Indian Supercross Racing League (ISRL), a leading motorsport event, has announced that it has on boarded leading Bollywood actor Salman Khan as its official brand ambassador.

The motorsport event is optimistic that, with its new brand ambassador, the Indian Supercross Racing League will reach newer audiences and popularise the sport in the country.

The inaugural season saw over 30,000 people attend the event physically, while 11.5 million viewership was achieved through broadcast. Team BigRock Motorsports, led by India's Dakar pioneer CS Santosh, emerged as champions, setting a high standard for competition.

The second season of ISRL promises to have a much wider experience, with Salman Khan at the forefront, making the sport more accessible and engaging for fans of all ages. The competition will see participation from 48 of the world's leading riders, including international legends Jordie Tixier, Matt Moss and Anthony Raynard, competing across multiple categories.

"I am very excited to be a part of something I am truly passionate about—motorcycles and motorsports. What ISRL is building is truly revolutionary with a long-term vision. The league has immense entertainment value and captures the spirit of igniting passion, showcasing skill, and creating heroes who will inspire the next generation. Together, we're set to make Supercross a household name in India and elevate our riders to the global stage," said Salman Khan.

Veer Patel, Managing Director, ISRL, said, "Welcoming Salman Khan to the ISRL family is a landmark moment for motorsports in India. As motorsports continue to gain worldwide traction, the Indian Supercross Racing League has firmly placed India on the global motorsports map. This collaboration reflects our shared ambition to elevate Indian motorsports to unparalleled heights. With his presence at the races, active participation, and guidance, we are spearheading a motorsport revolution that will inspire generations of Indian riders and position India as a premier global Supercross destination."

Vikram Tanwar, Co-founder, UBT (Talent management company of Salman Khan), said 'We witnessed the immense success of ISRL Season 1, with top Indian and global-ranked riders showcasing incredible talent. We structured this association to help elevate the league to new heights and for it to flourish in India. Salman Khan's immense appeal across diverse demographics will be instrumental in introducing the electrifying world of Supercross to millions of new fans.

Eeshan Lokhande, Co-founder and Director, ISRL, said, “Salman Khan’s association with ISRL is a monumental step in bringing Supercross into the mainstream, bridging the gap between Indian brands and the global legacy of this exhilarating sport. With his massive reach and deep connection with fans across the country will drive brands across India to be a part of this high-adrenaline journey. Heroes of the sport will be made, and Supercross will find its true home in India. We will write the next chapter of Supercross, making every Indian proud on the global stage.”

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TVS Motor Company hosted the TVS Apache Racing Experience International (ARE GP) in Nepal. The event, held at the Vehicle Academy and Research Centre in Satungal, Kathmandu, marks the 20th anniversary of the TVS Apache series and represents the first international expansion of this racing programme.

The initiative provides a platform for owners to operate their motorcycles in a championship environment. Participants receive instruction in race craft and riding techniques from professionals. The selection round in Kathmandu attracted over 55 riders and 300 spectators. Competitors navigated a circuit featuring 10 corners, with performance tracked by lap timings.

The event featured three classes based on engine displacement: 160cc, 200cc and 310cc. The top three finishers in each category qualified for a final at the Madras International Circuit (MIC) in India, scheduled for April 2026. These finalists will compete against riders from four different nations.

Rewards for the championship winners include a trip to a MotoGP event, entry into the TVS India One Make Championship (OMC), and team apparel. The programme also provides winners with a tour of the TVS factory and access to brand events such as TVS MotoSoul. The day included stunt shows, gymkhana sessions and music to create a festival format for enthusiasts.

Vimal Sumbly, Head – Premium Business, TVS Motor Company, said, “As we celebrate 20 years of TVS Apache built on a legacy of TVS Racing, performance and racing led technology the international expansion of ARE GP is a natural extension of our journey to push boundaries and set new benchmarks in motorsport. ARE GP has played a pivotal role in nurturing grassroots motorsports, and Nepal’s rapidly growing community of performance enthusiasts makes it an ideal destination.”

Shahil Agrawal, Executive Director – Jagdamba Motors, added, “Motorsports has always inspired the younger generation and with the launch of TVS ARE GP internationally, starting with Nepal, the platform will support in channeling the aspiration and structure it professionally. The racing format will significantly enhance the visibility for performance motorcycling, nurture local talent and energise dealerships while bringing riders, enthusiasts and communities together. We are proud to partner with TVS Motor Company in creating opportunities for Nepalese riders to compete, grow and represent the country on an international stage.”

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Yulu, an electric vehicle company, has conducted rider awareness initiatives in Bengaluru and Delhi to mark National Road Safety Month. The activities, aligned with the Ministry of Road Transport and Highways (MoRTH) theme ‘Sadak Suraksha, Jeevan Raksha’, aimed to promote traffic discipline among electric vehicle (EV) users and delivery partners.

In Bengaluru, the company held a 5-kilometre rally focused on road safety and anti-drug awareness. The event was flagged off by Inspector R. Veeresh of the Vivek Nagar Police Station and included the participation of 30 police officials. The route covered junctions in Koramangala and surrounding areas to engage with residents and road users regarding responsible riding.

In Delhi, Yulu joined a two-wheeler rally organised by MoRTH and the Delhi Traffic Police at Connaught Place. Flagged off by Additional Commissioner of Police (Traffic) DK Gupta, the event involved 200 riders. These participants interacted with commuters to highlight safety protocols.

The company utilises various platforms to communicate safety information, including in-app notifications, WhatsApp alerts, training videos and workshops held with local authorities. In Bengaluru, Yulu has also stationed safety marshals at junctions to assist riders and ensure compliance with traffic regulations at the request of the city's traffic police.

RK Misra, Co-Founder and President - Ecosystem Partnerships, Yulu, said, “Enabling people to navigate cities safely and securely is a vital part of Yulu’s mission. Therefore, we work closely with all relevant stakeholders — from delivery brands to gig workers and transport officials — to sensitise communities to the importance of responsible and safe riding.”

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Vega Auto has launched a nationwide public safety initiative, ‘Pehnoge to Bachoge’, to address the practice of two-wheeler users carrying helmets rather than wearing them. The campaign aims to shift consumer behaviour from owning helmets to avoid traffic fines to using them for protection on every journey.

India records over 400,000 road fatalities annually, with data showing that more than 55,000 two-wheeler riders die because helmets were not worn at the time of an accident. The campaign features a 60-second film set in Mumbai traffic, depicting everyday scenarios where riders treat helmets as accessories. The narrative ends with a crash to highlight that carrying a helmet provides no safety benefit.

The initiative uses the hashtag #WearItDontCarryIt and focuses on the gap between helmet sales and actual usage.

Vega Auto is calling on influencers, policymakers and citizens to promote helmet wearing as a non-negotiable habit. The campaign identifies a trend where helmets are frequently carried on arms, handlebars, or used as footrests while the rider's head remains unprotected.

Dilip Chandak, Chairman, Vega Auto, said, “Every year we sell lakhs of world-class helmets, yet we see the same heartbreaking sight on our roads where helmets dangle from handlebars, arms, or are used as footrests while heads remain unprotected. At Vega Auto, we celebrate when someone chooses Vega, but our job isn’t done until that helmet is worn on every journey. The statistics are heartbreaking because the solution already exists in millions of homes. Pehnoge toh Bachoge is our commitment to shift the nation from helmet ownership to helmet usage, from evading fines to embracing life. Let’s turn every helmet into the protection it was designed to be.”

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Classic Legends, one of the leading mid-sized motorcycle manufacturers, has been granted a patent for an adjustable visor and speedometer system. The patent, initially featured on the 2025 Yezdi Adventure, is valid for 20 years from 21 March 2023. This mechanical innovation allows riders to modify the height and position of the interface to suit their stature and comfort during road or off-road use.

The company has developed a portfolio of intellectual property, including a previous patent for an Airfilter Multifrequency Resonator used in its 650cc models, such as the BSA Gold Star. Unlike standard resonators that target a single frequency, this technology dampens air-filter noise across the engine's entire revolution range. Classic Legends also introduced the Alpha 2 liquid-cooled 334cc engine, which focuses on thermal efficiency and performance within the mid-capacity segment.

The OEM’s approach focuses on ergonomics and mechanical function. On the 2025 Yezdi Adventure, a centrally routed exhaust is used to manage heat and improve comfort, while twin headlamps are employed for illumination width. For the 2025 Yezdi Roadster, design decisions regarding chassis geometry and mounting strategies allow for adjustable seating and specific riding triangles.

Susheel Sinha, Head – R&D, Classic Legends, said, “This patent may solve a specific rider-interface problem, but it represents how we think about motorcycles. At Classic Legends, performance engineering is not about feature accumulation. It has to bring mechanical clarity and durability to how a motorcycle feels over years of use. It is the same with design decisions that start with the rider and the road. The recognition is fresh encouragement for us to keep building rider-centric motorcycles with a strong engineering foundation.”

Classic Legends continues to invest in in-house R&D and engineering talent, resulting in two granted patents and two pending filings. The company manufactures the 650cc engine for the BSA Gold Star, which is among the largest single-cylinder engines in production in India. Its product range has previously introduced technologies to the mid-sized category including six-speed gearboxes, traction control, and assist and slipper clutches.

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