Turtle Wax Aims To Be Leader In DIY Segment In India
- By Sharad Matade
- December 19, 2020
Turtle Wax, a global name in the car care industry, entered the Indian market this year. With its aggressive plans and the ongoing demand for car care products, the company aims at becoming one of the largest care car product suppliers in Doing It Yourself (DIY) segment, besides, establishing a strong presence in Do-It-For-Me (DIFM) space.
According to Sajan Murali Puravangara, Country Manager and Director, Turtle Wax India, the car care industry is an integral part of the automotive industry, and changing buying preference from the mileage, and low maintenance to aesthetics, safety, comfort and features are fuelling demand for car care products.
“India has been witnessing good growth in car sales in last decade, whereas in the last five years, we see traction in the car care industry on account of changing trends or reasons to buy a car. In recent years, the way people look at the car has changed. They buy cars for the looks and features, and that also led to an interest to keep their cars new, tidy and clean; this is bringing demand for car care products. The interest is also coming from the mass car segment. In the last two years, we are getting the indication that the car care industry will be the next sunshine industry in the future,” explained Puravangara.
Turtle Wax, a family-owned company, has been in the car care business for nearly 75 years and operates in over 120 countries. Before establishing its third subsidiary in India, the company has been operating with two subsidiaries- the US and Europe.
India has a population over 1.3 billion and only 22 people out of a thousand own car, while in the US and UK, 980 and 850 per 1,000 individuals have a car, respectively. The massive headroom for the car segment in the next one-and-a-half-decade will trigger further growth for the car care segment in the long term, opines Puravangara.
According to a research report, the current car care industry in India is slightly less than one billion USD and expected to reach $1.44 billion in 2027. Explaining the growth factors, the report says, people usually keep their cars for more than seven years in India, and hence car care products are being increasingly used to restore the paint and for detailing and interiors. Along with this, many car care product manufacturers from Europe and North American markets have their presence in India through e-commerce websites and strong dealership networks. The same report adds that by 2027, the interior car care product segment will be around of $0.73 billion, while the exterior car product market will grow to USD 0.7 billion.
Consumer behaviour, cheap labour, and lack of necessary know-how make the Indian car care industry more challenging for the companies to operate in the DIY space.

In western countries, cars are a part of the family, and family members take basic care. In the US and other developed countries, the DIY segment is about 80 percent of the total car care industry; however, in India, it is of around 30 percent. “In countries like India, due to the hectic work schedule and cheap labour, DIFM dominates in the car care segment. There is always a third person to take basic care of cars in India. Coupled with this, the know-how is fairly lower in India when it comes to basic things such what wax can do to your car and what are the ways to protect cars’ interior and exterior,” Puravangara said.
However, the pandemic in the last eight months has proven useful for the car care segment. “We have seen momentum in the DIY business in the last six months. Since people have been at home, they have a lot of time at their disposal. They find time to take care of their cars. We are also seeing people are increasingly enquiring on different social media platforms on how to take care of their cars and sharing other issues,” he said.
As a part of the strategy to penetrate its products, the company will heavily focus on educating consumers on primary car care and the company’s products. “Being a global leader in the car care industry, it is our top priority to educate people on car care, know-how and our product usages and benefits.”
In the next three to four months, the company will start campaigns on social media channels. The campaign will invite consumers with their queries or to share their experience and issues.
“The company will also bring out videos on how to use our products and use the social influencers on YouTube and Instagram,” Puravangara said.
Though India is seeing a growing number of women behind in the wheel, the car care industry is yet to consider women as their potential customers. However, Turtle Wax understands the role of women in the overall automotive industry and expects the growing number of women car owners evidently will reflect in the car care industry.
To widen its customer base, the company will also promote the car wash as a family celebration where family members will take participate in washing, cleaning and taking care of the car. “Washing and cleaning cars is a family affair in many countries, and therefore the company will be promoting the same in India as well,” added he.
However, external factors that also possess further challenges for car care products. Considering vast territories, different weather, pollutions and scarcity and quality of water put car care product performance under severe pressure. Keeping the external challenges in mind, the company plans to bring in products that are suitable to the Indian markets.
“A larger challenge is not only the availability of water but the hard water which leaves marks on the car. Coupled with this, extreme temperature and dust and pollution affect the car. We are bringing in the products that will take care of cars in the Indian environment. We have asked the company to make products suitable for the Indian market,” said the executive.
Currently, the company offers the products required to clean, shine and protect the car inside out. The product portfolio includes shampoo to clean, wax to shine and various interior cleaners in the form of foam and liquid to clean the interiors of the car. It also offers various speciality products like trim restorer, chrome polish, headlight lens restorer, Odor-X Odor removing solutions, etc. to address specific car care requirements. Turtle Wax also has a ceramic coating that has 10H hardness which gives the high gloss, ultra-hydrophobicity, extreme chemical resistance, UV protection and easy cleaning properties. The company plans to bring in graphene-based ceramic coating solutions, which is the new technology in the car care industry.
The company is planning to bring 75th-anniversary Ceramic Paste Wax in Q1 2021, and will also introduce windshield washer fluid shortly in India. Other products from the company for the India market include all-metal polish that polishes all metal surfaces of the car’s exterior; Glass cleaner to keep the glass streak-free during the ride; ClearVue Rain Repellent that helps get better visibility during the monsoon rains; Trim Restorer since the Trims fades here in India more than the rest of the world and Windscreen washer fluid to remove the dirt and grime from the windshield glass.
The company will also introduce waterless washing products that cater to areas where water is scarce. The company’s waterless wash and wax has advanced polymer technology that lifts dirt to prevent starching, while the enriched wax gives a shiny and protective finish. Its rain repellent formula prevents watermarks and extends time in between cleaning.
The company will also bring in its Turtle Wax Hybrid Solutions ICE Seal N Shine, premium car paint sealant. The ICE Seal N Shine gives the car a layer of super-hydrophobic silicone for up to six months of protection against streaks, scratches and swirls.
To set up its network, the company will go through a distribution route and for which it has selected 23 cities, which have larger car density. Turtle Wax India is appointing own distributors in these cities who will take care of retailers and workshops. It has also identified another 48 towns in which it will supply products to dealers who will provide the products in the respective markets.
“We will have our main presence in all metro cities including Chennai, Hyderabad, Bangalore, Delhi-NCR, Kolkata, Pune, Mumbai, and additional upcoming cities like Ahmedabad, Coimbatore, Cochin, Surat etc,” he added.
The company plans to have about 10,000 outlets by the end of next June. Turtle Wax India has also set up the car care studios in Pune, Bangalore and New Delhi. The studio will be not based on a franchise concept; instead, it will be a co-branded activity. “We provide our products and branding support, but the studios also keep their brand identity,” he said. The company also has plants to have such studios in its 23 cities.
Puravangara declined to share the current revenue and future commercial targets but said sales numbers are increasing with each passing month. Currently, the company is importing its products from global subsidiaries, but he said the company will have a look into setting up local production capabilities. “The way it is going, we will have to do something locally as well. I don’t think we will be able to manage (the demand) with our global support when the demand goes up,” he said.
The company is looking for an option of re-packaging under which it will get bulk products and repack for the domestic market. “We will also see if some India oriented products will be manufactured here, completely. Those options are quite open,” he added.
Many Indians are using hair shampoo sachets to wash cars. When asked whether the company is looking to introduce car wash shampoo in sachets, he said it will not look into sachet option but will be looking to have a bottle of 100 to 200 ml. “We are still looking at those options of small bottles, but per wash, cost increases with smaller bottles,” he added.
Talking on the challenges, he said, it is on finalising the complete product portfolio that suits to the rapidly changing requirements of the Indian market. “We need to keep reinventing on products to be a leader in the market,” he concluded. (MT)
Eicher Motors Reports INR 55.15 Billion Net Profit For FY2026
- By MT Bureau
- May 22, 2026
Eicher Motors, one of the leading manufacturers of two-wheelers and commercial vehicles, has announced its financial results for Q4 FY2026 and FY2026.
During Q4 FY2026, Royal Enfield sold 313,811 motorcycles, up 12 percent YoY, while VE Commercial Vehicles (VECV) reported sales of 33,976 units, as against 28,675 units a year ago. The company reported INR 60.8 billion revenue, up 16 percent YoY, EBITDA of INR 15.14 billion, up 20 percent YoY and net profit of INR 15.20, up 12 percent YoY for Q4 FY2026.
For FY2026, Royal Enfield reported its highest-ever annual sales, surpassing 1.2 million units, up 22 percent YoY, which includes 1.10 million units in the domestic market, up 23 percent YoY.
The revenue came at INR 234 billion, up 24 percent YoY, EBITDA at INR 57.8 billion, up 23 percent YoY and profit after tax of INR 55.15 billion, up 17 percent YoY.
B. Govindarajan, Managing Director - Eicher Motors and CEO, Royal Enfield, said, “FY2026 has been an exceptional year for Eicher Motors and Royal Enfield, marked by strong growth, record volumes, and a continued focus on our global ambitions during our 125th anniversary. We achieved over one million motorcycle sales for the second consecutive year and recorded our best-ever festive season, with record volumes in both domestic and international markets. We also marked a major milestone in April ‘26 with our entry into the electric mobility space via the launch of the Flying Flea C6. International business remains a key priority as we steadily deepen our presence in markets like Brazil. This year, we also took the brand into new cultural spaces - ranging from gaming collaborations to marquee community rides - that strengthen our global identity. To power our next phase of growth, we have committed to significant investments, including the brownfield capacity expansion at Cheyyar with INR 9.58 billion and our strategic expansion plan at Tada in Andhra Pradesh, both aimed at building future-ready capacity to support our long-term projected growth.”
B Srinivas. Managing Director and Chief Executive Officer, VECV, said, “Crossing the milestone of 1,00,000 vehicles in a year is a significant achievement for VECV and reflects the trust our customers have placed in our products and solutions. This milestone also fulfills a key part of the original vision set at the inception of the Volvo–Eicher joint venture, underscoring the strength and long-term strategic direction of our partnership. During the year, VECV launched several innovative solutions in the rapidly evolving Indian CV Industry -including the Eicher Pro X Small Truck for city distribution, 12 m Eicher electric intercity coach, electric Tarmac Buses and the Volvo FM LNG Road Train specially designed for long haul logistics. As we move forward, we remain committed to driving the next phase of growth through innovation, sustainability, and deeper customer engagement.”
- REPS
- Road Energy Production System
- Alfons Huber
- Justin Karnbach
- Jens Maier
- Elisabeth Zehetner
- Austria
- International Association of Ports and Harbors
- Hamburg Porth Authority
- Hamburger Container Service
- road traffic
REPS Secures $23.6 Million Funding To Convert Road Traffic Into Clean Electricity
- By MT Bureau
- May 22, 2026
Austrian cleantech startup REPS has raised USD 23.6 million in an equity financing round to scale its patented Road Energy Production System. The technology integrates into existing road infrastructure to capture kinetic energy from moving vehicles and convert it into electricity.
The system is designed to install directly into road surfaces without disrupting traffic flow. It targets high-traffic locations where vehicles naturally slow down, brake or experience forces from slopes, such as ports, logistics hubs and industrial sites.
According to the company, the mechanical energy lost through traffic could theoretically address around 5 percent of global electricity demand. The technology features a converter built on a permanent magnetic bearing combined with electromagnetic induction, which operates without conventional mechanical friction and conventional wear.
REPS has been running its first commercial system at the Port of Hamburg since November 2025. Over a 6-month period, more than 115,000 trucks crossed the system, generating over 6,700 kWh of electricity under real traffic conditions. Following the deployment, the company has engaged with over 90 parties across the port industry in Europe, the Middle East, Asia and North America.
Internal projections suggest that installing 230 systems on public roads across the Port of Hamburg could generate 10 GWh of electricity annually, offsetting nearly 10 percent of the CO2 emissions caused by port traffic.
Alfons Huber, Founder and CEO, REPS, said, “Roads are everywhere. Traffic is everywhere. What was previously wasted energy can now be transformed into clean electricity through REPS. We spent six years developing the technology. Now the scaling phase begins. The strong demand from ports and logistics operators worldwide confirms the need for our solution, and with this financing round we can now scale at the speed required by the energy transition.”
Justin Karnbach, CEO, Hamburger Container Service, added, "The installation at our facility demonstrates the potential of REPS: where vehicles have to brake anyway, clean energy is recovered and can be used directly where we need it. Without any interference with traffic and without additional space."
Jens Maier, CEO, Hamburg Port Authority (HPA) and President of the International Association of Ports and Harbors, noted, “We can't wait to see REPS in action - not just in the Port of Hamburg, but throughout the city and far beyond, all over the world. The Port of Hamburg aims to achieve climate neutrality by 2040. HPA actively supports this ambition by implementing innovative technologies. REPS is a future-orientated technology that generates electricity from previously unused energy sources, making a significant contribution toward achieving climate neutrality. With its high volume of truck movements and its role as a central logistics hub, the Port of Hamburg offers ideal conditions to test technologies like REPS under real-world conditions.”
Elisabeth Zehetner, State Secretary for Energy, Startups and Tourism, Austria, said, “Start-ups are no longer a side topic, they are the innovation lab of our economy. This is where technologies like REPS from Austria are created. REPS is innovation made in Austria and showcases what our founders are capable of: they don’t just make small adjustments; they transform entire systems. A road becomes a power plant, and existing infrastructure becomes a building block for a sustainable future. Our role in politics is clear: we must ensure that start-ups find the right framework conditions in Austria. With the Start-up Umbrella Fund, we aim to make sure that innovation is financed, developed, and scaled here in Austria and Europe instead of eventually returning to us as an import from the U.S. or Asia”
LTM To Acquire Randstad’s Tech and Consulting Business
- By MT Bureau
- May 22, 2026
LTM, an AI-centric global technology services company and part of the Larsen & Toubro Group, has issued an offer to acquire Randstad’s Technology and Consulting Services business across France, Germany, Belgium, Luxembourg and Australia.
The transaction represents more than USD 500 million (EUR 469 million) in annual revenue and is intended to scale domain-driven solutions and AI services within these regions.
The proposed acquisition will expand LTM’s market presence in the aerospace, defence, automotive, utilities and banking and financial services (BFS) sectors. The integration is expected to bring localised domain expertise and regional capabilities in digital engineering, cybersecurity and the Internet of Things (IoT). These operations will be supported by onshore and nearshore delivery centres located in Romania and Portugal.
The transaction is part of a broader collaboration between the two companies. This includes a five-year IT services partnership to drive AI-enabled transformation for Randstad’s Global Capability Center in India, alongside a strategic talent Managed Services Provider (MSP) agreement to support LTM’s expanding workforce.
The acquisition will be executed through LTM’s wholly owned subsidiary, LTIMindtree UK and remains subject to regulatory approvals and customary closing conditions.
Venu Lambu, CEO & MD, LTM, said, “The proposed agreement is aligned with our five-year strategy to build a more resilient, diversified, balanced portfolio. By combining our global AI-centric capabilities with local context and industry depth, this acquisition would strengthen our ability to deliver compliant, domain-driven AI services and sovereign solutions in markets that are strategically important to us. This 360°partnership with Randstad would be a key step forward in our growth journey.”
Sander van ‘t Noordende, CEO, Randstad, added, “The proposed agreement marks a deliberate step in our Partner For Talent strategy. By partnering with LTM, we would ensure our clients continue to receive world-class services while we streamline our portfolio to invest in growth segments and digital marketplaces that offer the most scale and value. We are equally excited to partner with LTM in India, where their AI expertise will be instrumental in evolving our digital capabilities.”
- Stellantis
- Antonio Filosa
- FaSTLAne 2030
- Jeep
- Ram
- Peugeot
- FIAT
- Chrysler
- Dodge
- Citroen
- Opel
- Alfa Romeo
- DS
- Lancia
- Maserati
- STLA
- Leapmotor International
- Dongfeng
- Tata Motors
- Jaguar Land Rover
Stellantis’ Targets EUR 60 Billion Investment, 60 New Launches By 2030 Under FaSTLane 2030 Strategy
- By MT Bureau
- May 21, 2026
European auto major Stellantis has unveiled its FaSTLAne 2030 strategy, which will see it invest around EUR 60 billion over the course of the next five years.
The aim is to accelerate growth and profit, prioritising customer centrality and capital allocation across its global regions and brands.
Antonio Filosa, CEO, Stellantis, said, “FaSTLAne 2030 is the result of months of disciplined work across the Company and is designed to drive long-term profitable growth. With the customer at the centre of everything we do, the plan will deliver our purpose – ‘to move people with brands and products they love and trust’ – powered by our unique combination of strengths.”
The strategy focuses on an overhaul of the brand portfolio to improve capital efficiency, leading to more than 60 vehicle launches and 50 refreshes by 2030. The company will direct 70 percent of its product investments towards its four global brands – Jeep, Ram, Peugeot and FIAT – and its commercial vehicle unit, Pro One.
Its regional brands, including Chrysler, Dodge, Citroen, Opel and Alfa Romeo, will share global assets, while DS and Lancia will be managed as specialty brands. Maserati will add two vehicles to its lineup.
Filosa noted, “Every brand in Stellantis will play a clear role in delivering our FaSTLAne 2030 commitments.”
Stellantis will allocate over EUR 24 billion to global platforms, powertrains and technologies, including the new STLA One architecture. By 2030, half of its annual volumes will be produced on three global platforms. The company will also deploy its software and autonomous driving architectures – STLA Brain, STLA SmartCockpit, and STLA AutoDrive – starting in 2027.
The plan incorporates new and expanded corporate partnerships to access markets and share manufacturing capacity.
Through Leapmotor International, Stellantis will share capacity at its Madrid and Zaragoza plants in Spain. A joint venture with Dongfeng will produce Peugeot and Jeep models for China, while a European joint venture with Dongfeng will handle distribution and capacity sharing at the Rennes plant in France.
Stellantis is also working with Tata Motors to improve supply chain synergies in the Asia-Pacific, Middle East, Africa and South America regions, and will explore technology collaboration with Jaguar Land Rover in the United States.
Manufacturing capacity utilisation will be adjusted across regions, with European capacity expected to decrease by more than 800,000 units to raise utilisation from 60 percent to 80 percent by 2030. US capacity utilisation is also projected to reach 80 percent by 2030.
To improve execution, Stellantis aims to reduce vehicle development cycles to 24 months and implement a Value Creation Program to cut annual costs by EUR 6 billion by 2028.
“The success of FaSTLAne 2030 is built upon the great talent and strong commitment of our Stellantis team. We will execute as one team, hands-on, to deliver incremental, profitable growth for the benefit of all our stakeholders,” added Filosa.
Regional targets under the plan include 25 percent revenue growth in North America, supported by 11 vehicles. Enlarged Europe targets 15 percent revenue growth, featuring a new generation of electric vehicles built at the Pomigliano d'Arco plant in Italy. South America aims for 10 percent revenue growth via a pickup offensive, while the Middle East and Africa targets 40 percent revenue growth through local manufacturing. The Asia-Pacific region will focus on asset-light growth to support export requirements.

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