Rough Road Ahead For the Indian Auto Industry?

The voice about India’s car market staring at stagnancy is growing amid much selling by foreign investors in the stock market. Auto sticks of OEMs and suppliers have taken a beating lately. The reasons for stock market decline are said to be structural issues as well as geopolitical issues. In other words, they are local as well as global in their nature. The Indian auto industry – as the largest contributor of GST to the exchequer and among the highest contributor to the country's manufacturing GPD – is also quite local and global in its ways of working. 

Like any other developing nation, it is a market where the scope for an increase in automobile population is bright. It is also a market that is beset by structural issues nonetheless. With 34 cars owned per 1,000 people, the country with a population estimated to be 1,463,865,525 in 2025 has ample scope for auto sales growth. 

But as banks struggle for liquidity and a reduction in repo rate by the apex bank fails to reflect in the reduction of loan interest rates or equated monthly instalments, the structural issues facing the automobile industry are too stark to overlook.

Adding to the structural issues are perhaps developments such as the recent announecement by Maharashtra Government to levy six percent motor vehicle tax on premium electric vehicles. The leading industrialised state also has among the highest road toll taxes among other Indian states. The highway network in the state is among the most lacking and unsafe. Most roads in the state have either deteriorated or are under a seemingly unending period of repairs. 

The state government in its 2025 budget has also announced that it has raised the motor vehicle tax by one percentage point on individual-owned non-transport four-wheeler CNG and LPG vehicles. Such vehicles currently attract a seven to nine percent tax depending on their type and price.

While electricity costs have been rising with distribution companies like MSEDCL pushing for a revision in fixed and energy charges for various categories in order to bridge revenue gap, owning electric vehicles and CNG vehicles is becoming costlier though eco-friendlier.

Attracting over 200 percent in taxes, petrol and diesel prices have been at an all-time high. A timely upward revision in toll prices is only adding further to the cost of motoring in a country where close to or more than 50 of the vehicle purchase price amounts to taxes. Spares are also taxed at a hefty 28 percent and the labour costs have steeply risen post Covid-19 pandemic.

With vehicle prices being jacked up by automakers under the pretext of rising input costs by about four to five percent if not more, the Indian auto industry is clearly under pressure to maintain its margins and stay profitable.

Against the operating costs, the foot falls in the showroom are taking longer to realise into actual sales. Discounts are gaining speed and indicative of sales losing stream in some of the segments that were until recently doing very well.

Any excitement about a rebate in Income Tax up to INR 1,200,000 – it takes over INR 1,000,000 to purchase a decent car in India today – seeming to have faded into thin air, the talk about government announced a reduction in GST taxes has gained speed. When it would actually come into effect is yet to be known but the narrative has started building. The stock market does not look excited however and the money lost by domestic investors may take a long time to come back, it seems.

As US President Donald Trump speaks about exposing India’s ‘wrong’ tariff policies in the absence of any statement from the Indian government striking out his claims, the Indian market for automobiles and other consumer goods looks destined for a rough ride. Stagnancy will be a part of the plot, the repercussions of which would stem from domestic structural issues as well as geopolitical shifts where calls like ‘China Plus One’ hold no value at all anymore.

With the entry of Tesla – which has seen its sales and stock prices plummet in many of existing markets off late – set to enter India with the government lowering tariff under pressure from the US President, the subject of too much regulation needs to be examined in terms of structural strength and the industry’s ability to be competitive. Local manufacture is also a subject that needs to be looked at as MSME sector continues to shrink and take down with it the PMI index.

Skilling is also a subject that should be looked at as engineering courses lose interest with the young in the country. A manufacturing-less economy that is also witnessing the services sector face a slowdown – again due to structural and geopolitical issues – may not spell a good omen for growth in the long run. This, particularly in the case of a country whose median age in 29 years.

China’s ‘Deep seek’ has shown how the prowess in technology can shift overnight and highly influence the economy of a nation, its stock markets suddenly. In India, the auto industry should nurture the MSME sector as much as the government should. A services alternative in terms of growth over manufacturing may not hold forth in the long-term. Manufacturing exports can shrink abruptly anytime under the shifting regulatory and other market issues in the domestic marketplace and under the shifting geopolitical situations in various parts of the world that also make lucrative export markets.  

Image for representative purpose only. 

India Auto Retail

Automotive retail sales in India touched a new record for the month of June with a total of 2,557,234 units sold, up 21.83 percent YoY, as against 2,098,996 units sold for the same period last year.

As per the latest data shared by the Federation of Automobile Dealers Associations (FADA), the apex body representing automotive dealers in India, the record performance was witnessed across vehicle categories – two-wheelers, three-wheelers, passenger vehicles and commercial vehicles.

For June 2026, two-wheeler sales came at 1.82 million units, up 21.22 percent YoY, three-wheelers at 120,889 units, up 16.2 percent YoY, passenger vehicle at 410,853 units, up 26.6 percent YoY, tractors at 100,818 units, up 25.31 percent YoY and commercial vehicle at 90,972 units, up 16.8 percent YoY.

On the other hand, the construction equipment segment saw a decline of 40.94 percent YoY to 5,244 units, albeit a high base.

C S Vigneshwar, President, FADA, said, “Tractors recorded their second-best June ever. That such records have come in a seasonally transitional month underscores the structural depth of the India Growth Story and the widening aspirations of Bharat.”

He further stated that when it came to two-wheeler sales, saw a marginal MoM sequential decline due to rural demand dip on the back of late onset and uneven progress of south-west monsoon. This led to many customers opting for a ‘wait-and-watch mode’ for their purchase decisions. But on the flip side, dealers witnessed a strong demand for entry-level two-wheelers, improved supply from automakers and a decisive shift in demand for electric vehicle offerings.

“Two-wheeler electric vehicle share crossed double digits for the first time at 10.60 percent against 7.34 percent a year ago,” stated Vigneshwar.

Similarly, passenger vehicle retail sales also clocked their best performance for June, with both rural (+35.09 percent YoY) and urban markets (+24.67 percent YoY) witnessing strong demand. Share of alternative energy vehicles (CNG, hybrid and electric) crossed 40 percent share for the first time at 40.35 percent (CNG 24.33 percent, hybrid 8.27 percent and EV 7.75 percent).

“On the channel side, PV inventory increased by 1 day over May-end to 32–34 days, moving further from FADA’s recommended 21-day benchmark. We once again urge PV OEMs to calibrate dispatches to retail through the monsoon-soft July window so that dealer capital is not locked in aged stock,” said the executive.

Going forward, FADA has maintained a constructive outlook with all eyes on the onset of monsoon making up its deficit with kharif sowing gathering pace and supplies staying normalised following the West Asia ceasefire and easing crude prices.

Vigneshwar said, “For the two-wheeler segment, improving rural cashflows once rainfall catches up and the accelerating shift towards EV and fuel-efficient models should provide support, though deficient-rainfall pockets and the July OEM price hikes may keep some buyers in wait-and-watch mode. Passenger Vehicles enter the month with healthy booking pipelines, particularly in EVs and CNG, and fresh launches, while Commercial Vehicles should stay steady on freight and infrastructure-linked activity. The trajectory of the monsoon remains the single most important variable for rural demand, alongside price-hike absorption and financing turnaround times. Overall, the outlook for July’26 appears Cautiously Optimistic – with monsoon catch-up and rural cashflows the key swing factors ahead of the festive season.”

For Q2 FY2026, FADA expects continued sales momentum through the festive season. But dealers have identified a monsoon shortfall / El Niño could impact rural demand as the single biggest risk, followed by further price hikes affecting affordability and inventory pile-up pressure.

FADA expects that easing geopolitical and fuel-price uncertainty and broad policy continuity will provide a supportive runway into the festive quarter, with the monsoon the key monitorable for Bharat.

India Auto Inc - Investment

The Indian automobile sector has seen a wave of capital raising and acquisitions, according to an Equirus Capital report.

The finding stated that in recent months, the automotive industry in India has seen massive transactions such as Craftsman Automation raising INR 20 billion and Ola Electric Mobility raising INR 7.8 billion.

Furthermore, Simple Energy secured INR 2.5 billion, while JBM Ecolife Mobility obtained INR 7.5 billion for fleet expansion. Additionally, Rane (Madras) agreed to acquire Hindustan Composites' friction business for INR 3.7 billion and Sona BLW Precision Forgings approved INR 630 million for robotics manufacturing.

Automobile retail sales reached 2.53 million units in May 2026, a 9.55 percent increase compared to the previous year. Passenger vehicle sales rose 23.25 percent to 403,000 units. Rural markets recorded growth of 30.35 percent, outpacing urban markets at 18.80 percent.

Commercial vehicle sales in rural areas grew 8.10 percent, compared to 2.62 percent in urban areas. Two-wheeler retail sales increased by 7.54 percent to 1.84 million units.

Electric vehicle (EV) adoption continues to grow, with EV penetration in two-wheelers reaching 9.25 percent. In the passenger vehicle segment, CNG and EVs accounted for over 38 percent of retail sales. The Delhi Government has also notified a policy with a plan of INR 150 billion to encourage EV adoption.

The report noted that despite month-on-month volume moderation, the sector shows sustained demand and investor interest. According to Equirus Capital, the flow of investments and developments in the EV ecosystem support the outlook for the industry.

Toshihiro Suzuki

Following the inauguration of the Kharkhoda vehicle manufacturing facility, Toshihiro Suzuki, President of Suzuki Motor Corporation, and Hisashi Takeuchi, Managing Director and CEO of Maruti Suzuki India, visited the Japan-India Institute for Manufacturing (JIM) in Manesar and the Institute of Driving and Traffic Research (IDTR) in Bahadurgarh.

At the JIM in Manesar, the leadership team observed the training programmes that focus on technical expertise, manufacturing practices, and safety. Later, they visited the IDTR in Bahadurgarh to review the driving training provided at the facility.

Toshihiro Suzuki, said, “It was the greatest possible honour for Suzuki in India when both the Hon’ble Prime Ministers of India and Japan inaugurated our Kharkhoda plant yesterday. This places even more responsibility on us to recommit and rededicate ourselves to Viksit Bharat. The foundation of this is human development. I immediately decided to visit today our institutes for road safety – IDTR in Bahadurgarh – and for skill development – JIM in Manesar.”

At present, Maruti Suzuki India manages four JIM locations in Mehsana, Gandhinagar, Manesar, and Sonipat. These institutes provide vocational training accredited by the National Council for Vocational Training and the Ministry of Economy, Trade and Industry, Japan. The training follows a system that combines classroom instruction with industry exposure.

Stellantis Hosts 300 Partners At European Supplier Convention In Paris

Stellantis Supplier Convention

European automotive Group Stellantis recently hosted 300 suppliers in Paris to discuss its faSTLAne 2030 strategy. The convention included supplier partners, regional leadership and global purchasing executives, focusing on collaboration and execution for the European market.

The event outlined the company’s vision for growth and product renewal. Leaders stressed that achieving these goals requires accountability across the value chain.

Emanuele Cappellano, COO for Enlarged Europe & European Brands and Head of Stellantis Pro One, said, "Europe is entering a pivotal period as we execute our long-term strategy and bring an exciting wave of products and technologies to market. Success depends on our ability to execute together. Our suppliers are essential partners in that journey, helping us deliver the quality, innovation, and competitiveness our customers expect. By working as one team, we can strengthen our performance and position Stellantis for long-term success in Europe."

A recurring theme was the necessity of collaboration and communication between Stellantis and its supply base to support product launches and operations.

Monica Genovese, Chief Purchasing Officer, Stellantis, said, "Creating value starts with strong partnerships. Our suppliers are critical contributors to every vehicle, every launch, and every customer experience. We are committed to being a Customer of Choice by strengthening engagement, listening to feedback, and working together to solve challenges. The path to achieving our objectives is built on trust, accountability, and a shared commitment to execution."

Quality was identified as a core component of the business strategy, with leaders noting that suppliers influence the customer experience from production to long-term reliability.

Stephane Dubs, Senior Vice-President, Purchasing, Enlarged Europe, Stellantis, said, "Quality is a shared commitment across our entire ecosystem; it is not the responsibility of only one team or one organisation. Every decision we make impacts the customer experience. Together with our suppliers, we must continue to raise the bar on cost competitiveness, quality, responsiveness and execution to strengthen customer loyalty and ensure the success of our brands."

The convention offered suppliers direct access to the company’s purchasing teams to align on future priorities.