Germany-headquartered automotive major the BMW Group and Tata Technologies, a global product engineering and digital services company, have announced the official launch of their joint venture BMW TechWorks India with offices in – Pune, Bengaluru and Chennai.

The JV which goes on stream in November 2024, will initially start with 100 employees at these three locations and rapidly scale to four-digit number of employees by end-2025, with a strong focus on attracting top-tier Indian talent. The BMW Group and Tata Technologies will each hold 50 percent of the shares in this JV.

The management team of BMW TechWorks India is comprised of seasoned executives from both partner companies. Representing Tata Technologies are Aditya Khera as CEO and Sweta Girinatham as CFO of this JV. From the BMW Group, Oliver Scheickl will hold the position of COO of Automotive Software in this new JV and Stefan Flader will serve as COO of Business IT.

BMW TechWorks India complements BMW Group’s global strategy by engineering seamless, scalable software solutions for next-gen vehicles and delivering leading digital experiences. Tata Technologies will bring its expertise across the entire product value chain, from conceptualisation to detailed engineering and turnkey SDV (Software Defined Vehicles) development, will drive key software projects for the BMW Group’s premium mobility solutions and facilitate access to India’s impressive talents.

The partners aim to leverage India’s engineering and IT talent in developing strategic software solutions for SDVs, automated driving, digital infotainment, and automotive digital services.

In addition to automotive software, the JV will also provide digital innovations for the BMW Group's Business IT. Consequently, BMW TechWorks India will expedite the digital transformation of the car manufacturer's global production network, along with enhancing its digital customer journey and sales processes. Another key area of focus will be the development of AI applications and platforms, which will increase the speed and efficiency of all core business processes.

Christoph Grote, Senior Vice-President of Electronics and Software BMW Group said, “BMW TechWorks India is a significant addition to our global vehicle software development initiatives. India’s software talent will be a great asset for our Software-Defined Vehicles of the future. With agile processes and state-of-the-art tools, engineers at BMW TechWorks India will co-create innovative automotive digital experiences, such as automated driving and next-gen infotainment systems.” 

Alexander Buresch, CIO, and Senior Vice-President, BMW Group IT stated, “With BMW TechWorks India, we are steadily advancing our international IT-Hub strategy and broadening our global Business IT presence. The partnership with Tata Technologies represents a strategically important step and provides excellent conditions for developing innovative software solutions along our value chain. We are excited to welcome Indian tech talents to join us in driving the digital transformation of the BMW Group.”

Warren Harris, CEO and MD, Tata Technologies said: “Our joint venture with the BMW Group, BMW TechWorks India, underscores our deep expertise in Software-Defined Vehicles (SDV) and reflects our commitment to driving innovation in both automotive software and business IT. By leveraging Tata Technologies' strong brand presence in India, this JV will attract top talent and provide a platform to develop forward-thinking solutions that redefine the future of mobility. We are excited to partner with the BMW Group in engineering premium, software-driven vehicles, enhancing digital experiences, and accelerating their digital transformation journey.”

Nachiket Paranjpe, President of Automotive Sales, Tata Technologies commented, "The rapid evolution of automotive technology is transforming the way vehicles are developed, with Software-Defined Vehicles at the forefront of this shift. At Tata Technologies, our deep automotive expertise and end-to-end solutions across the value chain – from concept and detailed engineering to manufacturing engineering and turnkey SDV development – position us perfectly to support the BMW Group in shaping the future of mobility. Through this joint venture, we will push the boundaries of automotive technology, creating vehicles that are not only cutting-edge but also deliver exceptional driving experiences to consumers worldwide."

Aditya Khera, CEO, BMW TechWorks India: “With the launch of BMW TechWorks India, we are establishing a world-class software hub that will play a critical role in the BMW Group's automotive software and business IT strategy. By combining the BMW Group's and Tata Technologies' leadership in software-defined vehicles and product engineering excellence, we are poised for innovation and growth, offering India's top talent the opportunity to shape the future of the BMW Group's mobility solutions.”

Comments (0)

ADD COMMENT

Link Copied!

Maruti Suzuki India has partnered with Adobe to modernise its digital ecosystem across marketing, sales, service and vehicle ownership lifecycle touchpoints.

The initiative integrates legacy systems to unify customer profiles and content delivery platforms. The automaker utilises Adobe Experience Manager Sites as a Cloud Service alongside Edge Delivery Services to manage brand web portals, including NEXA and ARENA, achieving reduced page load times and incorporating 3D showroom interfaces.

Additionally, Adobe Experience Platform consolidates customer data to support campaign orchestration, loyalty initiatives and service workflows. The manufacturer is also integrating artificial intelligence capabilities through journey orchestration tools and content optimisation solutions.

Sunil Kakkar, Director of Corporate Planning and Executive Committee Member at Maruti Suzuki India, said, "This collaboration has enabled us to respond to the market shifts very effectively, innovate faster and create a meaningful experience that strengthens our leadership in the quickly evolving digital landscape, so we can deliver superior products with high value while shaping the future of the automotive ecosystem."

Shobhit Mittal, Executive Vice-President of Digital Enterprise, Maruti Suzuki India, said, "One of the biggest challenges during Maruti Suzuki’s website revamp was integrating multiple legacy systems. We had to ensure data consistency and smooth connectivity across platforms while delivering a modern, intuitive interface. Adobe's live “See-to-Believe” proof of concept was a game changer. It allowed us to experience the platform's capabilities in real time, demonstrating how their solutions could handle complex integrations and deliver personalized experience at scale. Adobe's consultative approach, involving global experts, showcased strong commitment for us and assured us that they were the right partner to deliver a seamless, future-ready digital experience."

Tapan Sahoo, Senior Executive Officer of Digital Enterprise, Maruti Suzuki India, said, "Transformation is about people coming together with a shared vision, collaborating across teams and co-creating value for customers."

Comments (0)

ADD COMMENT

Link Copied!

KUKA Mexico has opened its Innovation and Technology Development Centre in Monterrey, expanding operations in Northern Mexico.

The R&D setup is located within the Centre for Innovation, Research and Technology Development at the Universidad Autonoma de Nuevo Leon within the Technological Research and Innovation Park.

Spread across the 500-square-meter facility, it provides automation technologies, training programmes, technical support and product demonstrations for sectors including automotive, intralogistics, electronics and metalworking.

The facility houses educational cells from the KUKA College training initiative, autonomous mobile robots for intralogistics and industrial robots for welding applications.

Through a collaboration with the university, the centre aims to double KUKA Mexico's annual training capacity from approximately 550 engineers to support technicians, students and partners in robotics and automation deployment. The opening coincides with KUKA marking 30 years of operations in Mexico since its establishment in 1996.

Christopher Hernandez Moya, MD, KUKA Mexico, said, "Opening this new facility marks an important step in KUKA Mexico’s continued growth. By establishing a stronger presence in Northern Mexico, we are working more closely with our customers, partners and educational institutions to expand robotic automation training. At the same time, we are providing greater access to KUKA technologies, services and technical expertise. We are excited to continue supporting the development of automation and manufacturing talent in the region."

Comments (0)

ADD COMMENT

Link Copied!

Hyundai Motor India, one of the leading passenger vehicle manufacturers, has formally inaugurated its manufacturing plant in Talegaon, Pune.

The Chief Minister of Maharashtra Devendra Fadnavis, accompanied by Hyundai Motor Group Executive Chair Euisun Chung and Hyundai Motor India Managing Director and Chief Executive Officer Tarun Garg inaugurated the new facility.

The plant operates with an installed annual production capacity of 170,000 units, which the company plans to scale to 320,000 units by 2030 through a phased investment of up to INR 110 billion.

Combined with Hyundai's Chennai facility, total manufacturing capacity in India for the company will reach approximately 1.14 million units annually by 2030. The Talegaon facility incorporates artificial intelligence (AI) quality control systems, automated assembly platforms and an engine plant producing 150,000 units per year. To support plant operations, 55 supplier partners have invested nearly INR 46 billion in the state.

"The inauguration of Hyundai Motor India's Pune plant and the company's achievement of 4 million cumulative passenger vehicle exports reflect India's growing strength as a global automotive manufacturing hub. Hyundai's continued investments in advanced manufacturing technologies, innovation, localization and skill development will contribute significantly to economic growth, employment generation and development of a robust automotive ecosystem in Maharashtra. We welcome Hyundai's long-term commitment to the state and the nation. The Government of Maharashtra shall extend our full support to Hyundai's future growth journey," said Devendra Fadnavis.

Euisun Chung said, "India remains one of Hyundai's most important and strategic markets globally. The inauguration of the Pune plant reflects our long-term commitment to India's growth and our confidence in its bright future. HMIL’s milestone of 4 million cumulative vehicle exports demonstrates the global competitiveness of Indian manufacturing and highlights India's growing role within Hyundai Motor Group's worldwide operations."

Tarun Garg, MD and CEO, Hyundai Motor India, said, "The inauguration of our Pune plant marks the beginning of HMIL’s next chapter of growth in India. We will invest INR 110 billion in phases at this facility. Beyond expanding manufacturing capacity, the facility will drive industrial development, innovation and employment generation in the region. Supporting this vision is a strong regional supplier ecosystem, with 55 supplier partners having already invested nearly INR 46 billion in the state. Together with tier-II vendors, the ecosystem has created more than 18,000 employment opportunities in Maharashtra, reinforcing the region’s emergence as a key automotive manufacturing hub. As we celebrate 30 years in India, we remain committed to creating long-term value for our customers, partners and communities. We sincerely thank the Government of Maharashtra, under the leadership of Chief Minister Devendra Fadnavis and the Government of India, for fostering a progressive ecosystem that continues to strengthen manufacturing, investment and economic growth in India."

The ceremony also marked Hyundai Motor India's milestone of 4 million cumulative passenger vehicle exports from India since 1999, alongside domestic sales approaching 10 million units. The Venue model produced at the Pune facility will be exported to more than 35 countries as part of the company's global supply chain strategy.

Comments (0)

ADD COMMENT

Link Copied!

Automotive technology firm Six Sense Mobility has opened its first manufacturing facility in Noida, Uttar Pradesh, following an investment of over INR 150 million. The launch coincides with the company's fourth anniversary and supports a target revenue of INR 5 billion backed by an INR 1.6 billion order book.

The company, supported by IIT Delhi and funded by Piper Serica and investor Ashish Kacholia, currently supplies automotive devices to markets in India and Europe. Six Sense Mobility plans to expand operations into North America and Southeast Asia, while tripling its workforce over the next two years by adding approximately 300 engineering and manufacturing positions.

The new 40,000-square-foot plant features integrated electronics manufacturing and assembly capabilities with an annual installed capacity exceeding one million units. The facility brings hardware development, firmware engineering, software integration and serial assembly under one roof to manufacture connected-vehicle electronics, vehicle-to-everything (V2X) communication devices, radar systems, and advanced driver assistance systems (ADAS).

Sumit Roy, Co-Founder 7 CEO, Six Sense Mobility, said, "Four years ago, we set out to build automotive electronics with full control over the hardware and software. This facility gives us the capacity to support larger customer programmes and take technologies like V2X from the lab into vehicles at scale. Designing and manufacturing them here in India is our contribution to Make in India and the journey toward Viksit Bharat".

Comments (0)

ADD COMMENT

Link Copied!