Known for its engines, engine components and generators, Cooper Corporation has commissioned a modern tractor plant in Satara, Maharashtra. The plant will produce the Cooper Tractor NDC Series, which is designed to revolutionise farming with its superior performance, fuel efficiency and innovative engineering. 
A part of the company’s mission to innovate and provide superior machinery for the agriculture sector, the new plant attracted an investment of approximately INR 500-600 million. The initial capacity of the plant is to produce 2,000 tractors per month in low, mid and high horsepower segments. 
To be sold initially in Maharashtra, the Cooper Tractor NDC Series tractor – made at the Satara plant – is designed for tough terrains and heavy-duty operations. It comes with an array of innovative features, such as high fuel efficiency, ergonomic design and lower maintenance costs. 
Developed in collaboration with renowned global engineering firms such as Magna Steyr for design, Ricardo UK for engine development, Carraro for transmission and Mita for hydraulics, the Cooper Tractor promises superior performance and savings in fuel, service and operational costs and is tailored for Indian farming needs. 
Speaking about the development, Farrokh N Cooper, Chairman and Managing Director, Cooper Corporation Pvt. Ltd., expressed, “Today marks a historic milestone for Cooper Corporation as we step into the agricultural sector with the launch of our first-ever tractor. The Cooper Tractor NDC Series is a result of years of research, innovation and dedication to delivering a product that truly serves the needs of Indian farmers. Built with global expertise and local insights, this tractor is designed to enhance productivity, reduce operational costs and withstand the toughest farming conditions. As a company deeply rooted in Satara, we are proud to contribute to the growth of Indian agriculture and the prosperity of our farmers.”
The tractor – featuring dual-clutch transmission, power steering and a low turning radius of 3 m – is powered by a superior fuel-efficient four-valve engine with a bed plate design, HLA, Bosch Fuel System, ceramic-coated rings, piston cooling Jet and long-life compacted graphite cylinder head, 
Highlighting the tractor’s superior performance is its ability to deep plough, to low RPM drop during fieldwork and a quick forward and reverse shuttle lever. 

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Pune-headquartered automotive company Force Motors has introduced the new Force Traveller N Range, which includes specific applications for ambulances, school buses and delivery vans. This new series is designed to replace the current-generation Traveller entirely, with all future production transitioning to the new range. The Traveller currently maintains a segment share of over 70 percent in India.

The Force Traveller N Range features several upgrades intended to provide a more contemporary experience for drivers and passengers.

The commercial vehicle introduces a car-like cockpit featuring a digital instrument cluster and a 9-inch infotainment screen.

In terms of passenger comfort, it gets ergonomically designed seats, an updated HVAC system for improved cooling, and reduced noise, vibration and harshness (NVH) levels for a quieter cabin.

The exterior features a new front fascia with Daytime Running Lights (DRL) and LED turn indicators, as well as a redesigned rear. The company says the sheet metal structure has been re-engineered to reduce the number of body joints, improving structural integrity and build consistency.

In terms of performance, the Force Traveller N range is powered by the FM 2.6 CR engine, which complies with BS-VI Stage 2 emission norms. To assist fleet operators, the vehicles are equipped with two support systems:

• Force Care: This service package offers extended and parts warranties, roadside assistance and accidental repair support.
• iPulse: An integrated system that provides real-time vehicle tracking and diagnostic capabilities.

Force Motors says it has applied manufacturing processes and quality systems learned from its Urbania model to the new Traveller N Range, utilising advanced technologies such as robotics and automated door hemming. Bookings for the new range will open at dealerships across India starting in mid-May 2026.

Prasan Firodia, Managing Director, Force Motors, said, “The new Force Traveller N Range builds on the strong trust the Force Traveller has earned over the years, while making it more refined, capable, and better suited to today’s customer expectations”.

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Ashok Leyland, the Indian flagship of the Hinduja Group and the nation’s leading commercial vehicle manufacturer, has expanded its presence in Odisha with a new light commercial vehicle dealership in Rourkela. This facility represents the company’s seventh LCV outlet in the state, reinforcing a nationwide distribution network that now exceeds 945 customer touchpoints. The product range available includes BADA DOST, DOST, SAATHI, PARTNER and MiTR.

The newly appointed channel partner, SteelEx India, operates a 3S facility covering sales, service and spares at Brahmani Tarang in Vedvyas, Rourkela. Strategically positioned to serve local demand, the site features 12 quick service bays alongside modern infrastructure aimed at delivering a superior customer experience.

With this inauguration, Ashok Leyland continues to strengthen its light commercial vehicle footprint in eastern India, leveraging a robust service backbone to enhance vehicle uptime and owner support in the Rourkela region.

Viplav Shah, Head – LCV Business, Ashok Leyland, said, “Odisha has always been an important market for us, and we are excited to further strengthen our presence in this region. Our relationship with customers is built on trust, performance and shared growth. Our products are known for their superior mileage, reliability and performance with a robust network and an industry-leading service retention; we take pride in the continued confidence our customers place in us. The opening of this new dealership marks another step in our commitment to delivering world-class products and unmatched service.”

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Pune-headquartered automotive major Force Motors has announced its strongest-ever annual financial performance in FY2026, driven by significant growth in the domestic market and improved operating leverage.

The company reported a 13 percent YoY growth in revenue at INR 91.67 billion, EBITDA at INR 15.93 billion, up 39 percent YoY and a net profit of INR 12.11 billion, up 51 percent YoY.

It attributed the growth to broad-based expansion across primary vehicle platforms, maintaining its dominant position in the van segment while doubling its presence in the premium mobility sector. Force Motors continues to remain a zero-debt company, highlighting a disciplined approach to capital allocation and financial prudence.

The company reported a 20 percent growth in overall domestic wholesales compared to the previous fiscal year. Performance across key platforms includes the Traveller maintaining a consistent 70 percent market share in the core van segment. Urbania recording over 100 percent growth, established as a leader in premium shared mobility.

Trax volume grew by over 70 percent, successfully expanding the company's reach into rural and semi-urban markets. While, demand for specialised vehicles strengthened through institutional and defence portfolio, fulfilling key orders for specialised applications for the Indian Armed Forces.

The record profitability is attributed to an improved quality of earnings and a more balanced product mix. Higher volumes allowed for better absorption of fixed costs, while a focus on higher-margin premium segments, such as the Urbania, bolstered the bottom line.

Prasan Firodia, Managing Director, Force Motors, said, “We have been a segment creator since our inception, and we are now pioneering and leading the premium shared mobility segment with Urbania’s strong presence, while platforms like Traveller and Trax continue to deliver scale and reach across markets. At the same time, our engagement with institutional and defence customers reflects the depth of our engineering capabilities and our ability to deliver in demanding and ever‑evolving environments.”

“FY2025–26 marks an unprecedented year in our journey, where consistent execution across quarters has translated into our strongest-ever financial performance. This has been driven by a clear focus on the segments where we believe we can lead and also create new segments, supported by improved operating leverage and a more balanced product mix. As we look ahead, we remain focused on building the business with consistency and discipline. Staying closely aligned to customer needs, while continuing to strengthen our product, technology and innovation capabilities, will remain central to how we approach the next phase of growth,” he added.

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Euler Motors has announced a strategic partnership with Annapurna Finance to expand financing options for electric commercial vehicles (EVs), specifically targeting semi-urban and rural markets in India.

Annapurna Finance joins Euler Motors’ network of over 15 financing partners, offering customised loan solutions for the manufacturer's range of electric three-wheelers and four-wheelers.

The collaboration focuses on fleet operators, small businesses and last-mile entrepreneurs who have traditionally remained outside the mainstream lending ecosystem.

The partnership aims to leverage the unique strengths of both organisations to bridge the credit gap in the commercial EV sector. They will focus on micro-entrepreneurs and MSMEs in underserved regions where formal credit access is often limited. By using Euler Motors’ data-driven insights into vehicle performance and battery health, Annapurna Finance can perform more accurate risk assessments on EV assets.

The initiative aims to improve the unit economics for small operators by providing affordable financing that aligns with the higher uptime and lower operating costs of electric vehicles.

Rohit Gattani, VP of Growth & Vehicle Financing, Euler Motors, said, “Financing remains one of the most critical levers for EV adoption in the commercial segment, especially in markets where access to formal credit is limited. As demand scales, the real unlock lies in reaching operators who have the intent to transition but remain outside traditional lending ecosystems. Annapurna Finance brings a strong, on-ground understanding of these customer segments, particularly in semi-urban and rural markets, which will allow us to extend EV access far more meaningfully. This partnership is about going beyond availability of credit to enabling real participation in the EV economy, with stronger unit economics and more predictable earnings for small businesses and fleet operators.”

Asish Mishra, Head of Product, Annapurna Finance, said, “At Annapurna Finance, our focus has always been on expanding access to credit for segments that are often overlooked by mainstream financial systems. With EVs emerging as a viable pathway for income generation, this partnership comes at a critical time. Euler Motors’ strong product engineering and real-world performance focus give us confidence in the asset itself, which is fundamental to enabling sustainable financing. For our customers, this translates into higher vehicle uptime, better operating efficiency, and ultimately more stable and improved earnings over the long term. We see this as a meaningful step towards building both financial inclusion and clean mobility at scale.

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