Festive Season Powers Auto Retail In October, FADA Calls For Strategic Planning And Cautious Optimism

Auto retail

The automotive retail sales in India is back in the green, and for October 2024, the convergence of Navratri and Diwali has helped register robust growth across segments.

According to the latest data released by the Federation of Automobile Dealers Association (FADA), a total of 2.8 million vehicles were registered last month, up 32.14 percent YoY, compared to 2.14 million vehicles sold last year.

This included 2 million two-wheelers (+36.34 percent YoY); 122,846 three-wheelers (+11.45 percent YoY); 483,159 passenger vehicles (+32.38 percent YoY); 64,433 tractors (+3.08 percent YoY) and 97,411 commercial vehicles (+6.37 percent YoY).

C S Vigneshwar, President, FADA stated that festivities traditionally account for 30–35 percent of total annual auto sales. The industry was keenly observing how October would unfold.

He said, “With dealers entering this crucial period fully committed and carrying all-time high inventory levels, the month did not disappoint!”

FADA shared that the rural market once again played a leading role in driving growth, particularly in the two-wheeler and passenger vehicle segments. Additionally, the Government of India's announcement of an increase in the Minimum Support Price (MSP) for Rabi crops further boosted market sentiments.

The two-wheeler sales were driven by festive schemes, discounts along with new model launches that drove consumer interest. The dealers were able to support the demand on the back of better stock availability and suppliers from OEMs.

In the passenger vehicle segment too, aggressive offers, attractive schemes and new model introductions further stimulated demand.

“Enhanced vehicle availability and strong market interest, especially for SUVs and new products, also contributed to the exceptional sales. However, despite strong sales, PV OEMs continue to heavily stock dealers, resulting in inventory levels decreasing by only five days, with overall inventory still at a high of 75–80 days. This may thus lead the season of substantial discounts to continue until the end of the calendar year,” cautioned Vigneshwar.

The commercial vehicle segment growth was driven by various factors such as supportive agricultural markets and bulk purchases, particularly for container movements.

FADA states that however dealers faced challenges such as slow demand, sluggish construction activities, financial issues among customers and increased vehicle prices leading to higher EMIs.

“Overall, while there were areas of growth, the CV market faced headwinds that tempered its overall performance,” he shared.

Great Indian wedding

While the automotive industry has been seeing a mixed results in terms of retail demand, the expectation for the rest of the calendar year remains positive. An estimated 4.8 million weddings are scheduled across the country in November and December 2024. This is expected to bring an ‘unprecedented surge’ in demand for wedding-related goods and services.

For the automotive industry this could further amplify demand for two-wheelers and passenger vehicles. In the CV segment, while supportive agricultural markets and continued bulk purchases may contribute positively, dealers remain vigilant due to factors like sluggish construction activities, financial constraints among customers and an anticipated decrease in demand post-festivities.

But on the other hand, for the passenger vehicle segment, there are apprehensions about potential slowdowns caused by customers postponing purchases in anticipation of better year-end discounts. FADA also urges, PV OEMs to further rationalise supply.

The auto retail body states that while the industry is optimistic about near-term growth driven by the wedding season and favourable market conditions, dealers are mindful of potential challenges that could affect sales momentum as the year concludes.

‘The mixed sentiments reflected in the survey highlight the need for strategic planning and cautious optimism as the auto sector navigates the remaining months of the year,’ the note concluded.

AUTO RETAIL SALES IN INDIA
Category Oct '24 Oct '23 Change (in units) Change (in %) Sep '24 Change (in %)
YoY YoY MoM
Two-wheeler 2,065,095 1,514,634 550,461 36.34% 1,204,259 71.48%
Three-wheeler 122,846 110,221 12,625 11.45% 106,524 15.32%
E-Rickshaw (P) 43,982 45,745 -1,763 -3.85% 44,043 -0.14%
E-Rickshaw with Cart (G) 5,892 3,019 2,873 95.16% 4,569 28.96%
Three-wheeler (Goods) 12,709 10,958 1,751 15.98% 9,108 39.54%
Three-wheeler (Passenger) 60,169 50,433 9,736 19.30% 48,714 23.51%
Three-wheeler (Personal) 94 66 28 42.42% 90 4.44%
Passenger Vehicle 483,159 364,991 118,168 32.38% 275,681 75.26%
Tractor 64,433 62,507 1,926 3.08% 62,542 3.02%
Commercial Vehicle 97,411 91,576 5,835 6.37% 74,324 31.06%
LCV 56,015 51,340 4,675 9.11% 41,715 34.28%
MCV 6,557 6,164 393 6.38% 6,090 7.67%
HCV 29,525 29,869 -344 -1.15% 22,941 28.70%
Others 5,314 4,203 1,111 26.43% 3,578 48.52%
Total 2,832,944 2,143,929 689,015 32.14% 1,723,330 64.39%

Representational image courtesy: TomFlick/Pexels

Maruti Suzuki India Reports Highest-Ever Monthly Sales In April 2026, To Focus On Unlocking Capacities

Maruti Suzuki India

Maruti Suzuki India (MSIL), the country’s largest passenger vehicle manufacturer, has kicked off the new fiscal year with a historic performance, reporting its highest-ever monthly sales in April 2026.

The company dispatched a staggering 239,646 units, bolstered by a significant resurgence in the small car segment and a relentless push in the SUV space.

During a post-sales conference, Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India and Rahul Bharti, Senior Executive Officer, Corporate Affairs, Maruti Suzuki India highlighted a shifting landscape where traditional entry-level models are finding new life alongside the company’s aggressive EV and SUV expansion.

In a notable shift from recent industry trends, Maruti’s Mini segment (including Alto, Celerio, S-Presso and WagonR) witnessed a massive 253.7 percent growth. The overall small car category grew by 74.4 percent YoY, a surge management attributed to ‘unlocking’ production capacity that was previously constrained.

"As we had capacity to increase production, the sales of the mini segment have grown, especially from people upgrading from two-wheelers to passenger vehicles," noted Banerjee.

Simultaneously, the SUV portfolio reached an all-time high of 55,062 units. The newly launched Victoris has become a standout performer, clocking 13,700 sales last month and becoming the fastest model to hit the 50,000-unit milestone in India.

Maruti Suzuki India confirmed that SUVs now account for 30 percent of its total portfolio, and the company is closing in on the ‘pole position’ in the segment. Interestingly, the automaker’s other portfolio continues to grow as well.

CNG, EV Momentum and defying global headwinds

Sustainability and fuel efficiency continue to drive volumes. April saw the highest monthly CNG sales at 76,348 units. Remarkably, 4 out of every 10 cars sold by Maruti were now CNG-powered.

On the other hand, Maruti Suzuki India’s first electric SUV, the e-Vitara, saw 2,006 units domestic sales in April. Banerjee revealed that 85 percent of demand is skewed toward the higher 61kW variant. Full-scale production capacity is expected to be reached by the June-July window.

Despite ongoing geopolitical tensions in West Asia and uncertainty over the Strait of Hormuz, Maruti’s exports grew by 43.3 percent to 40,054 units.

Bharti emphasised a de-risking strategy, stating that leadership is about ‘growing exports with or without the war.’

The Jimny emerged as the star of the export stable, with 6,938 units shipped, primarily to Japan, making it the company’s highest-exported model for the month.

Focus on unlocking capacities

Going forward, Maruti Suzuki India remains upbeat on the remainder of the year, with on-ground stock remaining lean at 16-17 days as of May 1st.

At present, the focus is on unlocking and streamlining capacities with a massive pending booking list of 165,000 units, with the Ertiga remaining a key focus for ‘debottlenecking.’

Rural markets now contribute 52.3 percent of total sales, growing at 39 percent as Maruti penetrates deeper into the hinterlands.

Addressing the future of the Ignis, management hinted at a strategic refresh. While current production has ceased, the brand is expected to return in a ‘different avatar’ to meet evolving customer needs.

Overall, Banerjee expects the total industry volume (TIV) for April to land between 445,000 units and 450,000 units, a significant jump from 350,000 units last year. While rising fuel prices remain a potential threat to small car growth, the management remains bullish, citing ‘Triple Tailwinds’ – GST 2.0, income tax relief and reduced repo rates – as the primary drivers for a strong FY2027.

Toyota Kirloskar Motor Domestic Sales Grows 21% In April 2026

Toyota Innova Hycross

Toyota Kirloskar Motor (TKM), one of the leading passenger vehicle manufacturers, has announced its wholesales of 32,086 units for April 2026. This marks a 17 percent YoY growth, as compared to the 27,329 units sold in April 2025.

Interestingly, the company’s domestic volumes grew by 21 percent to 30,159 units, as against 24,833 units a year ago. On the other hand, exports declined by 23 percent to 1,927 units, as against 2,496 units for the same period last year.

Between January and April 2026, Toyota Kirloskar Motor has sold a total of 137,194 units, representing a 19 percent growth over the same period in 2025.

A significant achievement for the month was the Innova HyCross, which reached 200,000 cumulative sales milestone. The company noted that this reflects the increasing market acceptance of its hybrid vehicle offerings.

Sabari Manohar, Executive Vice-President, Sales-Service-Used Car Business, Toyota Kirloskar Motor, stated, “Our sales performance in April 2026 reflects steady and sustained progress, driven by a strong focus on customer centricity, product excellence and disciplined execution across markets. A key highlight during the month was the Innova HyCross achieving the 2‑lakh cumulative sales milestone, reinforcing the positive and growing market acceptance of our hybrid offerings. Despite evolving industry conditions, we continue to see good performance due to the consistent efforts to align technological innovations with customer expectations. We remain confident that this momentum, supported by our expanding product portfolio and a robust dealer network will sustain our progress in the months ahead.”

Renault India Sells 5,413 PVs In April 2026

Renault Duster

French automotive major Renault India has reported its domestic wholesales of 5,413 units in April 2026, which marks a 108 percent YoY growth, as compared to 2,602 units sold in April 2025.

The OEM said it has sustained double-digit growth following the launch of the new-generation Triber and Kiger in September 2025. Other key factors contributing to the April results include a strong response to the recently launched Renault Duster.

To support increasing demand, Renault India is growing its retail and service footprint, which includes the recently opened new "R store" and a workshop in Ranchi. With this, Renault India has expanded its sales and service touchpoints to 638 touchpoints across the country.

Nissan Motor India Sells 3,203 PVs In April 2026

Nissan

Nissan Motor India, a leading passenger vehicle manufacturer, has announced its wholesales performance for April 2026, signalling a 75 percent uptick, albeit a low-year-ago base.

The company reported wholesales of 5,388 units, including 3,203 units in the domestic market and 2,185 units through exports.

Nissan Motor India has accelerated its product portfolio with the recent introduction of the Gravite, which it said had received strong market response. At the same time, the Nissan Magnite continues to be a key pillar for the brand, further consolidating Nissan’s position in the competitive compact SUV segment.

Saurabh Vatsa, Managing Director, Nissan Motor India, said, “We are extremely encouraged by the positive start to the new financial year. The overwhelming customer response to the all-new Nissan Gravite reaffirms our approach of offering products that are aligned with the evolving expectations of the Indian consumers, together with the continued success of the Nissan Magnite. The momentum strengthens our confidence in the market, as we prepare to bring in new products & expand our network footprint across the country, within this financial year.”