Big EV players Versus Small EV players

Big EV players Versus Small EV players

 An interesting picture is emerging in India as the EV scene heats up. The big players like Bajaj Auto, TVS Motor Company and Hero MotoCorp and Honda Motorcycles & Scooters India have shed any reservation they would have had about India’s EV market to mark their presence. The movement of these big wigs in the 2-wheeler space is taking place amid a certain clout created by new entrants at the organised end of the EV market like Ather Energy and Ola Electric as well as at the unorganised end of the EV market by entrants like E-Ashwa, ADMS e-bikes, Miracle 5, etc.

What is turning the EV scene in India more interesting is how the small EV players that could be described as those belonging to the unorganised part, are organising themselves to take on the big wigs. A recent development in Maharashtra where the transport authorities seized and fined low-speed two-wheelers that could exceed the stipulated maximum speed of 25 kmph and possibly possessed batteries and motors that exceeded the capacity put down in the rules has led to the smaller EV players to organise themselves as an association that would help them deal with any such eventualities in the future. The treatment meted out to them during the event made them think of a strategy that would effectively make them portray themselves as bigger and stronger. Make them possess the ability to represent themselves better and to lobby effectively if the needs arises.  

A similar development is taking place in the three-wheeler category as well. Starting of as small enterprises, electric three-wheeler manufacturers from across the country are beginning to organise themselves as they find that the bigger and better organised players like Piaggio and Ampere are beginning to corner a share of the electric three-wheeler market in the passenger as well as the cargo carrier level.

Moving up the value chain and taking to work closely with Indian suppliers, the smaller three-wheeler manufacturers are investing in better R&D, seeking help from specialised associates at the testing and components supply end to ensure that their vehicles meet the regulatory demand as well as the market expectations.  

Smaller electric three-wheeler manufacturers are also working closely with financiers to drive sales while keeping an eye on the regulatory changes and announcement of incentives by states as they announce EV policies in line with the one that the Union Government has drawn. Drawing attention to the EV policy announced by the State of Haryana, Suman Mishra, CEO, Mahindra Electric Mobility, said that her ompany welcomes the move. Terming it as ground breaking, she averred, “What is encouraging is that there is a comprehensive EV policy backing this move. Slashing emissions from the road transport sector forms a pivotal part of India's efforts to de-carbonise its economy and a well-articulated, incentivised EV policy is crucial to creating a conducive environment for the adoption of EVs.” 

As the bigger players like Mahindra and Piaggio continue to invest in network expansion, technology upgradation and development of products that are more efficient, the smaller players are taking to collaborations. They are working closely with components suppliers – many of whom are common to the bigger players – to ensure reliance on technology and to enhance their ability to sell reliable EVs. An emerging EV supply chain is almost ‘God-sent’ to the smaller Indian EV manufacturers. Also, the emergence of unique solutions providers like those that are supplying battery pack casing to facilitate easy swapping or charging of the battery or those that are making available test and certification facilities that would otherwise need high investments.  

Opinions and feedbacks have been called for by an agency under the aegis of Niti Aayog to prepare a draft for battery swapping policy even as the BIS standard has been made mandatory for EV batteries. There is however a need to reconsider the battery dimension regulation as far as the terminals are concerned, it seems. An industry source mentioned that a new concept of sunken terminals which are safe and efficient rather than the lead-acid battery-like terminals said to be under consideration with appropriate protection show go a long way in revolutioning the use of lithium-ion batteries, he informed.

The battery swapping policy draft is expected to be made public by the end of July 2022 and a policy expected to be announced soon after. At the passenger vehicle level, it is the big wigs like MG Motors and Tata Motors who have been calling the shots. New entrants like BYD are also planting their feet in the market that is growing at a fair pace. As the charging infrastructure grows amid high fossil fuel prices, electric passenger vehicles are growing in the face of attractive incentives, a growing drive range and increase vehicle performance.  

At the CV level too, it is a combination of established players like Tata Motors and new entrants like Olectra-BYD and JBM that have been calling the shots. The EV proliferation is at the bus-end of the market. The buyers are mostly city and state transport organisations. The act of purchasing electric buses is also helped by government initiatives like FAME II, which is claimed to be public transport oriented, are helping their proliferation. Given the complex nature of contracts for the supply of electric buses to government and semi-government organisations, it is the organised players with a deep understanding of the market that are at the forefront. What is surprising is how the new entrants like JBM and Olectra-BYD have succeeded in getting a strong hold. Their e-buses too are found along side the e-buses supplied by Tata Motors and Ashok Leyland in most cities in India.  

EVs have been big levelling act in India, mentioned an industry source. He drew attention to how the smaller and bigger players are jostling for the same market space almost. A right thrust on infrastructure creation and an emphasis on generation of electricity from greener sources should help EVs to prove to an extent that their cost to the environment is lower than that of the fossil-fuel vehicles, he added. For EVs to be truly environmentally friendly, efforts are being for scientific recycling and processing of vehicles and their components. The small and big players are expected to work together to achieve this goal, making the EV ecosystem in India are ‘true levelling’ ground. Something, which the fossil-fuel intensive auto sector has so far been unsuccessful to create.  

Lucid Group Updates Gravity SUV Lineup For European Markets

Lucid Gravity

American electric vehicle manufacturer Lucid Group has announced a revised model lineup for its Lucid Gravity SUV in Europe. The updated structure consists of four trim levels: Gravity Touring, Gravity Touring Plus, Gravity Grand Touring and Gravity Grand Touring Ultimate.

The EV maker has expanded standard equipment across all variants, which sees the DreamDrive 2 Premium driver assistance package included as standard, featuring High Beam Assist, Lane Departure Protection, Blind Spot Display and 3D Surround View Monitoring.

From the Touring Plus level upward, vehicles feature a 7-seat layout alongside additional cabin equipment including power rear side window sunshades, soft-close doors, a heated steering wheel, heated windscreen wipers and heated second-row seating.

Lawrence Hamilton, President of Europe, Lucid, said, “The updated Lucid Gravity lineup gives European customers a clearer way to choose the SUV that best fits their needs. With more technology, comfort and convenience features included as standard across the range, Gravity offers an even stronger combination of space, performance, efficiency and advanced technology.”

The entry-level Gravity Touring features an 89 kWh battery pack, delivering an output of 418 kW and a WLTP combined range of up to 545 kilometres. Pricing in Germany starts at EUR 94,900, with monthly leasing rates beginning at EUR 949 including VAT. The Gravity Touring Plus incorporates the seven-seat configuration and interior features, starting at EUR 99,900 in Germany or EUR 999 per month on lease.

The higher-specification Gravity Grand Touring utilises a 123 kWh battery, producing 617 kW to achieve a claimed zero-to-100 kmph acceleration time of 3.6 seconds and a WLTP range of up to 739 kilometres. This trim includes massage seating, 230V power package and faster charging capabilities. Prices in Germany start at EUR 119,900, with leasing from EUR 1,199 per month.

At the top of the range, the Gravity Grand Touring Ultimate incorporates the DreamDrive 2 Pro suite, air suspension, rear-wheel steering, a 22-speaker audio system, and leather upholstery, starting at EUR 147,500 or EUR 1,475 per month on lease. Orders for all four variants have opened, with customer deliveries across European markets scheduled to begin in autumn 2026.

ChargeZone And Fresh Bus Partner To Deploy 400 Electric Buses

Freshbus - ChargeZone

EV charging network ChargeZone and inter-city bus operator Fresh Bus have announced an expansion of their commercial partnership. As per the agreement, Fresh Bus will deploy 400 additional electric buses operating on ChargeZone's charging infrastructure.

The expansion increases the fleet supported by ChargeZone infrastructure from 100 to 500 buses. The operations will cover 20 cities and 17 towns across Tamil Nadu, Karnataka, Andhra Pradesh and Telangana over the next 15 months.

To support the fleet, ChargeZone will add 30 MW of charging capacity to its existing 10 MW dedicated infrastructure for Fresh Bus, bringing total capacity for the operator to 40 MW.

The installation forms part of ChargeZone’s target to add 200 MW of capacity across its network. The expanded operations are projected to supply 100 million units of energy annually and accommodate over 20,000 daily passenger trips.

Kartikey Hariyani, Founder and Chief Executive Officer, ChargeZone, said, "India's EV transition will not be driven by personal vehicles alone. Commercial mobility, particularly intercity public transport, can play a critical role in taking electrification to scale because these vehicles operate frequently, travel longer distances and depend on predictable infrastructure. Our partnership with Fresh Bus has shown that when charging capacity, uptime and energy availability are built around the needs of fleet operations, operators can scale electric mobility with greater confidence. This expansion is about taking that proven model to more routes and demonstrating how charging infrastructure can enable intercity public transport to electrify at scale."

Sudhakar Reddy, Founder, Fresh Bus, said, “When we started Fresh Bus, the biggest question wasn't whether passengers would choose electric intercity travel, it was whether the charging infrastructure could keep pace with a growing fleet running every day, across every corridor. Our partnership with ChargeZone has answered that question. The reliability of their network is what has allowed us to move from proving the model to scaling it with confidence. Expanding to 500 buses and 40 MW of dedicated charging capacity is not just a fleet decision, it's a statement that electric intercity travel can be dependable, affordable, and ready for the passengers. This is what public electric mobility in India should look like: comfortable for the commuter, sustainable for the planet, and built to scale.”

VinFast Details Autonomous Strategy And Global Expansion Plans

VinFast VF8

Vietnamese electric vehicle manufacturer VinFast recently outlined its driver-assistance technology roadmap, global supply chain strategy and financial targets during the Bloomberg Sustainable Business Summit.

Speaking at the event, Anne Pham, Head of International Capital Development at parent company Vingroup, detailed the automaker's phased approach to vehicle autonomy. VinFast's current vehicle lineup operates at Level 2 Advanced Driver Assistance Systems (ADAS), providing functions such as adaptive cruise control and lane-centering. The company plans to transition to Level 2+ and Level 2++ capabilities in upcoming vehicle generations, extending automated assistance features while maintaining driver supervision. Each phase of the software rollout will rely on real-world data validation prior to deployment.

Addressing international operations and supply chain management, Pham highlighted the company's regional manufacturing expansion outside Vietnam, including facilities built in India and Indonesia to serve as production and export bases.

“We have taken several steps to ensure that we are investing for the future,” said Pham.

Regarding trade dynamics and international market presence, Pham confirmed that the manufacturer's operational plans for North America remain active.

Pham said, “VinFast currently has sales in various parts of the world, including North America and the United States. Our U.S. sales plans remain on course.”

Commentary on global market conditions focused on energy sector fluctuations and regulatory policies as drivers for electric vehicle adoption rates.

Pham averred, “The transition to EVs has benefited not only from regulatory support around the world, but also from market volatility.”

On financial performance metrics and profitability targets, Pham indicated that the automaker expects its domestic operations to achieve profitability within three years.

Pham concluded, “We are on track to break even in Vietnam by 2027.”

Youdha Unveils Hand-Painted EPOD-Bharat Electric Three-Wheeler

Youdha EPOD-Bharat

Youdha has unveiled the EPOD-Bharat, a limited-edition hand-painted version of its L5 electric passenger three-wheeler. The electric three-wheeler was displayed at the Bharat Vyapar Mahotsav at Bharat Mandapam in New Delhi.

The exterior artwork draws inspiration from Warli art, featuring depictions of rural life, nature and community gatherings. The initiative combines traditional Indian art forms with commercial electric vehicle manufacturing.

The base EPOD vehicle is powered by a 6 kW motor generating 50 Nm of torque, paired with an 11.8 kWh lithium-iron-phosphate battery pack. The powertrain delivers a certified range of up to 227 kilometres per charge and includes City and Boost driving modes. The chassis provides a 300 mm water-wading depth for operation across varied road conditions.

Priced from INR 320,000, the passenger three-wheeler targets self-employed drivers and commercial fleet operators. Production takes place at Youdha’s assembly plant in Kashipur, Uttarakhand, which maintains an annual manufacturing capacity of 100,000 units.

Ayush Lohia, Chief Executive Officer, Youdha, said, “EPOD-Bharat is our tribute to the spirit of Bharat and to the women and artisans whose creativity and resilience continue to shape our country. We wanted to bring traditional Indian art onto a modern electric mobility platform, creating a vehicle that represents both our heritage and our aspirations for the future.”