Eicher Trucks and Buses, a business unit of VE Commercial Vehicles (VECV) has commenced deliveries of the Eicher Pro X electric small commercial vehicle (e-SCV) to Magenta Mobility, a leading logistics solutions provider.

Magenta will initially deploy the Eicher Pro X 1.7-tonne payload capacity e-SCV for its operations in key markets such as Mumbai, Delh-NCR, Bengaluru, Hyderabad and Chennai. The logistics company has taken the delivery of the first batch of e-SCVs under a phased initial order of 100 units.

The Eicher Pro X range was unveiled at the recently held Bharat Mobility Global Expo 2025, which also marked VECV’s entry in the fast growing 2-3.5-tonne e-SCV segment. The e-SCV features air-conditioned cabin, AI/ML-driven remote diagnostics, FOTA-enabled telematics and is backed by Eicher’s Uptime Centre that provides 24x7 monitoring and support. It is targeted for last-mile logistics, e-commerce, FMCG, parcel and courier services industry.

S S Gill, Chief Commercial Officer, VE Commercial Vehicles, said, "Through this association with Magenta Mobility, we are driving the future of smart logistics with advanced, eco-friendly transportation solutions The Eicher Pro X range is designed to meet the growing demand for high performance, energy-efficient vehicles in the mid-mile and last-mile delivery sectors and aligns with Magenta Mobility’s focus on decarbonising last mile mobility."

Maxson Lewis, Founder & CEO, Magenta Mobility, said, "Partnering with Eicher Trucks and Buses and integrating the Eicher Pro X trucks into our fleet marks a pivotal moment in our commitment to transforming last-mile logistics in India. This collaboration not only strengthens our ability to offer efficient, sustainable, and reliable transportation solutions but also aligns with our vision of delivering high-performance, eco-friendly options for our diverse customer base.” 

At present, Magenta Mobility is said to have a fleet of over 2,600 EVs operating in more than 18 cities.

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Daimler India Commercial Vehicles (DICV), a wholly-owned subsidiary of Daimler Truck, has reported a resilient and transformative performance in 2024,  despite a 10 percent decline in the Indian commercial vehicle market driven by macroeconomic headwinds, elections and erratic monsoons.

The company’s key performance highlights include record bus sales of 2,200 units, a 10.5 percent YoY growth and a 65.9 percent surge in bus exports. DICV’s customer service and aftermarket businesses also expanded significantly, with customer service revenue reaching INR 13 billion (up 27.8 percent) and aftermarket revenue growing 18 percent, together contributing over INR 22 billion to the company’s top line.

Satyakam Arya, MD and CEO, Daimler India Commercial Vehicles, said, “Despite numerous challenges, 2024 has been a year of resilience for us. In a time marked by geopolitical tensions and domestic elections, our entire industry faced significant tests. However, through collective strength, we have emerged stronger by focusing on what truly matters - our customers, products and people. Therefore, I am incredibly proud to share that we recorded our highest-ever bus sales, a remarkable milestone that reflects our dedication and hard work. Additionally, we expanded our aftermarket and customer service business, and took decisive actions in innovation, sustainability and transformation. Each of these achievements is the result of the strength and agility of our strategy and the exceptional team at DICV.”

Alexander Schoen, CFO, Daimler India Commercial Vehicles, said, “Despite the tough market environment in 2024, our revenue mix developed positively, driven by a 30.7 percent growth in domestic bus revenue and 58.5 percent increase in bus export revenue. With our customer service and components business collectively generating over INR 22 billion, our business fundamentals remain strong. In addition to these financial successes, we have continued to invest in advanced technologies and sustainable practices that position us for long-term, sustainable growth.”

On the sustainability front, DICV achieved 100 percent renewable power usage (Scope 2) and became the first Indian facility to meet IGBC Green Factory Building V2 standards. Operationally, the company celebrated 10 years of global supply chain contributions through its Consolidation Center, having exported over 300 million parts globally.

In 2024, DICV also expanded its BharatBenz portfolio, launching new Heavy-Duty Rigid Trucks and the TorqShift AMT tipper range, which has already made a strong impact in the mining segment.

Under its organizational transformation program, ‘The BharatBenz Way’, DICV aims to embed Total Quality Management across operations, with ambitions to win the prestigious Deming Award.

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Mumbai-headquartered electric mass mobility company GreenCell Mobility has got the Letter of Award (LoA) for supplying and deploying 472 Eicher e-buses in Madhya Pradesh under the PM E-Bus Sewa Scheme.

The company has partnered VE Commercial Vehicles (VECV) for deploying these e-buses across 6 cities in Madhya Pradesh.

GreenCell Mobility is backed by Eversource Capital, has been actively setting up charging infrastructure to support the e-bus fleet in operations in Uttar Pradesh, Gujarat and Maharashtra. These new contracts will see GreenCell Mobility expand its electric bus operations across Madhya Pradesh and Andhra Pradesh.

Devndra Chawla, MD & CEO, GreenCell Mobility, said, "GreenCell Mobility is honoured to collaborate with the governments of Andhra Pradesh and Madhya Pradesh to support the state’s transition to sustainable public transport. These projects are a major milestone in our mission to transform mass mobility through zero-emission electric buses. Backed by strategic partnerships with leading OEMs and a robust financing model, we are committed to making clean, efficient public transportation accessible throughout India's growing cities- while delivering a safe, reliable, and superior guest experience."

Vinod Aggarwal, MD & CEO, VE Commercial Vehicles, added, “We are delighted to take the next step with GreenCell Mobility by introducing Eicher electric buses in their operations under the PM E-Bus Seva Scheme. These buses are built on reliable technology and have already clocked 1.4 crore kms across India. It is a matter of pride for us that these buses will operate in the state of Madhya Pradesh which has been home to Eicher Trucks and Buses for over four decades. We thank the Government of Madhya Pradesh and GreenCell Mobility for partnering with us to introduce eco-friendly public transportation.”

The PM E-Bus Sewa Scheme is part of the Central Government's initiative to deploy 10,000 e-buses across the country and support the Government of India’s mission to electrify public transport. In FY 2024-25, CESL (Convergence Energy Services) introduced a tender for 4,588 e-buses under the PM E-Bus Sewa scheme.

Also read: EKA Mobility to deploy 750 e-buses across Andhra Pradesh

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CNH Industrial has revealed a comprehensive Strategic Business Plan (SBP) during its 2025 Investor Day, aiming to cement its leadership in agriculture and construction machinery, significantly improve margins, and return more value to shareholders.

The company’s new roadmap includes ambitious targets such as achieving a 16–17 percent mid-cycle adjusted EBIT margin in agriculture by 2030 and delivering over USD 550 million in operational and quality cost improvements. It also seeks a 25 percent increase in through-cycle industrial cash generation. It also aims to consolidate its position as the No.1 or No. 2 player in all major markets.

Gerrit Marx, CEO, CNH Industrial, said, “The strategy that we presented today shows that we have a clear path to achieve our goals. We are committed to delivering strong growth, in tandem with our cost efficiency targets. We have demonstrated our capability to deliver steady margin improvements in the past, and we will take that to the next level in this new phase of our journey.”

Key initiatives include enhancing integration between hardware and Precision Tech systems, a full refresh of the tractor lineup, an expanded combine harvester range and doubling Precision Tech’s share of agriculture net sales. CNH will also revamp its go-to-market approach with a new dual-brand dealer strategy and greater focus on customer service.

On construction, CNH targets a 7–8 percent EBIT margin by 2030 through new product launches, sourcing efficiencies, and aftermarket growth.

The plan prioritises organic growth, but leaves room for strategic M&A.

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German component company JOST Werke, a leading supplier of safety-critical systems for commercial vehicles, has further strengthened its foothold in the industry with the acquisition of Hyva for USD 398 million.

The strategic move enhances JOST’s capacity to serve India’s rapidly growing commercial vehicle market while reinforcing its position as a leading supplier for on-highway (transport) and off-highway (agriculture, construction) applications worldwide.

Hyva’s portfolio includes front-end tipping cylinders and supplies a full range of double-acting cylinders, container lifting systems (hookloaders and skiploaders), waste handling solutions (refuse collection bodies and compactors), and truck-mounted crane, whichs will further complement JOST’s comprehensive range of products for on-highway applications in the transport industry as well as off-highway applications in the agriculture and construction industries.

With this, JOST will strengthen its regional presence, particularly in Asia and the Americas, along with entering new market segments.

Pradeep Gorur Sheshagiri, Managing Director, JOST India, said, “As India’s automotive component sector evolves into a pivotal growth driver, this acquisition aligns perfectly with the nation’s focus on infrastructure modernization and sustainable mobility. Hyva’s hydraulic expertise empowers us to accelerate ‘Make in India’ ambitions, deliver tailored solutions for rugged Indian operating conditions, and strengthen collaborations with domestic OEMs. This partnership reinforces our commitment to advancing India’s commercial vehicle ecosystem with globally benchmarked technologies.”

Jeffrey Zuidgeest, Regional Director India, BU Components, Hyva, added, “The integration of JOST and Hyva’s product portfolios creates a significantly broader range of solutions, enabling us to better serve our customers and end users. Leveraging our existing sales and after-sales network, we are well-positioned to drive further growth and enhance service excellence. This strategic synergy represents a win-win situation for all stakeholders.”

The partners will also pool together R&D to further provide customer-centric solutions. In the last 70 years, JOST has grown from a small forge into a global company with over 25 locations through strategic acquisitions such as Rockinger (2001), Tridec (2008), Mercedes-Benz TrailerAxleSystems (2014), Alö (2020), Crenlo do Brasil (2023) and LH Lift (2023).

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