JSW MG Motor India, one of the leading passenger vehicle manufacturers in the country, has further upped its game to grab a bigger piece of the lucrative Indian market. The company has today launched the Windsor EV at an introductory price of INR 999,000 plus an INR 3.5 per km for the battery under the industry first Battery as a Service Model (BaaS), while usage of the EV charging facility under MG eHUB initiative is absolutely free.

The 4.3-metre Crossover Utility Vehicle (CUV) is being positioned as a vehicle offering the comfort of a sedan and the elegance of an SUV. For the unversed, the Windsor EV is already sold in the global markets as the MG Cloud EV.

In terms of tech specs, the Windsor features a IP67 certified PMS Motor; a 38 kWh li-ion battery pack and 4 driving modes (Eco+, Eco, Normal and Sport) that delivers 100KW (136ps) power and 200Nm of instant torque. The Windsor EV has a claimed range of 331km and can be charged in 40 minutes at any DC fast charger.

On the inside, it gets spacious aero lounge seats that can be reclined to 135degrees, coupled with the infinity view glass roof (segment first). It also features a massive 15.6-inch Grandview Touch Display in the central console.

What’s more to further disrupt the segment and expand the share of electric vehicles in its overall sales, the Windsor EV will be available with several industry-first features. It was just last month that JSW MG Motor India announced the initiative partnering with leading EV Charging players and operators under the unified platform, which is claimed to consist of 80 percent of all the public charging stations across the country. 

The BaaS model the company says is part of its efforts to bridge the gap between the cost of an IC-vehicle and that of an EV. Furthermore, through the 3-60 assured buyback plan for the Windsor EV, JSW MG Motor India also will offer 60 percent value of the vehicle after 3 years/45,000km.

At present, JSW MG Motor India sells five models in India – Hector SUV, ZS EV, Astor C-SUV and the Comet EV. What’s more the company already sees 35 percent of its retail sales coming from the electric vehicles offerings, and with the Windsor it expects that it could easily help surpass the 50 percent threshold. 

For consumers wanting to buy the EV outright, the company will be announcing the pricing in the coming two weeks. 

Parth Jindal, Director, JSW MG Motor India, said, “The Windsor is the first car that has come out of the JV and the team has worked very hard in developing and bringing it to the Indian market. This vehicle embodies our commitment to delivering to our Indian customers the best of innovation the world has to offer. As a crossover utility vehicle, the Windsor merges the comfort of a sedan with the expanse of an SUV, making it an ideal car for the Indian household. With its advanced features." 

Rajeev Chaba, CEO Emeritus, JSW MG Motor India said, "With its delightful features and easy to drive dynamics, MG Windsor will certainly invite newer sets of customers to try EVs. Enabling this, we have created a clear channel for smart and unique ownership through the BaaS program, complemented with additional benefits. With these initiatives, we are addressing the barrier of incremental upfront cost of owning an EV and supporting easy and hassle-free ownership through the user-friendly eHUB by MG app that brings the EV ecosystem to the fingertips of customers.”

The Windsor CUV will be available in three variants: Excite, Exclusive, and Essence; and four colours: Starburst Black, Pearl White, Clay Beige, and Turquoise Green.

Comments (0)

ADD COMMENT

Link Copied!

Pune-based Kinetic Engineering (KEL) has announced an infusion of INR 400 million from its promoter group. The capital, raised through the conversion of warrants, increases promoter shareholding to 65 percent, up from 49 percent four years ago.

The funds are intended to strengthen the company’s balance sheet and support expansion across its electric vehicle (EV) and automotive component businesses. KEL is currently increasing its presence in battery systems, precision engineering and components for global original equipment manufacturers (OEMs).

A portion of the capital will support Kinetic Watts and Volts, a subsidiary in which KEL holds an 80 percent stake. This subsidiary recently launched the electric version of the Kinetic DX e-scooter.

The company plans to appoint over 150 dealers this year to take the DX EV national, following initial operations in Pune, Mumbai, Vadodara, Surat, Indore, and Delhi NCR.

Kinetic Engineering is also expanding its capacity for traditional automotive programmes and precision engineering solutions. The investment is intended to allow for technological upgrades and innovation as the industry shifts toward electric mobility.

Ajinkya Firodia, Vice-Chairman & Managing Director, Kinetic Engineering, said, “It is highly exciting time for us at Kinetic. The response to the scooter, Kinetic DX, launched by the subsidiary company is phenomenal. We are expanding nationwide and plan to appoint over 150 dealers this year. Meanwhile Kinetic Engineering’s component business is showing great potential and new orders. We will be using these funds for expansion of both projects as required and planned. This additional investment reflects the promoter group’s continued confidence in Kinetic Engineering and our long-term strategy. The automotive industry is undergoing a profound shift towards electric mobility, and we are building the capabilities needed to participate meaningfully in this transition. Strengthening the company’s capital base allows us to accelerate investments in technology, manufacturing, and innovation as we prepare for the next phase of growth.”

Comments (0)

ADD COMMENT

Link Copied!

Ather Energy has introduced a series of financial benefits for its electric scooter range, applicable to the Rizta and 450 Series models. The offers are available until 31 March 2026, coinciding with the scheduled discontinuation of the PM E-Drive subsidy.

Total benefits of up to INR 20,000 are available at Ather Experience Centres across India. This package includes a credit card discount of INR 10,000, a cash discount of INR 6,500 and an extended components warranty valued at INR 3,500.

Following the application of these offers, the Rizta S is priced at INR 104,758 (ex-showroom, Mumbai) and the 450S is priced at INR 113,100 (ex-showroom, Mumbai).

Customers purchasing vehicles before the month-end deadline also remain eligible for the INR 5,000 cash subsidy provided under the PM E-Drive Scheme. The central government scheme is currently set to expire on 31 March 2026.

The initiative covers Ather’s full electric scooter portfolio, including its connected technology systems. The Rizta represents the company's entry into the family scooter segment, while the 450 Series focuses on performance.

Comments (0)

ADD COMMENT

Link Copied!

Bengaluru-based electric vehicle maker Simple Energy has expanded its presence in Eastern India with the opening of its first retail outlet in Siliguri in partnership with CTA Connect.

The new Simple Store spread across 2,400 sqft, functions as a 3S facility, providing sales, service and spares in a single location. It will act as a hub for the brand in the region, which serves as a gateway to Northeast India.

The Siliguri store showcases the second-generation models of the Simple One series, which are designed for long-distance commuting with high-capacity battery integration.

The available models include:

• Simple One Gen 2 (5 kWh): Delivers an IDC range of 265 km. Priced from INR 177,999 (ex-showroom, Siliguri).
• Simple OneS Gen 2: Delivers an IDC range of 191 km. Priced at INR 149,999 (ex-showroom, Siliguri).

With this launch, Simple Energy now operates 63 outlets across India, including locations in Bengaluru, Delhi, Hyderabad and Chennai. The company has confirmed plans to open further stores in Nagpur, Ranchi and Bhubaneswar in the coming months as part of its national network ramp-up.

Suhas Rajkumar, Founder & CEO, Simple Energy, stated, “The launch of our first Simple Store in Siliguri marks an important step in strengthening Simple Energy’s presence in eastern India. As a key gateway to the Northeast, the city presents strong potential for electric mobility. With our 3S setup, we are bringing the Simple Energy experience closer to customers - from discovering our products to seamless after-sales support. We are excited to introduce our long-range, high-performance scooters to riders in Siliguri and remain committed to accelerating the transition to electric mobility across the region.”

Comments (0)

ADD COMMENT

Link Copied!

Vingroup has launched a multi-market initiative called ‘Trade Gas for Electric’, responding to fluctuations in global fuel prices by incentivising a shift to electric mobility across Vietnam, India, Indonesia and the Philippines. The programme provides additional discounts for customers who replace their old gasoline-powered vehicles with new VinFast electric models. During the promotional period, those making the switch will receive an extra three percent off electric cars and a five percent discount on electric scooters, applied on top of existing incentives already available in each market.

In alignment with this effort, the broader Vingroup ecosystem is also enhancing affordability. GSM Green and Smart Mobility Joint Stock Company, operating as Xanh SM in Vietnam and Green SM in Indonesia, has implemented a temporary fare reduction. From 11 to 31 March 2026, customers using its electric mobility services will benefit from a 10 percent decrease in fares, offering an economical and eco-conscious travel alternative. This reduction applies across the specified markets, reinforcing the group's commitment to accessible green transport.

The layered incentives are designed to accelerate the transition away from gasoline dependency, providing financial relief and promoting a more sustainable lifestyle. By layering these new discounts with existing programmes, Vingroup aims to make electric vehicle adoption more attainable. Depending on international developments and future shifts in fuel costs, the campaign may see an extension, reflecting the company’s dedication to fostering a cleaner living environment and greater economic stability for communities.

Duong Thi Thu Trang, Deputy CEO of Global Sales, VinFast, said, “The special 'Trade Gas for Electric' programme launched in March across four key markets is VinFast’s timely response to geopolitical volatility that is affecting socio-economic conditions in many countries around the world. As one of the pioneering manufacturers leading the global electric vehicle revolution, VinFast together with companies in Vingroup’s green ecosystem aims to help reduce the impact of fuel prices on people’s daily lives while also lowering environmental pollution through smarter, more sustainable and more cost-efficient mobility solutions.”

Comments (0)

ADD COMMENT

Link Copied!