C5 Aircross Heralds Citroen’s Journey In India

C5 Aircross Heralds Citroen’s Journey In India

According to the company, C5 Aircross SUV is introduced in India after rigorous testing of the vehicle for over 2.5 lakh kilometres on different terrains and varied weather conditions across the country. Globally, the brand is illustrated by its unique comfort signature accomplished by five key objectives of the brand’s refined comfort, defined in the new vehicle. These include the flying carpet effect - for cushioning the discomfort from road bumps through the progressive hydraulic cushion equipped suspension system, exclusively developed by the vehicle maker.

Comfortable interiors – for a stress-free travel environment, the design cocoons the occupants in comfort with an acoustic windscreen & front window glasses, advanced comfort seats with memory foam. It offers panoramic life with a brighter and airier cabin and panoramic (only in the top-end variant) sunroof.

Intuitive Technologies - to simplify life on board through its offerings including grip control system with multiple drive surface options, blind-spot monitoring system, park assist feature which enables parking of the car with only the brake and accelerator control while the car steers itself. Besides, the engine stop & start function help conserve fuel. It has a 12.3-inch digital driver display, an 8-inch infotainment touchscreen with a phone mirroring function. These are fuelled by the 2.0-litre diesel engine and 8-speed automatic transmission with shift and park by wire control, giving a comfortable drive.

Well, does the car offer all that the manufacturer has promised? To check this out, we took a spin recently on a stretch that has a mix of traffic, a reasonable rough patch and a highway.

Though a host of technologies offers the occupants’ comfort, the prime amongst them is the progressive hydraulic cushions, which is different from the suspension system in other cars in the same segment or below. These specialised suspension systems are primarily used in high-end cars, and the speciality is that, unlike the conventional suspension system having shock absorbers, springs, and mechanical stops, the system offered by Citroen has two progressive hydraulic cushions – one at the top and the other at the bottom – for rebound and compression.

While driving on normal surfaces, the shock absorbers and springs control vertical movement without progressive hydraulic cushions. In potholes and rough patches, the shock absorbers and springs work together with the progressive hydraulic cushions.

As they are located at both the ends of the vehicle’s suspension travel, they help cushion slow movement more gradually than a conventional mechanical stop. In the conventional system, the absorbed energy is partially returned, giving discomfort to the vehicle’s occupants.

In the case of progressive hydraulic cushions, the absorbed energy is dissipated due to dual hydraulic cushions, eventually delivering a ‘magic carpet ride’ for the C5 Aircross. Besides, specific design, structural bonding and seats amply the comfort inside the car.

The first impression that the car gives when onboard is comfortable seating for the driver and other occupants. A thick, textured foam flown over the high-density foam at the surface makes the seat really comfortable. Three separate seats are provided in the rear with individual tracks to move forward and backwards. In addition to seats, clear outside view for the driver that is accentuated by the cut-glass beyond the C-pillar.

The clean dashboard with the infotainment system gives a nostalgic feeling of a component system or deck with a turntable, amplifier and cassette player sandwiched between two towers of speakers boxes. There is enough storage in the car – about 36 litres, in addition to 580L boot space; 720L when the rear seats moved forward and 1,630L with the modular rear seats folded away. The boot can be opened by moving your foot under the rear bumper and close with the touch of a button.

Citroen has gone one step ahead in providing even aircon controls in the touchscreen. Though it may be a good innovation to remove a cluster of knobs from the dashboard, it may not give the touch and feel of the knob, which does not need the driver’s attention to divert it to control, while is it not the case in the touch screen.

The DNA of an SUV is to take varied and challenging surfaces in its stride. The Citroën C5 Aircross SUV does precisely that with grip control, which provides secure traction in all conditions, through five modes – standard (ESC), snow, all-terrain (mud, damp grass, etc.), sand and traction control off – that you can select instantly using a dial on the centre console. Besides, it has a hill descent assist feature.

The exterior looks are different and pleasing, which makes the vehicle a head-turner. The feminist looks may attract many women customers as they would like to be behind an SUV’s wheels.

Though the company claims that the vehicle is meant for India, it was not evident on several fronts:

1. Like the other European and American vehicles, the C5 Aircross maintained the turn indicator lever on the left and the wiper on the right.

2. The bonnet opening lever is placed near the front door hinges of the left-hand side. This is not easy while entering star hotels and other secured areas as they expect to open the bonnet for security checks. While driving alone, the driver has to either step out and go to the co-passenger side, open the front door, lift the lever or he or she may have to seek others help to open it.

3. The vehicle is assembled at the company’s Chennai plant with SKD kits that comprise painted body shells. The kit includes even tyres, seats and battery, that can be easily localised. These will inflate the cost.

Still, the new brand - Citroen and its new SUV C5 Aircross can make it in the Indian market provided it satisfies the customers on all fronts.

 

La Maison Citroën

 

Citroën is ready for India with the launch of “La Maison Citroën” phygital showrooms. La Maison Citroën will disrupt the codes of traditional automobile distribution. It is a ‘feels like home’ comfort experience with its warm, friendly and colourful ambience. A giant screen placed on the façade attracts passers-by, encouraging them to walk inside. The warm interiors featuring a natural wood finish and colourful inscriptions invite customers to experience the Citroën brand and its century-old legacy.

A full digital ecosystem will link seamlessly the digital experience of customers and enrich the showroom’s journey with ATAWADAC - AnyTimeAnyWhereAnyDeviceAnyContent - with High Definition 360° 3D Configurator reception Bar, high definition 3D configurator, Citroen Origins touchscreen.

As part of the 360° Comfort strategy for India, Citroën will offer a range of services, including attractive finance and leasing services through Citroën Finance and Insurance and 30-minute Guaranteed Trade-In facility.

L’Atelier Citroen, the aftersales workshop, will offer innovative services including Anytime Anywhere, Access and Virtual Remote Diagnostics. (MT)

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    Mahindra SUV Sales See 28% Growth In April 2025

    Mahindra

    Mumbai-based automotive major Mahindra & Mahindra has announced its wholesales for April 2025 at 84,170 vehicles, a growth of 19 percent, including exports.

    The auto major sold a total of 52,330 SUVs in the domestic market, which was 28 percent higher than 41,008 SUVs sold for the same period last year. Commercial vehicle sales in the domestic market came at 22,989 units, which was 4 percent YoY. 

    Veejay Nakra, President, Automotive Division, Mahindra & Mahindra, said, “Building on the strong momentum of last year's performance, we began the year on a strong note in April by achieving SUV sales of 52,330 units, a growth of 28 percent and total vehicle sales of 84,170 units, a 19 percent growth over the same month last year. These numbers indicate the strength of our portfolio and customer offerings.”

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      JSW MG Motor India Sells 5,829 Vehicles In April 2025

      JSW MG Motor Windsor EV

      JSW MG Motor India, a leading passenger vehicles manufacturer, has announced its wholesales for April 2025.

      The company reported sales of 5,829 units, which was 23 percent higher over April 2024, when it sold 4,725 vehicles.

      Interestingly, the automaker's popular offering, the Windsor EV, has continued to be the top-selling electric passenger vehicle for the seventh month in a row.

      JSW MG Motor India's Windsor EV has now gone home to over 20,000 customers.

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        SUVs & Exports Power Maruti Suzuki India Sales in April 2025

        Maruti Suzuki Swift

        Maruti Suzuki India, the country’s largest carmaker, has reported its wholesales of 179,791 units in April 2025, marking a 7 percent increase compared to 168,089 units sold in April 2024. The growth was primarily propelled by strong performance in utility vehicles and a sharp rise in export volumes.

        Domestic sales, including passenger and light commercial vehicles, remained flat with 142,053 units, as compared to 140,448 units in April 2024. Within this, light commercial vehicles (LCVs) like the Super Carry saw a significant jump of 34.2 percent, with sales rising to 3,349 units from 2,496 units last year.

        In the passenger vehicle segment, SUVs such as the Brezza, Ertiga, Grand Vitara and others recorded a 4.4 percent increase, selling 59,022 units compared to 56,553 in the previous year. However, sales for Eeco declined by 5.2 percent, while the mini segment (Alto, S-Presso) saw a sharp 45 percent drop, falling to 6,332 units from 11,519 units. The compact segment, which includes high-volume models like the Baleno and Swift, grew by 8.1 percent, reaching 61,591 units.

        Sales to Toyota Kirloskar Motor rose sharply by 79.2 percent, from 5,481 units to 9,827 units, indicating a growing demand for cross-badged products.

        The standout performer was the export segment, which surged 26 percent to 27,911 units from 22,160 units in April 2024. This strong export growth helped bolster the company’s overall numbers despite weaknesses in domestic sub-segments.

        While some product lines such as the mid-size sedan Ciaz (-63 percent) continue to struggle.

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          Tata Motors Reports 72,753 Units Sold in April 2025; PV and CV Segments Show Decline

          Tata Motors

          Tata Motors reported total wholesales of 72,753 units for April 2025, reflecting a 6 percent year-on-year decline from 77,521 units in April 2024.

          The passenger vehicle (PV) segment, including electric vehicles, accounted for 45,532 units, down 5 percent from 47,983 units in the same month last year. Within this, domestic PV sales dropped 6 percent to 45,199 units, while international business (IB) sales rose significantly to 333 units, up from 100 units. Electric vehicle sales (domestic + IB) declined 16 percent year-on-year to 5,318 units.

          Commercial vehicle (CV) sales stood at 27,221 units, marking an 8 percent YoY drop from 29,538 units in April 2024. Domestic CV sales contracted 10 percent to 25,764 units, while CV exports (IB) grew 43 percent to 1,457 units. Key sub-segments like Small Commercial Vehicles (SCV) and pickups saw a steep 23 percent decline.

          Despite growth in certain categories like ILMCV trucks and passenger carriers, overall sales momentum was tempered across both PV and CV segments.

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