TVS Motor Company, a leading global manufacturer of two- and three-wheelers, has launched its operations in Italy. 

The company will introduce a selection of its advanced, high-quality thermic and electric scooters and motorcycles. TVS Motor, ranked as the world’s fourth-largest two- and three-wheeler manufacturer and third in market capitalisation, already sells its products in 80 countries.

TVS Motor Company is expanding its operations in Italy via its branch office, TVS Motor Italia, headed by Dr. Giovanni Notarbartolo di Furnari. The company says he brings extensive experience from senior managerial roles in major automotive companies in Italy, Latin America, the UAE, and Europe.

Sharad Mohan Mishra, President, Head Group Strategy, at TVS Motor Company said, "Our move into Italy is a strategic step towards our global ambitions. Italy's rich automotive culture and its embrace of cutting-edge transport solutions present a perfect backdrop for our product range. We are eager to introduce Italian consumers to our vehicles, backed by our strong track record of having over 4 million global customers last year. This validates our capabilities in design, technology, and service, fuelling our confidence as we step into Europe."

Dr. Giovanni Notarbartolo di Furnari added, "In establishing a branch office and by offering a broad suite of products, both thermic and electric, TVS Motor has underlined its confidence and long term strategy for the Italian market. Our focus will be on two fundamental pillars: product quality and customer satisfaction. It is with a lot of pride that I am undertaking this amazing new adventure with one of the top five two-wheeler manufacturer in the world.”

TVS Motor Italia will introduce a range of products including – 

• The TVS Apache 310 Series, available in RR and RTR versions, showcases the successful international collaboration with BMW. 
• TVS Ronin 250 - a ‘modern-retro’ motorcycle, designed ground up and is a lifestyle statement that takes inspiration from the modern, new-age rider. 
• TVS Raider, ideal for daily commutes, boasts sporty lines and distinctive styling.
• TVS NTorq, a mid-range scooter known for its superior performance, supported by the renowned TVS Racing pedigree.
• TVS Jupiter 125, a sleek, modern styled scooter for urban commuting.
• TVS iQube, an exhilarating L3e electric scooter, stands as TVSM's flagship electric two-wheeler, launched in 2020. 
• TVS X, which is said to be the world’s most advanced connected electric scooter, proudly crafted in India. This groundbreaking vehicle redefines the global electric mobility landscape with its striking design, unparalleled performance, and state-of-the-art technological features, establishing a new standard in the electric scooter category.
• E-bike, encompasses the Cilo, EGO Movement, Simpel, and EBCO ranges, offering a variety of mountain bikes and city bikes. These products are designed to cater to both urban commuters and outdoor enthusiasts, blending performance with urban style.

Bengaluru-based electric vehicle company Ultraviolette Automotive collaborated with the Madras Regiment Centre (MRC) of the Indian Army for a five-day rally across Tamil Nadu, by providing a fleet of F77 motorcycles.

The ride honoured the army Veterans and Veer Naris of Madras Regiment and the Armed Forces community in the region.

Under the aegis of the Dakshin Bharat Area, the rally covered six districts of Tamil Nadu - Tirupur, Karur, Dindigul, Madurai, Theni and Coimbatore. The team of army personnel engaged with approximately 3,000 veterans and veer naris during the journey: addressing various concerns, sharing crucial information on entitlements, and providing immediate assistance. The F77s covered a cumulative distance of over 6000 kilometres.

Narayan Subramaniam, CEO & Co-Founder, Ultraviolette, said, " Collaborating again with the Indian Army for this remarkable outreach initiative is an honour that resonates deeply with Ultraviolette's ethos. Our vision to create world-class technology is inspired by the spirit of the India - undaunted, resilient, and driven by purpose. The F77 embodies the very principles that define our Armed Forces - precision, performance, and an unwavering commitment to excellence. To witness Ultraviolette playing a key role in this rally, honouring veterans, and their families, is not just a privilege but a defining moment in our journey".

Suzuki Motorcycle India (SMIPL), a leading manufacturer of two-wheelers in the country, has reported wholesales of 112,948 units for April 2025, which is 14 percent higher than 99,377 units it sold last year.

The company reported an 8 percent growth in its domestic sales at 95,214 units, as compared to 88,067 units last year, while exports grew by 57 percent at 17,734 units, as against 11,310 units for the same period last year.

Deepak Mutreja, Vice-President – Sales & Marketing, Suzuki Motorcycle India, said, “This positive start to the year fills us with gratitude. Each unit sold represents the beginning of a new journey with our customers and we are thankful to be a part of it. We will continue to work sincerely to meet the evolving expectations of our customers and contribute positively to their journey with us.”

Last month, the company further upgraded its product lineup, including the Hayabusa to be OBD-2B compliant.

Chennai-based two-wheeler and three-wheeler maker TVS Motor Company has announced its wholesales for April 2025. The company reported witnessing a 16 percent growth, selling 443,896 units, as against 383,615 units last year. 

The domestic two-wheeler sales include 220,527 motorcycles and 169,741, while exports accounted for 106,683 units.  

EV sales grew by 59 percent, rising from 17,403 units in April 2024 to 27,684 units last month.

Three-wheeler sales grew by 50 percent YoY from 9,023 units to 13,566 units.

Blending the pulse of street culture, community and high-octane energy, Royal Enfield hosted the first-ever edition of HunterHood in Mumbai and New Delhi during the last weekend of April 2025. 
Inspired by the spirit of Hunter motorcycle of the company, the HunterHood event – the latest cultural initiative built around the ethos of “From the streets, For the streets” – brought together riders, artists and urban explorers across the two Indian mega cities. 
The company also unveiled ‘The 2025 Hunter 350’ with three new colourways and upgraded features inspired by and designed for ‘The Coolest Neighbourhoods of the world’.
Featuring unique programming in the form of skateboarding sessions, spontaneous cyphers, vibrant graffiti art, live music jams, dynamic dance circles and exhilarating BMX stunts, the event witnessed high-octane performances by some of India’s top musicians like Dino James, Wild Wild Women, Shah Rule, Suggahunny, The Spindoctor, OG Shez, Ikka, DK Mocity, Dhanji, Lush Lata and Samriddhi Bhargav. 
The event saw over 12 homegrown, premium and emerging street-led brands spanning skateboarding, apparel, sneakers and the culinary space participate. It was attended by 5,000 people across the two mega cities.