Recording a 353 percent increase in the revenue for the first quarter of FY2021-22 at INR 29,510 million in comparison to the revenue generation of INR 6,510 million in the corresponding quarter of FY2020-21, Ashok Leyland is confident of a strong demand emerging post the second Covid-19 wave. Clocking export volumes of 1,437 units in the first quarter of FY2021-22, up 254 percent when compared to the export of 405 units in the first quarter of FY2020-21, the commercial vehicle manufacturer is concentrating on vaccination and the adherence of safety protocols to try and ensure that all its stakeholders stay protected from a potential third wave. Experiencing a 1,041 percent growth in domestic M&HCV volume in the first quarter of FY2021-22, which is almost twice than that of the industry growth volume at 562 percent during the same period, the company has reported a net loss of INR 28,20 million in the first quarter of FY2021-22 as against a net loss of INR 38.90 million in the corresponding quarter of FY2020-21. Selling 8,690 LCVs in the domestic market in the first quarter of FY2021-22, up 224 percent as compared to the sale of 2,686 LCVs in the corresponding quarter last fiscal, Ashok Leyland is closely observing the way the freight rates are shaping up. It is confident that freight rates will improve with higher availability of commercial vehicles once the Covid-19 subsidies and uncertainty fades. “We are hoping for the volumes to grow higher as the market gets better,” mentioned Mahadevan. “July (2021) has been a growth month,” he added. Stressing that they have had eight months of degrowth, Mahadevan said, “Economic growth will induce growth in CVs.”

CV trends
Working on a strategy for a robust domestic and exports growth, the commercial vehicle major is appointing dealers in Africa. Looking at gaining good traction in South East Asia, Ashok Leyland will launch new products in the LCV segment even though not in the immediate quarter. Buoyed by the international markets opening up and experiencing export thrust, the company is said to be testing an electric version of its LCV platform on which the Bada Dost is based in the UK. This vehicle is expected to be launched at the end of this fiscal or in the first half of the next fiscal. Of the opinion that electric vehicles are catching up, especially at the local point of use, on the encouragement of the governments, Mahadevan averred, “It is more to do with buses, but trucks will catch up.” Seeing a trend of petrol commercial vehicles in the low-tonnage segment of sub-1 tonne to 1.5 tonne, Mahadevan drew attention to the push on CNG. “We are ready in the LCV and ICV (segment),” he added. Of the firm belief that diesel vehicles will continue and the IC engine will coexist and not die overnight, Mahadevan said, “We are ready to cater to higher demand.” 
 

Watching closely how freight operators are able to pass on the fuel price hike to their end customers, Ashok Leyland is hoping that bus commute will pick up. A 40,000 units per annum market, according to Mahadevan, buses have been severely affected due to the Covid-19-led disruption. Delivering 40 electric buses to the city of Chandigarh recently (from where it has bagged an order to build and maintain e-buses with quick charging technology), Ashok Leyland is expecting pent-up demand to show up once normalcy returns. Also expecting demand to show up because of the need to ferry people without sacrificing social distancing norms, Mahadevan drew attention to their work towards further strengthening their position in the bus and LCV market segments. With the talk of schools reopening in regions where the Covid-19 infections are down, and the relaxation in Covid-19 norms in some region allowing more employees to return to their offices, bus demand is expected to improve post witnessing a sudden downfall mid-last year. Through the establishment of Switch Mobility, Ashok Leyland is keen to experience a speedier ride in the ‘cleaner and greener’ bus space. 
 

Managing costs and productivity 
Eyeing international markets like the US, Europe and Japan, the company, through the Switch Mobility subsidiary, has worked with a few consultants to make sure that its data points and numbers are on par with the current situation. Under Switch Mobility, it is developing new products to present an advantage of unique position in terms of value and premium positioning. For its Switch Mobility subsidiary that includes the erstwhile Optare of UK, Ashok Leyland has managed to get USD 18 million worth of investment from Dana Incorporated (Dana), a US-based manufacturer of drivetrain and e-propulsion systems. To do de-bottlenecking once enough demand is evident, Ashok Leyland, investing sufficiently in terms of capex, is confident of seeing early growth sprouts in LCVs. Therefore, if it were to do immediate capex investment, it would be in LCVs. Discussing with scrappage centres post the announcement of the scrappage policy, Ashok Leyland, the second-largest CV maker in the country, is witnessing good traction from its other business verticals like defence, power solutions and aftermarket. They are contributing to its top line. 
 

With the pace of vaccination picking up and positively setting in, Ashok Leyland is expecting a demand spike in commercial vehicles after the fear of a third Covid-19 wave is over. This, according to Mahadevan, could happen in the second half of this fiscal. Focusing on costs, productivity and middle level management, the commercial vehicle major is also concentrating on reducing its carbon footprint. Apart from announcing strategic steps to move towards net zero carbon mobility through Switch Mobility, Ashok Leyland, said Mahadevan, has formed an ESG committee of the Board. The committee will guide and propel the commercial vehicle manufacturer to achieve its sustainability agenda.
 

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Recreatives Industries, the company behind the iconic MAX 6x6 Amphibious All-Terrain Vehicles, has announced a new partnership aimed at broadening its market reach. The manufacturer has signed a national representation agreement with TRL Outdoors LLC, known for Muddog Amphibious Vehicles. This collaboration is designed to accelerate the growth of the MAX dealer network while reinforcing the brand's ongoing push into utility, industrial and commercial sectors.

As per the agreement, TRL Outdoors will represent the full range of MAX vehicles across the entire country. The move is intended to strengthen nationwide coverage and foster a more structured and sustainable expansion of the dealer base. The representatives bring significant industry experience to the table, having previously worked with manufacturers of high-end industrial amphibious vehicles, whose prices often started well above USD 100,000. This background positions them to effectively introduce the more cost-effective MAX platforms to a market accustomed to substantially higher-priced equipment.

The agreement includes a framework of quarterly performance goals focused on integrating new dealers, increasing market share and enhancing brand visibility. This structured approach is intended to ensure growth is both disciplined and sustainable. With the upcoming availability of models like the MAX 4 and Buffalo, the company is confident that TRL Outdoors will be instrumental in penetrating new sectors. The core strategy hinges on offering capable amphibious performance at a price point significantly lower than many established industrial alternatives. This partnership represents a key step in the company's broader plan to solidify its dealer network and secure long-term, measured growth.

Andrew Lapp, CEO, Recreatives Industries, said, “This agreement aligns with our strategy of expanding deliberately and building a high-quality dealer network. TRL Outdoors has firsthand experience selling premium amphibious vehicles into demanding commercial environments. Their understanding of dealer development, combined with MAX’s proven designs and compelling value proposition, positions us well as we expand into new regions and applications.”

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Annick Jourdenais, Managing Director at LKQ SYNETIQ, marked International Women’s Day by rejoining the Automotive 30% Club (Auto30Club) as a Patron Gold member. A longstanding advocate for the organisation’s objectives, her renewed affiliation arrives at a critical juncture as the automotive industry contends with the challenges of electrification and sustainability. Her involvement underscores the critical need for greater female representation in senior leadership roles.

Jourdenais emphasises that the profound transformation occurring within the sector requires innovative thinking and collaborative leadership to build future-ready businesses. Central to this vision is enhancing diversity at the highest levels. At LKQ SYNETIQ, a joint venture focused on circular economy principles, the mission involves responsibly processing end-of-life vehicles and promoting recycled original equipment parts to reshape the automotive lifecycle. Success in this area depends on cohesive strategy among insurers, repairer and supply chain partners, as well as teams enriched by diverse viewpoints.

The company’s long-term strategy is built on developing capability, strengthening operational excellence and fostering a culture that encourages both challenge and innovation. Jourdenais views diversity not as an isolated objective but as integral to improving decision-making, building resilience and ensuring sustainable growth. Beyond her operational duties, her role on the European Women’s Network Steerco allows her to actively support career progression and representation across the business.

While acknowledging the positive momentum across the industry, she stresses that genuine advancement demands persistent effort and collective responsibility. Having first championed the business’s membership during her tenure as CFO at LKQ UK & Ireland, continuing this dedication in her current position holds significant personal meaning. She looks forward to collaborating with fellow Patrons to help cultivate an automotive sector that is both innovative and truly reflective of the diverse talent within it.

Jourdenais said, “The automotive sector is at a defining point. As we respond to electrification, resource pressures and rising sustainability expectations, we have an opportunity to redesign not only how vehicles are built and repaired but how our industry is led. Diverse leadership is fundamental to delivering that long-term transformation. I’m proud to re-join the Automotive 30% Club as a Patron at such a pivotal time for our sector. The scale of change underway across automotive demands bold thinking, collaborative leadership and a commitment to building organisations that are fit for the future. Increasing representation at senior levels is central to that ambition.”

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LKQ SYNETIQ, a leading entity in the UK vehicle dismantling and recycling sector, has appointed Justin Elliot as its new Sales Director. In this capacity, he will be responsible for advancing the company's commercial strategy and fostering market development. Elliot brings over 13 years of extensive experience within the LKQ group, Europe's foremost provider of vehicle parts and services. His background includes several senior directorial roles within the organisation's Bodyshop Division. He will retain his European strategic responsibilities as Head of Collision and Coating – Strategy & Innovation for LKQ Europe, alongside his new duties.

The company itself is a joint venture established this year between LKQ Europe and SYNETIQ Ltd, an IAA company. This collaboration merges LKQ's robust distribution network and aftermarket knowledge with SYNETIQ's proficiency in dismantling, reuse and remanufacturing. In 2024, this partnership resulted in the dismantling of approximately 27,000 vehicles across four UK locations. In his new role, Elliot is tasked with executing the sales strategy, concentrating on enhancing relationships with clients, supporting business growth and uncovering new opportunities within the repair and insurance markets. He will collaborate closely with marketing, operations and other teams across the wider LKQ structure to ensure a unified approach to the market and to scale the availability of recycled Original Equipment parts.

His appointment represents a significant step in the venture's ongoing efforts to expand its sustainable parts offering, enabling workshops, bodyshops and insurers to lower costs and minimise their environmental footprint throughout the repair process.

Annick Jourdenais, Managing Director, LKQ SYNETIQ, said, “Justin is a great addition to the LKQ SYNETIQ team, and his experience across the group will be invaluable as we continue to strengthen customer partnerships and support the growth of our recycled OE parts offering.”

Elliot said, “LKQ SYNETIQ has a significant opportunity to reshape how recycled OE parts are brought to market, supporting customers with solutions that are both commercially competitive and sustainable at scale. I’m looking forward to getting started in this role, with a focus on strengthening our sales execution and ensuring we are fully leveraging the capabilities across LKQ and SYNETIQ to expand our reach, unlock new customer segments and deliver a consistent approach to market.”

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SANY India, one of the leading heavy machinery manufacturers, and the National Academy of Construction (NAC) have concluded the first all-women excavator operator training programme in India. A batch of 22 women trainees received their professional certifications at a ceremony held on 6 March 2026 at the NAC facility in Pulivendula.

The initiative provided technical instruction on the SANY SY120 excavator. SANY India facilitated the machinery, designed the training syllabus and certified the NAC instructors to ensure the programme met industry requirements.

The curriculum focused on hands-on operation and global best practices for infrastructure equipment. Participants were evaluated and certified under the Infrastructure Equipment Skill Council (IESC) framework.

Key programme components included:

• Technical Instruction: Training on the operation and maintenance of the SANY SY120.
• Trainer Validation: NAC faculty members were trained and certified by SANY India prior to the programme.
• Employment Support: NAC will provide placement assistance to the 22 graduates for roles in the construction sector.
• Standardisation: Alignment with IESC certification to ensure nationwide employability.

The completion of the programme was timed to coincide with International Women's Day. Representatives from SANY India and the NAC attended the handover ceremony to mark the transition of the trainees into the professional workforce.

Sanjay Saxena, COO, SANY India, said, “At SANY India, we believe true progress is inclusive. By empowering women with world-class skills and certification, we are not only shaping careers but also strengthening India’s construction ecosystem. This Women’s Day-aligned batch symbolises opportunity, confidence and capability.”

Madhusudan Katragadda, Dealer Principal at Madhura Engineering, added, “It is truly an honour to be part of such a historic initiative. I sincerely appreciate SANY India and the National Academy of Construction for taking this bold step toward empowering women in the construction equipment industry. Excavator operations have traditionally been a male-dominated field, and this programme marks the first step in changing that narrative. Seeing these talented women successfully complete their training fills us with pride and optimism for the future of the industry. I encourage all the trainees to continue learning and growing – this certification is just the beginning. With dedication and experience, they can explore many opportunities within the sector, including roles in operations, sales and service engineering.”

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