Indian Supercross Racing League (ISRL), a leading motorsport event, has announced that it has on boarded leading Bollywood actor Salman Khan as its official brand ambassador.

The motorsport event is optimistic that, with its new brand ambassador, the Indian Supercross Racing League will reach newer audiences and popularise the sport in the country.

The inaugural season saw over 30,000 people attend the event physically, while 11.5 million viewership was achieved through broadcast. Team BigRock Motorsports, led by India's Dakar pioneer CS Santosh, emerged as champions, setting a high standard for competition.

The second season of ISRL promises to have a much wider experience, with Salman Khan at the forefront, making the sport more accessible and engaging for fans of all ages. The competition will see participation from 48 of the world's leading riders, including international legends Jordie Tixier, Matt Moss and Anthony Raynard, competing across multiple categories.

"I am very excited to be a part of something I am truly passionate about—motorcycles and motorsports. What ISRL is building is truly revolutionary with a long-term vision. The league has immense entertainment value and captures the spirit of igniting passion, showcasing skill, and creating heroes who will inspire the next generation. Together, we're set to make Supercross a household name in India and elevate our riders to the global stage," said Salman Khan.

Veer Patel, Managing Director, ISRL, said, "Welcoming Salman Khan to the ISRL family is a landmark moment for motorsports in India. As motorsports continue to gain worldwide traction, the Indian Supercross Racing League has firmly placed India on the global motorsports map. This collaboration reflects our shared ambition to elevate Indian motorsports to unparalleled heights. With his presence at the races, active participation, and guidance, we are spearheading a motorsport revolution that will inspire generations of Indian riders and position India as a premier global Supercross destination."

Vikram Tanwar, Co-founder, UBT (Talent management company of Salman Khan), said 'We witnessed the immense success of ISRL Season 1, with top Indian and global-ranked riders showcasing incredible talent. We structured this association to help elevate the league to new heights and for it to flourish in India. Salman Khan's immense appeal across diverse demographics will be instrumental in introducing the electrifying world of Supercross to millions of new fans.

Eeshan Lokhande, Co-founder and Director, ISRL, said, “Salman Khan’s association with ISRL is a monumental step in bringing Supercross into the mainstream, bridging the gap between Indian brands and the global legacy of this exhilarating sport. With his massive reach and deep connection with fans across the country will drive brands across India to be a part of this high-adrenaline journey. Heroes of the sport will be made, and Supercross will find its true home in India. We will write the next chapter of Supercross, making every Indian proud on the global stage.”

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Suzuki Motorcycle India (SMIPL), a subsidiary of Suzuki Motor Corporation, Japan, has reported its wholesales of 122,366 units for December 2025, which marks a 26 percent increase compared to the 96,804 units sold during the same month in 2024.

Interestingly, the company said its domestic sales for the period grew by 24 percent to reach 97,823 units, while exports grew by 37 percent to 24,543 units.

The company's spare parts division recorded its highest monthly revenue to date, reaching INR 961 million, up 16 percent YoY. During December, SMIPL held customer engagement events including a mileage contest for the Suzuki Access in West Bengal and Haryana, and a maintenance program for the GIXXER series in Cochin, Chennai and Bengaluru. These initiatives involved test rides and sessions led by influencers to connect with the local rider community.

Deepak Mutreja, Vice President – Sales & Marketing, Suzuki Motorcycle India, said, “We are grateful to our customers for choosing Suzuki and making December a strong finish to the year. The 26 percent growth underscores their trust in Suzuki’s products and services. As we move into the new year, we will continue to enhance experience-led sales & after-sales services, expanding our network to reach closer to customers while focusing on engagement programs that strengthen our relationship with them. Reaffirming Suzuki’s brand promise of ‘By Your Side,’ we remain dedicated to customer satisfaction, partner success and employee engagement.”

At present, Suzuki Motorcycle India operates a manufacturing plant in Gurugram, Haryana, which has an annual production capacity of 1.3 million units. The facility produces 125cc scooters, motorcycles of 150cc and above and larger capacity bikes.

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Italian superbike manufacturer Ducati India has launched the Panigale V4 R at INR 8.49 million (ex-showroom). The motorcycle serves as the technical base for the World Superbike Championship models and is produced in a numbered series with the serial number displayed on the steering plate.

The Panigale V4 R is powered by a 998 cc Desmosedici Stradale R engine capable of 16,500 rpm. It produces 218 hp in standard configuration, increasing to 235 hp with a racing exhaust and 239 hp when used with specific performance oil. The engine incorporates lighter pistons and a crankshaft with increased inertia, technologies developed from MotoGP. The gearbox features a racing layout where neutral is positioned below first gear to prevent accidental engagement during braking.

The chassis includes a front frame and a symmetrical swingarm designed for use with slick tyres. Aerodynamic updates include corner sidepods and larger wings that increase downforce by 25 percent compared to the previous model. The electronics suite uses an algorithm called Ducati Vehicle Observer (DVO) to manage engine braking, traction control and wheelie control. A 6.9-inch TFT dashboard provides a visual representation of estimated tyre grip.

Bipul Chandra, Managing Director, Ducati India, said, “We are immensely proud to introduce the Panigale V4 R to the Indian market. This motorcycle is a true testament to Ducati's racing soul and sporting DNA, bringing technology and performance from MotoGP and WorldSBK directly to the streets. The Desmosedici Stradale R engine, the advanced aerodynamics, and the racing-derived electronics are engineered for one purpose: to offer unparalleled performance on the track. For the discerning Indian enthusiast who demands the absolute best, the Panigale V4 R is not just a motorcycle; it's an experience of what it feels like to ride a true racing machine.”

The motorcycle is available in the Ducati Red livery across all dealerships in India. Standard equipment includes Ohlins suspension, Brembo Hypure calipers and Pirelli Diablo Supercorsa V4 tyres.

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Pune-headquartered two-wheeler and three-wheeler major Bajaj Auto has reported a 14 percent increase in total wholesales for December 2025, reaching 369,809 units compared to 323,125 units last year.

The growth was primarily driven by the export market, which saw a 25 percent rise in volume across two-wheelers and commercial vehicles.

In the two-wheeler segment, monthly domestic sales grew by 3 percent to 132,228 units, while exports rose by 24 percent to 178,125 units. Commercial vehicle sales recorded a 17 percent increase, with domestic volumes rising by 9 percent and exports increasing by 32 percent to 22,311 units.

For the year-to-date (YTD) period from April to December 2025, total sales reached 3.74 million units, representing a 6 percent increase over the 3.54 million units for the same period in 2024.

While total domestic sales for the nine-month period declined by 3 percent, total exports grew by 19 percent. The commercial vehicle export sector showed the highest YTD growth at 53 percent, rising from 142,002 units to 216,938 units.

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Hero MotoCorp, the world’s largest two-wheeler manufacturer, has reported a 40 percent wholesales growth in December 2025, reaching 456,479 units compared to 324,906 units in the same month last year.

The company also reported 291,732 VAHAN registrations for the month, supported by demand following the festive season and new model launches.

For Q3 FY2026, the company saw growth across its motorcycle and scooter portfolios. The internal combustion engine (ICE) scooter segment grew by 45 percent during the quarter, following the introduction of models including the Destini 110, Destini 125, Xoom 125 and Xoom 160.

In terms of exports, the company reported sales growth of 21 percent in December to 37,236 units. Total exports for Q3 FY 2026 increased by 41 percent, aided by entries into new markets.

VIDA, the electric mobility arm of Hero MotoCorp, recorded 10,701 VAHAN registrations in December, maintaining an 11 percent market share. The brand has partnered with Kolkata Knight Riders as a title partner for three seasons. Additionally, the DIRT.E K3, an electric motorcycle for riders aged 4–10, is scheduled for retail launch on 15 January 2026.

Hero MotoCorp and Harley-Davidson have expanded their partnership with the launch of the H-D X440 T. The collaboration also introduced the Harley-Davidson CVO Street Glide and CVO Road Glide models to the Indian market.

The company enters the final quarter of the financial year, citing confidence in its growth momentum following double-digit gains in Q3.

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