Starting at a price INR 785,000, Mahindra & Mahindra has launched an all-New Bolero MaXX Pik-Up range engineered to offer path-breaking features and performance. Offering an unprecedented value proposition to customers and operators who are in the e-commerce space, in the cargo space, in the perishable cargo space such as vegetables and fisheries, and in the market load space, the new pick-up range presents new benchmarks for payload capacity, fuel efficiency, safety and overall driving experience. 

Carrying over the core values and strengths of robustness, toughness, reliability, low maintenance and high resale value that are synonymous with the Bolero DNA, the new range has been segregated in two groups. One group of models with a payload capacity ranging from 1.3-tonne to 1.5-tonne is termed as the city range and aimed at last-mile delivery applications. The other group of models with a payload capacity ranging from 1.7-tonne to 2-tonne are termed as the HD range and aimed at applications like long-distance carriage of perishable good, market loads and others.  

Upgrading the 80 hp 2.6-litre diesel engine and CNG engine of the same displacement capacity that does 68 hp to meet the BS VI Phase 2 emission regulations, the company has executed lightweighting changes to the entire architecture to ensure higher payload and better fuel efficiency without sacrificing the intrinsic robustness of the vehicle. The cabin has been revamped to be wider and flaunt a new fascia outside as well as a new dashboard inside. The dash contains an infotainment screen at the top centre, which in turn points at the introduction of a comprehensive telematics suite called iMaxx. Spacious inside and compact outside, the cabin also provides easy ingress. 

Riding on 15-inch and 17-inch dia. tyres, the new Bolero MaXX Pik-Up range benefits for less noise and vibration, better weight distribution, high deck sides, wider wheel track and better stability. Offering load decks that measure up to 10 ft in length, the vehicle range is expected to further strengthened the hold of Mahindra & Mahindra on the pick-up truck market in India – it is claimed to have a 66 percent market share – where it has sold more than two million Pik-Up units since the brand was first launched, the Bolero Maxx Pik-Up range has got side and rear under-run protection to enhance safety. 

Veejay Nakra, President, Automotive Division, M&M, said, “As a company deeply committed to the 'Make in India' initiative, we take immense pride in pioneering and developing products that are not only customer centric but also reflect our commitment to contribute towards India's economic growth. At Mahindra, we constantly strive to enrich the lives of our customers by providing them with versatile vehicles that enable growth and prosperity. The all-new Bolero MaXX Pik-up range offers state-of-the-art features, unmatched power, maximum payload capacities and higher mileage, promising that each journey is productive and fatigue-free for drivers. It stands out as the worthy choice for anyone looking for a truly MaXXimum experience. With this product range we are glad to showcase Mahindra’s unwavering commitment to delivering unparalleled value to customers and establishing new standards of excellence within the pick-up segment.”  

R. Velusamy, President, Automotive Technology and Product Development, M&M, said, "The development of the highly versatile new platform that underpins the All-New Bolero MaXX Pik-Up range is the outcome of over three years of innovative work by a dedicated team of engineers at Mahindra Research Valley. The breakthrough aspect is the ability to offer two series of products of differing cargo lengths and payload capacities ranging from 1.3t to 2t, thereby maximizing efficiency and productivity, while also offering the choice of diesel and CNG. We have significantly upgraded the m2Di engine for this application, by increasing torque and power to cater to payloads of up to 2t, while also offering impressive fuel efficiency. At the same time, we have integrated car-like iMAXX connectivity technology, which is a first in segment. All these winning features combine to make the All-New Bolero MaXX Pik-Up range deliver increased productivity and earning potential while enhancing the driving experience for our customers.” 

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The Ministry of Road Transport and Highways (MoRTH) and Eicher Trucks & Buses, a division of VE Commercial Vehicles (VECV), have signed a Memorandum of Understanding (MoU) regarding the replacement scheme for commercial vehicles in the Delhi-NCR region.

Under the agreement, Eicher Trucks & Buses will provide an 8 percent discount on the ex-showroom price of eligible vehicles. CV customers can also receive additional support regarding motor vehicle tax, registration fees, interest subvention and fuel benefits, as defined by the scheme criteria. The process will be managed through a digital platform integrated with the VAHAN database and the vehicle scrapping ecosystem.

S S Gill, Chief Commercial Officer, VE Commercial Vehicles, said, “For over 4 decades, Eicher Trucks and Buses customers have driven modernisation in the Indian CV industry. Carrying this tradition, Eicher Trucks and Buses is pleased to join hands with the Ministry of Road Transport and Highways on their path-breaking policy to replace old and polluting vehicles from the NCR region. Eicher customers will gain from the substantial incentives offered by the Government of India and State Governments of Delhi, Haryana, Uttar Pradesh and Rajasthan under this program."

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Chennai-headquartered commercial vehicle major Ashok Leyland has introduced a new range of trucks equipped with air suspension, which includes three models: the AVTR 4925 10x2 MAV, the AVTR 4625 10x2 MAV and the AVTR 4525 8x2 MAV. These vehicles offer payload advantages of up to 4 tonnes.

The trucks are designed to provide stability, reduce vibrations and improve tyre life. The company says that the suspension system requires no greasing, facilitating maintenance-free operations.

The new air-suspension-equipped truck range is available in cowl and cabin options with various loading spans. Standard features include Intelligent Vehicle Acceleration Control (iVAC) and Automatic Traction Control (ATC) to assist with fuel efficiency and traction.

Shenu Agarwal, Managing Director & CEO, Ashok Leyland, said, "Ashok Leyland has always been a technology leader in the Indian CV industry. Since our inception we have been known for introducing technology solutions that create meaningful value for customers. With the launch of the new Air Suspension technology in trucks, we are reinforcing that position. These new trucks offer best in class payload capability, improved comfort, and better performance, helping our customers improve productivity and profitability."

Sanjeev Kumar, President MHCV, Ashok Leyland, added, "Customers today are looking for vehicles that provide better efficiency, reliability, and value throughout their operations. Our new air suspension range has been developed keeping these requirements in mind. With benefits such as improved vehicle stability, reduced vibrations, superior ride comfort, and improved tyre life, these trucks are designed to deliver a better ownership experience for customers."

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Pune-headquartered Force Motors has signed a Memorandum of Understanding (MoU) with the Ministry of Road Transport & Highways (MoRTH) to participate in the Commercial Vehicle Replacement Scheme for the Delhi-NCR region.

The scheme facilitates the replacement of BS-IV and older trucks and buses in Delhi-NCR with BS-VI or electric vehicles to lower emissions. Under the agreement, Force Motors will provide benefits to customers through its dealership network in the region.

Prasan Firodia, Managing Director, Force Motors, said, "Force Motors is pleased to partner with the Government of India in this important initiative to modernise the commercial vehicle fleet in the Delhi-NCR region. The scheme aligns with our commitment to delivering cleaner, more efficient mobility solutions. We look forward to enabling fleet operators and customers to transition to the latest generation of commercial vehicles through this collaborative initiative."

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Chennai-headquartered automotive major Ashok Leyland has inaugurated a new dealership for Light Commercial Vehicles (LCVs) in Ratnagiri. This facility is the 16th LCV dealership in Maharashtra, adding to a distribution network of 950 touchpoints across India.

The new dealership is operated by Lavekar Motors as a 3S (Sales, Service and Spares) facility, which features 8 service bays and is located near Mahanagar CNG Pump.

Viplav Shah, Head – LCV Business, Ashok Leyland Ltd. said, “Maharashtra has always been an important market for us, and we are excited to further strengthen our presence in this region. Our relationship with customers is built on trust, performance, and shared growth. Our products are known for their superior mileage, reliability, and performance with a robust network and an industry-leading service retention, we take pride in the continued confidence our customers place in us. The opening of this new dealership marks yet another step in our commitment to delivering world-class products and unmatched services to our valued customers.”

Till date, Ashok Leyland has sold over 600,000 LCVs in India, which are manufactured at the Hosur plant.

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