- Mahindra & Mahindra
- Rajesh Jejurikar
- Dr Anish Shah
- SML Isuzu
- Vinod Sahay
- Mahindra Truck & Bus
- Amarjyoti Barua
- Mahindra Last Mile Mobility
Mahindra Targets 20% Market Share in CV Business By FY2036
- By Nilesh Wadhwa
- April 28, 2025
Mumbai-headquartered automotive major Mahindra & Mahindra has announced an ambitious growth plan for its commercial vehicle (CV) business, thanks to the recent strategic acquisition of a majority stake in SML Isuzu. The company aims to leverage this acquisition to accelerate its ‘Deliver Scale’ strategy across segments where it believes it has a strong ‘right to win.’
Dr Anish Shah, Managing Director and CEO, Mahindra Group, emphasised that the group’s disciplined focus on capital allocation remains intact. "We have seen significant growth across several businesses, and now, as we enter our third phase, the focus is on delivering scale," he said.
Shah also noted that Mahindra has turned around its CV business, once under scrutiny five years ago, and sees the acquisition of SML Isuzu as a strategic opportunity to cement its position further.
Today, Mahindra is the market leader in SUVs with a 23 percent market share and ranks fifth in the CV segment above 3.5 tonnes with a 3 percent share. Through the acquisition, Mahindra aims to become a more formidable player in the CV space.
"We are targeting a combined market share of 10-12 percent by FY2031 and over 20 percent by FY2036," said Rajesh Jejurikar, Executive Director and CEO – Auto and Farm Sectors, Mahindra & Mahindra. He acknowledged that Mahindra’s CV share, which stood at around 4-5 percent in FY2020, had dropped due to the impact of Covid-19. However, with renewed focus, especially in the LCV and ILCV segments, Mahindra is planning an aggressive recovery.
SML Isuzu brings strength in the intermediate LCV bus segment, holding a 16 percent market share. Mahindra expects that, combined, they could command a 21 percent share. "The synergies are substantial across cost structures, platforms, aggregates, supplier networks, and operations," Jejurikar added.
Growth, Not Cost-Cutting
Mahindra leaders were clear that the SML Isuzu acquisition is not about cost-cutting, but about building scale. "This deal is about growth, not about taking costs out," stressed Amarjyoti Barua, Chief Financial Officer, Mahindra Group. He highlighted that SML Isuzu will remain a separately listed entity and that Mahindra has no plans to rebrand it under the Swaraj name, even though it sees potential for the Swaraj brand in certain export markets.
Financially, Mahindra believes the deal makes strategic sense. Shah pointed out that the SML Isuzu business will be self-sustaining in generating cash for future investments.
The company sees SML Isuzu's operations as a ‘well-run and frugal factory,’ with most future investments primarily required to ramp up capacity.
Vinod Sahay, President - Aerospace & Defence, Trucks, Buses & CE, Mahindra, underlined how the product portfolios of Mahindra and SML Isuzu complement each other. SML Isuzu, for instance, is at an advanced stage in developing electric buses for school, staff and executive coach applications, an area where Mahindra's electrification expertise can add substantial value.
Sahay further highlighted how combining Mahindra and SML Isuzu’s supplier ecosystems will strengthen bargaining power, especially in critical areas like tyres, batteries and key aggregates. While Mahindra boasts strong sourcing power in tyres and batteries, SML Isuzu has an edge in CV parts.
Product synergy is another opportunity. SML’s strong CNG product line and Mahindra’s newer Furio and Cruzio models – offering 8-10 percent better fuel efficiency – will allow the combined business to offer compelling choices to customers across the LCV, ILCV and M&HCV categories.
With over 200 dealers and 400 touchpoints between them, Mahindra plans to optimise and expand network coverage for a wider reach.
While Mahindra is bullish on growth, Shah made it clear that there are no immediate plans for further acquisitions. "Now the business must prove itself," he said, reiterating the company’s strategic belief in building businesses that have a clear right to win, strong financial metrics and differentiated products.
Looking ahead, Mahindra is betting that a stable yet evolving CV market – especially in buses and light trucks, which the management stated will provide the runway needed for long-term growth, as the group consolidates its position as a dominant player across automotive categories.
Montra Electric Launches E-27 Tractor At INR 1.07 Million
- By MT Bureau
- November 27, 2025
Montra Electric, the clean mobility brand of the Murugappa Group, has marked its entry into the northern markets with the Montra Electric E-27 tractor at the EIMA Agrimach India 2025 exhibition.
The E-27 is stated to be India’s first ARAI-certified electric tractor and delivers 27 HP equivalent power and 90 Nm torque through a high-efficiency PMSM motor, enabling performance in plowing, tilling, spraying and haulage. The e-tractor comes with 2WD and 4WD drivetrain options.
The E-27 is now available for purchase in 17 dealerships across 10 states, with prices starting from INR 1.07 million (ex-showroom).
Its 22.37 kWh LFP prismatic-cell battery pack offers a runtime of approximately 4.5 hours with a charging time of 2.15 hours. The E-27 is ARAI certified, confirming its compliance with national standards for safety, reliability and performance.
The tractor features an 8F + 2R side-shift transmission, a dual-speed PTO (540 and 1000 rpm) and a 720 kg hydraulic lifting capacity. Economically, the E-27 reduces operating costs by up to 70 percent due to no diesel consumption and lower maintenance requirements, resulting in lifetime savings nearing INR one million compared to conventional diesel models. The quiet operation and reduced vibration improve operator comfort.
Harish Prasad, CEO, Montra Electric Tractors, said, “The expansion into the northern markets with our Montra Electric E-27 tractor is a pivotal milestone for us and a major step in India’s clean-mobility and agricultural transformation. Agriculture is the largest consumer of tractors, which makes electrification essential for achieving meaningful sustainability at scale. The E-27 reflects our broader vision of building clean, accessible, and future-ready mobility solutions. By bringing zero-emission technology to India’s farmlands, we are aligning our mission of sustainable mobility with the nation’s long-term environmental and economic priorities. Farmers can now embrace cutting-edge technology without compromising productivity, while substantially reducing their total cost of ownership.”
Piaggio Launches Ape Xtra Bada 700 And Ape Xtra 600 Diesel Cargo Three-Wheelers
- By MT Bureau
- November 20, 2025
Piaggio Vehicles, a subsidiary of the Piaggio Group, has launched two new diesel cargo three-wheelers in India – the Ape Xtra Bada 700 and the Ape Xtra 600 priced at INR 345,000 and INR 288,000 (ex-showroom Maharashtra), respectively.
The new three-wheelers are designed to strengthen the company’s position in the last-mile cargo sector and compete with entry-level four-wheel cargo small commercial vehicles (SCVs).
The Ape Xtra Bada 700 introduces features intended to set new industry standards in the three-wheeler cargo category. It features the company's 700 DI diesel engine, providing pulling power and enhanced torque. The vehicle debuts India's first 7 feet cargo deck, allowing for larger and longer loads. It offers a segment-best 750 kg payload capacity, the largest in any three-wheeler cargo vehicle. Other features include a new platform, a digital cluster, 12-inch radial tyres, a new cab and an industry warranty of five years.
The new Ape Xtra 600 features Piaggio's newly developed 600 DI diesel engine, offering improved mileage, better gradeability, and enhanced load-carrying performance. The vehicle is positioned as a reliable and efficient option at an accessible price point.
Diego Graffi, Chairman & Managing Director, Piaggio Vehicles, said, “At Piaggio India, we have always believed in pushing the boundaries of innovation in the last-mile mobility segment. The Ape Xtra Bada 700 is a landmark product that disrupts the cargo 3-wheeler category with industry-first features in engine capacity, deck size and payload. It is designed to empower customers with more productivity and superior earnings. Alongside, the Ape Xtra 600 continues our commitment to delivering efficient, high-value solutions. With these new diesel cargo products, we strengthen our Ape legacy and reiterate our focus on customer-centric engineering.”
Amit Sagar, Executive Vice-President, CV Domestic Business & Retail Finance, Piaggio Vehicles, added, “Cargo mobility demands are changing rapidly, with customers expecting higher power, higher payload, better comfort, and stronger performance. The Ape Xtra Bada 700 addresses all these needs with a fresh, powerful new platform and several industry-firsts that directly enhance profitability for customers. It provides the most efficient, economical, and affordable option for a Cargo 3W and provides a compelling alternate to the four-wheeler cargo vehicles with an advantageous Opeco and TCO. The Ape Xtra 600 also brings improved capabilities to our strong diesel cargo portfolio. We are confident that these products will further strengthen our leadership in the cargo three-wheeler market.”
IVECO S-Way CNG Truck Achieves 1,000km Range On Single Refill
- By MT Bureau
- November 20, 2025
IVECO, a manufacturer in alternative propulsion, has demonstrated the endurance of its gas-powered heavy vehicles with the IVECO S-Way CNG truck travelling over 1,000 kilometres on one refill of compressed natural gas (CNG).
The test was carried out under real-world conditions by French journalists Fabien Calvet and Loic Fieux, driving between the Belgian and Spanish borders. The tractor unit towed a loaded curtain-sided semi-trailer with a gross combination weight of 30 tonnes, confirming the S-Way CNG’s efficiency and viability for daily operations. The result showed an average consumption of below 21 kg / 100 km over the distance, combined with quick refuelling.
The truck's gas engine is said to have delivered smooth, responsive and quiet performance, with handling comparable to a diesel model. The journalists noted the vehicle's high-performance engine brake and intarder hydraulic retarder offered strong braking, while the full air suspension enhanced driving comfort.
The model tested uses the xCursor 13 engine by FPT Industrial, producing 500 hp and 2,200 Nm of torque. This engine is designed to meet future Euro VII emissions standards and is paired with a second-generation ZF TraXon 12-speed automated gearbox.
The vehicle was equipped with new 620-litre tanks, providing a total capacity of 1,240 litres equivalent to at least 190 kg of CNG. This capacity represents an 18 percent increase over the previous generation.
IVECO utilised multiple systems to maximise fuel efficiency:
- Predictive GPS systems worked to recover kinetic energy on downhill sections and adjust engine speed ahead of climbs.
- Intelligent energy management features, including a controlled alternator and a dis-engageable air compressor, ensure energy is only consumed when necessary.
- Aerodynamic improvements such as deflectors, side fairings and mirror-cams help to reduce drag.
The gas-powered trucks offer a transport solution that is both sustainable and cost-effective, supported by an established European refuelling network. Operators can utilise the approximately 4,300 bioLNG and 800 BioCNG stations currently in operation.
When running on biomethane, which is produced from organic waste, the trucks can reduce carbon dioxide (CO2) emissions by an average of 95 percent, alongside lower fine particle and nitrogen oxide emissions compared to diesel. The European gas refuelling network is set to expand further, with 50 new stations scheduled to open in 2026.
- Daimler India Commercial Vehicles
- DICV
- Torsten Schmidt
- Satyakam Arya
- Hino Motors
- Mercedes-Benz do Brasil
- Daimler Truck Asia
- Mercedes-Benz Trucks
- Achim Puchert
Torsten Schmidt Succeeds Satyakam Arya As New Boss Of Daimler India Commercial Vehicles
- By MT Bureau
- November 13, 2025
Chennai-based Daimler India Commercial Vehicles has announced the appointment of Torsten Schmidt as its new CEO. He is set to succeed Satyakam Arya, who has been nominated as the designated President and CEO of Hino Motors in Japan.
Schmidt, currently CFO of Mercedes-Benz do Brasil, has been with Daimler since 1997. Over the course of nearly three decades, he has held various roles across Germany, India, Japan and Brazil, having led teams across sales and central function at Daimler Truck, Mercedes-Benz Trucks and Daimler Truck Asia.
Achim Puchert, CEO Mercedes-Benz Trucks: “Torsten is an experienced and respected leader whose global and intercultural expertise are matched by a proven ability to deliver results. His strong leadership qualities, strategic vision, financial proficiency, and comprehensive knowledge of the entire value chain make him the perfect fit for his new role and to drive our business forward. My heartfelt thanks go to Satyakam - an outstanding leader with exceptional expertise in commercial vehicle operations and a deep commitment to customer success. Satyakam has been a driving force behind Daimler India Commercial Vehicles’ success and together with his team he has established a solid footprint. We wish him all the best in his new role.”
In his new role, Torsten Schmidt will report to Achim Puchert, CEO of Mercedes-Benz Trucks.

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