Turtle Wax, a global name in the car care industry, entered the Indian market this year. With its aggressive plans and the ongoing demand for car care products, the company aims at becoming one of the largest care car product suppliers in Doing It Yourself (DIY) segment, besides, establishing a strong presence in Do-It-For-Me (DIFM) space.

According to Sajan Murali Puravangara, Country Manager and Director, Turtle Wax India, the car care industry is an integral part of the automotive industry, and changing buying preference from the mileage, and low maintenance to aesthetics, safety, comfort and features are fuelling demand for car care products.

“India has been witnessing good growth in car sales in last decade, whereas in the last five years, we see traction in the car care industry on account of changing trends or reasons to buy a car. In recent years, the way people look at the car has changed. They buy cars for the looks and features, and that also led to an interest to keep their cars new, tidy and clean; this is bringing demand for car care products. The interest is also coming from the mass car segment. In the last two years, we are getting the indication that the car care industry will be the next sunshine industry in the future,” explained Puravangara.

Turtle Wax, a family-owned company, has been in the car care business for nearly 75 years and operates in over 120 countries. Before establishing its third subsidiary in India, the company has been operating with two subsidiaries- the US and Europe.

India has a population over 1.3 billion and only 22 people out of a thousand own car, while in the US and UK, 980 and 850 per 1,000 individuals have a car, respectively. The massive headroom for the car segment in the next one-and-a-half-decade will trigger further growth for the car care segment in the long term, opines Puravangara.

According to a research report, the current car care industry in India is slightly less than one billion USD and expected to reach $1.44 billion in 2027. Explaining the growth factors, the report says, people usually keep their cars for more than seven years in India, and hence car care products are being increasingly used to restore the paint and for detailing and interiors. Along with this, many car care product manufacturers from Europe and North American markets have their presence in India through e-commerce websites and strong dealership networks. The same report adds that by 2027, the interior car care product segment will be around of $0.73 billion, while the exterior car product market will grow to USD 0.7 billion.

Consumer behaviour, cheap labour, and lack of necessary know-how make the Indian car care industry more challenging for the companies to operate in the DIY space.

In western countries, cars are a part of the family, and family members take basic care. In the US and other developed countries, the DIY segment is about 80 percent of the total car care industry; however, in India, it is of around 30 percent. “In countries like India, due to the hectic work schedule and cheap labour, DIFM dominates in the car care segment. There is always a third person to take basic care of cars in India. Coupled with this, the know-how is fairly lower in India when it comes to basic things such what wax can do to your car and what are the ways to protect cars’ interior and exterior,” Puravangara said.

However, the pandemic in the last eight months has proven useful for the car care segment. “We have seen momentum in the DIY business in the last six months. Since people have been at home, they have a lot of time at their disposal. They find time to take care of their cars. We are also seeing people are increasingly enquiring on different social media platforms on how to take care of their cars and sharing other issues,” he said.

As a part of the strategy to penetrate its products, the company will heavily focus on educating consumers on primary car care and the company’s products. “Being a global leader in the car care industry, it is our top priority to educate people on car care, know-how and our product usages and benefits.”

In the next three to four months, the company will start campaigns on social media channels. The campaign will invite consumers with their queries or to share their experience and issues.

“The company will also bring out videos on how to use our products and use the social influencers on YouTube and Instagram,” Puravangara said.

Though India is seeing a growing number of women behind in the wheel, the car care industry is yet to consider women as their potential customers. However, Turtle Wax understands the role of women in the overall automotive industry and expects the growing number of women car owners evidently will reflect in the car care industry.

To widen its customer base, the company will also promote the car wash as a family celebration where family members will take participate in washing, cleaning and taking care of the car. “Washing and cleaning cars is a family affair in many countries, and therefore the company will be promoting the same in India as well,” added he.

However, external factors that also possess further challenges for car care products. Considering vast territories, different weather, pollutions and scarcity and quality of water put car care product performance under severe pressure. Keeping the external challenges in mind, the company plans to bring in products that are suitable to the Indian markets.

“A larger challenge is not only the availability of water but the hard water which leaves marks on the car. Coupled with this, extreme temperature and dust and pollution affect the car. We are bringing in the products that will take care of cars in the Indian environment. We have asked the company to make products suitable for the Indian market,” said the executive.

Currently, the company offers the products required to clean, shine and protect the car inside out. The product portfolio includes shampoo to clean, wax to shine and various interior cleaners in the form of foam and liquid to clean the interiors of the car. It also offers various speciality products like trim restorer, chrome polish, headlight lens restorer, Odor-X Odor removing solutions, etc. to address specific car care requirements. Turtle Wax also has a ceramic coating that has 10H hardness which gives the high gloss, ultra-hydrophobicity, extreme chemical resistance, UV protection and easy cleaning properties. The company plans to bring in graphene-based ceramic coating solutions, which is the new technology in the car care industry.

The company is planning to bring 75th-anniversary Ceramic Paste Wax in Q1 2021, and will also introduce windshield washer fluid shortly in India. Other products from the company for the India market include all-metal polish that polishes all metal surfaces of the car’s exterior; Glass cleaner to keep the glass streak-free during the ride; ClearVue Rain Repellent that helps get better visibility during the monsoon rains; Trim Restorer since the Trims fades here in India more than the rest of the world and Windscreen washer fluid to remove the dirt and grime from the windshield glass.

The company will also introduce waterless washing products that cater to areas where water is scarce. The company’s waterless wash and wax has advanced polymer technology that lifts dirt to prevent starching, while the enriched wax gives a shiny and protective finish. Its rain repellent formula prevents watermarks and extends time in between cleaning.

The company will also bring in its Turtle Wax Hybrid Solutions ICE Seal N Shine, premium car paint sealant. The ICE Seal N Shine gives the car a layer of super-hydrophobic silicone for up to six months of protection against streaks, scratches and swirls.

To set up its network, the company will go through a distribution route and for which it has selected 23 cities, which have larger car density. Turtle Wax India is appointing own distributors in these cities who will take care of retailers and workshops. It has also identified another 48 towns in which it will supply products to dealers who will provide the products in the respective markets.

“We will have our main presence in all metro cities including Chennai, Hyderabad, Bangalore, Delhi-NCR, Kolkata, Pune, Mumbai, and additional upcoming cities like Ahmedabad, Coimbatore, Cochin, Surat etc,” he added.

The company plans to have about 10,000 outlets by the end of next June. Turtle Wax India has also set up the car care studios in Pune, Bangalore and New Delhi. The studio will be not based on a franchise concept; instead, it will be a co-branded activity. “We provide our products and branding support, but the studios also keep their brand identity,” he said. The company also has plants to have such studios in its 23 cities.

Puravangara declined to share the current revenue and future commercial targets but said sales numbers are increasing with each passing month. Currently, the company is importing its products from global subsidiaries, but he said the company will have a look into setting up local production capabilities. “The way it is going, we will have to do something locally as well. I don’t think we will be able to manage (the demand) with our global support when the demand goes up,” he said.

The company is looking for an option of re-packaging under which it will get bulk products and repack for the domestic market. “We will also see if some India oriented products will be manufactured here, completely. Those options are quite open,” he added.

Many Indians are using hair shampoo sachets to wash cars. When asked whether the company is looking to introduce car wash shampoo in sachets, he said it will not look into sachet option but will be looking to have a bottle of 100 to 200 ml. “We are still looking at those options of small bottles, but per wash, cost increases with smaller bottles,” he added.

Talking on the challenges, he said, it is on finalising the complete product portfolio that suits to the rapidly changing requirements of the Indian market. “We need to keep reinventing on products to be a leader in the market,” he concluded. (MT)

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Stoneridge, Inc. has announced the retirement of Jim Zizelman, President and Chief Executive Officer, effective 20 May 2026, who will be succeeded by Natalia Noblet, the current President of Stoneridge Electronics, as part of a planned transition. The Michigan-based company is a global supplier of safe and efficient electronic systems and technologies.

Zizelman will remain in his current role until 31 March 2026, before moving to a position as strategic advisor. Noblet will assume the role of President and CEO and join the Board of Directors on 1 April 2026. Zizelman will also stand for re-election to the board at the 2026 Annual Meeting of Shareholders.

Jim Zizelman joined Stoneridge in 2019 and became CEO in January 2023. His tenure included the transformation of product lines within the Control Devices segment – which the company recently sold – and an expansion of the technology portfolio focused on electrification and mobility.

Natalia Noblet joined the company in September 2024. During her time as president of Stoneridge Electronics, the segment secured contracts for the MirrorEye Camera Monitor System platform. Noblet previously spent 20 years at WABCO and ZF, where she held senior leadership roles in operations and procurement.

The transition follows the sale of the company's Control Devices segment. Stoneridge is now focused on its Electronics and Orlaco segments, prioritising technologies for vehicle safety and efficiency. Noblet will oversee the company's global operations, procurement and manufacturing footprint.

Bill Lasky, Chairman of Stoneridge’s Board of Directors, said, “Succession planning is a key priority for our Board and this transition reflects our commitment to leadership continuity and long-term value creation during an important period of transformation for the Company following the sale of our Control Devices segment. Over the past year and a half, Natalia has led the Electronics segment with focus and discipline, making this a natural and well-prepared transition. Jim and Natalia will continue to work closely together to ensure a seamless transfer of responsibilities and strategic focus.”

Jim Zizelman, Outgoing CEO, said, “On behalf of the Board, I thank Jim for his leadership and lasting contributions. Under his direction, Stoneridge enhanced its competitive position, advanced its technology roadmap and reinforced a performance-based culture within the Company. We are also pleased that Jim will continue to serve on our Board, where his deep technical knowledge, engineering background and understanding of our business will remain an asset as we move forward.”

Natalia Noblet, incoming CEO, stated, “As the incoming president and CEO, my priority is to deliver outstanding value to our customers and continue working with all of our partners to advance next-generation technologies for safer and more efficient transportation. I am grateful to Jim for his leadership and guidance during this transition and for the strong foundation he has built. I look forward to working closely with our Board, our executive team and our global teams to execute Stoneridge’s strategy, strengthen customer partnerships and drive sustainable, profitable growth.”

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Rolls-Royce Motor Cars has reached a key milestone in the expansion of its Goodwood facility, officially declaring the new structure fully weathertight. This significant development paves the way for the next stage of the project.

To commemorate the achievement, CEO Chris Brownridge, accompanied by the Board of Directors, personally hand-signed the final wooden louvre installed on the building’s exterior. This element is one of 1,745 such features adorning the 40,000-square-metre structure. Each louvre, measuring 100 by 58 centimetres, is crafted from red cedar. This material was chosen for its durability and its natural ability to age gracefully, developing a soft silver-grey patina that harmonises with the landscape, mirroring the aesthetic of the original adjacent building, which also features red cedar cladding on its front elevation. This ceremonial signing follows a tradition established last year when the directors marked the installation of the final steel beam at the structure's apex.

With the exterior now complete, attention turns to the interior fit-out, managed by Rolls-Royce's specialist in-house teams. A central focus is the development of a new Surface Finish Centre, which will serve as a dedicated paint shop. Concurrently, work will progress on installing advanced equipment and establishing specialised areas tailored for Bespoke and Coachbuild projects.

Representing an investment exceeding GBP 300 million, this expansion is the most substantial financial commitment to the Home of Rolls-Royce since its inception in 2003. It is set to enhance the company's substantial economic contribution, which currently adds over GBP 500 million annually to the UK economy.

Chris Brownridge, CEO, Rolls-Royce Motor Cars, said, “This moment marks the point at which our new extension building becomes fully weathertight, meaning our specialist Technologies can begin the complex, exacting process of fitting-out, in readiness for full operation in 2029. It’s a really pivotal point in the project – a project that upholds the standards and vision of our founder, Sir Henry Royce, and his famous injunction to strive for perfection in everything we do. The Directors and I have also been inspired by his practice of personally inspecting and signing off each new component, giving them his own ‘seal of approval’. Having previously signed off the final element of the structural steelwork, we wanted to do the same for the last of the wooden louvres that now clad its exterior. It’s enormously exciting to see the work progressing with such pace and precision. To have that sense of personal connection with such a significant project through these signing ceremonies is very special for all of us.”

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Embracing the deep-seated passion for cricket in Kolkata, the Kolkata Knight Riders, in partnership with VIDA, powered by Hero, launched the VIDA Knights Electrifying Box Cricket tournament. This innovative three-day event, held from 19 to 21 February, represented the franchise's most ambitious fan-centric initiative to date, designed to immerse supporters directly into the professional cricketing environment.

The tournament was structured to deliver a premium competitive experience, reflecting KKR's dedication to nurturing talent at the community level. Over three days, 32 teams, each consisting of 10 players, engaged in intense group stage and knockout matches. The competition culminated with Joy Game Changers being crowned the first-ever champions, while Knights Dé Xtreme secured the position of runners-up. The event transcended traditional play by incorporating digital culture, as a special team composed of popular Kolkata content creators like Neel Bhattacharya, DaSoham, Rahul Dey, Saiket Dey and Nirit Datta participated, effectively merging online fandom with on-ground sporting spirit.

The tournament distinguished itself through a creatively reimagined format. Strategic elements, such as VIDA-branded bonus targets, rewarded players for precision and boldness, mirroring the innovative features of the brand. The excitement was amplified by unique rules, including the VIDA Electric Over, a phase where every run counted double and batsmen could not be dismissed, guaranteeing dramatic shifts in momentum. Furthermore, the introduction of an Impact Player rule allowed teams to introduce a strategic asset at a crucial juncture, ensuring that every match remained fiercely competitive and unpredictable until its conclusion. This event successfully transformed the streets into a vibrant, electrifying extension of the Knight Riders' universe.

Binda Dey, Group Chief Marketing Officer, Knight Riders Sports, said, “Cricket has always lived in the heart of Kolkata. With VIDA Knights Electrifying Box Cricket, we took the game back to the fans – in a format that’s fast, accessible and powered by participation. Featuring 32 teams competing over three high-octane days, this tournament celebrated community, competitiveness and the joy of playing the game. We’re proud to partner with VIDA, a brand that shares our belief in creating experiences that fans don’t just watch but truly live.”

Kausalya Nandakumar, Chief Business Officer, Emerging Mobility Business Unit, Hero MotoCorp, said, “Our association with Kolkata Knight Riders is rooted in the confidence, resilience and aspiration that define a new India. VIDA is driven by the idea of making electric mobility exciting, accessible and relevant to everyday India – much like how KKR brings people together through cricket. With VIDA Knights Electrifying Box Cricket, we are bringing cricket’s unmatched passion and pulse to the streets, creating an exciting platform where supporters not only watch but also play and engage with us.”

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Just four months after a celebratory opening, the USD 5.8 billion BlueOval SK battery plant has hit a dramatic standstill. The facility, a joint venture between Ford Motor Company and South Korea’s SK On, is now sitting idle, leaving approximately 1,600 workers jobless and sparking a heated political debate over the future of American manufacturing stated news reports.

The 1,500-acre site was positioned in mid-2025 as the crown jewel of Kentucky's economic development, promised to be a ‘lifeline’ for the region's workforce. However, by December, the optimism vanished as Ford and SK On dissolved their partnership. Ford has confirmed the plant will remain idle for roughly 18 months as it undergoes a total strategic pivot.

Rather than powering the next generation of electric cars and trucks, the facility is being retooled to produce battery energy storage systems (BESS). These industrial-sized batteries are intended for power grids, data centres and commercial utilities.

Ford executives cited a ‘harsh operating reality’ for the pause, specifically:

• Slowing Demand: US EV sales projections for 2030 have been slashed from 45 percent of the market to as low as 9 percent.
• Regulatory Shifts: The administration has moved to rescind federal EV tax credits of up to USD 7,500, which many argue has cooled consumer interest.
• Supply Chain Pressures: New requirements for 100 percent US-made components for charging infrastructure have further complicated the transition.

The shutdown has become a lightning rod for political finger-pointing. Kentucky Governor Andy Beshear has blamed federal policy shifts – specifically the rollback of EV incentives – for draining the market momentum that justified the plant's massive scale.

Conversely, some industry critics and workers, like maintenance technician Joe Morgan, suggest the failure also lies in corporate strategy, arguing that Ford may have overestimated the public's immediate appetite for all-electric versions of flagship models like the F-150.

Image credit: Ford Motor Co

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