The voice about India’s car market staring at stagnancy is growing amid much selling by foreign investors in the stock market. Auto sticks of OEMs and suppliers have taken a beating lately. The reasons for stock market decline are said to be structural issues as well as geopolitical issues. In other words, they are local as well as global in their nature. The Indian auto industry – as the largest contributor of GST to the exchequer and among the highest contributor to the country's manufacturing GPD – is also quite local and global in its ways of working. 

Like any other developing nation, it is a market where the scope for an increase in automobile population is bright. It is also a market that is beset by structural issues nonetheless. With 34 cars owned per 1,000 people, the country with a population estimated to be 1,463,865,525 in 2025 has ample scope for auto sales growth. 

But as banks struggle for liquidity and a reduction in repo rate by the apex bank fails to reflect in the reduction of loan interest rates or equated monthly instalments, the structural issues facing the automobile industry are too stark to overlook.

Adding to the structural issues are perhaps developments such as the recent announecement by Maharashtra Government to levy six percent motor vehicle tax on premium electric vehicles. The leading industrialised state also has among the highest road toll taxes among other Indian states. The highway network in the state is among the most lacking and unsafe. Most roads in the state have either deteriorated or are under a seemingly unending period of repairs. 

The state government in its 2025 budget has also announced that it has raised the motor vehicle tax by one percentage point on individual-owned non-transport four-wheeler CNG and LPG vehicles. Such vehicles currently attract a seven to nine percent tax depending on their type and price.

While electricity costs have been rising with distribution companies like MSEDCL pushing for a revision in fixed and energy charges for various categories in order to bridge revenue gap, owning electric vehicles and CNG vehicles is becoming costlier though eco-friendlier.

Attracting over 200 percent in taxes, petrol and diesel prices have been at an all-time high. A timely upward revision in toll prices is only adding further to the cost of motoring in a country where close to or more than 50 of the vehicle purchase price amounts to taxes. Spares are also taxed at a hefty 28 percent and the labour costs have steeply risen post Covid-19 pandemic.

With vehicle prices being jacked up by automakers under the pretext of rising input costs by about four to five percent if not more, the Indian auto industry is clearly under pressure to maintain its margins and stay profitable.

Against the operating costs, the foot falls in the showroom are taking longer to realise into actual sales. Discounts are gaining speed and indicative of sales losing stream in some of the segments that were until recently doing very well.

Any excitement about a rebate in Income Tax up to INR 1,200,000 – it takes over INR 1,000,000 to purchase a decent car in India today – seeming to have faded into thin air, the talk about government announced a reduction in GST taxes has gained speed. When it would actually come into effect is yet to be known but the narrative has started building. The stock market does not look excited however and the money lost by domestic investors may take a long time to come back, it seems.

As US President Donald Trump speaks about exposing India’s ‘wrong’ tariff policies in the absence of any statement from the Indian government striking out his claims, the Indian market for automobiles and other consumer goods looks destined for a rough ride. Stagnancy will be a part of the plot, the repercussions of which would stem from domestic structural issues as well as geopolitical shifts where calls like ‘China Plus One’ hold no value at all anymore.

With the entry of Tesla – which has seen its sales and stock prices plummet in many of existing markets off late – set to enter India with the government lowering tariff under pressure from the US President, the subject of too much regulation needs to be examined in terms of structural strength and the industry’s ability to be competitive. Local manufacture is also a subject that needs to be looked at as MSME sector continues to shrink and take down with it the PMI index.

Skilling is also a subject that should be looked at as engineering courses lose interest with the young in the country. A manufacturing-less economy that is also witnessing the services sector face a slowdown – again due to structural and geopolitical issues – may not spell a good omen for growth in the long run. This, particularly in the case of a country whose median age in 29 years.

China’s ‘Deep seek’ has shown how the prowess in technology can shift overnight and highly influence the economy of a nation, its stock markets suddenly. In India, the auto industry should nurture the MSME sector as much as the government should. A services alternative in terms of growth over manufacturing may not hold forth in the long-term. Manufacturing exports can shrink abruptly anytime under the shifting regulatory and other market issues in the domestic marketplace and under the shifting geopolitical situations in various parts of the world that also make lucrative export markets.  

Image for representative purpose only. 

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Amaron, the automotive battery brand under Amara Raja Energy & Mobility, has successfully engaged more than 5,000 mechanics nationwide through its Amaron Boss Mechanic programme, underscoring its dedication to India’s automotive service sector. The company now aims to dramatically expand the initiative, targeting 25,000 mechanics in future seasons.

The four-week on-ground initiative was structured around practical workshop tasks, allowing participants to showcase technical skill, speed, consistency and problem-solving abilities. A grand finale featured the Battery Boost & Endurance Challenge, a rigorous test of accuracy, pace and stamina. Winners were declared in Patna, Indore, Lucknow, Kolkata and Pune, with each receiving a new motorcycle. All finalists earned certificates and branded mementos.

By celebrating mechanics as trusted experts rather than just service providers, Amaron strengthens its grassroots connections across key markets. With plans to scale the programme into one of India’s largest mechanic engagement platforms, the initiative reflects the brand’s enduring promise of reliability and long-lasting performance.

Chandrasekar Radhakrishnan, Chief Business Officer – Automotive and Home Energy Business (India & SAARC), Amara Raja Energy & Mobility, said, “Amaron has built its brand not just through products but through strong relationships at the grassroots level, especially with the mechanic community. Every day, vehicles across India run reliably because of countless acts of quiet dedication by mechanics, and we believe great work happens in the quiet. Through Amaron Boss Mechanic, we celebrate the skill and trust that power the automotive ecosystem. The overwhelming response inspires us to take this initiative to more cities.”

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Horse Powertrain, a global leader in innovative and low-emission powertrain systems, is all set to unveil a new ‘all-in-one’ powertrain, the X‑Range C15 Direct Drive, at the Beijing Auto Show 2026. The unit consolidates a four-cylinder engine, transmission, power electronics and an electric motor into a single shared housing. Designed for rear subframe mounting, double isolated installation significantly improves noise, vibration and harshness.

This system replaces the rear electric drive unit on existing battery electric vehicle platforms. A manufacturer can maintain one common architecture across battery electric, hybrid, plug in hybrid and range extended electric model lines without substantial design or production changes. The X‑Range C15 Direct Drive joins the Horse F15 for front drive units and the Horse C15 range extender.

The 1.5-litre four-cylinder engine comes in two states. A naturally aspirated version produces 70 kilowatts for B and C segment cars. A turbocharged variant delivers 120 kilowatts for larger D segment vehicles and light commercial vans. Both integrate with a dedicated hybrid transmission and two electric motors.

The two motors follow a P1 plus P3 configuration. The P1 motor acts as a generator, outputting 70 kilowatts in the naturally aspirated variant or 110 kilowatts when turbocharged. The P3 motor provides electric traction independently in serial mode or together with the engine in parallel mode, where direct connection boosts efficiency beyond pure serial hybrids.

Depending on automaker needs, the unit can power rear wheels alone or enable all-wheel drive when paired with another electric drive on the front axle. Rear axle placement allows compact exhaust integration, freeing floor space for batteries or passengers. The unit contains a full set of power electronics ready to integrate with a DC‑DC converter, onboard charger and 800-volt booster.

Horse Powertrain will display the X‑Range C15 Direct Drive at the Beijing Auto Show 2026 in Hall A1, Booth A111. A press conference on its strategic vision and hero products is scheduled for 24 April 2026 at 11:40 AM China Standard Time.

Matias Giannini, Chief Executive Officer, Horse Powertrain, said, “The X-Range family of powertrains is about reflecting today’s market realities, allowing automakers to pivot from BEVs to hybrids and range extenders on a single platform, quickly and at scale. The X-Range C15 Direct Drive is an ‘all-in-one’ powertrain, allowing BEV platforms to be converted to HEVs, PHEVs and REEVs with little redesign or tooling changes required, dramatically reducing time-to-market, amortising BEV investments and catering to the diverse array of mobility needs in today’s global market.”

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South Korean automotive major Hyundai Motor Company and Chennai-headquartered two-wheeler and three-wheeler major TVS Motor Company have signed a Joint Development Agreement (JDA) to develop and mass-produce electric three-wheeler (E3W) solutions for the Indian market.

The partnership follows the debut of an electric three-wheeler concept at the Bharat Mobility Global Expo 2025 and aims to address the specific requirements of last-mile mobility in India.

Under the agreement, Hyundai Motor will manage the primary design and lead co-development efforts using its global research and development expertise. TVS Motor will contribute its established electric platform, engineering experience in the three-wheeler segment and local market insights. TVS will also oversee manufacturing operations in India, managing both domestic sales and future export activities.

L-R: Sharad Mishra, President, Group Strategy, TVS Motor Company; K N Radhakrishnan, Director and CEO, TVS Motor Company; Amitabh Lal Das, Chief Legal Officer of Hyundai Motor India and Joongsun Ko, Senior Vice-President of Corporate Strategy & Planning, Hyundai Motor Company.

A central component of the JDA is the localisation of manufacturing. Major components for the E3W will be sourced and produced within India to reduce costs, strengthen the local supply chain and ensure the availability of spare parts. The EV is being engineered with features such as adaptive ground clearance for monsoon conditions, enhanced thermal management for tropical climates and modular interiors for passenger and cargo use.

Joongsun Ko, Senior Vice-President of Corporate Strategy & Planning, Hyundai Motor Company, stated, “Hyundai Motor Company has long explored ways to contribute to improving India’s transportation environment as a key market and our collaboration with TVS Motor is a strategic decision rooted in that effort. We hope the co-developed E3W enables broader access to safer and more sustainable transportation for people across the country.”

Sharad Mishra, President, Group Strategy, TVS Motor Company, said, “At TVS Motor Company, we aim to transform quality of life through sustainable and accessible mobility. The Joint Development Agreement marks an important step in our partnership with Hyundai Motor Company and advances our shared ambition to develop electric three-wheeler solutions. By bringing together complementary strengths - including our electric three-wheeler platform, engineering expertise, and deep understanding of customer needs - we are well-positioned to deliver purpose-built products for India and additional markets."

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The Japan Automobile Manufacturers Association (JAMA), under the new leadership of Chairman Koji Sato, held its first press conference on 19 March 2026. The session focused on the transition from planning to full-scale societal implementation of the New Seven Priority Challenges, an initiative framework adopted in December 2025.

Chairman Sato highlighted a fundamental shift in JAMA’s operational philosophy. Moving away from a ‘reactive’ model based on individual corporate interests, the association is now prioritising long-term collaboration on large-scale challenges that no single company can address alone.

Three Guiding Principles:

• Co-creation: Partnering with sectors beyond the automotive industry (e.g., energy and petroleum).
• Societal Implementation: Moving beyond policy discussion to real-world execution.
• Leveraging Diversity: Utilising the collective strength of JAMA's 14 member automakers.

As of March 2026, JAMA provided a status update on the specific initiatives under review or currently in progress:

The press conference featured insights from JAMA’s Vice Chairmen regarding the necessity of structural reform to maintain global standing:

Toshihiro Suzuki, Vice Chairman, JAMA, emphasised the success of cross-industry dialogue, noting that deep engagement with the petroleum industry has clarified the path toward adopting clean energy solutions.

Toshihiro Mibe, Vice Chairman, stressed that the industry is at a ‘critical juncture.’ He argued that Japan's automotive sector must break away from legacy structures to foster a new type of competitiveness essential for survival in the global market.

Chairman Sato concluded by stating that the ultimate measure of the industry's success will be determined by how effectively these initiatives are integrated into the real world to create a resilient, carbon-neutral mobility society.

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