatically increase its software and embedded work revenue as part of its growth strategy. This will demonstrate the company's dedication to providing cutting-edge, software- and digital engineering-led solutions that satisfy the changing demands of the market.

Warren Harris, CEO, Tata Technologies, said: “The #EngineeringASoftwareDefinedFuture campaign reflects the evolution of Tata Technologies as a leader in the software-driven transformation of industries in the AI era. We are empowering our clients with intelligent, connected solutions that redefine mobility and manufacturing IT systems needed by software-defined enterprises. Our strategic joint venture with BMW that we announced recently is a testament to this commitment, as we collaborate to develop next-generation Software-Defined Vehicles (SDVs) and Business IT solutions that push the boundaries of innovation and sustainability. Together, we are not just engineering better products – we are engineering a smarter, more sustainable future.”

Santosh Singh, EVP & Global Head – Marketing and Business Excellence, Tata Technologies, said, “Our new campaign, #EngineeringASoftwareDefinedFuture, represents our commitment to driving the future of smart, connected and sustainable products. By blending software-led digital engineering with our turnkey product development capabilities, we’re empowering the next generation of engineers to develop intelligent products and systems that redefine industries and make them future-ready. Together, we’re shaping a world where engineering solves humanity’s greatest challenges and transforms the way we move and connect.”

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Japanese automakers Nissan Motor Co and Honda Motor Co have entered into a joint development agreement to standardise electronic control units (ECUs) alongside the in-vehicle operating system, middleware and vehicle control software for next-generation software-defined vehicles (SDVs).

The electrical and electronic architecture incorporating the standardised components is scheduled for deployment in next-generation SDVs produced by both companies from fiscal year 2029 onward. The initiative forms part of a strategic partnership between the two automakers targeting carbon neutrality and traffic safety goals.

As per the agreement, Nissan and Honda will establish common technical specifications for multiple core ECUs within the vehicle architecture. The joint development program encompasses the in-vehicle operating system layer along with key elements of the middleware and vehicle control software.

The collaboration is designed to combine engineering resources to increase development speed and achieve investment efficiencies. The partners to reduce individual research and development costs while generating economies of scale across their vehicle lineups by standardising foundational software and hardware layers.

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LG Innotek has expanded its partnership with Zoox to supply camera modules for the serial production of its purpose-built robotaxis. The agreement marks an extension of the multi-year relationship between the two companies as Zoox scales up its autonomous vehicle manufacturing.

It was last year, Zoox opened a serial production facility in Hayward, California, to manufacture its robotaxis and launched a ride-hailing service in Las Vegas.

As per the agreement, LG Innotek will supply high-resolution automotive cameras as part of the robotaxi's sensor suite, which provides 360-degree coverage through overlapping fields of view.

The camera modules feature five fields of view depending on their mounting positions across the vehicle. Built with optical design technology adapted from mobile camera modules, the units are waterproofed to operate under varied environmental conditions. The components are currently being fitted to Zoox robotaxis as part of the vehicle's core perception hardware system.

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Gabriel India, the listed flagship company of Anand Group, has entered into a joint venture with South Korea-based HL Klemove to acquire a 30 percent minus one share stake in HL Klemove India for USD 98.44 million (INR 9.35 billion).

The joint venture will focus on the development, manufacturing and commercialisation of autonomous driving components, Advanced Driver Assistance Systems and automotive electronics.

The product portfolio includes radar, front cameras, LiDAR, automated driving and parking control units with embedded ADAS software, brake electronic control units, steering electronic control units, chassis control units and torque sensors.

Jaisal Singh, Vice-Chairman, Anand Group, said, “As a key growth engine of the Anand Group, Gabriel India is focused on building scale, enhancing competitiveness, and broadening its presence across high-growth automotive segments. Our latest joint venture with HL Klemove represents a strategic step forward in this endeavour.”

Anjali Singh, Executive Chairperson of Anand Group and Gabriel India, said, “Bolstering our position across critical automotive systems while expanding our participation in future-oriented mobility and automotive technology segments, this new JV for autonomous driving and automotive electronics marks an important inflection point, enabling Gabriel India to further diversify its portfolio and strengthen its participation in emerging mobility segments.”

Mahendra K Goyal, Group CEO, Anand and Managing Director of Gabriel India, said, “Beyond unlocking new opportunities for growth, this collaboration will foster deeper OEM engagement, expand our participation in future mobility solutions and create enduring value for all stakeholders.”

The investment aligns with Gabriel India’s strategy to expand into automotive sectors, following previous joint ventures in sunroofs, lubricants, electric vehicle fluids and precision fasteners.

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CarYaar Auto Private Limited, a DPIIT-recognised technology startup, has announced the appointment of Sahaib Singh as its new Co-Founder and Head of Technology. The company, which operates within India’s fragmented car servicing ecosystem, is focused on integrating transparency and digital trust into the automotive aftermarket. Singh’s arrival marks a pivotal moment for the firm as it works to expand its technological infrastructure and formalize a sector traditionally characterised by informal practices.

Bringing over a decade of experience as a full-stack technologist across mobility, freight and artificial intelligence platforms, Singh will now spearhead the company’s technology strategy and product development. His leadership comes at a critical juncture as CarYaar advances its integrated digital platform, which aims to seamlessly connect car owners, workshops and other stakeholders within the automotive service network. The company is prioritising practical solutions over complex enterprise systems, developing a mobile-first, offline-capable and WhatsApp-native interface to ensure accessibility for multi-brand workshops and customers alike.

Under Singh’s technical direction, the platform is being tailored to serve three distinct user groups with specific operational tools. Workshops are equipped with digital job cards, photo-based inspections, parts tracking and billing systems, while service advisors and managers receive web-based applications for estimate creation and analytics. For car owners, the service enables booking, real-time job tracking and digital payments through WhatsApp, eliminating the need for a separate application. The overarching goal is to use technology not merely to digitise existing processes but to fundamentally enhance the relationship between vehicle owners and service providers.

CarYaar’s model emphasises transparency through features such as real-time photo documentation, pre-approved estimates and digital billing, offering customers clear visibility into their vehicle’s service journey. Currently operating with a network of certified empanelled workshops in the Mumbai Metropolitan Region, the startup is actively building a broader technology-enabled ecosystem that includes multi-brand services, roadside assistance and spares management. This strategic expansion reinforces the company’s commitment to developing simple, accessible and genuinely useful technology for the Indian workshop environment.

Joel Daniel D’Souza, Co-Founder & Director, CarYaar Auto Private Limited, said, “Sahaib brings a strong combination of technology depth and experience across mobility and emerging technology platforms. As we scale CarYaar, technology will be central to how we connect customers and workshops, create transparency and bring greater efficiency to the entire ecosystem. His leadership will be critical as we move from building the foundation to scaling the platform.”

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