Royal Enfield Sales Experience A Dip In July 2024
- By MT Bureau
- August 02, 2024
Launching the Guerrilla 450 (a premium modern roadster designed to redefine the essence of roadsters) and 'Borderless Warranty Program' (that enables riders to avail the benefits of a global warranty for all motorcycles), Royal Enfield clocked sales of 67,265 motorcycles in July 2024 as compared to 73,117 motorcycles in July 2023, marking a minor dip of three percent.
Also announcing the third edition of ‘The Great Himalayan Exploration’ (a unique motorcycling expedition dedicated to documenting the intangible cultural heritage of the Indian Himalayan region) in collaboration with UNESCO, the company exported 6,057 motorcycles in July 2024 as compared to 7,055 motorcycles in July 2023. It achieved a two percent growth in doing so.
Speaking about the July 2024 performance, B Govindarajan, CEO, Royal Enfield said, “July has been an exciting month for us as we launched our premium roadster - the Guerrilla 450 in the electrifying city of Barcelona. The launch of Guerrilla 450 underscores our commitment to delivering world-class products offering exceptional motorcycling experiences. We are extremely pleased with the response we have received so far. With a focus on innovation and customer engagement, we have some more exciting announcements for motorcycling enthusiasts across the globe.”
The total sale of the company’s motorcycles in July 2024 was 67,265 units as compared to 73,117 units in July 2023, a dip of eight percent.
Image for representative purpose only.
Royal Enfield Announces Himalayan Base Camp – Ladakh Edition
- By MT Bureau
- April 25, 2026
Royal Enfield has announced the launch of its inaugural Himalayan Base Camp – Ladakh Edition, a three-day community confluence designed to bring together riders, climbers and overlanders.
Based in Leh, Ladakh, at an altitude of 11,480 feet, the event moves away from traditional festival formats to create an immersive, hands-on environment focused on the ‘Adventure mindset.’
The program is structured around active participation rather than observation. It will feature a range of curated expeditions, expert-led sessions and skill-based workshops covering multiple disciplines. Beyond motorcycling, the event includes activities such as overlanding, cycling and mountaineering. Technical challenges include bouldering, kayaking and high-altitude skills workshops.
Mohit Dhar Jayal, Chief Brand Officer, Royal Enfield, said, “The Himalayan Base Camp is a rendezvous point for all adventurers, regardless of whether they are driven by horsepower, willpower or their own two feet. The program combines action, instruction and a variety of expeditions that will take adventurers out of their comfort zone - and bring them back to base with a whole new set of skills and experiences.”
The Ladakh edition is positioned as a shared space for co-creators where aficionados define the spirit of adventure. By returning to its ‘spiritual ground,’ Royal Enfield aims to fuel specific subcultures within the adventure community, offering challenges that range from technical boulder crawling to high-speed valley expeditions. The event is designed to be accessible to all, emphasising a collective defining of what adventure looks like at high altitudes.
This new addition to the Royal Enfield calendar joins their established marquee rides like the Himalayan Odyssey and Moto Himalaya, further solidifying the brand's presence in the global adventure-lifestyle ecosystem.
- Indian Motorcycle
- IBEX26
- Jean-marie Guyon
- Legendary Productions
- Jose Vicente Gomis Reig
- IMRG Alicante
Indian Motorcycle Unveils IBEX26 Iberian Experience For 2026
- By MT Bureau
- April 24, 2026
Indian Motorcycle and Legendary Productions have announced a new premium touring event, IBEX26: The Iberia Experience, scheduled to take place from 30 September to 4 October 2026.
Following the success of the Indian Riders Fest, this new venture shifts focus toward a more intimate, boutique experience, limited to just 220 participants on Spain’s Costa Blanca.
The event will be headquartered at the Hotel Occidental Pueblo Acantilado in El Campello, Alicante. This 4-star cliffside resort, designed to resemble a traditional whitewashed Iberian village, has been exclusively reserved for the event, ensuring a private environment for Indian Motorcycle owners and their passengers.
The riding programme features three signature routes developed in partnership with IMRG Alicante, the local Indian Motorcycle Riders Group. These routes are designed to showcase the diverse geography of the Alicante province:
- Route A (115 km): Traverses the Sierra de Aitana, featuring high-altitude mountain passes and the medieval clifftop village of Guadalest.
- Route B (140 km): Focuses on the inland valleys, passing through the almond groves of Xixona and reaching the Xorret de Catí viewpoint.
- Route C (155 km): A coastal and cultural loop taking in the Castillo de Santa Barbara in Alicante, the colourful houses of Villajoyosa, and the Valor chocolate museum.
IBEX26 is designed as an ‘all-inclusive’ experience where the regional culture is as central as the riding. Each evening at the hotel will feature a different themed culinary event, including a Valencian paella night with live flamenco performances and a gourmet tapas gala. An on-site ‘Iberian Market Place’ will also allow riders to engage with local artisan producers.
Jean-Marie Guyon, Founder, IBEX26 and Legendary Productions, said, “IBEX26 is everything the Indian Riders Fest taught us — and then a completely new conversation. We wanted to create something where the hotel, the roads, the food and the community are all equal parts of the experience. The Costa Blanca in October is one of the finest motorcycling environments in Europe.”
José Vicente Gomis Reig, President, IMRG Alicante, added, “We know these roads better than anyone. We have ridden every one of them and we know exactly which ones reward an Indian Motorcycle. It is a privilege to put that knowledge at the service of IBEX26.”
Registration for the event includes accommodation, all meals, GPX route files, and daily technical briefings, offering a turnkey touring solution for the Indian Motorcycle community.
Vespa Unveils Tech 80th Special Series To Celebrate 80 Years Of Elegance
- By MT Bureau
- April 24, 2026
Italian two-wheeler major Vespa India has introduced the Vespa Tech 80th, an exclusive commemorative series launched on 23 April 2026.
This special edition marks the 80th anniversary of the original patent filing on 23 April 1946, bridging the gap between the brand's post-war origins and modern technology. Available in 125cc and 150cc variants, the series is designed as a tribute to the Italian icon's legacy of freedom and style.
The standout feature of the Vespa Tech 80th is its exclusive Verde Pastello green livery. This specific shade was retrieved from historical archives and is inspired by the very first single-colour Vespa models from the 1940s.
The aesthetic follows a minimalist and functional language where the body colour extends to the shield profile, passenger grab handles, mirrors and suspension linkages. This glossy finish is contrasted by darker green satin-finish elements, including a stitched saddle, rubber footrest inserts and handlebar grips.
Further historical nods include Verde Pastello rims with a diamond finish, inspired by the original 1946 Vespa 98. Each unit is marked by a commemorative ‘80th’ plaque on the front shield and a dedicated ‘80 years of Vespa Est. 1946’ badge on the backplate. To celebrate this milestone globally, Vespa will host a massive international gathering in Rome from 25 to 28 June 2026, which is expected to be the largest celebration in the brand's history.
- Suzuki Motorcycle India
- SMIPL
- Suzuki Motor Corporation
- Japan
- Burgman Street
- Avenis
- Gixxer
- V-Strom SX
- V-Strom 800 DE
- Hayabusa
- GSX-8R
- Suzuki e-Access
- Gixxer SF 250 FFV
- Kenichi Umeda
Suzuki Motorcycle India Celebrates 20 Years Of Operations
- By MT Bureau
- April 23, 2026
Suzuki Motorcycle India (SMIPL), the two-wheeler subsidiary of Suzuki Motor Corporation, Japan, is celebrating its 20th anniversary in India.
The Japanese automaker started production in India in 2006 and has evolved from its initial motorcycle launches to becoming a major player in the Indian mobility landscape, recently surpassing the milestone of 10 million units produced in India in 2026.
Suzuki’s journey in India began with the Heat 125 and Zeus 125 motorcycles, but it was the 2007 launch of the Access 125, which provided momentum for the brand in India’s 125cc scooter segment.
Since then, the company has expanded its lineup with the likes of the Burgman Street & the Avenis scooter, and performance motorcycles like the Gixxer series and V-Strom SX.
Suzuki Motorcycle India has also maintained a premium footprint with models such as the Hayabusa, GSX-8R and V-Strom 800 DE.
Furthermore, the Gurugram manufacturing facility now exports ‘Made-in-India’ Suzuki two-wheelers to 77 countries worldwide.
To meet increasing demand and prepare for the next decade of growth, Suzuki Motorcycle India has initiated groundwork for its second manufacturing plant in Kharkhoda. The company is also adopting a multi-pathway approach to carbon neutrality, focusing on diverse power solutions tailored for the Indian market.
It was just recently that the company entered the EV space with the Suzuki e-Access and is also developing Gixxer SF 250 FFV, featuring E85-compliant flex-fuel technology.
Kenichi Umeda, Managing Director, Suzuki Motorcycle India, said, “Marking 20 years of start of production in India is a significant milestone for all of us at Suzuki Motorcycle India. This progress has enabled us to build an ecosystem founded on trust and collaboration, with presence across all states through 1,240 touchpoints. Looking ahead, our future growth strategy will be guided by a multi-pathway approach to carbon neutrality, integrating diverse fuel and power solutions best suited to India.”
|
Year |
Milestone |
|
2006 |
SMIPL enters India; launches Heat 125 and Zeus 125 |
|
2007 |
Launch of the Access 125, defining the 125cc scooter segment |
|
2012 |
Achieved first 1 million customers |
|
2020 |
Cumulative production crosses 5 million units |
|
2026 |
10 million units produced in India; 20th Anniversary |

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