JSW MG Motor India’s Windsor EV Launched At An Introductory Price Of INR 999,000

JSW MG Motor India’s Windsor EV Launched At An Introductory Price Of INR 999,000

JSW MG Motor India, one of the leading passenger vehicle manufacturers in the country, has further upped its game to grab a bigger piece of the lucrative Indian market. The company has today launched the Windsor EV at an introductory price of INR 999,000 plus an INR 3.5 per km for the battery under the industry first Battery as a Service Model (BaaS), while usage of the EV charging facility under MG eHUB initiative is absolutely free.

The 4.3-metre Crossover Utility Vehicle (CUV) is being positioned as a vehicle offering the comfort of a sedan and the elegance of an SUV. For the unversed, the Windsor EV is already sold in the global markets as the MG Cloud EV.

In terms of tech specs, the Windsor features a IP67 certified PMS Motor; a 38 kWh li-ion battery pack and 4 driving modes (Eco+, Eco, Normal and Sport) that delivers 100KW (136ps) power and 200Nm of instant torque. The Windsor EV has a claimed range of 331km and can be charged in 40 minutes at any DC fast charger.

On the inside, it gets spacious aero lounge seats that can be reclined to 135degrees, coupled with the infinity view glass roof (segment first). It also features a massive 15.6-inch Grandview Touch Display in the central console.

What’s more to further disrupt the segment and expand the share of electric vehicles in its overall sales, the Windsor EV will be available with several industry-first features. It was just last month that JSW MG Motor India announced the initiative partnering with leading EV Charging players and operators under the unified platform, which is claimed to consist of 80 percent of all the public charging stations across the country. 

The BaaS model the company says is part of its efforts to bridge the gap between the cost of an IC-vehicle and that of an EV. Furthermore, through the 3-60 assured buyback plan for the Windsor EV, JSW MG Motor India also will offer 60 percent value of the vehicle after 3 years/45,000km.

At present, JSW MG Motor India sells five models in India – Hector SUV, ZS EV, Astor C-SUV and the Comet EV. What’s more the company already sees 35 percent of its retail sales coming from the electric vehicles offerings, and with the Windsor it expects that it could easily help surpass the 50 percent threshold. 

For consumers wanting to buy the EV outright, the company will be announcing the pricing in the coming two weeks. 

Parth Jindal, Director, JSW MG Motor India, said, “The Windsor is the first car that has come out of the JV and the team has worked very hard in developing and bringing it to the Indian market. This vehicle embodies our commitment to delivering to our Indian customers the best of innovation the world has to offer. As a crossover utility vehicle, the Windsor merges the comfort of a sedan with the expanse of an SUV, making it an ideal car for the Indian household. With its advanced features." 

Rajeev Chaba, CEO Emeritus, JSW MG Motor India said, "With its delightful features and easy to drive dynamics, MG Windsor will certainly invite newer sets of customers to try EVs. Enabling this, we have created a clear channel for smart and unique ownership through the BaaS program, complemented with additional benefits. With these initiatives, we are addressing the barrier of incremental upfront cost of owning an EV and supporting easy and hassle-free ownership through the user-friendly eHUB by MG app that brings the EV ecosystem to the fingertips of customers.”

The Windsor CUV will be available in three variants: Excite, Exclusive, and Essence; and four colours: Starburst Black, Pearl White, Clay Beige, and Turquoise Green.

Ather Konarc E-Scooter Range Introduced At INR 99,999

Ather Konarc

Bengaluru-based electric vehicle maker Ather Energy has launched Konarc e-scooter line built on its EL platform, unveiled during the fourth edition of Ather Community Day 2026. The e-scooter will be available in six variants split between the S and Z product lines.

The Konarc lineup features Indian Driving Cycle range options spanning 100 km, 125 km, 161 km and 200 km across its S line variants, while the Z line includes 125 km and 161 km configurations.

Pricing for the model begins at INR 99,999 for the Konarc S 100 km variant, INR 121,999 for the Konarc S 125 km, and INR 144,999 for the Konarc S 161 km, effective ex-showroom Bengaluru. Bookings and phased deliveries for select variants begin in mid-September 2026.

The EV utilises a steel unibody chassis, metal rear side panels, a sequential gear-drive transmission, a 14-inch front alloy wheel, a 12-inch rear alloy wheel and a 1,352 mm wheelbase.

Tarun Mehta, Co-Founder and Chief Executive Officer, Ather Energy, said, “Konarc has been designed to make EVs mainstream in India. We have understood the needs of the vast majority of buyers who are still waiting to go electric and have engineered Konarc for them. Be it the metal panels, 200 km range, once-a-year service interval, fast home charging, or the plush and comfortable ride, we have pushed the envelope on every fundamental that matters to this buyer, without compromising on the premium experience and advanced technology that Ather is known for. Konarc has also been designed to scale, and with the vertical integration and manufacturing capacity we are building at AURIC, we can take the Ather experience to many more riders and markets across India.”

Just like its other product line, Ather Energy has ensured Konarc remains a power packed product in terms of both software and hardware features. It gets Advanced Electronic Braking System, which dynamically regulates braking force modulation between front and rear wheels via software. Additional functionalities comprise MagicKey keyless operation with proximity unlocking, AutoPop automated under-seat storage opening and AirWalk motor-assisted manual pushing.

Swapnil Jain, Co-Founder and Chief Technical Officer, Ather Energy, said, “Ather has spent over a decade building its technology and engineering capabilities. We started working on software-led braking, fast charging and connected scooter experiences well before they became expected in the market. That head start matters because it gives us the experience to integrate these technologies deeply into the vehicle and bring the engineering depth we have built over the years to a much larger set of riders. AeBS™, MagicKey, AutoPop and AirWalk are examples of that approach, each designed to make everyday riding more effortless.”

The vehicle carries an integrated onboard charger, with an optional 450W offboard unit enabling combined 900W charging. Ather has set the service interval at 10,000 km or one year, alongside introducing a 10-year or 100,000 km warranty for its fifth-generation Bedrock battery pack, guaranteeing a minimum 70 percent battery state of health.

Ola Electric Introduces S1Z Scooter Range Featuring Bharat Cell LFP Technology At INR 79,999

Ola S1Z

Bengaluru-based electric vehicle maker Ola Electric has launched the S1Z e-scooter line, introducing the company's indigenously developed 46 series Bharat Cell lithium iron phosphate (LFP) technology to the vehicle market.

The battery cells are developed at Ola’s Battery Innovation Centre and manufactured at the Ola Gigafactory.

The e-scooter is offered in two battery capacity options: a 3.1 kWh variant priced at an introductory INR 79,999 and a 5.1 kWh variant listed at INR 99,999 ex-showroom. The 3.1 kWh model has a claimed certified range of up to 179 kilometres, while the 5.1 kWh configuration provides up to 301 kilometres.

The S1Z runs on 12-inch wheels, operates on the MoveOS 5 software platform and includes features such as cruise control, regenerative braking, reverse mode, GPS tracking and over-the-air (OTA) updates.

It will also serve as the initial vehicle line distributed through Ola Electric's newly established dealer-operated store network alongside its direct-to-consumer locations. Deliveries for the 3.1 kWh model will begin in December 2026, followed by the 5.1 kWh model in March 2027.

Bhavish Aggarwal, Chairman and Managing Director, Ola Electric, said, "The true measure of innovation of our indigenous Bharat Cell LFP technology is how quickly it reaches everyday Indians. The S1Z delivers on that promise. It is the first scooter range to bring our made-in-India LFP technology to the heart of the market, where millions of customers make their mobility decisions. We believe affordability shouldn’t mean settling for less. As we continue building India's EV ecosystem from cell to vehicle, products like the S1Z will play a critical role in taking our mission of bringing EVs to every Indian household."

Mahindra Expands Battery-as-a-Service Across Electric SUV Line-Up

Mahindra BE 6 Sporteq

Mumbai-headquartered automotive major Mahindra & Mahindra has expanded its Battery-as-a-Service (BaaS) programme across its complete Electric Origin SUV range, making the scheme available on the BE 6 Sporteq, XEV 9S and XEV 9e models.

The BaaS model was first introduced with the BE 6 SPORTEQ, which separates vehicle and battery financing through a dual-loan arrangement. Under the scheme, customers acquire the electric vehicle and finance the battery unit separately, lowering the upfront purchase price.

For the BE 6 Sporteq BaaS model, the pricing starts at INR 1.14 million, with battery financing calculated at an effective usage cost of INR 3.75 per kilometre based on daily mileage assumptions. Following the initial response, Mahindra extended the service across all trim levels of the BE 6 Sporteq while adding the program to its higher-tier SUV models.

Under the expanded scheme, entry pricing for the XEV 9S stands at INR 1.26 million, while the XEV 9e starts at INR 1.39 million. Both EVs share the battery financing rate of INR 3.75 rupees per kilometre.

The dual-loan financing product is provided through third-party financial institutions for personal vehicle registrations. The structure requires a battery loan EMI with total figures varying according to battery capacity, down payment, loan tenure and local taxes.

Uday Narang - Omega Seiki

New Delhi-based electric commercial vehicle manufacturer Omega Seiki Mobility has raised an additional INR 500 million in funding co-led by Abhishek Misra of SKG Asset Management and SKG Fund, alongside Unistone Capital, Sanjeev Agarwal Family Office and Brijesh Parekh Family Office.

The capital expansion follows a separate INR 500 million fundraise earlier in the month from Securocorp Securities, Sangeeta Pareekh, Saket Aggarwal Family Office and Vanshika Sharma.

Omega Seiki Mobility aims to utilise the capital towards increasing manufacturing capacity, research and development, dealer network expansion and the release of new vehicle models.

Uday Narang, Founder and Chairman, Omega Seiki Mobility, said, “This fundraise marks a significant milestone for Omega Seiki Mobility as we move into the next phase of our growth journey. The confidence shown by our investors strongly validates our vision, execution capabilities, and long-term strategy. Over the past eight years, we have built the company on a foundation of manufacturing excellence, innovation, and financial discipline. We remain focused on building scalable electric mobility solutions that create long-term value for our customers, partners, and investors.”

Omega Seiki Mobility plans to expand its operational footprint from 150 current touchpoints in India to 250 locations by FY2028, while evaluating international expansion into markets including Africa.

The expansion strategy involves broadening its vehicle portfolio beyond cargo three-wheelers into passenger mobility, electric two-wheelers and light commercial vehicles as it evaluates options for an initial public offering.