The Road Ahead For Chinese Automakers In India?

The Road Ahead For Chinese Automakers In India?

The reasons may be entirely political or geopolitical in nature, the road ahead for Chinese automakers in India looks difficult. 

Chinese automaker BYD and its Indian partner Olectra Greentech (formerly known as Goldstone Infratech) is in news for its proposal to set up a manufacturing plant for electric cars in India. Certain ministry officials involved in vetting the proposal have raised security concerns, claimed an industry source.  

The truth is hard to ascertain. It is also tough to ascertain the news in various media platforms regarding BYD conveying to Olectra that it would like to drop the proposal to invest in India. The proposal to invest is claimed to be worth USD 1 billion. 

Since the clash between the Indian armed forces and Chinese armed forces at Galwan valley in 2020, the Indian Government has tightened scrutiny of Chinese investments in the country.  The ones to get affected by this move have not just been the Chinese automakers but also producers of cell phones and other goods. 

Key players in the Chinese EV market (also the world’s largest) such as BYD, SAIC and Geely have exerted their interest in exploring the Indian automobile market. While MG Motor India is a wholly-owned subsidiary of SAIC Motor, the Indian partners of BYD and Geely – Olectra Greentech and Adishwar Auto Ride respectively – are not legacy automotive players to be precise. 

Against the emerging thought process that India produces among the world’s best automobiles, such joint ventures arrangements are likely to be met with greater scrutiny, the China sentiment included. With much work going on in India on the alternative fuel technologies front, including electric, it is clear that any foreign technology or effort will only be accepted after being truly ‘Indian-ised’ or localised.   

The low entry barrier supporting the entry of start ups such as Ather Energy and Ola Electric in the EV space in India, legacy players such as Mahindra & Mahindra and Tata Motors have not stayed behind in their efforts to make exciting EVs that can address the real-time needs of Indian buyers as well as those in other markets.   

What needs careful consideration is that they are competing with global players such as Honda and Toyota, which makes the Indian automotive market a tough place to be in.   

While players like MG have an Indian management even though it is a wholly owned subsidiary of SAIC Motor (China), the fact is, the going has gotten tough for it too. The situation as a whole for Chinese companies or those that have Chinese partners seems to have turned difficult.  

At one end there's rising competition coupled with China sentiment and at the other, there's the need to invest and grow. 

With India said to be on the path to become the world’s biggest micro electromobility market, a significant shift at various levels is apparent.   

As the biggest employer in the country and the biggest tax player too, the Indian auto sector, the government is keen, turns into a leading manufacturing hub of the world. 

Courting EV players such as Tesla, the government seems clear about how it wants the foreign companies to behave when they come to do business in India. It has made itself clear that it is okay with Chinese players coming to India but they should conduct their operations lawfully and in compliance with laws of the country, mention sources. This points at the government being keen on Indian partners having a larger control of the joint venture, they add. 

The answer to this thinking may be found in how China treats foreign players organisations wanting to do business there. It makes it necessary for the organisations to have a Chinese partner. Besides that, the foreign organisations are known to face face a number of regulatory and cultural challenges. 

The authorities in China are said to favour its own over foreign players. This is despite the commitment by them to invest huge sums and ensure complete transparency in their dealings.   

India as a democratic country has its own regulatory and cultural challenges. As the world’s largest two-wheeler market, fourth largest light vehicle market and fifth largest commercial vehicle market, India is likely to come across as a more balanced market with the participation of leading American, European and Japanese brands. 

Some may have left because of reasons that are complex and also because of a marketplace that is tough to understand as well as crack. The homegrown automakers such as Mahindra & Mahindra, Ashok Leyland and Tata Motors have been giving tough condition to the foreign players in India by smartly moving up the ladder. They are also expanding their reach to some of the most competitive markets across the globe. 

They have been acquiring companies but aren't exactly acquisition hungry. It is not by fluke that Tata Motors, which owns Jaguar Land Rover and the Korean Daewoo commercial vehicle business, has come to command 86 percent of the EV market in India. The automaker has been investing in technology and transparently engaging with its suppliers and other stakeholders to build a market reach.   

Mahindra & Mahindra has been making big investments in setting up as well as upgrading its R&D facilities in India. It is making big investments in upgrading its design and development facilities in the country; in testing and validation facilities as well. A sneak peek in the MRV will reveal the extend of efforts being taken. 

Underling the Indian Government’s seriousness to turn the Indian auto industry into a leading global manufacturing hub is the stress on local technology development, local content and local manufacture. The efforts to make chips is indicative of the same.  

While the BYD, Olectra or BYD-Olectra badged electric buses operated by city and state transport undertakings (state government organisations largely) may be a common sight on Indian roads, it is also evident that the foot print of electric buses made by homegrown manufacturers such as Ashok Leyland and Tata Motors is also fast expanding.  

It was roughly two years ago that BYD announced its plans to enter the Indian electric car market, albeit at the premium end with the e6 MPV and latter with the stylish Atto 3 SUV. The company, claim sources, has already invested over USD 200 million in India. Busy expanding its dealership network across the country, it has sold over 2,000 e-cars in India in the last one and a half years, they add. 

But then, BYD is not the first Chinese auto maker whose proposal to invest in India seems to have run into rough weather. A few months back, MG Motor India was into news regarding it’s parent company wanting to dilute its stake in it. The reason being given for this, was the delay in the clearing the proposal to hike investment in Indian by its parent – SAIC Motor.   

Even though it may appear as an iconic British brand or be projected as one, MG or Morris Garages is owned by a Chinese organisation. The products it offers in India are said to be of Chinese origin even though they are assembled at a factory in Halol, Gujarat. 

With the proposal to invest by SAIC Motors being subjected to greater scrutiny, it is not surprising that MG Motor India is said to scout for a strategic investor to raise funds and fuel growth. Facing raid from the tax authority in November 2022, the company has been making efforts to cultivate a strong local supply chain for its products. It is also supporting the start up culture in India by showing interest for cooperation. 

Despite the strong China sentiment, it cannot be refuted that businesses in India continue to source from there. A large amount of raw materials for the pharma industry are said to be sourced from there by the Indian pharma companies. Likewise, Indian auto companies are also known to source a good deal of parts – including batteries and electronic parts/modules – from China. 

It is necessary that the government and people of India demand that whoever would like to business here should thoroughly engage with the local necessities, regulations and culture in spirit and on paper.    

Comments (0)

ADD COMMENT

    Driverless Trucks Hit US Roads In Logistics Breakthrough

    Uber freight

    In a landmark development, Uber Freight, in collaboration with Aurora, has announced that fully autonomous lorries (trucks) have been completing return journeys between Dallas, Texas and Houston, Texas (approximately 386km) since April.

    These driverless Class 8 trucks are transporting live, commercial freight with no human intervention behind the wheel. This event marks a significant moment as Uber Freight becomes the first logistics platform to offer shippers access to this technology on public roads.

    The company shared that the haulage sector has long grappled with issues such as high driver turnover and underutilised assets. Autonomous trucking aims to ease these pressures while providing tangible benefits for shippers, carriers and consumers.

    Uber Freight’s autonomous vehicle (AV) carriers have achieved notable results to date:

    • Over 500,000 supervised autonomous miles covered on public roads while carrying freight over the past four years.
    • The company has moved freight for more than 20 shippers across various industries.
    • Goods delivered include everyday essentials such as pet food, paper products, beverages, appliances and packaging materials.

    Lior Ron, Founder & CEO, Uber Freight, said, “This milestone is a clear example of what can be achieved when innovation meets logistics leadership. Working with Aurora, we are shaping a future where autonomous lorries enhance the efficiency and reliability of supply chains. This is the kind of value that shippers across the industry are seeking – and why we are dedicated to building a more intelligent and resilient freight network.”

    Uber Freight started its journey in autonomous trucking in 2021 with strategic alliances to commercialise AV technology. The integration of the Aurora Driver into the Uber Freight platform has resulted in a seamless end-to-end solution where booking, tracking and load adjustments are managed digitally and efficiently.

    This deep integration positions Uber Freight as the first and only logistics network to fully synchronise with autonomous lorries, ensuring freight is matched to suitable routes with minimal human involvement.

    With nearly USD 20 billion in freight under management (FUM) and a substantial logistics network, Uber Freight claimed it is well-placed to scale the commercialisation of autonomous lorries. Their leadership in this area extends beyond technology to encompass collaboration and trust-building with shippers, carriers, and partners.

    Through initiatives such as the Premier Autonomy Programme, which offers early access to over one billion of Aurora’s driverless miles to Uber Freight carriers through 2030, the company is enabling carriers of all sizes to improve their operations through autonomous technology.

    Looking ahead, preparations are underway to support Aurora’s expansion of driverless operations to El Paso and Phoenix by end-2025, opening up new routes and opportunities for the sector.

    Comments (0)

    ADD COMMENT

      RenewBuy Enters Auto Loan Segment with Launch of RB Wheelz, Targets Disbursing INR 15 Billion Loan In FY2026

      Automotive loan

      Leading insurance technology firm RenewBuy makes strategic foray into automotive loan segment with RB Wheelz brand.

      The RB Wheelz brand will provide a full suite of automotive loan products — including new vehicle financing, balance transfers and top-up loans — all accessible through RenewBuy’s upgraded digital platform. The integration is designed to offer consumers a seamless experience by combining financing and insurance under one digital roof.

      The company estimates that the automotive financing market is expanding at a CAGR of 15–16 percent, which makes it an attractive opportunity for digital-first players like RenewBuy.

      In the final quarter of FY25, RenewBuy disbursed nearly INR 1 billion in automotive loans. Looking ahead, the company aims to onboard approximately 10,000 customers and scale its loan disbursement to INR 15 billion in FY2026. The initial rollout will focus on four-wheelers and fleet vehicles.

      Indraneel Chatterjee, Co-Founder, RenewBuy, said, “Having served consumers in the insurance space for nearly a decade, we are now expanding our footprint in the financial services ecosystem. We’re leveraging our technology and a 150,000 strong advisor network to bring loan services to consumers across metros and smaller towns. Over 75 percent of buyers in Tier II and III cities are opting for vehicle financing — a high-potential segment we aim to empower with accessible, seamless, and digital solutions.”

      RenewBuy’s upgraded platform now includes a dedicated loan feature, supported by partnerships with 18 leading banks and NBFCs.

      Comments (0)

      ADD COMMENT

        Elektrobit, Metoak Ink Strategic Partnership to Advance Software Defined Vehicle Tech

        Elektrobit - Meotak

        Elektrobit, a wholly owned independent subsidiary of Continental, has announced a strategic partnership with Metoak, a Chinese provider of intelligent driving solutions, to accelerate the development and adoption of software-defined vehicles (SDVs).

        The collaboration integrates Elektrobit’s EB corbos Linux for Safety Applications – an open-source operating system compliant with automotive safety standards – with Metoak’s high-performance chips and driving algorithms. The first mass production project, now in its initial phase, focuses on stereoscopic vision and multi-sensor fusion technologies for next-generation ADAS (Advanced Driver Assistance Systems) controllers. Mass production is expected by early 2026.

        The project marks the first integration of open-source systems with domestic chips in China’s intelligent driving sector. Elektrobit brings its global software expertise, while Metoak contributes its stereoscopic vision technology, aiming to deliver secure, cost-effective, and updateable SDV solutions for Chinese automakers.

        The partnership centres around two areas:

        EB corbos Linux for Safety Applications – The world’s first open-source, high-performance computing OS to meet ISO 26262 ASIL B and IEC 61508 SIL 2 safety standards. Its customisability and compliance with the UNECE R155 cybersecurity regulation make it a competitive choice for automakers. Metoak has successfully adapted the OS to its chips, reducing supply chain risks and offering a flexible solution for local manufacturers.

        AUTOSAR Software and Autonomous Driving – The partners will co-develop ASIL D-certified Classic AUTOSAR software to optimise real-time communication and safety. They also plan to work on Level 3 autonomous driving algorithms and build a local ecosystem to support the ‘domestic chips + open-source system’ model.

        Yaojie Lu, CEO of Metoak, said: “Partnering with Elektrobit combines the flexibility of EB corbos Linux with our stereo vision and AI technology, enabling cost-efficient and precise perception solutions.”

        Maria Anhalt, CEO of Elektrobit, added: “The success of SDVs depends on openness and collaboration. We’re proud to see the industry’s first open-source safety-compliant OS entering mass production alongside Metoak.”

        The partnership sets the stage for scalable, safety-certified SDV innovations in China and beyond.

        Comments (0)

        ADD COMMENT

          Axiscades Technologies Appoints Anurag Sharma As CEO Of Add-Solution

          Anurag Sharma

          Axiscades Technologies, a leading technology and engineering solutions provider, has appointed Anurag Sharma as CEO of add-solution, a Germany-based subsidiary of Axiscades specialising in wiring harness design & testing for aerospace, automotive and industrial sectors.

          The German company focuses on specialised drone development and thermal management offering for Axiscades group in Europe.

          Alfonso Martinez, CEO and MD, Axiscades, said, “We are excited to welcome Anurag to our leadership team. He embodies the rare blend of technical expertise and executional foresight that defines Axiscades’ ambition. The future of engineering value is being created: at the intersection of electrification, AI-driven industrial transformation and semiconductor-led innovation and he brings these talents to the table. Anurag’s track record in scaling engineering businesses gives add-solution the exact leverage needed to dominate the software-defined era. His work in EDS and cross-border industrialisation aligns with our strategy to embed deeper into European OEMs’ R&D cycles. In Europe, the sector contributes 4 percent to the GDP and is home to several leading premium car manufacturers, making it a highly attractive market. As part of our restructuring, Axiscades is doubling down on aerospace, defence and engineering services powered by Electronics, Semiconductors and Artificial Intelligence (ESAI).”

          “add-solution plays a central role in this vision, bringing software-led scale and agility to these high-priority verticals. We're building a leadership team that doesn’t just respond to industry shifts it shapes them,” he added.

          Sharma is an alumnus of IIT Roorkee and comes with over three decades of experience across product development, sales & business development, P&L management and successful execution of large-scale engineering programs.

          He began his career with L&T and has held several senior roles across Siemens Technology, Segula Technologies, Altran India, Ansys India and Altair Engineering.

          Anurag Sharma, said, “Axiscades is at an inflection point where product innovation in the domain of electronics, semiconductor and digital engineering are converging to create long-term value. The EDS (Electrical Distribution Systems) industry is undergoing a major transformation, with embedded electronic systems and 3D designs taking centre stage. As OEMs increasingly shift towards software-defined vehicles and electrification, the demand for highly specialised, domain-driven engineering services is set to rise. I am thrilled to contribute to this vision and bring together add solution’s deep expertise in EDS and component testing to give Axiscades a unique edge. The goal is to deepen global partnerships and build differentiated capabilities by delivering smarter, faster, and more integrated solutions across the value chain.”

          Comments (0)

          ADD COMMENT