Festive Season Powers Auto Retail In October, FADA Calls For Strategic Planning And Cautious Optimism

Auto retail

The automotive retail sales in India is back in the green, and for October 2024, the convergence of Navratri and Diwali has helped register robust growth across segments.

According to the latest data released by the Federation of Automobile Dealers Association (FADA), a total of 2.8 million vehicles were registered last month, up 32.14 percent YoY, compared to 2.14 million vehicles sold last year.

This included 2 million two-wheelers (+36.34 percent YoY); 122,846 three-wheelers (+11.45 percent YoY); 483,159 passenger vehicles (+32.38 percent YoY); 64,433 tractors (+3.08 percent YoY) and 97,411 commercial vehicles (+6.37 percent YoY).

C S Vigneshwar, President, FADA stated that festivities traditionally account for 30–35 percent of total annual auto sales. The industry was keenly observing how October would unfold.

He said, “With dealers entering this crucial period fully committed and carrying all-time high inventory levels, the month did not disappoint!”

FADA shared that the rural market once again played a leading role in driving growth, particularly in the two-wheeler and passenger vehicle segments. Additionally, the Government of India's announcement of an increase in the Minimum Support Price (MSP) for Rabi crops further boosted market sentiments.

The two-wheeler sales were driven by festive schemes, discounts along with new model launches that drove consumer interest. The dealers were able to support the demand on the back of better stock availability and suppliers from OEMs.

In the passenger vehicle segment too, aggressive offers, attractive schemes and new model introductions further stimulated demand.

“Enhanced vehicle availability and strong market interest, especially for SUVs and new products, also contributed to the exceptional sales. However, despite strong sales, PV OEMs continue to heavily stock dealers, resulting in inventory levels decreasing by only five days, with overall inventory still at a high of 75–80 days. This may thus lead the season of substantial discounts to continue until the end of the calendar year,” cautioned Vigneshwar.

The commercial vehicle segment growth was driven by various factors such as supportive agricultural markets and bulk purchases, particularly for container movements.

FADA states that however dealers faced challenges such as slow demand, sluggish construction activities, financial issues among customers and increased vehicle prices leading to higher EMIs.

“Overall, while there were areas of growth, the CV market faced headwinds that tempered its overall performance,” he shared.

Great Indian wedding

While the automotive industry has been seeing a mixed results in terms of retail demand, the expectation for the rest of the calendar year remains positive. An estimated 4.8 million weddings are scheduled across the country in November and December 2024. This is expected to bring an ‘unprecedented surge’ in demand for wedding-related goods and services.

For the automotive industry this could further amplify demand for two-wheelers and passenger vehicles. In the CV segment, while supportive agricultural markets and continued bulk purchases may contribute positively, dealers remain vigilant due to factors like sluggish construction activities, financial constraints among customers and an anticipated decrease in demand post-festivities.

But on the other hand, for the passenger vehicle segment, there are apprehensions about potential slowdowns caused by customers postponing purchases in anticipation of better year-end discounts. FADA also urges, PV OEMs to further rationalise supply.

The auto retail body states that while the industry is optimistic about near-term growth driven by the wedding season and favourable market conditions, dealers are mindful of potential challenges that could affect sales momentum as the year concludes.

‘The mixed sentiments reflected in the survey highlight the need for strategic planning and cautious optimism as the auto sector navigates the remaining months of the year,’ the note concluded.

AUTO RETAIL SALES IN INDIA
Category Oct '24 Oct '23 Change (in units) Change (in %) Sep '24 Change (in %)
YoY YoY MoM
Two-wheeler 2,065,095 1,514,634 550,461 36.34% 1,204,259 71.48%
Three-wheeler 122,846 110,221 12,625 11.45% 106,524 15.32%
E-Rickshaw (P) 43,982 45,745 -1,763 -3.85% 44,043 -0.14%
E-Rickshaw with Cart (G) 5,892 3,019 2,873 95.16% 4,569 28.96%
Three-wheeler (Goods) 12,709 10,958 1,751 15.98% 9,108 39.54%
Three-wheeler (Passenger) 60,169 50,433 9,736 19.30% 48,714 23.51%
Three-wheeler (Personal) 94 66 28 42.42% 90 4.44%
Passenger Vehicle 483,159 364,991 118,168 32.38% 275,681 75.26%
Tractor 64,433 62,507 1,926 3.08% 62,542 3.02%
Commercial Vehicle 97,411 91,576 5,835 6.37% 74,324 31.06%
LCV 56,015 51,340 4,675 9.11% 41,715 34.28%
MCV 6,557 6,164 393 6.38% 6,090 7.67%
HCV 29,525 29,869 -344 -1.15% 22,941 28.70%
Others 5,314 4,203 1,111 26.43% 3,578 48.52%
Total 2,832,944 2,143,929 689,015 32.14% 1,723,330 64.39%

Representational image courtesy: TomFlick/Pexels

Renault Appoints Josep Maria Recasens As Chief Strategy, Product & Program Management Officer

TVS Motor Co - Aegis Rider

In a move designed to enhance organisational agility, Renault Group has appointed Josep Maria Recasens to the newly consolidated role of Chief Strategy, Product & Program Management Officer with immediate effect. This promotion is a key part of the company's broader initiative to streamline its structure and accelerate decision-making. Recasens will now report directly to CEO François Provost and will join the Group’s Leadership Team, positioning him to shape the company's future direction.

His expanded responsibilities will encompass defining Renault’s overarching strategy, guiding critical product choices for the coming years and coordinating the implementation of future vehicle lineups to ensure their market success. While assuming these central corporate duties, Recasens will maintain his current position as CEO for the Iberian Peninsula countries. He will also continue as the CEO of Ampere, Renault's electric vehicle and software entity, until its ongoing transformation is fully complete.

Recasens brings a wealth of automotive industry expertise to this role. An engineer with an MBA, his career began at SEAT S.A. in 2002, where he progressed through roles in research and development, product planning, and international project management, eventually rising to Director of Strategy. He joined Renault in June 2021 as Director of Strategy and Business Development, playing a central role in the Renaulution plan and partnership deployments. His trajectory at Renault has been rapid, including his appointment as Chief Strategy Officer in 2023 and his leadership of Ampere, where he has been instrumental in steering its evolution into an electric and software-focused enterprise.

Provost said, “Since my arrival, I have focused on implementing a simpler, more effective and faster organisation to adapt to the current challenges. Bringing together the strategy, which sets the course, and the Product and Planning, which guides product choices and program directions, is an essential lever for greater coherence and agility. Josep Maria will be in charge of this scope and will take over from Guido Haak, whom I warmly thank for his dedication and years with us. Ampere's ambition remains at the heart of our strategy to provide our customers with innovative electrical and software technologies that are accessible to all.”

Recasens said, "I am very happy to take on this new challenge and grateful for the trust the Group has placed in me. My first priority will be to extend to the entire company a few principles that have made Ampere successful: a strong focus on the product, disciplined programme management and a holistic view of investments. With the support of the Leadership Team, we will adapt, accelerate and deploy these fundamentals to consolidate and amplify the renewed product momentum, and embed this dynamic in a sustainable way at the heart of the Renault Group's strategy.”

JSW MG Motor India Partners With Pickleball Champion Monica Menon

JSW - Monica Menon

JSW MG Motor India has announced an association with pickleball player Monica Menon under its Women of MG initiative. The collaboration aims to support women achievers and emerging sports, which the brand states align with the values of agility, adaptability, and the pursuit of excellence.

The partnership draws a parallel between pickleball – described as reflecting the pace of modern life – and the MG Comet EV, the company’s urban electric vehicle. Monica Menon’s career includes transitioning from an AITA National Tennis Champion and 2010 Asian Games athlete to a pickleball player with more than 100 career podium finishes.

Udit Malhotra, Head of Marketing, JSW MG Motor India, said, “Pickleball captures the pulse of modern India, agile, intelligent, and always moving forward. Monica’s journey reflects that same rhythm of purpose and precision. The MG Comet EV, too, reimagines urban mobility with intent, compact yet expressive, simple yet smart. Through Women of MG, we celebrate women who lead with conviction and redefine their paths with style and substance.”

Monica Menon, added, “I’m thrilled to collaborate with JSW MG Motor India, a brand that champions women and supports new-age sports like pickleball. This partnership brings together two worlds that value precision, purpose, and thoughtful performance, sports and mobility. The MG Comet EV, with its compact yet spacious design and intelligent technology, makes every journey effortless, turning everyday travel into an experience of comfort and confidence. JSW MG Motor India’s commitment to supporting women and fresh ideas makes this collaboration truly meaningful.”

The partnership marks another step in the Women of MG programme, which has previously collaborated with figures such as professional golfer Tvesa Malik, Khel Ratna and Arjuna Awardee Deepa Malik and Paralympic silver medallist Bhavina Patel.

Beyond sports, JSW MG Motor India supports various community initiatives, including Sewa and Womentorship, Drive Her Back, Worth Waiting For, Prerna and MG Changemakers, to empower communities and amplify women’s potential.

Maruti Suzuki's Digital Finance Platform Crosses 2.5 Million Loan Disbursals

Maruti Suzuki Finance

Maruti Suzuki Smart Finance (MSSF), the carmaker’s digital car financing platform, has surpassed the milestone of 2.5 million car loan disbursals since its inception in FY2020-21.

The platform aims to revolutionise the car financing customer journey with a seamless, transparent and fully digital experience. The total amount disbursed has exceeded INR 1,700 billion.

MSSF provides an end-to-end digital journey for customers, offering facilities such as loan application, online sanction and disbursal with real-time progress tracking. Customers can compare and choose from multiple financiers, with options for Credit Score-Based Interest Rates and pre-approved offers for salaried and self-employed individuals.

The platform has achieved significant uptake with over 40 percent of Maruti Suzuki customers have utilised MSSF across both the ARENA and NEXA networks.

Partho Banerjee, Senior Executive Officer, Marketing and Sales, Maruti Suzuki India, said, “Today, most car buyers start their journey online, exploring models and financing options before visiting a dealership. Recognising the magnitude of this shift early on, Maruti Suzuki pioneered a multi-financier, end-to-end digital car financing solution with Maruti Suzuki Smart Finance. Over the past five years, this platform has transformed the car-buying experience. Over 40 percent of our customers availed loans through Maruti Suzuki Smart Finance across ARENA and NEXA. MSSF’s ‘anytime-anywhere’ convenience has provided Joy of Mobility to over 2.5 million customers, amounting to more than INR 1,700 billion, reflecting our commitment to innovation and customer delight.”

He added: “This success is powered by the unwavering support of our finance partners, enabling seamless financing nationwide. Together, we continue to redefine automotive retail through customer-centric digital solutions.”

Tata Motors Unveils New Sierra SUV, Redefining Design

Tata Sierra Brand Day

Tata Motors Passenger Vehicles, one of the leading car manufacturers in the country, has unveiled the new Tata Sierra, which it said has been designed to honour its predecessor while redefining what a modern Indian SUV can be.

The SUV is a re-interpretation of the original's soul, bridging heritage and the future. It stands as a halo product, set to lead the next chapter of the company’s design. Clean surfaces replace ornamentation, while the proportions, long wheelbase, upright stance and powerful shoulders emphasise its stance.

The Sierra’s exterior design reinterprets the silhouette of the original. The three-quarter glasshouse has been reimagined using a panoramic roof, flush glazing and a black-painted roof finisher. This maintains the airy character of the original while meeting safety and aerodynamic standards. The long wheelbase, roofline and width deliver better aerodynamics and visual balance.

At the front, the Sierra features the Light Saber, a full-width LED DRL that forms a single curve across the fascia. This lighting signature is mirrored in the rear light bar. Complementing it are R19 alloy wheels, flush door handles and gloss black cladding. The Clamshell tailgate, wide rear haunches and floating-roof effect give it road presence.

Inside, the Sierra features a ‘Living Room Philosophy,’ aiming to create a lounge space on wheels. The TheatrePro multi-screen setup features a Horizon View screen layout, offering digital experiences for both driver and passenger. This integrates with the SonicShaft Soundbar with a JBL Black 12-speaker system, which, combined with Dolby Atmos, transforms the cabin into an acoustic experience. The PanoraMax (sunroof plus surround view glasshouse) recreates the openness of the original Sierra’s glass canopy. The cabin architecture is horizontal, accentuating width and openness.

Interestingly, even before its launch, the Sierra SUV design has been recognised globally by winning the Red Dot Design Award. The jury in 2025 consisted of 15 experts from 13 countries.