Big EV players Versus Small EV players

Big EV players Versus Small EV players

 An interesting picture is emerging in India as the EV scene heats up. The big players like Bajaj Auto, TVS Motor Company and Hero MotoCorp and Honda Motorcycles & Scooters India have shed any reservation they would have had about India’s EV market to mark their presence. The movement of these big wigs in the 2-wheeler space is taking place amid a certain clout created by new entrants at the organised end of the EV market like Ather Energy and Ola Electric as well as at the unorganised end of the EV market by entrants like E-Ashwa, ADMS e-bikes, Miracle 5, etc.

What is turning the EV scene in India more interesting is how the small EV players that could be described as those belonging to the unorganised part, are organising themselves to take on the big wigs. A recent development in Maharashtra where the transport authorities seized and fined low-speed two-wheelers that could exceed the stipulated maximum speed of 25 kmph and possibly possessed batteries and motors that exceeded the capacity put down in the rules has led to the smaller EV players to organise themselves as an association that would help them deal with any such eventualities in the future. The treatment meted out to them during the event made them think of a strategy that would effectively make them portray themselves as bigger and stronger. Make them possess the ability to represent themselves better and to lobby effectively if the needs arises.  

A similar development is taking place in the three-wheeler category as well. Starting of as small enterprises, electric three-wheeler manufacturers from across the country are beginning to organise themselves as they find that the bigger and better organised players like Piaggio and Ampere are beginning to corner a share of the electric three-wheeler market in the passenger as well as the cargo carrier level.

Moving up the value chain and taking to work closely with Indian suppliers, the smaller three-wheeler manufacturers are investing in better R&D, seeking help from specialised associates at the testing and components supply end to ensure that their vehicles meet the regulatory demand as well as the market expectations.  

Smaller electric three-wheeler manufacturers are also working closely with financiers to drive sales while keeping an eye on the regulatory changes and announcement of incentives by states as they announce EV policies in line with the one that the Union Government has drawn. Drawing attention to the EV policy announced by the State of Haryana, Suman Mishra, CEO, Mahindra Electric Mobility, said that her ompany welcomes the move. Terming it as ground breaking, she averred, “What is encouraging is that there is a comprehensive EV policy backing this move. Slashing emissions from the road transport sector forms a pivotal part of India's efforts to de-carbonise its economy and a well-articulated, incentivised EV policy is crucial to creating a conducive environment for the adoption of EVs.” 

As the bigger players like Mahindra and Piaggio continue to invest in network expansion, technology upgradation and development of products that are more efficient, the smaller players are taking to collaborations. They are working closely with components suppliers – many of whom are common to the bigger players – to ensure reliance on technology and to enhance their ability to sell reliable EVs. An emerging EV supply chain is almost ‘God-sent’ to the smaller Indian EV manufacturers. Also, the emergence of unique solutions providers like those that are supplying battery pack casing to facilitate easy swapping or charging of the battery or those that are making available test and certification facilities that would otherwise need high investments.  

Opinions and feedbacks have been called for by an agency under the aegis of Niti Aayog to prepare a draft for battery swapping policy even as the BIS standard has been made mandatory for EV batteries. There is however a need to reconsider the battery dimension regulation as far as the terminals are concerned, it seems. An industry source mentioned that a new concept of sunken terminals which are safe and efficient rather than the lead-acid battery-like terminals said to be under consideration with appropriate protection show go a long way in revolutioning the use of lithium-ion batteries, he informed.

The battery swapping policy draft is expected to be made public by the end of July 2022 and a policy expected to be announced soon after. At the passenger vehicle level, it is the big wigs like MG Motors and Tata Motors who have been calling the shots. New entrants like BYD are also planting their feet in the market that is growing at a fair pace. As the charging infrastructure grows amid high fossil fuel prices, electric passenger vehicles are growing in the face of attractive incentives, a growing drive range and increase vehicle performance.  

At the CV level too, it is a combination of established players like Tata Motors and new entrants like Olectra-BYD and JBM that have been calling the shots. The EV proliferation is at the bus-end of the market. The buyers are mostly city and state transport organisations. The act of purchasing electric buses is also helped by government initiatives like FAME II, which is claimed to be public transport oriented, are helping their proliferation. Given the complex nature of contracts for the supply of electric buses to government and semi-government organisations, it is the organised players with a deep understanding of the market that are at the forefront. What is surprising is how the new entrants like JBM and Olectra-BYD have succeeded in getting a strong hold. Their e-buses too are found along side the e-buses supplied by Tata Motors and Ashok Leyland in most cities in India.  

EVs have been big levelling act in India, mentioned an industry source. He drew attention to how the smaller and bigger players are jostling for the same market space almost. A right thrust on infrastructure creation and an emphasis on generation of electricity from greener sources should help EVs to prove to an extent that their cost to the environment is lower than that of the fossil-fuel vehicles, he added. For EVs to be truly environmentally friendly, efforts are being for scientific recycling and processing of vehicles and their components. The small and big players are expected to work together to achieve this goal, making the EV ecosystem in India are ‘true levelling’ ground. Something, which the fossil-fuel intensive auto sector has so far been unsuccessful to create.  

Youdha Enters Commercial Cargo Sector With Launch Of ePod G Electric Three-Wheeler

Youdha ePod G

Youdha has expanded its vehicle lineup into the commercial cargo segment with the introduction of the ePod G electric three-wheeler.

Designed for last-mile logistics, e-commerce deliveries and retail distribution, the electric three-wheeler expands Youdha's ePod platform from passenger transport into goods mobility.

The ePod G features an 11.8 kWh lithium iron phosphate battery and a 6 kW three-phase permanent magnet synchronous motor. The powertrain delivers a claimed range of 170 to 180 km under standard test conditions, a payload capacity of 545 kg and a gross vehicle weight of 1,000 kg. The e3W has a top speed below 50 kmph, 22 percent gradeability and a charging duration of four to five hours.

Ayush Lohia, CEO, Youdha, said, "Our ambition is to build ePod into a trusted name across passenger and goods transportation. The positive response to our passenger vehicle gives us a strong foundation to extend the range into cargo. With ePod G, we aim to address the needs of businesses and individual operators involved in last-mile deliveries while continuing to strengthen Youdha’s product portfolio and market presence."

The ePod G will be available in half-deck and closed box configurations to accommodate varied delivery requirements. Built on a monocoque chassis, the vehicle includes hydraulic brakes, steel rims, 120/80-R12 8PR tyres, LED headlights, and a seven-inch CAN-enabled digital LED instrument cluster. The launch enables Youdha to supply individual owner-operators, commercial businesses, and delivery fleet managers across the Indian market.

Tesla Opens Reservations For New Roadster In India, Upgrades Model Y L

Tesla Model Y L

Tesla has opened online reservations for the new Roadster in select global markets, including India, with production scheduled to begin in 2028 for left-hand drive configurations. Alongside the reservation announcement, Tesla India has also introduced a complimentary Acceleration Boost for its Model Y L six-seater SUV.

The new Roadster design incorporates aerospace-inspired elements and SpaceX components. In the domestic product lineup, the Model Y L SUV receives an Acceleration Boost software update, reducing its zero-to-100 km/h acceleration time to 4.5 seconds while offering an operating range of up to 681 kilometres under WLTP testing standards.

Tesla currently offers the Model Y and Model Y L in India. The entry-level Model Y is priced at INR 5.08 million, while the Model Y L starts at INR 6.19 million. The EVs carry safety evaluations from global testing bodies, including NHTSA, Euro NCAP, ANCAP and C-IASI.

To support vehicle ownership, Tesla's domestic charging infrastructure comprises 20 Supercharger stalls and 28 Destination Charger stalls, with three additional sites planned by the end of 2026.

Home charging setup has been established for owners across 23 Indian states. The manufacturer has also introduced its Refer and Earn program in India, offering purchase discounts for buyers and referral credits for existing owners.

VIDA Unveils DIRT.E K3 6DAYS Limited Edition At FIM International Six Days Enduro

VIDA DIRT.E K3

VIDA, the electric mobility brand powered by Hero MotoCorp, has unveiled the DIRT.E K3 6DAYS Limited Edition at the 100th FIM International Six Days Enduro in Grândola, Portugal.

The release marks the first collaboration between an Indian electric vehicle manufacturer and the event as an official partner of the Fédération Internationale de Motocyclisme.

The model is limited to 100 units, with each unit assigned a number corresponding to an edition of the event. The electric two-wheeler features Portuguese flag-inspired green and red livery, race competition typography and official 6DAYS branding.

First introduced in December 2025, the DIRT.E K3 is an electric off-road vehicle designed for youth riders. It incorporates a modular frame that adjusts without tools at three points, allowing handlebar height, footrest positioning, and seat height to be adjusted as the rider grows.

The DIRT.E K3 comes with a removable 360 Wh lithium-ion battery with a three-hour full charge cycle, three software-managed speed modes reaching up to 24 kmph via thumb throttle, a magnetic power cut-off kill switch and a 60 mm rear disc brake system.

Kausalya Nandakumar, CBO of the Emerging Mobility Business Unit, Hero MotoCorp, said, "Being part of the historic 100th edition of FIM ISDE is a proud milestone for VIDA and an opportunity to showcase how electric innovation can shape the future of off-road riding. The VIDA DIRT.E K3 brings together the spirit of motorsport with forward-looking technology, building on the recognition it received at CES 2026 and the Red Dot Design Award. With our Portuguese- inspired 6DAYS® Limited Edition, we are celebrating the legacy of this iconic event while bringing a fresh perspective to electric off-road mobility. At VIDA, we believe innovation should go hand in hand with a safe, engaging, and empowering riding experience for young riders."

Fabio Muner, Marketing and Digital Director, FIM, said, "On behalf of the FIM, I would like to sincerely thank Hero MotoCorp for its active participation in the 100th Edition of the FIM 6DAYS®. Thanks to the DIRT.E K3 6DAYS® Limited Edition bike, young riders have the chance to experience first-hand the beauty of motorcycling and enduro, an opportunity that is essential for building the future of our sport. The fact that these vehicles will be available on the market is a further great achievement for the FIM 6DAYS®. It is another example of how this historic FIM World Championship continues to widen its borders year after year, opening its doors to new generations and new ways of riding. Thank you, VIDA for sharing this vision with us."

Epsilon CAM And C4V Sign Agreement For Cathode Material Qualification In North America

Epsilon CAM - C4V

Epsilon CAM, one of the leading battery cathode active material manufacturers, and cell technology firm C4V have signed a Letter of Intent (LoI) to evaluate and qualify lithium iron phosphate and bio-mineralised lithium mixed metal phosphate cathode active materials.

The agreement establishes a framework to evaluate Epsilon CAM's cathode materials for cell-level integration across C4V's battery platforms and North American manufacturing programs, including those operated by sister company Near Prime Technologies.

As per the arrangement, Epsilon CAM will provide material samples and engineering data for testing, including electrochemical performance validation, cycle-life evaluation and process compatibility assessments. Subject to technical qualification and definitive contracts, the firms plan to explore multi-year material supply arrangements and technology integrations.

The evaluation will assess supply-chain sourcing for critical raw material inputs, including lithium, manganese and phosphorus, to align with North American content requirements.

Epsilon CAM is advancing plans for a 20,000-tonne-per-annum cathode active materials plant in India by 2028, positioning its production as a non-foreign-entity-of-concern source for global cell manufacturers.

Vikram Handa, MD, Epsilon CAM, said, "This LoI brings together complementary capabilities across cathode materials, cell technology and manufacturing. Our focus is to demonstrate material performance at the cell level and to work with C4V toward scalable, high-quality LFP and LMFP solutions that address the evolving needs of battery manufacturers and automotive customers."

Dr. Shailesh Upreti, CEO, C4V, said, "Epsilon is helping address one of the most important gaps in the U.S. battery supply chain: reliable access to scalable, ex-China phosphate cathode active materials. C4V is currently evaluating Epsilon’s materials through our Digital DNA qualification process for potential use across C4V cell platforms and U.S. manufacturing programs at Near Prime. Successful qualifications would create an important pathway connecting advanced cathode materials with C4V battery technology and domestic cell manufacturing."