Indian Supercross Racing League (ISRL), a leading motorsport event, has announced that it has on boarded leading Bollywood actor Salman Khan as its official brand ambassador.

The motorsport event is optimistic that, with its new brand ambassador, the Indian Supercross Racing League will reach newer audiences and popularise the sport in the country.

The inaugural season saw over 30,000 people attend the event physically, while 11.5 million viewership was achieved through broadcast. Team BigRock Motorsports, led by India's Dakar pioneer CS Santosh, emerged as champions, setting a high standard for competition.

The second season of ISRL promises to have a much wider experience, with Salman Khan at the forefront, making the sport more accessible and engaging for fans of all ages. The competition will see participation from 48 of the world's leading riders, including international legends Jordie Tixier, Matt Moss and Anthony Raynard, competing across multiple categories.

"I am very excited to be a part of something I am truly passionate about—motorcycles and motorsports. What ISRL is building is truly revolutionary with a long-term vision. The league has immense entertainment value and captures the spirit of igniting passion, showcasing skill, and creating heroes who will inspire the next generation. Together, we're set to make Supercross a household name in India and elevate our riders to the global stage," said Salman Khan.

Veer Patel, Managing Director, ISRL, said, "Welcoming Salman Khan to the ISRL family is a landmark moment for motorsports in India. As motorsports continue to gain worldwide traction, the Indian Supercross Racing League has firmly placed India on the global motorsports map. This collaboration reflects our shared ambition to elevate Indian motorsports to unparalleled heights. With his presence at the races, active participation, and guidance, we are spearheading a motorsport revolution that will inspire generations of Indian riders and position India as a premier global Supercross destination."

Vikram Tanwar, Co-founder, UBT (Talent management company of Salman Khan), said 'We witnessed the immense success of ISRL Season 1, with top Indian and global-ranked riders showcasing incredible talent. We structured this association to help elevate the league to new heights and for it to flourish in India. Salman Khan's immense appeal across diverse demographics will be instrumental in introducing the electrifying world of Supercross to millions of new fans.

Eeshan Lokhande, Co-founder and Director, ISRL, said, “Salman Khan’s association with ISRL is a monumental step in bringing Supercross into the mainstream, bridging the gap between Indian brands and the global legacy of this exhilarating sport. With his massive reach and deep connection with fans across the country will drive brands across India to be a part of this high-adrenaline journey. Heroes of the sport will be made, and Supercross will find its true home in India. We will write the next chapter of Supercross, making every Indian proud on the global stage.”

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Motohaus India has announced a strategic partnership with Italian two-wheeler manufacturer Italjet, confirming the brand's formal entry into the Indian market.

Operating under KAW Veloce Motors – a subsidiary of the KAW Group – Motohaus currently manages the distribution and local manufacturing operations for international brands, including Brixton Motorcycles and VLF, from its production plant in Kolhapur, Maharashtra.

The agreement with Bologna-based Italjet adds the Italian manufacturer's scooter and motorcycle lineup to Motohaus's distribution portfolio in India.

The partnership intends to leverage Italjet's engineering and design platform alongside Motohaus's assembly infrastructure and dealership network across the country. Specific details regarding the product portfolio, pricing, assembly arrangements and commercial rollout timelines for India will be formally presented at the EICMA 2026 motorcycle exhibition in Milan.

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Chennai-headquartered two-wheeler and three-wheeler major TVS Motor Company has launched an updated version of its TVS Radeon motorcycle, introducing styling revisions and updated lighting components ahead of the domestic festive season. The commuter motorcycle model currently maintains a customer base exceeding 1.1 million units in India.

The updated TVS Radeon features revised body panels across the fuel tank, side sections and rear cowl, alongside new graphic schemes. Lighting updates include a full LED headlamp unit with integrated signature lighting, LED turn signals and an LED tail lamp incorporating a multi-dimensional lens effect.

The motorcycle retains core functional components from the previous iteration, including its segment-length seat layout and a reverse LCD instrument cluster with real-time mileage indicator functions.

The model is available across authorised dealerships in three trim levels: the Base variant priced at INR 67,100, the Digi Cluster Drum variant at INT 70,100 and the top-spec Digi Cluster Disc variant priced at INT 73,100 (ex-showroom, Delhi).

Aniruddha Haldar, Senior Vice-President and Head of Commuter & EV Business, TVS Motor Company, said, "Over the last decade, TVS Radeon customers have grown with a progressive India. More than 1.1 million customers have made TVS Radeon part of their everyday journeys, and as their lifestyles, aspirations and expectations have evolved, their motorcycle also has evolved with them. At TVS Motor, we have always put the customer at the heart of meaningful product evolution. The new TVS Radeon is a reflection of that belief, bringing a more youthful, dynamic and aspirational character to a motorcycle in line with its consumers from the New India of today. Radeon continues to stand for superior build quality, reliability, and its distinctive new lighting signature, contemporary graphics and confident design, makes it such a preferred ride. The new TVS Radeon is designed for customers who want their everyday motorcycle to be as progressive and expressive as the life and country they are building. We salute the nation building spirit of the Progressive Radeon rider."

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Vietnamese automotive company VinFast has signed Letters of Intent (LoI) with its first group of over 50 e-motorcycle dealer partners in India, establishing a distribution footprint across 15 states and 34 cities. The agreement was finalised at VinFast’s manufacturing facility in Hai Phong, Vietnam, during a delegation visit by Indian retail partners.

As per the terms, VinFast and its retail partners will open showrooms in locations including Delhi NCR, Rajasthan, Punjab, Madhya Pradesh, Chhattisgarh, Uttar Pradesh, Maharashtra, Gujarat, Karnataka, Telangana, Tamil Nadu, Kerala, Andhra Pradesh, West Bengal and Odisha. The initial expansion target focuses on commercial centres with high two-wheeler adoption rates as part of the manufacturer's network setup.

Vo Thi Cam Tu, Managing Director of VinFast E-Scooters Overseas Market, said, "India is one of the most important markets in VinFast's global growth story, and this partnership reflects the scale of ambition we hold for the region. As we expand our presence across markets worldwide, India stands out for its scale, its growing demand for electric mobility, and the opportunity it offers to redefine mobility. This LoI signing demonstrates our long-term commitment to India, as well as our expectations and confidence in the vast scale and potential of the market."

Anurag Saxena, Chief Executive Officer of VinFast India E-Scooters, said, "Partnering with more than 50 dealer partners across 15 states and territories and 34 cities marks the beginning of our journey to bring VinFast e-motorcycles across India. Alongside, we are also building charging infrastructure and strengthening after-sales services to ensure that customers across these locations receive the support they need throughout their ownership journey."

The company entered the Indian market in 2025 with electric car manufacturing and distribution operations. The latest agreement represents VinFast's first dedicated retail network for electric two-wheelers in India, where two-wheeler registrations reached 21.41 million units in fiscal year 2025-2026, with electric models accounting for 6.54 per cent of total sales.

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Honda Motorcycle & Scooter India, one of the leading two-wheeler manufacturers in the country, has announced pricing and opened bookings for the Honda XR300 L and Honda XR300 Rally. The announcement follows the initial unveiling of both models in July 2026 as part of the company's product expansion plans.

The XR300 L is priced at INR 183,000 ex-showroom Bengaluru, while the XR300 Rally is priced at INR 208,000 ex-showroom Bengaluru. Effective from 5 October 2026, bookings for both models have opened across the manufacturer's BigWing dealership network and online platform for a reservation amount of INR 5,000.

Both motorcycles are powered by a 293.5cc air-cooled engine equipped with an oil cooler; both variants come with torque control systems, rear suspension setups, front and rear disc brakes, switchable dual-channel ABS and an assist slipper clutch.

The XR300 L is designed for mixed city and off-road use and is offered in Extreme Red and Shasta White colour options. The XR300 Rally features bodywork designed for wind protection during long-distance riding, along with a TFT instrument cluster with smartphone connectivity.

The Rally variant is available in Extreme Red and True Black options. Both models form part of the manufacturer's domestic production initiative for local and export markets.

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