Disruptive events such as the Red Sea crisis and the Russia-Ukraine war have caused a need to have a closer look at the role of Chief Financial Officers (CFOs). A renewed approach demands that CFOs act as a change catalyst within the automotive supply chain to tackle future hurdles. To ensure stability in the Indian automotive industry filled with technological advancements, especially in alternative energy vehicles, CFOs are acting as co-pilots of transformation in the Indian automotive supply chain, opined Former Additional Secretary of the Department of Commerce, Government of India, Anand Swarup, during the ACMA CFO and Supply Chain Conference on 28 May 2025, in New Delhi.

The event brought to the forefront discussions on how the role of CFO’s has been changing over the year and saw participation from speakers from different organisations, including Maruti Suzuki India CFO Arnab Roy, among others. 

The speakers highlighted the evolution of customer demands, market dynamics and innovation due to the volatile business environment. Speaking at the event, Partner and National Auto Tax Leader at EY India, Saurabh Agarwal, said, “The CFO no longer works as an accountant, but dons multiple hats such as a risk manager and a strategic partner for resilience.”

“The leader must focus on execution and being agile in a dynamic environment to build strong relationships with other departments and ensure faster time to market. Staying agile will help an OEM to better handle changing customer demands and be able to introduce new features and variants faster,” he added.

Enumerating how flexibility helps the CFO devise strategies for optimising auto production, managing risks and adapting to supply chain disruptions, Roy said, “Real-time decisions must be made in today’s volatile world. As a result, the CFO’s role is now expanding to cover a gamut of subjects such as sustainability, location strategy and choice of appliances. Since we are within a multi-dimensional environment at present, the CFO’s role is moving from a cost controller to a continuity architect.”

Further describing the changing role of a CFO in a volatile uncertain complex and ambiguous world, it was discussed that CFOs must act as change catalyst in the automotive supply chain. While enumerating the above, Anant Swarup said, “The CFOs are not naysayers and their image of being cost-cutting agents is gradually changing. They are supply chain whisperers and co-pilots of transformation. Data-driven risk modelling helps them make accurate future decisions and turns them into participative entities.”

The current world scenario mandates a CFO’s financial expertise to assess vendor performance, identify cost-saving opportunities and process improvements, analyse costs and mitigate supply chain risks. Alluding to the same, Roy explained, “The CFO can build a resilient supply chain through cash visibility and crisis foresight. Relocation with risk-adjusted precision is necessary as it helps prepare risk-adjusted return-on-investments models for various situations. The CFO must also build redundancies and incorporate inventory industrial planning into the company’s business plan. As the world de-globalises due to geo-political scenarios, auto manufacturers are being forced to reassess their supply chains.”    

“Seventy-five percent of automotive revenue is attributable to raw materials. Supply chain management provides a competitive edge. Yet another role for the CFO would be to optimise capital for crisis situations that may include geopolitical shifts,” Roy added.  Speaker Sunil Bohra, CFO, Uno Minda Group, while describing how CFO’s act as change catalyst in automotive supply chain, said, “Every automotive plant in India produces roughly 14,000 parts.” He explained that supply chain management must account for cost control and operational efficiency, leading to effective allocation of resources, high profitability and less waste. It is the supply chain-CFO partnership that decides the future of automotive companies and manufacturers.

Though geo-political scenarios are predominantly uncertain, CFO’s have the arsenal to make calculated decisions for mitigating risks. EY India Partner, Tax, Pankaj Jain, explained, “When changes happen at the geo-political level, we must take some calls. For example, one such concept could be focusing on developing tier II and tier III vendors in India.”

The speakers also discussed on how discipline and immense hard work during the entire shift has helped China reach where it is in the auto manufacturing sector. Highlighting the Indian scenario vis-a-vis China, President- Finance and Strategy at Minda Corporation, Ajay Agrawal, said, “India must stop trying to beat China in the manufacturing industry right now since we have only been in the supply chain business for 2-3 years. The best way forward is for us to partner with China.”  

A smart supply chain-CFO partnership is possible through digitalisation. The CFO's role today has undergone a paradigm shift, making him a partner of strategic convergence across the supply chain, finance and digitalisation as the partnership is no longer just an operational topic.

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Recreatives Industries, the company behind the iconic MAX 6x6 Amphibious All-Terrain Vehicles, has announced a new partnership aimed at broadening its market reach. The manufacturer has signed a national representation agreement with TRL Outdoors LLC, known for Muddog Amphibious Vehicles. This collaboration is designed to accelerate the growth of the MAX dealer network while reinforcing the brand's ongoing push into utility, industrial and commercial sectors.

As per the agreement, TRL Outdoors will represent the full range of MAX vehicles across the entire country. The move is intended to strengthen nationwide coverage and foster a more structured and sustainable expansion of the dealer base. The representatives bring significant industry experience to the table, having previously worked with manufacturers of high-end industrial amphibious vehicles, whose prices often started well above USD 100,000. This background positions them to effectively introduce the more cost-effective MAX platforms to a market accustomed to substantially higher-priced equipment.

The agreement includes a framework of quarterly performance goals focused on integrating new dealers, increasing market share and enhancing brand visibility. This structured approach is intended to ensure growth is both disciplined and sustainable. With the upcoming availability of models like the MAX 4 and Buffalo, the company is confident that TRL Outdoors will be instrumental in penetrating new sectors. The core strategy hinges on offering capable amphibious performance at a price point significantly lower than many established industrial alternatives. This partnership represents a key step in the company's broader plan to solidify its dealer network and secure long-term, measured growth.

Andrew Lapp, CEO, Recreatives Industries, said, “This agreement aligns with our strategy of expanding deliberately and building a high-quality dealer network. TRL Outdoors has firsthand experience selling premium amphibious vehicles into demanding commercial environments. Their understanding of dealer development, combined with MAX’s proven designs and compelling value proposition, positions us well as we expand into new regions and applications.”

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Annick Jourdenais, Managing Director at LKQ SYNETIQ, marked International Women’s Day by rejoining the Automotive 30% Club (Auto30Club) as a Patron Gold member. A longstanding advocate for the organisation’s objectives, her renewed affiliation arrives at a critical juncture as the automotive industry contends with the challenges of electrification and sustainability. Her involvement underscores the critical need for greater female representation in senior leadership roles.

Jourdenais emphasises that the profound transformation occurring within the sector requires innovative thinking and collaborative leadership to build future-ready businesses. Central to this vision is enhancing diversity at the highest levels. At LKQ SYNETIQ, a joint venture focused on circular economy principles, the mission involves responsibly processing end-of-life vehicles and promoting recycled original equipment parts to reshape the automotive lifecycle. Success in this area depends on cohesive strategy among insurers, repairer and supply chain partners, as well as teams enriched by diverse viewpoints.

The company’s long-term strategy is built on developing capability, strengthening operational excellence and fostering a culture that encourages both challenge and innovation. Jourdenais views diversity not as an isolated objective but as integral to improving decision-making, building resilience and ensuring sustainable growth. Beyond her operational duties, her role on the European Women’s Network Steerco allows her to actively support career progression and representation across the business.

While acknowledging the positive momentum across the industry, she stresses that genuine advancement demands persistent effort and collective responsibility. Having first championed the business’s membership during her tenure as CFO at LKQ UK & Ireland, continuing this dedication in her current position holds significant personal meaning. She looks forward to collaborating with fellow Patrons to help cultivate an automotive sector that is both innovative and truly reflective of the diverse talent within it.

Jourdenais said, “The automotive sector is at a defining point. As we respond to electrification, resource pressures and rising sustainability expectations, we have an opportunity to redesign not only how vehicles are built and repaired but how our industry is led. Diverse leadership is fundamental to delivering that long-term transformation. I’m proud to re-join the Automotive 30% Club as a Patron at such a pivotal time for our sector. The scale of change underway across automotive demands bold thinking, collaborative leadership and a commitment to building organisations that are fit for the future. Increasing representation at senior levels is central to that ambition.”

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LKQ SYNETIQ, a leading entity in the UK vehicle dismantling and recycling sector, has appointed Justin Elliot as its new Sales Director. In this capacity, he will be responsible for advancing the company's commercial strategy and fostering market development. Elliot brings over 13 years of extensive experience within the LKQ group, Europe's foremost provider of vehicle parts and services. His background includes several senior directorial roles within the organisation's Bodyshop Division. He will retain his European strategic responsibilities as Head of Collision and Coating – Strategy & Innovation for LKQ Europe, alongside his new duties.

The company itself is a joint venture established this year between LKQ Europe and SYNETIQ Ltd, an IAA company. This collaboration merges LKQ's robust distribution network and aftermarket knowledge with SYNETIQ's proficiency in dismantling, reuse and remanufacturing. In 2024, this partnership resulted in the dismantling of approximately 27,000 vehicles across four UK locations. In his new role, Elliot is tasked with executing the sales strategy, concentrating on enhancing relationships with clients, supporting business growth and uncovering new opportunities within the repair and insurance markets. He will collaborate closely with marketing, operations and other teams across the wider LKQ structure to ensure a unified approach to the market and to scale the availability of recycled Original Equipment parts.

His appointment represents a significant step in the venture's ongoing efforts to expand its sustainable parts offering, enabling workshops, bodyshops and insurers to lower costs and minimise their environmental footprint throughout the repair process.

Annick Jourdenais, Managing Director, LKQ SYNETIQ, said, “Justin is a great addition to the LKQ SYNETIQ team, and his experience across the group will be invaluable as we continue to strengthen customer partnerships and support the growth of our recycled OE parts offering.”

Elliot said, “LKQ SYNETIQ has a significant opportunity to reshape how recycled OE parts are brought to market, supporting customers with solutions that are both commercially competitive and sustainable at scale. I’m looking forward to getting started in this role, with a focus on strengthening our sales execution and ensuring we are fully leveraging the capabilities across LKQ and SYNETIQ to expand our reach, unlock new customer segments and deliver a consistent approach to market.”

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SANY India, one of the leading heavy machinery manufacturers, and the National Academy of Construction (NAC) have concluded the first all-women excavator operator training programme in India. A batch of 22 women trainees received their professional certifications at a ceremony held on 6 March 2026 at the NAC facility in Pulivendula.

The initiative provided technical instruction on the SANY SY120 excavator. SANY India facilitated the machinery, designed the training syllabus and certified the NAC instructors to ensure the programme met industry requirements.

The curriculum focused on hands-on operation and global best practices for infrastructure equipment. Participants were evaluated and certified under the Infrastructure Equipment Skill Council (IESC) framework.

Key programme components included:

• Technical Instruction: Training on the operation and maintenance of the SANY SY120.
• Trainer Validation: NAC faculty members were trained and certified by SANY India prior to the programme.
• Employment Support: NAC will provide placement assistance to the 22 graduates for roles in the construction sector.
• Standardisation: Alignment with IESC certification to ensure nationwide employability.

The completion of the programme was timed to coincide with International Women's Day. Representatives from SANY India and the NAC attended the handover ceremony to mark the transition of the trainees into the professional workforce.

Sanjay Saxena, COO, SANY India, said, “At SANY India, we believe true progress is inclusive. By empowering women with world-class skills and certification, we are not only shaping careers but also strengthening India’s construction ecosystem. This Women’s Day-aligned batch symbolises opportunity, confidence and capability.”

Madhusudan Katragadda, Dealer Principal at Madhura Engineering, added, “It is truly an honour to be part of such a historic initiative. I sincerely appreciate SANY India and the National Academy of Construction for taking this bold step toward empowering women in the construction equipment industry. Excavator operations have traditionally been a male-dominated field, and this programme marks the first step in changing that narrative. Seeing these talented women successfully complete their training fills us with pride and optimism for the future of the industry. I encourage all the trainees to continue learning and growing – this certification is just the beginning. With dedication and experience, they can explore many opportunities within the sector, including roles in operations, sales and service engineering.”

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