Big EV players Versus Small EV players

Big EV players Versus Small EV players

 An interesting picture is emerging in India as the EV scene heats up. The big players like Bajaj Auto, TVS Motor Company and Hero MotoCorp and Honda Motorcycles & Scooters India have shed any reservation they would have had about India’s EV market to mark their presence. The movement of these big wigs in the 2-wheeler space is taking place amid a certain clout created by new entrants at the organised end of the EV market like Ather Energy and Ola Electric as well as at the unorganised end of the EV market by entrants like E-Ashwa, ADMS e-bikes, Miracle 5, etc.

What is turning the EV scene in India more interesting is how the small EV players that could be described as those belonging to the unorganised part, are organising themselves to take on the big wigs. A recent development in Maharashtra where the transport authorities seized and fined low-speed two-wheelers that could exceed the stipulated maximum speed of 25 kmph and possibly possessed batteries and motors that exceeded the capacity put down in the rules has led to the smaller EV players to organise themselves as an association that would help them deal with any such eventualities in the future. The treatment meted out to them during the event made them think of a strategy that would effectively make them portray themselves as bigger and stronger. Make them possess the ability to represent themselves better and to lobby effectively if the needs arises.  

A similar development is taking place in the three-wheeler category as well. Starting of as small enterprises, electric three-wheeler manufacturers from across the country are beginning to organise themselves as they find that the bigger and better organised players like Piaggio and Ampere are beginning to corner a share of the electric three-wheeler market in the passenger as well as the cargo carrier level.

Moving up the value chain and taking to work closely with Indian suppliers, the smaller three-wheeler manufacturers are investing in better R&D, seeking help from specialised associates at the testing and components supply end to ensure that their vehicles meet the regulatory demand as well as the market expectations.  

Smaller electric three-wheeler manufacturers are also working closely with financiers to drive sales while keeping an eye on the regulatory changes and announcement of incentives by states as they announce EV policies in line with the one that the Union Government has drawn. Drawing attention to the EV policy announced by the State of Haryana, Suman Mishra, CEO, Mahindra Electric Mobility, said that her ompany welcomes the move. Terming it as ground breaking, she averred, “What is encouraging is that there is a comprehensive EV policy backing this move. Slashing emissions from the road transport sector forms a pivotal part of India's efforts to de-carbonise its economy and a well-articulated, incentivised EV policy is crucial to creating a conducive environment for the adoption of EVs.” 

As the bigger players like Mahindra and Piaggio continue to invest in network expansion, technology upgradation and development of products that are more efficient, the smaller players are taking to collaborations. They are working closely with components suppliers – many of whom are common to the bigger players – to ensure reliance on technology and to enhance their ability to sell reliable EVs. An emerging EV supply chain is almost ‘God-sent’ to the smaller Indian EV manufacturers. Also, the emergence of unique solutions providers like those that are supplying battery pack casing to facilitate easy swapping or charging of the battery or those that are making available test and certification facilities that would otherwise need high investments.  

Opinions and feedbacks have been called for by an agency under the aegis of Niti Aayog to prepare a draft for battery swapping policy even as the BIS standard has been made mandatory for EV batteries. There is however a need to reconsider the battery dimension regulation as far as the terminals are concerned, it seems. An industry source mentioned that a new concept of sunken terminals which are safe and efficient rather than the lead-acid battery-like terminals said to be under consideration with appropriate protection show go a long way in revolutioning the use of lithium-ion batteries, he informed.

The battery swapping policy draft is expected to be made public by the end of July 2022 and a policy expected to be announced soon after. At the passenger vehicle level, it is the big wigs like MG Motors and Tata Motors who have been calling the shots. New entrants like BYD are also planting their feet in the market that is growing at a fair pace. As the charging infrastructure grows amid high fossil fuel prices, electric passenger vehicles are growing in the face of attractive incentives, a growing drive range and increase vehicle performance.  

At the CV level too, it is a combination of established players like Tata Motors and new entrants like Olectra-BYD and JBM that have been calling the shots. The EV proliferation is at the bus-end of the market. The buyers are mostly city and state transport organisations. The act of purchasing electric buses is also helped by government initiatives like FAME II, which is claimed to be public transport oriented, are helping their proliferation. Given the complex nature of contracts for the supply of electric buses to government and semi-government organisations, it is the organised players with a deep understanding of the market that are at the forefront. What is surprising is how the new entrants like JBM and Olectra-BYD have succeeded in getting a strong hold. Their e-buses too are found along side the e-buses supplied by Tata Motors and Ashok Leyland in most cities in India.  

EVs have been big levelling act in India, mentioned an industry source. He drew attention to how the smaller and bigger players are jostling for the same market space almost. A right thrust on infrastructure creation and an emphasis on generation of electricity from greener sources should help EVs to prove to an extent that their cost to the environment is lower than that of the fossil-fuel vehicles, he added. For EVs to be truly environmentally friendly, efforts are being for scientific recycling and processing of vehicles and their components. The small and big players are expected to work together to achieve this goal, making the EV ecosystem in India are ‘true levelling’ ground. Something, which the fossil-fuel intensive auto sector has so far been unsuccessful to create.  

Bajaj Auto Launches Chetak 3001 E-Scooter At INR 99,990

Chetak 3001

Bajaj Auto, the world's leading two and three-wheeler manufacturer, today announced the launch of the Chetak 3001, an advanced iteration of its popular Chetak 2903 electric scooter at INR 99,990. Built on the same cutting-edge EV platform as the highly successful Chetak 35 Series, the new Chetak 3001 boasts floorboard-mounted 3.0 kWh batteries, promising an enhanced riding experience with improved stability, increased storage and extended range.

Designed for Real Life: Key Innovations

The Chetak 3001 introduces several significant upgrades aimed at the everyday Indian rider:

  • New Floorboard Battery Architecture: This design offers superior stability, more foot room and a lower centre of gravity for a more comfortable and mature ride.
  • Class-Leading 127 KM Range: Certified for extensive distances, making it ideal for daily commutes and weekend excursions.
  • Massive 35L Boot Space: Ample storage for essentials, from helmets to shopping bags.
  • Rapid Charging: A 750W charger enables zero to 80 percent charge in just 3 hours 50 minutes, positioning it among the fastest in its category.

The Chetak 3001 integrates optional TecPac Features for a smarter ride, including call accept/reject, music control, Guide Me Home lights, Hill Hold Assist, reverse light and auto-flashing stop lamp.

True to Bajaj's legacy, the Chetak 3001 is engineered for durability and the diverse Indian conditions:

  • Solid Steel Metal Body: The only metal-bodied EV in its class, ensuring robustness.
  • IP67 Rated Water Resistance: Providing protection against monsoon rains and splashes.
  • Trusted Heritage: Manufactured by Bajaj Auto, backed by a legacy of quality and a vast network of over 3,800 service centres across India.

Eric Vas, President, Urbanite Business Unit, Bajaj Auto, said, "Chetak 3001 sets the benchmark for mass adoption of electric scooters. Built on the next-generation platform, it delivers the range and performance that Indian scooter riders demand – distraction-free riding with the peace of mind of assured reliability and service. The Chetak 3001 is the everyday electric scooter to make petrol scooters redundant; its bigger, stronger and fully Lifeproof at an ex-showroom price of INR 99,990."

Riding on a wave of innovation, Bajaj's Chetak series concluded Q4 FY2025 Q4 as India's top-selling electric scooter. The 35 Series, spearheaded by models like the 3501 and 3502, has already redefined the EV landscape. The Chetak 3001 is set to continue this momentum, embodying a blend of advanced technology and the brand's enduring heritage.

Ultraviolette Expands European Presence With Launch of F77 Motorcycles In Paris

Ultraviolette F77 Paris

Bengaluru-based electric vehicle manufacturer Ultraviolette Automotive has made a striking statement today with the European launch of its flagship performance motorcycles, the F77 Mach 2 and F77 SuperStreet, at a special event held in front of the Eiffel Tower. This move into the French market, following a successful debut in Germany, underscores Ultraviolette's ambitious drive to become a significant global player in the electric vehicle segment. With this the EV maker has established its presence in 10 European countries such as Germany, France, UK, Ireland, Austria, Italy, Switzerland, Belgium, Netherlands and Luxembourg.

The F77 Mach 2 boasts a race-bred design, promising a dynamic and aggressive ride, while the F77 SuperStreet offers a more upright posture and refined ergonomics, prioritizing rider comfort without sacrificing performance.

Narayan Subramaniam, CEO & Co-Founder, Ultraviolette, said, “The launch of the F77 in Germany, France, the UK and other European countries is a defining moment for Ultraviolette and a landmark achievement for India’s automobile landscape. This launch signifies Ultraviolette’s entry into Europe’s most influential two-wheeler markets and underlines our intent to be a global force in the electric mobility revolution. As an Indian company, we are proud to bring futuristic design and cutting-edge technology to the world. This is a moment of global recognition for the talent and capability within India’s engineering and manufacturing ecosystem. Through our strategic distributor partnerships, we are not only expanding into Europe but also delivering a world-class ownership experience that reflects the best of what India has to offer.”

Both F77 models are capable of accelerating from 0 to 60 kmph in a mere 2.8 seconds. Powered by a 10.3 kWh battery pack, they deliver a peak power output of 30 kW and a staggering 100 Nm of torque, enabling swift acceleration and agile handling with a top speed of 155 km/h. These advanced motorcycles are equipped with Ultraviolette’s proprietary artificial intelligence system, Violette A.I., and industry-leading switchable Dual-Channel ABS developed by Bosch. Further enhancing the riding experience are features like 10 levels of Regenerative Braking, 4 levels of Traction Control and Dynamic Stability Control.

Niraj Rajmohan, CTO & Co-founder of Ultraviolette, added “This isn’t just the introduction of motorcycles into new markets, it’s the global unveiling of years of relentless research, engineering, and innovation, born in India. We set out with a bold ambition to build the most advanced electric motorcycle in the world. Today, we are delivering that vision to international customers. The F77 is the result of deep in-house R&D, rigorous testing, and an unwavering commitment to pushing the boundaries of performance, innovation, safety, and design. For India, this milestone represents not just our ability to participate in the global EV transition, but to lead it with technology that competes at the highest level."

To celebrate the European launch, Ultraviolette is offering a special introductory price for all pre-bookings made up to 31 July 31 2025. The F77 Mach 2 will be available starting at EUR 8,990 (regular price: EUR 9,990), and the F77 SuperStreet will be priced from EUR 9,290 (regular price: EUR 10,390).

Jupiter Electric Mobility Launches First Showroom in Bengaluru, Unveils JEM Tez e-LCV

Jupiter Electric Mobility

Jupiter Electric Mobility (JEM), the electric commercial vehicle arm of Jupiter Wagons, has opened its first showroom in Jayanagar, Bengaluru, marking the regional debut of its flagship electric light commercial vehicle (eLCV), the JEM Tez.

Strategically positioned in one of India’s leading urban logistics hubs, the new facility is designed as a comprehensive experience centre offering sales consultations, test drives, service support and financing options. JEM also operates a dedicated service hub in Devanahalli to support its growing customer base in the region.

The JEM Tez is built to meet the demands of last-mile delivery and intra-city freight movement. It features a certified range of over 190 km, an 80 kW peak motor, 23 percent gradeability and a 1.05-ton payload capacity.

The showroom was inaugurated by Shivanand Kalakeri, IRS, Commissioner of Income Tax (DR), with key members of JEM's leadership present, including Gaurav Jalota, CEO, and Kartik Hajela, CEO of the Battery Division.

Vivek Lohia, Managing Director, Jupiter Group, said, “The inauguration of our first showroom in Bengaluru is a key step in our national rollout strategy. Bengaluru’s thriving logistics ecosystem and growing EV adoption make it the ideal launchpad for the JEM Tez.”

JEM is also actively investing in a full-scale EV ecosystem, partnering with firms such as Porter, Pulse Energy and Automovill to build infrastructure for charging, financing and aftersales support. Through its JEM Udaan programme, the company offers business support to JEM Tez owners.

The launch follows the recent commissioning of JEM’s 2.5-acre manufacturing plant in Pithampur, Indore, which has a capacity of 8,000–10,000 e-LCVs annually, with plans for expansion.

As part of its nationwide growth plan, JEM aims to expand into key EV markets, including Delhi, Hyderabad, Mumbai, Ahmedabad, Kolkata and Chennai, further expanding its share in India’s last-mile electric mobility sector.

Jassper Shipping Leads India's $15 Billion Last-Mile Delivery Sector With EV-Led Logistics

Jassper Shipping Leads India's $15 Billion Last-Mile Delivery Sector With EV-Led Logistics

India's USD 15 billion last-mile delivery sector, under pressure from e-commerce growth and urbanisation, is witnessing a green transformation. Jassper Shipping is emerging as a key player in this shift by making electric vehicles the cornerstone of its logistics operations. With 58 EVs already deployed and plans to expand to 150 within six months, the company is building a sustainable delivery network while creating better opportunities for its workforce.

The move comes as India accelerates its EV adoption, with 1.67 million electric vehicles sold in 2023-24, including 3,700 electric buses. Government initiatives like FAME-II's INR 11,500 crore subsidy and INR 800 crore for charging infrastructure further underscore this transition. Jassper's EV-first model delivers triple benefits: reduced carbon emissions, lower operational costs and maintained service excellence.

Unlike traditional logistics firms retrofitting existing fleets, Jassper has built its operations ground-up around electric mobility. The company collaborates with charging infrastructure providers and offers comprehensive EV training to delivery agents. Its unique approach addresses critical industry gaps by providing health/life insurance and competitive pay to gig workers – a rarity in India's logistics sector.

While competing with established players like Delhivery and Ecom Express, Jassper differentiates itself through its ESG-aligned strategy. The company plans to onboard 1,500 delivery partners across Tier 1 and 2 cities, combining environmental responsibility with social impact.

Pushpank Kaushik, CEO & Head of Business Development (Subcontinent, Middle East and Southeast Asia), Jassper Shipping, said, “At Jassper, our electric vehicle (EV) strategy is not just about cutting costs – it’s about driving sustainability and empowering our delivery partners. EVs are a core part of our long-term vision to reduce our carbon footprint, manage fuel cost fluctuations and improve partner profitability through lower operating expenses. As a part of our commitment to inclusive growth and sustainable logistics, we are creating job opportunities by aiming to onboard 1,500 new last-mile delivery partners across India over the next five years. This expansion will enhance our logistics network and help create more sustainable livelihoods. By focusing on efficiency, reach and reliability, we are building a delivery ecosystem that benefits both our partners and our customers.”