Indian Supercross Racing League (ISRL), a leading motorsport event, has announced that it has on boarded leading Bollywood actor Salman Khan as its official brand ambassador.

The motorsport event is optimistic that, with its new brand ambassador, the Indian Supercross Racing League will reach newer audiences and popularise the sport in the country.

The inaugural season saw over 30,000 people attend the event physically, while 11.5 million viewership was achieved through broadcast. Team BigRock Motorsports, led by India's Dakar pioneer CS Santosh, emerged as champions, setting a high standard for competition.

The second season of ISRL promises to have a much wider experience, with Salman Khan at the forefront, making the sport more accessible and engaging for fans of all ages. The competition will see participation from 48 of the world's leading riders, including international legends Jordie Tixier, Matt Moss and Anthony Raynard, competing across multiple categories.

"I am very excited to be a part of something I am truly passionate about—motorcycles and motorsports. What ISRL is building is truly revolutionary with a long-term vision. The league has immense entertainment value and captures the spirit of igniting passion, showcasing skill, and creating heroes who will inspire the next generation. Together, we're set to make Supercross a household name in India and elevate our riders to the global stage," said Salman Khan.

Veer Patel, Managing Director, ISRL, said, "Welcoming Salman Khan to the ISRL family is a landmark moment for motorsports in India. As motorsports continue to gain worldwide traction, the Indian Supercross Racing League has firmly placed India on the global motorsports map. This collaboration reflects our shared ambition to elevate Indian motorsports to unparalleled heights. With his presence at the races, active participation, and guidance, we are spearheading a motorsport revolution that will inspire generations of Indian riders and position India as a premier global Supercross destination."

Vikram Tanwar, Co-founder, UBT (Talent management company of Salman Khan), said 'We witnessed the immense success of ISRL Season 1, with top Indian and global-ranked riders showcasing incredible talent. We structured this association to help elevate the league to new heights and for it to flourish in India. Salman Khan's immense appeal across diverse demographics will be instrumental in introducing the electrifying world of Supercross to millions of new fans.

Eeshan Lokhande, Co-founder and Director, ISRL, said, “Salman Khan’s association with ISRL is a monumental step in bringing Supercross into the mainstream, bridging the gap between Indian brands and the global legacy of this exhilarating sport. With his massive reach and deep connection with fans across the country will drive brands across India to be a part of this high-adrenaline journey. Heroes of the sport will be made, and Supercross will find its true home in India. We will write the next chapter of Supercross, making every Indian proud on the global stage.”

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Hero MotoCorp, the world’s largest two-wheeler manufacturer, has launched a new marketing campaign featuring actor Ishaan Khatter to promote its Xoom scooter range to young riders.

The campaign, titled ‘Get, Set, Xoom,’ uses a high-energy musical theme based on the song ‘Xoom Xoom Xoom Baba,’ performed by Usha Uthup. The film, created by McCann India, depicts Khatter performing stunts and going on a spontaneous scooter date, intended to blend thrill with youthful energy.

The Hero Xoom series is designed to resonate with ‘young India’ through a focus on contemporary design and performance-driven technology. The portfolio includes three specific models: Xoom 110, Xoom 125 and Xoom 160.

The Xoom range incorporates several features tailored for new-age riders, including fastest acceleration in its class and front disc brakes. Large ‘14-14’ wheels and a sporty aesthetic. LED projector headlamps for improved visibility and presence.

Aashish Midha, Head of Marketing, Hero MotoCorp, said, "Hero Xoom reflects our focus on building products and brands that resonate with young India. With its distinctive design, performance-driven features and strong street presence, it offers a differentiated riding experience."

Ishaan Khatter added, “What I love about this film is that it blends thrill with a touch of romance. We have set it around a fun, spontaneous scooter date, brought alive with a recreated version of a truly iconic song.”

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Royal Enfield has announced the launch of its inaugural Himalayan Base Camp – Ladakh Edition, a three-day community confluence designed to bring together riders, climbers and overlanders.

Based in Leh, Ladakh, at an altitude of 11,480 feet, the event moves away from traditional festival formats to create an immersive, hands-on environment focused on the ‘Adventure mindset.’

The program is structured around active participation rather than observation. It will feature a range of curated expeditions, expert-led sessions and skill-based workshops covering multiple disciplines. Beyond motorcycling, the event includes activities such as overlanding, cycling and mountaineering. Technical challenges include bouldering, kayaking and high-altitude skills workshops.

Mohit Dhar Jayal, Chief Brand Officer, Royal Enfield, said, “The Himalayan Base Camp is a rendezvous point for all adventurers, regardless of whether they are driven by horsepower, willpower or their own two feet. The program combines action, instruction and a variety of expeditions that will take adventurers out of their comfort zone - and bring them back to base with a whole new set of skills and experiences.”

The Ladakh edition is positioned as a shared space for co-creators where aficionados define the spirit of adventure. By returning to its ‘spiritual ground,’ Royal Enfield aims to fuel specific subcultures within the adventure community, offering challenges that range from technical boulder crawling to high-speed valley expeditions. The event is designed to be accessible to all, emphasising a collective defining of what adventure looks like at high altitudes.

This new addition to the Royal Enfield calendar joins their established marquee rides like the Himalayan Odyssey and Moto Himalaya, further solidifying the brand's presence in the global adventure-lifestyle ecosystem.

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Indian Motorcycle and Legendary Productions have announced a new premium touring event, IBEX26: The Iberia Experience, scheduled to take place from 30 September to 4 October 2026.

Following the success of the Indian Riders Fest, this new venture shifts focus toward a more intimate, boutique experience, limited to just 220 participants on Spain’s Costa Blanca.

The event will be headquartered at the Hotel Occidental Pueblo Acantilado in El Campello, Alicante. This 4-star cliffside resort, designed to resemble a traditional whitewashed Iberian village, has been exclusively reserved for the event, ensuring a private environment for Indian Motorcycle owners and their passengers.

The riding programme features three signature routes developed in partnership with IMRG Alicante, the local Indian Motorcycle Riders Group. These routes are designed to showcase the diverse geography of the Alicante province:

• Route A (115 km): Traverses the Sierra de Aitana, featuring high-altitude mountain passes and the medieval clifftop village of Guadalest.
• Route B (140 km): Focuses on the inland valleys, passing through the almond groves of Xixona and reaching the Xorret de Catí viewpoint.
• Route C (155 km): A coastal and cultural loop taking in the Castillo de Santa Barbara in Alicante, the colourful houses of Villajoyosa, and the Valor chocolate museum.

IBEX26 is designed as an ‘all-inclusive’ experience where the regional culture is as central as the riding. Each evening at the hotel will feature a different themed culinary event, including a Valencian paella night with live flamenco performances and a gourmet tapas gala. An on-site ‘Iberian Market Place’ will also allow riders to engage with local artisan producers.

Jean-Marie Guyon, Founder, IBEX26 and Legendary Productions, said, “IBEX26 is everything the Indian Riders Fest taught us — and then a completely new conversation. We wanted to create something where the hotel, the roads, the food and the community are all equal parts of the experience. The Costa Blanca in October is one of the finest motorcycling environments in Europe.”

José Vicente Gomis Reig, President, IMRG Alicante, added, “We know these roads better than anyone. We have ridden every one of them and we know exactly which ones reward an Indian Motorcycle. It is a privilege to put that knowledge at the service of IBEX26.”

Registration for the event includes accommodation, all meals, GPX route files, and daily technical briefings, offering a turnkey touring solution for the Indian Motorcycle community.

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Italian two-wheeler major Vespa India has introduced the Vespa Tech 80th, an exclusive commemorative series launched on 23 April 2026.

This special edition marks the 80th anniversary of the original patent filing on 23 April 1946, bridging the gap between the brand's post-war origins and modern technology. Available in 125cc and 150cc variants, the series is designed as a tribute to the Italian icon's legacy of freedom and style.

The standout feature of the Vespa Tech 80th is its exclusive Verde Pastello green livery. This specific shade was retrieved from historical archives and is inspired by the very first single-colour Vespa models from the 1940s.

The aesthetic follows a minimalist and functional language where the body colour extends to the shield profile, passenger grab handles, mirrors and suspension linkages. This glossy finish is contrasted by darker green satin-finish elements, including a stitched saddle, rubber footrest inserts and handlebar grips.

Further historical nods include Verde Pastello rims with a diamond finish, inspired by the original 1946 Vespa 98. Each unit is marked by a commemorative ‘80th’ plaque on the front shield and a dedicated ‘80 years of Vespa Est. 1946’ badge on the backplate. To celebrate this milestone globally, Vespa will host a massive international gathering in Rome from 25 to 28 June 2026, which is expected to be the largest celebration in the brand's history.

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