- Mahindra & Mahindra
- Rajesh Jejurikar
- Dr Anish Shah
- SML Isuzu
- Vinod Sahay
- Mahindra Truck & Bus
- Amarjyoti Barua
- Mahindra Last Mile Mobility
Mahindra Targets 20% Market Share in CV Business By FY2036
- By Nilesh Wadhwa
- April 28, 2025
Mumbai-headquartered automotive major Mahindra & Mahindra has announced an ambitious growth plan for its commercial vehicle (CV) business, thanks to the recent strategic acquisition of a majority stake in SML Isuzu. The company aims to leverage this acquisition to accelerate its ‘Deliver Scale’ strategy across segments where it believes it has a strong ‘right to win.’
Dr Anish Shah, Managing Director and CEO, Mahindra Group, emphasised that the group’s disciplined focus on capital allocation remains intact. "We have seen significant growth across several businesses, and now, as we enter our third phase, the focus is on delivering scale," he said.
Shah also noted that Mahindra has turned around its CV business, once under scrutiny five years ago, and sees the acquisition of SML Isuzu as a strategic opportunity to cement its position further.
Today, Mahindra is the market leader in SUVs with a 23 percent market share and ranks fifth in the CV segment above 3.5 tonnes with a 3 percent share. Through the acquisition, Mahindra aims to become a more formidable player in the CV space.
"We are targeting a combined market share of 10-12 percent by FY2031 and over 20 percent by FY2036," said Rajesh Jejurikar, Executive Director and CEO – Auto and Farm Sectors, Mahindra & Mahindra. He acknowledged that Mahindra’s CV share, which stood at around 4-5 percent in FY2020, had dropped due to the impact of Covid-19. However, with renewed focus, especially in the LCV and ILCV segments, Mahindra is planning an aggressive recovery.
SML Isuzu brings strength in the intermediate LCV bus segment, holding a 16 percent market share. Mahindra expects that, combined, they could command a 21 percent share. "The synergies are substantial across cost structures, platforms, aggregates, supplier networks, and operations," Jejurikar added.
Growth, Not Cost-Cutting
Mahindra leaders were clear that the SML Isuzu acquisition is not about cost-cutting, but about building scale. "This deal is about growth, not about taking costs out," stressed Amarjyoti Barua, Chief Financial Officer, Mahindra Group. He highlighted that SML Isuzu will remain a separately listed entity and that Mahindra has no plans to rebrand it under the Swaraj name, even though it sees potential for the Swaraj brand in certain export markets.
Financially, Mahindra believes the deal makes strategic sense. Shah pointed out that the SML Isuzu business will be self-sustaining in generating cash for future investments.
The company sees SML Isuzu's operations as a ‘well-run and frugal factory,’ with most future investments primarily required to ramp up capacity.
Vinod Sahay, President - Aerospace & Defence, Trucks, Buses & CE, Mahindra, underlined how the product portfolios of Mahindra and SML Isuzu complement each other. SML Isuzu, for instance, is at an advanced stage in developing electric buses for school, staff and executive coach applications, an area where Mahindra's electrification expertise can add substantial value.
Sahay further highlighted how combining Mahindra and SML Isuzu’s supplier ecosystems will strengthen bargaining power, especially in critical areas like tyres, batteries and key aggregates. While Mahindra boasts strong sourcing power in tyres and batteries, SML Isuzu has an edge in CV parts.
Product synergy is another opportunity. SML’s strong CNG product line and Mahindra’s newer Furio and Cruzio models – offering 8-10 percent better fuel efficiency – will allow the combined business to offer compelling choices to customers across the LCV, ILCV and M&HCV categories.
With over 200 dealers and 400 touchpoints between them, Mahindra plans to optimise and expand network coverage for a wider reach.
While Mahindra is bullish on growth, Shah made it clear that there are no immediate plans for further acquisitions. "Now the business must prove itself," he said, reiterating the company’s strategic belief in building businesses that have a clear right to win, strong financial metrics and differentiated products.
Looking ahead, Mahindra is betting that a stable yet evolving CV market – especially in buses and light trucks, which the management stated will provide the runway needed for long-term growth, as the group consolidates its position as a dominant player across automotive categories.
Daimler Buses Produces 40,000th Mercedes-Benz Tourismo
- By MT Bureau
- March 20, 2026
Daimler Buses has reached a production milestone with the 40,000th Mercedes-Benz Tourismo rolling off the assembly line in early 2026. The high-deck coach, which debuted in 1992, remains a high-volume model within the European touring sector.
The Tourismo has transitioned through three generations, expanding from a single 12-metre variant to a range of models between 12 and 14 metres in length.
- First Generation (1992): Launched as the O 340 and later the O 350, it established a position in the business-class coach segment.
- Second Generation (2006): Introduced two- and three-axle variants and integrated the Electronic Stability Program (ESP). By 2015, the model surpassed 10,000 sales and added Lane Assist and emergency braking systems.
- Third Generation (2017–Present): Focused on aerodynamic efficiency, achieving a drag coefficient of cw = 0.33. This generation introduced Active Brake Assist 4 and Sideguard Assist.
The current iteration, highlighted by the 2023 Safety Coach upgrade, includes several technical advancements aimed at operational efficiency and passenger protection. It features Active Brake Assist 6 Plus, MirrorCam, Frontguard Assist and Attention Assist.
The bus now features an automatic body-lowering function that drops the chassis by 20 mm at 79 kmph to improve fuel economy. Maintenance is supported by the Omniplus digital platform, which includes an eShop for parts and 3D-printed components produced locally to reduce the CO2 footprint.
Mirko Sgodda, Head of Marketing, Sales and Customer Services at Daimler Buses, said, “Across all three generations of the high-deck coach, Daimler Buses has consistently further developed and refined the Mercedes-Benz Tourismo concept. We have always kept our customers, bus drivers and passengers in mind. This applies to efficiency, comfort, design and, of course, exemplary active and passive safety. This is the only way the Tourismo could become Europe’s best-selling touring coach.”
TVS Motor Company Launches TVS KING Ka Vaada 3.0 Customer Support Initiative
- By MT Bureau
- March 19, 2026
TVS Motor Company has announced the launch of ‘TVS KING Ka Vaada 3.0’, an expanded value-added scheme for its three-wheeler portfolio. The initiative extends beyond vehicle maintenance to include financial security and protection benefits for customers and their families.
The updated programme introduces personal and family protection measures alongside traditional vehicle support.
Personal accident coverage for up to INR 1 million in the event of death or permanent disability. Education support of INR 100,000 per child for up to two children in the event of death or permanent disability. Hospitalisation income of INR 4,000 per day for up to 30 days during medical confinement. Three free services and roadside assistance across the range.
The scheme applies to both Internal Combustion Engine (ICE) and Electric Vehicle (EV) models in the passenger and cargo segments.
|
Model Category |
Warranty Period |
Roadside Assistance |
|
Passenger ICE (Deluxe, Duramax Plus) |
2 Years |
1 Year |
|
TVS King EV Max |
6 Years |
3 Years |
|
Cargo Models (Kargo HD, Kargo HD EV) |
Up to 6 Years |
3 Years |
Industry Representative Warns Of Middle East Tensions Impacting Road Transport
- By MT Bureau
- March 18, 2026
In what is seen as a global energy crisis on the back of the ongoing war between Iran and USA-Israel, is now also expected to have an impact on the Indian transport sector.
Bal Malkit Singh, Advisor & Former President – All India Motor Transport Congress (AIMTC), has called for proactive government measures to protect the economy and the road transport sector from the effects of escalating tensions in the Middle East. The warning follows a surge in crude oil prices to nearly USD 95 per barrel and the effective closure of the Strait of Hormuz as of late February 2026.
The road transport sector is experiencing a slowdown due to reduced industrial output. Industry observations indicate a decline of up to 50 percent in certain segments, with projections suggesting this could reach 70–80 percent if current disruptions persist.
Furthermore, it can also lead to rising prices for fuel, lubricants, tyres and AdBlue (urea). He has expressed concerns over driver migration due to fewer work opportunities and the closure or price increases at highway eateries.
The ‘energy war’ scenario is impacting the wider MSME ecosystem, leading to higher production costs and operational challenges for small businesses and trading establishments.
Singh has urged the government to implement policy support to maintain economic stability, emphasising that the transport sector serves as the lifeline for domestic trade.
Proposed interventions include:
- Deferment of Equated Monthly Instalments (EMIs).
- Introduction of soft loan schemes.
- Targeted tax relaxations for transporters and MSMEs.
Bal Malkit Singh, said, “The current geo-political developments are an early warning signal for our economy. The road transport sector, being the lifeline of trade and commerce, is already experiencing stress due to reduced movement and rising operational costs. If timely interventions are not considered, the situation could escalate significantly in the coming weeks. It is essential to support MSMEs and transporters through relief measures such as deferment of EMIs, soft loan schemes, and tax relaxations to ensure business continuity and economic stability.”
Image credit: Samuel Wolfl/Pexels
Allianz Joins Euro NCAP Safer Trucks Programme As Associate Member
- By MT Bureau
- March 16, 2026
Euro NCAP has announced that Allianz has joined the Safer Trucks programme as an Associate Member, which combines vehicle safety assessment with commercial risk data.
The Safer Trucks programme, launched in 2024, provides safety ratings for heavy goods vehicles (HGVs). In its first two years, the initiative has assessed 30 truck models and identified safety gaps in the freight sector. Data indicates that in collisions involving HGVs, 90 percent of fatalities are occupants of other vehicles or pedestrians and cyclists. Freight transport accounts for the movement of 95 percent of goods across the EU.
Allianz operates in 70 countries and will contribute expertise on risk trends and claims data. The Allianz Center for Technology will serve as the centre for automotive technology and traffic safety to promote vehicle safety.
The involvement of insurers in safety assessments aims to inform manufacturers and fleet operators about areas for improvement. According to the programme, avoiding accidents reduces repair costs and downtime, which can lead to lower insurance premiums for fleets.
Matthew Avery, Director of Strategic Development, Euro NCAP, said, “We are delighted to welcome Allianz to the Safer Trucks programme. Their expertise in risk and casualty analysis adds a valuable new dimension to our multi-disciplinary approach. Safer Trucks is designed not only to benchmark safety performance but also to catalyse improvements in truck design and technology. By integrating risk insight from Allianz with our independent testing data, we aim to accelerate safety innovation across the commercial vehicle sector.”
Matthias Trustedt, Head of Global P&C, Allianz SE, said, “Joining Euro NCAP’s Safer Trucks initiative aligns with our commitment to reducing road risk through evidence-based insights. We believe that independent safety ratings, tied to real-world risk data, can influence both purchasing decisions and the development of safer vehicle technologies. Allianz is proud to support this important work, to help fleet operators make informed choices that protect drivers and other road users, and to offer them tailored and risk-based insurance solutions.”
Christian Sahr, MD, Allianz Center for Technology, said, “Our accident research shows that modern safety systems in trucks can significantly reduce the number of serious accidents. In addition to protecting life, avoiding accidents brings economic benefits for fleet operators because a fleet with lower repair and downtime costs is more efficient, offers better working conditions for drivers, and has significantly lower insurance premiums. Through our cooperation with Euro NCAP, we see excellent opportunities to use our combined expertise to improve the market penetration of safety systems that are already available and that contribute to accident prevention.”

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