The automotive retail sales in India is back in the green, and for October 2024, the convergence of Navratri and Diwali has helped register robust growth across segments.

According to the latest data released by the Federation of Automobile Dealers Association (FADA), a total of 2.8 million vehicles were registered last month, up 32.14 percent YoY, compared to 2.14 million vehicles sold last year.

This included 2 million two-wheelers (+36.34 percent YoY); 122,846 three-wheelers (+11.45 percent YoY); 483,159 passenger vehicles (+32.38 percent YoY); 64,433 tractors (+3.08 percent YoY) and 97,411 commercial vehicles (+6.37 percent YoY).

C S Vigneshwar, President, FADA stated that festivities traditionally account for 30–35 percent of total annual auto sales. The industry was keenly observing how October would unfold.

He said, “With dealers entering this crucial period fully committed and carrying all-time high inventory levels, the month did not disappoint!”

FADA shared that the rural market once again played a leading role in driving growth, particularly in the two-wheeler and passenger vehicle segments. Additionally, the Government of India's announcement of an increase in the Minimum Support Price (MSP) for Rabi crops further boosted market sentiments.

The two-wheeler sales were driven by festive schemes, discounts along with new model launches that drove consumer interest. The dealers were able to support the demand on the back of better stock availability and suppliers from OEMs.

In the passenger vehicle segment too, aggressive offers, attractive schemes and new model introductions further stimulated demand.

“Enhanced vehicle availability and strong market interest, especially for SUVs and new products, also contributed to the exceptional sales. However, despite strong sales, PV OEMs continue to heavily stock dealers, resulting in inventory levels decreasing by only five days, with overall inventory still at a high of 75–80 days. This may thus lead the season of substantial discounts to continue until the end of the calendar year,” cautioned Vigneshwar.

The commercial vehicle segment growth was driven by various factors such as supportive agricultural markets and bulk purchases, particularly for container movements.

FADA states that however dealers faced challenges such as slow demand, sluggish construction activities, financial issues among customers and increased vehicle prices leading to higher EMIs.

“Overall, while there were areas of growth, the CV market faced headwinds that tempered its overall performance,” he shared.

Great Indian wedding

While the automotive industry has been seeing a mixed results in terms of retail demand, the expectation for the rest of the calendar year remains positive. An estimated 4.8 million weddings are scheduled across the country in November and December 2024. This is expected to bring an ‘unprecedented surge’ in demand for wedding-related goods and services.

For the automotive industry this could further amplify demand for two-wheelers and passenger vehicles. In the CV segment, while supportive agricultural markets and continued bulk purchases may contribute positively, dealers remain vigilant due to factors like sluggish construction activities, financial constraints among customers and an anticipated decrease in demand post-festivities.

But on the other hand, for the passenger vehicle segment, there are apprehensions about potential slowdowns caused by customers postponing purchases in anticipation of better year-end discounts. FADA also urges, PV OEMs to further rationalise supply.

The auto retail body states that while the industry is optimistic about near-term growth driven by the wedding season and favourable market conditions, dealers are mindful of potential challenges that could affect sales momentum as the year concludes.

‘The mixed sentiments reflected in the survey highlight the need for strategic planning and cautious optimism as the auto sector navigates the remaining months of the year,’ the note concluded.

Representational image courtesy: TomFlick/Pexels

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Honda Cars India, one of the leading passenger vehicle manufacturers, has announced the price and start of deliveries for the Honda ZR-V e:HEV at INR 4.79 million (ex-showroom, Delhi).

The ZR-V e:HEV is currently being sold as a Completely Built Unit (CBU) imported from Japan and serves as Honda's flagship SUV in India.

It features a 2.0-litre e:HEV sports hybrid powertrain delivering 184 PS of power and 315 Nm of torque, with a fuel economy of 22.8 kmpl and zero to 100 kmph acceleration in 7.9 seconds.

The ZR-V e:HEV comes with a 9-inch touchscreen, Bose audio system, hands-free power tailgate and Honda SENSING driver assistance technologies.

Kunal Behl, Vice-President, Marketing & Sales, Honda Cars India, said, "Today marks another important milestone in Honda’s journey in India as we commence the deliveries of the all-new Honda ZR-V e:HEV. Positioned as our flagship model in the India line-up, ZR-V embodies Honda’s global advancements in Strong Hybrid technology, design, comfort and safety, offering customers a truly sophisticated and engaging driving experience. The enthusiastic response to the ZR-V pre-bookings, with first two batches for Indian market already booked, has been extremely encouraging. We are deeply grateful to our customers for their trust and enthusiasm and remain committed to delivering an exceptional ownership experience as we start to fulfil these orders and welcome even more customers into the Honda family.”

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Maruti Suzuki India, the country’s largest passenger vehicle manufacturer, has launched the new updated Brezza compact SUV with prices starting at INR 739,900.

The new Brezza introduces Turbo Boosterjet engine option, K15C engine variants and S-CNG models featuring an underbody fuel tank configuration.

The Turbo Boosterjet model is powered by a 1-litre engine delivering 81 kW of power and 170 Nm of torque, paired with a new 6-speed manual transmission and Progressive Smart Hybrid Technology.

The K15C powertrain is available with 6-speed manual and automatic transmission options, while the S-CNG variant offers a fuel efficiency of 26.9 km/kg. Safety features include a Bharat NCAP rating focus, 6 airbags, Electronic Stability Program and a 360-degree camera system.

Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India, said, “The new Brezza, is an SUV that truly resonates with the aspirations of young India. With the new Brezza Turbo Boosterjet we add a new dimension of driving excitement that matches the energy and vibe of Young India. The new Brezza has been curated to find favour with diverse customer preferences as it switches effortlessly to appeal to the different moods and occasions of customers. It is an SUV that appeals to every side of a customer’s personality, be it at work or play, appealing to various aspects of their lifestyles and enabling them to ‘Lead Every Play’. This is the true hallmark of a great product, one that adapts to customers. I am confident the new Brezza will continue to build on the brand’s legacy as India’s favourite compact SUV.”

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Hyundai Motor India Limited (HMIL) has announced that its premium hatchback, the i20, has crossed the 1.5 million-unit cumulative sales mark in the domestic market since its debut in 2008. The model has been a defining force in the premium hatchback space, consistently raising benchmarks through forward-looking design, technological upgrades and robust safety provisions. Over nearly two decades, the i20 has adapted to changing consumer lifestyles, earning particular favour among young urban professionals and families seeking a sophisticated ownership experience.

The sales figure reflects deep-rooted customer confidence in the Hyundai brand and underscores the manufacturer's ability to anticipate market demands. Through three generational iterations, the i20 has introduced several segment-first features, ranging from connected-car functionalities to safety technologies once absent in this category. This evolutionary approach has ensured the model remains a trendsetter while maintaining a loyal customer base nationwide.

Hyundai has strategically expanded the i20 lineup to cater to varied buyer preferences. The i20 N Line infuses a sportier character, drawing inspiration from global motorsport and targeting drivers who desire heightened performance alongside everyday usability. The i20 Knight Edition offers a distinct aesthetic with its black-themed styling, appealing to those favouring a bolder road presence. These variants collectively address a wide spectrum of tastes while preserving the comfort and technology expected from the brand.

The standard i20 is powered by a 1.2-litre Kappa petrol engine, available with a five-speed manual or an intelligent variable transmission. The i20 N Line features a 1.0-litre turbo GDi petrol unit, paired with a six-speed manual or a seven-speed dual-clutch transmission, delivering a noticeably more spirited drive. This dual powertrain strategy caters to both efficiency-minded buyers and driving enthusiasts.

The i20 comes equipped with six airbags as standard, a 26.03-cm HD touchscreen infotainment system with navigation, a voice-enabled smart electric sunroof, wireless charging and smartphone connectivity. Additional highlights include over 60 Bluelink connected services, electronic stability control, hill-start assist, a Bose seven-speaker audio system, a dashcam and a tyre pressure monitoring system. With its stylish design, advanced amenities and strong safety suite, the i20 continues to hold a prominent position in Hyundai Motor India's portfolio and sustains robust demand nationwide.

Sunil Moolchandani, National Sales Head, Hyundai Motor India Limited, said, “The Hyundai i20 has been one of the most iconic products in Hyundai Motor India's portfolio and has consistently represented innovation, aspiration and premiumness. Crossing the milestone of 1.5 million cumulative sales is a testament to the immense trust and loyalty that customers have shown towards the brand over nearly two decades. We thank our customers for making the i20 a preferred choice in the premium hatchback segment and remain committed to delivering products and experiences that exceed expectations.”

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Stellantis-owned American brand Jeep India has introduced the Jeep Meridian 85th Anniversary Edition at prices starting INR 3.60 million, which is limited to just 85 units. Based on the Overland trim, the collector's edition features Gloss Black 18-inch alloy wheels, an all-black cabin with Mayan Gold accents and curated Anniversary AXS packages.

The vehicle introduces CARA AI, a voice assistant supporting 52 languages

Kumar Priyesh, Business Head & Director – Automotive Brands, Stellantis India, said, "For 85 years, Jeep has represented far more than a vehicle. It has symbolised freedom, exploration and the confidence to go wherever the journey leads. The Meridian 85th Anniversary Edition is our tribute to this remarkable legacy and to the passionate community that has helped shape the Jeep story over generations. With only 85 units available, this collector's edition offers customers a unique opportunity to own a distinctive piece of Jeep history while experiencing the premium craftsmanship, capability and sophistication that define the Meridian."

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