Japanese auto major India Yamaha Motor (IYM) has marked its aggressive product expansion plans with a slew of new launches, including the launch of its globally acclaimed modern retro sport brand, the all-new XSR155 in India.

The company also unveiled its first electric offerings, the Aerox-E and EC-06 e-scooters, in addition to strengthening its FZ motorcycle portfolio with the new FZ-Rave.

The XSR155 motorcycle, priced at INR 149,990 embodies the modern retro sport concept, blending design with engineering. Powered by a liquid-cooled engine with Variable Valve Actuation (VVA), delivering of power and of torque. It is built on Yamaha’s Deltabox frame, featuring an aluminium swing arm, upside-down front forks, and linked-type monocross rear suspension. It gets dual-channel ABS and Traction Control.

The new FZ-Rave motorcycle is designed for young riders, offering a mix of performance, efficiency, and practicality in the segment. It is powered by a single-cylinder, air-cooled engine, producing of power, and features single-channel ABS and front & rear disc brakes and is priced at INR 117,218 (ex-showroom-Delhi).

Finally, the Japanese automaker has marked its entry into India’s electric vehicle market with the introduction of the Aerox-E and EC-06 e-scooters, which are positioned as performance-oriented maxi sports and urban commuting model respectively.

The Aerox-E is Yamaha’s new Performance EV in the Maxi Sports Scooter segment, designed for urban use. It is powered by a 9.4 kW (peak power) electric motor producing 48 Nm of torque, dual detachable 3 kWh high-energy type cell batteries with ergonomic grips for easy home charging. It comes with a claimed certified range of 106 km, with 3 riding modes – Eco, Standard, Power – and a ‘Boost’ function for rapid acceleration, along with reverse capabilities.

It gets dual-disc brakes with single-channel ABS and a large colour TFT screen with turn-by-turn navigation and Y-connect mobile app compatibility for Multi-Information Display (MID) and smart features.

The e-scooter features a distinctive ‘X’ Centre Motif, Twin LED Class D headlights, a 3D-effect LED tail light and a smart key system.

The EC-06 on the other hand is designed for interurban mobility, catering to customers seeking a practical commuting option with contemporary design. Powered by a 4.5 kW electric motor generating it churns out 6.7 kW (peak power) and features a 4 kWh high-capacity fixed battery, providing a claimed certified range of 160 km. Charging the fixed battery takes approximately 9 hours using a standard home plug-in option. The scooter offers three riding modes and a reverse mode for convenience. It comes equipped with front and rear disc brakes, a coloured LCD display, LED lighting, and a built-in telematics unit with a SIM for digital integration. It also features a substantial 24.5 Litres of under-seat storage.

Itaru Otani, Chairman, Yamaha Motor India Group, said, “India is central to Yamaha’s global growth strategy — a market where we see immense potential across both premium and electric mobility segments. The introduction of the XSR brand, our new EV models and the FZ-Rave mark a decisive step in strengthening our presence and aligning with India’s evolving mobility landscape. With these launches, we are deepening our connect with riders who seek performance, design, and technology, while also responding to the nation’s transition towards sustainable transportation. Our focus remains on creating value in India — through products built for its diverse customers, supported by India's vision of Viksit Bharat and guided by Yamaha’s global Environmental Plan 2050.”

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Classic Legends, an Indian motorcycle manufacturer by the Mahindra Group the makers of Jawa, Yezdi and BSA brands, celebrated the 24^th Edition of International Jawa-Yezdi Day (IJYD) on 12 July 2026.

The event, which began as an initiative among motorcycle owners, involved over 7,500 riders across 150 cities in India this year. The celebration included 40 enthusiast communities in India and participants in 11 countries, who marked the occasion through rides and gatherings. The event united owners of vintage motorcycles with riders of current Jawa and Yezdi models.

Anupam Thareja, Co-Founder, Classic Legends, said, "24-years ago, International Jawa-Yezdi Day began as a simple expression of passion among riders who wanted to celebrate the motorcycles they loved. Today, it has grown into a global tradition that transcends borders and generations. What makes IJYD truly special is that it belongs to the riders themselves. Every ride, every gathering and every shared story keeps this legacy alive. More importantly, it celebrates the friendships, communities and memories built around these motorcycles. We are honoured to be a part of movement that continues to grow stronger with every passing year."

The festivities were organised by more than 40 rider clubs, along with dealerships and enthusiast communities.

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IGNYTE, the premium helmet brand of Steelbird, has introduced its Carbon Fibre Series, featuring three models: the IGN-10, IGN-14, and IGN-16.

The helmets are manufactured in-house using carbon fibre composite shells designed for impact performance and durability. It introduces multi-colour exposed carbon fibre textures and finishes.

The IGN-10 and IGN-14 are priced at INR 14,999, while the IGN-16 is priced at INR 19,999. The helmet comes with a three-year warranty and accessories such as smoke visors and fitting head foam.

It uses an Expanded Polypropylene (EPP) liner with Kevlar reinforcement, which provides energy absorption and multi-impact capability. The series holds both ISI and DOT certifications. Features include anti-fog and anti-scratch visors, ventilation channels, antimicrobial interiors and an aerodynamic profile. The production process utilises balloon moulding.

Kashish Kapur, Director, Steelbird Hi-Tech India, said, "The IGNYTE Carbon Fibre Series represents our vision of creating premium helmets that combine world-class safety, advanced materials, and exceptional craftsmanship. Every helmet has been designed and manufactured in-house with a strong focus on innovation, lightweight performance, and rider protection. With this launch, we are taking another significant step towards offering Indian motorcyclists globally competitive products that deliver the highest standards of safety and performance."

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Hero MotoCorp, the world’s largest two-wheeler manufacturer, has introduced a campaign for its Destini scooter, titled ‘Hero Ka Scooter, Scooter Ka Hero.’ Conceptualised by McCann India, the campaign focuses on the relationship between a father and child, portraying the scooter as a companion for family journeys.

The campaign film features a girl who imagines an evening ride with her father as an adventure involving a dragon. The narrative integrates product features into the story: the metal body provides protection, the mileage exhausts the creature in a race, the legroom stores food and the under-seat storage is used to toast corn.

Aashish Midha, Head of Marketing, Hero MotoCorp, said, “At Hero MotoCorp, we believe the most meaningful stories are those rooted in everyday life. ‘Hero Ka Scooter, Scooter Ka Hero’ celebrates parents – the everyday heroes of every Indian family –through the boundless imagination of a child. The Hero Destini has always stood for trust, comfort and practicality, and this campaign brings those values to life in a way that is both emotionally engaging and deeply relatable. It reinforces our commitment to building products that become an integral part of our customers’ lives and cherished family moments.”

Prasoon Joshi, Chairman, Omnicom Advertising India, said, “The more memorable ideas rarely begin with what a brand wants to say. They begin with something people already feel, but may not have found the words for. When a brand captures that truth, it stops feeling like advertising and starts feeling deeply familiar. Hero Destini expresses this in a simple but evocative manner. Every child sees their father as their first superhero, not because he has superpowers, but because he quietly shows up, overcomes obstacles and finds a way to keep the family moving. In the film, the scooter becomes part of that quiet magic. It isn’t just a ride. It helps turn an ordinary journey into an adventure, complete with a dragon, seen through a child’s eyes. That’s what makes the film linger. It reminds us that true creativity doesn’t need to exaggerate reality; it elevates the genuine emotions already present. And this is where the brands then find a place in people’s hearts.”

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India Yamaha Motor has launched the FZ-Blue Flex, a motorcycle capable of running on ethanol-blended fuels ranging from E20 to E85 at INR 1,24,240 (ex-showroom, Delhi).

The motorcycle, powered by a 149cc fuel-injected engine, delivers 8.6 kW of power and 12.8 Nm of torque via a 5-speed gearbox. It uses a front telescopic suspension, a rear swingarm and an anti-lock braking system.

Hajime Aota, Chairman, Yamaha Motor India Group, said, “Achieving a carbon-neutral future requires a dynamic, multi-pathway strategy rather than a single solution. Having already commenced our electric vehicle journey in India, the introduction of our innovative Blue Flex technology marks another strategic milestone. This move is a deliberate alignment of Yamaha’s global sustainability vision with the Indian government’s progressive biofuel policies. By embracing multiple technological avenues, we reinforce our commitment to global carbon neutrality goals while providing versatile, high-quality products tailored to the evolving needs of Indian consumers.”

The motorcycle will be available in Metallic Black and sold through selected Blue Square dealerships across Delhi, Uttar Pradesh, Maharashtra, Karnataka, Telangana and Tamil Nadu.

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