TVS Motor Company (TVSM) announced initiatives focusing on technology, safety and rider training on Day 2 of its flagship TVS MotoSoul 5.0 motorcycling festival. The company showcased the Aegis Rider Vision AR HUD Helmet, announced a partnership between TVS Racing and MT Helmets, and launched the TVS Racing Offroad Training Academy.

The Aegis Rider Vision Helmet uses advanced Augmented Reality (AR) Head-Up Display (HUD) technology for rider safety. It employs spatial anchoring to project essential information, such as navigation cues, speed, safety alerts, and notifications, directly into the rider’s line of sight, ensuring uninterrupted focus on the road.

The helmet features a binocular µOLED projection system, an integrated action camera, wireless connectivity, adaptive brightness and a 7,000 mAh battery. It pairs with TVS motorcycles via a companion app for customised display information. Developed with Nexx Helmets, its carbon fibre shell meets standards including ECE 22.06 and CE certification.

TVS Racing has formed a partnership with MT Helmets, a premium helmet manufacturer, to introduce helmets engineered for superior aerodynamics, comfort, and global-standard safety, starting at INR 5,999. The collaboration merges TVS Racing’s performance ethos with MT’s protection science.

As part of its ‘Ride for Change’ initiative, TVS Motor Company also organised a children’s helmet distribution drive in Vagator, distributing 100 helmets to students to encourage early awareness of road safety.

TVS Motor Co also launched the TVS Racing ‘Offroad’ Training Academy, a specialised platform designed to help riders develop foundational off-road and adventure riding skills. Led by TVS Racing champions and international instructors, the academy focuses on Level 1 skill building, covering bike handling, terrain navigation, body control, balance, and obstacle riding for riders with limited off-road experience.

Vimal Sumbly, Head Business – Premium, TVS Motor Company, said, "MotoSoul has always been a reflection of creating a platform for the future of motorcycling. Day 1 celebrated design, individuality and creative expression, while Day 2 strengthened our focus on innovation, advanced technology and rider experiences. Together, they represent the culture we want to build, one that is progressive, responsible and deeply connected to its community. As we look ahead, our aim is to expand this platform further, bringing even more innovation, collaboration and rider-centric experiences to MotoSoul next year."

Comments (0)

ADD COMMENT

Link Copied!

Pune-based two-wheeler and three-wheeler major Bajaj Auto has announced that Triumph Motorcycles has crossed 100,000 units sales milestone in India.

The achievement was supported with Triumph Motorcycles' partnership in Q2 2023 with Bajaj Auto, which brought together its global engineering strength with latter’s R&D, manufacturing and distribution reach. At present, Triumph Motorcycles sells its products across 200 towns, through 230 stores in the country.

This was further supported by establishing a strong riding community through World of Triumph and the Distinguished Gentleman’s Ride. Furthermore, the made-in-India Triumph 400’s are now shipped to over 18 countries such as Japan, Australia, Taiwan, Mexico and South Korea.

Manik Nangia, President, Probiking, Bajaj Auto, said, “Reaching 100,000 Triumph motorcycles on Indian roads within just 2.5 years is a proud milestone for us. Triumph customers are discerning riders who have strongly endorsed our engineering with our modern classic motorcycles. The brand has always been built for those who know the difference, and we remain committed to strengthening our premium ecosystem and deepening our engagement with riders across the country.”

Comments (0)

ADD COMMENT

Link Copied!

Classic Legends, the Mahindra & Mahindra-backed manufacturer of Jawa, Yezdi and BSA motorcycles, has appointed Jayapradeep Vasudevan (JP) to its leadership team. He joins the organisation with around three decades of experience in the automotive industry, focusing on strategic leadership and commercial operations.

Jayapradeep previously served as the President of Kinetic Green’s two-wheeler business, where he managed the sales expansion of the Kinetic E-Luna e-scooter. His career includes nearly three decades in the automobile sector, with a tenure at Royal Enfield during its brand transformation.

For the past three years, he has operated within the electric vehicle (EV) sector, holding roles at Raptee.HV and Kinetic Green. This experience provided insights into consumer expectations and startup operations, which he now brings to the premium motorcycle segment.

In his new role at Classic Legends, Jayapradeep will work with the company’s dealer network and internal teams to scale the presence of its heritage brands. The company operates as a startup entity while managing a portfolio of established motorcycle marques.

“After nearly three decades in the automobile industry, I continue to feel grateful for the journeys that shape both my perspective and purpose. A significant part of my professional journey was with Royal Enfield, where I had the privilege of being part of a remarkable transformation journey with immense learning outcomes. With all the learning and experience of the transformational journey, three years back I stepped into the EV space with Raptee.HV and subsequently Kinetic Green. The experience with these EV startups offered valuable insights into the expectations of the new-generation consumers and helped me adapt to the pace and mindset of the startup ecosystem,” said Jayapradeep.

Comments (0)

ADD COMMENT

Link Copied!

Hero MotoCorp, the world’s largest two-wheeler manufacturer, along with Harley-Davidson, a premium motorcycle brand, have inaugurated new full-line Harley-Davidson dealerships in Kochi, Kerala and Bengaluru, Karnataka. With this, Harley-Davidson now has 22 full-line dealerships in India.

The new facilities will stock the entire range of Harley-Davidson models in India, right now from Completely Built Unit models as well as the Hero MotoCorp-manufactured Harley-Davidson X440, X440 T and the variants. 

These 3S dealerships will provide customers access to the entire Harley-Davidson range under one roof along with providing service & spares facilities, Harley-Davidson Genuine Merchandise and Accessories and manage the Harley Owners Group (H.O.G) community program via local chapters.

Ravi Avalur, Head - Harley-Davidson Business Unit, Hero MotoCorp, said,  “The collaboration between Harley-Davidson and Hero MotoCorp has enabled us to strengthen our presence in India with the introduction of new full-line dealerships that offer the complete Harley-Davidson segment. The announcement of these dealerships, along with the Inaugural Ride, reflects our continued shared commitment to building a strong and engaged rider community. This is especially meaningful in Kochi and Bengaluru, as both cities have a long history of riding culture. It also reflects our vision to build a strong, future-ready premium motorcycling ecosystem backed by world-class product, retail experience and aftersales infrastructure.”

Comments (0)

ADD COMMENT

Link Copied!

Suzuki Motorcycle India (SMIPL), the subsidiary of Suzuki Motor Corporation, Japan, held the Suzuki Access Mileage Contest in Rupnagar (Ropar), Punjab. The initiative involved 40 Suzuki Access owners and prospective buyers to evaluate the scooter’s fuel efficiency in city conditions.

The contest is part of a series of customer engagement events designed to demonstrate the mileage, pickup, and build quality of the Suzuki Access. The event was organised in association with Soni Suzuki and focused on real-world performance metrics for daily commuting.

The event targeted owners who purchased their scooters within the last year. To ensure transparency, the contest followed a specific testing protocol, where participants rode on designated city roads covering a distance of 20 kilometres. Scooters started with a full tank. Upon completion of the route, tanks were refilled to determine the exact fuel consumed. The mileage for each participant was calculated based on the fuel used over the 20-kilometre distance.

In addition to the mileage runs, the event included test rides for prospective customers and feedback sessions with existing owners regarding vehicle reliability and comfort.

Deepak Mutreja, Vice-President, Sales & Marketing, Suzuki Motorcycle India, said, “The Suzuki Access Mileage Contest places a strong focus on fuel efficiency, bringing our brand promise of ‘Pickup Bhi, Mileage Bhi, Shandar Quality Ke Sath’ to life. By riding on city roads, participants experience the scooter’s real-world mileage. Along with mileage, customers also get to experience the quality and reliability that have made the Access a trusted choice of over 6 million customers. We appreciate the participation from customers in Rupnagar. We will continue to extend such on-ground initiatives to more cities across India, allowing customers to connect closely with our two-wheelers and witness their performance firsthand.”

Comments (2)

ADD COMMENT

Link Copied!

• 

  - Nani Kanna March 06, 2026 10:08 AM

  MHF6NLPNQRD

  Reply
• 

  - Nani Kanna March 06, 2026 10:07 AM

  MHF6NLPNQRD

  Reply