Indian Supercross Racing League (ISRL), a leading motorsport event, has announced that it has on boarded leading Bollywood actor Salman Khan as its official brand ambassador.

The motorsport event is optimistic that, with its new brand ambassador, the Indian Supercross Racing League will reach newer audiences and popularise the sport in the country.

The inaugural season saw over 30,000 people attend the event physically, while 11.5 million viewership was achieved through broadcast. Team BigRock Motorsports, led by India's Dakar pioneer CS Santosh, emerged as champions, setting a high standard for competition.

The second season of ISRL promises to have a much wider experience, with Salman Khan at the forefront, making the sport more accessible and engaging for fans of all ages. The competition will see participation from 48 of the world's leading riders, including international legends Jordie Tixier, Matt Moss and Anthony Raynard, competing across multiple categories.

"I am very excited to be a part of something I am truly passionate about—motorcycles and motorsports. What ISRL is building is truly revolutionary with a long-term vision. The league has immense entertainment value and captures the spirit of igniting passion, showcasing skill, and creating heroes who will inspire the next generation. Together, we're set to make Supercross a household name in India and elevate our riders to the global stage," said Salman Khan.

Veer Patel, Managing Director, ISRL, said, "Welcoming Salman Khan to the ISRL family is a landmark moment for motorsports in India. As motorsports continue to gain worldwide traction, the Indian Supercross Racing League has firmly placed India on the global motorsports map. This collaboration reflects our shared ambition to elevate Indian motorsports to unparalleled heights. With his presence at the races, active participation, and guidance, we are spearheading a motorsport revolution that will inspire generations of Indian riders and position India as a premier global Supercross destination."

Vikram Tanwar, Co-founder, UBT (Talent management company of Salman Khan), said 'We witnessed the immense success of ISRL Season 1, with top Indian and global-ranked riders showcasing incredible talent. We structured this association to help elevate the league to new heights and for it to flourish in India. Salman Khan's immense appeal across diverse demographics will be instrumental in introducing the electrifying world of Supercross to millions of new fans.

Eeshan Lokhande, Co-founder and Director, ISRL, said, “Salman Khan’s association with ISRL is a monumental step in bringing Supercross into the mainstream, bridging the gap between Indian brands and the global legacy of this exhilarating sport. With his massive reach and deep connection with fans across the country will drive brands across India to be a part of this high-adrenaline journey. Heroes of the sport will be made, and Supercross will find its true home in India. We will write the next chapter of Supercross, making every Indian proud on the global stage.”

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Hero MotoCorp, the world’s largest two-wheeler manufacturer, has added a new variant to its popular Passion 100cc motorcycle line-up – the Passion+ Disc at INR 84,128 (ex-showroom, Delhi).

The Passion+ Disc is available in four dual-tone colour options: Heavy Grey, Nexus Blue, Dark Industrial Grey and Pearl Red. It features a 100cc BS-VI and OBD-2 compliant engine that delivers 5.9 kW of power and 8.05 Nm of torque. The motorcycle features Hero’s i3S (Idle Stop-Start System) technology and is rated for a fuel efficiency of 71 kmpl. A key update for this variant is the inclusion of a front disc brake.

The motorcycle comes with a digital instrument cluster, Bluetooth integration with SMS and call alerts, LED projector headlamp and side stand indicator with an engine cut-off function.

The motorcycle features a revised design with a digital dashboard and a seating posture intended for city use. Practical additions for riders include a utility case for storage and an integrated USB charging port.

Ashutosh Varma, Chief Business Officer – India Business Unit, Hero MotoCorp, stated: “The launch of the all-new Passion+ Disc further strengthens Passion’s legacy as one of India’s most trusted and iconic motorcycle brands. With its refreshed styling, advanced digital features, enhanced safety through front disc brake and trusted fuel efficiency, the Passion+ Disc offers a compelling package for today’s discerning consumers.”

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Honda Motorcycle & Scooter India (HMSI), one of the leading two-wheeler manufacturers, has expanded its premium retail footprint with the opening of a new BigWing dealership in Sector-10, Noida. The facility is intended to improve local access to the brand’s premium motorcycle range.

The BigWing outlet is designed as an environment for customers exploring Honda’s mid-size and premium motorcycle models up to 750 cc. The dealership offers a range of services intended to support the entire ownership lifecycle, including product consultation from experts, access to the premium portfolio & genuine motorcycle accessories and comprehensive aftersales maintenance and service facilities.

This opening is part of Honda Motorcycle & Scooter India’s broader strategy to grow its BigWing network across India.

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Norton Motorcycles has officially begun production of its new Atlas model range at TVS Motor Company’s manufacturing facility in Hosur, India. The first units were marked by a roll-out ceremony on 24 June 2026, attended by Dr Sutapa Choudhury, British Deputy High Commissioner.

This production milestone precedes the global launch of the Atlas and Atlas GT scheduled for next month, with customer deliveries expected to commence later in Q3 of 2026.

The new Atlas range is designed and engineered at Norton’s headquarters in Solihull, UK. Both models are powered by the same 585cc liquid-cooled parallel twin with a 270-degree firing order. The chassis is built uses lightweight steel trellis frame, while electronics in the motorcycle include Bosch six-axis IMU, lean-sensitive rider aids, five configurable rider modes, cornering cruise control, 8-inch TFT display and smartphone connectivity. The motorcycles get fully adjustable KYB suspension.

The Atlas is configured for all-terrain use with a 19-inch front wheel, while the Atlas GT features 17-inch wheels at both ends, prioritising on-road performance.

The decision to manufacture the Atlas range in Hosur leverages the industrial infrastructure and supply-chain capabilities of TVS Motor Company, which owns Norton. While Solihull continues to focus on the production of the Manx R superbike, the Hosur plant provides the necessary scale for the brand's entry into the competitive middleweight adventure and sport-touring segments.

K N Radhakrishnan, Director and CEO, TVS Motor Company, said, “The first Atlas roll-out at Hosur is a proud moment - one that brings together the best of both Norton and TVS Motor Company: British design and engineering capability with Indian manufacturing excellence, and a shared commitment to quality for customers worldwide.”

Richard Arnold, Executive Director, Norton Motorcycles, added, “The Atlas name is emblematic of an era when motorcycling was synonymous with adventure. We are proudly carrying that legacy forward with a line-up of modern, quintessentially British adventure motorcycles.”

The Atlas range is scheduled for introduction in the Indian market later in the year. Sales and service will be managed through TVS Paddock, a new premium retail channel set to launch in Q2 FY27, designed to provide a bespoke customer experience tailored to the brand's positioning.

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Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, has celebrated the 10th anniversary of its Hero MotoSports Team Rally at the Centre for Innovation and Technology (CIT) in Jaipur.

Marking a decade of participation in global rally racing, the company announced several strategic initiatives to shape the future of the team.

Hero MotoCorp has renewed its partnership with the Amaury Sport Organization (ASO), the organisers of the Dakar Rally and the FIM World Rally-Raid Championship, for another five years.

The company launched a development initiative designed to identify and train young Indian off-road racing talent. The programme will provide a structured two-to-three-year development path, covering riding technique, navigation and physical conditioning.

Furthermore, the company has signed 18-year-old Shlok Ghorpade, a national supercross racer from Maharashtra to its team. He has begun training with FIM World Rally-Raid Champion Ross Branch and is preparing for an intensive race simulation programme in Morocco.

Founded in 2016, Hero MotoSports Team Rally was established to test technology in demanding conditions and elevate India's standing in international motorsport. Over the past decade, the team has competed in the Dakar Rally and the FIM World Rally-Raid Championship, securing multiple podium finishes.

Dr Pawan Munjal, Executive Chairman, Hero MotoCorp, said, “Over the past decade, Hero MotoSports Team Rally has evolved from a bold ambition into a globally respected rally racing team, proudly representing India on the world stage. This milestone celebrates our past achievements while firmly defining our vision for the future.”

“The renewal of our partnership with ASO strengthens our long-term commitment to global rally racing. Furthermore, the India’s Next Dakar Hero program reflects our deep belief that India possesses immense untapped motosports talent waiting to be discovered and nurtured. By welcoming Shlok Ghorpade to the team, we aim to build a sustainable pathway for homegrown Indian riders to compete and excel at the highest levels of the sport,” he added,

The event featured a showcase of the team's Dakar machines and a performance by its riders, including Ross Branch, Nacho Cornejo and Michael Docherty.

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