Ashok Leyland Is Keen To Become Market Leader In Bengal

Ashok Leyland Is Keen To Become Market Leader In Bengal

Commercial vehicle manufacturer Ashok Leyland recently held a mini expo at the Biswa Bangla Convention Centre in Kolkata to showcase a range of its medium and heavy commercial vehicles (MHCV). The two-day expo from August 21 offered opportunity for visitors to experience not only the latest vehicles but also the comprehensive services and solutions that Ashok Leyland offers.

Speaking on the sidelines of the event to Motoring Trends, Ashok Leyland M&HCV President Sanjeev Kumar said, “Kolkata and other Eastern markets offer a vibrant business environment, a sizable customer base and a welcoming environment for investments. Recognising these factors, we have undertaken market analysis and strategic planning to ensure growth in this promising region. Our long-term vision is to become a market leader in the region and provide exceptional products and services.”

He added, “The state has planned new infrastructure projects like Rastashree to strengthen and improve the connectivity in the state. These new projects are expected to boost the demand for the commercial vehicle industry in the region. We want to support the growth story of the state with our robust and rugged M&HCV products best suited for the state.” 

Commenting on how does the company see the adoption of medium and heavy trucks in Bengal given that small transporters are leaving the sector, he said, ‘The M&HCV market is currently undergoing a significant transformation, where sustainability, connectivity, consumer-centric approaches and adaptability to global economic changes converge seamlessly. As the industry continues to evolve, these trends are likely to shape the landscape, influencing the production, and operation of commercial vehicles in the foreseeable future.”

“The growth of the M&HCV segment is propelled by a convergence of key factors. Urbanisation and industrialisation are driving increased demand for efficient freight transportation, fostering the need for medium and heavy commercial vehicles. Technological advancements, including features like advanced telematics and electric or hybrid options, contribute to both operational efficiency and environmental sustainability, aligning with current market trends,” he added. 

He also noted that changing consumer preferences and stringent regulatory standards influence manufacturers to invest in research and development, producing compliant and technologically advanced M&HCVs. Additionally, economic stability, rising incomes and infrastructure development projects globally contribute to a heightened demand for commercial vehicles. 

Hence the growth of the MHCV market in Bengal and across India is driven by a combination of urbanisation, technological innovation, changing consumer demands, regulatory standards and economic factors. Manufacturers' adaptability to these dynamic elements remains crucial in meeting the escalating demand for efficient, sustainable and technologically advanced commercial vehicles.

Ashok Leyland showcased a diverse line-up of vehicles at the expo including the AVTR 5525AN 4X2 AC, AVTR 4825HN AC, AVTR 4825TN HD AC, AVTR 3532TN 8X4, AVTR 1925 TN 10.5, Partner Super 914 14FT, Boss 1915 22FT, Oyster Vi School (53-seater), Oyster Vi Staff (40-seater), 15 M bus chassis, and AVTR 55T EV.

The company has organised expos in 11 exclusive locations across India to showcase the latest innovations in the M&HCV sector. 

Speaking from the podium, Kumar said, "The mini expo in Kolkata marks a significant milestone as we continue to lead the way in the commercial vehicle segment. West Bengal and Eastern India at large, has been a key market for us. We have always recognised the potential this region has and we are excited about the opportunities that lie ahead in this geography. The expo is an opportunity for customers to experience our capabilities in driving the future of mobility. We are confident that our vehicles, coupled with our extensive aftermarket solutions, will demonstrate our dedication to providing comprehensive transportation solutions to our customers. We look forward to engaging with our customers and stakeholders at Kolkata."

Tata Motors Launches New Winger Plus At INR 2 Million

Tata Winger Plus

Mumbai-headquartered commercial vehicle major Tata Motors has launched its all-new 9-seater Tata Winger Plus at INR 2.06 million.

The Winger Plus is aimed at customers looking to offer a premium mobility experience for staff transportation and growing tourist demands. It features such as reclining captain seats with adjustable armrests, personal USB charging points, individual AC vents and spacious leg room. Built on a monocoque chassis, it comes with wide cabin and large luggage compartment, at the same time providing car-like ride and handling, along with robust safety.

Anand S, Vice-President and Head – Commercial Passenger Vehicle Business, Tata Motors, said, “The Winger Plus has been thoughtfully engineered to deliver a premium experience for passengers and a compelling value proposition for fleet operators. With its superior ride comfort, best-in-class comfort features, and segment-leading efficiency, it is designed to drive profitability while offering the lowest cost of ownership. India’s passenger mobility landscape is evolving rapidly—from staff transportation in urban centres to the rising demand for tourism across the country. The Winger Plus is built to serve this diversity, setting new benchmarks in the commercial passenger vehicle segment.”

The Winger Plus is powered by a 2.2L Dicor diesel engine, which produces 100hp of power and 200Nm of torque. It is equipped with Tata Motors’ Fleet Edge connected vehicle platform that provides real-time vehicle tracking, diagnostics and fleet optimisation.

Switch Mobility Begins Delivery Of Electric Buses To Delhi

Switch Mobility - EIV12

Switch Mobility, a subsidiary of the Hinduja Group and a leading manufacturer of electric vehicles, has commenced delivery of its Switch EIV12 low-floor electric buses to the Department of Transport, Delhi. The buses are part of a landmark 950-unit order awarded under the CESL tender and were officially flagged off by Delhi Chief Minister Rekha Gupta.

The deployment marks a significant step in Delhi's transition toward sustainable urban mobility. Manufactured at Switch’s facility in India, the buses are a testament to the company's ‘Make in India for the World’ vision, combining global technology with local manufacturing.

Designed for Delhi’s demanding urban transit, the 12-metre buses can accommodate 39 passengers and are equipped with advanced safety and convenience features, including a wheelchair ramp, CCTV cameras, panic buttons and GPS tracking.

R G Venkataraman, Chief Commercial Officer, Switch Mobility, “We are delighted to commence delivery of our SWITCH EiV12 electric buses to Delhi, reinforcing the capital’s leadership position in sustainable urban transportation. These low floor electric city buses, engineered with advanced global technology and manufactured with pride in India, will significantly enhance Delhi’s public transport ecosystem while contributing to cleaner air and improved quality of life for millions of commuters. This deployment underscores our commitment to empowering Indian cities with intelligent, efficient and eco-friendly transportation solutions that drive progress towards a more sustainable future.”

The new buses utilise the company’s proprietary telematics system, Switch iON, for real-time monitoring and efficient fleet management. Additionally, they feature a streamlined, ultra-low-floor design for easy boarding and are equipped with a fire detection and suppression system for enhanced safety. This rollout aligns with the Delhi Government's aim to have the highest number of electric buses in India, with the potential to reduce CO2 emissions and provide safer commutes for millions of daily passengers.

Piaggio Vehicles Partners Hinduja Leyland Finance For Three-Wheeler Retail Finance

Piaggio Vehicles Partners Hinduja Leyland Finance For Three-Wheeler Retail Finance

Piaggio Vehicles (PVPL), a subsidiary of the Piaggio Group and leading manufacturer of small commercial vehicles, has partnered Hinduja Leyland Finance.

The partnership aims to provide Piaggio Vehicles’ customers access to retail finance options on its three-wheeler range, including electric and Internal Combustion Engine (ICE) vehicles in India.

Diego Graffi, Chairman and Managing Director, Piaggio Vehicles, said, “India’s mobility landscape is evolving rapidly. From small entrepreneurs to fleet operators, a new class of owners is emerging, and they need financing that understands their realities. With this partnership, Piaggio and Hinduja Leyland Finance are bringing together the strength of two trusted brands to make vehicle ownership simpler, faster, and more accessible. Together this partnership can enable progress, powered by mobility that people can truly call their own.”

Sachin Pillai, Managing Director & Chief Executive Officer, Hinduja Leyland Finance, said, “This partnership brings together our expertise in vehicle financing and Piaggio’s presence in the three-wheeler segment to help customers acquire and manage their vehicles efficiently. Leveraging our extensive network and reach across India, Hinduja Leyland Finance aims to provide solutions that support last mile connectivity, asset ownership, and income generation for customers across the segment. By combining our financing reach and agility with Piaggio’s product offerings, we are making the 3-wheeler ownership more accessible for the customers through a customised financing process”. 

Ashok Leyland Expands Presence In Uttar Pradesh With New Dealership

Ashok Leyland - LCV dealership

Ashok Leyland, the flagship company of the Hinduja Group, has opened a new 3S dealership for light commercial vehicles (LCVs) in Agra, marking its fifth LCV dealership in Western Uttar Pradesh. Operated by channel partner Maya Autotech, the new dealership is equipped with advanced tools and quick-service bays to provide a superior customer experience. It will offer Ashok Leyland's full range of LCVs, including the Bada Dost, Dost, Saathi, Partner and MiTR models.

It was just recently, the company entered the sub-2-tonne segment with the launch of the Ashok Leyland Saathi. Powered by a new-generation 45 hp engine, the Saathi features an industry-leading payload capacity of 1,120 kg and the largest loading area in its class.

On the other hand, the popular Bada Dost is available in five variants and is equipped with an 80 hp BS6 engine, offering high power, mileage, and payload capacity. The Dost range includes the Dost Xl and Dost+ XL, while the Partner is a fuel-efficient load carrier available in both 4-tyre and 6-tyre options. The MiTR bus, built on the same platform as the Partner, comes in staff and school bus variants.

Viplav Shah, Head of LCV Business at Ashok Leyland, said, “Uttar Pradesh has always been a key market for us, and we are delighted to deepen our presence here with the new dealership in Agra. Our journey with customers in this region has been shaped by trust, performance, and shared progress. The new dealership in Agra builds on the remarkable success of our Dost, Bada Dost and now the Saathi range, which continue to earn the trust of customers for their superior mileage, performance, and reliability. Our strong network and an exceptional service retention rate of nearly 70 percent reflect the deep confidence customers place in us. This dealership is another step forward in our commitment to deliver world-class products and unmatched service, ensuring an exceptional experience for every customer.”

Ashok Leyland’s LCVs were developed to meet the specific needs of Indian customers, combining modern technology with competitive pricing. The company has a significant presence in the segment, with over 550,000 LCVs currently operating across India.

All of these LCVs are manufactured at Ashok Leyland's state-of-the-art plant in Hosur. With a network of more than 1,700 exclusive outlets nationwide, the company aims to have an authorised service center every 75 km on major highways.