Festive Season Powers Auto Retail In October, FADA Calls For Strategic Planning And Cautious Optimism

Auto retail

The automotive retail sales in India is back in the green, and for October 2024, the convergence of Navratri and Diwali has helped register robust growth across segments.

According to the latest data released by the Federation of Automobile Dealers Association (FADA), a total of 2.8 million vehicles were registered last month, up 32.14 percent YoY, compared to 2.14 million vehicles sold last year.

This included 2 million two-wheelers (+36.34 percent YoY); 122,846 three-wheelers (+11.45 percent YoY); 483,159 passenger vehicles (+32.38 percent YoY); 64,433 tractors (+3.08 percent YoY) and 97,411 commercial vehicles (+6.37 percent YoY).

C S Vigneshwar, President, FADA stated that festivities traditionally account for 30–35 percent of total annual auto sales. The industry was keenly observing how October would unfold.

He said, “With dealers entering this crucial period fully committed and carrying all-time high inventory levels, the month did not disappoint!”

FADA shared that the rural market once again played a leading role in driving growth, particularly in the two-wheeler and passenger vehicle segments. Additionally, the Government of India's announcement of an increase in the Minimum Support Price (MSP) for Rabi crops further boosted market sentiments.

The two-wheeler sales were driven by festive schemes, discounts along with new model launches that drove consumer interest. The dealers were able to support the demand on the back of better stock availability and suppliers from OEMs.

In the passenger vehicle segment too, aggressive offers, attractive schemes and new model introductions further stimulated demand.

“Enhanced vehicle availability and strong market interest, especially for SUVs and new products, also contributed to the exceptional sales. However, despite strong sales, PV OEMs continue to heavily stock dealers, resulting in inventory levels decreasing by only five days, with overall inventory still at a high of 75–80 days. This may thus lead the season of substantial discounts to continue until the end of the calendar year,” cautioned Vigneshwar.

The commercial vehicle segment growth was driven by various factors such as supportive agricultural markets and bulk purchases, particularly for container movements.

FADA states that however dealers faced challenges such as slow demand, sluggish construction activities, financial issues among customers and increased vehicle prices leading to higher EMIs.

“Overall, while there were areas of growth, the CV market faced headwinds that tempered its overall performance,” he shared.

Great Indian wedding

While the automotive industry has been seeing a mixed results in terms of retail demand, the expectation for the rest of the calendar year remains positive. An estimated 4.8 million weddings are scheduled across the country in November and December 2024. This is expected to bring an ‘unprecedented surge’ in demand for wedding-related goods and services.

For the automotive industry this could further amplify demand for two-wheelers and passenger vehicles. In the CV segment, while supportive agricultural markets and continued bulk purchases may contribute positively, dealers remain vigilant due to factors like sluggish construction activities, financial constraints among customers and an anticipated decrease in demand post-festivities.

But on the other hand, for the passenger vehicle segment, there are apprehensions about potential slowdowns caused by customers postponing purchases in anticipation of better year-end discounts. FADA also urges, PV OEMs to further rationalise supply.

The auto retail body states that while the industry is optimistic about near-term growth driven by the wedding season and favourable market conditions, dealers are mindful of potential challenges that could affect sales momentum as the year concludes.

‘The mixed sentiments reflected in the survey highlight the need for strategic planning and cautious optimism as the auto sector navigates the remaining months of the year,’ the note concluded.

AUTO RETAIL SALES IN INDIA
Category Oct '24 Oct '23 Change (in units) Change (in %) Sep '24 Change (in %)
YoY YoY MoM
Two-wheeler 2,065,095 1,514,634 550,461 36.34% 1,204,259 71.48%
Three-wheeler 122,846 110,221 12,625 11.45% 106,524 15.32%
E-Rickshaw (P) 43,982 45,745 -1,763 -3.85% 44,043 -0.14%
E-Rickshaw with Cart (G) 5,892 3,019 2,873 95.16% 4,569 28.96%
Three-wheeler (Goods) 12,709 10,958 1,751 15.98% 9,108 39.54%
Three-wheeler (Passenger) 60,169 50,433 9,736 19.30% 48,714 23.51%
Three-wheeler (Personal) 94 66 28 42.42% 90 4.44%
Passenger Vehicle 483,159 364,991 118,168 32.38% 275,681 75.26%
Tractor 64,433 62,507 1,926 3.08% 62,542 3.02%
Commercial Vehicle 97,411 91,576 5,835 6.37% 74,324 31.06%
LCV 56,015 51,340 4,675 9.11% 41,715 34.28%
MCV 6,557 6,164 393 6.38% 6,090 7.67%
HCV 29,525 29,869 -344 -1.15% 22,941 28.70%
Others 5,314 4,203 1,111 26.43% 3,578 48.52%
Total 2,832,944 2,143,929 689,015 32.14% 1,723,330 64.39%

Representational image courtesy: TomFlick/Pexels

Maruti Suzuki India Partners Telangana Transport Department To Deploy 12 Automated Driving Test Tracks

Maruti Suzuki India - Telangana Transport Department

Maruti Suzuki India has signed a Memorandum of Agreement (MoA) with the Transport Department, Government of Telangana, to set up 12 Automated Driving Test Tracks across six locations under its corporate social responsibility initiative. The tracks will be established at Ibrahimpatnam, Karimnagar, Kondapur, Medchal, Nagole and Uppal.

The facilities will evaluate applicants for two-wheeler, light motor vehicle and heavy motor vehicle driving licences, with heavy motor vehicle testing available at the Nagole and Karimnagar locations.

The tracks will feature high-definition cameras, RFID sensors, analytics software and an integrated IT system to automate testing in accordance with Central Motor Vehicle Rules.

With this agreement, Maruti Suzuki India's operational network of automated test tracks expands to 98 locations across nine states and two union territories. The company has also established eight Institutes of Driving and Traffic Research and 19 Road Safety Knowledge Centres in collaboration with state governments, evaluating over 5.5 million individuals.

K Ilambarithi, Transport Commissioner for the Government, Telangana, said, "Road safety remains a key priority for Telangana. Through technology, stronger enforcement, and improved driver testing, we are working to build safer roads. We welcome car market leader Maruti Suzuki’s partnership in establishing 12 Automated Driving Test Tracks across 6 locations in the state. These tracks will make driving tests more transparent and efficient, while ensuring that only competent and qualified applicants are awarded driving licenses."

Rahul Bharti, Senior Executive Officer of Corporate Affairs at Maruti Suzuki India, said, "Driver skill is key to ensuring road safety. ADTTs bring fairness and transparency, to the licensing process by eliminating human bias. ADTTs will ensure rigorous driver evaluation and promote disciplined driving practices, vital to enhance road safety. Our partnership with the Government of Telangana to deploy Automated Driving Test Tracks is an important step in this direction. We are pleased to contribute to Telangana’s road-safety journey and look forward to deepening this collaboration in the future."

Toyota Kirloskar Motor Launches Innova Crysta LIMO For Cab Segment At INR 1.99 Million

Toyota Innova Limo Edition

Toyota Kirloskar Motor, one of the leading passenger vehicle manufacturers, has announced the introduction of the Innova Crysta LIMO Edition, a brand offering created for commercial fleet mobility operators. The new model is available exclusively in the GX-SLF grade across 7-seater and 8-seater seating configurations.

The Innova Crysta LIMO is powered by Toyota's 2.4-litre diesel engine paired with a manual transmission, delivering a certified fuel efficiency of up to 15 kmpl. It features captain seats, multi-row air-conditioning, touchscreen infotainment with smartphone connectivity and safety equipment including up to seven airbags, Anti-lock Braking System, Vehicle Stability Control, Hill Start Assist Control and Electronic Brake-force Distribution.

Standard ownership terms include a warranty of three years or 100,000 km, with extension options available up to five years or 220,000 km. Ex-showroom pricing remains unchanged, starting at INR 1.99 million for the seven-seater variant and eight-seater layout.

Sabari Manohar, Executive Vice-President of Sales, Service and Used Car Business at Toyota Kirloskar Motor, said, "For over two decades, the Innova has earned the trust of customers by consistently delivering on reliability, comfort and confidence of ownership making it a preferred mobility across generations. Professional mobility customers have also been an integral part of this journey. With the Innova Crysta LIMO, we are building on this strong legacy with a distinct identity while continuing to deliver the quality and dependability they expect from brand Toyota."

Hyundai Motor India Introduces Usage-Based Insurance Program For Connected Car Customers

Hyundai BlueLink

Hyundai Motor India, one of the leading passenger vehicle manufacturers, has announced the introduction of a Usage-Based Insurance (UBI) program for customers owning vehicles equipped with Bluelink connected-car technology.

The initiative allows eligible vehicle owners to access potential savings on the own-damage portion of their insurance premiums based on recorded driving behaviour.

The program evaluates vehicle usage and driving metrics captured over a three-month period through the Bluelink platform, assessing parameters such as rapid acceleration, rapid deceleration, rapid braking, speed management and engine idling duration.

Drivers with an insurance renewal due within 90 days and a driving score of 70 or above out of 100 may qualify for savings of up to 15 percent on own-damage premiums, subject to the underwriting criteria of participating insurance partners.

Hyundai India Insurance Broking acts as the intermediary facilitating consent-based score sharing between vehicle owners and insurance companies. The initial phase of the program includes Cholamandalam MS General Insurance, Go Digit General Insurance and ICICI Lombard General Insurance as participating partners. Customers can track their driving score and view eligibility directly within the Hyundai Bluelink mobile application.

Tarun Garg, Managing Director and Chief Executive Officer of Hyundai Motor India, said, "Hyundai Motor India’s connected car ecosystem continues to witness strong growth, with over 0.8 million connected cars already on Indian roads, a target of 1 million cumulative connected car sales by 2027 and an ambition to reach 2 million connected car sales by 2030 through its Bluelink platform. Leveraging this expanding connected-car ecosystem, the Usage-Based Insurance (UBI) program extends the value of connected mobility beyond convenience and safety by rewarding responsible driving with personalised insurance benefits. In certain cases, customers may save up to 15 percent (basis insurers underwriting rules) on the own-damage component of their insurance premium, making vehicle ownership safer, smarter and more rewarding."

Honda’s Upcoming Made-In-India E-SUV Honda Alpha To Debut With New H Logo

Honda Alpha

Honda Cars India, one of the leading passenger vehicle manufacturers, has announced 'Honda Alpha' as the official name of its upcoming electric SUV, which is scheduled to make its global debut on 2 December 2026.

The model marks the company's first manufactured electric SUV in India, with the country serving as the global production base for the model.

The e-SUV was previously shown as a concept prototype at the Japan Mobility Show 2025 with India to serve as the initial market for the model's rollout. The announcement also marks the debut of Honda's new H mark in the company's official communication in India, reflecting the corporate brand transformation. The revised badge will be applied to the Honda Alpha as its first model in the country.

Toshiyuki Yanagisawa, President and CEO, Honda Cars India, said, "We are delighted to announce Honda Alpha as the official name of our upcoming electric SUV. Honda Alpha represents our ambition to bring advanced electric mobility to our customers in India while delivering the quality, reliability and joy of driving that Honda is known for. With India serving as the global production base for this model in future, it is an important step in Honda’s electrification journey and reflects our strong commitment to the Indian market. We look forward to ushering in a new chapter for Honda in India with this exciting new offering."