Tata Motors Unveils Euro 6 Commercial Vehicle Range For MENA Region

Tata Motors CV

Tata Motors Commercial Vehicles has showcased its range of Euro 6-compliant trucks and buses tailored for the Middle East and North Africa (MENA) region, marking its largest regional unveiling.

The new range reflects the company’s ‘Better Always’ philosophy and is designed to support the region’s transition to cleaner mobility. The vehicles, built for cargo and passenger transport, were engineered and tested across demanding terrains to deliver comfort, operational efficiency and enhanced safety.

Asif Shamim, Head – International Business, Tata Motors Commercial Vehicles, said, “As the MENA region continues to advance its economic diversification and infrastructure ambitions, there is a growing demand for smarter, efficient and advanced mobility solutions. Tata Motors Commercial Vehicles has been a trusted partner in this journey for about six decades, and the latest range of trucks and buses reflect our long-term commitment to stay ahead of the curve. This comprehensive line-up is engineered to deliver superior performance and reliability, enabling our customers to run businesses efficiently. We are confident that these offerings will set new benchmarks and further strengthen our role in shaping the region’s evolving mobility landscape.”

The showcased models include a spectrum of mobility solutions:

Passenger Mobility Solutions:

  • LPO 1622: Available in 11-metre and 12-metre lengths, featuring a Cummins engine, ABS with Electronic Stability Control and cruise control.
  • Starbus Prime LP 716: A 28-seater bus with a new-gen 3.3-litre engine, built for school and staff transport, including ABS, ESC and Hill Start Assist.
  • Ultra LPO 916: A 33-seater bus offering fuel-efficiency and reliability.

Cargo Mobility Solutions:

  • Ultra Range: Built on Tata Motors’ smart truck platform, available from 7-9 tonnes configuration, suitable for intra-city logistics.
  • Prima 3430.T: Powered by the 6.7-litre Cummins engine generating 300 HP of power and 1100 Nm of torque, ideal for long-haul operations.
  • Prima 3330.K: A tipper designed for productivity in construction and mining operations.

Tata Motors offers a commercial vehicle portfolio in over 40 countries. The company also offers regional support with over 100 strategically located service centres, extended warranty options and Annual Maintenance Contracts (AMC).

Franziska Cusumano Succeeds Karl Deppen As President & CEO Of Mitsubishi Fuso Truck And Bus Corporation

Mitsubishi Fuso Truck and Bus Corporation

Mitsubishi Fuso Truck and Bus Corporation has appointed Franziska Cusumano as the new President and Chief Executive Officer, effective 1 April 2026. The appointment follows approval by the company’s board of directors and general shareholders’ meeting.

Cusumano joins the Kawasaki-based CV maker from Daimler Truck, where she served as Chief Executive of Mercedes-Benz Special Trucks. She succeeds Karl Deppen, who currently serves as the President and CEO.

The leadership change is accompanied by two additional board appointments effective on the same date:

  • Tatsuya Nomura: Currently Officer of Management Integration at Hino Motors, Nomura will join the board as Director.
  • Hironobu Ando: Appointed as Director while maintaining his position as Senior Vice President and Head of Product Engineering.

These director appointments are contingent upon the closing of the business integration agreement between Fuso and Hino Motors. This agreement was originally signed in June 2025 and subsequently amended. The appointments will formally take effect once the closing conditions specified in the agreement are fulfilled.

The transition occurs as the company continues to align its operations under the framework of the Hino Motors integration. The new leadership team is expected to manage the combined engineering and management integration workstreams resulting from the 2025 agreement.

Eicher Trucks & Buses Opens Exclusive Pro X Dealership In Faridabad

Eicher Pro X

Eicher Trucks & Buses, a unit of VE Commercial Vehicles Ltd (VECV), has inaugurated a dedicated dealership for its Eicher Pro X small truck range in Faridabad. Operated by Shree Motors, the 12,000 sqft 3S facility integrates sales, service and spares under one roof.

The facility situated on NH-19 (Delhi–Mathura–Agra corridor) provides access to fleet operators in Northern India's industrial and logistics hubs. The dealership is part of Eicher's ‘born-digital’ network, featuring an omni-channel retail model. Interactive digital displays and a dedicated customisation zone allow customers to configure vehicles according to specific requirements:

  • Technical Specifications: Load deck options and cargo body requirements.
  • Fuel and Aesthetics: Choice of fuel types and exterior colours.
  • Connectivity: Access to Eicher’s 100 percent connected vehicle data and uptime support.

The infrastructure is designed to support last-mile logistics by focusing on vehicle uptime through trained technicians and advanced diagnostic tools.

Ramesh Rajagopalan, EVP, Customer Service, Retail Excellence and Network Development, VECV, said, “Faridabad holds strategic importance as a prominent industrial and logistics hub in North India, supporting diverse sectors such as e-commerce, parcel and courier services, FMCG distribution, and industrial goods movement. With the addition of Shree Motors Private Limited’s exclusive Eicher Pro X dealership, we are strengthening our footprint in the region while enhancing our capability to serve businesses that depend on efficient last-mile transportation. We are delighted to onboard the Shree Motors team into the Eicher Pro X network and remain committed to delivering intelligent, connected, and customer-focused mobility solutions to our customers across Faridabad and nearby markets.”

Daimler Buses Produces 40,000th Mercedes-Benz Tourismo

Daimler Tourismo

Daimler Buses has reached a production milestone with the 40,000th Mercedes-Benz Tourismo rolling off the assembly line in early 2026. The high-deck coach, which debuted in 1992, remains a high-volume model within the European touring sector.

The Tourismo has transitioned through three generations, expanding from a single 12-metre variant to a range of models between 12 and 14 metres in length.

  • First Generation (1992): Launched as the O 340 and later the O 350, it established a position in the business-class coach segment.
  • Second Generation (2006): Introduced two- and three-axle variants and integrated the Electronic Stability Program (ESP). By 2015, the model surpassed 10,000 sales and added Lane Assist and emergency braking systems.
  • Third Generation (2017–Present): Focused on aerodynamic efficiency, achieving a drag coefficient of cw = 0.33. This generation introduced Active Brake Assist 4 and Sideguard Assist.

The current iteration, highlighted by the 2023 Safety Coach upgrade, includes several technical advancements aimed at operational efficiency and passenger protection. It features Active Brake Assist 6 Plus, MirrorCam, Frontguard Assist and Attention Assist.

The bus now features an automatic body-lowering function that drops the chassis by 20 mm at 79 kmph to improve fuel economy. Maintenance is supported by the Omniplus digital platform, which includes an eShop for parts and 3D-printed components produced locally to reduce the CO2 footprint.

Mirko Sgodda, Head of Marketing, Sales and Customer Services at Daimler Buses, said, “Across all three generations of the high-deck coach, Daimler Buses has consistently further developed and refined the Mercedes-Benz Tourismo concept. We have always kept our customers, bus drivers and passengers in mind. This applies to efficiency, comfort, design and, of course, exemplary active and passive safety. This is the only way the Tourismo could become Europe’s best-selling touring coach.”

TVS Motor Company Launches TVS KING Ka Vaada 3.0 Customer Support Initiative

TVS King

TVS Motor Company has announced the launch of ‘TVS KING Ka Vaada 3.0’, an expanded value-added scheme for its three-wheeler portfolio. The initiative extends beyond vehicle maintenance to include financial security and protection benefits for customers and their families.

The updated programme introduces personal and family protection measures alongside traditional vehicle support.

Personal accident coverage for up to INR 1 million in the event of death or permanent disability. Education support of INR 100,000 per child for up to two children in the event of death or permanent disability. Hospitalisation income of INR 4,000 per day for up to 30 days during medical confinement. Three free services and roadside assistance across the range.

The scheme applies to both Internal Combustion Engine (ICE) and Electric Vehicle (EV) models in the passenger and cargo segments.

Model Category

Warranty Period

Roadside Assistance

Passenger ICE (Deluxe, Duramax Plus)

2 Years

1 Year

TVS King EV Max

6 Years

3 Years

Cargo Models (Kargo HD, Kargo HD EV)

Up to 6 Years

3 Years