Indian Supercross Racing League (ISRL), a leading motorsport event, has announced that it has on boarded leading Bollywood actor Salman Khan as its official brand ambassador.

The motorsport event is optimistic that, with its new brand ambassador, the Indian Supercross Racing League will reach newer audiences and popularise the sport in the country.

The inaugural season saw over 30,000 people attend the event physically, while 11.5 million viewership was achieved through broadcast. Team BigRock Motorsports, led by India's Dakar pioneer CS Santosh, emerged as champions, setting a high standard for competition.

The second season of ISRL promises to have a much wider experience, with Salman Khan at the forefront, making the sport more accessible and engaging for fans of all ages. The competition will see participation from 48 of the world's leading riders, including international legends Jordie Tixier, Matt Moss and Anthony Raynard, competing across multiple categories.

"I am very excited to be a part of something I am truly passionate about—motorcycles and motorsports. What ISRL is building is truly revolutionary with a long-term vision. The league has immense entertainment value and captures the spirit of igniting passion, showcasing skill, and creating heroes who will inspire the next generation. Together, we're set to make Supercross a household name in India and elevate our riders to the global stage," said Salman Khan.

Veer Patel, Managing Director, ISRL, said, "Welcoming Salman Khan to the ISRL family is a landmark moment for motorsports in India. As motorsports continue to gain worldwide traction, the Indian Supercross Racing League has firmly placed India on the global motorsports map. This collaboration reflects our shared ambition to elevate Indian motorsports to unparalleled heights. With his presence at the races, active participation, and guidance, we are spearheading a motorsport revolution that will inspire generations of Indian riders and position India as a premier global Supercross destination."

Vikram Tanwar, Co-founder, UBT (Talent management company of Salman Khan), said 'We witnessed the immense success of ISRL Season 1, with top Indian and global-ranked riders showcasing incredible talent. We structured this association to help elevate the league to new heights and for it to flourish in India. Salman Khan's immense appeal across diverse demographics will be instrumental in introducing the electrifying world of Supercross to millions of new fans.

Eeshan Lokhande, Co-founder and Director, ISRL, said, “Salman Khan’s association with ISRL is a monumental step in bringing Supercross into the mainstream, bridging the gap between Indian brands and the global legacy of this exhilarating sport. With his massive reach and deep connection with fans across the country will drive brands across India to be a part of this high-adrenaline journey. Heroes of the sport will be made, and Supercross will find its true home in India. We will write the next chapter of Supercross, making every Indian proud on the global stage.”

Comments (0)

ADD COMMENT

Link Copied!

Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, has introduced its first flex-fuel vehicles – the Splendor+ Flex Fuel and the HF Deluxe Flex Fuel. The launch introduces the first flex-fuel motorcycles to India's 100cc mass-market segment, establishing a new milestone in the country's transition toward alternative fuels.

The Hero HF Deluxe Flex Fuel will be sold at INR 72,792 and Hero Splendor+ Flex Fuel at INR 82,710 (ex-showroom Delhi).

Engineered for everyday commuting, these new models are fully compatible with ethanol-blended petrol ranging from E20 up to E85. The localised technology supports India's national directive to lower economic carbon intensity by 45 percent by 2030.

The vehicles were unveiled ahead of World Environment Day in New Delhi in the presence of Nitin Gadkari, Minister of Road Transport & Highways (MoRTH) and Hardeep Singh Puri, Minister of Petroleum and Natural Gas (MoPNG), alongside Hero MotoCorp leadership.

Developed at Hero MotoCorp's Centre for Innovation & Technology (CIT) in Jaipur, the flex-fuel line features minimal-to-no imported component content. The initial market release is scheduled for July 2026 across Delhi and select regions of Maharashtra, with a nationwide rollout to follow shortly thereafter.

Both motorcycles are powered by a modified 97.2cc engine architecture engineered to dynamically adapt to varying ethanol-to-petrol ratios. When running on E85 fuel, the powertrain delivers a peak power output of 6.3 kW at 8,000 rpm and maximum torque of 8.3 Nm at 6,000 rpm. To handle the corrosive and chemical properties of high-concentration ethanol blends, both models incorporate revised Electronic Control Units (ECUs) and structurally upgraded fuel system components.

Harshavardhan Chitale, CEO, Hero MotoCorp, said, "The launch of the Flex Fuel-ready Splendor+ and HF Deluxe marks another important step in our commitment towards cleaner and sustainable mobility. Developed at our Centre for Innovation & Technology (CIT) in Jaipur, these motorcycles underscore our commitment to delivering future-ready and locally relevant technologies. With minimal-to-no import content, our motorcycles strongly reflect India’s disruptive capabilities in manufacturing, while reinforcing the Government of India’s vision of Atmanirbhar Bharat, Viksit Bharat and long-term energy security.”

Comments (0)

ADD COMMENT

Link Copied!

Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, has reported total wholesale dispatches of 570,068 units for May 2026, up 12 percent YoY, as compared to 507,701 units sold last year.

Overall domestic dispatches stood at 536,784 units for the month, registering around 10 percent growth compared to May 2025. The growth, the company said, was primarily driven by double-digit volume gains across the Deluxe 125cc, premium motorcycle and scooter segments. To further consolidate its position, the company launched the all-new Super Splendor XTEC 2.0 in the 125cc category.

On the exports front, sales grew around 78 percent YoY, albeit a low-year-ago base, with dispatches rising to 33,284 units in May 2026 from 18,704 units in May 2025. This global momentum was backed by an expanding premium product portfolio and targeted market entries.

The company's domestic retail momentum remained robust, supported by 496,957 official VAHAN registrations (excluding Telangana) recorded during the month.

Furthermore, VIDA, Hero MotoCorp’s emerging electric vehicle (EV) brand, continued its rapid retail scale-up, registering 19,052 units on the VAHAN platform in May 2026, up 166 percent over the corresponding period last year.

VIDA also commenced retail operations for the Dirt.E K3 electric motorcycle in select markets, expanding its product accessibility to target younger riding demographics.

Comments (0)

ADD COMMENT

Link Copied!

Suzuki Motorcycle India (SMIPL), the two-wheeler subsidiary of Suzuki Motor Corporation, Japan, has recorded its highest-ever monthly sales volume, delivering 132,244 units in May 2026, up 3 percent YoY, as compared 128,897 units sold last year.

The milestone performance was driven by an all-time high in domestic dispatches alongside steady growth in international export markets.

Suzuki Motorcycle India saw positive momentum in both the domestic market and exports. The company sold 110,028 units in the domestic market, up 2 percent YoY, while exports came at 22,216 units, up 5 percent YoY.

In addition to whole vehicle distributions, the manufacturer's spare parts division recorded financial gains. Spare parts sales generated revenue of INR 953.60 million in May 2026, marking a 14 percent growth rate over the prior year's corresponding month.

The volume growth highlights the impact of rising customer demand and SMIPL's expanded market outreach. Moving into the next phase of the fiscal year, the company plans to focus on brand activations and targeted engagement initiatives to maintain momentum.

Deepak Mutreja, Vice-President of Sales & Marketing, Suzuki Motorcycle India, said, “SMIPL’s strong performance in May 2026, marked by the highest-ever monthly sales, reflects the positive response to our products and services in the market. The domestic growth highlights the impact of a customer-centric approach and sustained engagement efforts in building deeper connections. Going forward, the focus remains on further enriching customer experiences through impactful engagement initiatives and brand activations.”

Comments (0)

ADD COMMENT

Link Copied!

Honda Motorcycle & Scooter India (HMSI), one of the leading two-wheeler manufacturers, has reported total sales of 518,777 units for May 2026, marking a 12 percent YoY growth compared to the 465,109 units sold for the same month last year.

The sales include 459,611 units in the domestic market, up 10 percent YoY, while exports came at 59,166 units, up 24 percent YoY.

The company's performance indicates steady demand across the automotive two-wheeler market, supported by a product portfolio and a retail network of over 7,000 corporate touchpoints nationwide.

Comments (0)

ADD COMMENT

Link Copied!