Turtle Wax, a global name in the car care industry, entered the Indian market this year. With its aggressive plans and the ongoing demand for car care products, the company aims at becoming one of the largest care car product suppliers in Doing It Yourself (DIY) segment, besides, establishing a strong presence in Do-It-For-Me (DIFM) space.

According to Sajan Murali Puravangara, Country Manager and Director, Turtle Wax India, the car care industry is an integral part of the automotive industry, and changing buying preference from the mileage, and low maintenance to aesthetics, safety, comfort and features are fuelling demand for car care products.

“India has been witnessing good growth in car sales in last decade, whereas in the last five years, we see traction in the car care industry on account of changing trends or reasons to buy a car. In recent years, the way people look at the car has changed. They buy cars for the looks and features, and that also led to an interest to keep their cars new, tidy and clean; this is bringing demand for car care products. The interest is also coming from the mass car segment. In the last two years, we are getting the indication that the car care industry will be the next sunshine industry in the future,” explained Puravangara.

Turtle Wax, a family-owned company, has been in the car care business for nearly 75 years and operates in over 120 countries. Before establishing its third subsidiary in India, the company has been operating with two subsidiaries- the US and Europe.

India has a population over 1.3 billion and only 22 people out of a thousand own car, while in the US and UK, 980 and 850 per 1,000 individuals have a car, respectively. The massive headroom for the car segment in the next one-and-a-half-decade will trigger further growth for the car care segment in the long term, opines Puravangara.

According to a research report, the current car care industry in India is slightly less than one billion USD and expected to reach $1.44 billion in 2027. Explaining the growth factors, the report says, people usually keep their cars for more than seven years in India, and hence car care products are being increasingly used to restore the paint and for detailing and interiors. Along with this, many car care product manufacturers from Europe and North American markets have their presence in India through e-commerce websites and strong dealership networks. The same report adds that by 2027, the interior car care product segment will be around of $0.73 billion, while the exterior car product market will grow to USD 0.7 billion.

Consumer behaviour, cheap labour, and lack of necessary know-how make the Indian car care industry more challenging for the companies to operate in the DIY space.

In western countries, cars are a part of the family, and family members take basic care. In the US and other developed countries, the DIY segment is about 80 percent of the total car care industry; however, in India, it is of around 30 percent. “In countries like India, due to the hectic work schedule and cheap labour, DIFM dominates in the car care segment. There is always a third person to take basic care of cars in India. Coupled with this, the know-how is fairly lower in India when it comes to basic things such what wax can do to your car and what are the ways to protect cars’ interior and exterior,” Puravangara said.

However, the pandemic in the last eight months has proven useful for the car care segment. “We have seen momentum in the DIY business in the last six months. Since people have been at home, they have a lot of time at their disposal. They find time to take care of their cars. We are also seeing people are increasingly enquiring on different social media platforms on how to take care of their cars and sharing other issues,” he said.

As a part of the strategy to penetrate its products, the company will heavily focus on educating consumers on primary car care and the company’s products. “Being a global leader in the car care industry, it is our top priority to educate people on car care, know-how and our product usages and benefits.”

In the next three to four months, the company will start campaigns on social media channels. The campaign will invite consumers with their queries or to share their experience and issues.

“The company will also bring out videos on how to use our products and use the social influencers on YouTube and Instagram,” Puravangara said.

Though India is seeing a growing number of women behind in the wheel, the car care industry is yet to consider women as their potential customers. However, Turtle Wax understands the role of women in the overall automotive industry and expects the growing number of women car owners evidently will reflect in the car care industry.

To widen its customer base, the company will also promote the car wash as a family celebration where family members will take participate in washing, cleaning and taking care of the car. “Washing and cleaning cars is a family affair in many countries, and therefore the company will be promoting the same in India as well,” added he.

However, external factors that also possess further challenges for car care products. Considering vast territories, different weather, pollutions and scarcity and quality of water put car care product performance under severe pressure. Keeping the external challenges in mind, the company plans to bring in products that are suitable to the Indian markets.

“A larger challenge is not only the availability of water but the hard water which leaves marks on the car. Coupled with this, extreme temperature and dust and pollution affect the car. We are bringing in the products that will take care of cars in the Indian environment. We have asked the company to make products suitable for the Indian market,” said the executive.

Currently, the company offers the products required to clean, shine and protect the car inside out. The product portfolio includes shampoo to clean, wax to shine and various interior cleaners in the form of foam and liquid to clean the interiors of the car. It also offers various speciality products like trim restorer, chrome polish, headlight lens restorer, Odor-X Odor removing solutions, etc. to address specific car care requirements. Turtle Wax also has a ceramic coating that has 10H hardness which gives the high gloss, ultra-hydrophobicity, extreme chemical resistance, UV protection and easy cleaning properties. The company plans to bring in graphene-based ceramic coating solutions, which is the new technology in the car care industry.

The company is planning to bring 75th-anniversary Ceramic Paste Wax in Q1 2021, and will also introduce windshield washer fluid shortly in India. Other products from the company for the India market include all-metal polish that polishes all metal surfaces of the car’s exterior; Glass cleaner to keep the glass streak-free during the ride; ClearVue Rain Repellent that helps get better visibility during the monsoon rains; Trim Restorer since the Trims fades here in India more than the rest of the world and Windscreen washer fluid to remove the dirt and grime from the windshield glass.

The company will also introduce waterless washing products that cater to areas where water is scarce. The company’s waterless wash and wax has advanced polymer technology that lifts dirt to prevent starching, while the enriched wax gives a shiny and protective finish. Its rain repellent formula prevents watermarks and extends time in between cleaning.

The company will also bring in its Turtle Wax Hybrid Solutions ICE Seal N Shine, premium car paint sealant. The ICE Seal N Shine gives the car a layer of super-hydrophobic silicone for up to six months of protection against streaks, scratches and swirls.

To set up its network, the company will go through a distribution route and for which it has selected 23 cities, which have larger car density. Turtle Wax India is appointing own distributors in these cities who will take care of retailers and workshops. It has also identified another 48 towns in which it will supply products to dealers who will provide the products in the respective markets.

“We will have our main presence in all metro cities including Chennai, Hyderabad, Bangalore, Delhi-NCR, Kolkata, Pune, Mumbai, and additional upcoming cities like Ahmedabad, Coimbatore, Cochin, Surat etc,” he added.

The company plans to have about 10,000 outlets by the end of next June. Turtle Wax India has also set up the car care studios in Pune, Bangalore and New Delhi. The studio will be not based on a franchise concept; instead, it will be a co-branded activity. “We provide our products and branding support, but the studios also keep their brand identity,” he said. The company also has plants to have such studios in its 23 cities.

Puravangara declined to share the current revenue and future commercial targets but said sales numbers are increasing with each passing month. Currently, the company is importing its products from global subsidiaries, but he said the company will have a look into setting up local production capabilities. “The way it is going, we will have to do something locally as well. I don’t think we will be able to manage (the demand) with our global support when the demand goes up,” he said.

The company is looking for an option of re-packaging under which it will get bulk products and repack for the domestic market. “We will also see if some India oriented products will be manufactured here, completely. Those options are quite open,” he added.

Many Indians are using hair shampoo sachets to wash cars. When asked whether the company is looking to introduce car wash shampoo in sachets, he said it will not look into sachet option but will be looking to have a bottle of 100 to 200 ml. “We are still looking at those options of small bottles, but per wash, cost increases with smaller bottles,” he added.

Talking on the challenges, he said, it is on finalising the complete product portfolio that suits to the rapidly changing requirements of the Indian market. “We need to keep reinventing on products to be a leader in the market,” he concluded. (MT)

India’s automobile industry has witnessed a dip is sales number in the passenger and commercial vehicle segments in FY24 and H1FY25. However, experts from CareEdge Ratings opine that this dip is no alarming for the overall industry as it is a cyclical downturn and the industry will bounce back. 
Commenting on the same during a virtual press conference, Senior Director Ranjan Sharma said, “The automobile sector has exhibited a mixed trend in H1FY25. While the two-wheeler industry has zoomed ahead at a healthy year-over-year growth rate of 16 percent, primarily driven by strong rural demand on the back of higher rural income levels, the passenger vehicle (PV) industry after witnessing healthy growth in past 2-3 years, has entered the slow lane during H1FY25 with wholesale volume growth slowing down to 2 percent on year-over-year basis due to subdued demand for entry-level cars and elevated inventory levels at dealer’s end. While two-wheeler volume growth is expected to remain healthy during FY25, overall PV volume growth is expected to continue to remain muted in FY25.”
“The commercial vehicle (CV) sector experienced significant growth post-pandemic, with approximately 30 percent growth in FY22 and FY23. FY22's growth was driven by a low base effect due to the pandemic's impact in FY21, while FY23 saw robust growth on a higher base. However, the momentum appears to have plateaued. Last year, the sector recorded a slight decline of around 1 percent and the current half-year shows a further decline of approximately 3 percent, primarily driven by a drop in the light commercial vehicle (LCV) segment. Meanwhile, the medium and heavy commercial vehicle (MHCV) segment has remained relatively stable,” he added. 
He also noted that infrastructure spending and increased construction activity in the second half of the fiscal year, supported by heightened government investment, could lead to some improvement. Nevertheless, for FY25 as a whole, CV volumes are expected to remain in negative territory, with an estimated decline upto 3 percent.
Commenting on how the dip in sales will fare for the overall automobile industry, he stated, “The two-wheeler segment is performing well overall. However, major CV and PV players are doing well individually, though volume growth is expected to remain neutral for a year or two, as this is cyclical. The sectors witnessed such fluctuations every 2-3 years but there is no alarming concern for the overall sector. Moreover, there are no significant concerns from a credit quality standpoint. These companies are large, have diversified portfolios and maintain a strong financial risk profile.”
He added, “The PV sector witnessed significant growth in the past couple of years, driven by its cyclical nature. The growth rate for FY25 is projected to be around 3 percent with a similar trajectory expected for FY26. The LCV segment, being more price-sensitive, has been particularly affected, showing sharper declines. For FY25, the sector is expected to close with a decline of about -1.5 percent to -2 percent. Looking ahead to FY26, even under the best-case scenario, growth is likely to remain subdued, with only minimal improvements expected, driven by the same underlying factors.”
Alluding to the performance of the electric vehicle (EV) segment, he said, “EV volumes have shown healthy growth, particularly in two-wheelers and e-buses. However, this growth has come from a very low base. Even in FY24, EV penetration remains modest with two-wheelers at approximately 5.4 percent and other segments, including passenger and commercial vehicles, at around 2 percent each. The slower pace of growth and penetration can be attributed to challenges such as underdeveloped EV charging infrastructure and the high cost of EVs compared to internal combustion engine (ICE) vehicles, which continue to act as significant bottlenecks.”
 

Image for representative purpose only.

Dana India has announced the completion of its Corporate Social Responsibility (CSR) initiatives in Chakan, Pune. The initiatives aimed at improving road safety and infrastructure in accident-prone areas and reiterates Dana India’s vital role in promoting sustainable development and community safety, both in Maharashtra and across India. 

In an effort to lower the risk of accidents for over 3,600 residents and tourists, Dana India built 30 tall solar lighting at Chakan's Alandi Phata Chowk. This project is in line with the Sustainable Development Goals (SDGs) of the UN, including Goal 13: Climate Action and Goal 7: Affordable and Clean Energy. Additionally, Dana India put up metal barriers and traffic safety signs in the industrial region of Chakan. Approximately 250,000 commuters are anticipated to benefit each day from these actions, which also support Goals 11: Sustainable Cities and Communities and 17: Partnerships for the Goals. 

More than 300,000 individuals now have better road visibility and safety thanks to the installation of road divider railings at strategic locations like Endurance Chowk. This programme promotes Goal 3: Well-being and Good Health. Goal 7: Accessible and Sustainable Energy Goal 17: Partnerships for the Goals and Goal 15: Life on Land. In order to significantly improve evening safety for an estimated 300,000 people, Dana India additionally installed street lighting in strategic areas across Endurance Chowk and the Chakan Industrial Area. These initiatives support both Goal 15: Life on Land and Goal 11: Sustainable Cities and Communities. 

Gajanan Gandhe, Country Head and Vice President, Dana India, said, “These initiatives represent a significant step towards improving road safety and promoting sustainability in the Chakan community. At Dana India, we are committed to driving meaningful change and enhancing the quality of life for the people of Pune while supporting the global sustainability agenda.”

aerpace Industries Ltd has announced that Sanjay Takale, Director of aerpace Racers and a distinguished racer, will compete in the four-wheel category of the Dakar Rally 2025, which is recognised globally as the pinnacle of motorsport.

Takale's long motorsport career spans three decades and includes over 75 national and international triumphs. Among his numerous achievements is the FIA Asia-Pacific Rally Championship Production Cup from 2013. In 2022, he became the first Indian invited to the FIA Motorsport Games, finishing 8th in Rally4 among participants from 72 nationalities. Takale's involvement in the Dakar Rally is a landmark success for Indian motorsport, cementing his position as a global hero. This development also demonstrates aerpace's dedication to nurturing cutting-edge talent and innovation.

Apart from his personal accomplishments, Takale is committed to developing new talent through aerpace Racers, an initiative of aerpace Industries. As Director, he aims to develop an innovative and sustainable motorsport culture.

Takale said, “Dakar is more than a race – it’s a dream that pushes the limits of human and machine capabilities. Representing India on this unparalleled platform is both a privilege and a responsibility. With aerpace’s unwavering support, I hope to inspire a new wave of motorsport enthusiasts to chase their dreams and redefine boundaries.”

The Bus and Car Operators Confederation of India (BOCI), the apex body representing passenger transport operators across the country, has re-elected Prasanna Patwardhan as its National President and announced its new National Committee list for a three-year tenure. The other key members of the National Committee include A Afzal (National Vice President), Dharmaraj D R (General Secretary), Harsh Kotak (Treasurer) and Babu Panikar (Additional Secretary).

Since its founding in 2016, BOCI has played a significant role in promoting the settlement of important problems that transport companies confront, such as infrastructural difficulties, taxation and regulatory barriers. The company is also leading new projects to improve passenger last-mile connection and encourage the use of environmentally friendly transport options like electric vehicles (EVs). With a vision that is firmly based on sustainability, innovation and teamwork, BOCI hopes to solidify its position as the force behind revolutionary developments in the passenger transport industry. 

Outlining the association’s vision for the betterment of the passenger transport industry, Patwardhan, who retains his position as National President, said, “I am deeply honoured to continue serving as the National President of BOCI, and I thank the members for their continued trust and support. The passenger transport industry is at a transformative juncture, requiring concerted efforts to adapt to evolving mobility needs. Public transport, as a pillar of sustainable and inclusive mobility, is central to achieving the vision of Viksit Bharat. BOCI is committed to strengthening the ecosystem by advancing solutions such as Mobility as a Service (MaaS) and enhanced last-mile connectivity, ensuring that public transport becomes more accessible, seamless and efficient for all. This tenure will focus on fostering innovative practices, driving meaningful collaborations, and establishing international partnerships to ensure our industry remains aligned with global advancements and emerging trends. As we gear up for 2025, our collective efforts will be directed toward addressing industry challenges, enhancing operational efficiencies, and creating a sustainable roadmap that empowers both operators and passengers. Together, we will continue to elevate the standards of the sector, ensuring it significantly contributes to India’s growth story.”

The complete list of members of the new National Committee is as follows:

1. Prasanna Patwardhan, National President
2. A Afzal, National Vice President
3. Dharmaraj D R, General Secretary
4. Harsh Kotak, Treasurer
5. Babu Panikar, Additional Secretary
6. Gurmeet Singh, Joint Secretary
7. D Maran, Joint Treasurer
8. Siddiq Gandhi, Joint Treasurer
9. Harish Sabharwal, Senior Vice President – North
10.  Anurag Agarwal, Senior Vice President – East
11.  Kiran Desai, Senior Vice President – West
12.  Manoj Padikkal, Senior Vice President – South
13.  Anjit Bora, Sr. Vice President – North-East
14.  Rajesh Parashar, Vice President – Stage Carriage
15. Kanwarjit Singh Sawhney, Vice President – Tourist Buses
16. Anil Dixit, Vice President – PPP Model
17. Malik M Patel, Vice President – Tourist Taxi
18. Navsharan Garcha, Vice President – School Bus
19. M Ramanathan, Vice President – Maxi Cab
20. Rijas A J, Vice President – Intercity
21. Sartaj Lamba, Executive Member
22. Mahendra Jalwania, Executive Member
23. N P Gautam Kiran, Executive Member
24. Hari Prakash Dubey, Executive Member
25. Ameet Sahoo, Executive Member