The responses to the new EV policy announced by the Indian Government from the concerned industry stakeholders and leaders provide not just a good insight into how various factors are at play but also how other nations around the world are looking at proliferation of EVs.
Regarding the new EV policy, the Mahindra spokesperson has said that it reinforces the ‘Make in India’ momentum, with requirements of bank guarantees, minimum investment commitment and local value addition. This will help accelerate the EV ecosystem in India. Our Born Electric SUVs are on track to be launched in Jan 2025 with cutting-edge technology. Our products will speak for themselves.
Sunjay Kapur, Chairman, Sona Comstar, and Deputy Chair, CII Northern Region, expressed, "The approval of the new E-Vehicle policy marks a pivotal moment in our nation's mobility landscape. This progressive step not only solidifies India's position as a manufacturing hub for EVs but also fosters a conducive environment for global players to invest in our burgeoning market.”
“With a minimum investment threshold and a clear roadmap for domestic value addition, this policy underscores the government's commitment to nurturing a robust EV ecosystem. It heralds a new era of innovation and accessibility to cutting-edge technology and amplifies the 'Make in India' initiative. By incentivising local manufacturing and fostering healthy competition, this policy will not only accelerate the adoption of EVs but also bolster economic growth by way of reducing our reliance on imported crude oil and mitigating environmental impact, particularly in urban areas,” he averred.
Dinesh Arjun, Co-founder and CEO at Raptee, said, “The recent announcement of the Electric Mobility Promotion scheme represents a positive step towards continuing support to accelerate the adoption of electric vehicles (EVs). This timely initiative comes as the Faster Adoption and Manufacturing of Electric Vehicles (FAME) scheme draws to a close by 31st March 2024, providing a crucial 4-month transition period for the industry to stabilize.”
“Going by the long-term objective of self-sustenance of the EV industry, the Government has been gradually reducing the FAME subsidy. The last reduction was in May 2023, and the balance funds available were distributed for the vehicles sold till March 2024. The current FAME subsidy is around INR 22,500 per two-wheeler until 31st March 2024. From 1st April 2024, the Electric Mobility Promotion scheme kicks in with a further reduced subsidy of INR 10,000 per two-wheeler till July end. This sends a clear signal that, while the FAME scheme cannot be extended, the Government is here to ensure a smooth transition to a self-sustainable business model by the OEMs. This move reflects a pragmatic approach towards gradually weaning the industry off heavy subsidies, allowing it to sustain itself over the long run,” he added.
Euler Motors Enters E-Autorickshaw Segment With Neo
- By MT Bureau
- August 26, 2025
Delhi-NCR-based electric vehicle maker Euler Motors has entered the electric three-wheeler passenger category with the 'Neo by Euler' brand.
The company introduced the first vehicle under this brand, the Neo HiRANGE electric three-wheeler, with an introductory price of INR 309,999. The vehicle is designed for last-mile passenger transport in cities.
The vehicles under the 'Neo by Euler' brand will serve a range of customers, including new EV buyers, drivers for ride-hailing services, fleet operators and self-employed owners. Euler Motors plans to roll out these vehicles across 50 Indian cities over the next three to four months.
Euler Motors states that autorickshaws are a vital part of urban transport in India. Its new EV, the Neo HiRANGE, addresses the need for reliable, long-range and durable vehicles in this sector. The company's two years of research and development, which included conversations with over 10,000 auto-rickshaw drivers, shaped the vehicle's design. The Neo HiRANGE is built for Indian roads, with a rugged chassis and real-time diagnostics.
The vehicle comes in three variants: Neo HiRANGE Maxx, HiRANGE Plus and HiRANGE. The top variant offers a range of over 200 km on a single charge and can be charged in 3.25 hours. It has a skateboard chassis, 65 Nm of torque and hill-assist for stable performance. The vehicle includes a warranty of up to six years or 175,000 km and an anti-theft GPS system.
Saurav Kumar, Founder and CEO, Euler Motors, said, "We are excited to enter the commercial passenger EV segment. 'NEO by Euler' reflects our proven leadership in the commercial EV market. It is the result of deep product learning and on ground engagement with auto drivers across Indian cities. We heard firsthand challenges faced by drivers every day, from long fuel queues and unreliable maintenance to passenger discomfort, and low savings. These insights have shaped every aspect of the brand. Drivers want a solution that offers the highest range in a single charge, supports their livelihood, and gives them the confidence to keep moving. 'Neo by Euler' is our response to those needs; a no-compromise brand built for the realities of commercial passenger mobility in India offering best in class passenger comfort, consistent earning to drivers and overall safe solution."
Ola Electric Gets PLI Certification For Gen 3 Scooter Portfolio
- By MT Bureau
- August 26, 2025
Bengaluru-headquartered electric vehicle company Ola Electric has announced that it’s Gen 3 e-scooter portfolio has received Certification for Compliance under the Production Linked Incentive (PLI) Scheme for the automobile and auto components sector.
The certification granted by the Automotive Research Association of India (ARAI) will allow Ola Electric to receive incentives from 13 percent to 18 percent of the determined sales value (DSV) until 2028.
At present, the company’s Gen 3 portfolio comprises of S1 Pro 3 kWh, S1 Pro 4 kWh, S1 Pro+ 4 kWh, S1 X 2 kWh, S1 X 3 kWh, S1 X 4 kWh and S1 X+ 4 kWh.
“Securing PLI certification for our Gen 3 scooters, which form the bulk of our sales, is a critical step towards profitability. This will directly strengthen our cost structure and margins, enabling us to deliver sustainable growth. With our auto business targeted to turn EBITDA positive, the certification acts as a strong catalyst to achieve that goal while ensuring our customers continue to get the best-in-class EVs at highly competitive prices,” said a Ola Electric spokesperson.
BMW Group India Drives Past 5,000 EV Deliveries, Establishes Charging Network Over 4,000km
- By MT Bureau
- August 22, 2025
German luxury automotive brand BMW Group India has cemented its leadership in the luxury electric vehicle (EV) market by becoming the first in the segment to deliver over 5,000 EVs in the country. To mark this significant milestone, the company has inaugurated a new high-power charging corridor spanning 4,000 kilometres from North to South, offering charging access to all EV brands.
The new corridor features charging stations every 300 kilometres, effectively linking major cities and highways from Jammu to Madurai. The route covers key locations including Delhi, Jaipur, Ahmedabad, Mumbai, Pune, Bengaluru and Chennai, aiming to eliminate range anxiety for EV drivers.
Vikram Pawah, President and CEO, BMW Group India, said, “BMW Group India is immensely proud to become the first luxury carmaker to cross the remarkable milestone of 5,000 electric vehicle deliveries. This achievement is not just a number, it represents our unwavering commitment to e-mobility and pioneering spirit in the premium EV landscape. At BMW, luxury and performance is delivered seamlessly with sustainability, and our electric products embody this philosophy. In this journey, we will continue to delight our customers with the most electrifying products and services that provide complete peace of mind. To mark this milestone, we are happy to introduce our high-power charging corridor. Across the length of the nation, from Jammu to Madurai, EV customers can now just sit back and enjoy Sheer Driving Pleasure without a second thought.”
In a move to encourage broader EV adoption, BMW Group India has made these new charging stations accessible to all EV owners, regardless of their vehicle's brand. The stations, with capacities ranging from 120kW to an impressive 720kW, are a part of a larger network of over 6,000 charging points across the country, accessible via the myBMW app. The company is collaborating with charging operators like Statiq and Zeon to manage these new stations.
The sales milestone has been attained by the company’s expansive portfolio of EVs compromising the flagship BMW i7 to the popular BMW iX1 Long Wheelbase, which was the highest-selling BMW EV in the first half of 2025.
TVS Motor Company Launches King Kargo HD EV, CNG Variant On The Cards Too
- By MT Bureau
- August 21, 2025
Chennai-headquartered two-wheeler and three-wheeler major TVS Motor Company has launched a new electric three-wheeler, the ‘TVS King Kargo HD EV’ at INR 385,000 (ex-showroom Delhi), which it believes will transform urban and semi-urban logistics. The EV is engineered for performance, durability and connectivity in the last-mile delivery sector.
The King Kargo HD EV is designed to improve safety and comfort for operators. It features several segment-first innovations, including LED headlamps and tail lamps for better visibility and a spacious cabin with fully rolling windows. For enhanced performance, it has a dedicated Power Gear Mode that provides higher torque when carrying heavy loads.
The new three-wheeler is also India's first Bluetooth-enabled cargo three-wheeler. It comes equipped with TVS SmartXonnect, offering 26 smart features, along with twin-axis rear-view mirrors for safer navigation through congested city streets. The vehicle’s connected features are managed through TVS Connect Fleet, a web-based platform that gives fleet operators real-time tracking, remote control and advanced analytics for efficient fleet management.
Rajat Gupta, Business Head of Commercial Mobility at TVS Motor Company, said, “The launch of the TVS King Kargo HD represents a transformative moment in the evolution of cargo mobility, aligned to our ‘Re-Imagine 2030’ vision. This three-wheeler will set new benchmarks by delivering an unmatched combination of smart features, high load capability, comfort, ergonomics and safety. Coupled with the TVS Connect Fleet, the vehicle will empower businesses and also improve the everyday life of operators. With the TVS King Kargo HD EV, we are confident of redefining customer expectations and enabling them to achieve more, every day, effortlessly.”
In its initial phase, the TVS King Kargo HD EV will be available in key markets, including Delhi-NCR, Rajasthan and Bengaluru. The company also showcased a CNG variant, which is scheduled for release later this year.
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