Swedish industrial bearings major SKF is revamping its brand identity, which it said is to help the group to further stand out in the industry, attract new customers and ultimately drive profitability.

The over a century old bearings company is amongst the top players globally when it comes to being a closed partner for industrial and mobility solutions.Rickard Gustafson, President and CEO, SKF, said, “Our brand is the accumulation of everything we do – innovations, values, people, reputation, communication and our desired future state. From a business perspective, we are building favourability among current and potential customers, employees, investors, partners, and beyond. It is a way of earning our place in the world while staying true to our values and purpose.”

The refresh brand strategy aims to reflect upon SKF’s historical, current and future strengths. The idea is to clearly communicate its impact on the world and public perception towards its innovative and sustainable solutions.

Per Nilsson, Director Communication, SKF, said, "Only a few companies in the world can reduce friction like SKF. Wherever there is rotation, we show up – from bicycles to high-speed trains, from paper mills to washing machines. A fantastic position to have, but also an inspiring story still to be told. We have been fighting friction since 1907 and today it is more relevant than ever before.”

The refreshed brand identity includes a redesigned logo, a fresher blue, a new typeface and more distinctive photography.

Going forward, the company will roll out the brand identity across its marketing communication along with working with its distribution partner.

“Through almost 120 years of innovation, we’ve developed products and solutions that reduce friction. Now we’re stepping that up. Not just reducing friction but actively fighting friction to move the world forward and telling the story about the difference we make,” concluded Gustafson.

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A large-scale tree planting effort, Vriksharopan Abhiyan, has been inaugurated at the Jat Regiment premises in Pune’s Lullanagar. This initiative is a collaborative effort between Tenneco Clean Air India, the 15th Battalion of the Jat Regiment and the Vaghmi Foundation. The project involves planting 5,000 saplings with a dedicated 18-month maintenance plan to promote their long-term survival and growth.

Demonstrating a shared commitment to environmental stewardship, the launch saw participation from leadership and personnel across all three partner organisations. To ensure accountability, every sapling will be individually tagged and documented, allowing the Vaghmi Foundation to conduct systematic monitoring and quarterly survival reports. Tenneco and Foundation employees will further support the project through periodic site visits, fostering ongoing environmental responsibility.

As an integral part of the global Tenneco Group, Tenneco Clean Air India combines advanced engineering and manufacturing expertise to supply critical automotive systems within India. The company remains dedicated to responsible operations, with this plantation drive reflecting its broader focus on sustainability and community partnership.

Rishi Verma, President, Tenneco India, said, “The Vriksharopan Abhiyan is a meaningful step in Tenneco’s larger ambition to contribute to India’s environmental priorities. Our focus is on nurturing long-term green cover through structured care, protection and scientific monitoring. Through this collaborative effort, we aim to create healthier, more resilient ecosystems that benefit the community for years to come.”

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Mativ Holdings, Inc. has announced an equity investment in Miru Smart Technologies to advance the commercial production of electrochromic window technology. The investment strengthens a partnership established in 2024, focusing on technical validation and readiness for vehicle platforms.

Based in Georgia, Mativ operates across two segments: Filtration & Advanced Materials and Sustainable & Adhesive Solutions, with manufacturing facilities on three continents.

The collaboration utilises Mativ’s Argotec polymer films within Miru’s manufacturing process. Since the start of their joint development, the companies have produced a compound-curved electrochromic sunroof measuring 1.5 m by 1.6 m and fulfilled purchase orders from glass manufacturers in 2025. The current agreement aligns Miru’s 2028 objective of deploying 10 million square feet of windows with Mativ’s extrusion capacity.

The partnership integrates TPU-based films into a patented process to meet automotive performance standards and solar heat control requirements. According to the companies, the technology provides a neutral tint and clarity that can increase the range of electric vehicles by up to 10 percent.

The infrastructure is being optimised to support volume manufacturing for the automotive and architectural sectors. The solutions have previously been presented at industry events including Glasstec 2024 and Glass Performance Days 2025.

Shruti Singhal, President and CEO, Mativ, said, “Mativ pioneers engineered materials designed to tackle the world’s most complex challenges through innovation and a steadfast commitment to sustainability. Building on our strong 2025 performance, this investment underscores our confidence in Miru’s technology and our shared goal to establish eWindows, integrated with Argotec technology, as the global standard for energy-efficient glazing.”

Curtis Berlinguette, Founder and CEO, Miru, said, “Miru’s growth reflects the work of translating breakthrough technology into a production-ready vehicle platform. This progress has been shaped by close collaboration with our partners, and Mativ has played an important role in that journey. With this investment, we strengthen our manufacturing capabilities and supply chain to bring the next generation of smart windows to market.”

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Harman, a subsidiary of Samsung Electronics Co., has announced updates to its Ready product line and car audio offerings. These solutions are available for integration by automakers to manage hardware and software cycles and provide upgradeable vehicle experiences throughout the car's lifecycle.

The company focuses on execution across software, hardware and artificial intelligence. The updated portfolio is designed to address integration complexity and lifecycle costs for original equipment manufacturers (OEMs).

The updated toolchain includes Ready CQuence Loop for cloud-native validation across virtual and physical targets. It also features Ready CQuence Run, a Type-1 automotive hypervisor used for secure isolation in 20 million electronic control units (ECUs). For fleet management, the Ready Link Marketplace and Smart Delta technology support updates for over 80 million vehicles, offering access to 190 applications.

Harman has introduced Ready StreamShare, which utilises a Bluetooth hub and low-latency headphones to create four personalised media zones. This allows for individual listening and cabin conversation. The HALOsonic system provides electronic sound synthesis for vehicle signatures, while branded audio updates include Genre Optimiser and Smart Bass Impact to adjust cabin acoustics using AI.

The Ready Care system uses in-cabin intelligence to monitor driver and occupant vitals, including heartbeat detection. For external awareness, Ready Connect provides telematics supporting 4G, 5G and satellite communication. Ready Aware utilises vehicle-to-network (V2N) connectivity to provide hazard alerts, supported by machine learning to filter information and acoustic sensing to detect emergency vehicles.

The display range includes Ready Display, utilising Samsung Neo QLED technology. This is the first automotive display to receive HDR10+ certification. For the driver's line of sight, Ready Vision QVUE provides a windshield display featuring gaze-aware brightness tuning and eMirror Live View for navigation.

Christian Sobottka, Chief Executive Officer and President, Automotive Division, Harman, said, “In the vehicle, AI, Machine Learning and other emerging technologies are no longer a differentiator on their own. Execution is what wins. What sets Harman apart is our ability to orchestrate software, hardware, AI, audio, and visual technologies into holistic, road-ready experiences that meet consumer demand. With our integrated product portfolio and advanced developer tools, we’re helping OEMs solve key challenges like integration complexity and lifecycle costs, so that they can deliver rapid, consumer‑focused innovation across evolving vehicle platforms that bring their customers genuine delight behind the wheel.”

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Bolt.Earth and Statiq have announced a strategic partnership to enhance electric vehicle (EV) charging access across India. The collaboration focuses on interoperability, allowing four-wheeler users to access more charging options through a unified system.

Under the agreement, EV drivers can locate, access, and pay for chargers on both the Bolt.Earth and Statiq networks using either company's mobile application.

The partnership integrates Statiq’s DC fast-charging infrastructure for four-wheelers with Bolt.Earth’s platform. This expansion targets key cities and highways to assist with intercity travel and range anxiety.

Statiq operates a network that includes both AC and DC fast-charging solutions in urban centres and commercial hubs. Bolt.Earth provides a peer-to-peer (P2P) charging platform serving two-wheeler, three-wheeler, and four-wheeler vehicles across more than 1,900 cities.

Akshit Bansal, Founder & CEO, Statiq, said, “At Statiq, our vision has always been to make public charging simple, reliable and widely accessible. Partnering with Bolt.Earth enables us to connect two strong networks and providing EV drivers with more fast-charging options through a seamless experience. By reducing the need for multiple apps and bringing more chargers onto a unified journey, we’re taking a meaningful step towards an open, interoperable charging ecosystem that supports faster EV adoption across India.”

S Raghav Bharadwaj, CEO & Founder, Bolt.Earth, said, “Interoperability is the future of EV charging in India, and this partnership is a decisive step toward that future. By uniting Bolt.Earth’s universal network with Statiq’s robust, fast-charging infrastructure, we’re delivering unmatched accessibility and convenience to EV users. This integration aims to ease range anxiety, eliminate the hassle of multiple apps, and provide a single, real-time view of available charging points—making EV charging seamless, reliable, and user-friendly.”

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