Festive Season Powers Auto Retail In October, FADA Calls For Strategic Planning And Cautious Optimism

Auto retail

The automotive retail sales in India is back in the green, and for October 2024, the convergence of Navratri and Diwali has helped register robust growth across segments.

According to the latest data released by the Federation of Automobile Dealers Association (FADA), a total of 2.8 million vehicles were registered last month, up 32.14 percent YoY, compared to 2.14 million vehicles sold last year.

This included 2 million two-wheelers (+36.34 percent YoY); 122,846 three-wheelers (+11.45 percent YoY); 483,159 passenger vehicles (+32.38 percent YoY); 64,433 tractors (+3.08 percent YoY) and 97,411 commercial vehicles (+6.37 percent YoY).

C S Vigneshwar, President, FADA stated that festivities traditionally account for 30–35 percent of total annual auto sales. The industry was keenly observing how October would unfold.

He said, “With dealers entering this crucial period fully committed and carrying all-time high inventory levels, the month did not disappoint!”

FADA shared that the rural market once again played a leading role in driving growth, particularly in the two-wheeler and passenger vehicle segments. Additionally, the Government of India's announcement of an increase in the Minimum Support Price (MSP) for Rabi crops further boosted market sentiments.

The two-wheeler sales were driven by festive schemes, discounts along with new model launches that drove consumer interest. The dealers were able to support the demand on the back of better stock availability and suppliers from OEMs.

In the passenger vehicle segment too, aggressive offers, attractive schemes and new model introductions further stimulated demand.

“Enhanced vehicle availability and strong market interest, especially for SUVs and new products, also contributed to the exceptional sales. However, despite strong sales, PV OEMs continue to heavily stock dealers, resulting in inventory levels decreasing by only five days, with overall inventory still at a high of 75–80 days. This may thus lead the season of substantial discounts to continue until the end of the calendar year,” cautioned Vigneshwar.

The commercial vehicle segment growth was driven by various factors such as supportive agricultural markets and bulk purchases, particularly for container movements.

FADA states that however dealers faced challenges such as slow demand, sluggish construction activities, financial issues among customers and increased vehicle prices leading to higher EMIs.

“Overall, while there were areas of growth, the CV market faced headwinds that tempered its overall performance,” he shared.

Great Indian wedding

While the automotive industry has been seeing a mixed results in terms of retail demand, the expectation for the rest of the calendar year remains positive. An estimated 4.8 million weddings are scheduled across the country in November and December 2024. This is expected to bring an ‘unprecedented surge’ in demand for wedding-related goods and services.

For the automotive industry this could further amplify demand for two-wheelers and passenger vehicles. In the CV segment, while supportive agricultural markets and continued bulk purchases may contribute positively, dealers remain vigilant due to factors like sluggish construction activities, financial constraints among customers and an anticipated decrease in demand post-festivities.

But on the other hand, for the passenger vehicle segment, there are apprehensions about potential slowdowns caused by customers postponing purchases in anticipation of better year-end discounts. FADA also urges, PV OEMs to further rationalise supply.

The auto retail body states that while the industry is optimistic about near-term growth driven by the wedding season and favourable market conditions, dealers are mindful of potential challenges that could affect sales momentum as the year concludes.

‘The mixed sentiments reflected in the survey highlight the need for strategic planning and cautious optimism as the auto sector navigates the remaining months of the year,’ the note concluded.

AUTO RETAIL SALES IN INDIA
Category Oct '24 Oct '23 Change (in units) Change (in %) Sep '24 Change (in %)
YoY YoY MoM
Two-wheeler 2,065,095 1,514,634 550,461 36.34% 1,204,259 71.48%
Three-wheeler 122,846 110,221 12,625 11.45% 106,524 15.32%
E-Rickshaw (P) 43,982 45,745 -1,763 -3.85% 44,043 -0.14%
E-Rickshaw with Cart (G) 5,892 3,019 2,873 95.16% 4,569 28.96%
Three-wheeler (Goods) 12,709 10,958 1,751 15.98% 9,108 39.54%
Three-wheeler (Passenger) 60,169 50,433 9,736 19.30% 48,714 23.51%
Three-wheeler (Personal) 94 66 28 42.42% 90 4.44%
Passenger Vehicle 483,159 364,991 118,168 32.38% 275,681 75.26%
Tractor 64,433 62,507 1,926 3.08% 62,542 3.02%
Commercial Vehicle 97,411 91,576 5,835 6.37% 74,324 31.06%
LCV 56,015 51,340 4,675 9.11% 41,715 34.28%
MCV 6,557 6,164 393 6.38% 6,090 7.67%
HCV 29,525 29,869 -344 -1.15% 22,941 28.70%
Others 5,314 4,203 1,111 26.43% 3,578 48.52%
Total 2,832,944 2,143,929 689,015 32.14% 1,723,330 64.39%

Representational image courtesy: TomFlick/Pexels

Skoda Auto Volkswagen India Expands Volkswagen Brand To Sri Lanka

Skoda Auto Volkswagen India - Sri Lanka

Skoda Auto Volkswagen India (SAVWIPL) has announced the official launch of the Volkswagen brand in Sri Lanka. The expansion is being executed in partnership with local automotive distributor Continental Cars and Commercials.

The brand has entered the market with two initial passenger vehicle models: the Taigun SUV and the Virtus sedan. Both product lines are manufactured at SAVWIPL’s Chakan production facility in Pune, India, and are exported to Sri Lanka as part of the company's regional manufacturing and export hub strategy.

To anchor the brand's retail presence, SAVWIPL and Continental Cars and Commercials have inaugurated an integrated 3S (Sales, Service, and Spares) dealership facility in Sri Jayewardenepura Kotte, Colombo.

The facility features a built-up footprint of 18,713 square feet positioned across nearly one acre of land, and houses more than 20 active workshop service bays to manage customer after-sales requirements under a single roof.

The market entry aligns with stabilization trends within Sri Lanka's automotive retail sector and an increasing consumer demand for premium passenger vehicles.

Piyush Arora, Managing Director and CEO, Skoda Auto Volkswagen India, said, “Sri Lanka is a market with strong automotive passion and a deep appreciation for quality engineering. Volkswagen’s entry in the country marks not just the expansion of our footprint, but our long term strategy to leverage our scale, localisation and engineering capabilities to build sustainable growth beyond India. With our partner Continental Cars and Commercials Ltd, we are proud to introduce Volkswagen in Sri Lanka, beginning with the Taigun SUV and Virtus sedan. Our focus is to build trust through reliability, customer centricity, and a premium ownership experience backed by strong service support.”

Jan Bures, Executive Director of Sales, Marketing and Digital, SAVWIPL, added, “With the Taigun and Virtus, we are introducing two products that address clear customer preferences in Sri Lanka’s premium passenger vehicle market. Our focus is to build the Volkswagen brand with the right product mix, a strong retail presence, and a dependable after-sales experience that gives customers confidence from day one. This is not just about expanding our horizons in South Asia, but also about creating a solid foundation for sustainable growth over the long term.”

Tata Motors Reimagines Hatchback Segment With Multi-Powertrain Next-Gen Tiago Strategy

Tata Tiago 2026

In a definitive strategic move to defend and expand its footprint in the entry-level passenger vehicle market, Tata Motors has launched its highly anticipated next-gen Tiago portfolio. The prices for the Tiago hatchback starts at INR 469,000 for the petrol variant and INR 579,000 for the CNG variant.

On the other hand, the Tiago.ev can also be had in a Battery-as-a-Service (BaaS) model for INR 469,000 with a running cost of INR 2.6 per km, or an outright starting price of INR 699,000.

The popular hatchback portfolio spanning across conventional internal combustion engines (ICE), innovative Twin-Cylinder iCNG technology and battery-electric derivatives, is part of Tata Motors’ multi-powertrain offensive targeting a vital segment that continues to command a meaningful 20 percent volume share of the Indian automotive landscape.

Interestingly, since its introduction in 2016, the Tiago hatchback has gone on to sell over 700,000 customers.

To counter structural segment shifts toward compact utility vehicles, the next-gen Tiago features a more substantial stance on the road, engineered to feel wider, taller and more planted. Exterior styling upgrades include premium Lux Beam LED headlamps, LED DRLs, Halo Lightbar connected tail lamps and R15 diamond-cut dynamic alloy wheels.

Inside, Tata Motors has standardised high-end interfaces, led by a freestanding ‘Ultra View’ 26.03cm HD touchscreen infotainment console and a digital island cluster. Highlighting the shift toward standalone displays,

As Anand Kulkarni, Product Line Head for Electric Passenger Vehicles, Tata Motors, explained, "Larger screens with smaller bezels and exuding modernity is something that people see around them and they expect that in their car also."

He further noted that with rising production scales, "The costs are no longer as prohibitive as they were at a certain point of time, we should allow customers to benefit from that."

Managing a unified architecture that accommodates Petrol, CNG cylinders and high-voltage battery packs introduces significant manufacturing and development complexity.

Kulkarni pointed out that varying mass distributions across fuel types require precise tuning to maintain segment-best driving dynamics. "Fortunately, in the electric vehicle, I get a great setup because of the battery being spread underneath and sort of balancing itself out," Kulkarni shared, adding that for conventional formats, "We work on spring rates. We work on damping. We work on elastomer stiffnesses in order to create the differences that we expect out of the vehicle."

Tata Motors is doubling down on safety by establishing a protective ‘Safety Dome’ framework constructed from ultra-high-strength steel. The safety package features 6 airbags as standard across all personas, alongside a 360-degree high-definition surround-view camera system and a segment-first Blind View Monitor.

On the green mobility front, the Tiago.ev consolidates its established first-mover advantage of over 75,000 units on Indian roads. The next-generation EV incorporates an updated fast-charging architecture capable of adding 100 km of range in just 18 minutes via a 30 kW DC fast charger.

To maximise customer retention and transition confidence, Tata Motors is backing the private, first-owner 24 kWh long-range variant with a Lifetime high-voltage battery and motor warranty, setting a definitive benchmark for long-term ownership security in urban electric mobility.

JSW MG Motor India Launches MG Majestor SUV At INR 4.09 Million

MG Majestor

JSW MG Motor India has officially launched the MG Majestor as its D+ segment sport utility vehicle (SUV) at prices starting INR 4.09 million (ex-showroom) for the 4x2 top trim variant.

The MG Majestor replaces the outgoing Gloster as the flagship IC-powered vehicle in the carmaker's domestic lineup. The SUV is available in two drivetrain configurations. The 4x2 Automatic Top Trim is available in 6-seater and 7-seater layouts, while the 4x4 Automatic Top Trim, priced at INR 4.49 million (ex-showroom), can be had only in a 7-seater layout.

It measures 5,046 mm in length, 2,016 mm in width and 1,870 mm in height, with a total wheelbase of 2,950 mm. The SUV is powered by a 2.0-litre twin-turbo diesel engine paired with a ZF 8-speed automatic torque-converter transmission, generating an output of 215.5 PS and 478.5 Nm of torque.

For off-road application, the 4x4 variant incorporates an all-terrain management system featuring 10 terrain-specific drive modes, a dedicated Crawl Control function, a 219 mm ground clearance and an 810 mm water-wading depth threshold. It is claimed to be the first vehicle in its segment to feature triple differential locks across the front, centre and rear axles to manage power delivery over low-traction surfaces.

The MG Majestor features Level 2 Advanced Driver Assistance Systems (ADAS) to manage steering assist, adaptive deceleration, collision warning and automated emergency braking. Standard structural safety systems include six airbags, electronic stability control (ESC), anti-lock braking (ABS), traction control, roll movement intervention (RMI) and a 360-degree high-definition camera network.

The cabin architecture features a black upholstery layout paired with a panoramic sunroof and 64-colour ambient lighting.

In terms of creature comforts, it gets a 12-way electrically adjustable driver's seat and 8-way passenger seat equipped with heating, cooling and localised massage programs. A dual-screen interface linking a 12.3-inch infotainment unit with a 12.3-inch digital instrument cluster. Integrated iSMART system supporting over 75 connected-car features alongside wireless Apple CarPlay and Android Auto.  A 12-speaker JBL surround-sound system, dual wireless smartphone charging docks, a three-zone automatic climate control module and a 220V auxiliary power outlet.

MG Majestor customers will also a unique ownership program under ‘MG Shield’, which includes a three-year unlimited-kilometre vehicle warranty, three years of roadside assistance and three labour-free periodic maintenance services.

Furthermore, JSW MG Motor India is also offering an assured buyback program guaranteeing of up to 70 percent of the MG Majestor’s residual value over a specified operational tenure.

Anurag Mehrotra, Managing Director, JSW MG Motor India, said, “The MG Majestor marks a bold addition to our portfolio as India’s first D+ SUV, delivering a powerful blend of performance, premium comfort, advanced technology and superior reliability. With its unmatched dimension, off-road mastery and multiple segment-first features, the Majestor sets new benchmarks and offers a truly differentiated value proposition in the Indian SUV landscape."

Changan - Brazil - Uni-T

Chinese automotive major Changan Automobile and Brazil-based Kawa Group (CAOA Group) have opened an automated manufacturing line in Annapolis, Brazil and commenced production of the first locally built Changan Uni-T sport utility vehicle (SUV).

The launch event was attended by Brazilian President Luiz Inácio Lula da Silva, Vice-President Geraldo Alckmin and Chinese Ambassador to Brazil, Zhou Qingqiao.

The vehicle assembly line represents the beginning of a USD 950 million investment cycle spanning 2026 to 2028. This capital follows USD 570 million deployed between 2023 and 2025, bringing the total joint allocation to USD 1.52 billion.

The funding is intended to establish an annual production capacity of 90,000 vehicles. The expansion project aligns with Changan's global growth initiative, known as the ‘Vast Ocean Plan.’

The Uni-T was developed over three years by a team of 200 Chinese and Brazilian engineers. The model is powered by a 1.5-litre Blue Core Flex turbocharged engine featuring direct fuel injection. The powertrain was modified by Kawa Group to operate on flexible-fuel configurations, allowing the use of ethanol-petrol blends.

To validate durability and thermal efficiency across different climates, the SUV underwent a 200,000-kilometre testing program prior to standard production.

Following the introduction of the flexible-fuel model, Changan plans to expand its local production network to include hybrid and electric powertrains. The Chinese automaker also intends to establish more than 60 commercial dealerships across the region by the end of 2026 to support its broader distribution network.