Q: How will synchronisation take place?

Raghavan: There are three significant areas where synchronisation will happen. One is on the supply chain, second on digital solution portfolios, and the third is the common process and policies of franchisees management and marketing. At least, in the short term, both companies will keep their own brand identities.

Q: Multi-brand car service is yet to become a profitable business in India. What does make you so bullish on the industry?

Raghavan: Profitability must be looked in a time perspective. It (multi-brand car service) is a very nascent business in India. It captures three things. One you have to change the cultural behaviour of the garages so all entrepreneurial will work. Second, you need to improve the productivity through adoption of technologies which the industry has not been using, and the third is you should able to have your supply chain right so that you can deliver spare parts on-demand at the reasonable costs. These all three elements, TVS has done in its ASPL businesses. Having the background of spare parts business, TVS ASPL has established a parts supply-chain to take a leadership position in however the small market it is as of now.

We strongly believe the three competencies - digital technology, parts and digital marketing, drive businesses and bring profitability in the garages. TVS ASPL has achieved profitability in that part of the business.

Q: Procurement of spare parts is the biggest challenge in the business? How do you deal with this challenge?

Raghavan: The focus is to access to spare parts. Your knowledge of parts says what are the choices of parts available. TVS has been historically in spare parts business so we have digitised and developed one of its kinds of catalogue which automatically cross-checks the differences to make the model engine and then which are the alternative parts you can use. The knowledge is very critical if you want to supply parts within committed time.

Q: What about investment in digital marketing and digitisation in the business?

Raghavan: It is city-wise; you need to determine where do you want to invest based upon your requirements. With this acquisition, once you got pan India coverage, your marketing costs and transactions get reduced drastically because the cost gets covered in wider geographic coverage and larger interest.

Q: Did you see an increase in the business post lockdown?

Raghavan: I will put into two different angles. If you ask if the business has come back to the pre-COVID stage, I will say yes. If asked, whether the business has been affected by COVID, I would say yes, it has been impacted at a large extent.

We strongly believe in developing an ecosystem where you will be able to help when there are growth opportunities. For example, for some of the franchisees, we have worked with NBFCs and banking to offer financial services and solutions. I would say, the business has come back to the pre COVID stage, but there are exceptions. The white-collar workforce, which is mostly not going to the office but working from home, so to that extent, the service and parts business of ours come down. But the two-wheeler business has picked up and is growing much faster than the pre- COVID stage. Making this business organised and lending to the brand name to it gives more confidence to customers to go to these franchisees for incremental services.

Q: How is the partnership with Google shaping up?

Raghavan: Google partnership is live. The ease of digital adaptation has increased, so I do not have to go physically to roll out solutions to garages. They can download from google and implement it. We have moved all our solutions on google cloud, and by January, our marketplace should be up for google. Any retailers or garages can download our digital solution and start implementing it.

Q: What is the role of digitalisation in aftermarket business?

Raghavan: Digitalisation can be looked at from three perspectives. One is as enablement through digital technologies. Garages can have our service management platforms and keep tracking the consumers’ behaviour, such as what repairs he did. The second, we have developed the AI algorithm to find what kind of services the customers need. Instead of recommending service for the core vehicle, can he replace his clutch or overhaul his air-conditioner or he should replace his brake pads. That’s where we can drive more trust of customers that I am monitoring the health of your vehicle. The third one is getting the vehicle diagnosed first time right. (MT)

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VinFast India, one of the youngest electric vehicle manufacturers in the country and part of the Vietnamese conglomerate VinFast Group, has appointed Amit Arora as its new Director – O2O (online-to-offline) Sales.

In his new role, he will be responsible for building VinFast India’s retail presence, focussing on converting digital leads into actual sales.

Arora has more than two decades of experience in the automotive industry across marketing and sales functions. Till recently, he was the Head of Marketing for V-Green, part of VinFast Group, focusing on building the company’s brand presence, customer acquisition and support business growth in the EV charging ecosystem.

He also oversaw brand positioning, campaigns, partnerships and demand generation across segments.

Prior to that Arora, spent close to 11-years at Maruti Suzuki India as Senior Manager for International Markets, focussing on the Latin America and Oceania region. He also spent around 6 years of his career at Hyundai Motor India and rose to the ranks of Head of Sales Marketing Strategy.

Arora is a Commerce Graduate from Shaheed Bhagat Singh College and also holds a Postgraduate Degree in International Business from Birla Institute of Management Technology (BIMTECH).

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Aprilia Racing and Monster Energy have announced a multi-year partnership during the Grand Prix of Italy. The agreement initiates a collaboration between the two brands starting from the 2026 season, with Monster Energy scheduled to elevate its involvement to become the team's title sponsor for the 2027 championship.

Under the agreement, Monster Energy’s three-claw logo will be displayed on the factory Aprilia RS-GP bikes, rider leathers and official team assets. The arrangement marks the first time Aprilia Racing has signed a title sponsor for its premier class campaign.

The partnership coincides with a period of competitive growth for the Noale-based manufacturer. In 2025, Aprilia established itself as the European manufacturer with the most wins in FIM Grand Prix history, securing third place in the riders’ championship with Marco Bezzecchi and second place in the manufacturers' standings. During the 2026 season, the factory team has recorded victories in the opening three rounds, podium finishes across the first five races, a podium lockout at the French Grand Prix, and currently leads the rider, manufacturer and team standings.

Massimo Rivola, CEO of Aprilia Racing, said, “We are extremely happy to announce this partnership with a global company like Monster Energy, who will be alongside us in 2026 as main sponsor and who will take on the role of title sponsor in 2027. This agreement represents a milestone for Aprilia Racing and the crowning moment of our path of success. For this reason, we are particularly proud of this collaboration which will contribute to further reinforcing the ambition of our project. I would like to thank Monster Energy for the trust they have placed in us, and we will do everything we can to ensure that it pays off as we begin this new chapter together.”

Mitch Covington, Senior Vice-President of Sports Marketing, Monster Energy, added, “Partnering with Aprilia Racing marks an exciting step forward for Monster Energy in MotoGP. The team has established itself as one of the most competitive and progressive forces in the championship, and we are looking forward to being part of that journey as it continues to evolve. MotoGP represents the pinnacle of two‑wheel racing, and it remains a key platform for Monster Energy to connect with fans globally. Together with Aprilia Racing, we are committed to elevating that connection and contributing to the continued growth and momentum of the sport.”

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Italian luxury carmaker Maserati hosted an official stamp cancellation ceremony at its historic Viale Ciro Menotti plant in Modena to celebrate the 100th anniversary of its iconic Trident logo and its first competitive motorsport victory at the 1926 Targa Florio.

The event follows an initial official unveiling of the commemorative philatelic asset held on 9 April 2026 at the Ministry of Enterprise and Made in Italy in Rome. The Modena ceremony brought together internal engineers, master artisans, and key regional stakeholders from Italy's ‘Motor Valley’ industrial ecosystem.

The Viale Ciro Menotti facility serves as the historical engineering hub where all Maserati production vehicle platforms have originated. Today, the specialised factory floor manages the high-end assembly lines for the brand's current performance and luxury lineup, including the GranTurismo, GranCabrio, MCPURA and the GT2 Stradale.

The centenary marks a defining milestone in Italian automotive history. On April 25, 1926, the Maserati Tipo 26 made its competitive track debut at the gruelling Targa Florio endurance race. Driven by co-founder Alfieri Maserati, the car secured a class victory while displaying the Trident logo on its front bonnet for the first time.

The emblem was originally sketched by Mario Maserati, an artist and the only brother not deeply involved in mechanical engineering, who drew inspiration from the Fountain of Neptune in Bologna, where the company was first founded in 1914.

The newly issued stamp is part of the Italian government's ‘Excellence of the production and economic system’ commemorative series.

The graphic profile was sketched by the Maserati Centro Stile design house and finalised by the Philately Centre of the Istituto Poligrafico e Zecca dello Stato. The foreground highlights the clean, contemporary geometry of the modern Trident. The background displays an interconnected pattern of the original 1926 logo layout cast over a classic blue canvas.

Printed by the Officina Carte Valori, the stamp is being distributed by the Italian Post Office (Poste Italiane) for regular postal use alongside a limited-edition collector's philatelic folder.

The cancellation ceremony was attended by prominent regional political and automotive figures, including Vincenzo Colla, Vice-President of the Emilia Romagna Region, Paolo Zanca, Councillor for Economic Activities at the Municipality of Modena, Andrea Pontremoli, President of the Motor Valley Association & CEO of Dallara Group, Sen. Stefano Corti, Board Member of the Istituto Poligrafico e Zecca dello Stato, Barbara Negroni, Head of Regional Branches, Italian Post Office, Santo Ficili, COO, Maserati and CEO, Alfa Romeo.

Santo Ficili, said, “Today, we welcome this special stamp to our home in Modena, to celebrate not only the Trident's centenary but also the beginning of an extraordinary all-Italian story. I would therefore like to thank the women and men of Maserati, our dealer network, our customers and all the stakeholders who contribute every day to the brand's growth in over 70 international markets."

"With its long-standing vocation for motorsport, this local area formed the roots of our extraordinary Brand, the longest-standing in the entire Italian Motor Valley, with the ability to bring to the world a unique vision of performance and driving pleasure. A strong, unbreakable bond that continues to guide our commitment to this community and to generate new opportunities for growth for the local area and its inhabitants,” he added.

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Hyundai Motor India, one of the leading passenger vehicle manufacturers, has appointed Gaurav Mathur as its new Vice-President and Head of Corporate Planning.

He joins the company after spending over two decades at Maruti Suzuki India, rising from the ranks of Assistant Manager in June 2004 to Vice-President EV Development in April 2024.

Mathur was instrumental in leading Maruti Suzuki India’s electrification plans, including the introduction of the e-Vitara.

In his new role, he will be responsible for driving strategic growth across corporate planning, business transformation, export expansion from India, future mobility business and innovation initiatives. He will also work closely on innovation and startup ecosystem partnerships, future mobility business initiatives, including AI and connected technologies.

“With India emerging as a key global hub for innovation and manufacturing, the focus will be on building future-ready capabilities that support sustainable growth and meaningful progress for humanity,” said Mathur.

Mathur is a Mechanical Engineer from Delhi College of Engineering and holds a Master's in Business Administration (MBA) – Marketing & Strategy from Management Development Institute, Gurgaon.

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