Indian Supercross Racing League (ISRL), a leading motorsport event, has announced that it has on boarded leading Bollywood actor Salman Khan as its official brand ambassador.

The motorsport event is optimistic that, with its new brand ambassador, the Indian Supercross Racing League will reach newer audiences and popularise the sport in the country.

The inaugural season saw over 30,000 people attend the event physically, while 11.5 million viewership was achieved through broadcast. Team BigRock Motorsports, led by India's Dakar pioneer CS Santosh, emerged as champions, setting a high standard for competition.

The second season of ISRL promises to have a much wider experience, with Salman Khan at the forefront, making the sport more accessible and engaging for fans of all ages. The competition will see participation from 48 of the world's leading riders, including international legends Jordie Tixier, Matt Moss and Anthony Raynard, competing across multiple categories.

"I am very excited to be a part of something I am truly passionate about—motorcycles and motorsports. What ISRL is building is truly revolutionary with a long-term vision. The league has immense entertainment value and captures the spirit of igniting passion, showcasing skill, and creating heroes who will inspire the next generation. Together, we're set to make Supercross a household name in India and elevate our riders to the global stage," said Salman Khan.

Veer Patel, Managing Director, ISRL, said, "Welcoming Salman Khan to the ISRL family is a landmark moment for motorsports in India. As motorsports continue to gain worldwide traction, the Indian Supercross Racing League has firmly placed India on the global motorsports map. This collaboration reflects our shared ambition to elevate Indian motorsports to unparalleled heights. With his presence at the races, active participation, and guidance, we are spearheading a motorsport revolution that will inspire generations of Indian riders and position India as a premier global Supercross destination."

Vikram Tanwar, Co-founder, UBT (Talent management company of Salman Khan), said 'We witnessed the immense success of ISRL Season 1, with top Indian and global-ranked riders showcasing incredible talent. We structured this association to help elevate the league to new heights and for it to flourish in India. Salman Khan's immense appeal across diverse demographics will be instrumental in introducing the electrifying world of Supercross to millions of new fans.

Eeshan Lokhande, Co-founder and Director, ISRL, said, “Salman Khan’s association with ISRL is a monumental step in bringing Supercross into the mainstream, bridging the gap between Indian brands and the global legacy of this exhilarating sport. With his massive reach and deep connection with fans across the country will drive brands across India to be a part of this high-adrenaline journey. Heroes of the sport will be made, and Supercross will find its true home in India. We will write the next chapter of Supercross, making every Indian proud on the global stage.”

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Honda Motorcycle & Scooter India (HMSI), a leading two-wheeler manufacturer in the country, has announced its wholesales for FY2026.

The company sold 549,145 units in March 2026, up 29 percent YoY, which includes 512,303 units in domestic market and 36,842 units exported.

For FY2026, wholesales came at 6.36 million units, up 9 percent YoY, which includes 5.74 million units in domestic market and 620,229 units exported.

Honda Motorcycle & Scoter India stated that the year witnessed a balanced performance across domestic and export markets, supported by a strong product portfolio and a consistent focus on quality, reliability and customer satisfaction.

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Bengaluru-based electric vehicle manufacturer Simple Energy has reported its highest-ever monthly sales in March 2026.

The company reported registering 1,744 units across India (excluding Telangana) as per VAHAN data, which marks a 128.25 percent MoM growth.

The OEM has now secured a position among the top 10 electric two-wheeler manufacturers in India. Simple Energy said it moved to 9th place in the national rankings, surpassing e-Sprinto.

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Bengaluru-based electric two-wheeler company Ola Electric has announced a recovery in business performance, with daily orders exceeding 1,000 units during the final week of March 2026.

The company reported retail sales of 10,117 units in March 2026 (as per VAHAN data), representing a 150 percent increase from the 3,973 units recorded in February.

The demand recovery, the company said, follows a restructuring of its service operations. Ola Electric reported that 80 percent of vehicles are now serviced on the same day. This change is attributed to improved parts availability, faster diagnostics and tighter operational control. These measures were implemented to address previous service challenges and reduce turnaround times.

Furthermore, it has introduced complimentary cab rides in the event of service delays. Assured resale value for all vehicles in the portfolio.  An 8-year warranty covering the entire product range.

Interestingly, Ola Electric became the first Indian electric vehicle brand to surpass 1 million cumulative registrations on the VAHAN platform.

“We are seeing a clear inflection in demand, with daily orders scaling steadily through March and accelerating meaningfully in the final weeks. This momentum is being driven by the structural improvements in our service operations, which are now delivering faster turnaround times and a significantly better ownership experience. As customer confidence strengthens, we are seeing stronger conversion across our portfolio, giving us confidence that this recovery will further sustain and scale,” said Ola Electric in a statement.

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Honda Motorcycle & Scooter India (HMSI) has announced a realignment of its motorsports programme, marking a formal entry into off-road racing. The move is intended to align the company’s domestic activities with Honda’s global focus on rally, motocross, and endurance formats.

After 18 years of involvement in Indian circuit racing, including the Honda One Make Race and the Indian National Motorcycle Racing Championship (INMRC), HMSI is transitioning its resources toward dirt-based disciplines. This shift follows the growing popularity of rally and supercross in India.

Key elements of the transition include:

• Rider Development: Transitioning from Moto3-spec training on platforms like the NSF250R toward off-road rider development programmes.
• Market Alignment: Responding to a diverse audience base attracted to the accessibility of rally and dirt-track formats.
• Global Integration: Aligning Indian operations with international programmes such as the Asia Road Racing Championship (ARRC) and Honda’s global rally expertise.

In conjunction with its racing entry, Honda Motorcycle & Scooter India is evaluating an expansion of its product portfolio. The company intends to focus on adventure and off-road-capable motorcycles to meet the increasing demand for all-terrain riding among Indian consumers.

The entry into off-road racing is expected to provide a testing ground for future motorcycle models tailored for Indian riding conditions while broadening participation in national motorsport.

“In India, off‑road racing has been witnessing growing popularity due to its high entertainment value and accessibility, attracting a wider and more diverse audience. With motorsport interest increasingly shifting toward rally, supercross, and dirt‑based formats, HMSI is evolving its motorsport direction accordingly by expanding its presence in off‑road racing categories while gradually transitioning from circuit racing activities,” the company said in a statement.

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