The Gurgaon-based tyre major has received accreditation for the wet grip and coast by noise tyre tests on the track. It has already been aggressive in the European market with two manufacturing plants and one R&D centre. With investments, Apollo Tyres is ramping up its testing capabilities to develop tyres for across the segments, including premium passenger, commercial vehicles, high-end motorcycles and off-highway tyres. “The tyre manufacturers are depending on the international labs for advanced characterisation and labelling tests specific to tyres. Thus, investment in both advanced tyre testing as well as labelling infrastructure is needed in this country for quick product development, not only for compliance to latest Indian regulations but also to meet the stringent regulations in other countries and thereby promoting tyre export,” says Daniele Lorenzetti, Chief Technology Officer, Apollo Tyres Ltd in an interview with Motoring Trends.

Last month, Apollo Tyres became the first Indian tyre manufacturer to get the coveted accreditation from NABL for outdoor labelling tests in India. The company has now been accredited with ISO/IEC 17025 for the wet grip and coast by noise tyre tests on the track. This accreditation is extended for testing different tyre categories for vehicles such as passenger, light truck, commercial (C1, C2 & C3) classes, farm and motorcycle. This testing capability is linked to the Indian government’s plan to implement the ‘Star Rating’ of tyres, in line with the tyre labelling regulation in Europe.

According to Daniele Lorenzetti, Chief Technology Officer, Apollo Tyres Ltd, the growing focus of the automobile manufacturers on fuel efficiency, higher performance on ride and comfort, and safety is fuelling demand for more tyre component level testing. “Light-weighting in automobiles can alter transfer path for noise and vibration into the cabin, calling for corresponding modification in tyre design. Along with the introduction of AIS 142 standard, similar to EU R117 for labelling of the tyre, huge outdoor testing infrastructure is required, especially in proving grounds,” said Lorenzetti.

Electric Vehicle (EV) related challenges of higher weight, NVH concern, higher torque requirement and subsequent wear rate and battery life would be substantial concerns to tackle during the development process, stated the Apollo Tyres executive. “Similarly, for reducing the number of physical tests, simulation and modal development need to be evolved. Adequate testing infrastructure for validation of simulation and advanced characterisation is also simultaneously required. Hence, more indoor advanced testing infrastructure is required for NVH (Noise, Vibration and Harshness), F&M (Force and Moment) and traction performance validation,” added Lorenzetti.

Today, safety and convenience features are not limited to premium vehicles but are also provided in mid-level and entry-level vehicles, and the same trend is evident in India. Hence, while increasing capability, testing capacity also needs to be enhanced, thinks Lorenzetti.

Indian tyre manufacturers and testing services have basic levels of testing capacity such as safety requirements, durability, braking strength and dimensions. With the Indian government’s NATRIP (National Automotive Testing and R&D Infrastructure Project), vehicle and component level testing facilities have improved. “The tyre manufacturers are depending on the international labs for advanced characterisation and labelling tests specific to tyres. Thus, investment in both advanced tyre testing and labelling infrastructure is needed in this country for quick product development, not only for compliance to latest Indian regulations but also to meet the stringent regulations in other countries and thereby promote tyre export,” explained Lorenzetti.

Like the automobile industry, the tyre industry’s evolution at a broader level depends on economic, social, cultural, technological and climatic changes. The Indian tyre Industry is also evolving with the Indian macro-economic growth, advancements in technology, increasing emphasis on sustainable environmental practices and policy, and institutional and regulatory requirements.

Currently, the tyre industry is going through a highly challenging period, with lockdowns across Indian states owing to the second wave of the Covid-19 pandemic. While this impacts the demand side, pressure on the margin front is also felt due to the rising raw material prices.

However, with the Indian government’s reinvigorated policies and programmes such as “Atmanirbhar Bharat”, localisation push, EV subsidy, economic stimulus package to thwart pandemic crisis and vehicle scrappage policy, the automotive industry in India is poised to grow at a higher trajectory. “Shift in customer preference to private vehicles from public transport and shared mobility owing to Covid might also generate an uptick. We are optimistic with the and its positive effect on the tyre industry,” said Lorenzetti.

Tyre technology is also evolving in tandem with the automobile industry to pursue higher fuel efficiency, higher performance, driver safety, vehicle stability, light-weighting and heavy load carrying capacity. Additional advanced features such as vehicle connectivity and electrification of functions are also taking place at OEMs, which calls for intelligent talking tyres.

“Unlike in the past, the Indian vehicle market is now fast evolving. Earlier, customers had very few variants/choices available. Now, many models are introduced that call for higher bandwidth of resources. The premium segment is also poised for faster growth, and so comfort, without compromise on traction and durability, is added into the performance requirement list for tyres,” said Lorenzetti.

Indian government’s policies and regulations for sustainable growth are now major drivers for evolution in India. It has already issued a draft notification proposing new tyre norms as a part of the Automotive Indian Standards (AIS) 142:2019. The proposal states that tyres of all cars, buses and trucks shall meet the requirements of rolling resistance, wet grip and rolling sound emissions, in line with the limits of the European regulations.

Virtual testing is also gaining traction in the auto industry as it saves development time and money and gives flexibility to engineers. Global launches, stiff competition, legal compliance to emissions, demand for more electrification and self-driven vehicles push the development process shorter than ever. The time available for development is becoming shorter and shorter. At the same time, the demands set for the characteristics of a car are becoming increasingly stringent, as is the bandwidth required for various models and variants of vehicles. So, virtual proving is the key to faster product development while tackling tyre testing capacity constraints.

“However, simulation is as good as its verification and validation. Verification is the process of determining that a model implementation and its associated data accurately represent the developer’s conceptual description and specifications. Validation is the process of determining the degree to which a simulation model and its associated data are an accurate representation of the real world from the perspective of the intended uses of the model. Hence, adequate characterisation testing capability is also simultaneously required for wide-spread application of simulation,” said the CTO of Apollo Tyres.

Apollo Tyres is an Indian company that has been expanding aggressively in the European market. Today, the company has seven manufacturing plants – five in India and two in Europe (Hungary and the Netherlands).

Being a preferred partner for global OEMs, Apollo Tyres is continuously enhancing testing capabilities at its state-of-the-art R&D centres. With the two global R&D centres at Chennai, India and Enschede, Netherlands, the company aims to meet discerning OEM needs. “With the synergies between the two R&D centres, and its advanced testing capabilities, we continuously develop winning products and new technologies while also being at the forefront of meeting new regulatory requirements,” said Lorenzetti.

The company’s extensive investments in tyre testing not only help it in developing tyres for premium luxury passenger and commercial vehicles but also high-end motorcycles and off-highway tyres (OHT). “At our R&D centre, characterisation capabilities are continuously developed for the determination of traction, NVH, F&M, ride and handling, comfort, tread wear, fuel efficiency, durability and footprint,” added Lorenzetti.

Automotive test centres with large proving grounds funded by the Indian government are already evolved in India. Its NATRIP project aims to create core global competencies in the automotive sector in India by facilitating seamless integration of the Indian automotive industry with the world through setting up of state-of-the-art automotive testing, homologation and R&D infrastructure facilities.

Collaborations at various levels are also taking place to further enhance the vehicle test centres to tyre-specific test facilities. Earlier, Apollo collaborated with one of the test centres of the Indian government to pioneer the indigenisation of tyre labelling and certification tests in India. Similar collaboration would be beneficial for the industry to evolve faster.

“While large vehicle OEMs have their own limited proving grounds, the massive investment and maintenance requirement for this kind of infrastructure may be challenging for tyre companies to set up. Though collaboration among leading tyre companies would be a welcome scenario, the scale and size of the industry need to be evolved for such a tie-up,” said Lorenzetti.

The EV segment brings its own challenges with the higher weight of vehicles, NVH concern due to fewer and lesser noisy components, higher torque requirement and subsequent wear rate, and battery life. Apollo Tyres is gearing up for the same with capital intensive testing facilities such as “flat track” for traction, F&M tests and hemi-anechoic chamber for NVH tests. Apollo Tyres’ test machines are specially designed with multiple features, such as the very high torque ramp-up rate to match the futuristic EV requirements.

“It is heartening to note that major premium OEMs wholeheartedly partner with Apollo Tyres for joint development of products, featuring advanced technologies and engineering. We are committed in our endeavour to be the trusted partner for our esteemed customers and society at large by enhancing value with best-in-class efficiency through sustainable models for environment conservation,” said Lorenzetti. (MT)

Comments (0)

ADD COMMENT

Link Copied!

Recreatives Industries, the company behind the iconic MAX 6x6 Amphibious All-Terrain Vehicles, has announced a new partnership aimed at broadening its market reach. The manufacturer has signed a national representation agreement with TRL Outdoors LLC, known for Muddog Amphibious Vehicles. This collaboration is designed to accelerate the growth of the MAX dealer network while reinforcing the brand's ongoing push into utility, industrial and commercial sectors.

As per the agreement, TRL Outdoors will represent the full range of MAX vehicles across the entire country. The move is intended to strengthen nationwide coverage and foster a more structured and sustainable expansion of the dealer base. The representatives bring significant industry experience to the table, having previously worked with manufacturers of high-end industrial amphibious vehicles, whose prices often started well above USD 100,000. This background positions them to effectively introduce the more cost-effective MAX platforms to a market accustomed to substantially higher-priced equipment.

The agreement includes a framework of quarterly performance goals focused on integrating new dealers, increasing market share and enhancing brand visibility. This structured approach is intended to ensure growth is both disciplined and sustainable. With the upcoming availability of models like the MAX 4 and Buffalo, the company is confident that TRL Outdoors will be instrumental in penetrating new sectors. The core strategy hinges on offering capable amphibious performance at a price point significantly lower than many established industrial alternatives. This partnership represents a key step in the company's broader plan to solidify its dealer network and secure long-term, measured growth.

Andrew Lapp, CEO, Recreatives Industries, said, “This agreement aligns with our strategy of expanding deliberately and building a high-quality dealer network. TRL Outdoors has firsthand experience selling premium amphibious vehicles into demanding commercial environments. Their understanding of dealer development, combined with MAX’s proven designs and compelling value proposition, positions us well as we expand into new regions and applications.”

Comments (0)

ADD COMMENT

Link Copied!

Annick Jourdenais, Managing Director at LKQ SYNETIQ, marked International Women’s Day by rejoining the Automotive 30% Club (Auto30Club) as a Patron Gold member. A longstanding advocate for the organisation’s objectives, her renewed affiliation arrives at a critical juncture as the automotive industry contends with the challenges of electrification and sustainability. Her involvement underscores the critical need for greater female representation in senior leadership roles.

Jourdenais emphasises that the profound transformation occurring within the sector requires innovative thinking and collaborative leadership to build future-ready businesses. Central to this vision is enhancing diversity at the highest levels. At LKQ SYNETIQ, a joint venture focused on circular economy principles, the mission involves responsibly processing end-of-life vehicles and promoting recycled original equipment parts to reshape the automotive lifecycle. Success in this area depends on cohesive strategy among insurers, repairer and supply chain partners, as well as teams enriched by diverse viewpoints.

The company’s long-term strategy is built on developing capability, strengthening operational excellence and fostering a culture that encourages both challenge and innovation. Jourdenais views diversity not as an isolated objective but as integral to improving decision-making, building resilience and ensuring sustainable growth. Beyond her operational duties, her role on the European Women’s Network Steerco allows her to actively support career progression and representation across the business.

While acknowledging the positive momentum across the industry, she stresses that genuine advancement demands persistent effort and collective responsibility. Having first championed the business’s membership during her tenure as CFO at LKQ UK & Ireland, continuing this dedication in her current position holds significant personal meaning. She looks forward to collaborating with fellow Patrons to help cultivate an automotive sector that is both innovative and truly reflective of the diverse talent within it.

Jourdenais said, “The automotive sector is at a defining point. As we respond to electrification, resource pressures and rising sustainability expectations, we have an opportunity to redesign not only how vehicles are built and repaired but how our industry is led. Diverse leadership is fundamental to delivering that long-term transformation. I’m proud to re-join the Automotive 30% Club as a Patron at such a pivotal time for our sector. The scale of change underway across automotive demands bold thinking, collaborative leadership and a commitment to building organisations that are fit for the future. Increasing representation at senior levels is central to that ambition.”

Comments (0)

ADD COMMENT

Link Copied!

LKQ SYNETIQ, a leading entity in the UK vehicle dismantling and recycling sector, has appointed Justin Elliot as its new Sales Director. In this capacity, he will be responsible for advancing the company's commercial strategy and fostering market development. Elliot brings over 13 years of extensive experience within the LKQ group, Europe's foremost provider of vehicle parts and services. His background includes several senior directorial roles within the organisation's Bodyshop Division. He will retain his European strategic responsibilities as Head of Collision and Coating – Strategy & Innovation for LKQ Europe, alongside his new duties.

The company itself is a joint venture established this year between LKQ Europe and SYNETIQ Ltd, an IAA company. This collaboration merges LKQ's robust distribution network and aftermarket knowledge with SYNETIQ's proficiency in dismantling, reuse and remanufacturing. In 2024, this partnership resulted in the dismantling of approximately 27,000 vehicles across four UK locations. In his new role, Elliot is tasked with executing the sales strategy, concentrating on enhancing relationships with clients, supporting business growth and uncovering new opportunities within the repair and insurance markets. He will collaborate closely with marketing, operations and other teams across the wider LKQ structure to ensure a unified approach to the market and to scale the availability of recycled Original Equipment parts.

His appointment represents a significant step in the venture's ongoing efforts to expand its sustainable parts offering, enabling workshops, bodyshops and insurers to lower costs and minimise their environmental footprint throughout the repair process.

Annick Jourdenais, Managing Director, LKQ SYNETIQ, said, “Justin is a great addition to the LKQ SYNETIQ team, and his experience across the group will be invaluable as we continue to strengthen customer partnerships and support the growth of our recycled OE parts offering.”

Elliot said, “LKQ SYNETIQ has a significant opportunity to reshape how recycled OE parts are brought to market, supporting customers with solutions that are both commercially competitive and sustainable at scale. I’m looking forward to getting started in this role, with a focus on strengthening our sales execution and ensuring we are fully leveraging the capabilities across LKQ and SYNETIQ to expand our reach, unlock new customer segments and deliver a consistent approach to market.”

Comments (0)

ADD COMMENT

Link Copied!

SANY India, one of the leading heavy machinery manufacturers, and the National Academy of Construction (NAC) have concluded the first all-women excavator operator training programme in India. A batch of 22 women trainees received their professional certifications at a ceremony held on 6 March 2026 at the NAC facility in Pulivendula.

The initiative provided technical instruction on the SANY SY120 excavator. SANY India facilitated the machinery, designed the training syllabus and certified the NAC instructors to ensure the programme met industry requirements.

The curriculum focused on hands-on operation and global best practices for infrastructure equipment. Participants were evaluated and certified under the Infrastructure Equipment Skill Council (IESC) framework.

Key programme components included:

• Technical Instruction: Training on the operation and maintenance of the SANY SY120.
• Trainer Validation: NAC faculty members were trained and certified by SANY India prior to the programme.
• Employment Support: NAC will provide placement assistance to the 22 graduates for roles in the construction sector.
• Standardisation: Alignment with IESC certification to ensure nationwide employability.

The completion of the programme was timed to coincide with International Women's Day. Representatives from SANY India and the NAC attended the handover ceremony to mark the transition of the trainees into the professional workforce.

Sanjay Saxena, COO, SANY India, said, “At SANY India, we believe true progress is inclusive. By empowering women with world-class skills and certification, we are not only shaping careers but also strengthening India’s construction ecosystem. This Women’s Day-aligned batch symbolises opportunity, confidence and capability.”

Madhusudan Katragadda, Dealer Principal at Madhura Engineering, added, “It is truly an honour to be part of such a historic initiative. I sincerely appreciate SANY India and the National Academy of Construction for taking this bold step toward empowering women in the construction equipment industry. Excavator operations have traditionally been a male-dominated field, and this programme marks the first step in changing that narrative. Seeing these talented women successfully complete their training fills us with pride and optimism for the future of the industry. I encourage all the trainees to continue learning and growing – this certification is just the beginning. With dedication and experience, they can explore many opportunities within the sector, including roles in operations, sales and service engineering.”

Comments (0)

ADD COMMENT

Link Copied!