Turtle Wax, a global name in the car care industry, entered the Indian market this year. With its aggressive plans and the ongoing demand for car care products, the company aims at becoming one of the largest care car product suppliers in Doing It Yourself (DIY) segment, besides, establishing a strong presence in Do-It-For-Me (DIFM) space.

According to Sajan Murali Puravangara, Country Manager and Director, Turtle Wax India, the car care industry is an integral part of the automotive industry, and changing buying preference from the mileage, and low maintenance to aesthetics, safety, comfort and features are fuelling demand for car care products.

“India has been witnessing good growth in car sales in last decade, whereas in the last five years, we see traction in the car care industry on account of changing trends or reasons to buy a car. In recent years, the way people look at the car has changed. They buy cars for the looks and features, and that also led to an interest to keep their cars new, tidy and clean; this is bringing demand for car care products. The interest is also coming from the mass car segment. In the last two years, we are getting the indication that the car care industry will be the next sunshine industry in the future,” explained Puravangara.

Turtle Wax, a family-owned company, has been in the car care business for nearly 75 years and operates in over 120 countries. Before establishing its third subsidiary in India, the company has been operating with two subsidiaries- the US and Europe.

India has a population over 1.3 billion and only 22 people out of a thousand own car, while in the US and UK, 980 and 850 per 1,000 individuals have a car, respectively. The massive headroom for the car segment in the next one-and-a-half-decade will trigger further growth for the car care segment in the long term, opines Puravangara.

According to a research report, the current car care industry in India is slightly less than one billion USD and expected to reach $1.44 billion in 2027. Explaining the growth factors, the report says, people usually keep their cars for more than seven years in India, and hence car care products are being increasingly used to restore the paint and for detailing and interiors. Along with this, many car care product manufacturers from Europe and North American markets have their presence in India through e-commerce websites and strong dealership networks. The same report adds that by 2027, the interior car care product segment will be around of $0.73 billion, while the exterior car product market will grow to USD 0.7 billion.

Consumer behaviour, cheap labour, and lack of necessary know-how make the Indian car care industry more challenging for the companies to operate in the DIY space.

In western countries, cars are a part of the family, and family members take basic care. In the US and other developed countries, the DIY segment is about 80 percent of the total car care industry; however, in India, it is of around 30 percent. “In countries like India, due to the hectic work schedule and cheap labour, DIFM dominates in the car care segment. There is always a third person to take basic care of cars in India. Coupled with this, the know-how is fairly lower in India when it comes to basic things such what wax can do to your car and what are the ways to protect cars’ interior and exterior,” Puravangara said.

However, the pandemic in the last eight months has proven useful for the car care segment. “We have seen momentum in the DIY business in the last six months. Since people have been at home, they have a lot of time at their disposal. They find time to take care of their cars. We are also seeing people are increasingly enquiring on different social media platforms on how to take care of their cars and sharing other issues,” he said.

As a part of the strategy to penetrate its products, the company will heavily focus on educating consumers on primary car care and the company’s products. “Being a global leader in the car care industry, it is our top priority to educate people on car care, know-how and our product usages and benefits.”

In the next three to four months, the company will start campaigns on social media channels. The campaign will invite consumers with their queries or to share their experience and issues.

“The company will also bring out videos on how to use our products and use the social influencers on YouTube and Instagram,” Puravangara said.

Though India is seeing a growing number of women behind in the wheel, the car care industry is yet to consider women as their potential customers. However, Turtle Wax understands the role of women in the overall automotive industry and expects the growing number of women car owners evidently will reflect in the car care industry.

To widen its customer base, the company will also promote the car wash as a family celebration where family members will take participate in washing, cleaning and taking care of the car. “Washing and cleaning cars is a family affair in many countries, and therefore the company will be promoting the same in India as well,” added he.

However, external factors that also possess further challenges for car care products. Considering vast territories, different weather, pollutions and scarcity and quality of water put car care product performance under severe pressure. Keeping the external challenges in mind, the company plans to bring in products that are suitable to the Indian markets.

“A larger challenge is not only the availability of water but the hard water which leaves marks on the car. Coupled with this, extreme temperature and dust and pollution affect the car. We are bringing in the products that will take care of cars in the Indian environment. We have asked the company to make products suitable for the Indian market,” said the executive.

Currently, the company offers the products required to clean, shine and protect the car inside out. The product portfolio includes shampoo to clean, wax to shine and various interior cleaners in the form of foam and liquid to clean the interiors of the car. It also offers various speciality products like trim restorer, chrome polish, headlight lens restorer, Odor-X Odor removing solutions, etc. to address specific car care requirements. Turtle Wax also has a ceramic coating that has 10H hardness which gives the high gloss, ultra-hydrophobicity, extreme chemical resistance, UV protection and easy cleaning properties. The company plans to bring in graphene-based ceramic coating solutions, which is the new technology in the car care industry.

The company is planning to bring 75th-anniversary Ceramic Paste Wax in Q1 2021, and will also introduce windshield washer fluid shortly in India. Other products from the company for the India market include all-metal polish that polishes all metal surfaces of the car’s exterior; Glass cleaner to keep the glass streak-free during the ride; ClearVue Rain Repellent that helps get better visibility during the monsoon rains; Trim Restorer since the Trims fades here in India more than the rest of the world and Windscreen washer fluid to remove the dirt and grime from the windshield glass.

The company will also introduce waterless washing products that cater to areas where water is scarce. The company’s waterless wash and wax has advanced polymer technology that lifts dirt to prevent starching, while the enriched wax gives a shiny and protective finish. Its rain repellent formula prevents watermarks and extends time in between cleaning.

The company will also bring in its Turtle Wax Hybrid Solutions ICE Seal N Shine, premium car paint sealant. The ICE Seal N Shine gives the car a layer of super-hydrophobic silicone for up to six months of protection against streaks, scratches and swirls.

To set up its network, the company will go through a distribution route and for which it has selected 23 cities, which have larger car density. Turtle Wax India is appointing own distributors in these cities who will take care of retailers and workshops. It has also identified another 48 towns in which it will supply products to dealers who will provide the products in the respective markets.

“We will have our main presence in all metro cities including Chennai, Hyderabad, Bangalore, Delhi-NCR, Kolkata, Pune, Mumbai, and additional upcoming cities like Ahmedabad, Coimbatore, Cochin, Surat etc,” he added.

The company plans to have about 10,000 outlets by the end of next June. Turtle Wax India has also set up the car care studios in Pune, Bangalore and New Delhi. The studio will be not based on a franchise concept; instead, it will be a co-branded activity. “We provide our products and branding support, but the studios also keep their brand identity,” he said. The company also has plants to have such studios in its 23 cities.

Puravangara declined to share the current revenue and future commercial targets but said sales numbers are increasing with each passing month. Currently, the company is importing its products from global subsidiaries, but he said the company will have a look into setting up local production capabilities. “The way it is going, we will have to do something locally as well. I don’t think we will be able to manage (the demand) with our global support when the demand goes up,” he said.

The company is looking for an option of re-packaging under which it will get bulk products and repack for the domestic market. “We will also see if some India oriented products will be manufactured here, completely. Those options are quite open,” he added.

Many Indians are using hair shampoo sachets to wash cars. When asked whether the company is looking to introduce car wash shampoo in sachets, he said it will not look into sachet option but will be looking to have a bottle of 100 to 200 ml. “We are still looking at those options of small bottles, but per wash, cost increases with smaller bottles,” he added.

Talking on the challenges, he said, it is on finalising the complete product portfolio that suits to the rapidly changing requirements of the Indian market. “We need to keep reinventing on products to be a leader in the market,” he concluded. (MT)

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Thirty emerging technology fields will drive global economic growth over the next 15 years, with their total market value projected to expand from EUR 2.5 trillion to more than EUR 20 trillion by 2040 says a report by global consulting firm Roland Berger.

The research titled ‘The 2040 Technology Gameplan ’ finds that these sectors will account for 37 percent of global industrial value creation by 2040, up from 9 percent today.

The study identifies 14 core technology areas as critical for industrial growth, representing a market potential of EUR 16 trillion. Semiconductors, artificial intelligence (AI) systems and data centres are projected to constitute more than half of this total. Additional sectors highlighted include energy storage, quantum technologies and humanoid robotics.

Furthermore, the report points out that Europe could capture approximately 20 percent of the global market across these 14 primary technology sectors by 2040, equivalent to EUR 3 trillion in value creation. However, European industry has lost market share to the United States and China due to scaling constraints, capital limitations and institutional complexity.

To address these challenges, the analysis outlines three approaches tailored to specific technology fields: pursuing global leadership in areas such as quantum technology, medical technology, microgrids and carbon capture; leveraging domestic demand in sectors like autonomous defence, humanoid robotics and charging infrastructure; and attracting foreign technology providers to establish local operations for large language models and next-generation semiconductors.

Felix Mogge, Partner, Roland Berger, said, "Europe faces a clear mandate for action. Policymakers and industry leaders must work together to create the right conditions for investment and scaling. Otherwise, the value creation generated by the next wave of technology trends will take place elsewhere."

The study indicates that existing European regulatory frameworks, including the AI Act, the EU Battery Regulation, and the European Chips Act, have not fully achieved their targets. The findings call for EU-wide policies to support commercial scaling, capital availability, and industrial strategy across member states.

Stefan Riederle, Partner, Roland Berger, said, "Europe has the technologies and the talent to compete for global leadership in a number of fields. The challenge now is to choose the right strategy for each technology area and secure Europe’s long-term competitiveness."

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Hero Motors has fixed the price band for its initial public offering at INR 79 to INR 84 per equity share of face value INR 10 each. The offer will open for subscription on Wednesday, 16 September 2026, and close on Friday, 18 September 2026. Bidders can apply for a minimum lot of 178 equity shares and in multiples of 178 equity shares thereafter.

The company’s INR 10 billion public issue comprises a fresh issue of equity shares raising up to INR 6 billion alongside an offer-for-sale of up to INR 4 billion by promoters O P Munjal Holdings and Hero Cycles. Out of the fresh issue proceeds, the company will allocate INR 1.9 billion toward the repayment or prepayment of outstanding borrowings and INR 2 billion for capital expenditure to purchase equipment for capacity expansion at its Gautam Buddha Nagar facility in Uttar Pradesh. The remaining capital will fund inorganic growth acquisitions, strategic initiatives, and general corporate activities.

Hero Motors operates as an automotive technology company designing, developing, and manufacturing powertrain solutions for original equipment manufacturers across the United States, Europe, India and the ASEAN region. The company provides integrated system-level and component-level powertrain products, electric motors, integrated drive units, gear sets and continuously variable transmissions for electric and non-electric applications. Its client portfolio includes two-wheelers, performance cars, e-bikes, off-road vehicles, electric and hybrid automobiles, heavy-duty commercial transport, and electric vertical take-off and landing aircraft.

The company supplies global original equipment manufacturers and component firms including BMW AG, Ducati Motor Holding, Enviolo International, Formula Motorsport, Hummingbird EV and HWA AG.

The IPO is structured through the book-building process, allocating up to 50 percent of the net offer to qualified institutional buyers, a minimum of 15 percent to non-institutional bidders and a minimum of 35 percent to retail individual bidders.

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Zuno General Insurance has launched Fuel Guard, an industry-first car insurance add-on. As per the new-age digital insurer, the product offers extra protection amid India’s growing adoption of approved blended fuels.

Fuel Guard covers specified engine and fuel-system components against accidental and unforeseen damage caused directly by manufacturer-approved blended fuel. It is available for private cars registered on or after 1 April 2023, provided the manufacturer has approved the fuel used.

Vehicles must follow the prescribed maintenance schedule and have no unauthorised engine or fuel-system modifications. The cover can be added to applicable private car package, standalone own damage and bundled policies, including three-year long-term policies. Zuno said the launch reinforces its customer-focused motor protection strategy, following offerings such as Zuno SmartDrive.

Shanai Ghosh, MD & CEO, Zuno General Insurance, said, "At its core, Fuel Guard is built around a simple idea: as the mobility ecosystem evolves, insurance protection needs to evolve with it. At Zuno, we continuously look at how changes in mobility are shaping customer expectations and ownership experiences. Fuel Guard reflects our effort to translate those insights into simple, practical solutions that make protection more relevant in everyday life."

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Chennai-headquartered electric vehicle company Raptee.HV has opened an electric mobility Centre of Excellence at Rajalakshmi Engineering College, establishing an industry-academia partnership focused on electric vehicle technology.

The new facility, inaugurated on World EV Day, is spread across 3,000 square feet and will operate under the Raptee.HV Academy initiative will introduce industrial exposure and prototyping tools to academic institutions.

The project represents an INR 5 million investment and accompanies a Memorandum of Understanding signed between Raptee.HV and Rajalakshmi Engineering College. The agreement covers industrial training, site visits, guest lectures, internships, academic courses and research projects.

It is designed for students across electrical, electronics and automotive engineering; the laboratory contains a Raptee.HV T30 motorcycle, core electric vehicle components, a stripped motorcycle fitted with digital twin technology and equipment for testing battery packs, electric motors, power electronics, charging systems, vehicle communications and diagnostics.

Dinesh Arjun, Co-Founder and CEO, Raptee.HV, said, "The next generation of mobility will be built by engineers who understand the machine from the cell to the software. But you cannot build that understanding from a classroom alone. You have to get your hands dirty, take systems apart, question how they work, experiment and build again. The HV Lab is our attempt to bring that experience into engineering education. If even a few students walk out of this lab wanting to build the next great EV technology, we have done our job."

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