Indian Supercross Racing League (ISRL), a leading motorsport event, has announced that it has on boarded leading Bollywood actor Salman Khan as its official brand ambassador.

The motorsport event is optimistic that, with its new brand ambassador, the Indian Supercross Racing League will reach newer audiences and popularise the sport in the country.

The inaugural season saw over 30,000 people attend the event physically, while 11.5 million viewership was achieved through broadcast. Team BigRock Motorsports, led by India's Dakar pioneer CS Santosh, emerged as champions, setting a high standard for competition.

The second season of ISRL promises to have a much wider experience, with Salman Khan at the forefront, making the sport more accessible and engaging for fans of all ages. The competition will see participation from 48 of the world's leading riders, including international legends Jordie Tixier, Matt Moss and Anthony Raynard, competing across multiple categories.

"I am very excited to be a part of something I am truly passionate about—motorcycles and motorsports. What ISRL is building is truly revolutionary with a long-term vision. The league has immense entertainment value and captures the spirit of igniting passion, showcasing skill, and creating heroes who will inspire the next generation. Together, we're set to make Supercross a household name in India and elevate our riders to the global stage," said Salman Khan.

Veer Patel, Managing Director, ISRL, said, "Welcoming Salman Khan to the ISRL family is a landmark moment for motorsports in India. As motorsports continue to gain worldwide traction, the Indian Supercross Racing League has firmly placed India on the global motorsports map. This collaboration reflects our shared ambition to elevate Indian motorsports to unparalleled heights. With his presence at the races, active participation, and guidance, we are spearheading a motorsport revolution that will inspire generations of Indian riders and position India as a premier global Supercross destination."

Vikram Tanwar, Co-founder, UBT (Talent management company of Salman Khan), said 'We witnessed the immense success of ISRL Season 1, with top Indian and global-ranked riders showcasing incredible talent. We structured this association to help elevate the league to new heights and for it to flourish in India. Salman Khan's immense appeal across diverse demographics will be instrumental in introducing the electrifying world of Supercross to millions of new fans.

Eeshan Lokhande, Co-founder and Director, ISRL, said, “Salman Khan’s association with ISRL is a monumental step in bringing Supercross into the mainstream, bridging the gap between Indian brands and the global legacy of this exhilarating sport. With his massive reach and deep connection with fans across the country will drive brands across India to be a part of this high-adrenaline journey. Heroes of the sport will be made, and Supercross will find its true home in India. We will write the next chapter of Supercross, making every Indian proud on the global stage.”

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Pune-headquartered two-wheeler and three-wheeler major Bajaj Auto has announced a price reduction for the Dominar 400, making the motorcycle more accessible at INR 203,214 (ex-showroom Delhi).

The updated model is equipped with a 350cc engine and is priced approximately INR 37,000 lower than the previous iteration. This adjustment results from a lower upfront cost and the passing of GST benefits to customers without altering the vehicle's touring capabilities.

The motorcycle is designed to function as an all-rounder, suitable for both daily commuting and long-distance travel.

By repositioning the Dominar 400, Bajaj Auto aims to increase the adoption of sports and touring motorcycling in India. The mechanical specifications are intended to maintain the power and endurance associated with the Dominar nameplate while lowering the total cost of ownership for enthusiasts.

This strategic shift follows the company's objective of democratising the touring segment. The new price point is expected to attract riders transitioning from lower-capacity segments who require a vehicle capable of sustained high-speed travel and comfort over distance.

Sarang Kanade, President - MCBU, Bajaj Auto, said, "Dominar has always stood for our touring DNA - powerful, capable, and built for the long road. With the new Dominar 400 with 350cc engine we are staying true to that promise while making it significantly more accessible. Riders get the same Dominar experience they love, but now with a much lower cost of ownership, including meaningful savings. This is a decisive step towards democratizing touring and sports motorcycling in India."

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Ducati India has initiated the brand's global 100-year anniversary celebrations with an exclusive DRE Track Day at the Buddh International Circuit (BIC). Founded in 1926, the Italian manufacturer is marking a century of operations with a series of events intended to engage its community of owners.

The gathering at BIC saw over 70 riders participate in track sessions, while 150 enthusiasts attended a concluding evening event.

The track day provided owners with open sessions and three levels of structured training comprising Intro, Evo, and Master categories.

These were conducted by certified instructors including Rishi Agarwal, Anand Dharmaraj and Dilip Lalwani, the latter of whom holds the lap record for a production superbike at the circuit. The event was further highlighted by the first Indian performance from official Ducati stunt rider Emilio Zamora, who conducted a showcase for the assembled participants and their families.

Ducati has operated in India for over a decade and currently maintains a network of nine dealerships alongside two exclusive service workshops in Goa and Ahmedabad. The Indian market is a component of the brand's broader growth strategy in Asia, focusing on the premium motorcycle segment.

Bipul Chandra, Managing Director of Ducati India, stated, “As Ducati commemorates 100 years globally, India stands as a crucial market where the brand’s passion continues to intensify year after year. The DRE Track Day at BIC, coupled with Emilio Zamora’s electrifying performance and our sundowner celebration, is more than an event; it represents a celebration of our community, our rich heritage, and the distinctive thrill that defines every Ducati. Our Ducatisti are central to all our endeavours, and this centenary year is dedicated to fostering their connection with the brand through unforgettable experiences.”

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Pune-headquartered two-wheeler and three-wheeler major Bajaj Auto has reintroduced the Pulsar 180 motorcycle in India, citing consistent demand from riders and social media interest.

The reintroduction coincides with the 25th anniversary of the Pulsar brand, which launched in 180cc and 150cc formats in 2001. The updated model now features new graphics and integrated technology to align with current market standards.

The updated motorcycle incorporates a light-emitting diode (LED) headlamp, LED blinkers and a digital console with Bluetooth connectivity. Bajaj Auto has positioned the vehicle as a transition for owners of 150cc to 160cc motorcycles, providing a shift in performance and design. The Pulsar 180 is intended to maintain the balance between sport-oriented riding and daily commuting that established the nameplate's presence in the segment.

Engineering updates for this iteration focus on refined performance and modernised electronics while retaining the styling characteristic of the original series. The inclusion of connected features via the digital console allows for smartphone integration, a feature increasingly common in the performance commuter category.

Sarang Kanade, President, MCBU, Bajaj Auto, said, “The Pulsar brand has always stood for pushing limits and redefining performance motorcycling in India. The return of the Pulsar 180 is a response to the strong and consistent demand, as well as a groundswell of love on social media. As we mark 25 years of Pulsar, bringing back this iconic nameplate feels especially meaningful. Reimagined for a new generation, it continues to embody our ‘Definitely Daring’ philosophy combining power, precision and contemporary design to deliver an experience that is both exhilarating and accessible.”

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Bengaluru-based electric two-wheeler maker Simple Energy has inaugurated five new retail outlets in Delhi, Nashik, Aurangabad and Siliguri. The expansion increases the company's footprint across North, East and Western India, bringing its total network to approximately 70 outlets in 38 cities.

The company has implemented a strategy of pairing showrooms with dedicated service centres to support vehicle ownership. The EV maker has added two new locations in Delhi and Maharashtra each. It has also added a new 3S facility in Siliguri, West Bengal.

The new stores showcase the Simple One Gen 2 and Simple OneS Gen 2 e-scooter lineups. The Gen 2 model is available in two battery configurations (4.5 kWh) at INR 169,999 and 5.0 kWh battery configuration at INR 177,999 designed for long-range commuting. The prices are all ex-showroom Bengaluru, respectively.

Going forward, Simple Energy aims to reach 100 stores across India in the coming months. Future locations identified for expansion include Nagpur, Ranchi and Bhubaneshwar. The company currently operates in major hubs including Bengaluru, Hyderabad, Chennai and Kochi.

Suhas Rajkumar, Founder & CEO, Simple Energy, said, “This expansion of Simple Stores marks a key step in strengthening our pan-India presence. By growing our footprint across North, East, and Western India, we are enhancing accessibility and building a stronger service network for our customers. Our scooters are engineered for long range and high performance, delivering reliable, anxiety-free rides for everyday commuting. As we scale towards 100 stores across India, we remain focused on making electric mobility practical, dependable, and widely accessible.”

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