Indian Supercross Racing League (ISRL), a leading motorsport event, has announced that it has on boarded leading Bollywood actor Salman Khan as its official brand ambassador.

The motorsport event is optimistic that, with its new brand ambassador, the Indian Supercross Racing League will reach newer audiences and popularise the sport in the country.

The inaugural season saw over 30,000 people attend the event physically, while 11.5 million viewership was achieved through broadcast. Team BigRock Motorsports, led by India's Dakar pioneer CS Santosh, emerged as champions, setting a high standard for competition.

The second season of ISRL promises to have a much wider experience, with Salman Khan at the forefront, making the sport more accessible and engaging for fans of all ages. The competition will see participation from 48 of the world's leading riders, including international legends Jordie Tixier, Matt Moss and Anthony Raynard, competing across multiple categories.

"I am very excited to be a part of something I am truly passionate about—motorcycles and motorsports. What ISRL is building is truly revolutionary with a long-term vision. The league has immense entertainment value and captures the spirit of igniting passion, showcasing skill, and creating heroes who will inspire the next generation. Together, we're set to make Supercross a household name in India and elevate our riders to the global stage," said Salman Khan.

Veer Patel, Managing Director, ISRL, said, "Welcoming Salman Khan to the ISRL family is a landmark moment for motorsports in India. As motorsports continue to gain worldwide traction, the Indian Supercross Racing League has firmly placed India on the global motorsports map. This collaboration reflects our shared ambition to elevate Indian motorsports to unparalleled heights. With his presence at the races, active participation, and guidance, we are spearheading a motorsport revolution that will inspire generations of Indian riders and position India as a premier global Supercross destination."

Vikram Tanwar, Co-founder, UBT (Talent management company of Salman Khan), said 'We witnessed the immense success of ISRL Season 1, with top Indian and global-ranked riders showcasing incredible talent. We structured this association to help elevate the league to new heights and for it to flourish in India. Salman Khan's immense appeal across diverse demographics will be instrumental in introducing the electrifying world of Supercross to millions of new fans.

Eeshan Lokhande, Co-founder and Director, ISRL, said, “Salman Khan’s association with ISRL is a monumental step in bringing Supercross into the mainstream, bridging the gap between Indian brands and the global legacy of this exhilarating sport. With his massive reach and deep connection with fans across the country will drive brands across India to be a part of this high-adrenaline journey. Heroes of the sport will be made, and Supercross will find its true home in India. We will write the next chapter of Supercross, making every Indian proud on the global stage.”

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Suzuki Motorcycle India (SMIPL), the two-wheeler subsidiary of Suzuki Motor Corporation, recorded overall monthly sales of 142,985 units in July 2026, marking a 26 percent YoY growth, as compared to 113,600 units last year.

In the domestic market, the company sold 123,216 units, up 28 percent YoY, as compared to 96,029 units last year. Exports came at 19,769 units, marking a 13 percent increase over 17,571 units sold a year ago.

Deepak Mutreja, Vice-President – Sales & Marketing, Suzuki Motorcycle India, said, “July 2026 has been a landmark month for Suzuki Motorcycle India, with our sales touching an all-time high of 142,000 units. Every vehicle sold represents a customer placing their trust in our brand. We deeply value that trust and remain committed to enhancing every stage of their ownership journey, from purchase to after-sales service. We thank our customers, dealer partners and suppliers for their continued support and confidence in Suzuki.”

In addition to vehicle dispatches, spare parts revenue reached INR 10.29 billion in July, representing a 23 percent YoY growth. Last month, the company conducted customer activation programs, including the GIXXER Pit Stop event across Prayagraj, Mumbai, Kolkata, and Bengaluru for test rides, and an Access Mileage Contest in Hisar focused on fuel efficiency evaluations.

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Hero MotoCorp, one of the leading manufacturers of scooters and motorcycles, has reported its wholesale sales for July 2026.

The company sold a total of 533,416 units last month, representing a 19 percent YoY, as compared to 449,755 units last year.

In the domestic market, the company sold 478,689 units, a 19 percent YoY growth, compared to 401,171 units last July. Sales were driven across motorcycle models including the Splendor, Passion, Glamour X and Super Splendor XTEC 2.0. Scooter segment volumes were led by the Destini and Xoom product lines, supported by a marketing campaign for the Destini model.

The emerging mobility division, VIDA, dispatched 22,714 electric vehicle units in July 2026. The brand introduced its products to Nepal, marking its entry into that market, alongside revealing a revised brand identity, VOOM, and introducing a 4.4 kWh battery variant.

Export volumes came at 32,013 units, supported by entry into Ecuador and Germany market. The establishment of commercial operations in Germany marks the company's 53rd international market.

In manufacturing operations, Hero MotoCorp initiated construction of its second Global Parts Center in Tirupati, Andhra Pradesh. The facility will manage domestic and export spare parts supply operations. The company is also expanding production capacity at its Tirupati manufacturing plant, which handles assembly for its electric vehicle portfolio, alongside maintain investments in Ather Energy and related battery infrastructure.

By product category, motorcycle dispatches totalled 468,565 units in July 2026 compared to 400,615 units in July 2025. Scooter dispatches reached 64,851 units against 49,140 units in the prior-year period.

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Royal Enfield, one of the leading mid-sized motorcycle manufacturers, has reported its wholesales for July 2026.

The company sold a total of 118,232 units last month, marking a 34 percent YoY increase, compared to 88,045 units sold last year.

Domestic sales accounted for 105,317 units, representing a 38 percent increase from 76,254 units in July 2025. Export volumes reached 12,915 units, up 10 percent from 11,791 units a year ago.

B Govindarajan, Managing Director, Eicher Motors and Chief Executive Officer, Royal Enfield, said, “July was another strong month for us, marked by steady performance in our core motorcycle portfolio and an extremely encouraging response to our first electric motorcycle, the Flying Flea C6. To meet the rising interest and ensure seamless support for FF.C6, we are adding new Flying Flea retail sales and service outlets in Bengaluru. Expanding our community initiatives, we concluded the 22nd edition of the Himalayan Odyssey and hosted the global drop of the Limited-Edition Shotgun 650 x Rough Crafts, which sold out in just three minutes in India. To power the next phase of our growth, we are proceeding with Phase I of our new greenfield facility in Andhra Pradesh, a strategic investment designed to build capacity for the long-term. As we head into the festive months ahead, we are well on track to maintain our momentum.”

The company is progressing with construction of Phase I at its manufacturing facility in Andhra Pradesh to expand long-term production capacity ahead of the upcoming festive period.

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Honda Motorcycle & Scooter India (HMSI), one of the leading manufacturers of two-wheelers in the country, has announced its wholesale figures for July 2026.

The company sold a total of 542,934 units last month, which was 5 percent higher YoY, as compared to 515,378 units last year.

In the domestic market, the company sold 476,436 two-wheelers, a flat growth of 2 percent YoY, as compared to 466,331 units sold last year.

On the export front, sales grew 35 percent YoY at 66,498 units.

Interestingly, the Japanese automaker is gearing up for one of its biggest-ever product offensives with a slew of launches across segments. It was just recently that the company showcased 10 new products that it aims to introduce in the Indian market.

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