Turtle Wax, a global name in the car care industry, entered the Indian market this year. With its aggressive plans and the ongoing demand for car care products, the company aims at becoming one of the largest care car product suppliers in Doing It Yourself (DIY) segment, besides, establishing a strong presence in Do-It-For-Me (DIFM) space.

According to Sajan Murali Puravangara, Country Manager and Director, Turtle Wax India, the car care industry is an integral part of the automotive industry, and changing buying preference from the mileage, and low maintenance to aesthetics, safety, comfort and features are fuelling demand for car care products.

“India has been witnessing good growth in car sales in last decade, whereas in the last five years, we see traction in the car care industry on account of changing trends or reasons to buy a car. In recent years, the way people look at the car has changed. They buy cars for the looks and features, and that also led to an interest to keep their cars new, tidy and clean; this is bringing demand for car care products. The interest is also coming from the mass car segment. In the last two years, we are getting the indication that the car care industry will be the next sunshine industry in the future,” explained Puravangara.

Turtle Wax, a family-owned company, has been in the car care business for nearly 75 years and operates in over 120 countries. Before establishing its third subsidiary in India, the company has been operating with two subsidiaries- the US and Europe.

India has a population over 1.3 billion and only 22 people out of a thousand own car, while in the US and UK, 980 and 850 per 1,000 individuals have a car, respectively. The massive headroom for the car segment in the next one-and-a-half-decade will trigger further growth for the car care segment in the long term, opines Puravangara.

According to a research report, the current car care industry in India is slightly less than one billion USD and expected to reach $1.44 billion in 2027. Explaining the growth factors, the report says, people usually keep their cars for more than seven years in India, and hence car care products are being increasingly used to restore the paint and for detailing and interiors. Along with this, many car care product manufacturers from Europe and North American markets have their presence in India through e-commerce websites and strong dealership networks. The same report adds that by 2027, the interior car care product segment will be around of $0.73 billion, while the exterior car product market will grow to USD 0.7 billion.

Consumer behaviour, cheap labour, and lack of necessary know-how make the Indian car care industry more challenging for the companies to operate in the DIY space.

In western countries, cars are a part of the family, and family members take basic care. In the US and other developed countries, the DIY segment is about 80 percent of the total car care industry; however, in India, it is of around 30 percent. “In countries like India, due to the hectic work schedule and cheap labour, DIFM dominates in the car care segment. There is always a third person to take basic care of cars in India. Coupled with this, the know-how is fairly lower in India when it comes to basic things such what wax can do to your car and what are the ways to protect cars’ interior and exterior,” Puravangara said.

However, the pandemic in the last eight months has proven useful for the car care segment. “We have seen momentum in the DIY business in the last six months. Since people have been at home, they have a lot of time at their disposal. They find time to take care of their cars. We are also seeing people are increasingly enquiring on different social media platforms on how to take care of their cars and sharing other issues,” he said.

As a part of the strategy to penetrate its products, the company will heavily focus on educating consumers on primary car care and the company’s products. “Being a global leader in the car care industry, it is our top priority to educate people on car care, know-how and our product usages and benefits.”

In the next three to four months, the company will start campaigns on social media channels. The campaign will invite consumers with their queries or to share their experience and issues.

“The company will also bring out videos on how to use our products and use the social influencers on YouTube and Instagram,” Puravangara said.

Though India is seeing a growing number of women behind in the wheel, the car care industry is yet to consider women as their potential customers. However, Turtle Wax understands the role of women in the overall automotive industry and expects the growing number of women car owners evidently will reflect in the car care industry.

To widen its customer base, the company will also promote the car wash as a family celebration where family members will take participate in washing, cleaning and taking care of the car. “Washing and cleaning cars is a family affair in many countries, and therefore the company will be promoting the same in India as well,” added he.

However, external factors that also possess further challenges for car care products. Considering vast territories, different weather, pollutions and scarcity and quality of water put car care product performance under severe pressure. Keeping the external challenges in mind, the company plans to bring in products that are suitable to the Indian markets.

“A larger challenge is not only the availability of water but the hard water which leaves marks on the car. Coupled with this, extreme temperature and dust and pollution affect the car. We are bringing in the products that will take care of cars in the Indian environment. We have asked the company to make products suitable for the Indian market,” said the executive.

Currently, the company offers the products required to clean, shine and protect the car inside out. The product portfolio includes shampoo to clean, wax to shine and various interior cleaners in the form of foam and liquid to clean the interiors of the car. It also offers various speciality products like trim restorer, chrome polish, headlight lens restorer, Odor-X Odor removing solutions, etc. to address specific car care requirements. Turtle Wax also has a ceramic coating that has 10H hardness which gives the high gloss, ultra-hydrophobicity, extreme chemical resistance, UV protection and easy cleaning properties. The company plans to bring in graphene-based ceramic coating solutions, which is the new technology in the car care industry.

The company is planning to bring 75th-anniversary Ceramic Paste Wax in Q1 2021, and will also introduce windshield washer fluid shortly in India. Other products from the company for the India market include all-metal polish that polishes all metal surfaces of the car’s exterior; Glass cleaner to keep the glass streak-free during the ride; ClearVue Rain Repellent that helps get better visibility during the monsoon rains; Trim Restorer since the Trims fades here in India more than the rest of the world and Windscreen washer fluid to remove the dirt and grime from the windshield glass.

The company will also introduce waterless washing products that cater to areas where water is scarce. The company’s waterless wash and wax has advanced polymer technology that lifts dirt to prevent starching, while the enriched wax gives a shiny and protective finish. Its rain repellent formula prevents watermarks and extends time in between cleaning.

The company will also bring in its Turtle Wax Hybrid Solutions ICE Seal N Shine, premium car paint sealant. The ICE Seal N Shine gives the car a layer of super-hydrophobic silicone for up to six months of protection against streaks, scratches and swirls.

To set up its network, the company will go through a distribution route and for which it has selected 23 cities, which have larger car density. Turtle Wax India is appointing own distributors in these cities who will take care of retailers and workshops. It has also identified another 48 towns in which it will supply products to dealers who will provide the products in the respective markets.

“We will have our main presence in all metro cities including Chennai, Hyderabad, Bangalore, Delhi-NCR, Kolkata, Pune, Mumbai, and additional upcoming cities like Ahmedabad, Coimbatore, Cochin, Surat etc,” he added.

The company plans to have about 10,000 outlets by the end of next June. Turtle Wax India has also set up the car care studios in Pune, Bangalore and New Delhi. The studio will be not based on a franchise concept; instead, it will be a co-branded activity. “We provide our products and branding support, but the studios also keep their brand identity,” he said. The company also has plants to have such studios in its 23 cities.

Puravangara declined to share the current revenue and future commercial targets but said sales numbers are increasing with each passing month. Currently, the company is importing its products from global subsidiaries, but he said the company will have a look into setting up local production capabilities. “The way it is going, we will have to do something locally as well. I don’t think we will be able to manage (the demand) with our global support when the demand goes up,” he said.

The company is looking for an option of re-packaging under which it will get bulk products and repack for the domestic market. “We will also see if some India oriented products will be manufactured here, completely. Those options are quite open,” he added.

Many Indians are using hair shampoo sachets to wash cars. When asked whether the company is looking to introduce car wash shampoo in sachets, he said it will not look into sachet option but will be looking to have a bottle of 100 to 200 ml. “We are still looking at those options of small bottles, but per wash, cost increases with smaller bottles,” he added.

Talking on the challenges, he said, it is on finalising the complete product portfolio that suits to the rapidly changing requirements of the Indian market. “We need to keep reinventing on products to be a leader in the market,” he concluded. (MT)

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R C Bhargava the Chairman of Maruti Suzuki India, the country’s largest passenger vehicle manufacturer, has been conferred ‘The ICSI Lifetime Achievement Award for Translating Excellence in Corporate Governance into Reality’ by The Institute of Company Secretaries of India (ICSI).

The commendation was presented by Dr Raj Bhushan Choudhary, Minister of State for Jal Shakti, and P T Usha, Member of Parliament and President of the Indian Olympic Association, during the ICSI National Awards for Excellence in Corporate Governance.

ICSI is a professional body established under an act of Parliament to regulate the profession of Company Secretaries. It functions under the jurisdiction of the Ministry of Corporate Affairs and contributes to government initiatives regarding socio-economic growth.

R C Bhargava, said, “This prestigious award has been awarded to me, but the reality is that this recognition would not have been possible without the participation of the Maruti Suzuki management and employees. Over four decades, they have maintained high standards of ethics and integrity, and by doing so, made the award possible. I am very grateful to all of them and dedicate the award to all members of the Maruti Suzuki family, past and present.”

“I believe good corporate governance requires the top management to clearly differentiate between right and wrong, implement this in all their own actions, act as trustees of the company assets, believe in team building, and look after the legitimate interests of all stakeholders,” added Bhargava.

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British energy major BP has announced that it’s Board has appointed Meg O’Neill as the company’s next Chief Executive Officer (CEO), effective 1 April 2026.

She will succeed Murray Auchincloss, who has stepped down from his position as CEO and director of the board, effective 18 December 2025. Carol Howle, currently Executive Vice-President for supply, trading and shipping, will serve as interim CEO until O’Neill joins the company. Auchincloss will remain in an advisory role until December 2026 to assist with the transition.

At present, O’Neill is the current CEO of Woodside Energy, a position she has held since 2021. During her tenure, she managed the acquisition of BHP Petroleum International. Prior to joining Woodside in 2018, she spent 23 years at ExxonMobil in technical and operational roles.

Albert Manifold, Chair of BP, said, “We are delighted to welcome Meg O’Neill to the BP team. Her proven track record of driving transformation, growth, and disciplined capital allocation makes her the right leader for bp. Her relentless focus on business improvement and financial discipline gives us high confidence in her ability to shape this great company for its next phase of growth and pursue significant strategic and financial opportunities.”

“Following a comprehensive succession planning process, the Board believes this transition creates an opportunity to accelerate our strategic vision to become a simpler, leaner, and more profitable company. Progress has been made in recent years, but increased rigor and diligence are required to make the necessary transformative changes to maximise value for our shareholders,” added Manifold.

Meg O’Neill, said, “BP plays a critical role in delivering energy to customers around the world. I am honoured to serve as the company’s next CEO. With an extraordinary portfolio of assets, BP has significant potential to reestablish market leadership and grow shareholder value. I look forward to working with the BP leadership team and colleagues worldwide to accelerate performance, advance safety, drive innovation and sustainability and do our part to meet the world’s energy needs.”

Murray Auchincloss, noted, “After more than three decades with BP, now is the right time to hand the reins to a new leader. When Albert became Chair, I expressed my openness to step down were an appropriate leader identified who could accelerate delivery of BP’S strategy. I am confident that BP is now well positioned for significant growth and I look forward to watching the company’s future progress and success under Meg’s leadership.”

The board confirmed that Howle’s appointment ensures continuity, citing her 25-year history with the firm.

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ContiTech, a Continental group sector, has officially introduced its new Reduced Dimension Spiral hydraulic hose series to the Asia-Pacific market. Designed specifically for construction, agricultural and mining machinery, this series aims to improve equipment efficiency through high-pressure capability, flexibility, a lightweight build and extended service life.

The hose incorporates a four- to six-layer spiral of high-tensile steel wire and an optimised synthetic rubber inner tube. This construction yields a more compact and lighter hose with a tighter bending radius, allowing for easier installation in space-constrained machinery like excavators and loaders. The reduction in weight and size contributes to lower system load and energy consumption while also simplifying logistics, installation and maintenance for improved efficiency across the value chain.

Engineered for extreme conditions, the series operates reliably in temperatures ranging from –40°C to +120°C. It maintains flexibility in deep cold and provides strong resistance to oil and swelling at high temperatures. A durable inner tube and weather-resistant cover ensure consistent performance in demanding settings, from arctic mines to high-temperature industrial plants, minimising environmental stress and the need for frequent maintenance.

The product line spans working pressures from 4,100 to 6,100 psi, complies with ISO 18752 CC class standards and carries MSHA flame-resistance certification, adhering to a 4:1 safety factor. This multi-pressure design allows equipment manufacturers to consolidate hose variants, simplifying inventory management, reducing storage costs and maintaining safety across diverse high-pressure uses. Standardisation further streamlines customer processes in assembly, procurement and upkeep.

Tailored for the Asia-Pacific region, the SRDS version features a reinforced synthetic rubber cover that excels in repeat bending applications. Its compound resists surface cracking in tough conditions, including low temperatures, offering a reliable and cost-effective solution. For more severe environments, the XRDS series includes an abrasion-resistant cover for enhanced protection against impacts, friction, and wear in mining, construction, and forestry, thereby extending service life and reducing downtime.

Aligning with its customer-focused approach, ContiTech applies its expertise in high-performance materials and manufacturing to provide safe, efficient and sustainable solutions. The company collaborates with industry partners to advance reliability, efficiency and sustainability across the construction sector.

Xin Song, Head of Mobile Industrial Solutions, Industrial Solutions APAC, ContiTech, said, “The construction, agriculture and mining industries are rapidly transforming towards greater reliability, lower emissions and smarter equipment systems. Leveraging over 150 years of materials expertise, ContiTech develops customer-centric solutions. The Reduced Dimension Spiral series was engineered with deep insights into industry challenges, delivering breakthroughs in lightweight design, space efficiency and extreme-environment adaptability while maintaining constant high-pressure performance. It helps customers reduce equipment load, improve energy efficiency and maximise value across the full equipment lifecycle.”

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Vietnam’s Vingroup has signed a strategic memorandum of understanding (MoU) with the Government of Telangana, outlining a comprehensive plan to develop a multi-sector ecosystem through a proposed phased investment of USD 3 billion. This expansive collaboration aims to drive socio-economic growth in the Indian state through major initiatives in smart urban development, electric mobility, healthcare, education, tourism and renewable energy.

The partnership’s most ambitious component is the planned creation of a large-scale smart city. This new urban area, designed to accommodate approximately 200,000 residents, will integrate sustainable planning principles with international-standard amenities and is expected to generate significant local employment. Supporting this community, Vingroup will develop essential social infrastructure, including international-grade multi-specialty hospitals and an integrated K-12 school system.

A key pillar of the initiative is establishing a sustainable electric mobility ecosystem. This involves launching India's first large-scale electric taxi service within Telangana, supported by a widespread network of charging stations. To ensure a green power supply for this fleet, urban areas and industrial zones, Vingroup further proposes to develop a substantial solar farm. The collaboration will also enhance Telangana’s tourism appeal through a dedicated complex featuring theme parks and wildlife attractions.

The Telangana government has committed to supporting these projects by facilitating land allocation, assisting with master planning and administrative procedures and mobilising the necessary connecting infrastructure. This foundational agreement not only marks a significant step in Vingroup’s international expansion but also strengthens economic and business ties between Vietnam and India, creating a framework for future cooperation and mutual growth.

A Revanth Reddy, Hon’ble Chief Minister, Government of Telangana, said, “The USD 3 billion investment by Vingroup is a massive vote of confidence in the ‘Telangana Rising’ vision, particularly our focus on sustainable urban development and green infrastructure. This is more than capital; it’s a partnership to build a futuristic, net-zero city and introduce India’s first large-scale electric taxi fleet, directly improving the quality of life for our citizens. Our government guarantees accelerated execution to ensure this global vision becomes a local reality.”

D Sridhar Babu, Hon'ble Industries Minister, Government of Telangana, said, "Vingroup's multi-sectoral commitment, spanning smart cities, solar power and advanced social infrastructure like hospitals and schools, demonstrates the stability and breadth of Telangana’s industrial policy. We are committed to translating this significant capital inflow into local opportunity, positioning Telangana as the gateway for Vietnamese and South-East Asian investment into India's fastest-growing economy."

Sanjay Kumar, IAS, Special Chief Secretary to the Government, Government of Telangana, said, “We welcome Vingroup’s presence in Telangana and recognise the achievements the Group has made in Vietnam, particularly in urban development, green infrastructure and electrified transportation. With the Group’s extensive expertise and capability to execute large-scale projects, we believe that this cooperation will mark an important step forward in shaping a modern and sustainable urban landscape and improving the quality of life for the people of Telangana.”

Pham Sanh Chau, CEO of Vingroup Asia and VinFast Asia, said, “Vingroup sees tremendous potential in Telangana and we aspire to build a long-term partnership with the state government. With our proven track record in delivering mega urban developments, large-scale infrastructure and a comprehensive electric mobility ecosystem, we believe that our collaboration with Telangana will generate tangible value, promote sustainable development and enhance the quality of life for local residents.”

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