Indian Supercross Racing League (ISRL), a leading motorsport event, has announced that it has on boarded leading Bollywood actor Salman Khan as its official brand ambassador.

The motorsport event is optimistic that, with its new brand ambassador, the Indian Supercross Racing League will reach newer audiences and popularise the sport in the country.

The inaugural season saw over 30,000 people attend the event physically, while 11.5 million viewership was achieved through broadcast. Team BigRock Motorsports, led by India's Dakar pioneer CS Santosh, emerged as champions, setting a high standard for competition.

The second season of ISRL promises to have a much wider experience, with Salman Khan at the forefront, making the sport more accessible and engaging for fans of all ages. The competition will see participation from 48 of the world's leading riders, including international legends Jordie Tixier, Matt Moss and Anthony Raynard, competing across multiple categories.

"I am very excited to be a part of something I am truly passionate about—motorcycles and motorsports. What ISRL is building is truly revolutionary with a long-term vision. The league has immense entertainment value and captures the spirit of igniting passion, showcasing skill, and creating heroes who will inspire the next generation. Together, we're set to make Supercross a household name in India and elevate our riders to the global stage," said Salman Khan.

Veer Patel, Managing Director, ISRL, said, "Welcoming Salman Khan to the ISRL family is a landmark moment for motorsports in India. As motorsports continue to gain worldwide traction, the Indian Supercross Racing League has firmly placed India on the global motorsports map. This collaboration reflects our shared ambition to elevate Indian motorsports to unparalleled heights. With his presence at the races, active participation, and guidance, we are spearheading a motorsport revolution that will inspire generations of Indian riders and position India as a premier global Supercross destination."

Vikram Tanwar, Co-founder, UBT (Talent management company of Salman Khan), said 'We witnessed the immense success of ISRL Season 1, with top Indian and global-ranked riders showcasing incredible talent. We structured this association to help elevate the league to new heights and for it to flourish in India. Salman Khan's immense appeal across diverse demographics will be instrumental in introducing the electrifying world of Supercross to millions of new fans.

Eeshan Lokhande, Co-founder and Director, ISRL, said, “Salman Khan’s association with ISRL is a monumental step in bringing Supercross into the mainstream, bridging the gap between Indian brands and the global legacy of this exhilarating sport. With his massive reach and deep connection with fans across the country will drive brands across India to be a part of this high-adrenaline journey. Heroes of the sport will be made, and Supercross will find its true home in India. We will write the next chapter of Supercross, making every Indian proud on the global stage.”

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Honda Motorcycle & Scooter India, one of the leading two-wheeler manufacturers in the country, unveiled a portfolio of 10 motorcycles and scooters in New Delhi, comprising 7 models and 3 refreshed variants.

The lineup spans internal combustion engine, electric and flex-fuel mobility, featuring models such as the ADV 160, CB 500, Rebel 300, Rebel 500, XR 300L, XR 300 Rally and QC3 EV. Production utilises local sourcing and manufacturing capabilities to support market expansion.

Tsutsumu Otani, President & CEO, Honda Motorcycle & Scooter India, said, "India remains one of Honda's most strategic global markets. This 10-product portfolio offers a wide range of mobility solutions. It reinforces Honda's multi-pathway approach, with advanced ICE vehicles, electric mobility solutions, and flex-fuel technologies designed to address diverse customer needs and varying infrastructure readiness. At the same time, we are accelerating our Make-in-India for the World commitment by strengthening local engineering and manufacturing capabilities. This not only allows us to bring Honda's global technologies closer to Indian customers, but also reinforces India's role as an important manufacturing and export hub within Honda's global operations, while maintaining the quality, reliability, and safety that define Honda.”

Mutsuo Usui, Director - Sales & Marketing, added, "Indian customers today are looking for products that complement their lifestyles as much as their mobility needs. Through this expanded portfolio, we are bringing a broader range of Honda’s globally acclaimed models to India and offering customers greater choice across multiple riding categories. Whether for daily commuting, weekend exploration, adventure touring, or leisure riding, this product range enables customers to choose a Honda that best matches their aspirations.”

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Bajaj Auto Ltd. has launched 'My Pulsar Story,' a worldwide digital campaign celebrating the 25th anniversary of its flagship motorcycle. The initiative invites the global rider community to submit personal accounts of their experiences with the machine. For millions, the Pulsar has served as a first motorcycle, a companion on cross-country trips or a catalyst for lasting friendships.

The campaign spans continents, reaching riders from Indian cities like Mumbai and Bengaluru to Latin American hubs including Mexico City, Bogota, Rio de Janeiro and Buenos Aires. Since its 2001 debut, the Pulsar has transformed sports motorcycling by making performance accessible. With over 20 million units sold, the model has driven Bajaj Auto's expansion into more than 100 countries through a 125 cc to 350 cc portfolio.

Submissions run on Instagram from 21 July to 4 September 2026 in any creative format using #MyPulsarStory. Selected entries from riders, creators and heritage owners will feature on global channels. Weekly prizes will be awarded, with one grand prize winner per nation receiving a Pulsar NS400z.

Bajaj Auto emphasises that this celebration belongs to the riding community rather than the brand itself, inviting every owner to contribute their unique chapter to the Pulsar legacy.

Sumeet Narang, President – Marketing, Bajaj Auto Ltd., said, "Every Pulsar has a story, but more importantly, every rider has one. For 25 years, Pulsar has been more than just a motorcycle. It has inspired a generation to embrace performance motorcycling, enabled millions of first rides and brought together a passionate community that spans countries, cultures and generations. It is remarkable to see how riders around the world continue to share the same passion and sense of belonging, with every journey, friendship and milestone helping shape the Pulsar legacy. With 'My Pulsar Story', we are inviting everyone from first-time owners to lifelong enthusiasts to share those experiences, inspire others and tell the world what being Definitely Daring means to them."

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Chennai-headquartered two-wheeler and three-wheeler major TVS Motor Company has reported revenue of INR 138.96 billion for Q1 FY2027, marking a 38 percent increase compared to INR 100.81 billion in the corresponding period of the previous year.

For Q1 FY2027, EBITDA reached INR 17.79 billion, up 41 percent from INR 12.60 billion, Profit After Tax grew by 51 percent to INR 11.74 billion, compared to INR 7.76 billion for the same period last year.

The company reported its overall two- and three-wheeler sales grew by 28 percent to 1.63 million units, up from 1.28 million units.

In the two-wheeler segment motorcycle sales increased by 19 percent to 740,000 units, while scooter sales grew by 36 percent to 680,000 units.

Electric two-wheeler sales grew by 86 percent to 129,940 units, bringing the total customer base past 1-million-unit milestone. Three-wheeler sales grew by 48 percent to 66,697 units.

The overall exports grew by 33 percent to 470,000 units.

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Pune-headquartered two-wheeler and three-wheeler major Bajaj Auto has announced its financial results for Q1 FY2027, with revenue from operations coming at INR 172.44 billion, marking a 37 percent YoY, as compared to INR 125.84 billion last year.

The EBITDA came at INR 35.96 billion, while Profit after Tax reached INR 29.83 billion, both rising over 40 percent YoY, as against INR 20.96 billion last year.

During Q1, total sales reached 1.43 million units, representing a 29 percent increase YoY, which includes 1.22 million two-wheelers, up 29 percent YoY and 215,699 three-wheelers, up 33 percent YoY.

Bajaj Auto stated that its domestic revenues grew 26 percent YoY, with electric vehicles accounting for approximately 30 percent of the domestic business.

On the exports front, volumes surpassed 700,000 units, generating record revenues driven by growth in Latin America and Africa.

Three-wheeler sales saw revenues grow by 25 percent YoY, supported by electric three-wheelers.

Bajaj Auto’s free cash flow additions exceeded INR 23 billion, leaving surplus funds of over INR 210 billion at the close of the quarter.

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