Festive Season Powers Auto Retail In October, FADA Calls For Strategic Planning And Cautious Optimism

Auto retail

The automotive retail sales in India is back in the green, and for October 2024, the convergence of Navratri and Diwali has helped register robust growth across segments.

According to the latest data released by the Federation of Automobile Dealers Association (FADA), a total of 2.8 million vehicles were registered last month, up 32.14 percent YoY, compared to 2.14 million vehicles sold last year.

This included 2 million two-wheelers (+36.34 percent YoY); 122,846 three-wheelers (+11.45 percent YoY); 483,159 passenger vehicles (+32.38 percent YoY); 64,433 tractors (+3.08 percent YoY) and 97,411 commercial vehicles (+6.37 percent YoY).

C S Vigneshwar, President, FADA stated that festivities traditionally account for 30–35 percent of total annual auto sales. The industry was keenly observing how October would unfold.

He said, “With dealers entering this crucial period fully committed and carrying all-time high inventory levels, the month did not disappoint!”

FADA shared that the rural market once again played a leading role in driving growth, particularly in the two-wheeler and passenger vehicle segments. Additionally, the Government of India's announcement of an increase in the Minimum Support Price (MSP) for Rabi crops further boosted market sentiments.

The two-wheeler sales were driven by festive schemes, discounts along with new model launches that drove consumer interest. The dealers were able to support the demand on the back of better stock availability and suppliers from OEMs.

In the passenger vehicle segment too, aggressive offers, attractive schemes and new model introductions further stimulated demand.

“Enhanced vehicle availability and strong market interest, especially for SUVs and new products, also contributed to the exceptional sales. However, despite strong sales, PV OEMs continue to heavily stock dealers, resulting in inventory levels decreasing by only five days, with overall inventory still at a high of 75–80 days. This may thus lead the season of substantial discounts to continue until the end of the calendar year,” cautioned Vigneshwar.

The commercial vehicle segment growth was driven by various factors such as supportive agricultural markets and bulk purchases, particularly for container movements.

FADA states that however dealers faced challenges such as slow demand, sluggish construction activities, financial issues among customers and increased vehicle prices leading to higher EMIs.

“Overall, while there were areas of growth, the CV market faced headwinds that tempered its overall performance,” he shared.

Great Indian wedding

While the automotive industry has been seeing a mixed results in terms of retail demand, the expectation for the rest of the calendar year remains positive. An estimated 4.8 million weddings are scheduled across the country in November and December 2024. This is expected to bring an ‘unprecedented surge’ in demand for wedding-related goods and services.

For the automotive industry this could further amplify demand for two-wheelers and passenger vehicles. In the CV segment, while supportive agricultural markets and continued bulk purchases may contribute positively, dealers remain vigilant due to factors like sluggish construction activities, financial constraints among customers and an anticipated decrease in demand post-festivities.

But on the other hand, for the passenger vehicle segment, there are apprehensions about potential slowdowns caused by customers postponing purchases in anticipation of better year-end discounts. FADA also urges, PV OEMs to further rationalise supply.

The auto retail body states that while the industry is optimistic about near-term growth driven by the wedding season and favourable market conditions, dealers are mindful of potential challenges that could affect sales momentum as the year concludes.

‘The mixed sentiments reflected in the survey highlight the need for strategic planning and cautious optimism as the auto sector navigates the remaining months of the year,’ the note concluded.

AUTO RETAIL SALES IN INDIA
Category Oct '24 Oct '23 Change (in units) Change (in %) Sep '24 Change (in %)
YoY YoY MoM
Two-wheeler 2,065,095 1,514,634 550,461 36.34% 1,204,259 71.48%
Three-wheeler 122,846 110,221 12,625 11.45% 106,524 15.32%
E-Rickshaw (P) 43,982 45,745 -1,763 -3.85% 44,043 -0.14%
E-Rickshaw with Cart (G) 5,892 3,019 2,873 95.16% 4,569 28.96%
Three-wheeler (Goods) 12,709 10,958 1,751 15.98% 9,108 39.54%
Three-wheeler (Passenger) 60,169 50,433 9,736 19.30% 48,714 23.51%
Three-wheeler (Personal) 94 66 28 42.42% 90 4.44%
Passenger Vehicle 483,159 364,991 118,168 32.38% 275,681 75.26%
Tractor 64,433 62,507 1,926 3.08% 62,542 3.02%
Commercial Vehicle 97,411 91,576 5,835 6.37% 74,324 31.06%
LCV 56,015 51,340 4,675 9.11% 41,715 34.28%
MCV 6,557 6,164 393 6.38% 6,090 7.67%
HCV 29,525 29,869 -344 -1.15% 22,941 28.70%
Others 5,314 4,203 1,111 26.43% 3,578 48.52%
Total 2,832,944 2,143,929 689,015 32.14% 1,723,330 64.39%

Representational image courtesy: TomFlick/Pexels

Lexus India

Japanese luxury car brand Lexus India has inaugurated its new Guest Experience Centre in Surat, expanding its retail presence in Gujarat following a recent opening in Ahmedabad.

The facility is operated by Lexus Bharat, a joint venture between Kirloskar Systems, Toyota Tsusho India and Japan's Toyota Tsusho Corporation. The location features a vehicle showroom and an operational Lexus Service Point for aftersales maintenance. The inauguration ceremony was led by Lexus Bharat Managing Director Sreenivas Chivikula and Lexus India Executive Vice President Ryosuke Tawara.

Hikaru Ikeuchi, President, Lexus India, said, "India's luxury automotive market is evolving rapidly, with guests increasingly seeking distinctive products, meaningful experiences and brands that align with their values. At Lexus, our vision is to bring the Lexus experience closer to guests across the country. The inauguration of Surat Guest Experience Centre marks an important milestone for Lexus India. As the second GEC in Gujarat, following the recent inauguration of Ahmedabad GEC, the Surat outlet further strengthens our presence in this vibrant and growing luxury market. Known for its entrepreneurial spirit and legacy of craftsmanship, Surat's pursuit of quality and excellence resonates strongly with Lexus. We are delighted to welcome guests into a space that reflects our dedication to innovation, exceptional hospitality and Omotenashi. Through this new Guest Experience Centre, we look forward to building deeper connections with our guests while delivering the unique luxury experience that defines Lexus."

Sreenivas Chivikula added: "The inauguration of our Guest Experience Centre at Surat marks an exciting new chapter for Lexus in India. Lexus Bharat is committed to supporting Lexus India's efforts to deliver exceptional guest experiences. As we enter new markets, our focus remains on delivering world-class luxury retail standards and personalised guest experiences that embody Lexus' unique experience."

The Surat facility increases Lexus India's retail network to nine Guest Experience Centres across major metropolitan markets, including Mumbai, New Delhi, Bengaluru, Chennai, Hyderabad, Chandigarh, Kochi and Ahmedabad, supported nationwide by 19 Lexus Service Point locations. Ownership programs include an eight-year or 200,000-kilometre warranty covering the vehicle and hybrid battery system, alongside five-year roadside assistance packages.

Maruti Suzuki Brezza Crosses 1.5 Million Cumulative Sales Milestone

Maruti Suzuki Brezza

Maruti Suzuki India, the country’s largest passenger vehicle manufacturer, has attained a new sales milestone of 1.5 million units for its popular compact SUV – the Brezza.

The achievement follows the launch of the updated Brezza model, which has accumulated over 100,000 customer bookings.

The Brezza range includes multiple powertrain options, featuring the K15C petrol engine, a turbocharged Boosterjet variant and S-CNG technology. The S-CNG variant incorporates an underbody fuel-tank packaging layout to preserve boot compartment capacity. Safety specifications for the updated model include a 5-star rating under the Bharat NCAP testing protocol.

The company said that customer demand indicates that 56 percent of buyers evaluate the Brezza prior to starting their vehicle purchase process.

The milestone reinforces the model's position within Maruti Suzuki's SUV portfolio as production and sales volumes continue across domestic dealerships.

Mahindra XUV 3XO ZNG CNG SUV Launched At INR 999,000

Mahindra XUV 3X0 CNG SUV

Mumbai-headquartered automotive major Mahindra & Mahindra has launched the XUV 3XO ZNG, marking its initial entry into the compressed natural gas (CNG) passenger vehicle segment. The model is priced from INR 999,000 (ex-showroom), with top-tier variants reaching INR 1.22 million (ex-showroom).

The vehicle utilises a 1.2-litre mStallion TCMPFi turbocharged engine engineered to deliver 82 kW of power and 200 Nm of torque in both CNG and petrol operating modes. The engine system incorporates a 10-bar CNG injection pressure configuration, achieving a certified claimed fuel efficiency of 24.7 km/kg and zero-to-60 kmph in 4.9 seconds. Storage design features an underfloor twin-cylinder layout below the rear compartment, maintaining a flat cargo floor and 270 litres of usable boot space, with the spare tyre positioned externally under the body.

Dr Velusamy R, President of the Automotive Business at Mahindra & Mahindra, said, "The XUV 3XO ZNG comes with a clear promise: Zero Compromise. Customers today want the space, technology, safety and driving experience of an SUV, along with the lower running costs of CNG. With category-leading torque, turbocharged performance and impressive efficiency, the XUV 3XO ZNG brings together the practicality of CNG and the excitement of an SUV, setting a new benchmark for customer expectations from a CNG SUV."

Standard safety hardware across all variants includes six airbags, electronic stability control, ISOFIX child seat mounts, and an integrated gas leak detection system programmed to automatically switch fuel supply to petrol if a leak occurs. Higher trim levels feature a 26.03 cm infotainment display, digital instrument cluster, sunroof options, automatic climate control and connectivity software.

The company is set to begin test drives from 15 October 2026, with formal bookings and customer deliveries scheduled to open on 20 October 2026.

Toyota Kirloskar Motor Launches Updated Glanza At INR 699,000

Toyota Glanza

Toyota Kirloskar Motor has launched the updated Toyota Glanza hatchback in India, priced from INR 699,000 ex-showroom. The updated hatchback introduces revised exterior styling, including an updated front bumper, side skirts, a wide chrome grille bar and LED headlamp assemblies.

Under the bonnet, it transitions to a 1.2-litre three-cylinder Z12E petrol engine producing 61 kW of power and 112.4 Nm of torque, with claimed fuel efficiency figures of 23.80 kmpl for the manual transmission and 24.77 kmpl for the automated manual transmission (AMT) variant. The alternative CNG powertrain delivers 51.3 kW of power and 101.8 Nm of torque, and now incorporates an AMT option.

Tadashi Asazuma, Deputy Managing Director, Toyota Kirloskar Motor, said, "Ever since its launch in 2019, the Toyota Glanza has been a popular choice among customers seeking a stylish, feature-rich and dependable hatchback. The 2026 New Toyota Glanza builds on this strong legacy with a sharper and sportier design, a more premium cabin experience and advanced safety technologies making it an even more compelling choice for today's customers. The hatchback segment continues to be an important entry point for customers beginning their mobility journey, and the Glanza is thoughtfully designed to meet these aspirations with style, quality and peace of mind. As customer needs evolve, we remain committed to delivering ever-better cars and creating happiness for our customers."

Sabari Manohar, Executive Vice-President of Sales-Services-Used Car Business, Toyota Kirloskar Motor, said, "As customer expectations continue to evolve, the New Toyota Glanza introduces several meaningful enhancements across safety, convenience and connectivity. With the introduction of Level 2 Advanced Driver Assistance Systems (ADAS), featuring Adaptive Cruise Control, Lane Keeping Assist, Lane Departure Warning, Lane Departure Prevention, Autonomous Emergency Braking and High Beam Assist, the New Glanza offers a premium mobility experience. The addition of AMT in the CNG variants further enhances driving convenience, while ventilated front seats, wireless charging and refreshed styling add to its overall appeal."

The Glanza features level 2 Advanced Driver Assistance Systems, a 360-degree camera system, six airbags, ventilated front seating, wireless device charging, a head-up display and a 22.86 cm touchscreen display with connected car telemetry.

Bookings have opened for an initial amount of INR 11,000, with customer deliveries scheduled to begin in the first week of November. The Glanza can be had in seven paint options and comes with a standard 3-year or 100,000-kilometre warranty.