Turtle Wax, a global name in the car care industry, entered the Indian market this year. With its aggressive plans and the ongoing demand for car care products, the company aims at becoming one of the largest care car product suppliers in Doing It Yourself (DIY) segment, besides, establishing a strong presence in Do-It-For-Me (DIFM) space.

According to Sajan Murali Puravangara, Country Manager and Director, Turtle Wax India, the car care industry is an integral part of the automotive industry, and changing buying preference from the mileage, and low maintenance to aesthetics, safety, comfort and features are fuelling demand for car care products.

“India has been witnessing good growth in car sales in last decade, whereas in the last five years, we see traction in the car care industry on account of changing trends or reasons to buy a car. In recent years, the way people look at the car has changed. They buy cars for the looks and features, and that also led to an interest to keep their cars new, tidy and clean; this is bringing demand for car care products. The interest is also coming from the mass car segment. In the last two years, we are getting the indication that the car care industry will be the next sunshine industry in the future,” explained Puravangara.

Turtle Wax, a family-owned company, has been in the car care business for nearly 75 years and operates in over 120 countries. Before establishing its third subsidiary in India, the company has been operating with two subsidiaries- the US and Europe.

India has a population over 1.3 billion and only 22 people out of a thousand own car, while in the US and UK, 980 and 850 per 1,000 individuals have a car, respectively. The massive headroom for the car segment in the next one-and-a-half-decade will trigger further growth for the car care segment in the long term, opines Puravangara.

According to a research report, the current car care industry in India is slightly less than one billion USD and expected to reach $1.44 billion in 2027. Explaining the growth factors, the report says, people usually keep their cars for more than seven years in India, and hence car care products are being increasingly used to restore the paint and for detailing and interiors. Along with this, many car care product manufacturers from Europe and North American markets have their presence in India through e-commerce websites and strong dealership networks. The same report adds that by 2027, the interior car care product segment will be around of $0.73 billion, while the exterior car product market will grow to USD 0.7 billion.

Consumer behaviour, cheap labour, and lack of necessary know-how make the Indian car care industry more challenging for the companies to operate in the DIY space.

In western countries, cars are a part of the family, and family members take basic care. In the US and other developed countries, the DIY segment is about 80 percent of the total car care industry; however, in India, it is of around 30 percent. “In countries like India, due to the hectic work schedule and cheap labour, DIFM dominates in the car care segment. There is always a third person to take basic care of cars in India. Coupled with this, the know-how is fairly lower in India when it comes to basic things such what wax can do to your car and what are the ways to protect cars’ interior and exterior,” Puravangara said.

However, the pandemic in the last eight months has proven useful for the car care segment. “We have seen momentum in the DIY business in the last six months. Since people have been at home, they have a lot of time at their disposal. They find time to take care of their cars. We are also seeing people are increasingly enquiring on different social media platforms on how to take care of their cars and sharing other issues,” he said.

As a part of the strategy to penetrate its products, the company will heavily focus on educating consumers on primary car care and the company’s products. “Being a global leader in the car care industry, it is our top priority to educate people on car care, know-how and our product usages and benefits.”

In the next three to four months, the company will start campaigns on social media channels. The campaign will invite consumers with their queries or to share their experience and issues.

“The company will also bring out videos on how to use our products and use the social influencers on YouTube and Instagram,” Puravangara said.

Though India is seeing a growing number of women behind in the wheel, the car care industry is yet to consider women as their potential customers. However, Turtle Wax understands the role of women in the overall automotive industry and expects the growing number of women car owners evidently will reflect in the car care industry.

To widen its customer base, the company will also promote the car wash as a family celebration where family members will take participate in washing, cleaning and taking care of the car. “Washing and cleaning cars is a family affair in many countries, and therefore the company will be promoting the same in India as well,” added he.

However, external factors that also possess further challenges for car care products. Considering vast territories, different weather, pollutions and scarcity and quality of water put car care product performance under severe pressure. Keeping the external challenges in mind, the company plans to bring in products that are suitable to the Indian markets.

“A larger challenge is not only the availability of water but the hard water which leaves marks on the car. Coupled with this, extreme temperature and dust and pollution affect the car. We are bringing in the products that will take care of cars in the Indian environment. We have asked the company to make products suitable for the Indian market,” said the executive.

Currently, the company offers the products required to clean, shine and protect the car inside out. The product portfolio includes shampoo to clean, wax to shine and various interior cleaners in the form of foam and liquid to clean the interiors of the car. It also offers various speciality products like trim restorer, chrome polish, headlight lens restorer, Odor-X Odor removing solutions, etc. to address specific car care requirements. Turtle Wax also has a ceramic coating that has 10H hardness which gives the high gloss, ultra-hydrophobicity, extreme chemical resistance, UV protection and easy cleaning properties. The company plans to bring in graphene-based ceramic coating solutions, which is the new technology in the car care industry.

The company is planning to bring 75th-anniversary Ceramic Paste Wax in Q1 2021, and will also introduce windshield washer fluid shortly in India. Other products from the company for the India market include all-metal polish that polishes all metal surfaces of the car’s exterior; Glass cleaner to keep the glass streak-free during the ride; ClearVue Rain Repellent that helps get better visibility during the monsoon rains; Trim Restorer since the Trims fades here in India more than the rest of the world and Windscreen washer fluid to remove the dirt and grime from the windshield glass.

The company will also introduce waterless washing products that cater to areas where water is scarce. The company’s waterless wash and wax has advanced polymer technology that lifts dirt to prevent starching, while the enriched wax gives a shiny and protective finish. Its rain repellent formula prevents watermarks and extends time in between cleaning.

The company will also bring in its Turtle Wax Hybrid Solutions ICE Seal N Shine, premium car paint sealant. The ICE Seal N Shine gives the car a layer of super-hydrophobic silicone for up to six months of protection against streaks, scratches and swirls.

To set up its network, the company will go through a distribution route and for which it has selected 23 cities, which have larger car density. Turtle Wax India is appointing own distributors in these cities who will take care of retailers and workshops. It has also identified another 48 towns in which it will supply products to dealers who will provide the products in the respective markets.

“We will have our main presence in all metro cities including Chennai, Hyderabad, Bangalore, Delhi-NCR, Kolkata, Pune, Mumbai, and additional upcoming cities like Ahmedabad, Coimbatore, Cochin, Surat etc,” he added.

The company plans to have about 10,000 outlets by the end of next June. Turtle Wax India has also set up the car care studios in Pune, Bangalore and New Delhi. The studio will be not based on a franchise concept; instead, it will be a co-branded activity. “We provide our products and branding support, but the studios also keep their brand identity,” he said. The company also has plants to have such studios in its 23 cities.

Puravangara declined to share the current revenue and future commercial targets but said sales numbers are increasing with each passing month. Currently, the company is importing its products from global subsidiaries, but he said the company will have a look into setting up local production capabilities. “The way it is going, we will have to do something locally as well. I don’t think we will be able to manage (the demand) with our global support when the demand goes up,” he said.

The company is looking for an option of re-packaging under which it will get bulk products and repack for the domestic market. “We will also see if some India oriented products will be manufactured here, completely. Those options are quite open,” he added.

Many Indians are using hair shampoo sachets to wash cars. When asked whether the company is looking to introduce car wash shampoo in sachets, he said it will not look into sachet option but will be looking to have a bottle of 100 to 200 ml. “We are still looking at those options of small bottles, but per wash, cost increases with smaller bottles,” he added.

Talking on the challenges, he said, it is on finalising the complete product portfolio that suits to the rapidly changing requirements of the Indian market. “We need to keep reinventing on products to be a leader in the market,” he concluded. (MT)

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German premium luxury car brand Porsche AG has presented its medium-term corporate strategy, named Sportwagenschmiede 35, at its Capital Markets Day at the Weissach Development Centre. The strategy outlines operational restructuring, portfolio expansion and financial targets aimed at lowering the manufacturer's break-even point to below 200,000 vehicles annually.

The plan prioritises value creation over volume expansion by shifting the product lineup further toward high-margin vehicle segments. Porsche plans to reduce its overall model variant count by 20 percent while increasing the share of D and E segment vehicles in its portfolio by 45 percent.

The strategy includes plans for a mid-engined super sports car platform positioned above the 911 range, alongside potential additions to its SUV lineup. Product releases will include all-electric 718 Boxster and Cayman models scheduled for full-year market support in 2028, as well as a B-segment SUV featuring combustion and plug-in hybrid powertrains planned for production in 2028. Porsche is also expanding its individualisation operations under its Sonderwunsch programme, targeting a sixfold increase in customisation revenue.

Operationally, Porsche plans to lower development costs by up to 20 percent through modular development processes and shorter project timelines, while merging Porsche Engineering and Porsche Digital into a unified entity named Porsche Technologies. The company aims to reduce production personnel costs by up to 30 percent, cut sales and distribution expenses by 20 percent by restructuring its sales regions from five to four, and reduce material costs across new vehicle projects by 10 percent.

Management positions will be reduced by 40 percent, alongside an overall workforce reduction of 25 to 30 percent across direct and indirect functions. These measures follow existing agreements that include a reduction of 9,000 positions, alongside divested equity stakes in Rimac, Bugatti Rimac and MHP, as well as the planned closure of cell and e-bike development units.

Porsche has established its financial targets with the medium-term Group operating return on sales between 10 and 15 percent, with an Automotive net cash flow margin target of 9 to 12 percent. In the long term, Porsche targets a 15 percent operating return on sales and a 12 percent net cash flow margin, backed by projected Group revenue of EUR 41 billion to 45 billion.

Michael Leiters, Chairman of the Executive Board, Porsche AG, said, "We are pursuing a clear plan with our strategy Sportwagenschmiede '35. The ultimate goal is to further strengthen our unique sports car brand – across all model lines and with new, highly desirable models in particularly high-margin segments. Our strategy will lay the groundwork to make Porsche significantly more efficient, productive and profitable in three phases. At the moment, the main focus is on reducing costs and making the company more financially robust. We have already achieved some important milestones. Our strategy focuses very much on our medium-term ambition so that the measures and the associated results take effect as early as possible. The term 'Sportwagenschmiede' was deliberately chosen because it captures everything Porsche aims to stand for in the future: our aspiration to offer the sportiest vehicles in every segment, but also craftsmanship, down-to-earth thinking and entrepreneurial, business-focused action. Our goal is to be attractive to all stakeholders: our customers, our workforce, our partners and our investors."

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Honda India Foundation, the corporate social responsibility (CSR) arm of Honda group companies in India, has handed over 20 Emergency Response Vehicles to the Bengaluru Traffic Police to support traffic management, emergency response and field operations across the city.

The fleet consists of 20 modified Honda CB350 motorcycles equipped with dual-tone sirens, public address systems, LED emergency lights, display boards, windscreens and storage compartments for police operations. This deployment adds to the 50 Quick Response Team vehicles provided by the foundation to Bengaluru police in October 2025, bringing the total number of modified vehicles supplied to Karnataka police authorities to 70 units.

The handover forms part of the foundation's initiative under which 835 Emergency Response Vehicles have been deployed across multiple Indian states since August 2025.

Alongside the vehicle handover, Honda India Foundation signed a Memorandum of Agreement with the Bengaluru Traffic Police to establish a Traffic Training Park aimed at providing road safety education to road users. Groundbreaking for the facility was completed during the event, where the foundation also launched its road safety programme based on education, engineering, enforcement, and emergency care.

The ceremony was attended by Priyank Kharge, Minister for Home, Information Technology and Biotechnology, and E-Governance, Government of Karnataka, Seemant Kumar Singh, Commissioner of Police, Bengaluru City, Karthik Reddy, Joint Commissioner of Police (Traffic), Bengaluru City, Prabhu Nagaraj, Operating Officer for Corporate Affairs at Honda Motorcycle and Scooter India and Vishal Saxena, Operating Officer for the Narasapura Plant at Honda Motorcycle and Scooter India.

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Caterham has expanded its official UK retailer network by appointing Yorkshire-based Caterham Turn 7. The father-and-son team of Jim and Callum McDougall founded the business, which has built a strong reputation within the Caterham community as an independent pre-owned specialist and service centre. The Seven runs deep in the McDougall family, with Jim having helped establish the concept behind the Caterham Academy and Callum having worked as a Sales Executive for Caterham at the original Town End showroom.

Beyond its established pre-owned operation, the North Yorkshire facility will now offer the complete Seven range, along with official parts, workshop servicing and aftersales support. This appointment strengthens Caterham's presence in the region and formalises a longstanding relationship with a business already deeply embedded in the brand's culture.

Christian Gorton, Global Head of Sales at Caterham Cars, said, “We are thrilled to welcome Caterham Turn 7 to our official UK retailer network. Callum, Jim, Carl and the team are already integral, highly respected members of the Caterham community, having built a brilliant reputation as an independent specialist in Yorkshire. Their lifelong passion for the Seven, motorsport ties and technical knowledge make this appointment a natural evolution. Expanding our official footprint in the North East ensures our growing community of drivers will receive exceptional service and support.”

Callum McDougall, Director of Turn 7, said, “It is great to be back working with Caterham again after nearly 13 years of being an independent specialist. Our team and our facility have been growing steadily over the last five years along with our fantastic community of Seven owners. Becoming the official sales and service centre for the area will give us the ability to provide even better services to our customers, with more products and backing by Caterham themselves. I've watched Caterham change a lot over the 16 years I have been in the industry, and I am really pleased to say that it looks like they are in a really good place right now, with some exciting new products on the horizon. We are all very excited to be joining the official retailer network and helping to drive, maintain and support the future of the Seven and its owners.”

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A recent study by Intangles, a global AI-powered prescriptive analytics firm focused on commercial fleets and mobility analytics, examined school bus safety across India and found that one in five of the vehicles analysed had recorded at least one over-speeding incident. The research covered 598 school buses in 61 cities over a six-month period during 2026, forming part of the company’s Interesting Angles Episode 2 report titled Beyond the Rulebook. More than 75,000 flagged driving events were assessed across four behaviours: over-speeding, hard braking, harsh acceleration and coasting.

Regional contrasts proved striking. In Delhi, four out of five buses analysed logged over-speeding incidents, compared with the national ratio of one in five. Maharashtra also raised concerns, with harsh acceleration events occurring at six times the national average. The report further identified 116 buses that triggered over-speeding alerts every two to three days, averaging roughly 79 kmph during those instances, well above prescribed limits. Such findings underscore the value of continuous driving behaviour monitoring alongside mandatory speed governors and standard GPS tracking.

Hard braking proved the most common flagged behaviour, representing 81.5 percent of all safety events. Each bus averaged 126 flagged events over six months, including about 103 hard braking incidents, or nearly one every two school days. The study described a ‘Bell Effect’, where hard braking rose sharply between 7 AM and 8 AM across regions, coinciding with the morning commute. While no direct cause was established, the pattern suggests operational pressures such as congestion, tight schedules and the race to reach school on time may contribute.

Comparisons between school and city buses revealed sharp differences. Harsh acceleration stood at 4.6 percent versus 1.8 percent, hard braking at 81.5 percent versus 38.9 percent and coasting at 2.9 percent versus 0.4 percent, amounting to fourfold, threefold and ninefold gaps, respectively. In Maharashtra, harsh acceleration made up 30 percent of flagged events against a 5 percent national average, while Pune recorded 42 percent compared with Mumbai’s 15 percent, indicating that congestion alone may not explain aggressive acceleration.

The findings arrive as school transportation safety rules evolve. Maharashtra’s July 2026 regulations introduce seat belts, CCTV, live video access, GPS tracking, panic buttons, digital attendance and state monitoring integration. Nationally, Advanced Driver Assistance Systems are being phased into new buses and trucks between 2026 and 2028. Yet with older vehicles still operating, the study stresses strengthening safety practices within existing fleets.

Intangles maintains that driving behaviour monitoring, real-world trip data, cameras and structured driver coaching can help schools and operators spot unsafe patterns and take corrective action. Integrating these tools with existing requirements may improve accountability and visibility in daily school transportation. The analysis used proprietary algorithms to assess event frequency, timing and geography, and its findings reflect observed behaviour within the study sample.

Anup Patil, CEO, Intangles, said, "School bus safety is often measured by whether a vehicle meets prescribed regulations, from speed governors and GPS tracking to onboard safety equipment. But compliance does not necessarily tell us how safely a child is being driven. Our analysis found recurring instances of speeding and hard braking across school buses, with some of these behaviours occurring repeatedly during routine journeys. What is equally important is understanding the conditions in which these incidents occur.”

Vikram Melapudi, Chief AI Scientist, Intangles, said, “Schools and safety officers need greater visibility into real world driving behaviour so they can identify recurring risks, address unsafe practices and strengthen driver accountability. The focus must shift from simply checking whether a bus is compliant to continuously assessing how safely it is being operated."

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