Tesla may not be the only game-changer in the electric vehicle space anymore. We see many other manufacturers taking huge leaps in the sector, even in India – what with Tata Motors and its Nexon EV ruling a majority of the EV space, or Mahindra, who announced that a fully electric version of its popular XUV300 SUV will be launched in the second half of next year. 

Just like the global automotive market, the Indian automotive market is also going through a transition, and India is just at the beginning of this transition. We currently see electric two- and three-wheelers having great acceptance, which we will eventually see happening in the light vehicle market as well. As for four-wheelers, we are at the start of this transition. In that sense, both the passenger vehicle and small and light commercial vehicle segments will experience electrification eventually. However, the rate at which this happens will be slightly slower as compared to two- and three-wheelers because 80 percent of our market is A and B segment. 

In terms of two- and three-wheelers, the upfront cost, which has been a big hurdle for EV acceptance, has been taken care of by several government subsidies and the special GST rate that they get. Moreover, the government also supports in terms of direct consumer incentive provided to the customers/buyers. 

Another factor that is, in fact, proving to be of help is the rising price of fuel, Suraj Ghosh, Director – Powertrain research and analysis, S&P Global Mobility, tells us. “As the prices of fuel rise, customers are looking for cheaper alternatives. But we must remember that unless the upfront cost has been taken care of, the acceptance of EVs might still be difficult,” he says. 

The challenges
From the supply side, the supply chain for batteries is still not very smooth. Therefore, sourcing batteries that are of good quality is a big challenge for the EV ecosystem right now. “We don’t have the raw material needed for manufacturing EV batteries or cells. The cell production capacity is not available locally and so, it has to be sourced from countries like China, South Korea, Japan, Taiwan etc., making us dependent in that sense,” Ghosh informs. 

As for the manufacturers (again, from the supply side), there isn’t much clarity on long-term policies. Right now, the FAME scheme supports EV promotion. However, it has an expiry year of 2024. That raises the question of what happens after that. Will there be a new FAME scheme? Or will the government continue to support the EV ecosystem like it is now? Hence, due to the lack of such clarity, manufacturers are being slightly cautious and are hesitant when it comes to investments in EV manufacturing setups, Ghosh says. 

Currently, the lithium-ion batteries used in EVs have different battery chemistries and certain raw materials involved. “Forming collaborations, joint ventures and technological partnerships with companies that work in the upstream segment of mining operations of those raw materials can play a very key part in India’s future of electrification,” Ghosh asserts. He adds, “In fact, Indian OEMs can form a sort of consortium and collectively bargain for raw materials or other key components that go into EVs. This can turn out to be a good initiative by Indian OEMs.” 

Ghosh further informs that from the demand side, there are not many consumers in India who would happily pay premium for a vehicle just because it’s electric – this isn’t something that will happen overnight. Another challenge that comes to light is parity – in terms of price, convenience and range.

The consumer
Ghosh also believes that the upcoming battery electric vehicles in India are being made keeping a price-conscious customer in mind. He further explains, “When we say EVs, we always talk about range. We cannot have a huge battery pack in our car, because then that would increase the cost. And an increase in cost results in isolating a huge segment of the market that can’t afford that car. Therefore, we have to strike a balance between the range and price of the car, where it becomes affordable and satisfactory in terms of the range. Therefore, this is something that OEMs are keeping in mind for their battery electric vehicles.”

The hybrid strategy

So far, all the OEMs in India have been following a wait-and-watch policy – they do not want to commit to any major investment decisions. If the OEMs have the above-mentioned clarity, we will naturally see more investments being made in EVs. “Right now, some OEMs are gradually introducing EVs but not going all in,” Ghosh cites and adds, “The all-in push from OEMs may not happen at least for the mid-term but perhaps towards the later part of this decade.” 

The strategy for electrifying powertrains is basically an effect of how strict or strong the country’s CO2 regulation is. The CO2 regulation in India is called Corporate Average Fuel Efficiency (CAFE) norm. “The second phase started in April this year, and while this norm does demand the electrification of powertrains, it does not mandate OEMs to have pure EVs in their fleet,” Ghosh shares and continues, “OEMs can comply with these norms by having just hybrid vehicles or having a mix of diesel or CNG in their fleet. In that sense, the regulatory situation is not strict enough to trigger any kind of pure EV adoption – however, hybrids are promoted at the same time. Hybrids are a cheaper method of complying with these CO2 norms and they will be a good strategy for most OEMs. We think that the Toyota and Suzuki joint venture hybrids will be hitting the market very soon – probably later this year or early next year, as we have the second phase of CAFE already in place. However, the hybrid strategy won’t be adopted by every OEM; it will be OEM-specific.” 

“The CO2 compliance can be achieved without EVs and just hybrids,” Ghosh further tells us. In truth, if an OEM can reduce its CO2 footprint, using any technology is up to that respective OEM. The regulation should be technology-neutral, but the push for EVs from the government is so high that some OEMs are forced to take the leap into EVs, skipping the hybrid phase, even if the regulation doesn’t ask for it.  

Hybrid powertrains by Japanese OEMs
Japanese automotive companies, too, like Toyota and Honda, are introducing Indian buyers to hybrid powertrains, and Ghosh is of the opinion that this is a positive move due to the CO2 regulatory framework point of view. He avers, “As the CO2 regulations get more strict from this year, OEMs have to introduce fuel-efficient powertrains into the market. The Japanese OEMs can’t launch EVs directly because their EV products could be too expensive for the Indian market. Hence, the hybrid technology seems like a good fit at the moment. That’s because it’s not very costly, the technology isn’t very complicated, and moreover, it helps in CAFE compliance.” 

Toyota, Ford and India
Japanese companies like Toyota clearly have a set vision on the place hybrid powertrains make for themselves in India. Also, while Toyota is looking to manufacture EV parts in India, Ford, on the other hand, has chosen not to manufacture electric vehicles in India. The reason for Toyota's move is because it has plans to make India a manufacturing hub for electric vehicle parts to meet demand locally as well as for export to Japan and some ASEAN countries. As for Ford, the company said it was working on the business restructuring and continues to explore possible alternatives for its manufacturing facilities. These are two extremely contradicting steps at the same time from two multinational automotive companies for India. 

Sharing his views, Ghosh says, “Ford’s decision was a strategic decision to close down its sales operations in India, given they were not doing well in the country and were not profitable here. They did not capture any of the segments, unlike Toyota, which is very strong in its Innova and Fortuner segment. Toyota has been almost unshaken in its turf for the last 10 to 15 years.” 

He further shares that the two companies – Ford and Toyota – are, in fact, not really at two extreme ends. “Where Toyota has plans to make India a manufacturing hub for electric vehicle parts to meet demand locally as well as for export to Japan and some ASEAN countries, its strategy is about efficient capacity utilisation of the Indian facilities, ” Ghosh says. He continues, “As for Ford, they did not see enough potential in the Indian market and hence, believed that it was better to exit and instead focus on other core markets. Ford now has some plans for EVs that are very North American or European-oriented. Thus, these plans do not suit the Indian environment. So, I don’t think their exit affects the Indian ecosystem in any way. Toyota already exports a lot of ICE technology components from India to ASEAN countries, South America etc. using the Indian facility as an export hub. So now, they are introducing more components to their already existing basket of exports.” 

Making a strong domestic demand
From Japan’s involvement in India’s hybrid powertrains to several Indian EV leaders making strides in the sector, do we see India turning into a manufacturing hub for electric powertrain vehicles in the future? “Looking at China right now, India is too small to be compared with them from the perspective of scale of EV operations,” Ghosh responds. He further states that we have to build a scale comparable to China, and for that, there has to be a very strong domestic demand first. “We cannot supply to the world unless we supply to India,” he says. “Additionally, the Indian OEMs have to make sure that the domestic demand does not go to anybody else. In this case, the manufacturers in India will have the confidence to spread out geographically and sell to the other markets. However, for all of this to become a strong reality, the degree of investment required is not there yet. There must be investments in R&D capabilities, sales and manufacturing setups, charging infrastructure facilities, along with strong support from the government. The government has announced some PLI schemes and policies, which, if implemented, will make things start moving a little faster. There are some OEMs that are very aggressive, like Tata Motors. But despite that, the volume or numbers we have in mind is miniscule as compared to where the Chinese market stands,” Ghosh shares. 

If there’s a demand, there’s a market
Environmental concern is a real thing and electric vehicles are better for the environment. In spite of the future being an electric one, there is a strong demand for diesel vehicles in the luxury car market. This is perhaps because there's still a lot of time before India turns completely electric.

Companies, like Mercedes, for example, still provide diesel and petrol powertrain car models. However, selling diesel cars is not a problem at all if there is a market for it and if those cars comply with market regulations, Ghosh opines. Also, the sale of diesel cars is not limited to the luxury segment; some segments have a natural demand for diesel cars – for example, the taxi segment, small commercial vehicles or small trucks. “Therefore, irrespective of the segment, there are diesel cars in the market and they will exist so till at least 2027 or 2028, when BSVI ends and the next regulation comes in,” Ghosh informs. 

The EV battery supply chain race
Ghosh further highlights that electric cars are always priced at a premium and manufacturers themselves have a constraint on the production. “That’s because the battery supply chain comes into the picture,” he adds. “Around 20 million two-wheelers are sold in India annually. If we decide to replace all these 20 million two-wheelers with electric two-wheelers, then the manufacturers will not be able to produce that much as they do not have control over the battery supply. The battery supply is highly constrained at the moment. So, all the manufacturers are in a race to acquire key elements in the EV battery supply chain.” Giving an example, Ghosh adds, “For instance, automakers like Tesla and VW are looking for partners in the mining sector as they want to have more control on the supply chain of EV batteries.” 

Taking it at a gradual pace
Hence, the race is not about making a vehicle and selling it, but has gone beyond that. While everyone wants to sell an electric vehicle, we must ask, “do we have the batteries to manufacture them?” Moreover, once EVs become mainstream, all the facilities, manufacturing setups, the human resources directly involved with the auto industry and indirectly involved (like the service, insurance, workshop industry etc.) will need to adapt. “Therefore, looking at it holistically, a gradual pace works best, especially for an emerging economy like India,” Ghosh asserts.  

A green future
As we look at a future of powertrain and electrification, India certainly has a potential to be a hub for electric powertrain vehicles. It’s true that as we look at electrification as the future of India’s transport, the challenges haven’t stepped aside. But these are nothing that can’t be solved. With the right clarity on where the electric vehicle market in India is heading, strong localisation and the correct investments, electrification can be a boon for India like never before. Where we see several auto companies making strides in the sector, from Hyundai Motor Co working on developing a small electric car for India to ElectricPe (a new energy infra start-up) forming a strategic alliance with Hero Electric to set up an extensive EV charging infrastructure in the country, Indian transportation looks nothing but green. (MT)

Comments (0)

ADD COMMENT

Link Copied!

Bajaj Auto, the world's leading two and three-wheeler manufacturer, today announced the launch of the Chetak 3001, an advanced iteration of its popular Chetak 2903 electric scooter at INR 99,990. Built on the same cutting-edge EV platform as the highly successful Chetak 35 Series, the new Chetak 3001 boasts floorboard-mounted 3.0 kWh batteries, promising an enhanced riding experience with improved stability, increased storage and extended range.

Designed for Real Life: Key Innovations

The Chetak 3001 introduces several significant upgrades aimed at the everyday Indian rider:

• New Floorboard Battery Architecture: This design offers superior stability, more foot room and a lower centre of gravity for a more comfortable and mature ride.
• Class-Leading 127 KM Range: Certified for extensive distances, making it ideal for daily commutes and weekend excursions.
• Massive 35L Boot Space: Ample storage for essentials, from helmets to shopping bags.
• Rapid Charging: A 750W charger enables zero to 80 percent charge in just 3 hours 50 minutes, positioning it among the fastest in its category.

The Chetak 3001 integrates optional TecPac Features for a smarter ride, including call accept/reject, music control, Guide Me Home lights, Hill Hold Assist, reverse light and auto-flashing stop lamp.

True to Bajaj's legacy, the Chetak 3001 is engineered for durability and the diverse Indian conditions:

• Solid Steel Metal Body: The only metal-bodied EV in its class, ensuring robustness.
• IP67 Rated Water Resistance: Providing protection against monsoon rains and splashes.
• Trusted Heritage: Manufactured by Bajaj Auto, backed by a legacy of quality and a vast network of over 3,800 service centres across India.

Eric Vas, President, Urbanite Business Unit, Bajaj Auto, said, "Chetak 3001 sets the benchmark for mass adoption of electric scooters. Built on the next-generation platform, it delivers the range and performance that Indian scooter riders demand – distraction-free riding with the peace of mind of assured reliability and service. The Chetak 3001 is the everyday electric scooter to make petrol scooters redundant; its bigger, stronger and fully Lifeproof at an ex-showroom price of INR 99,990."

Riding on a wave of innovation, Bajaj's Chetak series concluded Q4 FY2025 Q4 as India's top-selling electric scooter. The 35 Series, spearheaded by models like the 3501 and 3502, has already redefined the EV landscape. The Chetak 3001 is set to continue this momentum, embodying a blend of advanced technology and the brand's enduring heritage.

Comments (0)

ADD COMMENT

Link Copied!

Bengaluru-based electric vehicle manufacturer Ultraviolette Automotive has made a striking statement today with the European launch of its flagship performance motorcycles, the F77 Mach 2 and F77 SuperStreet, at a special event held in front of the Eiffel Tower. This move into the French market, following a successful debut in Germany, underscores Ultraviolette's ambitious drive to become a significant global player in the electric vehicle segment. With this the EV maker has established its presence in 10 European countries such as Germany, France, UK, Ireland, Austria, Italy, Switzerland, Belgium, Netherlands and Luxembourg.

The F77 Mach 2 boasts a race-bred design, promising a dynamic and aggressive ride, while the F77 SuperStreet offers a more upright posture and refined ergonomics, prioritizing rider comfort without sacrificing performance.

Narayan Subramaniam, CEO & Co-Founder, Ultraviolette, said, “The launch of the F77 in Germany, France, the UK and other European countries is a defining moment for Ultraviolette and a landmark achievement for India’s automobile landscape. This launch signifies Ultraviolette’s entry into Europe’s most influential two-wheeler markets and underlines our intent to be a global force in the electric mobility revolution. As an Indian company, we are proud to bring futuristic design and cutting-edge technology to the world. This is a moment of global recognition for the talent and capability within India’s engineering and manufacturing ecosystem. Through our strategic distributor partnerships, we are not only expanding into Europe but also delivering a world-class ownership experience that reflects the best of what India has to offer.”

Both F77 models are capable of accelerating from 0 to 60 kmph in a mere 2.8 seconds. Powered by a 10.3 kWh battery pack, they deliver a peak power output of 30 kW and a staggering 100 Nm of torque, enabling swift acceleration and agile handling with a top speed of 155 km/h. These advanced motorcycles are equipped with Ultraviolette’s proprietary artificial intelligence system, Violette A.I., and industry-leading switchable Dual-Channel ABS developed by Bosch. Further enhancing the riding experience are features like 10 levels of Regenerative Braking, 4 levels of Traction Control and Dynamic Stability Control.

Niraj Rajmohan, CTO & Co-founder of Ultraviolette, added “This isn’t just the introduction of motorcycles into new markets, it’s the global unveiling of years of relentless research, engineering, and innovation, born in India. We set out with a bold ambition to build the most advanced electric motorcycle in the world. Today, we are delivering that vision to international customers. The F77 is the result of deep in-house R&D, rigorous testing, and an unwavering commitment to pushing the boundaries of performance, innovation, safety, and design. For India, this milestone represents not just our ability to participate in the global EV transition, but to lead it with technology that competes at the highest level."

To celebrate the European launch, Ultraviolette is offering a special introductory price for all pre-bookings made up to 31 July 31 2025. The F77 Mach 2 will be available starting at EUR 8,990 (regular price: EUR 9,990), and the F77 SuperStreet will be priced from EUR 9,290 (regular price: EUR 10,390).

Comments (0)

ADD COMMENT

Link Copied!

Jupiter Electric Mobility (JEM), the electric commercial vehicle arm of Jupiter Wagons, has opened its first showroom in Jayanagar, Bengaluru, marking the regional debut of its flagship electric light commercial vehicle (eLCV), the JEM Tez.

Strategically positioned in one of India’s leading urban logistics hubs, the new facility is designed as a comprehensive experience centre offering sales consultations, test drives, service support and financing options. JEM also operates a dedicated service hub in Devanahalli to support its growing customer base in the region.

The JEM Tez is built to meet the demands of last-mile delivery and intra-city freight movement. It features a certified range of over 190 km, an 80 kW peak motor, 23 percent gradeability and a 1.05-ton payload capacity.

The showroom was inaugurated by Shivanand Kalakeri, IRS, Commissioner of Income Tax (DR), with key members of JEM's leadership present, including Gaurav Jalota, CEO, and Kartik Hajela, CEO of the Battery Division.

Vivek Lohia, Managing Director, Jupiter Group, said, “The inauguration of our first showroom in Bengaluru is a key step in our national rollout strategy. Bengaluru’s thriving logistics ecosystem and growing EV adoption make it the ideal launchpad for the JEM Tez.”

JEM is also actively investing in a full-scale EV ecosystem, partnering with firms such as Porter, Pulse Energy and Automovill to build infrastructure for charging, financing and aftersales support. Through its JEM Udaan programme, the company offers business support to JEM Tez owners.

The launch follows the recent commissioning of JEM’s 2.5-acre manufacturing plant in Pithampur, Indore, which has a capacity of 8,000–10,000 e-LCVs annually, with plans for expansion.

As part of its nationwide growth plan, JEM aims to expand into key EV markets, including Delhi, Hyderabad, Mumbai, Ahmedabad, Kolkata and Chennai, further expanding its share in India’s last-mile electric mobility sector.

Comments (0)

ADD COMMENT

Link Copied!

India's USD 15 billion last-mile delivery sector, under pressure from e-commerce growth and urbanisation, is witnessing a green transformation. Jassper Shipping is emerging as a key player in this shift by making electric vehicles the cornerstone of its logistics operations. With 58 EVs already deployed and plans to expand to 150 within six months, the company is building a sustainable delivery network while creating better opportunities for its workforce.

The move comes as India accelerates its EV adoption, with 1.67 million electric vehicles sold in 2023-24, including 3,700 electric buses. Government initiatives like FAME-II's INR 11,500 crore subsidy and INR 800 crore for charging infrastructure further underscore this transition. Jassper's EV-first model delivers triple benefits: reduced carbon emissions, lower operational costs and maintained service excellence.

Unlike traditional logistics firms retrofitting existing fleets, Jassper has built its operations ground-up around electric mobility. The company collaborates with charging infrastructure providers and offers comprehensive EV training to delivery agents. Its unique approach addresses critical industry gaps by providing health/life insurance and competitive pay to gig workers – a rarity in India's logistics sector.

While competing with established players like Delhivery and Ecom Express, Jassper differentiates itself through its ESG-aligned strategy. The company plans to onboard 1,500 delivery partners across Tier 1 and 2 cities, combining environmental responsibility with social impact.

Pushpank Kaushik, CEO & Head of Business Development (Subcontinent, Middle East and Southeast Asia), Jassper Shipping, said, “At Jassper, our electric vehicle (EV) strategy is not just about cutting costs – it’s about driving sustainability and empowering our delivery partners. EVs are a core part of our long-term vision to reduce our carbon footprint, manage fuel cost fluctuations and improve partner profitability through lower operating expenses. As a part of our commitment to inclusive growth and sustainable logistics, we are creating job opportunities by aiming to onboard 1,500 new last-mile delivery partners across India over the next five years. This expansion will enhance our logistics network and help create more sustainable livelihoods. By focusing on efficiency, reach and reliability, we are building a delivery ecosystem that benefits both our partners and our customers.”

Comments (0)

ADD COMMENT

Link Copied!