Royal Enfield Launches Goan Classic 350
- By MT Bureau
- November 25, 2024
Royal Enfield has launched the Goan Classic 350, a bobber-inspired motorcycle that is inspired by the ‘70s and ‘80s iconic Goan moto-culture.
Powered by Royal Enfield’s popular 349 cc air-oil cooled, single-cylinder engine, the Goan Classic produces 20.2 bhp at 6,100 rpm and 27 Nm of torque at 4,000 rpm. Staying true to the bobber style, the Goan Classic 350 features chopped fenders, mid-ape handlebars, floating rider seat and whitewall tyres on tubeless spoke wheels. The Goan Classic 350 also features bolt-on arrangement pillion seat to switch between single and dual seat configurations and comes with a range of bobber-inspired Genuine Motorcycle Accessories (GMAs) including a custom rider seat, handlebar grips, bar-end mirrors, touring screen, touring handlebar, deluxe foot pegs and foot control rubbers.
The Goan Classic 350 is built on a twin downtube spine frame and comes with telescopic front suspension with 41 mm forks and twin rear shock absorbers, along with dual-channel ABS with 300 mm front and 270 mm rear disc brakes. The dashboard features a gear position indicator and Tripper navigation pod, while a USB Type-C charging port ensures connectivity. The Goan Classic is available in three single-toned colour options (Shack Black, Purple Haze and Trip Teal) and one double-toned option (Rave Red). The single-toned colour variants are priced at INR 235,000 (ex-showroom Chennai), while the double-toned option is priced at INR 238,000 (ex-showroom Chennai).
Siddhartha Lal, Managing Director – Eicher Motors Ltd, said, “The Goan Classic is a heartfelt tribute to the spirit of freedom and individuality that Royal Enfield has championed for decades. To me, this motorcycle is an embodiment of the cool, laid-back Goan moto-culture, and Royal Enfield’s passion to build motorcycles that are more than just machines, and are a means to self-discovery and expression. This motorcycle feels right at home, not just on the streets of Goa but brings the relaxed and easy Goan vibe to free-spirited and freewheeling riders everywhere.”
B Govindarajan, CEO, Royal Enfield, said, “Rooted in custom bobber culture, the Goan Classic is a beautiful fusion of classic design and modern engineering. From the low-slung silhouette and the single floating rider seat, the contours and ergonomics, and the dazzling kaleidoscope of colourways, the Goan Classic has a very bohemian and free-spirited vibe combined with relaxed and comfortable riding manners. This is a motorcycle for those who ride not just to get from place to place, but to live and experience every moment with authenticity."
Hero MotoCorp Launches New Campaign For Destini Scooter
- By MT Bureau
- July 10, 2026
Hero MotoCorp, the world’s largest two-wheeler manufacturer, has introduced a campaign for its Destini scooter, titled ‘Hero Ka Scooter, Scooter Ka Hero.’ Conceptualised by McCann India, the campaign focuses on the relationship between a father and child, portraying the scooter as a companion for family journeys.
The campaign film features a girl who imagines an evening ride with her father as an adventure involving a dragon. The narrative integrates product features into the story: the metal body provides protection, the mileage exhausts the creature in a race, the legroom stores food and the under-seat storage is used to toast corn.
Aashish Midha, Head of Marketing, Hero MotoCorp, said, “At Hero MotoCorp, we believe the most meaningful stories are those rooted in everyday life. ‘Hero Ka Scooter, Scooter Ka Hero’ celebrates parents – the everyday heroes of every Indian family –through the boundless imagination of a child. The Hero Destini has always stood for trust, comfort and practicality, and this campaign brings those values to life in a way that is both emotionally engaging and deeply relatable. It reinforces our commitment to building products that become an integral part of our customers’ lives and cherished family moments.”
Prasoon Joshi, Chairman, Omnicom Advertising India, said, “The more memorable ideas rarely begin with what a brand wants to say. They begin with something people already feel, but may not have found the words for. When a brand captures that truth, it stops feeling like advertising and starts feeling deeply familiar. Hero Destini expresses this in a simple but evocative manner. Every child sees their father as their first superhero, not because he has superpowers, but because he quietly shows up, overcomes obstacles and finds a way to keep the family moving. In the film, the scooter becomes part of that quiet magic. It isn’t just a ride. It helps turn an ordinary journey into an adventure, complete with a dragon, seen through a child’s eyes. That’s what makes the film linger. It reminds us that true creativity doesn’t need to exaggerate reality; it elevates the genuine emotions already present. And this is where the brands then find a place in people’s hearts.”
Yamaha Launches FZ-Blue Flex Ethanol-Ready Motorcycle In India At INR 124,240
- By MT Bureau
- July 10, 2026
India Yamaha Motor has launched the FZ-Blue Flex, a motorcycle capable of running on ethanol-blended fuels ranging from E20 to E85 at INR 1,24,240 (ex-showroom, Delhi).
The motorcycle, powered by a 149cc fuel-injected engine, delivers 8.6 kW of power and 12.8 Nm of torque via a 5-speed gearbox. It features a front telescopic suspension, a rear swingarm and an anti-lock braking system.
Hajime Aota, Chairman, Yamaha Motor India Group, said, “Achieving a carbon-neutral future requires a dynamic, multi-pathway strategy rather than a single solution. Having already commenced our electric vehicle journey in India, the introduction of our innovative Blue Flex technology marks another strategic milestone. This move is a deliberate alignment of Yamaha’s global sustainability vision with the Indian government’s progressive biofuel policies. By embracing multiple technological avenues, we reinforce our commitment to global carbon neutrality goals while providing versatile, high-quality products tailored to the evolving needs of Indian consumers.”
The motorcycle will be available in Metallic Black and sold through selected Blue Square dealerships across Delhi, Uttar Pradesh, Maharashtra, Karnataka, Telangana and Tamil Nadu.
Yamaha Aerox E E-Scooter Launched At INR 281,000 In India
- By MT Bureau
- July 08, 2026
India Yamaha Motor, one of the leading two-wheeler manufacturers in the country, has finally revealed the pricing for its first electric offering in the country – Aerox E.
The e-scooter based on the River Indie’s EC06 is priced at INR 281,000 (ex-showroom, Delhi), which makes it the most expensive scooter in Yamaha India’s portfolio. The e-scooter is available at Yamaha Blue Square showrooms in select cities.
The Aerox E is powered by a Permanent Magnet Synchronous Motor (PMSM) that delivers 9.4 kW of peak power and 48 Nm of torque. It offers a top speed of 95.5 kmph and a certified range of 117 km. The scooter features three ride modes – Eco, Standard and Power – as well as a boost function and a reverse mode.
The e-scooter is equipped with dual removable batteries, each with a 1.5 kWh capacity, which take approximately 3 hours and 10 minutes to charge. The battery system comes with a warranty of 3 years or 30,000 km.
The scooter includes a traction control system, disc brakes with single-channel ABS, and a 5-inch colour TFT display with turn-by-turn navigation. Owners can access data such as maintenance reminders and parking location through the Y-Connect mobile app. The vehicle also features a smart key system and an external charging port.
TVS Apache Crosses 7 Million Sales Milestone, Launches Tu Race Laga Campaign
- By MT Bureau
- July 06, 2026
Chennai-headquartered two-wheeler and three-wheeler major TVS Motor Company has announced that its popular Apache motorcycle brand has surpassed 7 million customers worldwide.
To mark the milestone, the company has released a brand new campaign film titled ‘Tu Race Laga’, directed by acclaimed Bollywood director Ram Madhvani.
Established in 2005, the Apache motorcycle lineup is based on key learnings from the company’s racing division. The brand has introduced features including fuel injection, ride modes and traction control systems. The motorcycles are currently available in 90 countries.
Gaurav Gupta, President, India 2W Business, TVS Motor Company, said, “We thank the 7 million TVS Apache riders for their trust and passion over the past two decades. From racing roots to a global performance brand, this milestone reflects the dedication of the entire TVS Motor ecosystem. We will continue to push the boundaries of performance motorcycling through purposeful innovation, global expansion and strong riders communities.”
Vimal Sumbly, Head Business - Premium, TVS Motor Company, said, “Twenty years ago, TVS Apache was born with a singular vision - to bring the excitement, control, and race-bred capability of the racetrack to everyday riders through our ‘Track to Road’ philosophy. Today, as we celebrate the milestone of 7 million customers globally, we are proud to see TVS Apache evolve into one of the world’s fastest-growing premium motorcycle brands and a thriving community united by a shared passion for riding. The launch of ‘Tu Race Laga’ is a tribute to this journey and to every rider who chooses to push boundaries, embrace progress, and carry the racing spirit into everyday life. As we look ahead, we remain committed to redefining motorcycling through relentless innovation, race-bred technology, and experiences that inspire riders across the world.”
The Apache range includes the RTR 160, RTR 160 4V, RTR 180, RTR 200 4V, RTR 310, RR 310 and the RTX.

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