- Mahindra & Mahindra
- Rajesh Jejurikar
- Dr Anish Shah
- SML Isuzu
- Vinod Sahay
- Mahindra Truck & Bus
- Amarjyoti Barua
- Mahindra Last Mile Mobility
Mahindra Targets 20% Market Share in CV Business By FY2036
- By Nilesh Wadhwa
- April 28, 2025
Mumbai-headquartered automotive major Mahindra & Mahindra has announced an ambitious growth plan for its commercial vehicle (CV) business, thanks to the recent strategic acquisition of a majority stake in SML Isuzu. The company aims to leverage this acquisition to accelerate its ‘Deliver Scale’ strategy across segments where it believes it has a strong ‘right to win.’
Dr Anish Shah, Managing Director and CEO, Mahindra Group, emphasised that the group’s disciplined focus on capital allocation remains intact. "We have seen significant growth across several businesses, and now, as we enter our third phase, the focus is on delivering scale," he said.
Shah also noted that Mahindra has turned around its CV business, once under scrutiny five years ago, and sees the acquisition of SML Isuzu as a strategic opportunity to cement its position further.
Today, Mahindra is the market leader in SUVs with a 23 percent market share and ranks fifth in the CV segment above 3.5 tonnes with a 3 percent share. Through the acquisition, Mahindra aims to become a more formidable player in the CV space.
"We are targeting a combined market share of 10-12 percent by FY2031 and over 20 percent by FY2036," said Rajesh Jejurikar, Executive Director and CEO – Auto and Farm Sectors, Mahindra & Mahindra. He acknowledged that Mahindra’s CV share, which stood at around 4-5 percent in FY2020, had dropped due to the impact of Covid-19. However, with renewed focus, especially in the LCV and ILCV segments, Mahindra is planning an aggressive recovery.
SML Isuzu brings strength in the intermediate LCV bus segment, holding a 16 percent market share. Mahindra expects that, combined, they could command a 21 percent share. "The synergies are substantial across cost structures, platforms, aggregates, supplier networks, and operations," Jejurikar added.
Growth, Not Cost-Cutting
Mahindra leaders were clear that the SML Isuzu acquisition is not about cost-cutting, but about building scale. "This deal is about growth, not about taking costs out," stressed Amarjyoti Barua, Chief Financial Officer, Mahindra Group. He highlighted that SML Isuzu will remain a separately listed entity and that Mahindra has no plans to rebrand it under the Swaraj name, even though it sees potential for the Swaraj brand in certain export markets.
Financially, Mahindra believes the deal makes strategic sense. Shah pointed out that the SML Isuzu business will be self-sustaining in generating cash for future investments.
The company sees SML Isuzu's operations as a ‘well-run and frugal factory,’ with most future investments primarily required to ramp up capacity.
Vinod Sahay, President - Aerospace & Defence, Trucks, Buses & CE, Mahindra, underlined how the product portfolios of Mahindra and SML Isuzu complement each other. SML Isuzu, for instance, is at an advanced stage in developing electric buses for school, staff and executive coach applications, an area where Mahindra's electrification expertise can add substantial value.
Sahay further highlighted how combining Mahindra and SML Isuzu’s supplier ecosystems will strengthen bargaining power, especially in critical areas like tyres, batteries and key aggregates. While Mahindra boasts strong sourcing power in tyres and batteries, SML Isuzu has an edge in CV parts.
Product synergy is another opportunity. SML’s strong CNG product line and Mahindra’s newer Furio and Cruzio models – offering 8-10 percent better fuel efficiency – will allow the combined business to offer compelling choices to customers across the LCV, ILCV and M&HCV categories.
With over 200 dealers and 400 touchpoints between them, Mahindra plans to optimise and expand network coverage for a wider reach.
While Mahindra is bullish on growth, Shah made it clear that there are no immediate plans for further acquisitions. "Now the business must prove itself," he said, reiterating the company’s strategic belief in building businesses that have a clear right to win, strong financial metrics and differentiated products.
Looking ahead, Mahindra is betting that a stable yet evolving CV market – especially in buses and light trucks, which the management stated will provide the runway needed for long-term growth, as the group consolidates its position as a dominant player across automotive categories.
- Energy in Motion
- Oil Field Warehouse & Services
- Radiance Green Mobility
- Ashwa 55-tonne e-tractor
- Narendra Murkumbi
- Pankaj Surani
- Vineet Sharma
- Vitthal Wable
- battery swapping
- electric truck
Energy In Motion Signs Agreement To Deploy 500 Electric Heavy CVs
- By MT Bureau
- August 31, 2026
Energy In Motion has signed a strategic memorandum of understanding with Oil Field Warehouse & Services and Radiance Green Mobility to deploy 500 electric heavy commercial vehicles across freight corridors in India.
The initial rollout will begin in October 2026 with 50 vehicles on the Mumbai–Pune route. The deployment will later expand across the Mundra–Morbi–Ahmedabad and Mumbai–Delhi corridors as Energy In Motion completes its battery-swapping network along these routes.
As per the agreement, Energy In Motion will supply the vehicle, battery-swapping and charging infrastructure, while Oil Field Warehouse & Services and Radiance Green Mobility will manage commercial operations and fleet deployment. Energy In Motion's lineup includes the Ashwa 55-tonne electric tractor and a 350-kWh battery variant.
Narendra Murkumbi, Managing Director, Energy In Motion, said, “This is a landmark partnership for EIM as OWS and Radiance already command large cargo movement on these key transport corridors. We will deliver heavy electric freight movement at a cost significantly below diesel transport costs besides the benefits of sustainability and freedom from dependence on imported oil.”
Pankaj Surani, Managing Director, Oil Field Warehouse & Services, said, “OWS has always been a pioneer in the fields that it has entered and is known for the industry leading benchmarks that it sets with its service quality. This partnership is yet another step taken with our pioneering spirit wherein we aim to develop the first of its kind dedicated electrified freight corridors that are not only efficient and cost competitive but are also sustainable.”
Vineet Sharma, Director and CFO, Oil Field Warehouse & Services, said, “When we looked at the data from our trials, it was clear that not only was electrification of our fleet viable now, moving away from a pure diesel fleet would help us achieve a more predictable cost structure that is not so easily disrupted by global events outside our control. This predictability in turn allows us to enter into a long-term contract with our customers who have a clear visibility on costs from a reliable service partner. We therefore look at this partnership with EIM as a strategic advantage that we will be building on in the coming years.”
Vitthal Wable, Director, Radiance Green Mobility, said, "We at Radiance Green Mobility are excited to extend our Heavy Commercial EV partnership with EIM beyond the port ecosystem to India’s key freight corridors. As early movers, we aim to accelerate sustainable logistics at scale, building on the proven ICE fleet expertise of our parent company, Jyothi Transport & Freight Services, and complementing it with a strong EV rollout in key freight corridors across India."
- The Climate Pledge
- Amazon
- SUPEREV
- Pulse Energy
- JOULE
- Ministry of Power
- Karan Chugh
- Akhil Jayaprakash
The Climate Pledge Launches SUPEREV App To Expand CV Electrification In India
- By MT Bureau
- August 29, 2026
The Climate Pledge, co-founded by Amazon, has launched SUPEREV, a mobile application intended to accelerate commercial electric vehicle adoption in India. Developed alongside energy technology company Pulse Energy, the platform aggregates procurement, charging, financing, leasing and renewable energy sourcing into a single system.
The application follows a trial period with commercial operators and provides access to 20,000 charging points managed by over 85 operators, covering approximately 75 percent of the national charging network. Initial fleet partners on the platform include Blueline, Astranova and Athena, alongside vehicle, financing and leasing suppliers.
SUPEREV was created to support JOULE, a joint action project led by The Climate Pledge to aggregate demand across commercial transport sectors. The platform is also testing integration with the Ministry of Power's India Energy Stack, aiming to match charging demand directly with local renewable energy generators, including solar producers.
Karan Chugh, Director of Operations, Amazon India, said, “Accelerating EV adoption requires industry to move together. SUPEREV builds on Amazon and The Climate Pledge’s broader efforts to support electric mobility in India, including initiatives to expand charging infrastructure, advance electric freight and address barriers to commercial EV adoption. By bringing together vehicles, charging, financing, and renewable energy on a single app, SUPEREV takes this collaborative approach further creating a model that could be replicated across emerging markets facing similar challenges.”
The application provides drivers with charging network discovery, session initiation and payment options via the Unified Payments Interface (UPI). Fleet managers can use the system to contract charging services, request locations for charging station installation, arrange vehicle leases, apply for finance and procure renewable energy.
Akhil Jayaprakash, Co-Founder and CEO, Pulse Energy, said, “India has already shown the world what open, interoperable digital infrastructure can do with UPI. SUPEREV brings the same playbook to fleet electrification one app where a driver can charge across 85 networks, a fleet can finance and lease vehicles, and a farmers’ surplus solar can power a delivery van. We built this in collaboration with The Climate Pledge because scaling EV adoption requires better coordination across the different stakeholders and services that enable the transition.”
Larsen & Toubro Partners France’s FAYAT To Market BOMAG Equipment In India
- By MT Bureau
- August 26, 2026
Larsen & Toubro’s Construction & Mining Machinery business has entered into a partnership with FAYAT Road Equipment Division India to market BOMAG road milling machines, soil stabilisers and cement spreaders in India. The agreement encompasses marketing, sales, aftersales support and the supply of spare parts.
FAYAT is a France-based construction group and road equipment supplier, while Germany-headquartered BOMAG operates within FAYAT’s Road Equipment Division. The equipment range will join L&T’s current road machinery portfolio, expanding the company’s coverage across road construction, maintenance and infrastructure development applications.
Anil V Parab, Senior Executive Vice-President and Whole-time Director - Manufacturing, Larsen & Toubro, said, “Our Construction & Mining Machinery business has a long history of introducing advanced equipment technologies in India. In fact, we are the pioneers to introduce hydraulic excavators in India. The addition of BOMAG’s specialised road construction equipment further strengthens this legacy.”
“L&T’s nationwide service network, supported by its central warehouse in Nagpur, will help ensure prompt technical support and dependable after-sales service throughout the equipment lifecycle. Together, L&T and FAYAT aim to enhance customer productivity, improve project efficiency and build a strong platform for long-term growth in the Indian market,” added Parab.
Abhijit Som, MD, FRED India, said, “India is a key strategic growth market for the FAYAT Group. As the country advances towards realising its vision of Viksit Bharat by 2047, continued investment in infrastructure will drive demand for advanced, efficient and sustainable road construction solutions. With a legacy spanning several decades and a presence in more than 170 countries, FAYAT is well-positioned to bring its global expertise and technologies to support this growth. The introduction of BOMAG’s specialised road construction technologies in India, combined with L&T’s extensive market reach, deep customer relationships and service infrastructure, creates a compelling synergy. The partnership will enable customers to access advanced and reliable equipment solutions backed by strong local support.”
L&T will manage nationwide product support through its distribution network and central parts warehouse located in Nagpur.
Bombay Logistics Deploys Blue Energy Motors LNG Fleet For JSW Steel Operations
- By MT Bureau
- August 18, 2026
Bombay Logistics has flagged off a fleet of liquefied natural gas heavy-duty trucks manufactured by Blue Energy Motors for commercial operations in Karnataka. The vehicles will operate in the Toranagallu region to support industrial freight transport for JSW Steel.
The LNG trucks are said to offer up to 20 percent higher fuel efficiency compared to conventional fuel equivalents, reducing carbon intensity across long-haul freight operations.
Thimmaraj Kakarla, Managing Partner, Bombay Logistics, said, “For us, the move to LNG is about finding a practical solution that works on the road and makes commercial sense. The performance and fuel efficiency of the Blue Energy Motors trucks were important considerations, while the Blue Energy Motors team’s support throughout the deployment, from vehicle handover and route planning to on-ground assistance, made the transition seamless. As these trucks begin operations for JSW Steel, we see this as a meaningful step towards improving operating efficiency while reducing the carbon footprint of our freight movement.”
Anand Mimani, CEO of EV and New Energy, Blue Energy Motors, said, “We are pleased to support Bombay Logistics in deploying our LNG trucks for demanding industrial operations. For us, the priority is simple: deliver the performance and reliability the customer needs while making the shift to cleaner freight practical.”
At present, Blue Energy Motors maintains an operational fleet of over 1,400 alternative-fuel trucks across Indian freight corridors. The company says these vehicles have recorded over 100 million kilometres and reduced carbon dioxide emissions by more than 30,000 tonnes.

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