OBD2B-Complaint Honda Shine 100 Launched For INR 68,767

OBD2B-Complaint Honda Shine 100 Launched For INR 68,767

Honda Motorcycle & Scooter India (HMSI) has launched the updated OBD2B-compliant Shine 100 motorcycle.

The 98.98 cc, single-cylinder, air-cooled, fuel-injected engine that powers this motorbike is now OBD2B certified to satisfy the most recent emission standards. This engine provides 5.43 kW of power at 7,500 RPM and 8.04 Nm of torque at 5,000 RPM, delivering a smooth and economical ride. A 4-speed gearbox is included with it. The Honda emblem and updated body panel artwork are highlights of the new Shine 100.  Its sleek muffler, long and comfy single-piece seat, blacked-out alloy wheels, handy aluminium grabrail and attractive front cowl all add to the motorcycle's clean appearance and make daily commuting more convenient.

Black with Red, Black with Blue, Black with Orange, Black with Gray and Black with Green are the five vibrant colour options available for the Shine 100. It is constructed on a diamond-shaped frame that is both lightweight and sturdy, and it has dual rear shock absorbers and telescopic front forks. The Shine 100 has CBS (Combined Braking System) drum brakes on both ends for increased safety. All HMSI dealerships in India are currently selling the new 2025 Honda Shine 100 at INR 68,767 (ex-showroom Delhi).

Tsutsumu Otani, Managing Director, President & CEO, Honda Motorcycle & Scooter India, said, “We are happy to introduce the new OBD2B-compliant Shine 100 to our customers in India. Since its launch in March 2023, Shine 100 has established itself as one of the fastest-growing brands in HMSI’s motorcycle portfolio. This entry-level motorcycle has been well received for its superior reliability, fuel efficiency and overall value. With the latest update, we continue our commitment to providing environmentally responsible and high-quality mobility solutions.”

Yogesh Mathur, Director – Sales and Marketing, Honda Motorcycle & Scooter India, said, “The Shine 100 has been a strong player in the entry-level motorcycle segment, offering exceptional quality and comfort at an affordable price. With this latest upgrade, we are further enhancing its appeal and ensuring compliance with the latest emission norms while maintaining its renowned fuel efficiency and reliability. The Shine 100 has played a key role in strengthening Honda’s presence in the entry-level commuter segment, and we are confident that this new version of Naye India ki Amazing Shine will continue to attract more customers across India.”

Classic Legends Celebrates International Jawa-Yezdi Day 24th Edition

IJYD

Classic Legends, an Indian motorcycle manufacturer by the Mahindra Group the makers of Jawa, Yezdi and BSA brands, celebrated the 24th Edition of International Jawa-Yezdi Day (IJYD) on 12 July 2026.

The event, which began as an initiative among motorcycle owners, involved over 7,500 riders across 150 cities in India this year. The celebration included 40 enthusiast communities in India and participants in 11 countries, who marked the occasion through rides and gatherings. The event united owners of vintage motorcycles with riders of current Jawa and Yezdi models.

Anupam Thareja, Co-Founder, Classic Legends, said, "24-years ago, International Jawa-Yezdi Day began as a simple expression of passion among riders who wanted to celebrate the motorcycles they loved. Today, it has grown into a global tradition that transcends borders and generations. What makes IJYD truly special is that it belongs to the riders themselves. Every ride, every gathering and every shared story keeps this legacy alive. More importantly, it celebrates the friendships, communities and memories built around these motorcycles. We are honoured to be a part of movement that continues to grow stronger with every passing year."

The festivities were organised by more than 40 rider clubs, along with dealerships and enthusiast communities.

IGNYTE Launches Carbon Fiber Helmet Series At Prices Starting INR 14,999

IGNYTE - Carbon Fibre

IGNYTE, the premium helmet brand of Steelbird, has introduced its Carbon Fibre Series, featuring three models: the IGN-10, IGN-14, and IGN-16.

The helmets are manufactured in-house using carbon fibre composite shells designed for impact performance and durability. It introduces multi-colour exposed carbon fibre textures and finishes.

The IGN-10 and IGN-14 are priced at INR 14,999, while the IGN-16 is priced at INR 19,999. The helmet comes with a three-year warranty and accessories such as smoke visors and fitting head foam.

It uses an Expanded Polypropylene (EPP) liner with Kevlar reinforcement, which provides energy absorption and multi-impact capability. The series holds both ISI and DOT certifications. Features include anti-fog and anti-scratch visors, ventilation channels, antimicrobial interiors and an aerodynamic profile. The production process utilises balloon moulding.

Kashish Kapur, Director, Steelbird Hi-Tech India, said, "The IGNYTE Carbon Fibre Series represents our vision of creating premium helmets that combine world-class safety, advanced materials, and exceptional craftsmanship. Every helmet has been designed and manufactured in-house with a strong focus on innovation, lightweight performance, and rider protection. With this launch, we are taking another significant step towards offering Indian motorcyclists globally competitive products that deliver the highest standards of safety and performance."

Hero MotoCorp Launches New Campaign For Destini Scooter

Hero MotoCorp

Hero MotoCorp, the world’s largest two-wheeler manufacturer, has introduced a campaign for its Destini scooter, titled ‘Hero Ka Scooter, Scooter Ka Hero.’ Conceptualised by McCann India, the campaign focuses on the relationship between a father and child, portraying the scooter as a companion for family journeys.

The campaign film features a girl who imagines an evening ride with her father as an adventure involving a dragon. The narrative integrates product features into the story: the metal body provides protection, the mileage exhausts the creature in a race, the legroom stores food and the under-seat storage is used to toast corn.

Aashish Midha, Head of Marketing, Hero MotoCorp, said, “At Hero MotoCorp, we believe the most meaningful stories are those rooted in everyday life. ‘Hero Ka Scooter, Scooter Ka Hero’ celebrates parents – the everyday heroes of every Indian family –through the boundless imagination of a child. The Hero Destini has always stood for trust, comfort and practicality, and this campaign brings those values to life in a way that is both emotionally engaging and deeply relatable. It reinforces our commitment to building products that become an integral part of our customers’ lives and cherished family moments.”

Prasoon Joshi, Chairman, Omnicom Advertising India, said, “The more memorable ideas rarely begin with what a brand wants to say. They begin with something people already feel, but may not have found the words for. When a brand captures that truth, it stops feeling like advertising and starts feeling deeply familiar. Hero Destini expresses this in a simple but evocative manner. Every child sees their father as their first superhero, not because he has superpowers, but because he quietly shows up, overcomes obstacles and finds a way to keep the family moving. In the film, the scooter becomes part of that quiet magic. It isn’t just a ride. It helps turn an ordinary journey into an adventure, complete with a dragon, seen through a child’s eyes. That’s what makes the film linger. It reminds us that true creativity doesn’t need to exaggerate reality; it elevates the genuine emotions already present. And this is where the brands then find a place in people’s hearts.”

Yamaha Launches FZ-Blue Flex Ethanol-Ready Motorcycle In India At INR 124,240

Yamaha FZ-Blue Flex

India Yamaha Motor has launched the FZ-Blue Flex, a motorcycle capable of running on ethanol-blended fuels ranging from E20 to E85 at INR 1,24,240 (ex-showroom, Delhi).

The motorcycle, powered by a 149cc fuel-injected engine, delivers 8.6 kW of power and 12.8 Nm of torque via a 5-speed gearbox. It uses a front telescopic suspension, a rear swingarm and an anti-lock braking system.

Hajime Aota, Chairman, Yamaha Motor India Group, said, “Achieving a carbon-neutral future requires a dynamic, multi-pathway strategy rather than a single solution. Having already commenced our electric vehicle journey in India, the introduction of our innovative Blue Flex technology marks another strategic milestone. This move is a deliberate alignment of Yamaha’s global sustainability vision with the Indian government’s progressive biofuel policies. By embracing multiple technological avenues, we reinforce our commitment to global carbon neutrality goals while providing versatile, high-quality products tailored to the evolving needs of Indian consumers.”

The motorcycle will be available in Metallic Black and sold through selected Blue Square dealerships across Delhi, Uttar Pradesh, Maharashtra, Karnataka, Telangana and Tamil Nadu.