TVS Motor Company (TVSM), a leading two- and three-wheeler manufacturer has launched a new variant for its popular commuter offering – the TVS Raider iGO – at INR 98,389 (ex-showroom Delhi). The launch also is part of the brands celebration for surpassing one million sales milestone. 

The company states that the TVS Raider is the most awarded and tech-loaded 125cc motorcycle, and the newly launched TVS Raider iGO now comes with the ‘boost mode’, a category-first feature enabled by iGO Assist technology.

The variant features a stunning new Nardo Grey colour complemented by red alloys, along with an upgraded reverse LCD Connected cluster packed with over 85 connected features. This combination enhances the motorcycle’s sporty and premium appeal, ensuring exciting,  safe and connected ride.

The TVS Raider equipped with iGO Assist delivers 11.75Nm@6000rpm torque. The iGO assist also enables rider with an acceleration from zero to 60 kmph in just 5.8 seconds with its first-in-segment feature, the boost mode. In addition, there is a claimed 10 percent improvement in fuel efficiency.

Aniruddha Haldar, Senior Vice-President - Head Commuter Business and Head Corporate Brand & Media, TVS Motor Company said, "TVS Raider just got even more Wicked. The segment first Boost mode delivers additional 0.55 Nm of torque and 10 percent improvement in fuel efficiency. Our GenZ riders care most about the acceleration and mileage and the new TVS Raider delivers on both. Also, the snazzy Nardo grey colour, paired with red alloys will continue to set apart the style quotient of our riders. It’s this unrelenting focus on delighting our riders that has ensured that the TVS Raider has already surpassed a million count in the shortest period. This kind of brand love is humbling and energising.”

The new variant comes equipped with TVS SmartXonnect technology, featuring a revamped reverse LCD Cluster with more than 85 Bluetooth connected features like voice assist, turn-by-turn navigation, ride reports and multiple riding modes.

TVS Raider is coupled to an advanced 124.8cc air and oil-cooled 3V engine, churning out a maximum power of 8.37kW@7500 rpm with segment first multiple ride modes. The dynamic comfort and handling can be attributed to the gas-charged five-step adjustable mono-shock suspension, low friction front suspension and split seat, five-speed gearbox and 17-inch alloy wheels

Comments (0)

ADD COMMENT

Link Copied!

Classic Legends, an Indian motorcycle manufacturer by the Mahindra Group the makers of Jawa, Yezdi and BSA brands, celebrated the 24^th Edition of International Jawa-Yezdi Day (IJYD) on 12 July 2026.

The event, which began as an initiative among motorcycle owners, involved over 7,500 riders across 150 cities in India this year. The celebration included 40 enthusiast communities in India and participants in 11 countries, who marked the occasion through rides and gatherings. The event united owners of vintage motorcycles with riders of current Jawa and Yezdi models.

Anupam Thareja, Co-Founder, Classic Legends, said, "24-years ago, International Jawa-Yezdi Day began as a simple expression of passion among riders who wanted to celebrate the motorcycles they loved. Today, it has grown into a global tradition that transcends borders and generations. What makes IJYD truly special is that it belongs to the riders themselves. Every ride, every gathering and every shared story keeps this legacy alive. More importantly, it celebrates the friendships, communities and memories built around these motorcycles. We are honoured to be a part of movement that continues to grow stronger with every passing year."

The festivities were organised by more than 40 rider clubs, along with dealerships and enthusiast communities.

Comments (0)

ADD COMMENT

Link Copied!

IGNYTE, the premium helmet brand of Steelbird, has introduced its Carbon Fibre Series, featuring three models: the IGN-10, IGN-14, and IGN-16.

The helmets are manufactured in-house using carbon fibre composite shells designed for impact performance and durability. It introduces multi-colour exposed carbon fibre textures and finishes.

The IGN-10 and IGN-14 are priced at INR 14,999, while the IGN-16 is priced at INR 19,999. The helmet comes with a three-year warranty and accessories such as smoke visors and fitting head foam.

It uses an Expanded Polypropylene (EPP) liner with Kevlar reinforcement, which provides energy absorption and multi-impact capability. The series holds both ISI and DOT certifications. Features include anti-fog and anti-scratch visors, ventilation channels, antimicrobial interiors and an aerodynamic profile. The production process utilises balloon moulding.

Kashish Kapur, Director, Steelbird Hi-Tech India, said, "The IGNYTE Carbon Fibre Series represents our vision of creating premium helmets that combine world-class safety, advanced materials, and exceptional craftsmanship. Every helmet has been designed and manufactured in-house with a strong focus on innovation, lightweight performance, and rider protection. With this launch, we are taking another significant step towards offering Indian motorcyclists globally competitive products that deliver the highest standards of safety and performance."

Comments (0)

ADD COMMENT

Link Copied!

Hero MotoCorp, the world’s largest two-wheeler manufacturer, has introduced a campaign for its Destini scooter, titled ‘Hero Ka Scooter, Scooter Ka Hero.’ Conceptualised by McCann India, the campaign focuses on the relationship between a father and child, portraying the scooter as a companion for family journeys.

The campaign film features a girl who imagines an evening ride with her father as an adventure involving a dragon. The narrative integrates product features into the story: the metal body provides protection, the mileage exhausts the creature in a race, the legroom stores food and the under-seat storage is used to toast corn.

Aashish Midha, Head of Marketing, Hero MotoCorp, said, “At Hero MotoCorp, we believe the most meaningful stories are those rooted in everyday life. ‘Hero Ka Scooter, Scooter Ka Hero’ celebrates parents – the everyday heroes of every Indian family –through the boundless imagination of a child. The Hero Destini has always stood for trust, comfort and practicality, and this campaign brings those values to life in a way that is both emotionally engaging and deeply relatable. It reinforces our commitment to building products that become an integral part of our customers’ lives and cherished family moments.”

Prasoon Joshi, Chairman, Omnicom Advertising India, said, “The more memorable ideas rarely begin with what a brand wants to say. They begin with something people already feel, but may not have found the words for. When a brand captures that truth, it stops feeling like advertising and starts feeling deeply familiar. Hero Destini expresses this in a simple but evocative manner. Every child sees their father as their first superhero, not because he has superpowers, but because he quietly shows up, overcomes obstacles and finds a way to keep the family moving. In the film, the scooter becomes part of that quiet magic. It isn’t just a ride. It helps turn an ordinary journey into an adventure, complete with a dragon, seen through a child’s eyes. That’s what makes the film linger. It reminds us that true creativity doesn’t need to exaggerate reality; it elevates the genuine emotions already present. And this is where the brands then find a place in people’s hearts.”

Comments (0)

ADD COMMENT

Link Copied!

India Yamaha Motor has launched the FZ-Blue Flex, a motorcycle capable of running on ethanol-blended fuels ranging from E20 to E85 at INR 1,24,240 (ex-showroom, Delhi).

The motorcycle, powered by a 149cc fuel-injected engine, delivers 8.6 kW of power and 12.8 Nm of torque via a 5-speed gearbox. It uses a front telescopic suspension, a rear swingarm and an anti-lock braking system.

Hajime Aota, Chairman, Yamaha Motor India Group, said, “Achieving a carbon-neutral future requires a dynamic, multi-pathway strategy rather than a single solution. Having already commenced our electric vehicle journey in India, the introduction of our innovative Blue Flex technology marks another strategic milestone. This move is a deliberate alignment of Yamaha’s global sustainability vision with the Indian government’s progressive biofuel policies. By embracing multiple technological avenues, we reinforce our commitment to global carbon neutrality goals while providing versatile, high-quality products tailored to the evolving needs of Indian consumers.”

The motorcycle will be available in Metallic Black and sold through selected Blue Square dealerships across Delhi, Uttar Pradesh, Maharashtra, Karnataka, Telangana and Tamil Nadu.

Comments (0)

ADD COMMENT

Link Copied!