Festive Season Powers Auto Retail In October, FADA Calls For Strategic Planning And Cautious Optimism

Auto retail

The automotive retail sales in India is back in the green, and for October 2024, the convergence of Navratri and Diwali has helped register robust growth across segments.

According to the latest data released by the Federation of Automobile Dealers Association (FADA), a total of 2.8 million vehicles were registered last month, up 32.14 percent YoY, compared to 2.14 million vehicles sold last year.

This included 2 million two-wheelers (+36.34 percent YoY); 122,846 three-wheelers (+11.45 percent YoY); 483,159 passenger vehicles (+32.38 percent YoY); 64,433 tractors (+3.08 percent YoY) and 97,411 commercial vehicles (+6.37 percent YoY).

C S Vigneshwar, President, FADA stated that festivities traditionally account for 30–35 percent of total annual auto sales. The industry was keenly observing how October would unfold.

He said, “With dealers entering this crucial period fully committed and carrying all-time high inventory levels, the month did not disappoint!”

FADA shared that the rural market once again played a leading role in driving growth, particularly in the two-wheeler and passenger vehicle segments. Additionally, the Government of India's announcement of an increase in the Minimum Support Price (MSP) for Rabi crops further boosted market sentiments.

The two-wheeler sales were driven by festive schemes, discounts along with new model launches that drove consumer interest. The dealers were able to support the demand on the back of better stock availability and suppliers from OEMs.

In the passenger vehicle segment too, aggressive offers, attractive schemes and new model introductions further stimulated demand.

“Enhanced vehicle availability and strong market interest, especially for SUVs and new products, also contributed to the exceptional sales. However, despite strong sales, PV OEMs continue to heavily stock dealers, resulting in inventory levels decreasing by only five days, with overall inventory still at a high of 75–80 days. This may thus lead the season of substantial discounts to continue until the end of the calendar year,” cautioned Vigneshwar.

The commercial vehicle segment growth was driven by various factors such as supportive agricultural markets and bulk purchases, particularly for container movements.

FADA states that however dealers faced challenges such as slow demand, sluggish construction activities, financial issues among customers and increased vehicle prices leading to higher EMIs.

“Overall, while there were areas of growth, the CV market faced headwinds that tempered its overall performance,” he shared.

Great Indian wedding

While the automotive industry has been seeing a mixed results in terms of retail demand, the expectation for the rest of the calendar year remains positive. An estimated 4.8 million weddings are scheduled across the country in November and December 2024. This is expected to bring an ‘unprecedented surge’ in demand for wedding-related goods and services.

For the automotive industry this could further amplify demand for two-wheelers and passenger vehicles. In the CV segment, while supportive agricultural markets and continued bulk purchases may contribute positively, dealers remain vigilant due to factors like sluggish construction activities, financial constraints among customers and an anticipated decrease in demand post-festivities.

But on the other hand, for the passenger vehicle segment, there are apprehensions about potential slowdowns caused by customers postponing purchases in anticipation of better year-end discounts. FADA also urges, PV OEMs to further rationalise supply.

The auto retail body states that while the industry is optimistic about near-term growth driven by the wedding season and favourable market conditions, dealers are mindful of potential challenges that could affect sales momentum as the year concludes.

‘The mixed sentiments reflected in the survey highlight the need for strategic planning and cautious optimism as the auto sector navigates the remaining months of the year,’ the note concluded.

AUTO RETAIL SALES IN INDIA
Category Oct '24 Oct '23 Change (in units) Change (in %) Sep '24 Change (in %)
YoY YoY MoM
Two-wheeler 2,065,095 1,514,634 550,461 36.34% 1,204,259 71.48%
Three-wheeler 122,846 110,221 12,625 11.45% 106,524 15.32%
E-Rickshaw (P) 43,982 45,745 -1,763 -3.85% 44,043 -0.14%
E-Rickshaw with Cart (G) 5,892 3,019 2,873 95.16% 4,569 28.96%
Three-wheeler (Goods) 12,709 10,958 1,751 15.98% 9,108 39.54%
Three-wheeler (Passenger) 60,169 50,433 9,736 19.30% 48,714 23.51%
Three-wheeler (Personal) 94 66 28 42.42% 90 4.44%
Passenger Vehicle 483,159 364,991 118,168 32.38% 275,681 75.26%
Tractor 64,433 62,507 1,926 3.08% 62,542 3.02%
Commercial Vehicle 97,411 91,576 5,835 6.37% 74,324 31.06%
LCV 56,015 51,340 4,675 9.11% 41,715 34.28%
MCV 6,557 6,164 393 6.38% 6,090 7.67%
HCV 29,525 29,869 -344 -1.15% 22,941 28.70%
Others 5,314 4,203 1,111 26.43% 3,578 48.52%
Total 2,832,944 2,143,929 689,015 32.14% 1,723,330 64.39%

Representational image courtesy: TomFlick/Pexels

Tata Motors Expands Xpres Fleet Portfolio With Petrol And CNG Variants At Prices Starting INR 559,000

Tata Xpres Fleet

Tata Motors Passenger Vehicles (TMPV) has launched petrol and twin-cylinder CNG versions of the Xpres sedan to broaden its fleet-specific offerings. The petrol model is priced from INR 559,000, while the CNG variant starts at INR 659,000 (ex-showroom Delhi).

This expansion follows the introduction of the Xpres EV and is intended to provide a range of powertrains for commercial operators, including cab aggregators, airport transfers, and tourist services.

The Xpres CNG features a 70-litre water capacity fuel tank using twin-cylinder technology. This configuration is intended to maximise travel range while maintaining boot space, a factor that has previously limited luggage capacity in gas-powered vehicles. The petrol variant provides a boot capacity of 419 litres. Both models are powered by a 1.2-litre Revotron engine paired with a manual transmission, designed for the duty cycles required in professional mobility.

The company has stated that the maintenance cost for these vehicles is INR 0.47 per kilometre. To support fleet owners, Tata Motors has established dealerships in selected cities dedicated to commercial sales and service. These facilities are intended to provide faster vehicle turnaround and support.

The vehicles come with a standard warranty of three years or 100,000 km, which can be extended to five years or 180,000 km. The manufacturer has also introduced finance solutions specifically for fleet purchasers to assist with the acquisition of the petrol and CNG models.

Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility, said, “Tata Xpres was created to address the real operating challenges faced by fleet customers, including passengers and owners. Responding to the needs of our fleet customers, we are elated to introduce the first-in-segment 70-litre twin-cylinder CNG variant with best-in-segment usable boot space, alongside a petrol variant with the largest boot space. Built on our proven 1.2-litre Revotron powertrain and supported by long-term warranty, tailored finance and dedicated fleet dealerships, Tata Xpres fleet with its complete range of electric and ICE powertrains will offer a complete, future-ready mobility platform to our customers, in turn expanding our market share across India’s commercial mobility landscape.”

Volkswagen Tayron R-Line

Volkswagen India has started the local assembly of the Tayron R-Line SUV at its manufacturing facility in Chhatrapati Sambhajinagar. The commencement of production aligns with the company's schedule to launch the vehicle within the first quarter of 2026. This move follows the global debut of the model less than a year ago and forms part of the brand’s strategy to expand its SUV portfolio in the Indian market.

The facility in Chhatrapati Sambhajinagar is now producing the model to ensure readiness for the upcoming commercial release.

The SUV occupies a position as a premium offering within the Volkswagen India line-up. Its introduction aims to address demand for larger vehicles that provide both space and practicality. The local assembly process allows the company to manage its supply chain and operational readiness as it prepares for the official market entry.

Piyush Arora, MD & CEO, Skoda Auto Volkswagen India, said, “The start of production for another world-class model - the Tayron R-Line at our Chhatrapati Sambhajinagar facility represents a strategic step forward for Volkswagen India's SUV portfolio. This milestone reflects our unwavering commitment to putting the customer at the heart of our engineering, ensuring every detail resonates with the lifestyle and aspirations of our patrons. We aim to deliver a distinctive choice for premium SUV customers while reinforcing our operational strength and readiness to meet the evolving expectations of the Indian automotive market.”

Nitin Kohli, Brand Director, Volkswagen Passenger Cars India, added, “We believe there is a strong demand for premium German-engineered cars here in India and our plan is to make these cars more accessible to our customers. The Tayron R-Line has rolled-off the production line today at the Chhatrapati Sambhajinagar plant, in less than a year since its global launch and that is our level of commitment to driving growth in India.”

MG SELECT Unveils MG Cyberster In New Irises Cyan Colour

MG Cyberster

MG Select, the luxury vehicle brand from JSW MG Motor India, has introduced a signature exterior finish for the MG Cyberster named Irises Cyan. The blue-green hue is designed to highlight the aerodynamic profile of the roadster, which serves as the brand's performance flagship.

The MG Cyberster references the design of the MG B Roadster through its proportions and silhouette. Key features of the vehicle include electric scissor doors and a soft-top roof. This model is positioned within the luxury performance segment, focusing on the integration of heritage design with contemporary engineering.

The introduction of Irises Cyan expands the existing colour palette for the Cyberster. At present, the vehicle is available in dual-tone options, including Nuclear Yellow and Flare Red with black roofs. Other combinations include Andes Grey and Modern Beige, which are paired with red roofs to contrast with the vehicle's bodywork.

The colour choices are intended to complement the car's proportions and performance identity. Each finish is selected to offer a degree of individuality for customers within the luxury automotive market.

Milind Shah, Head - MG SELECT, JSW MG Motor India, said, “MG Cyberster's Irises Cyan goes beyond a colour choice. It brings out a sense of confidence and creativity while reflecting the car’s progressive character and staying true to its performance driven DNA. At MG SELECT, design guides every decision we make. Each addition is intentionally developed to offer greater individuality and a heightened sense of luxury, allowing customers to build a stronger personal connection with their Cyberster.”

Kia India Crosses 500,000-Units Sales Milestone For Sonet SUV

Kia Sonet

Kia India, one of the leading passenger vehicle manufacturers in the country, has announced that its subcompact SUV – the Kia Sonet, has surpassed 500,000 unit sales milestone in the domestic market.

The Sonet SUV represents approximately 35 percent of the company's total sales volume in India. The made-in-India Sonet is also exported to nearly 70 international markets, with over 100,000 units sent to regions including the Middle East, South America and Asia-Pacific.

The SUV has recorded annual sales exceeding 100,000 units for two consecutive years. Available in various powertrain and transmission configurations, the Sonet has seen a concentration of demand in its higher specification trims. Kia India currently manages a network of 821 touchpoints across 369 cities to support its sales and service operations.

The Sonet is a central component of Kia’s 'Make in India' strategy. The success of the model in both urban and emerging markets is attributed to its range of engine options and integrated technology features. By reaching this milestone, the company has consolidated its position in the subcompact SUV segment, which remains one of the most competitive areas of the Indian automotive industry.

Sunhack Park, Chief Sales Officer, Kia India, said. “Crossing the 500,000 sales milestone for the Sonet is a moment of pride for all of us at Kia India. Every Sonet sold represents a customer who believed in Kia and this is a powerful endorsement of the trust Indian buyers have shown us. This journey reinforces how our focus on delivering meaningful design, advanced technology, and dependable performance has resonated with buyers across the country. We remain deeply grateful to our customers for being integral to this success.”