The iconic Mercedes Gelandewagen, popularly known as G-Class, will pack a robust electric powertrain under the hood, informed Mercedes-Benz India Chief Executive Officer Santosh Iyer during the company’s fourth Annual Press Conference. 

Unveiling the new G 580, Vice President Sales and Marketing Lance Bennett said, “The electric Gelandewagen is powered by the EQ technology and more. Electrifying this iconic vehicle presented several challenges as we needed to preserve its signature design and legendary off-road capabilities. Integrating EV components required us to develop a unique drive system featuring four individual electric motors.”  

“At the rear, the motors are connected to form a rigid axle, ensuring exceptional off-road traction. The axle is equipped with a two-speed gearbox, enabling gear reduction for low-range, off-road performance. The G 580 stands apart from other G-Class models with its raised bonnet and rear wheel arch air curtains. These elements are seamlessly integrated to improve aerodynamics and acoustic performance.”  

The electric variant delivers 587 horsepower and an astounding 1,164 Nm of torque, courtesy of its four electric motors. It accelerates from 0 to 100 km/h in just 4.7 seconds. Powered by a large 116 kWh battery and an intelligent recuperation system, it offers a WLTP range of up to 473 kilometers. Fast charging from 10 percent to 80 percent takes only 32 minutes.  

Like every G-Class, the G 580 underwent the legendary Schöckl test, completing the grueling trail 336 times. This symbolic number guarantees every G-Class meets the highest standards of durability, reliability and off-road capability, earning it the Schöckl badge displayed on the B-pillar.  

“To put this into perspective, the G 580 can complete the Schöckl trail 13 times on a single charge. Its electric drivetrain and low-range gearbox make it the most capable off-roader in its class. It can climb inclines of up to 45 degrees—even in reverse—and wade through water up to 850 mm deep,” added Bennett.   

“Engineers have designed a water- and dust-proof battery pack, encased within the ladder chassis. The innovative four-motor drive system also allows for unique off-road maneuvers, enabling the vehicle to pivot on the spot by up to 720 degrees. This feature ensures that if you reach a dead end on a trail, you can turn around with ease.

Another highlight is the G-Steer function, which tightens the turning circle off-road by braking the inner wheel to slide the rear end around sharp bends,” revealed the executive.   

Inside, the electric off-road cockpit and Dynamic Select system offer a range of driving modes. In Rock Mode, the G 580 crawls effortlessly in low range with speed adjustable via steering wheel paddles, making hill ascents and descents seamless.  

The G 580 is available in a special Edition 1 model, offered in five colors including the exclusive Manufaktur South Sea Blue Magno. This edition features AMG line styling, the night package and 20-inch black alloy wheels. Additional details include blacked-out door handles with keyless go and blue brake calipers.  

The G580 is priced at INR 30 million (ex-showroom, pan-India). This icon has already garnered electrifying demand and is sold out until Q3 2025! Bookings and deliveries for the G 580 will start in Q4 2025, noted a company official. 

EQS 450 SUV

The company also launched its 5-Seater EQS 450 SUV during the event. Commenting on the same, Iyer noted, “The EQS 450 SUV builds on the success of the EQS 580, which we launched a few months ago. The EQS 450 caters to customers seeking cutting-edge technology, generous space, and sustainability at its core.”  

“We launched the EQS 580 in September last year in a 7-seater configuration. The response was phenomenal. We received feedback that there was a demand for both 7-seater and 5-seater variants. The EQS 580 exceeded all expectations, selling out within three months of its launch. Deliveries for the 7-seater will resume in April 2025, while the 5-seater variant is set to roll out soon.  The EQS SUV line-up now includes two configurations: the 7-seater EQS 580, ideal for larger families with pets and frequent travel needs and the 5-seater EQS 450, designed for nuclear families who still want generous luggage space,” he added.   

The EQS 450 comes in the electric art line, which distinguishes it from the 7-seater variant. It boasts features like energising air control, advanced luggage capacity and an impressive WLTP-certified range of 820 kilometers, making it one of the longest-range electric SUVs.  

It is priced at INR 12.8 million(ex-showroom). Deliveries will begin in February 2025. 

Look back into 2024

It was reported that Mercedes-Benz India achieved its best-ever sales of 19,565 units during the January to December 2024 period, representing a 12.4 percent increase compared to the 17,408 units sold in the same period in 2023. Growth during the second half of 2024 (July to December) was noted to be a strong 16 percent.

The fastest-growing segment was top-end vehicles (TEVs), which experienced a 30 percent year-to-date (YTD) growth. It was also highlighted that one out of every four Mercedes-Benz cars sold in India in 2024 was a TEV.
Battery electric vehicles (BEVs) also marked its best-ever sales with a 94 percent YTD growth, achieving over 6 percent sales penetration. It was noted that Mercedes-Benz introduced four new BEVs in 2024 namely, EQA 250+, EQB SUV, EQS SUV 580 and the Maybach EQS SUV. This expansion of the BEV portfolio reportedly generated significant customer interest and reinforced Mercedes-Benz’s leadership in the luxury BEV segment by achieving its highest-ever annual BEV sales.  

Moreover, the company achieved the sale of 200,000 cars in India since 1994. It was mentioned that of these, 100,000 cars were sold in just the last six years (2019–2024). 

Mercedes-Benz Financial Services also achieved a portfolio of INR 10 billion in India with over 50 percent penetration. It was stated that every second Mercedes-Benz retailed in India was financed through the service, which also attained an 80 percent insurance penetration rate. 

Road Ahead

The company revealed plans for the launch of eight new models in 2025 with most focusing on BEVs and TEVs to offer consumers the latest products and cutting-edge intuitive technology. The company was also reported to expand its luxury network reach in 2025, planning 20 new luxury outlets supported by a commitment of over INR 4.5 billion in investment from franchise partners over three years.

It was stated that the focus on TEVs extended beyond cars with plans to partner for dedicated stores selling Maybach collection items, the first of which would be opening in Bengaluru.

Mercedes-Benz India announced a collaboration with Tata Cliq Luxury to allow enthusiasts to purchase or gift exclusive Mercedes-Benz collection items online through the ‘House of Mercedes-Benz’. 

To mark the milestone of 200,000 vehicles on Indian roads, Mercedes-Benz reportedly launched several corporate citizenship initiatives. The company committed INR 75 million to road safety initiatives aimed at reducing accidents and fatalities on highways like the ‘Samrudhhi Mahamarg’ and the ‘Nizamabad Corridor’ in Hyderabad.

Additionally, a new retail campaign was launched to celebrate the 200,000 milestone, offering exclusive event invitations to existing customers and a chance for a lucky new customer to attend the F1 race in Monaco.

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  - uthpsl May 04, 2025 20:09 PM

  Mercedes-Benz is redefining luxury and innovation with the all-electric G 580-combining rugged off-road legacy with cutting-edge EV tech. The 4-motor setup, Schöckl-tested toughness, and futuristic features make it a game-changer. Pair that with the EQS 450’s record-breaking range, and it’s clear: the future of electric luxury is already here!

  Reply

Kia India, one of the leading passenger vehicle manufacturers, has announced the final leg of its multi-city cultural partnership with HYBE INDIA, introducing the ‘Kia Vibe Studio’ experience to the national capital.

Designed to target Gen Z creators and premium lifestyle audiences, the activation will serve as a marketing anchor for the brand's latest mass-premium SUV, the 2026 Kia Syros.

The HYBE INDIA Pop-Up Park is scheduled to take place on 13–14 June 2026 at Yashobhoomi (IACC) in New Delhi. The event combines automotive showcase infrastructure with music, fandom and multi-format creator engagement zones.

The centrepiece of the activation is the Kia Vibe Studio, a specialised content creation pod built directly inside the cabin of the 2026 Kia Syros.

The integration allows visitors to record, edit and instantly download high-definition performance and lip-sync videos. By converting the stationary vehicle's acoustic interior, ambient lighting and connected infotainment hardware into an active studio space, the campaign positions the SUV as a tech-driven platform for self-expression.

The event serves as a prominent touchpoint for the 2026 Kia Syros, which features several upgrades designed for the Indian market, including an enhanced design with a more rugged SUV stance, muscular body panels and sports-themed trim configurations. Expanded accessibility to automatic gearboxes, including the introduction of a high-demand diesel automatic (AT) variant.

The SUV is built on a platform engineered for a 5-star Bharat NCAP (BNCAP) crash safety rating, featuring an optimised distribution of connected tech features across lower and mid-tier trims.

Following the public pop-up park event, HYBE INDIA will conduct on-ground talent auditions on 14 June 2026 at the Shangri-La Eros, Delhi. The talent scout marks part of an international entertainment initiative aimed at discovering, training, and launching India’s first global girl group under the K-pop blueprint.

The Delhi showcase concludes the regional ‘Pop-Up Park’ phase of the 10-city marketing campaign, which completed consecutive runs in Guwahati, Mumbai, Pune, Hyderabad and Bengaluru.

While the experiential park footprint concludes in Delhi, the talent pipeline will continue across secondary markets. Auditions are scheduled to advance into Ahmedabad, Kolkata, and Chandigarh, allowing Kia India to sustain its brand engagement with youth demographics nationwide.

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Italian supercar manufacturer Automobili Lamborghini has been awarded the ‘Red Dot: Best of the Best 2026’ accolade for its ultra-limited, ‘few-off’ hypercar, the Fenomeno. Honoured in the Product Design category, the prize represents the highest distinction in the global Red Dot evaluation, reserved for avant-garde projects that establish new benchmarks in visionary aesthetics and contemporary engineering.

The victory coincides with a milestone chapter for the brand, as the car was designed to celebrate the 20th anniversary of the Lamborghini Centro Stile. The official award ceremony is scheduled to take place on 7 July 2026, at the Aalto Theater in Essen, Germany.

The Fenomeno introduces an evolved corporate design language dubbed ‘hyper-elegant’ design, which strips back complex body panels to achieve formal purity while maximising functional on-track aerodynamics.

The supercar’s front fascia is heavily inspired by motorsport architecture. The front end utilises large racing-derived air intakes and a completely revised daytime running light signature modelled after the bull's horns found in the traditional Lamborghini corporate emblem. It subtly integrates the brand's iconic Y-shaped visual motifs, seamlessly connecting a low-slung carbon fibre front splitter to the headlamps.

The side profile and silhouette are defined by a single, continuous silhouette line running nose-to-tail, the design pays homage to the extended long-tail aerodynamics of the track-only Essenza SCV12. The car was displayed in a launch livery of Giallo Crius, a vibrant yellow hue that emphasises the vehicle’s upper body volumes against high-contrast, performance-oriented exposed carbon fibre elements below.

Beneath its custom carbon fibre bodywork, the plug-in hybrid (PHEV) Fenomeno utilises a thoroughly reworked mechanical architecture derived from the Revuelto, establishing itself as the fastest road-going vehicle in Lamborghini’s history.

The vehicle balances its extreme power-to-weight ratio through specialized hardware, including an advanced 6D motion sensor that measures acceleration across six axes, race-derived firm dampers, and high-end CCM-R Plus carbon-ceramic brakes adapted directly from Lamborghini’s SC63 endurance race car.

The Fenomeno features a 6.5-litre naturally aspirated V12 engine with 3 electric motors, which produce a combined 1,080 CV (1,065 hp) – with the internal combustion engine contributing a record 835 CV on its own, making it Lamborghini's most powerful V12 ever produced. The vehicle can accelerate from zero to 100 kmph in a claimed 2.4 seconds, while a zero to 200 kmph can be attained in 6.7 seconds. It has a top speed of over 350 kmph. It features a class-leading weight-to-power ratio of 1.64 kg/CV.

The Fenomeno is strictly limited to 29 units globally for the coupe version (complemented by an even rarer 15-unit Roadster variant).

Mitja Borkert, Design Director, Automobili Lamborghini, said, “This valuable and renowned recognition confirms the direction of the design DNA we are shaping with the team at Lamborghini Centro Stile, and underscores our future strategy. Fenomeno is a manifesto of style that expands our design language once again in an unexpected way, going beyond expectations and continuing the bloodline of our successful few-off cars in an athletic and elegant way."

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Renault India, a wholly-owned subsidiary of the French Renault Group, has announced the official ARAI-certified fuel efficiency for the new Duster Turbo TCe 100. The upcoming midsize SUV achieves a certified fuel economy of 19.41 kmpl, aiming to offer a balance of everyday performance and low fuel consumption.

The TCe 100 powertrain has been developed exclusively for the Duster line and features specific tuning to optimise thermal efficiency and power delivery. The SUV is built on Renault's all-new RGMP platform. The engine and drivetrain are comprehensively engineered to align with this advanced architecture's structural dynamics.

The turbocharged petrol engine produces a peak power output of 100 PS and 160 Nm of torque. Power is sent to the wheels via a 6-speed manual transmission, calibrated to deliver responsive performance and a smooth driving experience across varied road conditions.

Dr V. Vikraman, Chief of Renault Engineering at Renault Group India, said, “The ARAI-certified fuel efficiency reflects Renault’s focus on practical engineering and customer value. The Turbo TCe 100 engine uses turbocharging and efficient combustion to deliver responsive performance with strong fuel economy. With the 6‑speed manual transmission, the powertrain provides a balanced and efficient driving experience.”

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Hyundai Motor India, one of the leading passenger vehicle manufacturers, has announced the launch of the ‘Hyundai Innovation Challenge 2026’. The initiative invites applications from high-potential startups to collaborate on developing next-generation mobility and automobile technologies.

The program is curated and supported in partnership with ZER01NE, Hyundai Motor Group’s global open innovation platform. The challenge is structured as a 6-month innovation initiative designed to bridge the gap between entrepreneurial concepts and commercial validation. Hyundai Motor India is seeking cutting-edge software and hardware solutions across several core technology pillars – electrification & alternative energy systems; new mobility models & connectivity frameworks; Advanced Driver Assistance Systems (ADAS); Artificial Intelligence (AI)-driven automotive tools and next-generation integrated vehicle technologies.

While the application platform outlines 15 specific focus areas, the automaker encourages startups to submit any disruptive ideas that demonstrate strong potential for high-impact mobility solutions, even if they fall outside the listed criteria.

The program will run on a structured evaluation pipeline managed by LINK Innovation, a global startup consulting and accelerator platform. Startups can submit their entries through the designated LINK Innovation website until the end of June 2026. Applications will be reviewed on a rolling basis throughout the open timeline, judged against a set of preliminary technical and operational parameters. Shortlisted startups will undergo a rigorous review focusing specifically on their technology and product readiness levels. Shortlisted candidates will progress to a final pitch round hosted before HMIL's top management.

The selected startups for the final cohort will gain access to Hyundai's industrial capabilities to transform theoretical concepts into market-ready products. They will get opportunities to co-create future mobility solutions alongside Hyundai Motor India, backed by dedicated Proof-of-Concept (PoC) grants. Hands-on technical guidance and expert mentorship from engineering specialists. Access to Hyundai’s robust commercial ecosystem and customer base to unlock market exposure. Long-term avenues for potential corporate investments and enduring strategic business partnerships.

Tarun Garg, Managing Director & CEO, Hyundai Motor India, said, "At Hyundai Motor India, we strongly believe that the future of mobility will be shaped by collaboration, innovation and bold thinking. The Hyundai Innovation Challenge, curated in partnership with Hyundai Motor Group's ZER01NE team, is designed to bring together some of the brightest minds and most promising startups to co-create solutions that redefine mobility."

“Given India’s dynamic entrepreneurial ecosystem and its growing influence on global innovation, the Hyundai Innovation Challenge is poised to bring new tech innovations to the world of mobility. At HMIL, we see startups as partners and co-creators of a smarter, more sustainable future," said Garg.

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