The automotive retail sales in India is back in the green, and for October 2024, the convergence of Navratri and Diwali has helped register robust growth across segments.

According to the latest data released by the Federation of Automobile Dealers Association (FADA), a total of 2.8 million vehicles were registered last month, up 32.14 percent YoY, compared to 2.14 million vehicles sold last year.

This included 2 million two-wheelers (+36.34 percent YoY); 122,846 three-wheelers (+11.45 percent YoY); 483,159 passenger vehicles (+32.38 percent YoY); 64,433 tractors (+3.08 percent YoY) and 97,411 commercial vehicles (+6.37 percent YoY).

C S Vigneshwar, President, FADA stated that festivities traditionally account for 30–35 percent of total annual auto sales. The industry was keenly observing how October would unfold.

He said, “With dealers entering this crucial period fully committed and carrying all-time high inventory levels, the month did not disappoint!”

FADA shared that the rural market once again played a leading role in driving growth, particularly in the two-wheeler and passenger vehicle segments. Additionally, the Government of India's announcement of an increase in the Minimum Support Price (MSP) for Rabi crops further boosted market sentiments.

The two-wheeler sales were driven by festive schemes, discounts along with new model launches that drove consumer interest. The dealers were able to support the demand on the back of better stock availability and suppliers from OEMs.

In the passenger vehicle segment too, aggressive offers, attractive schemes and new model introductions further stimulated demand.

“Enhanced vehicle availability and strong market interest, especially for SUVs and new products, also contributed to the exceptional sales. However, despite strong sales, PV OEMs continue to heavily stock dealers, resulting in inventory levels decreasing by only five days, with overall inventory still at a high of 75–80 days. This may thus lead the season of substantial discounts to continue until the end of the calendar year,” cautioned Vigneshwar.

The commercial vehicle segment growth was driven by various factors such as supportive agricultural markets and bulk purchases, particularly for container movements.

FADA states that however dealers faced challenges such as slow demand, sluggish construction activities, financial issues among customers and increased vehicle prices leading to higher EMIs.

“Overall, while there were areas of growth, the CV market faced headwinds that tempered its overall performance,” he shared.

Great Indian wedding

While the automotive industry has been seeing a mixed results in terms of retail demand, the expectation for the rest of the calendar year remains positive. An estimated 4.8 million weddings are scheduled across the country in November and December 2024. This is expected to bring an ‘unprecedented surge’ in demand for wedding-related goods and services.

For the automotive industry this could further amplify demand for two-wheelers and passenger vehicles. In the CV segment, while supportive agricultural markets and continued bulk purchases may contribute positively, dealers remain vigilant due to factors like sluggish construction activities, financial constraints among customers and an anticipated decrease in demand post-festivities.

But on the other hand, for the passenger vehicle segment, there are apprehensions about potential slowdowns caused by customers postponing purchases in anticipation of better year-end discounts. FADA also urges, PV OEMs to further rationalise supply.

The auto retail body states that while the industry is optimistic about near-term growth driven by the wedding season and favourable market conditions, dealers are mindful of potential challenges that could affect sales momentum as the year concludes.

‘The mixed sentiments reflected in the survey highlight the need for strategic planning and cautious optimism as the auto sector navigates the remaining months of the year,’ the note concluded.

Representational image courtesy: TomFlick/Pexels

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Hyundai Motor India (HMIL), one of the leading passenger vehicle manufacturers, has announced that bookings for the Hyundai Venue have exceeded 100,000 units. To mark this milestone, the company has introduced the HX8 Diesel Automatic (AT) variant, priced at INR 1.36 million.

The new variant is powered by a 1.5L CRDi diesel engine is paired with a 6-speed automatic transmission. This addition expands the Venue line-up, providing a diesel torque-on-demand option with an automatic gearbox for the compact SUV segment.

The HX8 variant includes several updates to the vehicle's interior, safety and mechanical systems. Notable mechanical additions include rear disc brakes and an electric parking brake with an auto-hold function.

The technical and convenience suite includes – paddle shifters, drive modes (Eco, Normal, Sport) and traction control modes (Sand, Mud, Snow). The cabin also gets front row ventilated seats, 4-way electric driver seat adjustment and ambient lighting. Over-the-Air (OTA) vehicle updates and Hyundai Bluelink connected car systems.

On the inside, it features a dual-tone leatherette seats featuring Venue branding.

The introduction of the diesel automatic transmission targets customers seeking fuel efficiency combined with the convenience of an automated gear shift. The Venue competes in the compact SUV category, supported by Hyundai’s existing sales and service network across India.

Tarun Garg, Managing Director & CEO, Hyundai Motor India, said, “We are delighted that the new Hyundai Venue has crossed 100,000 bookings, reaffirming the strong trust Indian customers place in our brand. This milestone reflects the growing aspiration for smart, connected and feature-rich mobility solutions that enhance everyday driving. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience. It underscores our commitment to providing meaningful choices backed by advanced technology and superior value. At Hyundai, we remain focused on delivering future-ready products that resonate with evolving customer expectations and drive the next phase of mobility in India.”

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German luxury car brand Audi has commenced bookings for the new Audi SQ8 SUV, which is set to be launched on 17 March 2026 in India, for an initial amount of INR 500,000.

The SQ8 occupies a position within Audi’s Q range, featuring mechanical and performance upgrades over the standard Q8. It is powered by a 4.0-litre V8 TFSI engine, which produces 373 kW and 770 Nm of torque, enabling a claimed zero to 100 kmph in 4.1 seconds. The top speed is electronically limited to 250 kmph.

It features Quattro System – permanent all-wheel drive with a self-locking centre differential. Adaptive air suspension sport as standard and all-wheel steering to assist with low-speed manoeuvrability and high-speed stability.

Audi India has indicated that the SQ8 will be available in limited numbers. This launch follows the existing Q8 family line-up in the Indian market, targeting customers in the performance SUV segment.

Balbir Singh Dhillon, Brand Director, Audi India, said, “The Audi SQ8 represents the ideal meeting point between everyday luxury and uncompromising sporty performance. Its formidable engine and distinctive S character make it a remarkably complete SUV. The enthusiasm we have seen for our Audi Q8 family in India gives us great confidence that the new Audi SQ8 will resonate strongly with our customers who seek more than a conventional luxury SUV. We are delighted to open bookings and encourage performance enthusiasts to secure their Audi SQ8 early, as availability will be limited.”

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Skoda Auto India, one of the leading passenger vehicle manufacturers, has inaugurated its first dealership in Shillong, marking the brand's entry into the state of Meghalaya. The Sales, Service and Spares (3S) facility has been launched in partnership with SSB Automobiles (La i Jong Skoda) to expand the company's footprint in the North-East region.

The facility, located in Laitkor Rngi, includes a 3,000 sqft showroom with a four-car display and a 7,250 sqft service centre equipped with three bays. The site follows the ‘Modern Solid’ design philosophy used by the manufacturer globally.

The inauguration is part of a broader strategy that has seen Skoda’s network grow from 120 touchpoints in 2021 to more than 325 across 184 cities. The Shillong outlet will provide access to the manufacturer’s full portfolio, including the Kylaq, Kushaq, Slavia and Kodiaq models.

Ashish Gupta, Brand Director, Skoda Auto India, said, “With the inauguration of our first-ever Customer Touchpoint in Shillong, we are delighted to bring Skoda Auto closer to customers in Meghalaya. The North-East is an emerging and promising market for us, and expanding our network footprint here reflects our commitment to making the Skoda brand more accessible across India. Following our biggest-ever year in India in 2025, strengthening our network remains a key focus. This newly inaugurated facility will provide customers access to our full product portfolio, including the Kylaq, Kushaq, Slavia and Kodiaq, along with the premium ownership experience and service standards that define the brand.”

Rakesh Kumar Singh, Dealer Principal, SSB Automobiles, added, “We are proud to partner with Skoda Auto India and bring the brand’s product range and services to Meghalaya for the very first time, starting with our new facility in Shillong. This new 3S facility has been designed to deliver a premium and seamless customer experience, right from sales to service. We are confident that customers in the region will greatly value the combination of Skoda Auto’s product excellence and our customer-first approach.”

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German luxury carmaker Mercedes-Benz India has expanded the line-up for its upcoming CLA Battery Electric Vehicle (BEV) with the addition of the CLA 200 ‘Standard Range’ variant. The new model will sit alongside the previously announced CLA 250+ ‘Long Range’ in the Indian market.

The CLA 200 ‘Standard Range’ provides a claimed range of 542 km. It features ‘Progressive Line’ styling, which includes comfort seats, a multifunction sports leather steering wheel, and two interior trim options. Mercedes-Benz confirmed that equipment levels and technology will remain consistent across both the CLA 200 and CLA 250+ variants.

Bookings for both variants of the CLA BEV have opened today with a payment of INR 150,000. Customers who pre-book the vehicle will receive a complimentary wall box charger, including installation.

The company aims to begin deliveries of CLA 250+ by end-April and CLA 200 in June respectively.

While the technology suite is standard across the range, the variants cater to different customer preferences for range and design. The CLA 200 focuses on the 'Progressive Line' aesthetic, while the CLA 250+ serves as the higher-range option. The introduction of the 'Standard Range' follows customer feedback requesting a secondary battery option for the BEV model.

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