TVS Motor Company (TVSM), a global leader in the two-wheeler and three-wheeler segments and a part of TVS VENU, has announced the launch of its premium motorcycle experience channel – TVS Paddock.

The strategic initiative comes in response to India's rapidly growing premium mobility market, where rising affluent consumers and shifting luxury lifestyles favour personalised, community-oriented brand interactions over standard product transactions.

TVS Paddock introduces a holistic retail environment that brings motorcycles, merchandise, personalisation and community spaces together under a single roof.

To create these spaces, TVS Motor Company partnered with Checkland Kindleysides, a London-based boutique retail design agency recognised for creating culture-shaping retail experiences. The resulting network reimagines the complete customer journey from initial product discovery to long-term aftersales support.

The TVS Paddock store aesthetics are explicitly modelled after TVS Motor Co’s four decades of racing heritage and mechanical engineering. It integrates end-to-end digital pathways streamline the vehicle exploration, customisation and transactional phases.

Specialised areas for Built-To-Order (BTO) customisation allow buyers to personalise their motorcycles.  A unique product layout approach engineered to enhance physical bike discovery and experiential presentation. Immersive zones dedicated to exclusive brand merchandise, performance apparel and collaborative accessories. These outlets will house specialised service capabilities and expert technical consultation to ensure high-tier aftersales support.

TVS Paddock is scheduled for an official commercial rollout in Q2 FY2027 (July–September). The network will function as an independent, premium retail ecosystem designed to strengthen customer connections through community building and tailored brand touchpoints.

Sudarshan Venu, Chairman, TVS Motor Company, said, "TVS Paddock is our strategic commitment to redefining premium ownership by bringing together innovation, personalisation, and immersive engagement to build deeper customer connections. The future of premium motorcycling will be defined by the experiences, communities, and ecosystems we create around them. As premium motorcycle customers continue to evolve, seeking deeper, meaningful and holistic engagement, TVS Paddock will cater to these aspirations and deliver a truly elevated brand experience."

Comments (0)

ADD COMMENT

Link Copied!

Anand Mahindra, the Chairman of Mahindra Group, has unveiled the Jawa All Stars 42 Bobber at the Global Chess League 2026. The unveiling represents the second release under the company's All Stars series.

The Jawa All Stars 42 features a 334 cc, single-cylinder, four-stroke, liquid-cooled DOHC engine with electronic fuel injection and a twin exhaust system. The engine delivers 29.9 PS at 7,500 rpm and 30.01 Nm of torque at 5,500 rpm, paired with a six-speed transmission.

Built on a double cradle frame with a 1,485 mm wheelbase and 145 mm ground clearance, the motorcycle incorporates 35 mm telescopic front forks and a seven-step adjustable gas-filled rear monoshock absorber. Weighing 177 kg with a 12.5-litre fuel tank, it utilises a 280 mm front disc brake and a 240 mm rear disc brake supported by dual-channel ABS. Additional dimensions include a seat height of 740 mm, an 18-inch front wheel with a 100/90 tyre and a 17-inch rear wheel with a 140/70 radial tyre.

The All Stars edition introduces revised graphics, chequered patterns and updated colour schemes, including Silver Knight and Shadow Black variants.

The Jawa All Stars 42 can be had for prices starting INR 208,942 (ex-showroom Delhi) for the Mystic Copper shade, extending to INR 219,942 for the Black Mirror variant. Additional pricing includes INR 215,942 rupees for the Jasper Red finish and INR 217,942 rupees for the Shadow Black model.

Anand Mahindra said, “The Global Chess League has shown how individuality and collective purpose can exist side by side. Every player approaches the board with their own style yet contributes to something larger than themselves. The new Jawa All Stars 42 Bobber reflects a similar idea. It celebrates those who are confident in their own choices and understand that every meaningful move on a chessboard or on the road, begins with intent.”

Comments (0)

ADD COMMENT

Link Copied!

Royal Enfield has launched the Himalayan 440 motorcycle at prices starting at INR 229,000 (ex-showroom Tamil Nadu) at the inaugural Himalayan Basecamp event in Ladakh. The launch marks 10-years since the introduction of the initial Himalayan series.

The model features an updated 443cc single-cylinder, long-stroke engine paired with a six-speed transmission. The Himalayan 440 produces 25.4 bhp at 6,250 rpm and 34 Nm of torque at 4,000 rpm.

Built on a half-duplex split-cradle frame, the motorcycle includes 41mm telescopic front forks with 200mm of travel and a linkage-type rear monoshock with 180mm of wheel travel. The chassis incorporates 21-inch front and 17-inch rear spoke wheels, providing 220mm of ground clearance alongside an 800mm seat height and a 15-litre fuel tank.

Braking is managed by a 300mm front disc with a two-piston floating caliper and a 240mm rear disc, supported by switchable dual-channel ABS. Additional specifications include an LED headlamp, digital-analogue instrument panel, Tripper navigation system, and a USB Type-C charging port.

B Govindarajan, Managing Director, Eicher Motors and Chief Executive Officer of Royal Enfield, said, “Over the past decade, the Himalayan’s journey has been deeply gratifying and emotional for us - one shaped by both the mountains and a global rider community that transformed a simple adventure motorcycle into an international phenomenon. One of our most cherished products, it opened the doors to adventure touring and exploration, paving the way for extraordinary journeys from Everest Base Camp to the South Pole. The Himalayan 440 marks a celebration of this incredible journey. Driven by the messages from our community and guided thoughtfully by authentic rider feedback, the Himalayan 440 delivers precisely what was asked for - a simple, accessible, and uncomplicated adventure tourer - the same essence that defined the OG Himalayan.”

Initial production units will carry a 10-year anniversary emblem on the fuel tank. The vehicle is offered in three colour options, namely Sela Black, Mustang Brown and Nelong White.

Royal Enfield is also providing optional 7-year extended warranty package alongside roadside assistance for the Himalayan 440.

Comments (0)

ADD COMMENT

Link Copied!

Honda Motorcycle & Scooter India Pvt Ltd (HMSI) has reported total sales of 5,79,000 units in August 2026, up eight percent year-on-year as compared to total sales of 5,34,000 units in August 2025. Domestic sales in August 2026 stood at 5,17,000 units, up eight percent as compared to 4,81,000 units sold in August 2025. Exports stood at 61,000 units in August 2026, up 15 percent as compared to the export of 53,000 units in August 2025.

For the year-to-date period of FY27 (April-August 2026), HMSI recorded total sales of 27,33,000 units, registering 13 percent growth against the total sales of 24,25,000 units in April-August 2025. Domestic sales stood at 24,07,000 units during the respective period, up 11 percent as compared to the domestic sales of 21,76,000 unit during April-August 2025. Exports stood at 3,26,000 units during April-August 2026, up 31 percent as compared to the export of 2,49,000 units in April-August 2025.

HMSI, during Augst 2026, continued to serve customers across markets, reinforcing its commitment to mobility solutions across India through a nationwide network of over 7,000 touchpoints.

Comments (0)

ADD COMMENT

Link Copied!

Hero MotoCorp, the world’s largest two-wheeler manufacturer, has entered a strategic alliance with distributor VELOSA (Oriental Motors, S.A.) to manage its sales and distribution operations across El Salvador. The move forms part of the manufacturer's operational expansion in Central America.

As part of the rollout, VELOSA has opened a flagship retail facility on Calle El Progreso and established additional sales outlets at Metrocentro San Salvador and Plaza Mundo Soyapango. The distributor has also established network agreements with over 30 authorised dealers across the country to provide sales, service and spare parts support.

Sanjay Bhan, Executive Vice-President of Global Business, Global Product Planning and Global Market Insights, Hero MotoCorp, said, “El Salvador is a strategic market for Hero MotoCorp in Central America. Over the past 13 years, Hero has served nearly 50,000 customers in El Salvador, with iconic models such as Hunk and Xpulse, playing a key role in building the brand’s presence. Through its new alliance with VELOSA, Hero is entering its next phase of growth, with a focus on enhancing the customer experience, expanding service coverage and strengthening end-to-end customer support.”

Carlos Landaverde, Commercial Manager, VELOSA, said, “We are delighted to begin this new chapter with Hero MotoCorp in El Salvador. VELOSA brings a strong regional automotive track record and a clear commitment to service, support and customer proximity. Our objective is to build on the trust Hero has earned over the years and provide a superior experience for existing and future Hero customers.”

Integrated sales, servicing, and replacement parts operations have commenced at the Calle El Progreso flagship location, alongside facilities in Merliot and Santa Ana. The outlets at Metrocentro San Salvador and Plaza Mundo Soyapango will handle vehicle sales exclusively.

Furthermore, Hero MotoCorp is marking the expansion with a five-year or 60,000-kilometre warranty package and four inspection services across its product range in the market.

Comments (0)

ADD COMMENT

Link Copied!