The automotive retail sales in India is back in the green, and for October 2024, the convergence of Navratri and Diwali has helped register robust growth across segments.

According to the latest data released by the Federation of Automobile Dealers Association (FADA), a total of 2.8 million vehicles were registered last month, up 32.14 percent YoY, compared to 2.14 million vehicles sold last year.

This included 2 million two-wheelers (+36.34 percent YoY); 122,846 three-wheelers (+11.45 percent YoY); 483,159 passenger vehicles (+32.38 percent YoY); 64,433 tractors (+3.08 percent YoY) and 97,411 commercial vehicles (+6.37 percent YoY).

C S Vigneshwar, President, FADA stated that festivities traditionally account for 30–35 percent of total annual auto sales. The industry was keenly observing how October would unfold.

He said, “With dealers entering this crucial period fully committed and carrying all-time high inventory levels, the month did not disappoint!”

FADA shared that the rural market once again played a leading role in driving growth, particularly in the two-wheeler and passenger vehicle segments. Additionally, the Government of India's announcement of an increase in the Minimum Support Price (MSP) for Rabi crops further boosted market sentiments.

The two-wheeler sales were driven by festive schemes, discounts along with new model launches that drove consumer interest. The dealers were able to support the demand on the back of better stock availability and suppliers from OEMs.

In the passenger vehicle segment too, aggressive offers, attractive schemes and new model introductions further stimulated demand.

“Enhanced vehicle availability and strong market interest, especially for SUVs and new products, also contributed to the exceptional sales. However, despite strong sales, PV OEMs continue to heavily stock dealers, resulting in inventory levels decreasing by only five days, with overall inventory still at a high of 75–80 days. This may thus lead the season of substantial discounts to continue until the end of the calendar year,” cautioned Vigneshwar.

The commercial vehicle segment growth was driven by various factors such as supportive agricultural markets and bulk purchases, particularly for container movements.

FADA states that however dealers faced challenges such as slow demand, sluggish construction activities, financial issues among customers and increased vehicle prices leading to higher EMIs.

“Overall, while there were areas of growth, the CV market faced headwinds that tempered its overall performance,” he shared.

Great Indian wedding

While the automotive industry has been seeing a mixed results in terms of retail demand, the expectation for the rest of the calendar year remains positive. An estimated 4.8 million weddings are scheduled across the country in November and December 2024. This is expected to bring an ‘unprecedented surge’ in demand for wedding-related goods and services.

For the automotive industry this could further amplify demand for two-wheelers and passenger vehicles. In the CV segment, while supportive agricultural markets and continued bulk purchases may contribute positively, dealers remain vigilant due to factors like sluggish construction activities, financial constraints among customers and an anticipated decrease in demand post-festivities.

But on the other hand, for the passenger vehicle segment, there are apprehensions about potential slowdowns caused by customers postponing purchases in anticipation of better year-end discounts. FADA also urges, PV OEMs to further rationalise supply.

The auto retail body states that while the industry is optimistic about near-term growth driven by the wedding season and favourable market conditions, dealers are mindful of potential challenges that could affect sales momentum as the year concludes.

‘The mixed sentiments reflected in the survey highlight the need for strategic planning and cautious optimism as the auto sector navigates the remaining months of the year,’ the note concluded.

Representational image courtesy: TomFlick/Pexels

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Skoda Auto India has expanded its retail and service footprint to over 350 customer touchpoints across 193 cities, following the inauguration of its 350th outlet in Imphal on 30 October 2026, which marked the brand's entry into Manipur.

The company claims its network has grown by nearly 85 percent over a five-year period, increasing from 191 touchpoints in 2021 to 325 outlets in 2025 and exceeding 350 touchpoints across 29 States and Union Territories by October 2026.

Supported by 79 dealer partners, the current infrastructure comprises 270 sales touchpoints and 203 aftersales touchpoints. Between January 2025 and October 2026, the carmaker added 58 showrooms across 38 new cities and 45 workshops across 34 new cities.

Outlets established during the expansion period generated over 25 percent of the brand's total sales volume between January and October 2026. In 2026 alone, Skoda entered 11 new cities, including Balasore, Baramati, Bathinda, Bikaner, Guna, Imphal, Jorhat, Kaithal, Khammam, Sri Ganganagar and Vasai.

The brand's dealer partner in Bengaluru secured the top position for dealership customer experience in the CarPhD survey, which evaluated 16 cities, 18 automotive brands, and 88,000 customer reviews. Ownership propositions are further supported by Skoda Super Care, providing a four-year standard warranty, roadside assistance, and complimentary service labour, alongside Skoda Express Care for expedited service turnaround times.

Ashish Gupta, Brand Director, Skoda Auto India, said, "Surpassing 350 Customer Touchpoints across 193 cities demonstrates our commitment to bringing Skoda closer to customers across India. Our dealer partners, both existing and new, are central to this journey, and I thank them for sharing our vision of building a stronger Skoda brand in India. As we enter new markets, our priority is clear - to deliver a consistent, enriching customer experience across sales and aftersales. Together with our expanding product portfolio and customer-first initiatives, this growing network will help us strengthen customer trust and deepen our relevance across the country."

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Nissan Motor India, one of the leading passenger vehicle manufacturers, has recorded domestic wholesale dispatches of 3,600 units in October 2026, marking a 50 percent YoY increase compared to 2,402 units in October 2025.

This also marked the company's eighth consecutive month of YoY domestic volume growth.

For YTD (January to October) 2026, the company registered total wholesales of 85,124 units across domestic and export operations. Export dispatches for October 2026 stood at 4,710 units. Volume performance was driven by customer response to the product lineup, including the Tekton, Magnite, and Gravite models, alongside dealer network expansion.

Saurabh Vatsa, MD, Nissan Motor India, said, "Our 50 percent YoY growth in domestic wholesales in October reflects continued customer confidence in Nissan and the progress we are making in India. With 85,124 units wholesaled across domestic and export markets between January and October, we continue to build on the strength of our expanding portfolio and dealer network. As we approach Dhanteras and Diwali, we remain focused on serving customers through distinctive products and enhanced ownership experiences. We also value the continued support of our international dealers, distributors and customers, who contribute to Nissan’s export performance."

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Honda Cars India (HCIL), a leading passenger vehicle manufacturer, has recorded total sales of 8,082 units in October 2026, supported by domestic dispatches of 7,609 units and export volumes of 473 units.

Domestic sales grew 19 percent YoY compared to 6,394 units recorded in October 2025. Export dispatches for the month stood at 473 units against 4,124 units exported in the corresponding month of the previous year.

The company attributed its domestic volume performance to demand for the updated Honda Elevate SUV alongside its existing passenger vehicle portfolio.

Kunal Behl, Vice-President of Marketing & Sales, Honda Cars India, said, "We are delighted with our strong sales performance in October, driven by robust festive demand and positive customer sentiment across our model line-up. The highlight of the month has been the outstanding performance of the New Honda Elevate, which has received an overwhelming response from customers following its recent launch. Its bold new styling, enhanced features and strong SUV appeal have translated into excellent market demand, making it a key contributor to our October sales momentum. The encouraging performance across our portfolio reinforces customer confidence in the Honda brand. We look forward to sustaining this positive momentum in the coming months."

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Toyota Kirloskar Motor (TKM), a leading passenger vehicle manufacturer, has registered total sales of 30,360 units in October 2026, comprising 29,521 units in domestic sales and 839 units in exports.

For the calendar year-to-date period of January to October 2026, the automaker reported cumulative sales of 325,274 units, marking a 3 percent increase compared to 315,716 units recorded in the corresponding period of 2025.

Domestic sales during the 10-month period expanded 4 percent to 299,140 units, up from 287,338 units in 2025. Exports for the January to October 2026 period stood at 26,134 units compared to 28,378 units in 2025. The company noted initial customer response following the recent launch of the updated Toyota Glanza.

Sabari Manohar, Executive Vice-President of Sales-Service-Used Car Business, Toyota Kirloskar Motor, said, "The festive season has continued to generate encouraging customer interest across markets, reflecting the trust in Toyota's products and services. While market conditions continue to evolve, our focus remains firmly on creating value for customers through a diverse product portfolio, enhanced ownership experiences and customer-centric initiatives. We share the joy of festivities with our customers and dealer partners, whose continued confidence in the Toyota brand motivates us to further strengthen our efforts towards delivering reliable, sustainable and accessible mobility solutions."

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