SKF Unveils New Brand Identity
- By MT Bureau
- March 06, 2025
Swedish industrial bearings major SKF is revamping its brand identity, which it said is to help the group to further stand out in the industry, attract new customers and ultimately drive profitability.
The over a century old bearings company is amongst the top players globally when it comes to being a closed partner for industrial and mobility solutions.
Rickard Gustafson, President and CEO, SKF, said, “Our brand is the accumulation of everything we do – innovations, values, people, reputation, communication and our desired future state. From a business perspective, we are building favourability among current and potential customers, employees, investors, partners, and beyond. It is a way of earning our place in the world while staying true to our values and purpose.”
The refresh brand strategy aims to reflect upon SKF’s historical, current and future strengths. The idea is to clearly communicate its impact on the world and public perception towards its innovative and sustainable solutions.
Per Nilsson, Director Communication, SKF, said, "Only a few companies in the world can reduce friction like SKF. Wherever there is rotation, we show up – from bicycles to high-speed trains, from paper mills to washing machines. A fantastic position to have, but also an inspiring story still to be told. We have been fighting friction since 1907 and today it is more relevant than ever before.”
The refreshed brand identity includes a redesigned logo, a fresher blue, a new typeface and more distinctive photography.
Going forward, the company will roll out the brand identity across its marketing communication along with working with its distribution partner.
“Through almost 120 years of innovation, we’ve developed products and solutions that reduce friction. Now we’re stepping that up. Not just reducing friction but actively fighting friction to move the world forward and telling the story about the difference we make,” concluded Gustafson.
BorgWarner Secures Turbocharger Supply Contracts With European Automaker
- By MT Bureau
- May 18, 2026
American automotive component maker BorgWarner has secured multiple turbocharger supply contracts with a European automotive manufacturer to support its passenger car and van programs.
The agreements include extensions of current supply contracts and a conquest business acquisition for several combustion engine platforms. The production is scheduled to commence in phases from Q2 2026 to Q2 of 2029.
The contracts cover turbocharger solutions for both petrol and diesel vehicle programs. The technologies to be supplied include variable turbine geometry, twin-scroll wastegate and regulated two-stage turbocharging systems. These components are designed to assist the vehicle manufacturer in meeting emission, fuel economy and engine performance targets.
Dr Volker Weng, Vice-President of BorgWarner Inc. and President and General Manager, Turbos and Thermal Technologies, said, “These business wins reflect BorgWarner’s strong turbocharging technology portfolio, our competitive solutions and the trust we have built with this long-standing customer. As the industry continues to demand highly efficient combustion solutions, BorgWarner remains committed to delivering advanced turbocharger technologies, reliable supply and strong launch execution for our customers around the world.”
Manufacturing for these programs will take place at BorgWarner’s production facilities in Rzeszów, Poland and Kirchheimbolanden, Germany. The supply agreements cover high-volume vehicle launches across multiple global markets.
Pricol Clocks INR 2.5 Billion Profit In FY2026
- By MT Bureau
- May 15, 2026
Automotive component supplier Pricol has announced its financial results for FY2026, reporting revenue of INR 39.63 billion, up 51.24 percent YoY. The net profit came at INR 2.50 billion, with an EBITDA margin of 12.44 percent.
During the year, Pricol received the ‘Excellence in New Model Cost & Development Award’ at the Honda Annual Supplier Convention 2026. The company noted that its growth was driven by a mix of organic and inorganic strategies, alongside continued investments in engineering, localisation and technology-driven mobility solutions.
Pricol has also announced a transition in its board leadership during the quarter. Vanitha Mohan has stepped down as Chairman, and will be succeeded by Vikram Mohan.
Vikram Mohan, Chairman & Managing Director, said, “FY2026 was a defining year for the global automotive industry, marked by supply chain disruptions, geopolitical trade tensions and continued market volatility. Despite these challenges, Pricol demonstrated strong resilience, agility and execution excellence, enabling us to outperform the market and achieve the significant milestone of INR 40 billion in total income through a balanced mix of organic and inorganic growth”.
Going forward, the company is monitoring global geopolitical developments that have contributed to currency volatility, higher commodity prices and increased freight costs. The company intends to mitigate these external pressures through disciplined cost management and operational efficiencies while remaining focused on product development and technology advancement.
- Remsons Automotive UK
- Remsons Industries
- India
- Pedal Box Assemby
- Supplier
- Automotive
- Programme
- Commercial Vehicle OEM
Remsons Automotive UK Nominated for 10-Year Pedal Box Programme by Global Commercial Vehicle OEM
- By MT Bureau
- May 13, 2026
Remsons Automotive Ltd (UK), the United Kingdom subsidiary of Remsons Industries Limited, has been nominated by a global commercial vehicle OEM for a 10-year pedal box programme, with start of production scheduled for Q4 of 2028. The nomination carries an estimated lifetime value of approximately ₹160 crore over the programme term, making it another large nomination in the Group.
The nomination is a significant milestone for the entire Remsons Group, materially expanding the company's commercial vehicle order book and deepening its position as a Tier-1 system supplier to global truck and bus manufacturers. The pedal box programme moves Remsons further up the value chain from individual components to integrated, safety-critical sub-assemblies, and reinforces the strategic role of the UK subsidiary as the Group's gateway to European OEM business.
A critical structural, safety-critical assembly that integrates the brake and (where applicable) clutch pedals into a single mounted unit fitted to the vehicle's bulkhead, the pedal-box assebly contract at Remsons follows an extended technical evaluation and competitive sourcing process. The automotive supplier was assessed on engineering capability, manufacturing readiness, quality systems, programme management and total landed cost over the ten-year programme life.
“This nomination is a landmark moment for the Remsons Group. Securing a ten-year pedal box programme of this scale with a global commercial vehicle OEM validates the engineering depth, manufacturing capability and quality systems that we have built across our Indian and UK operations. It is a defining win for the entire Group and provides clear, multi-year revenue visibility into the next decade,” said Davinder Bains, MD, Remsons Automotive Ltd.
With SOP scheduled for Q4 2028, programme tooling, validation and capacity planning will be progressed across the Group's UK and India operations over the next several quarters. The programme is expected to ramp to full series volumes thereafter and contribute to revenue across the contracted ten-year horizon.
BorgWarner Bags Two Contract Wins For Powertrain In Asia
- By MT Bureau
- May 11, 2026
American tier 1 supplier BorgWarner has secured two significant ‘conquest’ program awards in Asia, strengthening its position in both the combustion and hybrid powertrain segments. The contracts involve a latest-generation wet dual clutch for a Chinese OEM and a specialised variable cam timing (VCT) system for a Japanese OEM.
The awards were disclosed alongside the company’s Q1 2026 financial results, which highlighted a total of 12 new business wins across its global portfolio.
BorgWarner will supply its latest-generation wet dual clutch. The system uses high-performance friction materials and an optimised groove design to reduce drag torque, improving overall transmission efficiency and fuel economy. It features a new integrated wave spring for enhanced robustness and cost-effectiveness. Start of production (SOP) is planned for the second half of 2026.
Secondly, the company won a contract for a Torsional Assist (TA) Variable Cam Timing (VCT) system. This centre-bolt architecture simplifies internal oil passages compared to traditional oil-pressure systems, enabling faster cam phasing and more reliable lock-pin engagement – critical for the high-efficiency requirements of modern hybrid engines. The production is slated to begin in 2028.
Isabelle McKenzie, Vice President of BorgWarner Inc. and President and General Manager, Drivetrain and Morse Systems, said, “These new conquest awards reflect BorgWarner’s continued commitment to advancing efficient and competitive propulsion solutions. They demonstrate the resilience and growth potential of our propulsion business in Asia.”
The ‘conquest’ nature of these wins – securing business previously held by competitors – underscores BorgWarner's aggressive expansion in the Asian market. These announcements follow a string of recent successes in the region, including three eMotor awards in China and South Korea announced in April 2026.
While the company reported a slight organic net sales decline of approximately 1.5 percent to 3.5 percent for the full year 2026 due to volatile market conditions, these long-term contracts in the hybrid and SUV segments are expected to be key drivers for profitable growth through the end of the decade.

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