Festive Season Powers Auto Retail In October, FADA Calls For Strategic Planning And Cautious Optimism

Auto retail

The automotive retail sales in India is back in the green, and for October 2024, the convergence of Navratri and Diwali has helped register robust growth across segments.

According to the latest data released by the Federation of Automobile Dealers Association (FADA), a total of 2.8 million vehicles were registered last month, up 32.14 percent YoY, compared to 2.14 million vehicles sold last year.

This included 2 million two-wheelers (+36.34 percent YoY); 122,846 three-wheelers (+11.45 percent YoY); 483,159 passenger vehicles (+32.38 percent YoY); 64,433 tractors (+3.08 percent YoY) and 97,411 commercial vehicles (+6.37 percent YoY).

C S Vigneshwar, President, FADA stated that festivities traditionally account for 30–35 percent of total annual auto sales. The industry was keenly observing how October would unfold.

He said, “With dealers entering this crucial period fully committed and carrying all-time high inventory levels, the month did not disappoint!”

FADA shared that the rural market once again played a leading role in driving growth, particularly in the two-wheeler and passenger vehicle segments. Additionally, the Government of India's announcement of an increase in the Minimum Support Price (MSP) for Rabi crops further boosted market sentiments.

The two-wheeler sales were driven by festive schemes, discounts along with new model launches that drove consumer interest. The dealers were able to support the demand on the back of better stock availability and suppliers from OEMs.

In the passenger vehicle segment too, aggressive offers, attractive schemes and new model introductions further stimulated demand.

“Enhanced vehicle availability and strong market interest, especially for SUVs and new products, also contributed to the exceptional sales. However, despite strong sales, PV OEMs continue to heavily stock dealers, resulting in inventory levels decreasing by only five days, with overall inventory still at a high of 75–80 days. This may thus lead the season of substantial discounts to continue until the end of the calendar year,” cautioned Vigneshwar.

The commercial vehicle segment growth was driven by various factors such as supportive agricultural markets and bulk purchases, particularly for container movements.

FADA states that however dealers faced challenges such as slow demand, sluggish construction activities, financial issues among customers and increased vehicle prices leading to higher EMIs.

“Overall, while there were areas of growth, the CV market faced headwinds that tempered its overall performance,” he shared.

Great Indian wedding

While the automotive industry has been seeing a mixed results in terms of retail demand, the expectation for the rest of the calendar year remains positive. An estimated 4.8 million weddings are scheduled across the country in November and December 2024. This is expected to bring an ‘unprecedented surge’ in demand for wedding-related goods and services.

For the automotive industry this could further amplify demand for two-wheelers and passenger vehicles. In the CV segment, while supportive agricultural markets and continued bulk purchases may contribute positively, dealers remain vigilant due to factors like sluggish construction activities, financial constraints among customers and an anticipated decrease in demand post-festivities.

But on the other hand, for the passenger vehicle segment, there are apprehensions about potential slowdowns caused by customers postponing purchases in anticipation of better year-end discounts. FADA also urges, PV OEMs to further rationalise supply.

The auto retail body states that while the industry is optimistic about near-term growth driven by the wedding season and favourable market conditions, dealers are mindful of potential challenges that could affect sales momentum as the year concludes.

‘The mixed sentiments reflected in the survey highlight the need for strategic planning and cautious optimism as the auto sector navigates the remaining months of the year,’ the note concluded.

AUTO RETAIL SALES IN INDIA
Category Oct '24 Oct '23 Change (in units) Change (in %) Sep '24 Change (in %)
YoY YoY MoM
Two-wheeler 2,065,095 1,514,634 550,461 36.34% 1,204,259 71.48%
Three-wheeler 122,846 110,221 12,625 11.45% 106,524 15.32%
E-Rickshaw (P) 43,982 45,745 -1,763 -3.85% 44,043 -0.14%
E-Rickshaw with Cart (G) 5,892 3,019 2,873 95.16% 4,569 28.96%
Three-wheeler (Goods) 12,709 10,958 1,751 15.98% 9,108 39.54%
Three-wheeler (Passenger) 60,169 50,433 9,736 19.30% 48,714 23.51%
Three-wheeler (Personal) 94 66 28 42.42% 90 4.44%
Passenger Vehicle 483,159 364,991 118,168 32.38% 275,681 75.26%
Tractor 64,433 62,507 1,926 3.08% 62,542 3.02%
Commercial Vehicle 97,411 91,576 5,835 6.37% 74,324 31.06%
LCV 56,015 51,340 4,675 9.11% 41,715 34.28%
MCV 6,557 6,164 393 6.38% 6,090 7.67%
HCV 29,525 29,869 -344 -1.15% 22,941 28.70%
Others 5,314 4,203 1,111 26.43% 3,578 48.52%
Total 2,832,944 2,143,929 689,015 32.14% 1,723,330 64.39%

Representational image courtesy: TomFlick/Pexels

Ashutosh Dixit

Skoda Auto Volkswagen India (SAVWIPL), one of the leading passenger vehicle manufacturers, has appointed Ashutosh Dixit as its new Brand Director for Porsche India, effective immediately. He succeeds Manolito Vujicic, who is leaving the Volkswagen Group to pursue other opportunities.

Dixit brings over 28 years of automotive industry experience to the role, with nearly 20 years spent within the Volkswagen Group. His career includes leadership roles across India, China and Europe, focusing on strategy, sales operations and brand development. Most recently, he served as Market Development Director at the Porsche Middle East and Africa regional office. In his previous regional position, he was instrumental in shaping initiatives specifically for the Indian market.

The appointment comes as SAVWIPL continues to focus on strengthening internal Indian talent and expanding its presence in the domestic luxury segment.

In his new role, Dixit will be responsible for guiding Porsche India into its next phase of market presence and performance. Building stronger relationships with customers and achieving new milestones in the dynamic Indian market. Continue to nurture the progress made under previous leadership while maintaining a focus on sustainable growth and innovation.

Piyush Arora, MD and CEO, Skoda Auto Volkswagen India, said, “We are delighted to welcome Ashutosh Dixit as the new Brand Director of Porsche India, who will further bolster the leadership team in India. Ashutosh is a familiar face within the Volkswagen Group, with his understanding of markets, customers, and the brand making him well-suited to lead Porsche India. I’m confident he will build on the progress Porsche has made in India and continue to strengthen the brand's presence. This appointment is a testament to our unwavering focus on strengthening internal talent from within India.”

Dr. Manfred Braunl, CEO, Porsche Middle East and Africa, added, “Ashutosh brings a deep understanding of both the Porsche brand and the Indian market to this role. His leadership experience across regions and functions makes him exceptionally well-positioned to guide Porsche India into its next phase.  India continues to be an important market for us, and we are confident that under his leadership, the brand will further strengthen its presence and performance.”

Jan Bures, Executive Director of Sales, Marketing and Digital, Skoda Auto Volkswagen India, added, “Ashutosh’s appointment marks an exciting chapter for Porsche in India. His proven ability to navigate diverse markets and lead with vision makes him the right person to drive our journey forward. India is a dynamic and strategic market for us, and with Ashutosh at the helm, we look forward to building stronger connections with our customers and achieving new milestones.”

BMW M440i XDrive Convertible Launched In India At INR 10.9 Million

BMW M440i XDrive Convertible

BMW Group India has introduced the all-new BMW M440i xDrive Convertible as a completely built-up (CBU) unit, priced at an ex-showroom rate of INR 10.9 million.

The premium model combines a classic soft-top silhouette with modern performance and engineering, featuring a panel bow soft-top roof that can be operated at speeds up to 50 kmph. The electric mechanism completes the opening or closing process in 18 seconds, offering a blend of open-air driving and refined design.

Under the bonnet, the convertible is powered by a B58 inline 3-litre 6-cylinder engine equipped with a 48V mild hybrid setup for improved efficiency and performance. This powertrain produces 374 hp and 500 Nm of maximum torque, enabling the car to accelerate from zero to 100 kmph from a standstill in a claimed 4.9 seconds.

The M440i xDrive Convertible comes with an eight-speed Steptronic Sport automatic transmission and intelligent xDrive all-wheel-drive technology to maintain traction and stability. Precision handling is further supported by standard features such as adaptive M suspension, an M Sport differential and M Sport brakes.

The exterior design is highlighted by a vertically arranged BMW kidney grille in high-gloss black and adaptive LED headlights with a black tint. The rear of the car features CSL-style taillights with an intricate woven laser pattern and an M rear diffuser. The car sits on 19-inch M light-alloy wheels and is available in eight different colours, including Portimao Blue, Fire Red and Cape York Green, with additional customisation options available for a bespoke finish.

Inside, the cabin features the BMW Curved Display, which houses a 14.9-inch infotainment screen and a 12.3-inch digital information display. The interior is finished with a luxury instrument panel, sports seats with electric adjustments, and an M leather steering wheel with standard gearshift paddles. For entertainment, the vehicle is equipped with a 12-speaker Harman Kardon surround sound system. Technological features include the latest BMW Operating System 8.5, a head-up display and the MyBMW app for remote services and digital key functionality.

The sedan is also equipped with a wide range of safety and driver assistance systems. The Parking Assistant includes a 360-degree surround view, while the Reversing Assistant helps navigate narrow driveways by taking over steering for the last 50 metres driven. Safety technologies include six airbags, attentiveness assistance, and dynamic stability control.

Hardeep Singh Brar, President, BMW Group India, said, “The all-new BMW M440i xDrive Convertible exemplifies BMW’s passion for combining exhilarating performance with timeless elegance. With its unmistakable design, powerful M tuned performance and refined open top driving experience, it delivers a new expression of sporting freedom. At BMW Group India, we are proud to introduce a convertible that not only excites behind the wheel, but also represents a distinctive, aspirational lifestyle for our customers.”

TATA.ev Launches Curvv.ev SeriesX Starting At INR 1.69 Million

Tata Curvv.ev Series X

TATA.ev has introduced the new Curvv.ev SeriesX, featuring two long-range variants designed for intercity travel. The new SUV-coupe lineup starts at INR 1.69 million (ex-showroom, Mumbai) and includes the Accomplished X 55 and Empowered X 55 personas.

The SeriesX is built on the acti.ev architecture and focuses on delivering high range and performance for highway driving. The EVs are equipped with a 55 kWh battery pack, delivering 167 HP and 215 Nm of torque. The SeriesX offers an ARAI-certified range of 502 km and a real-world C75 range of approximately 400 km. Tata Motors is providing a lifetime HV battery warranty to ensure long-term ownership security.

The Curvv.ev SeriesX simplifies the lineup into two distinct, feature-rich choices – Accomplished X 55 and Empowered X 55.

The Accomplished X 55 focuses on comfort and daily technology needs. It includes a panoramic sunroof, dual 26.03 cm digital screens for instrumentation and infotainment, and a 360-degree surround-view camera. Interior features include ventilated R-Comfort seats, premium leatherette upholstery and rear sunshades.

The Empowered X 55 on the other hand offers the flagship expression of the range. This variant adds advanced luxury and safety features including a 31.24 cm cinematic touchscreen by HARMAN, a 9-speaker JBL sound system and Level 2 ADAS with 20 safety features. Additional premium equipment includes R18 alloy wheels, a gesture-controlled powered tailgate and Vehicle-to-Vehicle (V2V) and Vehicle-to-Load (V2L) charging capabilities. This variant is also available in the #DARK edition.

The series introduces a new Nitro Crimson colour option alongside the existing palette – Accomplished X 55 at INR 1.69 million, Empowered X 55 at INR 1.91 million and Empowered X 55 #Dark at INR 1.94 million (ex-showroom Mumbai).

Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility, said, “With every new EV we introduce, our focus is to make electric mobility more accessible and rewarding. The Curvv.ev SeriesX personas invite customers to experience India’s first SUV Coupé powered by a 55 kWh battery pack that delivers 502 km of long-driving range for effortless intercity journeys. It combines practical and premium features with a lifetime HV battery warranty, ensuring truly stress-free ownership at a compelling price point, enhancing its value proposition”.

Honda Cars India Sells 4,069 PVs In April 2026

Honda Cars India

Honda Cars India (HCIL), a leading manufacturer of premium cars in India, has reported its wholesales for April 2026.

In April 2026, the Japanese automaker sold a total of 4,938 vehicles, a flat growth, as against 4,871 units sold last year.

Interestingly, domestic sales grew by 21 percent at 4,069 units, as against 3,360 units last year. On the other hand, the exports saw a decline of 42 percent at 869 units, as against 1,511 units a year ago.

Kunal Behl, Vice-President, Marketing & Sales, Honda Cars India, said, “The new fiscal year has begun on a positive note for us, with good sales momentum for Amaze, City and Elevate. Honda Cars India has recorded a 21 percent growth in domestic sales for April 2026. We remain confident of sustaining this growth trajectory in the coming months.”