Pune-headquartered two- and three-wheeler major Bajaj Auto, has launched the Pulsar N125, the latest motorcycle in the Pulsar N portfolio at prices starting INR 94,707 for the LED Disc variant and INR 98,707 for the LED Disc BT variant, ex-showroom Delhi respectively.

It was in 2001, the company had introduced the Pulsar brand, in the sports motorcycling segment. The company claims it has over 300,000 Pulsar N series customers in India. The new Pulsar N125 continues is targeted towards young riders in the 125cc category who are looking for a sporty motorcycling which is accessible.

The company states that the Pulsar N125 sports a design inspired by Supermotard proportions, creating a striking yet lightweight form that stands out in traffic. Its design philosophy centres on three core elements: Fun, Agile, and Urban.

The sculpted fuel tank is meticulously designed to give riders enhanced thigh support, adding to the bike’s confidence-inspiring stance. Despite its lightweight nature, the tank also contributes to the visual bulk, making the bike more muscular.

The Pulsar N125 is powered by a 124.58cc engine, best-in-class 12 PS Power @ 8500 rpm and 11 Nm Torque @ 6000 rpm. With the best power-to-weight ratio in the segment, the N125 delivers unparalleled acceleration, making it the quickest in its segment to sprint from 0 to 60 kmph. The N125 also comes equipped with a counter balancer to give a truly refined ride experience. It will also be the first Pulsar to get Integrated Starter Generator (ISG) enabling delightful, silent and reliable starts.

The compact design, combined with a sharp turning radius, low kerb weight of 125kg and a planted, stable feel, makes it an ideal bike for everyday commuting while still delivering the fun, fast, and iconic Pulsar experience. The low seat height of 795mm enables easy reach to the ground and yet comes with a high Ground Clearance of 198mm to glide over speed-breakers.

In terms of tech, the N125’s fully digital LCD console has Bluetooth connectivity and provides features like call accept/reject, missed call, and message alerts, along with fuel and economy readings. The LED headlamp ensures better visibility and a precise beam for safety, while the rear mono-shock suspension and USB charging port are practical for daily riders.

The Pulsar N125 comes in two variants – LED Disc BT variant featuring Ebony Black + Purple Fury, Ebony Black + Cocktail Wine Red, Pewter Grey + Citrus Rush colours; LED Disc variant featuring Pearl Metallic White, Ebony Black, Caribbean Blue, Cocktail Wine Red colours.

Sarang Kanade, President - Motorcycles, Bajaj Auto said, “Since 2019. Pulsar is making rapid inroads in the 125cc space through its inspiring offerings like Pulsar 125 and Pulsar NS125. The strategic objective is to offer the signature Pulsar sportiness and performance to the young and demanding customer. Now, we introduce the Pulsar N125, designed for young riders seeking fun, style, and practicality. With its agile handling, refinement, and quick acceleration, the N125 sets a new standard for 125cc motorcycles and enhances the city riding experience. We’re confident that the N125 will set a new standard for what riders can expect from a motorcycle in this category.”

Comments (0)

ADD COMMENT

Link Copied!

Hero MotoCorp, the world’s largest two-wheeler manufacturer, has introduced a campaign for its Destini scooter, titled ‘Hero Ka Scooter, Scooter Ka Hero.’ Conceptualised by McCann India, the campaign focuses on the relationship between a father and child, portraying the scooter as a companion for family journeys.

The campaign film features a girl who imagines an evening ride with her father as an adventure involving a dragon. The narrative integrates product features into the story: the metal body provides protection, the mileage exhausts the creature in a race, the legroom stores food and the under-seat storage is used to toast corn.

Aashish Midha, Head of Marketing, Hero MotoCorp, said, “At Hero MotoCorp, we believe the most meaningful stories are those rooted in everyday life. ‘Hero Ka Scooter, Scooter Ka Hero’ celebrates parents – the everyday heroes of every Indian family –through the boundless imagination of a child. The Hero Destini has always stood for trust, comfort and practicality, and this campaign brings those values to life in a way that is both emotionally engaging and deeply relatable. It reinforces our commitment to building products that become an integral part of our customers’ lives and cherished family moments.”

Prasoon Joshi, Chairman, Omnicom Advertising India, said, “The more memorable ideas rarely begin with what a brand wants to say. They begin with something people already feel, but may not have found the words for. When a brand captures that truth, it stops feeling like advertising and starts feeling deeply familiar. Hero Destini expresses this in a simple but evocative manner. Every child sees their father as their first superhero, not because he has superpowers, but because he quietly shows up, overcomes obstacles and finds a way to keep the family moving. In the film, the scooter becomes part of that quiet magic. It isn’t just a ride. It helps turn an ordinary journey into an adventure, complete with a dragon, seen through a child’s eyes. That’s what makes the film linger. It reminds us that true creativity doesn’t need to exaggerate reality; it elevates the genuine emotions already present. And this is where the brands then find a place in people’s hearts.”

Comments (0)

ADD COMMENT

Link Copied!

India Yamaha Motor has launched the FZ-Blue Flex, a motorcycle capable of running on ethanol-blended fuels ranging from E20 to E85 at INR 1,24,240 (ex-showroom, Delhi).

The motorcycle, powered by a 149cc fuel-injected engine, delivers 8.6 kW of power and 12.8 Nm of torque via a 5-speed gearbox. It uses a front telescopic suspension, a rear swingarm and an anti-lock braking system.

Hajime Aota, Chairman, Yamaha Motor India Group, said, “Achieving a carbon-neutral future requires a dynamic, multi-pathway strategy rather than a single solution. Having already commenced our electric vehicle journey in India, the introduction of our innovative Blue Flex technology marks another strategic milestone. This move is a deliberate alignment of Yamaha’s global sustainability vision with the Indian government’s progressive biofuel policies. By embracing multiple technological avenues, we reinforce our commitment to global carbon neutrality goals while providing versatile, high-quality products tailored to the evolving needs of Indian consumers.”

The motorcycle will be available in Metallic Black and sold through selected Blue Square dealerships across Delhi, Uttar Pradesh, Maharashtra, Karnataka, Telangana and Tamil Nadu.

Comments (0)

ADD COMMENT

Link Copied!

India Yamaha Motor, one of the leading two-wheeler manufacturers in the country, has finally revealed the pricing for its first electric offering in the country – Aerox E.

The e-scooter based on the River Indie’s EC06 is priced at INR 281,000 (ex-showroom, Delhi), which makes it the most expensive scooter in Yamaha India’s portfolio. The e-scooter is available at Yamaha Blue Square showrooms in select cities.

The Aerox E is powered by a Permanent Magnet Synchronous Motor (PMSM) that delivers 9.4 kW of peak power and 48 Nm of torque. It offers a top speed of 95.5 kmph and a certified range of 117 km. The scooter features three ride modes – Eco, Standard and Power – as well as a boost function and a reverse mode.

The e-scooter is equipped with dual removable batteries, each with a 1.5 kWh capacity, which take approximately 3 hours and 10 minutes to charge. The battery system comes with a warranty of 3 years or 30,000 km.

The scooter includes a traction control system, disc brakes with single-channel ABS, and a 5-inch colour TFT display with turn-by-turn navigation. Owners can access data such as maintenance reminders and parking location through the Y-Connect mobile app. The vehicle also features a smart key system and an external charging port.

Comments (0)

ADD COMMENT

Link Copied!

Chennai-headquartered two-wheeler and three-wheeler major TVS Motor Company has announced that its popular Apache motorcycle brand has surpassed 7 million customers worldwide.

To mark the milestone, the company has released a brand new campaign film titled ‘Tu Race Laga’, directed by acclaimed Bollywood director Ram Madhvani.

Established in 2005, the Apache motorcycle lineup is based on key learnings from the company’s racing division. The brand has introduced features including fuel injection, ride modes and traction control systems. The motorcycles are currently available in 90 countries.

Gaurav Gupta, President, India 2W Business, TVS Motor Company, said, “We thank the 7 million TVS Apache riders for their trust and passion over the past two decades. From racing roots to a global performance brand, this milestone reflects the dedication of the entire TVS Motor ecosystem. We will continue to push the boundaries of performance motorcycling through purposeful innovation, global expansion and strong riders communities.”

Vimal Sumbly, Head Business - Premium, TVS Motor Company, said, “Twenty years ago, TVS Apache was born with a singular vision - to bring the excitement, control, and race-bred capability of the racetrack to everyday riders through our ‘Track to Road’ philosophy. Today, as we celebrate the milestone of 7 million customers globally, we are proud to see TVS Apache evolve into one of the world’s fastest-growing premium motorcycle brands and a thriving community united by a shared passion for riding. The launch of ‘Tu Race Laga’ is a tribute to this journey and to every rider who chooses to push boundaries, embrace progress, and carry the racing spirit into everyday life. As we look ahead, we remain committed to redefining motorcycling through relentless innovation, race-bred technology, and experiences that inspire riders across the world.”

The Apache range includes the RTR 160, RTR 160 4V, RTR 180, RTR 200 4V, RTR 310, RR 310 and the RTX.

Comments (0)

ADD COMMENT

Link Copied!