Shell Lubricants has announced that it has maintained its status as the world's leading supplier of finished lubricants for 19 consecutive years, according to the 23rd edition of the Global Lubricants: Market Analysis and Assessment 2025 report by Kline & Company (Kline).

The report ranks Shell as the number one global lubricants supplier based on finished lubricants sales volumes across automotive and industrial segments worldwide. Shell held a global market share of 11.6 percent, with sales in 2024 split evenly across segments: 37 percent consumer automotive, 32 percent industrial and 31 percent commercial automotive. Shell secured the number one ranking in all three categories: consumer automotive, commercial automotive and industrial.

The Kline report assesses the use of lubricants across end-use industries and emerging market trends such as electric vehicles (EVs) and immersion cooling fluids (ICFs).

Shell attributes its market position to investments in premium and differentiated products, including Shell Helix passenger car motor oil, Shell Rimula truck and heavy-duty engine oils, and Shell Tellus and Shell Gadus for industrial sectors.

In 2025, Shell Helix Ultra upgraded to the latest API SQ specifications, followed by the launch of Shell Advance Ultra with API SP for motorcycles and scooters. The company also renewed its partnership with BMW M Motorsport.

In the industrial sector, Shell introduced DLC Fluid S3, a Direct Liquid Cooling solution for high-performance computing and AI. Shell Lubricants also achieved an industry first when its immersion cooling fluids received Intel certification, enabling their use in data centres worldwide.

Jason Wong, Global Executive Vice-President, Shell Lubricants, said, “At nineteen consecutive years of leadership as the number one global supplier of finished lubricants, we remain focused on the ability of lubricants to power progress across consumer, commercial and industrial applications. Our aim is to become the most customer-focused energy marketer and trader, and we continue to invest in premium, high-efficiency products. These offerings create long- term value in areas where we have market leadership and competitive advantages.”

Sushmita Dutta, Senior Project Manager at Kline, stated, “To maintain the number one position in the global lubricants market for nineteen consecutive years is a remarkable achievement. Our analysis shows that Shell’s success is built on a consistent strategy: investing in technologically advanced, premium products and building lasting relationships with customers across all sectors."

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SMK, the premium brand of Studds Accessories Ltd, launched the SMK Cygnus helmet and a new collection of riding gear at India Bike Week 2025. The company, part of the world’s largest helmet manufacturer by volume, introduced several models and a complete riding jacket line-up following their debut at EICMA.

The SMK Cygnus features a 180deg rotating chin bar, a flip-back innovation that allows the helmet to convert between full-face and open-face modes. This mechanism enables the helmet to sit differently to suit various postures, such as an upright position for cruisers or a tucked position for sport riding.

The helmet is one of the few in India with P/J Certification, allowing it to be used safely in both open and closed positions. It is constructed with an Energy Impact Resistant Thermoplastic (EIRT) shell and a multi-density EPS liner. Features include a wide anti-scratch visor with Pinlock MaxVision @120, an integrated sun visor, a double D-ring fastener, and a removable hypoallergenic liner. The Cygnus is expected to retail between INR 17,000 and 20,000 in the coming months.

SMK also announced the arrival of the Ares and Nova models. The Ares includes a detachable sun peak and sun visor, while the Nova features an eyeglass-friendly harness and an optically corrected field of vision. These models will be priced at INR 6,350 and INR 3,900 respectively.

For urban and touring needs, the brand introduced the Delta City and Delta Tour demi-jet helmets:

Delta City: A lightweight helmet for commuting with an internal clear visor and moisture-wicking fabric.

Delta Tour: Designed for long distances with an external dual visor, contoured cheek pads, and pockets for Bluetooth communication systems. Prices for the Delta series start from INR 3,299.

The brand displayed its full riding jacket collection, all of which are CE Level A certified. The Infinity Rush and Gladiator models are designed for summer with mesh panels and waterproof liners. The Apex Adventura is a 3/4-length touring jacket with thermal liners and a hydration pack system. For women, the Athenova provides a winter solution with waterproofing and ergonomic styling.

Sidhartha Bhushan Khurana, Managing Director, STUDDS Accessories, said: “India Bike Week has always been about celebration of the evolving spirit of riding in India. As demand grows for premium motorcycles and high-quality riding gear, SMK has been at the forefront of leading this shift with our commitment to premium design, advanced safety and superior comfort, for diverse riding styles. We are proud to introduce our new helmet range, led by the Cygnus, along with refreshed graphics and an expanded jacket collection. The overwhelming response from riders today further validates SMK preference as a premium helmet Brand in India.”

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Dylect, a lifestyle tech brand, has launched Flow Prime, a new pressure washer designed to bring professional-grade cleaning power to everyday Indian households at INR 5,499.

The compact unit is driven by a 1800W copper-winding motor, which delivers 130 Bar pressure and a 6.5-litre a minute flow rate. This makes it ideal for a wide range of cleaning tasks, including washing cars, bikes and cleaning balconies, patios, storefronts and outdoor furniture.

A standout feature is the Flow Prime's ability to operate from either a tap or a bucket, offering flexibility to clean in virtually any location. It also boasts IPX5 waterproofing, automatic shut-off for motor safety, and built-in heat protection for longer cleaning sessions.

Anuj Bhatia, Founder, Dylect, said, “Responsible innovation has always shaped the way we build our products. With Flow Prime, our focus was to deliver powerful, high-quality cleaning while promoting more mindful water usage. Its optimised flow technology significantly reduces water consumption compared to conventional methods, enabling homes and small businesses to adopt cleaner, more sustainable practices without sacrificing performance.”

Dylect stated it has established community of over 100,000 customers. Every Flow Prime unit is shipped with a comprehensive accessory kit, including an 8-metre outlet hose pipe, a soap bottle and various connectors.

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Mobility-tech startup Automoto has launched InspektAI, a buyer-side vehicle inspection and verification platform aimed at solving the absence of trust infrastructure for buyers in India’s used-car market.

The used-car segment, currently valued at USD 36 billion and is projected to touch USD 70–100 billion. Despite the market's expansion on the seller and marketplace side, the buyer remains the least protected stakeholder, with issues such as odometer tampering, concealed accident damage, panel replacements and valuation distortion remaining largely unregulated.

InspektAI acts as a platform-agnostic verification layer, combining AI-based dent detection, ECU/OBD analytics, over 300 point mechanical & structural checks and a digital inspection passport that can plug into underwriting, insurance scoring and marketplace workflows.

Sreeraj PV, Founder & CEO, Automoto, said, “India’s used-car market has solved supply, not trust. Transaction risk still comes from information asymmetry. InspektAI is designed as a neutral, AI-backed truth layer that protects buyers and strengthens the ecosystem.”

InspektAI has launched in Bengaluru, with expansion to other metros planned over the next few quarters. The company said it is already in discussions with NBFCs, insurers, mobility platforms and EV ecosystem players to integrate InspektAI into their risk and valuation processes.

It was recently, Automoto closed the first tranche of its extended pre-seed round, backing its push into trust infrastructure for mobility. The company operates across multiple lifecycle layers including InspektAI, the Moto365 ownership stack and skill-development initiatives under Automoto Akademie. Automoto is positioning InspektAI as a potential trust API for India’s mobility-finance stack.

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Tier 1 automotive supplier Uno Minda has launched a Portable Electric Vehicle Wall Charger designed for home charging. The Uno Minda Car EV Wall Charger will be available across retail outlets and online platforms, including Amazon, Flipkart and Unomindakart. The device has an MRP of INR 50,000 and a launch price of INR 32,514, backed by a one-year warranty.

The new charger delivers a 7.4 kW fast-charging output and is IP65-rated waterproof & dustproof design and IK-10-rated high impact-resistant body, which allows customers to charge their EVs in any weather conditions, including rain and heat.

Anand Kumar, Vice-President – Sales & Marketing, Uno Minda (Aftermarket), said, “The Uno Minda Car EV Wall Charger is not merely a convenience tool; it’s an essential part of India’s transition to cleaner and smarter mobility. Built with precision engineering, it delivers a 7.4kW single-phase fast-charging output at 230V AC, ensuring rapid and efficient energy transfer with superior thermal management. The charger features a Type 2 integrated socket, an IP65-rated waterproof and dustproof enclosure, and an IK10-rated high-impact-resistant body, ensuring durability and safety even in demanding conditions. The smart LED interface provides real-time charging status and error alerts, enhancing usability. On the connectivity front, it supports multiple network communication options, including cellular network, Ethernet, Wi-Fi, and Bluetooth 5.0, offering flexibility for remote monitoring and smart integration. In addition, the system is safeguarded by comprehensive protection mechanisms against overvoltage, overcurrent, overheating, and short circuits, coupled with automatic cut-off and restart features to ensure uninterrupted performance.”

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