Team MRF Tyres has won the final round of European Rally Championship 2024 at the Rally of Silesia, Poland. Andrea Mabellini and Virginia Lenzi (ITA) steered the team to victory, participating in Škoda Fabia RS Rally2, and became the eighth different winner of the eight round 2024 FIA European Rally Championship.

Mabellini's maiden European career triumph was made possible by the exceptional performance of the Italian crew, who was placed second in the last championship round at the JDS Machinery Rali Ceredigion. As the first Italian to win a European rally outside of Italy in 13 years, this is a noteworthy outcome. With this outcome, Mabellini concluded the season in fourth position, just a few points below third place, and made a substantial contribution to Team MRF Tyres' second-place finish in the rankings.

As the only driver to fight two-time European champion and former WRC driver Hayden Paddon, Mabellini was in the running from the beginning, finishing second in the opening show stage. After a fierce duel that lasted down to the tenths of a second, Mabellini's triumph on SS11 on Day 2 marked a turning point and put him in the lead. The pivotal moment came three stages from the finish: following a largely dry rally, the rain and shifting weather conditions made tyre selection extremely important. Mabellini showed maturity by driving with both speed and precision while Team MRF Tyres made no mistakes. By the finish, he had increased his advantage from a slim 1.9-second cushion to 18.3 seconds.

Amaury Molle (B) and Alex Dubois (FRA) of Team MRF Tyres also finished in Katowice with their Škoda Fabia Rally2 Evo. After an accident at the Barum Czech Rally Zlín two months ago, the Belgian driver returned and showed steady performance. Molle fought hard to restore confidence and consistency, achieving outstanding times, including sixth on SS11, despite the extremely unpredictable circumstances.

Mabellini said, “I’m extremely happy. I want to thank Team MRF Tyres for believing in me from the start. We’ve worked hard together, and achieving this result is a huge satisfaction for all of us. A big thanks also to Virginia, who understands me perfectly, guides me, and without whom I wouldn’t be able to give my best, and to everyone who supported us from Italy. It’s been an incredible weekend, a season finale to remember. We’re enjoying this moment.”

Molle said, “It’s been a weekend full of positives. I know it will take time to fully regain my rhythm and the confidence to push at 100 percent, but I felt a great connection with the car, and Alex and I did a good job, improving stage by stage. We made a small mistake on the final stage but that doesn’t change our outlook on the weekend’s result. Thanks to Team MRF Tyres for this opportunity; now we have the winter to prepare and focus on our 2025 season.”

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Hero MotoCorp has announced its entry into Ecuador after forming a partnership with Quilmotors, which will serve as the official distributor for the company and will manage assembly, sales, and service operations throughout the country.

The company is opening a facility in Guayaquil on Avenida de las Américas to display its portfolio. The site includes a parts inventory and service workshops with future expansion plans include establishing a presence in Quito, Manta and the Manabi province.

The product range for the Ecuadorian market consists of eight models:

• Naked Sports: The Hunk 125R and Hunk 160R 4V.
• Dual Purpose: The XPulse 200 4V and XPulse 200 4V Pro.
• Workhorse Range: The Eco Deluxe and Eco 150.
• Scooters: The Xoom 110 and Xoom 125R.

The two-wheelers will come with a five-year warranty or 60,000 kilometres, whichever comes first.

Sanjay Bhan, Executive Vice-President - Global Business, Global Product Planning and Global Market Insights, Hero MotoCorp, said: “Ecuador presents strong opportunity for us, driven by evolving customer aspirations and increasing demand for reliable, high-quality mobility solutions. Our partnership with Quilmotors combines their deep local market expertise with our global capabilities, making them an ideal partner. Our focus is on building a future-ready ecosystem – spanning sales, service, and customer experience – anchored in trust, accessibility and performance. We are confident that our technologically superior product range with new age styling and cutting-edge performance will excite Ecuadorian riders.”

Felipe Estrada, Representative, Quilmotors, added, “It is an honour to partner with and represent the world’s largest motorcycles and scooters manufacturer. Hero MotoCorp is a globally respected brand and we are confident that its technology, quality and performance will strongly resonate with customers in Ecuador. We look forward to demonstrating the versatility of the brand’s product portfolio, supported by best-in-class sales and service ecosystem in the country.”

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Chennai-headquartered mid-sized motorcycle major Royal Enfield has introduced its Heritage Collection, a premium lifestyle apparel line designed to translate the brand’s 125-year motorcycling legacy into contemporary urban fashion.

The collection focuses on a ‘built for the city, rooted in history’ philosophy, blending archival design elements with modern materials. The company says by utilising durable fabrics like cotton twills and canvas blends, the range aims to offer the pragmatic utility associated with the brand’s mechanical roots while ensuring comfort for everyday wear.

The collection distinguishes itself through the subtle use of historical iconography and a muted, earthy colour palette:

• The 1910 Cannon Logo: A nod to the brand's earliest manufacturing days.
• 1893 ‘Made Like a Gun’ Slogan: Reaffirming the company’s original ethos of resilience and precision.
• 1969 Series II Interceptor Badge: Integrating symbols from one of the brand's most iconic twin-cylinder motorcycles.

Royal Enfield has developed these garments with a focus on ‘aesthetic restraint,’ ensuring that historical references do not compromise modern wearability. It uses heavyweight cottons and stretch-enabled fabrics selected for texture and movement. A mix of relaxed and structured forms that balance freedom of movement with a refined visual proportion. The design cues mirror the company’s mechanical engineering history, translated into textile construction.

Yadvinder Singh Guleria, Chief Commercial Officer, Royal Enfield, said, "These garments are not merely echoes of the past; but are active, intentional and contemporary interpretations that allow people to engage with Royal Enfield’s legacy in a meaningful way. Designed for riders and style enthusiasts alike, this collection merges craftsmanship with a clear sense of purpose."

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Hero MotoCorp, the world’s largest two-wheeler manufacturer, has launched a new marketing campaign featuring actor Ishaan Khatter to promote its Xoom scooter range to young riders.

The campaign, titled ‘Get, Set, Xoom,’ uses a high-energy musical theme based on the song ‘Xoom Xoom Xoom Baba,’ performed by Usha Uthup. The film, created by McCann India, depicts Khatter performing stunts and going on a spontaneous scooter date, intended to blend thrill with youthful energy.

The Hero Xoom series is designed to resonate with ‘young India’ through a focus on contemporary design and performance-driven technology. The portfolio includes three specific models: Xoom 110, Xoom 125 and Xoom 160.

The Xoom range incorporates several features tailored for new-age riders, including fastest acceleration in its class and front disc brakes. Large ‘14-14’ wheels and a sporty aesthetic. LED projector headlamps for improved visibility and presence.

Aashish Midha, Head of Marketing, Hero MotoCorp, said, "Hero Xoom reflects our focus on building products and brands that resonate with young India. With its distinctive design, performance-driven features and strong street presence, it offers a differentiated riding experience."

Ishaan Khatter added, “What I love about this film is that it blends thrill with a touch of romance. We have set it around a fun, spontaneous scooter date, brought alive with a recreated version of a truly iconic song.”

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Royal Enfield has announced the launch of its inaugural Himalayan Base Camp – Ladakh Edition, a three-day community confluence designed to bring together riders, climbers and overlanders.

Based in Leh, Ladakh, at an altitude of 11,480 feet, the event moves away from traditional festival formats to create an immersive, hands-on environment focused on the ‘Adventure mindset.’

The program is structured around active participation rather than observation. It will feature a range of curated expeditions, expert-led sessions and skill-based workshops covering multiple disciplines. Beyond motorcycling, the event includes activities such as overlanding, cycling and mountaineering. Technical challenges include bouldering, kayaking and high-altitude skills workshops.

Mohit Dhar Jayal, Chief Brand Officer, Royal Enfield, said, “The Himalayan Base Camp is a rendezvous point for all adventurers, regardless of whether they are driven by horsepower, willpower or their own two feet. The program combines action, instruction and a variety of expeditions that will take adventurers out of their comfort zone - and bring them back to base with a whole new set of skills and experiences.”

The Ladakh edition is positioned as a shared space for co-creators where aficionados define the spirit of adventure. By returning to its ‘spiritual ground,’ Royal Enfield aims to fuel specific subcultures within the adventure community, offering challenges that range from technical boulder crawling to high-speed valley expeditions. The event is designed to be accessible to all, emphasising a collective defining of what adventure looks like at high altitudes.

This new addition to the Royal Enfield calendar joins their established marquee rides like the Himalayan Odyssey and Moto Himalaya, further solidifying the brand's presence in the global adventure-lifestyle ecosystem.

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