Bajaj Auto Ltd. has unveiled a new television commercial for the all-new Pulsar 150, marking 25 years of a motorcycle and advertising legacy that helped establish India’s sports motorcycling segment. Ogilvy conceptualised the film as a sequel to Pulsar’s iconic launch campaign, considered one of the firsts in advertising history.

The narrative revisits two nurses who, a quarter-century later, encounter something familiar beneath a white sheet, sparking déjà vu that transports them to their original encounter before the new Pulsar 150 is revealed. Retaining the original’s energy and tempo, the sequel brings the story into the present.

Pulsar’s 2001 arrival reshaped perceptions of what a motorcycle could represent, injecting performance, attitude and excitement into a category dominated by everyday mobility. With over 20 million units sold globally, Pulsar has become a worldwide performance brand, driven by the ‘Definitely Daring’ ethos that has defined it from the start.

Sumeet Narang, President – Marketing, Bajaj Auto Ltd., said, “Pulsar has always stood for an attitude that goes beyond the motorcycle itself. Over the years, that attitude has evolved with the riders, the category and the brand, but its essence remains ‘Definitely Daring’. This campaign gives us an opportunity to celebrate that journey in a way that feels relevant today, with the all-new Pulsar 150 representing the next expression of that spirit.”

Sukesh Nayak, Group Chief Creative Officer, Ogilvy India, said, “Creating the next chapter of a film that is so deeply remembered presents a very different creative challenge. The audience already knows the setup, so the opportunity was to use that familiarity to build anticipation and then surprise them with where the film goes. The visual cues and rhythm create that instant recognition, while the new turn in the story keeps it firmly rooted in the present.”

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Chennai-headquartered two-wheeler and three-wheeler major TVS Motor Company has launched updated variants of its TVS Raider motorcycle, introducing active safety features to the 125cc segment.

The TVS Raider TFT DD and TVS Raider SXC DD models now feature a Traction Control System and Emergency Brake Warning functionality.

The Traction Control System manages rear-wheel power output during traction loss over wet surfaces, loose gravel or road hazards. The Emergency Brake Warning system flashes rear lighting signals during deceleration to alert trailing traffic.

Additional hardware updates include a wider rear tyre, a 27W USB Type-C device charger and established powertrain features including a 3-valve engine with iGO Assist boost functionality, Glide Through Technology for low-speed manoeuvring and a TFT display supporting connectivity software.

The TVS Raider SXC DD variant is priced at INR 100,330 ex-showroom Delhi, while the TVS Raider TFT DD variant is available at INR 103,170 across TVS Motor dealerships nationwide.

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BSA Motorcycles, part of Classic Legends, has expanded its Gold Star 650 lineup in India with the introduction of the Brooklands Black Legacy Edition and Birmingham Blue Edition. The launch increases the colourways and trim options available for the retro-roadster model across the country.

The Birmingham Blue Edition is priced at INR 355,950 ex-showroom New Delhi, while the Brooklands Black Legacy Edition is available at INR 364,950. Retail and service coverage spans over 450 touchpoints across India, supported by a standard four-year or 50,000-kilometre warranty package.

The Brooklands Black Legacy Edition incorporates black body paint with gold pinstriping, chrome fenders, a chrome-accented fuel tank and a quilted seat layout. The Birmingham Blue Edition introduces a blue paint scheme paired with a silver side-panel badge and a revised engine surface finish.

Both editions retain the underlying technical platform, powered by a 652cc liquid-cooled single-cylinder engine producing 45 hp of power and 55 Nm of torque. Chassis hardware includes Brembo braking components, dual-channel anti-lock braking systems and wire-spoke wheels.

Anupam Thareja, Co-Founder, Classic Legends, said, "The Gold Star embodies everything we believe a modern retro-roadster should be. From its authentic British design to the distinctive experience of its big-single engine, every element reflects the craftsmanship, engineering and attention to detail that have defined the Gold Star for generations. The Brooklands Black Legacy Edition honours the moment when the Gold Star earned its legendary name, while Birmingham Blue offers a contemporary expression of the Gold Star, reinterpreting its iconic DNA for today's rider. Together, they represent two distinct chapters of the Gold Star story, united by the heritage and individuality that remain central to BSA."

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Motohaus India has announced a strategic partnership with Italian two-wheeler manufacturer Italjet, confirming the brand's formal entry into the Indian market.

Operating under KAW Veloce Motors – a subsidiary of the KAW Group – Motohaus currently manages the distribution and local manufacturing operations for international brands, including Brixton Motorcycles and VLF, from its production plant in Kolhapur, Maharashtra.

The agreement with Bologna-based Italjet adds the Italian manufacturer's scooter and motorcycle lineup to Motohaus's distribution portfolio in India.

The partnership intends to leverage Italjet's engineering and design platform alongside Motohaus's assembly infrastructure and dealership network across the country. Specific details regarding the product portfolio, pricing, assembly arrangements and commercial rollout timelines for India will be formally presented at the EICMA 2026 motorcycle exhibition in Milan.

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Chennai-headquartered two-wheeler and three-wheeler major TVS Motor Company has launched an updated version of its TVS Radeon motorcycle, introducing styling revisions and updated lighting components ahead of the domestic festive season. The commuter motorcycle model currently maintains a customer base exceeding 1.1 million units in India.

The updated TVS Radeon features revised body panels across the fuel tank, side sections and rear cowl, alongside new graphic schemes. Lighting updates include a full LED headlamp unit with integrated signature lighting, LED turn signals and an LED tail lamp incorporating a multi-dimensional lens effect.

The motorcycle retains core functional components from the previous iteration, including its segment-length seat layout and a reverse LCD instrument cluster with real-time mileage indicator functions.

The model is available across authorised dealerships in three trim levels: the Base variant priced at INR 67,100, the Digi Cluster Drum variant at INT 70,100 and the top-spec Digi Cluster Disc variant priced at INT 73,100 (ex-showroom, Delhi).

Aniruddha Haldar, Senior Vice-President and Head of Commuter & EV Business, TVS Motor Company, said, "Over the last decade, TVS Radeon customers have grown with a progressive India. More than 1.1 million customers have made TVS Radeon part of their everyday journeys, and as their lifestyles, aspirations and expectations have evolved, their motorcycle also has evolved with them. At TVS Motor, we have always put the customer at the heart of meaningful product evolution. The new TVS Radeon is a reflection of that belief, bringing a more youthful, dynamic and aspirational character to a motorcycle in line with its consumers from the New India of today. Radeon continues to stand for superior build quality, reliability, and its distinctive new lighting signature, contemporary graphics and confident design, makes it such a preferred ride. The new TVS Radeon is designed for customers who want their everyday motorcycle to be as progressive and expressive as the life and country they are building. We salute the nation building spirit of the Progressive Radeon rider."

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