The automotive retail sales in India is back in the green, and for October 2024, the convergence of Navratri and Diwali has helped register robust growth across segments.

According to the latest data released by the Federation of Automobile Dealers Association (FADA), a total of 2.8 million vehicles were registered last month, up 32.14 percent YoY, compared to 2.14 million vehicles sold last year.

This included 2 million two-wheelers (+36.34 percent YoY); 122,846 three-wheelers (+11.45 percent YoY); 483,159 passenger vehicles (+32.38 percent YoY); 64,433 tractors (+3.08 percent YoY) and 97,411 commercial vehicles (+6.37 percent YoY).

C S Vigneshwar, President, FADA stated that festivities traditionally account for 30–35 percent of total annual auto sales. The industry was keenly observing how October would unfold.

He said, “With dealers entering this crucial period fully committed and carrying all-time high inventory levels, the month did not disappoint!”

FADA shared that the rural market once again played a leading role in driving growth, particularly in the two-wheeler and passenger vehicle segments. Additionally, the Government of India's announcement of an increase in the Minimum Support Price (MSP) for Rabi crops further boosted market sentiments.

The two-wheeler sales were driven by festive schemes, discounts along with new model launches that drove consumer interest. The dealers were able to support the demand on the back of better stock availability and suppliers from OEMs.

In the passenger vehicle segment too, aggressive offers, attractive schemes and new model introductions further stimulated demand.

“Enhanced vehicle availability and strong market interest, especially for SUVs and new products, also contributed to the exceptional sales. However, despite strong sales, PV OEMs continue to heavily stock dealers, resulting in inventory levels decreasing by only five days, with overall inventory still at a high of 75–80 days. This may thus lead the season of substantial discounts to continue until the end of the calendar year,” cautioned Vigneshwar.

The commercial vehicle segment growth was driven by various factors such as supportive agricultural markets and bulk purchases, particularly for container movements.

FADA states that however dealers faced challenges such as slow demand, sluggish construction activities, financial issues among customers and increased vehicle prices leading to higher EMIs.

“Overall, while there were areas of growth, the CV market faced headwinds that tempered its overall performance,” he shared.

Great Indian wedding

While the automotive industry has been seeing a mixed results in terms of retail demand, the expectation for the rest of the calendar year remains positive. An estimated 4.8 million weddings are scheduled across the country in November and December 2024. This is expected to bring an ‘unprecedented surge’ in demand for wedding-related goods and services.

For the automotive industry this could further amplify demand for two-wheelers and passenger vehicles. In the CV segment, while supportive agricultural markets and continued bulk purchases may contribute positively, dealers remain vigilant due to factors like sluggish construction activities, financial constraints among customers and an anticipated decrease in demand post-festivities.

But on the other hand, for the passenger vehicle segment, there are apprehensions about potential slowdowns caused by customers postponing purchases in anticipation of better year-end discounts. FADA also urges, PV OEMs to further rationalise supply.

The auto retail body states that while the industry is optimistic about near-term growth driven by the wedding season and favourable market conditions, dealers are mindful of potential challenges that could affect sales momentum as the year concludes.

‘The mixed sentiments reflected in the survey highlight the need for strategic planning and cautious optimism as the auto sector navigates the remaining months of the year,’ the note concluded.

Representational image courtesy: TomFlick/Pexels

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Tata Motors Passenger Vehicles, one of the leading car manufacturers in the country, has unveiled the new Tata Sierra, which it said has been designed to honour its predecessor while redefining what a modern Indian SUV can be.

The SUV is a re-interpretation of the original's soul, bridging heritage and the future. It stands as a halo product, set to lead the next chapter of the company’s design. Clean surfaces replace ornamentation, while the proportions, long wheelbase, upright stance and powerful shoulders emphasise its stance.

The Sierra’s exterior design reinterprets the silhouette of the original. The three-quarter glasshouse has been reimagined using a panoramic roof, flush glazing and a black-painted roof finisher. This maintains the airy character of the original while meeting safety and aerodynamic standards. The long wheelbase, roofline and width deliver better aerodynamics and visual balance.

At the front, the Sierra features the Light Saber, a full-width LED DRL that forms a single curve across the fascia. This lighting signature is mirrored in the rear light bar. Complementing it are R19 alloy wheels, flush door handles and gloss black cladding. The Clamshell tailgate, wide rear haunches and floating-roof effect give it road presence.

Inside, the Sierra features a ‘Living Room Philosophy,’ aiming to create a lounge space on wheels. The TheatrePro multi-screen setup features a Horizon View screen layout, offering digital experiences for both driver and passenger. This integrates with the SonicShaft Soundbar with a JBL Black 12-speaker system, which, combined with Dolby Atmos, transforms the cabin into an acoustic experience. The PanoraMax (sunroof plus surround view glasshouse) recreates the openness of the original Sierra’s glass canopy. The cabin architecture is horizontal, accentuating width and openness.

Interestingly, even before its launch, the Sierra SUV design has been recognised globally by winning the Red Dot Design Award. The jury in 2025 consisted of 15 experts from 13 countries.

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Tata Motors Passenger Vehicles (TMPVL), one of the leading car manufacturers in the country, has announced its financial results for Q2 FY2026.

The company reported revenue of INR 723 billion, down 13.5 percent YoY and loss before tax came at INR 54.62 billion, down 47 percent YoY. On the other hand, the net profit came at 762 billion, on the back of a notional profit on disposal of discontinued operations of INR 826 billion.

The consolidated performance was significantly impacted by a cyber incident at Jaguar Land Rover (JLR).

Tata Motors-owned British luxury marque brand Jaguar Land Rover reported revenue was down by 24.3 percent to GBP 4.9 billion in Q2 FY26. All JLR metrics were impacted by the cyber incident.

Adrian Mardell, Chief Executive Officer, JLR, said, “JLR’s performance in the second quarter of FY26 was impacted by significant challenges, including a cyber incident that stopped our vehicle production in September and the impact of US tariffs. JLR has made strong progress in recovering its operations safely and at pace following the cyber incident. In our response we prioritised client, retailer and supplier systems and I am pleased to confirm that production of all our luxury brands has resumed."

On the other hand, Tata Motors Passenger Vehicles domestic business saw steady performance during the quarter, rebounding post GST reductions. Revenues were up 15.6 percent at INR 135 billion. During the period, EV sales surged by nearly 60 percent YoY with nearly 25,000 units sold. Alternative powertrains continue to grow, with EV penetration at 17 percent and CNG at 28 percent in Q2 FY2026.

Shailesh Chandra, Managing Director & CEO, Tata Motors Passenger Vehicles, said, “Q2 FY2026 was a landmark quarter for Tata Motors Passenger Vehicles, marked by double-digit year-on-year growth in wholesale volumes and registrations, alongside several record-breaking milestones. Our growth was powered by our multi-powertrain portfolio, with CNG & EV volumes accounting for 45 percent of our volumes in Q2. EV sales surged by nearly 60 percent YoY with nearly 25 thousand units sold in Q2, reaffirming our leadership in sustainable mobility."

The overall global situation remains challenging. Management expects an all-round improvement in performance in H2 FY26.

PB Balaji, Group Chief Financial Officer, Tata Motors said: “It has been a difficult period for the business. However, we are committed to emerging from the cyber incident even stronger. With the demerger completed, both JLR and domestic PV businesses are well poised to leverage the significant opportunities provided by this exciting industry. Demand situation remains challenging globally but domestically there are signs of resurgence. In this context, our strategy is clear, plans robust and we will continue to execute them with speed and rigour to win."

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Toyota Kirloskar Motor has announced the full itinerary for the DRUM TAO India Tour 2025, a major cultural initiative developed in partnership with the renowned Japanese performance troupe. This collaboration is designed to transcend a typical corporate sponsorship, embodying Toyota’s ‘Mobility for All’ philosophy by facilitating a dynamic exchange of ideas, creativity and human spirit between Japan and India. The partnership aims to build a meaningful bridge between the two cultures, fostering appreciation and engaging deeply with the nation's youth.

The tour is scheduled to commence on 15 November with a spectacular opening at the Cherry Blossom Festival in Shillong. From there, the production will journey across 14 cities, including Varanasi, Delhi, Mumbai, Chennai and Kolkata, before reaching its final destination for a concluding performance in Bangalore on 21 December 2025. For over two decades, DRUM TAO has captivated global audiences with its powerful artistry, masterfully blending the intense energy of Taiko drumming with elegant choreography and the melodic strains of Shinobue flutes.

This tour promises to be an immersive experience, uniting Japanese precision and discipline with India's own vibrant diversity. Each event will serve as a celebration of shared values like innovation and global unity, using the universal language of rhythm to create a powerful, cross-generational connection.

Varinder Wadhwa, Vice President, Sales-Service-Used Car Business & Profit Enhancement, Toyota Kirloskar Motor, said, “We are thrilled to collaborate and host world-class artists DRUM TAO in India. India’s youth, especially Gen Z, are increasingly engaging with cultures from around the world, through music, art and lifestyle, thus shaping a new era of dynamic expression. Music, above all, serves as a universal language, bridging diverse experiences and sparking creativity, energy and joy. Through the DRUM TAO India Tour, we aim to connect with young audiences across the country, celebrating cultural exchange and inspiring them through the power of rhythm, performance and shared experiences.”

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Tata Motors Passenger Vehicles has announced the introduction of the Curvv model with new and enhanced executive features. The company has enhanced interior space across all Curvv variants (ICE and EV) through engineering innovations, with a focus on rear seat comfort and practicality.

The Curvv now features: India’s first R-Comfort Seats with Passive Ventilation. Serenity Screen Rear Sunshades. EasySip Cup Docks on the Rear Armrest. A Dashboard Insert in White Carbon Fibre finish and lighter Interior (Lalitpur Grey) with Plush Benecke-Kaliko Leatherette Seats.

The coupe SUV also introduces TwinZone Climate Concierge Air Conditioning. The Curvv.ev takes comfort further with the addition of a PureComfort Rear Co-Passenger Footrest and ErgoWing Headrest.

This enhanced version will be available in all Accomplished personas of the Curvv, starting at INR 1.45 million, and in the Accomplished and Empowered personas of the Curvv.ev, starting at INR 1.84 million.

The Curvv features a voice-activated panoramic sunroof with mood lighting, a gesture-activated powered tailgate, and a 500-litre boot space. Technology includes a 31.24 cm 12.3-inch Cinematic Touchscreen Infotainment System by HARMAN, paired with a 9-speaker JBL sound system and Arcade.ev.

The Curvv is available in both ICE (Hyperion gasoline direct injection, 1.2-litre Revotron Petrol and 1.5-litre KryoJet Diesel engines and EV powertrains, offering both automatic and manual transmission options.

The vehicle is equipped with Level 2 ADAS and holds a 5-star Bharat NCAP safety rating.

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