Indian Supercross Racing League (ISRL), a leading motorsport event, has announced that it has on boarded leading Bollywood actor Salman Khan as its official brand ambassador.

The motorsport event is optimistic that, with its new brand ambassador, the Indian Supercross Racing League will reach newer audiences and popularise the sport in the country.

The inaugural season saw over 30,000 people attend the event physically, while 11.5 million viewership was achieved through broadcast. Team BigRock Motorsports, led by India's Dakar pioneer CS Santosh, emerged as champions, setting a high standard for competition.

The second season of ISRL promises to have a much wider experience, with Salman Khan at the forefront, making the sport more accessible and engaging for fans of all ages. The competition will see participation from 48 of the world's leading riders, including international legends Jordie Tixier, Matt Moss and Anthony Raynard, competing across multiple categories.

"I am very excited to be a part of something I am truly passionate about—motorcycles and motorsports. What ISRL is building is truly revolutionary with a long-term vision. The league has immense entertainment value and captures the spirit of igniting passion, showcasing skill, and creating heroes who will inspire the next generation. Together, we're set to make Supercross a household name in India and elevate our riders to the global stage," said Salman Khan.

Veer Patel, Managing Director, ISRL, said, "Welcoming Salman Khan to the ISRL family is a landmark moment for motorsports in India. As motorsports continue to gain worldwide traction, the Indian Supercross Racing League has firmly placed India on the global motorsports map. This collaboration reflects our shared ambition to elevate Indian motorsports to unparalleled heights. With his presence at the races, active participation, and guidance, we are spearheading a motorsport revolution that will inspire generations of Indian riders and position India as a premier global Supercross destination."

Vikram Tanwar, Co-founder, UBT (Talent management company of Salman Khan), said 'We witnessed the immense success of ISRL Season 1, with top Indian and global-ranked riders showcasing incredible talent. We structured this association to help elevate the league to new heights and for it to flourish in India. Salman Khan's immense appeal across diverse demographics will be instrumental in introducing the electrifying world of Supercross to millions of new fans.

Eeshan Lokhande, Co-founder and Director, ISRL, said, “Salman Khan’s association with ISRL is a monumental step in bringing Supercross into the mainstream, bridging the gap between Indian brands and the global legacy of this exhilarating sport. With his massive reach and deep connection with fans across the country will drive brands across India to be a part of this high-adrenaline journey. Heroes of the sport will be made, and Supercross will find its true home in India. We will write the next chapter of Supercross, making every Indian proud on the global stage.”

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Pune-based two-wheeler and three-wheeler major Bajaj Auto has announced that Triumph Motorcycles has crossed 100,000 units sales milestone in India.

The achievement was supported with Triumph Motorcycles' partnership in Q2 2023 with Bajaj Auto, which brought together its global engineering strength with latter’s R&D, manufacturing and distribution reach. At present, Triumph Motorcycles sells its products across 200 towns, through 230 stores in the country.

This was further supported by establishing a strong riding community through World of Triumph and the Distinguished Gentleman’s Ride. Furthermore, the made-in-India Triumph 400’s are now shipped to over 18 countries such as Japan, Australia, Taiwan, Mexico and South Korea.

Manik Nangia, President, Probiking, Bajaj Auto, said, “Reaching 100,000 Triumph motorcycles on Indian roads within just 2.5 years is a proud milestone for us. Triumph customers are discerning riders who have strongly endorsed our engineering with our modern classic motorcycles. The brand has always been built for those who know the difference, and we remain committed to strengthening our premium ecosystem and deepening our engagement with riders across the country.”

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Classic Legends, the Mahindra & Mahindra-backed manufacturer of Jawa, Yezdi and BSA motorcycles, has appointed Jayapradeep Vasudevan (JP) to its leadership team. He joins the organisation with around three decades of experience in the automotive industry, focusing on strategic leadership and commercial operations.

Jayapradeep previously served as the President of Kinetic Green’s two-wheeler business, where he managed the sales expansion of the Kinetic E-Luna e-scooter. His career includes nearly three decades in the automobile sector, with a tenure at Royal Enfield during its brand transformation.

For the past three years, he has operated within the electric vehicle (EV) sector, holding roles at Raptee.HV and Kinetic Green. This experience provided insights into consumer expectations and startup operations, which he now brings to the premium motorcycle segment.

In his new role at Classic Legends, Jayapradeep will work with the company’s dealer network and internal teams to scale the presence of its heritage brands. The company operates as a startup entity while managing a portfolio of established motorcycle marques.

“After nearly three decades in the automobile industry, I continue to feel grateful for the journeys that shape both my perspective and purpose. A significant part of my professional journey was with Royal Enfield, where I had the privilege of being part of a remarkable transformation journey with immense learning outcomes. With all the learning and experience of the transformational journey, three years back I stepped into the EV space with Raptee.HV and subsequently Kinetic Green. The experience with these EV startups offered valuable insights into the expectations of the new-generation consumers and helped me adapt to the pace and mindset of the startup ecosystem,” said Jayapradeep.

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Hero MotoCorp, the world’s largest two-wheeler manufacturer, along with Harley-Davidson, a premium motorcycle brand, have inaugurated new full-line Harley-Davidson dealerships in Kochi, Kerala and Bengaluru, Karnataka. With this, Harley-Davidson now has 22 full-line dealerships in India.

The new facilities will stock the entire range of Harley-Davidson models in India, right now from Completely Built Unit models as well as the Hero MotoCorp-manufactured Harley-Davidson X440, X440 T and the variants. 

These 3S dealerships will provide customers access to the entire Harley-Davidson range under one roof along with providing service & spares facilities, Harley-Davidson Genuine Merchandise and Accessories and manage the Harley Owners Group (H.O.G) community program via local chapters.

Ravi Avalur, Head - Harley-Davidson Business Unit, Hero MotoCorp, said,  “The collaboration between Harley-Davidson and Hero MotoCorp has enabled us to strengthen our presence in India with the introduction of new full-line dealerships that offer the complete Harley-Davidson segment. The announcement of these dealerships, along with the Inaugural Ride, reflects our continued shared commitment to building a strong and engaged rider community. This is especially meaningful in Kochi and Bengaluru, as both cities have a long history of riding culture. It also reflects our vision to build a strong, future-ready premium motorcycling ecosystem backed by world-class product, retail experience and aftersales infrastructure.”

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Suzuki Motorcycle India (SMIPL), the subsidiary of Suzuki Motor Corporation, Japan, held the Suzuki Access Mileage Contest in Rupnagar (Ropar), Punjab. The initiative involved 40 Suzuki Access owners and prospective buyers to evaluate the scooter’s fuel efficiency in city conditions.

The contest is part of a series of customer engagement events designed to demonstrate the mileage, pickup, and build quality of the Suzuki Access. The event was organised in association with Soni Suzuki and focused on real-world performance metrics for daily commuting.

The event targeted owners who purchased their scooters within the last year. To ensure transparency, the contest followed a specific testing protocol, where participants rode on designated city roads covering a distance of 20 kilometres. Scooters started with a full tank. Upon completion of the route, tanks were refilled to determine the exact fuel consumed. The mileage for each participant was calculated based on the fuel used over the 20-kilometre distance.

In addition to the mileage runs, the event included test rides for prospective customers and feedback sessions with existing owners regarding vehicle reliability and comfort.

Deepak Mutreja, Vice-President, Sales & Marketing, Suzuki Motorcycle India, said, “The Suzuki Access Mileage Contest places a strong focus on fuel efficiency, bringing our brand promise of ‘Pickup Bhi, Mileage Bhi, Shandar Quality Ke Sath’ to life. By riding on city roads, participants experience the scooter’s real-world mileage. Along with mileage, customers also get to experience the quality and reliability that have made the Access a trusted choice of over 6 million customers. We appreciate the participation from customers in Rupnagar. We will continue to extend such on-ground initiatives to more cities across India, allowing customers to connect closely with our two-wheelers and witness their performance firsthand.”

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  - Nani Kanna March 06, 2026 10:07 AM

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