Tata Technologies, a global leader in engineering and digital services, has launched its new brand campaign, #EngineeringASoftwareDefinedFuture, aimed at empowering manufacturing companies accelerate their journey toward software-led intelligent products.

With the introduction of this new campaign, the company is also reaffirming its dedication to advancing the transformation of the automotive, industrial heavy machines (IHM) and aerospace industries via the use of software and digital technologies. With software and digital-led mechatronics solutions that cover the whole product value chain, from turnkey Software-Defined Vehicles (SDVs) to AI-powered smart manufacturing and intelligent software-defined enterprises, Tata Technologies is enabling industries to transition to software-differentiated products.

This new brand strategy, which was unveiled at ELIV 2024 in Bonn, Germany, highlights Tata Technologies' commitment to providing clients with software-led mobility solutions throughout the entire value chain. The company is assisting in modernising operations, increasing efficiency and delivering competitive, sustainable products that transform customer experiences from concept to service. Its leadership in turnkey product development and more than 30 years of manufacturing domain knowledge are combined with digital technologies. Over the next few years, Tata Technologies plans to dramatically increase its software and embedded work revenue as part of its growth strategy. This will demonstrate the company's dedication to providing cutting-edge, software- and digital engineering-led solutions that satisfy the changing demands of the market.

Warren Harris, CEO, Tata Technologies, said: “The #EngineeringASoftwareDefinedFuture campaign reflects the evolution of Tata Technologies as a leader in the software-driven transformation of industries in the AI era. We are empowering our clients with intelligent, connected solutions that redefine mobility and manufacturing IT systems needed by software-defined enterprises. Our strategic joint venture with BMW that we announced recently is a testament to this commitment, as we collaborate to develop next-generation Software-Defined Vehicles (SDVs) and Business IT solutions that push the boundaries of innovation and sustainability. Together, we are not just engineering better products – we are engineering a smarter, more sustainable future.”

Santosh Singh, EVP & Global Head – Marketing and Business Excellence, Tata Technologies, said, “Our new campaign, #EngineeringASoftwareDefinedFuture, represents our commitment to driving the future of smart, connected and sustainable products. By blending software-led digital engineering with our turnkey product development capabilities, we’re empowering the next generation of engineers to develop intelligent products and systems that redefine industries and make them future-ready. Together, we’re shaping a world where engineering solves humanity’s greatest challenges and transforms the way we move and connect.”

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Bosch MC Battery Service Innovations, a 50:50 joint venture established by Bosch and Mitsubishi Corporation, has secured its first commercial customer for its ‘Battery-as-a-Service’ (BaaS) solution. The platform has officially gone live with the opening of an automated energy service hub in Chizhou, Anhui Province.

The new logistical hub is owned and operated by Shanghai Lingzhou Technology Co. The site acts as a high-volume transit point configured specifically for heavy-duty electric trucks, allowing operators to either swap out spent battery packs or utilise fast-charging bays within a few minutes. The Chizhou station currently processes more than 100 commercial electric trucks per day.

The commercial roll-out aligns with rapid fleet electrification trends in China, where New Energy Vehicles (NEVs) accounted for nearly 30 percent of all heavy-duty truck sales in 2025. Internal market projections from Bosch indicate that over 50 percent of new truck registrations in the country will be fully electric by 2030.

The joint venture's business model separates the acquisition cost of the vehicle chassis from the battery chemistry, mitigating a core hurdle for corporate logistics fleets: accounting for unpredictable battery degradation and its subsequent impact on total cost of ownership (TCO) and residual vehicle asset valuation.

The operational framework of the joint venture utilises a collaborative technical and commercial division between both partners. As per the understanding, Bosch will provide the core software stack for the platform. Real-time operating metrics – including local ambient temperature profiles, instantaneous current loads and historical charging frequencies – are beamed continuously to cloud servers. The algorithms evaluate the exact state of health (SoH) of individual packs, run predictive wear modelling to catch cell stress anomalies and dynamically manage fast-charging protocols to minimise thermal strain.

On the other hand, Mitsubishi manages localised market deployment, regulatory anchoring and downstream financial underwriting. The data harvested through the tracking platform is being funnelled into integrated aftermarket networks to build commercial products, including predictive hardware maintenance contracts, connected usage-based fleet insurance packages and secondary-life battery storage applications.

Thomas Pauer, President of the Bosch Power Solutions division, said, "With this service, Bosch and Mitsubishi Corporation can create real added value for fleets. Although the state of health can decline due to ageing and many charging cycles, our solution allows fleet operators to keep an eye on the battery condition of their vehicles – a decisive criterion for the everyday suitability and total cost of ownership of a fleet."

Qian Yang, General Manager of the joint venture’s local subsidiary in China, said, "Our service hits a local nerve: We support battery-electric vehicles in the fleet business. This holistic approach accelerates the electrification of fleets and optimises the entire battery lifecycle. The combined expertise of Mitsubishi and Bosch is a perfect match for our customers."

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L&T Electronic Products & Systems (LTEPS) has formed a strategic partnership with Israeli electric propulsion technology firm EVR Motors to co-develop, manufacture and distribute next-generation electric vehicle traction motors for the Indian market.

The collaboration will focus on industrialising traction motors optimised for regional conditions. The designs are engineered for high operational efficiency, compact physical packaging and a reduced reliance on rare-earth materials. The product line will cater to multiple transport segments, ranging from electric two-wheelers and three-wheelers to passenger cars and heavy commercial vehicles.

The traction motors will be manufactured at the LTEPS production facility in Coimbatore, Tamil Nadu. When paired with LTEPS's indigenously designed Motor Control Units (MCUs), the combined hardware will provide automotive original equipment manufacturers (OEMs) with a complete, integrated EV powertrain and drivetrain solution.

LTEPS is a business unit of Larsen & Toubro that specialises in the design, engineering and manufacturing of high-reliability electronic systems across the aerospace, defence, industrial and energy sectors.

EVR Motors specialises in proprietary electric motor topologies, utilising a patented Trapezoidal Stator radial flux architecture designed to reduce weight, size and material volume while maximizing power density.

Prashant Jain, Head of L&T Electronic Products & Systems, said, “This partnership reflects our commitment to developing indigenous, high‑performance solutions that support India’s clean mobility ambitions. By combining advanced motor innovation with indigenous motor control unit, we bridge the gap between cutting‑edge technology and real‑world deployment across India’s EV landscape.”

Opher Doron, CEO, EVR Motors, stated, “Our collaboration with LTEPS enables us to scale innovation responsibly – delivering traction motor solutions that are not only technologically superior, but also manufacturable, reliable and tailored for Indian mobility needs.”

Sajal Kishore, Managing Director, EVR India, added, “India’s electric mobility transformation requires system-level powertrain integration and deep localisation. The collaboration between EVR Motors and L&T will enable next-generation electric powertrain solutions across mobility segments.”

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Maruti Suzuki India has established an Advanced Manufacturing Lab (AML) at the Government Industrial Training Institute (ITI) in Hassangarh, Rohtak. The facility is designed to train approximately 200 students in its first year of operation under the company's corporate social responsibility (CSR) skill development programme.

The laboratory replicates automotive manufacturing environments to provide technical instruction in vehicle assembly, welding, industrial painting, machining, mechatronics and workplace safety protocols.

The project is aligned with the central government's Skill India mission and aims to prepare students for technical positions within the domestic automotive manufacturing sector.

The facility was opened during an event attended by Rohtak Deputy Commissioner Sachin Gupta and executives from Maruti Suzuki. During the ceremony, the company distributed formal apprenticeship offers to selected students who will join Maruti Suzuki's production facilities upon completing their coursework.

Maruti Suzuki currently provides infrastructure and training support to 31 ITIs across India. The Hassangarh facility marks the 18th Advanced Manufacturing Lab established by the vehicle manufacturer. The firm also operates four Japan-India Institutes for Manufacturing (JIMs) located in Mehsana and Gandhinagar in Gujarat and Manesar and Sonipat in Haryana, which deliver technical education based on Japanese shop-floor management principles.

Rahul Bharti, Senior Executive Officer of Corporate Affairs, Maruti Suzuki India, said, “Through the Advanced Manufacturing Lab at Hassangarh, we are bringing real shop-floor learning and modern machinery into classrooms. This initiative, aligned with Skill India mission, equips students with confidence to handle industry-specific processes and nurtures talent for the evolving automotive ecosystem. It is part of our commitment to build a skilled, future-ready workforce for India’s manufacturing sector.”

Sachin Gupta, IAS, Deputy Commissioner of Rohtak, said, “The establishment of the Advanced Manufacturing Lab at ITI Hassangarh marks a defining milestone in Rohtak’s journey towards becoming a centre of excellence in skill development and a significant contribution to the vision of Viksit Bharat. By introducing industry-grade infrastructure, advanced manufacturing technologies, and hands-on technical training, Maruti Suzuki has created an ecosystem that seamlessly aligns academic learning with the dynamic requirements of modern industry. This initiative will not only equip students and trainees with future-ready skills and enhance employability, but will also nurture a culture of innovation, productivity, and technical excellence. The lab will play a pivotal role in developing a highly skilled workforce capable of supporting India’s industrial transformation and strengthening the nation’s competitiveness in the global manufacturing landscape.”

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SheerDrive, an AI-led pre-owned vehicle technology platform, has been named First Runner-Up in the 10th Cohort of the Maruti Suzuki Accelerator Program. Following the selection, the startup has secured a paid Proof-of-Concept (PoC) engagement with Maruti Suzuki India.

The Maruti Suzuki Accelerator Cohort 10 evaluates and selects startups developing artificial intelligence (AI) and technology-driven solutions for application across manufacturing, mobility, customer experience and automotive operations.

SheerDrive’s digital pricing infrastructure is designed to streamline price discovery in the used-car sector. The system processes live market signals, historical transaction trends, vehicle condition data and machine learning analytics to establish a real-time pricing layer. The platform is used by original equipment manufacturers (OEMs), dealerships, financial institutions and consumers to guide vehicle valuation and trade-in decisions.

The company has developed a portfolio of products aimed at digitising the pre-owned vehicle supply chain for automotive players, banks, non-banking financial companies (NBFCs) and insurers.

Its products include VIAR, an AI-driven vehicle evaluation and pricing platform – Otobids Meta, a patented auction aggregation infrastructure that links multiple auction marketplaces through a single digital layer and SheerDrivePRO, a dedicated B2B auction marketplace for used vehicles.

Ravi Mehra, Founder, SheerDrive, said, “Price discovery remains one of the most critical unsolved problems in the used-car ecosystem. We’ve always believed that the future of vehicle upgrades in India will depend on transparent, data-backed pricing and scientific vehicle evaluation. Being recognised by Maruti Suzuki through this engagement is a meaningful validation of that vision, and we look forward to contributing to the next phase of innovation in India’s mobility ecosystem.”

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