Indian Supercross Racing League (ISRL), a leading motorsport event, has announced that it has on boarded leading Bollywood actor Salman Khan as its official brand ambassador.

The motorsport event is optimistic that, with its new brand ambassador, the Indian Supercross Racing League will reach newer audiences and popularise the sport in the country.

The inaugural season saw over 30,000 people attend the event physically, while 11.5 million viewership was achieved through broadcast. Team BigRock Motorsports, led by India's Dakar pioneer CS Santosh, emerged as champions, setting a high standard for competition.

The second season of ISRL promises to have a much wider experience, with Salman Khan at the forefront, making the sport more accessible and engaging for fans of all ages. The competition will see participation from 48 of the world's leading riders, including international legends Jordie Tixier, Matt Moss and Anthony Raynard, competing across multiple categories.

"I am very excited to be a part of something I am truly passionate about—motorcycles and motorsports. What ISRL is building is truly revolutionary with a long-term vision. The league has immense entertainment value and captures the spirit of igniting passion, showcasing skill, and creating heroes who will inspire the next generation. Together, we're set to make Supercross a household name in India and elevate our riders to the global stage," said Salman Khan.

Veer Patel, Managing Director, ISRL, said, "Welcoming Salman Khan to the ISRL family is a landmark moment for motorsports in India. As motorsports continue to gain worldwide traction, the Indian Supercross Racing League has firmly placed India on the global motorsports map. This collaboration reflects our shared ambition to elevate Indian motorsports to unparalleled heights. With his presence at the races, active participation, and guidance, we are spearheading a motorsport revolution that will inspire generations of Indian riders and position India as a premier global Supercross destination."

Vikram Tanwar, Co-founder, UBT (Talent management company of Salman Khan), said 'We witnessed the immense success of ISRL Season 1, with top Indian and global-ranked riders showcasing incredible talent. We structured this association to help elevate the league to new heights and for it to flourish in India. Salman Khan's immense appeal across diverse demographics will be instrumental in introducing the electrifying world of Supercross to millions of new fans.

Eeshan Lokhande, Co-founder and Director, ISRL, said, “Salman Khan’s association with ISRL is a monumental step in bringing Supercross into the mainstream, bridging the gap between Indian brands and the global legacy of this exhilarating sport. With his massive reach and deep connection with fans across the country will drive brands across India to be a part of this high-adrenaline journey. Heroes of the sport will be made, and Supercross will find its true home in India. We will write the next chapter of Supercross, making every Indian proud on the global stage.”

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Suzuki Motorcycle India (SMIPL), the two-wheeler subsidiary of Suzuki Motor Corporation, Japan, is celebrating its 20th anniversary in India.

The Japanese automaker started production in India in 2006 and has evolved from its initial motorcycle launches to becoming a major player in the Indian mobility landscape, recently surpassing the milestone of 10 million units produced in India in 2026.

Suzuki’s journey in India began with the Heat 125 and Zeus 125 motorcycles, but it was the 2007 launch of the Access 125, which provided momentum for the brand in India’s 125cc scooter segment.

Since then, the company has expanded its lineup with the likes of the Burgman Street & the Avenis scooter, and performance motorcycles like the Gixxer series and V-Strom SX.

Suzuki Motorcycle India has also maintained a premium footprint with models such as the Hayabusa, GSX-8R and V-Strom 800 DE.

Furthermore, the Gurugram manufacturing facility now exports ‘Made-in-India’ Suzuki two-wheelers to 77 countries worldwide.

To meet increasing demand and prepare for the next decade of growth, Suzuki Motorcycle India has initiated groundwork for its second manufacturing plant in Kharkhoda. The company is also adopting a multi-pathway approach to carbon neutrality, focusing on diverse power solutions tailored for the Indian market.

It was just recently that the company entered the EV space with the Suzuki e-Access and is also developing Gixxer SF 250 FFV, featuring E85-compliant flex-fuel technology.

Kenichi Umeda, Managing Director, Suzuki Motorcycle India, said, “Marking 20 years of start of production in India is a significant milestone for all of us at Suzuki Motorcycle India. This progress has enabled us to build an ecosystem founded on trust and collaboration, with presence across all states through 1,240 touchpoints. Looking ahead, our future growth strategy will be guided by a multi-pathway approach to carbon neutrality, integrating diverse fuel and power solutions best suited to India.”

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Suzuki Motorcycle India (SMIPL) has introduced a new colour option for the Avenis Special Edition, aimed at enhancing the scooter’s visual appeal for younger riders.

The scooter is now available in a dual-tone Pearl Glacier White / Metallic Oort Gray finish. This update follows the company's recent marketing initiatives, including a collaboration with the anime series Naruto Shippuden.

The Avenis retains its 124.3cc all-aluminium engine equipped with Suzuki Eco Performance (SEP) technology. The scooter features a Bluetooth-enabled digital instrument cluster with Suzuki Ride Connect, LED lighting, and a front storage box with an integrated USB socket. Safety and utility features include a Combined Brake System (CBS), a 21.8-litre under-seat storage compartment and an external fuel filler lid.

As part of the launch, Suzuki is offering a benefit voucher to customers, which is redeemable at selected lifestyle, health, and food and beverage brands.

Deepak Mutreja, Vice-President – Sales & Marketing, Suzuki Motorcycle India, said, “The Avenis has been well-received for its sporty styling, performance, and everyday practicality. With the introduction of this new Pearl Glacier White / Metallic Oort Gray colour for the Special Edition, we aim to further enhance its visual appeal and keep the portfolio fresh and relevant for our customers. We are confident that this new addition will resonate strongly with young and styled-conscious riders.”

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Bajaj Auto-owned Austrian motorcycle brand KTM has announced the expansion of its 390 Duke and 390 Adventure series with the introduction of new 350cc engine variants.

The launch, announced on 20 April 2026, leverages the 18 percent GST bracket for engines under 350cc, allowing KTM to offer a lower entry price for its performance motorcycles. The existing 399cc models will remain available alongside the new additions.

The 350cc variants produce 41.5 PS of power and 33.5 Nm of torque, maintaining the technical specifications, ergonomics and technology of the larger displacement models. The KTM 390 Duke (350cc) is priced at INR 277,268, while the KTM 390 Adventure (350cc) starts at INR 280,905 (ex-showroom, Delhi). This strategic move is intended to broaden the brand's customer base by making its premium motorcycles more accessible to the Indian market.

The 399cc lineup – including the Duke R, Adventure S, Adventure X and Adventure R – continues unchanged. KTM aims to increase its market share in the premium segment by passing tax benefits directly to consumers while retaining the performance characteristics associated with the ‘Ready to Race’ branding.

Manik Nangia, President, Probiking, Bajaj Auto, said, "The KTM 390 Duke and KTM 390 Adventure are among the most aspirational motorcycles in India, and this expansion is about making that aspiration a reality for more riders. The new 350cc engine variants allow us to pass on the 18 percent GST benefit directly to our customers, lowering the entry price to the range while preserving everything that makes these motorcycles exceptional. This is about growing the 390 community and bringing genuine KTM performance within reach of a much larger audience."

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Simple Energy, the Bengaluru-based automotive startup, has announced the pricing and commencement of deliveries for the Simple Ultra at INR 234,999 (ex-showroom).

Positioned as the longest-range electric scooter in India, the Simple Ultra has a claimed Indian Drive Cycle (IDC) range of 400 km. The Simple Ultra marks the company’s fourth product launch within the 2026 calendar year.

The EV is powered by a 6.5 kWh battery pack and features a high-performance architecture. Technical specifications include a claimed top speed of 115 kmph and an acceleration of zero to 40 kmph in 2.77 seconds, making it the second fastest scooter in the brand's portfolio. To manage this performance, the vehicle is equipped with a four-level traction control system and a seven-inch digital rider’s console.

The launch follows the introduction of the second-generation Simple One and Simple OneS models earlier this year. Simple Energy is currently expanding its retail presence, which now includes approximately 70 touchpoints across major cities such as Delhi, Hyderabad, Kochi and Chennai. Further expansion into Nagpur, Ranchi and Bhubaneshwar is planned for the coming months.

Suhas Rajkumar, Founder and CEO, Simple Energy, said, “At Simple Energy, we engineer with intent. The Simple Ultra is built for riders who demand extreme range and performance without compromise. With a 400 km IDC range and high-performance architecture, it sets a new benchmark for electric two-wheelers in India. With prices now revealed and deliveries underway, we are delivering truly anxiety-free electric mobility at scale, backed by our expanding pan-India network.”

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