Shell Lubricants unveiled a campaign, called Ab Duniya Dekhgi, to strengthen its position as a trusted partner of mechanics.

The company said the campaign celebrates the unyielding spirit, dedication and hard work ethic of mechanics, which has helped them hone their skills and make a name for themselves. 

Through this campaign, Shell aims to empower and celebrate mechanics, who have proved to be trusted advisors for bikers, playing a key role in oil change and maintenance decisions. Honing their skills over the years, many mechanics have transitioned from apprentice to auto experts and workshop owners, and Shell has been a part of their ambitious journey, helping them reach great heights. This has been made possible through Shell's Ustaad Programme, which supports mechanics' business needs, including product and technology efficacies, training and support tools. The programme also offers them cash coupons on the sale of Shell Advance products, loyalty reward points on every oil change, access to training programmes, and branded merchandise. Mechanics can download the ShareApp - Shell Advantage Rewards App, to avail the programme's benefits.  

Endorsed by Rannvijay Singha, the campaign has launched two new inspiring brand films that bring alive Shell's commitment to mechanics in their ambitious journey towards success. 

"Being a biking enthusiast, I have known mechanics at very close quarters and always admired their experience and knowledge. I've had many an experience where I had to navigate out of a tough spot and had to play the role of a mechanic. I have utmost respect for them and strongly believe that their contributions should not go unnoticed. I am, therefore, delighted to be associated with the Shell Advance 'Duniya Dekhegi' campaign that allows us to show our gratitude to mechanics and recognise their success," said Rannvijay Singha.

Raman Ojha, Country Head, Shell Lubricants, India, said, "The 'Ab Duniya Dekhegi' campaign is not about brand Shell; rather, it is the celebration of the spirit of thousands of our 'Ustaads' who relentlessly work with us every day. Not only are they immensely talented, but their deep knowledge of the trade is also key to their expertise in knowing these complicated machines – bikes; often so well, that we proudly call them 'Bikes Ke Doctor'. We all have dreams, aspirations and often times in life, simply need that little support that enables us to move Higher & Onwards! In their journey where they are driven by pure passion for bikes and their dreams to grow bigger, here is our attempt at doing our small bit in supporting our 'Ustaads' and 'Bike Doctors' to move closer to achieving their dreams of setting up bigger and more equipped workshops, mobility vehicles, providing employment support, trainings, and much more. Our call to them always will be- "Karo apne sapne sakaar". (MT)

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Studds Accessories, a leading two-wheeler helmet manufacturer, has launched the Raider Youth Looney Tunes Edition in collaboration with Warner Bros. Discovery Global Consumer Products at prices starting at INR 1,395.

The helmet features character graphics from the Looney Tunes franchise integrated onto Studds’ full-face youth helmet architecture.

The graphics incorporate characters including Bugs Bunny, Tweety, Daffy Duck, Taz, Road Runner and Wile E. Coyote alongside the Looney Tunes logo across the shell, rear, and chin-bar. The series is produced in six base colours: Blue, Baby Pink, Flame Blue, Pastel Green, White, and Black.

The helmet carries Bureau of Indian Standards (BIS/ISI) certification and is manufactured in XXS (520 mm) and XS (540 mm) sizes.

Sidhartha Bhushan Khurana, Managing Director, Studds Accessories, said, "For young riders and individuals with smaller head sizes, finding a helmet that balances uncompromised full-face safety with expressive design has historically been a challenge in the market. With the Raider Youth Looney Tunes Edition, our intent was to bridge that gap by integrating safety engineering with design philosophy that brings instant joy and nostalgia. This collaboration with Warner Bros. Discovery is not just about adding graphics, it is about making helmets that young riders are genuinely excited to wear every day, and at the same time are safe."

The base Raider Youth model was introduced in August 2026 for riders with smaller head dimensions. The Looney Tunes variant retains the mechanical specifications of the original helmet, including an acrylonitrile butadiene styrene (ABS) shell, expandable polystyrene (EPS) liner, top air exhaust ventilation, scratch-resistant quick-release visor, quick-release chin strap and micro-fibre lining.

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Tier 1 automotive supplier Uno Minda has launched its new 4-channel audio amplifier, model UNO-AMP-4-100, targeting the automotive aftermarket sector.

The amplifier measures 191 mm by 105 mm by 48 mm, allowing for installation in confined areas within vehicles, including underneath seats. It produces power outputs of 150 W per channel at 2 Ohm and 100 W per channel at 4 Ohm across four speaker channels. In bridged mode, the system converts to a 2-channel setup delivering 320 W per channel at 4 Ohm to power subwoofers or higher-capacity speakers.

Technical specifications for the device include a total harmonic distortion rate of equal to or less than 0.05 percent, a signal-to-noise ratio exceeding 96 dB and an operational frequency response range from 10 Hz to 20 kHz. Input sensitivity ranges between 400 mV and 6 V to enable connection with factory-fitted and aftermarket head units. Electrical protection is supplied via twin 40 A fuses.

Anand Kumar, Business Head, Uno Minda Aftermarket, said, “At Uno Minda, we understand the evolving expectations of car owners who seek enhanced in-car experiences without compromising on practicality. With our new 4-Channel Amplifier, we have combined powerful audio performance with a compact, palm-size form factor to offer greater flexibility in installation. The amplifier's versatile output, wide compatibility and audio performance make it a suitable solution for customers looking to enhance their existing car audio systems while making efficient use of available space.”

The UNO-AMP-4-100 is priced at INR 13,999 and is distributed through physical automotive retail stores alongside e-commerce portals including Uno Minda Kart, Amazon and Flipkart.

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Tata Power EZ Charge has commissioned an electric vehicle charging hub at New Mahakali Nagar in Malvani, Malad West, Mumbai.

The facility comprises eight parking bays and four fast-charging units, including one 120 kW unit and three 60 kW units that can be upgraded to 120 kW capacity.

The station operates continuously without parking fees for public and commercial fleet users. Situated near Mindspace Business Park and Infinity Mall, the location provides charging access for commuters and logistics fleet operators traveling through the Malad corridor.

With the addition of the Malad site, Tata Power’s EZ Charge network includes over 2,400 charging points across Maharashtra, with more than 1,800 points located within the Mumbai and Navi Mumbai municipal areas. The installed units support CCS2 charging standards to accommodate compatible electric vehicle models.

EV users can locate the station, view real-time charger availability and execute transactions using the Tata Power EZ Charge mobile application. Nationally, the EZ Charge infrastructure network encompasses more than 250,000 home charging setups, over 6,500 public and commercial charging points, and 1,200 electric bus charging points across 700 cities and towns.

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Bridgestone India has commissioned a new 'Select' store at Hinjewadi Phata in Pune to further strengthen its retail footprint in the region. The 'Select' store, called as Deepraj Tyres, is designed to offer customers a complete tyre and wheel care experience under. Along with premium tyres, customers can expect expert guidance, modern equipment and services that focus on safety, comfort and long-term performance.
Opening the store in response to the growing demand for reliable and high-quality tyre solutions in the region, the 'Select' store is set to serve as a convenient, one-stop destination for tyre and allied services for passenger vehicle owners. It will stock Bridgestone’s latest premium tyre range including the Turanza 6i and Dueler All-Terrain A/T002 besides providing services like wheel alignment and balancing, nitrogen air filling and tyre change. 
“Pune is an important market for Bridgestone. The opening of this Select Store in the city reflects our commitment to offering customers easy access to premium products and trusted services. Our focus is on building long-term relationships by delivering safety, quality, and a consistently good experience,” said Rajiv Sharma, Executive Director, Sales & Marketing, Bridgestone India.
 

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