An interesting picture is emerging in India as the EV scene heats up. The big players like Bajaj Auto, TVS Motor Company and Hero MotoCorp and Honda Motorcycles & Scooters India have shed any reservation they would have had about India’s EV market to mark their presence. The movement of these big wigs in the 2-wheeler space is taking place amid a certain clout created by new entrants at the organised end of the EV market like Ather Energy and Ola Electric as well as at the unorganised end of the EV market by entrants like E-Ashwa, ADMS e-bikes, Miracle 5, etc.

What is turning the EV scene in India more interesting is how the small EV players that could be described as those belonging to the unorganised part, are organising themselves to take on the big wigs. A recent development in Maharashtra where the transport authorities seized and fined low-speed two-wheelers that could exceed the stipulated maximum speed of 25 kmph and possibly possessed batteries and motors that exceeded the capacity put down in the rules has led to the smaller EV players to organise themselves as an association that would help them deal with any such eventualities in the future. The treatment meted out to them during the event made them think of a strategy that would effectively make them portray themselves as bigger and stronger. Make them possess the ability to represent themselves better and to lobby effectively if the needs arises.  

A similar development is taking place in the three-wheeler category as well. Starting of as small enterprises, electric three-wheeler manufacturers from across the country are beginning to organise themselves as they find that the bigger and better organised players like Piaggio and Ampere are beginning to corner a share of the electric three-wheeler market in the passenger as well as the cargo carrier level.

Moving up the value chain and taking to work closely with Indian suppliers, the smaller three-wheeler manufacturers are investing in better R&D, seeking help from specialised associates at the testing and components supply end to ensure that their vehicles meet the regulatory demand as well as the market expectations.  

Smaller electric three-wheeler manufacturers are also working closely with financiers to drive sales while keeping an eye on the regulatory changes and announcement of incentives by states as they announce EV policies in line with the one that the Union Government has drawn. Drawing attention to the EV policy announced by the State of Haryana, Suman Mishra, CEO, Mahindra Electric Mobility, said that her ompany welcomes the move. Terming it as ground breaking, she averred, “What is encouraging is that there is a comprehensive EV policy backing this move. Slashing emissions from the road transport sector forms a pivotal part of India's efforts to de-carbonise its economy and a well-articulated, incentivised EV policy is crucial to creating a conducive environment for the adoption of EVs.” 

As the bigger players like Mahindra and Piaggio continue to invest in network expansion, technology upgradation and development of products that are more efficient, the smaller players are taking to collaborations. They are working closely with components suppliers – many of whom are common to the bigger players – to ensure reliance on technology and to enhance their ability to sell reliable EVs. An emerging EV supply chain is almost ‘God-sent’ to the smaller Indian EV manufacturers. Also, the emergence of unique solutions providers like those that are supplying battery pack casing to facilitate easy swapping or charging of the battery or those that are making available test and certification facilities that would otherwise need high investments.  

Opinions and feedbacks have been called for by an agency under the aegis of Niti Aayog to prepare a draft for battery swapping policy even as the BIS standard has been made mandatory for EV batteries. There is however a need to reconsider the battery dimension regulation as far as the terminals are concerned, it seems. An industry source mentioned that a new concept of sunken terminals which are safe and efficient rather than the lead-acid battery-like terminals said to be under consideration with appropriate protection show go a long way in revolutioning the use of lithium-ion batteries, he informed.

The battery swapping policy draft is expected to be made public by the end of July 2022 and a policy expected to be announced soon after. At the passenger vehicle level, it is the big wigs like MG Motors and Tata Motors who have been calling the shots. New entrants like BYD are also planting their feet in the market that is growing at a fair pace. As the charging infrastructure grows amid high fossil fuel prices, electric passenger vehicles are growing in the face of attractive incentives, a growing drive range and increase vehicle performance.  

At the CV level too, it is a combination of established players like Tata Motors and new entrants like Olectra-BYD and JBM that have been calling the shots. The EV proliferation is at the bus-end of the market. The buyers are mostly city and state transport organisations. The act of purchasing electric buses is also helped by government initiatives like FAME II, which is claimed to be public transport oriented, are helping their proliferation. Given the complex nature of contracts for the supply of electric buses to government and semi-government organisations, it is the organised players with a deep understanding of the market that are at the forefront. What is surprising is how the new entrants like JBM and Olectra-BYD have succeeded in getting a strong hold. Their e-buses too are found along side the e-buses supplied by Tata Motors and Ashok Leyland in most cities in India.  

EVs have been big levelling act in India, mentioned an industry source. He drew attention to how the smaller and bigger players are jostling for the same market space almost. A right thrust on infrastructure creation and an emphasis on generation of electricity from greener sources should help EVs to prove to an extent that their cost to the environment is lower than that of the fossil-fuel vehicles, he added. For EVs to be truly environmentally friendly, efforts are being for scientific recycling and processing of vehicles and their components. The small and big players are expected to work together to achieve this goal, making the EV ecosystem in India are ‘true levelling’ ground. Something, which the fossil-fuel intensive auto sector has so far been unsuccessful to create.  

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Pune-headquartered alternative energy vehicle manufacturer Blue Energy Motors (BEM) has launched its electric heavy-duty truck, which is equipped with battery swapping technology.

The truck was unveiled by the Chief Minister of Maharashtra, Devendra Fadnavis, at Blue Energy Motors’ Chakan facility in Pune. Fadnavis also inaugurated, what is claimed to be India’s first electric corridor from Mumbai–Pune, which is the first step in a plan to electrify national highway corridors over the next three years.

What’s more, Blue Energy Motors has signed an MoU with the Maharashtra government to set up a new facility with a capacity of 30,000 trucks, backed by an investment of INR 35 billion. The automaker has received strong demand for its e-trucks and has signed MoUs for over 10,000 units.

The new e-truck is designed for Indian conditions and follows the success of Blue Energy Motors’ LNG-powered fleet. It features an unlimited range with battery swapping, the highest payload in its category and Advanced Mobility Intelligence. The launch also introduces India’s first Energy-as-a-Service model for heavy-duty trucks.

Devendra Fadnavis, said, “This launch showcases Maharashtra’s leadership in sustainable innovation. Blue Energy Motors’ Made-in-India Electric Truck with Battery Swapping Technology, along with the Mumbai–Pune corridor, India’s first highway to go electric aligns seamlessly with the nation’s vision for Atmanirbhar Bharat and for a greener, self-reliant future. I applaud their efforts in advancing both environmental sustainability and industrial growth”.

Anirudh Bhuwalka, Founder and Managing Director, Blue Energy Motors, said, “We believe that this is the beginning of the EV Revolution in India for heavy-duty trucks. Our electric truck delivers unlimited range through battery swapping, highest payload in its category and Advanced Mobility Intelligence for fleet reliability. The Mumbai–Pune corridor is the first step in building a nationwide network of sustainable logistics, driving India’s green freight future forward. With our Energy-as-a-Service model, we’re redefining fleet economics offering reduced upfront capital cost, lowest TCO with highest payload, minimal charging downtime and making it well-to-wheel green with renewable energy.”

Also read: Montra Electric Launches 55-Tonne Rhino E-Truck, Unveils Battery Swap Technology Too

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Bengaluru-based electric vehicle manufacturer Simple Energy has partnered with Amazon India and Flipkart to make its electric scooters available online.

The collaboration will allow customers to browse, book and receive doorstep delivery of its electric scooters, the Simple One Gen 1.5 and Simple OneS. The move is intended to simplify the buying journey and expand the company’s reach into Tier 2 and Tier 3 cities.

Furthermore, Simple Energy is also offering discounts on both models as part of Amazon India’s Great Indian Festival and Flipkart’s Big Bang Diwali sale.

Customers can avail up to INR 16,434 off through various bank and card offers, including discounts on HDFC Bank and Amazon Pay ICICI Bank Cards on Amazon India’s Great Indian Festival.

While Flipkart customers can get a flat discount of INR 7,500 on the Simple One and INR 5,000 on the Simple OneS, with potential additional savings using SBI and Flipkart Axis Bank cards. A 12-month no-cost EMI option is also available.

Suhas Rajkumar, Founder & CEO, Simple Energy, said, “Diwali symbolises progress and new beginnings, making it the perfect moment to advance our mission of democratising electric mobility. Through our partnership with Amazon India and Flipkart, we are expanding our reach across India, including Tier 2 and Tier 3 cities and offering a seamless, tech-first purchase experience that makes EV ownership simpler and more accessible than ever.”

At present, Simple Energy operates 57 showrooms across India and plans to expand its retail operations to include 150 new stores and 200 service centres across the country by FY 2026.

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Kinetic Watts & Volts, the electric vehicle division of the Kinetic Group, has opened its first exclusive 3S dealership in Pune, India.

The new facility is spread across 1,400 sqft, is located at Tingre Nagar, Pune and is owned and operated by Ravindra Sharad Bhelke. Additionally, a dedicated 1,050 sqft service facility, ‘Kinetic Lab,’ has been set up nearby in Dhanori to ensure aftersales support.

Ajinkya Firodia, Vice-Chairman & Managing Director, Kinetic Watts & Volts, said, “This is a proud and defining moment for Kinetic as we inaugurate our first exclusive EV showroom in India. Pune has always been special to us, it’s where our legacy began and now, where our EV journey takes shape. This launch represents not just a retail milestone, but the beginning of a new chapter in accessible, aspirational, and sustainable electric mobility for India.”

The new Kinetic EV range reimagines the iconic Kinetic DX as a family-friendly electric scooter. The line-up includes two variants: Kinetic DX and Kinetic ZX (formerly DX+).

Both models are powered by a 2.6 kWh Range-X LFP battery, which the company states offers up to four times longer life than NMC-based scooters.

The Kinetic DX is priced at INR 111,499 (ex-showroom, Pune) and Kinetic ZX (formerly DX+) is priced at INR 117,499 (ex-showroom, Pune).

Key features of the scooters include K-Coast regenerative braking, reverse assist and hill-hold assist, along with three ride modes: Range, Power, and Turbo. The ZX variant adds smart connectivity via the Telekinetic app, which provides real-time ride data, geo-fencing and intruder alerts. It also includes My Kiney Voice Alerts and a Kinetic Assist switch for CRM connection.

Ravindra Bhelke, Dealer Principal, Kinetic EV Vishrantwadi, said, “Becoming the first Kinetic EV dealer in India is both an honour and a responsibility. I have grown up seeing the trust people have in the Kinetic name, and now I am proud to bring its electric future to Pune. With this showroom and our dedicated service centre, our goal is to give every customer a premium, transparent and reliable experience, whether they are buying their first EV or upgrading from a traditional scooter.”

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Oben Electric, an Indian electric motorcycle manufacturer, has announced plans to expand its presence in Gujarat with 10 new showrooms and service centres set to open in 2026. The expansion will cover Ahmedabad and other cities including Vadodara, Surat, Rajkot and Jamnagar.

At present, the company operates a showroom and an Oben Care service centre in Memnagar, Ahmedabad. The expansion follows the response to the company’s city commuter model, the Rorr EZ Sigma.

Sagar Thakkar, Co-Founder & CPO, Oben Electric, said, "The positive response we have received for Rorr EZ Sigma reinforces our belief that urban commuting is evolving towards electric motorcycles designed to meet the needs of daily commuters. Rorr EZ Sigma delivers effortless performance and the right balance of power, practicality, and connectivity for everyday riding. The encouraging response from customers in Gujarat has further strengthened our commitment to expand across key cities like Vadodara, Surat, Rajkot and Jamnagar, as we work towards making EV motorcycles more accessible for riders across the country.”

The Rorr EZ Sigma priced from INR 129,000, is available in 3.4 kWh and 4.4 kWh variants. Key features include – up to 175km range, top speed of 95 kmph, three ride modes – Eco, City, and Havoc. It uses the company’s patented LFP battery that is claimed to provide 50 percent higher heat resistance and a 2x lifecycle. It also gets features like reverse mode and a 5-inch TFT display with navigation and smart alerts.

At present, Oben Electric has over 50 showrooms nationwide and aims to reach 150 showrooms and service centres by the end of the fiscal year.

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