Royal Enfield’s New Mobile App Enables Customers To Customise And Personalise Motorcycles
- By MT Bureau
- March 11, 2025
Chennai-headquartered mid-sized motorcycle major Royal Enfield has launched its all-new mobile app in collaboration with Onething Design, to strengthen its digital footprint.
The app is designed to enhance the rider experience, which is based on the Make It Yours (MIY) platform. This the company claims is an industry-first customisation tool that allows riders to personalise their Royal Enfield motorcycles – from colour selection to accessories and seating – through their mobile devices. This means customers can personalise their motorcycles even before entering a Royal Enfield dealership.
Furthermore, the app also provides community engagement where riders can discover, plan and participate in Royal Enfield rides alongside fellow enthusiasts. They can also book services, access maintenance history and important vehicle documents.
Jatin Chikara, Head - Digital Marketing and CRM at Royal Enfield, said, “Royal Enfield is not just about motorcycles; it’s an emotion, a way of life. We endeavour to deliver an experience as rich as riding a motorcycle to our riders on digital touch points, making every interaction intuitive and meaningful. Onething Design has been a key partner in this journey, helping us create a seamless and engaging platform that truly reflects the Royal Enfield philosophy”
Divanshu Thakral, Co-Founder, Onething Design, added, “Designing for an iconic brand like Royal Enfield comes with the responsibility of respecting its legacy while elevating its digital presence. Our focus was on crafting an experience that feels as effortless and exhilarating as riding a Royal Enfield itself. We’re thrilled to see the new platform empower riders with a seamless, immersive experience.”
BMW Motorrad India Launches M 1000 R Roadster Motorcycle At INR 3.35 Million
- By MT Bureau
- March 16, 2026
German luxury brand BMW Motorrad India has launched the M 1000 R roadster at prices starting INR 3.35 million. The motorcycle is available as a completely built-up unit (CBU), with pre-orders opening today at authorised dealerships with deliveries scheduled to commence in May 2026.
The M 1000 R is powered by a 999 cc water-cooled inline 4-cylinder engine, producing a peak output of 210 hp (154 kW) at 13,750 rpm and a maximum torque of 113 Nm at 11,100 rpm. The vehicle reaches 100 kmph in 3.2 seconds and has a maximum speed of 280 kmph.
The engine incorporates BMW ShiftCam technology to manage torque in the low and medium speed ranges. Mechanical components include titanium valves, camshafts and intake funnels for charge exchange at high speeds.
It features dual LED headlights and M Winglets that provide 11 kg of downforce at 220 kmph. The M Quick action throttle reduces the rotation angle required for acceleration. The rear frame and swingarm are finished in Platinum Grey metallic. Customers can also get an optional M Competition Package, which includes M Carbon wheels and GPS-Laptrigger, carbon covers for the rear wheel, chain & tank and adjustable footrest system.
The M 1000 R is equipped with a 6.5-inch TFT display and an OBD interface for data logging. Integrated riding modes include Rain, Road, Dynamic, Race and Race Pro 1-3. These modes adjust functions for the engine, traction control, wheelie control and ABS Pro using a 6-axis sensor box. The traction control system is derived from RR models.
It is available in two colour options Light White / M Motorsport and White Aluminium metallic matt.
BMW Motorrad India is providing a three-year warranty with no kilometre limit, with options for extensions to a fourth or fifth year. Roadside assistance is included as a 24-hour service.
Hardeep Singh Brar, President and CEO, BMW Group India, said, “The new BMW M 1000 R is a powerful expression of our M genetics, where a high-performance superbike meets a dynamic roadster. It is meticulously crafted for those who demand uncompromising performance both on the streets and the racetrack. With its unmistakable four-cylinder roar, the new M R is built for riders who relentlessly push their limits. This machine brings the uncompromising standards on M performance to the road, ensuring every ride is an authentic experience of power and precision.”
Zelio E-Mobility Launches 2026 X-Men+ Variant E-Scooter At INR 60,000
- By MT Bureau
- March 16, 2026
Zelio E-Mobility, an electric vehicle start-up, has launched the 2026 variant of the X-Men+ low-speed electric scooter at INR 60,000.
The e-scooter comes with a claimed 120 km range, 25 kmph max speed, 12-inch rear wheel, hydraulic shock absorbers on both wheels and is available in Black, White, Blue & Gray colour options.
It is powered by a 60/72V BLDC motor, which consumes 1.5 units of electricity per charge. The X-Men+ supports both lithium and lead batteries, with charging times of four to five hours for lithium and eight to ten hours for lead.
As is the case with most e-scooters, the X-Men+ also comes with a reverse gear & parking switch, digital display, USB charging, anti-theft alarm and central locking. It comes with a two-year warranty, while the battery is covered by a one-year warranty.
Kunal Arya, Managing Director, Zelio E-Mobility, said, “Urban commuting demands reliability comfort and ease of use and the X-Men+ 2026 variant has been engineered to meet exactly those needs. With modern styling a larger rear wheel improved suspension and a host of rider-friendly features the X-Men+ 2026 variant provides a dependable and practical solution for city riders navigating daily traffic. This launch reinforces our commitment to practical purpose-built electric mobility for India.”
Established in 2021, Zelio E-Mobility has an annual manufacturing capacity of 72,000 units and operates a network of 350 outlets across 20 states and union territories in India.
Ducati India Launches Desmo450 MX Motocross Motorcycle At INR 1.72 Million
- By MT Bureau
- March 16, 2026
Italian superbike manufacturer Ducati India has announced the launch of the Desmo450 MX, its first motocross motorcycle for the Indian market.
The model, developed through the MXGP World Championship, will be available at select dealerships starting at the end of March 2026 at a starting price of INR 1.72 million (ex-showroom).
The Desmo450 MX is powered by a 449.6 cc single-cylinder engine featuring Desmodromic distribution. It is the first production motocross motorcycle to include a traction control system designed to monitor and manage rear wheel slippage.
The motorcycle is constructed with an aluminium frame designed for rigidity and agility. Optional components from the Ducati Performance catalogue include:
- Akrapovic titanium exhaust system
- Brembo Racing brake calipers
- Machined wheel hubs and triple clamps
The company has opened bookings now with the deliveries scheduled to commence in late March 2026. It is available for purchase through the company’s four dealerships – Ducati New Delhi, Ducati VFM Bengaluru, Ducati Chennai and Ducati Pune.
Bipul Chandra, Managing Director, Ducati India, said, “The arrival of the Desmo450 MX is a landmark moment for Ducati in India. We have seen a growing passion for off-road and motocross motorcycling in the country, and we are thrilled to enter this exciting segment with a product that is pure, state-of-the-art Ducati performance. The Desmo450 MX is a testament to our racing heritage and our commitment to providing Indian riders with the most advanced and capable Ducati motorcycles in the world. We are confident that this bike will not only speak to a new generation of motorcyclists but will also expand the Ducatisti community in India into newer territories of motocross adventure.”
Royal Enfield Marks 3rd Anniversary Of Super Meteor 650 With Ride Across India
- By MT Bureau
- March 16, 2026
Chennai-based mid-sized motorcycle manufacturer Royal Enfield organised a ride across India to celebrate the third year anniversary of the Super Meteor 650, which saw participation from around 4,000 riders from more than 100 cities.
The Super Meteor 650 uses a 648cc parallel-twin engine and the chassis is equipped with upside-down front forks to manage stability and handling on highways and in urban environments.
It features 1500 mm of wheelbase, 15.7-litre fuel tank and is available in low and wide seat configuration to meet diverse rider needs.
The Super Meteor 650 features a silhouette with twin exhausts and supports a range of accessories for customisation. The anniversary event served as a focal point for the rider community, emphasising the use of the motorcycle for distance travel and group tours.
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