Chennai-headquartered mid-sized motorcycle major Royal Enfield has launched its all-new mobile app in collaboration with Onething Design, to strengthen its digital footprint.

The app is designed to enhance the rider experience, which is based on the Make It Yours (MIY) platform. This the company claims is an industry-first customisation tool that allows riders to personalise their Royal Enfield motorcycles – from colour selection to accessories and seating – through their mobile devices. This means customers can personalise their motorcycles even before entering a Royal Enfield dealership.

Furthermore, the app also provides community engagement where riders can discover, plan and participate in Royal Enfield rides alongside fellow enthusiasts. They can also book services, access maintenance history and important vehicle documents.

Jatin Chikara, Head - Digital Marketing and CRM at Royal Enfield, said, “Royal Enfield is not just about motorcycles; it’s an emotion, a way of life. We endeavour to deliver an experience as rich as riding a motorcycle to our riders on digital touch points, making every interaction intuitive and meaningful. Onething Design has been a key partner in this journey, helping us create a seamless and engaging platform that truly reflects the Royal Enfield philosophy” 

Divanshu Thakral, Co-Founder, Onething Design, added, “Designing for an iconic brand like Royal Enfield comes with the responsibility of respecting its legacy while elevating its digital presence. Our focus was on crafting an experience that feels as effortless and exhilarating as riding a Royal Enfield itself. We’re thrilled to see the new platform empower riders with a seamless, immersive experience.” 

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Suzuki Motorcycle India (SMIPL) has introduced a new colour option for the Avenis Special Edition, aimed at enhancing the scooter’s visual appeal for younger riders.

The scooter is now available in a dual-tone Pearl Glacier White / Metallic Oort Gray finish. This update follows the company's recent marketing initiatives, including a collaboration with the anime series Naruto Shippuden.

The Avenis retains its 124.3cc all-aluminium engine equipped with Suzuki Eco Performance (SEP) technology. The scooter features a Bluetooth-enabled digital instrument cluster with Suzuki Ride Connect, LED lighting, and a front storage box with an integrated USB socket. Safety and utility features include a Combined Brake System (CBS), a 21.8-litre under-seat storage compartment and an external fuel filler lid.

As part of the launch, Suzuki is offering a benefit voucher to customers, which is redeemable at selected lifestyle, health, and food and beverage brands.

Deepak Mutreja, Vice-President – Sales & Marketing, Suzuki Motorcycle India, said, “The Avenis has been well-received for its sporty styling, performance, and everyday practicality. With the introduction of this new Pearl Glacier White / Metallic Oort Gray colour for the Special Edition, we aim to further enhance its visual appeal and keep the portfolio fresh and relevant for our customers. We are confident that this new addition will resonate strongly with young and styled-conscious riders.”

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Bajaj Auto-owned Austrian motorcycle brand KTM has announced the expansion of its 390 Duke and 390 Adventure series with the introduction of new 350cc engine variants.

The launch, announced on 20 April 2026, leverages the 18 percent GST bracket for engines under 350cc, allowing KTM to offer a lower entry price for its performance motorcycles. The existing 399cc models will remain available alongside the new additions.

The 350cc variants produce 41.5 PS of power and 33.5 Nm of torque, maintaining the technical specifications, ergonomics and technology of the larger displacement models. The KTM 390 Duke (350cc) is priced at INR 277,268, while the KTM 390 Adventure (350cc) starts at INR 280,905 (ex-showroom, Delhi). This strategic move is intended to broaden the brand's customer base by making its premium motorcycles more accessible to the Indian market.

The 399cc lineup – including the Duke R, Adventure S, Adventure X and Adventure R – continues unchanged. KTM aims to increase its market share in the premium segment by passing tax benefits directly to consumers while retaining the performance characteristics associated with the ‘Ready to Race’ branding.

Manik Nangia, President, Probiking, Bajaj Auto, said, "The KTM 390 Duke and KTM 390 Adventure are among the most aspirational motorcycles in India, and this expansion is about making that aspiration a reality for more riders. The new 350cc engine variants allow us to pass on the 18 percent GST benefit directly to our customers, lowering the entry price to the range while preserving everything that makes these motorcycles exceptional. This is about growing the 390 community and bringing genuine KTM performance within reach of a much larger audience."

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Simple Energy, the Bengaluru-based automotive startup, has announced the pricing and commencement of deliveries for the Simple Ultra at INR 234,999 (ex-showroom).

Positioned as the longest-range electric scooter in India, the Simple Ultra has a claimed Indian Drive Cycle (IDC) range of 400 km. The Simple Ultra marks the company’s fourth product launch within the 2026 calendar year.

The EV is powered by a 6.5 kWh battery pack and features a high-performance architecture. Technical specifications include a claimed top speed of 115 kmph and an acceleration of zero to 40 kmph in 2.77 seconds, making it the second fastest scooter in the brand's portfolio. To manage this performance, the vehicle is equipped with a four-level traction control system and a seven-inch digital rider’s console.

The launch follows the introduction of the second-generation Simple One and Simple OneS models earlier this year. Simple Energy is currently expanding its retail presence, which now includes approximately 70 touchpoints across major cities such as Delhi, Hyderabad, Kochi and Chennai. Further expansion into Nagpur, Ranchi and Bhubaneshwar is planned for the coming months.

Suhas Rajkumar, Founder and CEO, Simple Energy, said, “At Simple Energy, we engineer with intent. The Simple Ultra is built for riders who demand extreme range and performance without compromise. With a 400 km IDC range and high-performance architecture, it sets a new benchmark for electric two-wheelers in India. With prices now revealed and deliveries underway, we are delivering truly anxiety-free electric mobility at scale, backed by our expanding pan-India network.”

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Suzuki Motorcycle India (SMIPL), the subsidiary of Suzuki Motor Corporation, Japan, concluded the Mumbai edition of its motorcycling festival, Suzuki Matsuri, in Mulund. The event was attended by approximately 4,000 participants and resulted in four records recognised by the India Book of Records (IBR) and Asia Book of Records (ABR).

The company achieved the record for the Largest Gathering of a Single Scooter Model at One Location, with 390 Suzuki Burgman owners assembling at the venue.

The automaker also recorded the Maximum Single Model Scooter Delivered in a Single Day, with 175 new Suzuki Burgman scooters handed over to customers during the event.

The festival served as the venue for the customer-led launch of the new Suzuki Burgman Street. In addition to domestic models, the manufacturer showcased the Suzuki Burgman 400, a model from its international maxi-scooter range. Engagement zones provided attendees with access to the Access ABS, e-Access and V-Strom SX for curated riding experiences.

The event included professional stunt performances, a Suzuki parade and interactive sessions. Other features of the festival included merchandise booths and high-energy music performances. The Mumbai edition is part of the company's broader strategy to engage with the riding community and build a culture around its product line.

Deepak Mutreja, Vice-President – Sales, Marketing, Suzuki Motorcycle India, said, “Suzuki Matsuri is a celebration of the riding community and their passion for two-wheelers. Setting two prestigious records at this year’s Mumbai edition is a proud moment for all of us and reflects the strong connect we share with our customers. The overwhelming participation and enthusiasm reaffirm our commitment to delivering value-packed products and meaningful experiences. We will continue to engage closely with riders to build an inclusive riding culture in India.”

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