Royal Enfield Sales Experience A Dip In July 2024

Royal Enfield Sales Experience A Dip In July 2024

Launching the Guerrilla 450 (a premium modern roadster designed to redefine the essence of roadsters) and 'Borderless Warranty Program' (that enables riders to avail the benefits of a global warranty for all motorcycles), Royal Enfield clocked sales of 67,265 motorcycles in July 2024 as compared to 73,117 motorcycles in July 2023, marking a minor dip of three percent. 

Also announcing the third edition of ‘The Great Himalayan Exploration’ (a unique motorcycling expedition dedicated to documenting the intangible cultural heritage of the Indian Himalayan region) in collaboration with UNESCO, the company exported 6,057 motorcycles in July 2024 as compared to 7,055 motorcycles in July 2023. It achieved a two percent growth in doing so. 

Speaking about the July 2024 performance, B Govindarajan, CEO, Royal Enfield said, “July has been an exciting month for us as we launched our premium roadster - the Guerrilla 450 in the electrifying city of Barcelona. The launch of Guerrilla 450 underscores our commitment to delivering world-class products offering exceptional motorcycling experiences. We are extremely pleased with the response we have received so far. With a focus on innovation and customer engagement, we have some more exciting announcements for motorcycling enthusiasts across the globe.”

The total sale of the company’s motorcycles in July 2024 was 67,265 units as compared to 73,117 units in July 2023, a dip of eight percent. 

Image for representative purpose only.

Jawa Yezdi Motorcycles

Jawa Yezdi Motorcycles, manufactured by Classic Legends, has introduced its 2026 product line-up ahead of the festive season in India – comprising three models: the Yellow Falcon Adventure, Green Mamba Roadster and Grey Panther Scrambler.

The company initiated the national market rollout from Kerala, coinciding with the Onam festival period, alongside the establishment of 20 customer touchpoints across the state.

The Yellow Falcon Adventure introduces cross-spoke wheels compatible with tubeless tyres, an addition requested by owners. The variant features a yellow and grey scheme with decals, paired with the 334-cc liquid-cooled Alpha2 engine producing 29.6 PS power and 29.9 Nm torque. Standard features include traction control and three ABS operating modes for road, rain and off-road conditions. The tubeless cross-spoke wheel option will be available across the wider Yezdi Adventure line-up. Prices start at INR 212,969 ex-showroom New Delhi for the base Yellow Falcon, rising to INR 232,969 for the tubeless wheel variant.

The Green Mamba Roadster incorporates a matte green paint finish, a brown seat and copper decals. It uses the 334-cc liquid-cooled Alpha2 engine linked to a six-speed transmission with an assist-and-slipper clutch. The variant is priced at INR 205,969 ex-showroom New Delhi.

The Grey Panther Scrambler features a metallic grey finish, ribbed brown seat, and matching tank pads. It is powered by the 334-cc liquid-cooled KATAR engine, delivering 30 PS power, 30 Nm torque, and a rated fuel efficiency of 30 km per litre. The model is priced at INR 205,969 ex-showroom New Delhi.

Boman Rustom Irani, Co-Founder, Classic Legends, said, "Yezdi has always been a brand built as much by its riders as by us. Riders have passed Yezdis down generations, restored them, and built communities around them. The 2026 line-up brings that spirit to life with three purpose-built motorcycles."

Anupam Thareja, Co-Founder, Classic Legends, said, "As Onam marks the start of India's festive season, there could be no better place or time to reaffirm our commitment to Kerala and its riders. Kerala has always been close to my heart as a rider, and it has made Yezdi its own from its past glory to the new launch. We are proud to unveil the 2026 range for India, from Kerala, as we continue bringing the brand closer to riders across the country. I am sure we will be the number one motorcycle brand in our segment in this riding paradise. As a two-wheeler brand, probably we are the first ones to do a national launch in Kerala."

The company has opened bookings across India for the 2026 product range. The network addition in Kerala forms part of a broader expansion plan targeting 500 touchpoints nationwide within the current financial year and 700 touchpoints by FY28. All models remain covered by the company's standard warranty program, which provides four-year or 50,000-kilometre coverage extendable to six years, alongside roadside assistance and maintenance contract options.

TVS Motor Company Launches TVS Apache Junior Programme For Young Riders

TVS Young Racers

Chennai-headquartered two-wheeler and three-wheeler major TVS Motor Company, part of TVS VENU, handed over 10 TVS Apache RR 200 Mini motorcycles to the Madras Motor Sports Club (MMSC) to support a structured rider development programme for aspiring racers aged 10–14 years.

The initiative, named the TVS Apache Junior Programme, provides training and mentorship at the Madras International Karting Arena (MIKA). Participants will train on the purpose-built TVS Apache RR 200 Mini motorcycles, which will be available on rent as part of the scheme. The curriculum focuses on racing fundamentals, including discipline, precision, control, safety and physical conditioning, under the guidance of instructors and TVS Racing champions.

The programme forms the initial tier of a four-stage talent development framework designed to transition young riders into professional circuit racing. Following the TVS Apache Junior Programme for ages 10–14, riders aged 15 and above can enter competitive circuit racing through the TVS OMC Rookie Category. Subsequent levels include the TVS OMC RR 310 Expert Category for advanced development, leading to opportunities in the TVS Racing International Championship.

Safety protocols remain integrated into the training structure. Participants receive coaching in controlled environments, using specialised safety equipment and protective gear alongside the mini motorcycles.

Vimal Sumbly, Head – Premium Business, TVS Motor Company, said, "At TVS Motor Company, racing is more than a sport—it is part of our DNA. For over four decades, we have championed performance, precision and safety while building India's motorsport ecosystem. With competitive racing under FMSCI regulations beginning at the age of 15, the TVS Apache Junior Programme addresses the need for structured early training by providing aspiring riders aged 10–14 years with world-class coaching in a safe, controlled environment. Powered by the TVS Apache RR 200 Mini Motorcycle at the Madras International Karting Arena and guided by TVS Racing experts, the programme creates a clear pathway for India's future racing champions while strengthening the grassroots of Indian motorsport."

The launch coincides with the 20th anniversary of the TVS Apache brand, which now represents a community of over 7 million riders across 90 countries. The development programme extends the manufacturer's 40-year involvement in domestic motorsport by linking grassroots talent identification with its broader racing operations.

Flying Flea Expands Retail Footprint In Bengaluru

Flying Flea

Flying Flea, the electric mobility brand from Royal Enfield, has expanded its network with 10 new touchpoints in Bengaluru, supplementing its initial store in Jayanagar.

The expansion supports the Flying Flea C6 motorcycle, priced at INR 2.79 lakh (ex-showroom) or INR 1.99 lakh with Battery-as-a-Service. The network uses a hub-and-spoke model, featuring a service hub in BTM Layout and spoke centres across locations including Whitefield, Rajaji Nagar and Electronic City.

The FF.C6 is a ground-up electric platform weighing 124 kg. It features a 3.91 kWh lithium-ion battery encased in magnesium alloy, providing a peak power of 15.4 kW. The motorcycle achieves a top speed of 115 kmph and delivers 60 Nm of motor torque, resulting in over 400 Nm of wheel torque.

Jawa Yezdi Motorcycles - Shaurya Vijay Yatra

Jawa Yezdi Motorcycles, one of the leading mid-sized motorcycle manufacturers, has completed the Shaurya Vijay Yatra in partnership with the Indian Army, culminating at the Kargil War Memorial in Dras on Kargil Vijay Diwas. The expedition covered 1,900 kilometres from the National War Memorial in New Delhi.

Participants travelled through Himachal Pradesh and Ladakh on Jawa and Yezdi motorcycles, carrying soil from the National War Memorial to the Kargil War Memorial. The event was flagged off by Defence Minister Rajnath Singh.

Anupam Thareja, Co-Founder, Classic Legends, said, "The Shaurya Vijay Yatra is our way of ensuring that the stories of India's bravehearts continue to inspire future generations. From the National War Memorial to Dras, every kilometre of this journey was dedicated to honouring those who gave everything for the nation. We are proud to undertake this tribute alongside the Indian Army and the wider riding community. By bringing together serving and retired defence personnel, Veer Naris and civilian riders, we hope to ensure that the values of courage, service and national pride continue to resonate across generations."