JSW MG Motor India, one of the leading passenger vehicle manufacturers in the country, has further upped its game to grab a bigger piece of the lucrative Indian market. The company has today launched the Windsor EV at an introductory price of INR 999,000 plus an INR 3.5 per km for the battery under the industry first Battery as a Service Model (BaaS), while usage of the EV charging facility under MG eHUB initiative is absolutely free.

The 4.3-metre Crossover Utility Vehicle (CUV) is being positioned as a vehicle offering the comfort of a sedan and the elegance of an SUV. For the unversed, the Windsor EV is already sold in the global markets as the MG Cloud EV.

In terms of tech specs, the Windsor features a IP67 certified PMS Motor; a 38 kWh li-ion battery pack and 4 driving modes (Eco+, Eco, Normal and Sport) that delivers 100KW (136ps) power and 200Nm of instant torque. The Windsor EV has a claimed range of 331km and can be charged in 40 minutes at any DC fast charger.

On the inside, it gets spacious aero lounge seats that can be reclined to 135degrees, coupled with the infinity view glass roof (segment first). It also features a massive 15.6-inch Grandview Touch Display in the central console.

What’s more to further disrupt the segment and expand the share of electric vehicles in its overall sales, the Windsor EV will be available with several industry-first features. It was just last month that JSW MG Motor India announced the initiative partnering with leading EV Charging players and operators under the unified platform, which is claimed to consist of 80 percent of all the public charging stations across the country. 

The BaaS model the company says is part of its efforts to bridge the gap between the cost of an IC-vehicle and that of an EV. Furthermore, through the 3-60 assured buyback plan for the Windsor EV, JSW MG Motor India also will offer 60 percent value of the vehicle after 3 years/45,000km.

At present, JSW MG Motor India sells five models in India – Hector SUV, ZS EV, Astor C-SUV and the Comet EV. What’s more the company already sees 35 percent of its retail sales coming from the electric vehicles offerings, and with the Windsor it expects that it could easily help surpass the 50 percent threshold. 

For consumers wanting to buy the EV outright, the company will be announcing the pricing in the coming two weeks. 

Parth Jindal, Director, JSW MG Motor India, said, “The Windsor is the first car that has come out of the JV and the team has worked very hard in developing and bringing it to the Indian market. This vehicle embodies our commitment to delivering to our Indian customers the best of innovation the world has to offer. As a crossover utility vehicle, the Windsor merges the comfort of a sedan with the expanse of an SUV, making it an ideal car for the Indian household. With its advanced features." 

Rajeev Chaba, CEO Emeritus, JSW MG Motor India said, "With its delightful features and easy to drive dynamics, MG Windsor will certainly invite newer sets of customers to try EVs. Enabling this, we have created a clear channel for smart and unique ownership through the BaaS program, complemented with additional benefits. With these initiatives, we are addressing the barrier of incremental upfront cost of owning an EV and supporting easy and hassle-free ownership through the user-friendly eHUB by MG app that brings the EV ecosystem to the fingertips of customers.”

The Windsor CUV will be available in three variants: Excite, Exclusive, and Essence; and four colours: Starburst Black, Pearl White, Clay Beige, and Turquoise Green.

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CUPRA has unveiled an evolved version of its first all-electric model, the CUPRA Born, reinforcing the brand’s commitment to challenging conventions. The vehicle has been comprehensively re-engineered to offer a more intense and emotionally engaging driving experience, marked by striking exterior updates, a refined cabin and enhanced technology.

The exterior evolution embraces CUPRA’s dynamic design language, featuring newly sculpted front and rear bumpers. Distinctive triangular Matrix LED headlights complement a prominent illuminated CUPRA logo, which is now seamlessly integrated into the three-dimensional rear light cluster, enhancing the car’s visual presence.

On the interior front, the focus is on driver engagement and elevated quality. A redesigned steering wheel now incorporates intuitive physical controls, while new door panels contribute to a more premium feel. The immersive digital environment is amplified by a larger 10.25-inch digital cockpit, supported by an augmented reality head-up display. The auditory experience has also been transformed, with a Sennheiser Contrabass sound system delivering deep, immersive bass, while a newly developed Interior Sound Signature strengthens the connection between the driver and the machine.

Performance remains a core pillar, with the new Born intensifying every journey through its hallmark electrifying dynamics. Drivers can select from four distinct motor and battery configurations. Features such as launch control, a new One Pedal Driving System and wider tyres for both 19- and 20-inch wheels further sharpen the driving experience. This performance is matched by an updated suite of safety systems, including Travel Assist 3.0 with cloud-enhanced functionality, new Crossroad Assist, an upgraded Front Assist and pre-crash protection with rear detection.

The new Born offers flexible powertrain choices to suit different needs. The V1 and V2 versions, equipped with a 58-kWh battery, achieve an estimated range of around 279 miles (approximately 449 km). For extended range, both these models and the range-topping VZ version can be specified with a 79-kWh battery, targeting approximately 372 miles (approximately 598 km). Personalisation is available through six exterior colours, including the newly introduced Timanfaya Grey.

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Hyderabad-based electric vehicle company Keto Motors has secured CMVR Type Approval Certification from the Global Automotive Research Centre (GARC) for its nine-metre Urbanova KE9 electric bus. The certification confirms the vehicle's compliance with safety and performance standards, including structural integrity and range efficiency.

The company is now initiating customer demonstrations and preparing for deployments across State Transport Undertakings (STUs), school fleets and employee transportation providers.

The Urbanova KE9 is engineered for urban mobility and smart city networks. Through a technology partnership with TRON, a Taiwanese E-bus OEM, Keto Motors utilises liquid-cooled battery technology, a self-developed Battery Management System (BMS) and Fleet Management Systems (FMS).

The e-bus features a 245 kW liquid-cooled PMSM motor delivering 3000 Nm of torque.  A claimed cruise range of 188 km (IDC) and a top speed of 80 kmph. It can accommodate 31 seated and 11 standing passengers. It supports CCS2 fast charging support, regenerative braking, ABS and air suspension.

The company aims to start production in early FY2027 at the company’s 20-acre facility in Jadcherla, Telangana. The plant features in-house bus body manufacturing and testing systems, with an annual capacity of 1,000 units.

In addition to the nine-metre model, Keto Motors is developing 12-metre and 6-metre platforms to expand its presence across the public transport sector.

Venkatesh Challa, Director of Keto Motors, said, “Securing CMVR Type Approval for the Urbanova KE9 is a defining milestone for Keto Motors. This certification reinforces our commitment to delivering dependable, high-performance electric mobility solutions designed specifically for Indian roads and fleet operators. With approvals in place, we are now focused on accelerating customer deployments and supporting India’s transition toward clean, zero-emission public transport.”

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Bengaluru-based electric vehicle start-up Ultraviolette Automotive has introduced Battery Flex a Battery-as-a-Service (BaaS) programme designed to lower the entry cost of its electric motorcycles. The initiative is launched in partnership with Ecofy, a non-banking financial company (NBFC) specialising in green financing.

Under the new model, the upfront cost of the Ultraviolette X-47 is reduced by 40 percent. Customers can purchase the motorcycle chassis for INR 149,000 and subscribe to the battery for a monthly fee starting at INR 2,499. At the conclusion of the subscription period, ownership of the battery is transferred to the customer at no further expense.

The Battery Flex model is designed to reach price parity with internal combustion engine (ICE) motorcycles. By separating the cost of the battery from the vehicle, the company aims to make performance electric mobility accessible to a broader consumer base.

Narayan Subramaniam, CEO & Co-Founder, Ultraviolette, said, “At INR 250,000, Ultraviolette was at price parity with similarly powered ICE motorcycles. Now, with a starting price of INR 150,000, riders gain access to better technology, features, and performance that outpaces every segment. With operating costs as low as INR 2,499 per month, which is lesser than the average spends on petrol, we are redefining what affordability means in motorcycling. The introduction of Battery Flex makes performance, technology-driven mobility more attainable and practical for riders across India, while keeping the focus firmly on what matters most: the thrill of riding an Ultraviolette.”

Niraj Rajmohan, CTO & Co-Founder, Ultraviolette, added, “Battery technology sits at the core of every electric vehicle, and at Ultraviolette we have invested years of R&D to ensure our batteries deliver uncompromised performance, safety, and longevity. With the launch of Battery Flex, we are extending this innovation to our customers in a way that is both flexible and accessible. It reflects our commitment to building technology that adapts to customer needs and makes performance mobility more practical than ever before.”

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JSW MG Motor India has announced that its e-Hub by MG app is now the largest unified electric vehicle (EV) charging platform in India. The application has listed more than 22,500 charging points and exceeded 150,000 downloads.

The platform has onboarded 40 charge point operators (CPOs), including Jio-bp, TATA Power, Adani, Shell, Zeon, Charge Zone and BPCL. Since its inception, the app has facilitated the dispensing of 1.5 GWh of energy and the planning of 670,000 trips, covering 300 million kilometres.

The company has introduced updates to the application to assist MG and non-MG EV users. These features are designed to centralise the location, reservation, and payment processes for charging sessions.

The updated app includes smartphone integration, navigation tools, user feedback and network access.

Vinay Raina, Chief Commercial Officer, JSW MG Motor India, said, “It is inspiring to witness the rapidly growing community of EV users, both MG and non-MG customers, embrace the e-Hub by MG app. What excites us the most is how effortlessly it is helping customers navigate their EV journeys, whether planning their long road trips or simply looking for the nearest available charger. By bringing the leading CPOs together on one intuitive platform, e-Hub by MG empowers users with choice, convenience and confidence. As India moves towards a more connected and electrified future, we remain committed to building experiences that make EV ownership effortless.”

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